Graphic Designer (Web)

📍 Job Overview

Job Title: Graphic Designer (Web)

Company: BetterMe

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Creative & Media / Art & Design / Technology

Date Posted: February 26, 2026

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• Focuses on the creation of AI-generated fashion imagery, requiring a blend of artistic skill and technical prompt engineering.

• Involves strategic design of user engagement flows within a digital wellness ecosystem.

• Requires adherence to established brand guidelines and visual identity standards.

• Emphasizes collaboration with cross-functional teams including design, content, and product development.

• Aims to contribute innovative visual solutions that enhance user experience and drive engagement.

📝 Enhancement Note: While the job title is "Graphic Designer (Web)," the core responsibilities heavily lean into AI image generation and prompt engineering for fashion, indicating a specialized niche within web design. The remote status is marked as "On-site" despite the location being Kyiv, Ukraine, suggesting a physical office presence is preferred.

📈 Primary Responsibilities

• Generate AI-powered fashion looks, outfits, and individual clothing items using advanced prompt engineering techniques.

• Utilize and refine prompts within AI image generation platforms, specifically OpenArt, to achieve consistent, high-quality visual outputs.

• Design and develop visual solutions for user flow mockups aimed at enhancing user engagement and retention within the BetterMe ecosystem.

• Ensure all created visual assets strictly adhere to company brand guidelines, style guides, and team-specific requirements.

• Proactively contribute new creative ideas and share expertise with design, content, and product teams to foster innovation.

• Collaborate closely with product teams to translate user journey concepts into compelling visual designs.

• Conduct A/B testing on visual elements to optimize user engagement and conversion rates.

• Manage multiple design projects simultaneously, prioritizing tasks to meet deadlines effectively.

📝 Enhancement Note: The responsibilities highlight a dual focus: AI-driven creative content generation and traditional UI/UX design for user engagement flows. The emphasis on OpenArt and prompt engineering suggests this role requires specialized skills in emerging AI visualization tools within a fashion/wellness context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Fine Arts, Digital Media, or a related field is highly beneficial.

Experience: Minimum of 1 year of professional experience in graphic design, with a demonstrable track record in web design or digital content creation.

Required Skills:

• Proven experience in graphic design with a portfolio showcasing completed projects, particularly in fashion or digital media.

• Practical, hands-on experience with AI image generation tools (e.g., OpenArt, Midjourney, Stable Diffusion).

• Strong proficiency in prompt engineering for AI image generation, including iterative refinement and testing.

• Expertise in using Figma for creating user interface designs, mockups, and prototypes.

• Deep understanding of design principles: composition, color theory, and visual hierarchy.

• Ability to interpret and execute design briefs accurately and efficiently.

• Excellent time management and organizational skills, with a proven ability to meet deadlines.

Preferred Skills:

• Experience in fashion design or visual merchandising.

• Familiarity with other design software such as Adobe Creative Suite (Photoshop, Illustrator).

• Understanding of user experience (UX) principles and user interface (UI) design best practices.

• Experience with A/B testing methodologies for visual assets.

• Basic knowledge of HTML/CSS for understanding web implementation constraints.

• Experience working in a fast-paced, agile environment.

📝 Enhancement Note: The "0-2 Years" experience level combined with the "1 year of experience" requirement suggests that candidates with strong portfolios and specific AI/Figma skills, even with less than a year of formal professional experience, will be considered. The emphasis on AI tools and prompt engineering is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 1 year of graphic design work, with a strong emphasis on web design, AI-generated imagery, and UI/UX mockups.

• Specific case studies demonstrating the ability to generate high-quality AI fashion imagery using tools like OpenArt, detailing the prompt engineering process and iterative improvements.

• Examples of UI/UX design for user flows, presented with clear explanations of the design rationale and intended user engagement outcomes.

• Visuals that demonstrate a strong grasp of composition, color theory, and adherence to brand guidelines.

Process Documentation:

• Ability to document the prompt engineering process for AI image generation, including successful prompts, variations, and refinement strategies.

• Documentation of design decision-making for user flow mockups, explaining how design choices support user engagement and business objectives.

• Clear articulation of how brand guidelines were applied to visual outputs.

📝 Enhancement Note: The portfolio is critical for this role, especially sections demonstrating AI prompt engineering for fashion imagery and Figma-based UI/UX design. Candidates should be prepared to walk through their design process and explain the strategic thinking behind their visual choices and AI prompt iterations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 0-2 years of experience in Kyiv, Ukraine, and considering the specialized AI skills required, a competitive salary range is estimated between ₴25,000 - ₴45,000 per month. This estimate accounts for the full-time nature of the role and the unique AI prompt engineering component.

Benefits:

• Inspiring Mission: Contribute to a global wellness ecosystem that positively impacts millions of lives.

• Autonomy & Trust: Enjoy freedom in managing your time and making decisions, with a focus on results rather than micromanagement.

• Growth Opportunities: Significant potential for career advancement and skill development within the company, with a strong internal promotion culture.

• Open Communication: Benefit from transparent communication channels and constructive feedback across all teams.

• Professional Development: Access to resources and opportunities for learning new design techniques, AI tools, and industry trends.

• Collaborative Environment: Work within a supportive team structure that encourages initiative and knowledge sharing.

Working Hours: Standard full-time working hours, typically around 40 hours per week. While emphasis is placed on results and autonomy, adherence to typical business hours in Kyiv is expected for team collaboration.

📝 Enhancement Note: Salary is estimated based on Ukrainian market rates for junior graphic designers, adjusted upwards for the specialized AI prompt engineering skills and the company's global reach. Benefits are inferred from the company description, emphasizing growth, autonomy, and a mission-driven culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health, Wellness, and Technology. BetterMe operates as a global wellness ecosystem, leveraging technology to create products that support physical, mental, and emotional well-being.

Company Size: While not explicitly stated, BetterMe's description as a "global wellness ecosystem" helping "millions of people" suggests it is a medium to large-sized organization with a significant international presence.

Founded: The founding date is not provided, but the company's established global reach implies a history of growth and successful product development.

Team Structure:

• The role is part of a dynamic design team, working closely with content creators and product development specialists.

• Collaboration is emphasized across design, content, and product departments to ensure cohesive and effective user experiences.

Methodology:

• Data-Driven Design: Decisions regarding user flows and engagement strategies are informed by data analytics and user behavior.

• Agile Development: The company likely employs agile principles for rapid iteration, testing, and deployment of new features and designs.

• AI Integration: A core methodology involves leveraging AI tools for content creation and optimization, as demonstrated by the requirement for AI image generation and prompt engineering skills.

• Brand Consistency: Maintaining a unified brand identity across all products and platforms is a critical methodological focus.

Company Website: https://betterme.world/

📝 Enhancement Note: BetterMe's focus on a "wellness ecosystem" and "global reach" suggests a company culture that values innovation, user impact, and technological advancement. The operations context here is less about traditional RevOps/SalesOps and more about the operational aspects of creative content production and digital product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to junior-level within the creative and design operations. It offers a foundational opportunity to develop specialized skills in AI-driven design and contribute to a large-scale digital product.

Reporting Structure: The Graphic Designer will likely report to a Lead Designer, Design Manager, or Creative Director, working closely with product managers and content leads.

Operations Impact: The Graphic Designer's work directly impacts user acquisition, engagement, and retention through visually appealing and effective designs. AI-generated fashion imagery can influence marketing campaigns and user perception of product offerings, while UI/UX designs directly shape the user's interaction with the wellness platform.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI prompt engineering, becoming a go-to specialist for AI-generated visual content within the fashion and wellness domains.

• UI/UX Advancement: Progress from creating mockups to more involved UI/UX design roles, potentially leading design for specific product features.

• Creative Leadership: With proven results and initiative, there's potential to move into Senior Designer, Art Director, or team lead positions within the design department.

• Cross-Functional Movement: Opportunities to learn about product management, content strategy, or marketing operations through collaboration.

📝 Enhancement Note: The "0-2 Years" experience level and the described responsibilities point towards significant growth potential, especially in the rapidly evolving field of AI-assisted design. The company's internal growth culture is a strong indicator for career progression.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Kyiv, Ukraine. This implies a traditional office environment that fosters in-person collaboration, idea exchange, and team cohesion.

Office Location(s): Kyiv, Ukraine. Specific office details are not provided but would typically include modern workspace amenities conducive to creative work.

Workspace Context:

• Collaborative Spaces: The office environment likely includes spaces designed for team meetings, brainstorming sessions, and cross-functional collaboration.

• Technology & Tools: Access to necessary hardware, software, and high-speed internet for design work, including AI tools and Figma.

• Creative Atmosphere: The workspace is expected to be conducive to creativity, potentially featuring elements that align with the company's wellness mission.

Work Schedule: A standard full-time schedule is expected. While the company emphasizes autonomy and results, there will be a need for availability during core working hours in Kyiv for team syncs, meetings, and collaborative design sprints.

📝 Enhancement Note: The "On-site" designation for a role that could potentially be remote suggests the company values in-person interaction for creative collaboration and team building, which is common in design-centric roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on portfolios and relevant experience in graphic design, AI tools, and Figma.

• Portfolio Presentation & Technical Assessment: Candidates will likely be asked to present their portfolio, discuss their design process, and demonstrate their prompt engineering skills with AI tools. This may include a live design challenge or a review of pre-submitted work.

• Team/Hiring Manager Interview: An interview to assess cultural fit, communication skills, understanding of the role's responsibilities, and alignment with BetterMe's mission and values.

• Final Round: Possibly a discussion with senior leadership or a final assessment of problem-solving capabilities related to design challenges.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase your ability to use AI tools like OpenArt effectively. Provide examples of successful prompt engineering and explain your iterative process for achieving desired results.

• Demonstrate Figma Skills: Include examples of UI/UX mockups created in Figma, explaining the user flows and design decisions made.

• Showcase Fashion/Wellness Relevance: If possible, include projects that align with fashion, lifestyle, or wellness themes to demonstrate specific interest and capability for BetterMe's products.

• Structure for Clarity: Organize your portfolio logically, perhaps by skill set (AI Generation, UI/UX Design) or by project type. Ensure each project has a brief description of the objective, your role, the tools used, and the outcome.

• Brand Guideline Adherence: Explicitly mention and demonstrate how you've followed brand guidelines in previous projects.

Challenge Preparation:

• AI Prompting Practice: Familiarize yourself with advanced prompt engineering techniques for AI image generators, focusing on fashion and specific aesthetics.

• Figma Proficiency: Be ready to create or modify designs in Figma under time constraints. Practice common UI elements and user flow design patterns.

• Design Principles Application: Be prepared to articulate how you apply composition, color theory, and visual hierarchy in your work, especially in relation to user engagement.

• Understand BetterMe's Products: Research BetterMe's existing apps and services to understand their visual style and user experience goals.

📝 Enhancement Note: The portfolio review will be heavily weighted towards AI prompt engineering and Figma skills. Candidates should prepare to not only show their work but also explain the "why" and "how" behind their creative and technical decisions.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: OpenArt (primary focus), potentially other platforms like Midjourney, Stable Diffusion, DALL-E. Proficiency in prompt engineering is key.

• UI/UX Design: Figma (essential for mockups and design flows).

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator) is likely beneficial for asset creation and manipulation.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this role's core functions, but understanding how design assets are deployed within marketing or product workflows could be beneficial.

📝 Enhancement Note: The technology stack heavily emphasizes AI image generation tools and Figma. Proficiency in these specific areas is paramount for success in this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to creating designs that enhance user experience and support their wellness journey.

• Innovation: Embracing new technologies like AI to push creative boundaries and improve product offerings.

• Collaboration: Working effectively across teams to achieve shared goals and deliver cohesive products.

• Quality & Detail: A dedication to producing high-quality visual assets that align with brand standards and attention to detail.

• Growth Mindset: Continuously learning and adapting to new tools, techniques, and industry trends.

Collaboration Style:

• Cross-functional Integration: Actively participating in design reviews, product planning meetings, and content strategy discussions.

• Feedback Exchange: Openness to giving and receiving constructive feedback to improve designs and processes.

• Proactive Communication: Regularly updating team members on project status and potential challenges.

📝 Enhancement Note: BetterMe's stated values of "Mission, Trust, Growth, and Open Communication" translate into a culture that values impact, autonomy, continuous learning, and transparent collaboration. For a designer, this means being proactive, results-oriented, and a good team player.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of advancements in AI image generation and prompt engineering techniques.

• Balancing AI and Human Creativity: Effectively integrating AI-generated content with human-led design principles and aesthetics.

• Maintaining Brand Consistency: Ensuring AI-generated visuals and UI designs consistently align with BetterMe's established brand identity.

• Iterative Design Process: Managing the iterative nature of AI prompt refinement and design adjustments to meet project goals.

Learning & Development Opportunities:

• AI Specialization: Becoming a master of AI visual generation and prompt engineering within the wellness and fashion sectors.

• UI/UX Design Mastery: Developing advanced skills in user interface and user experience design, potentially leading to product design roles.

• Cross-functional Skill Acquisition: Gaining exposure to product management, marketing, and content creation strategies.

• Industry Trends: Staying ahead of design and technology trends through company-provided resources, workshops, and potential conference attendance.

📝 Enhancement Note: The primary challenge and opportunity lie in the intersection of AI and design. Mastering these emerging technologies will be key to both personal growth and contributing significantly to BetterMe's innovative product development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating AI fashion imagery, focusing on your prompt engineering techniques and how you ensure quality and brand alignment." (Prepare to walk through a specific example.)

• "How would you approach designing a user flow for [specific BetterMe feature, e.g., a new workout tracking module] in Figma, emphasizing user engagement?" (Be ready to sketch out ideas or discuss your approach.)

Company & Culture Questions:

• "What interests you about BetterMe's mission and our approach to wellness?" (Research BetterMe's products and values.)

• "How do you see yourself contributing to a collaborative design team, especially with the use of AI tools?" (Highlight teamwork and proactive communication.)

Portfolio Presentation Strategy:

• AI Prompting Showcase: Dedicate a clear section to your AI image generation work. Explain the prompts used, the iterations, and the final outcomes, emphasizing how you achieved specific results.

• Figma Design Walkthrough: Present your Figma projects by explaining the user journey, the design decisions, and the intended impact on user engagement.

• Concise & Impactful: Keep explanations brief and focused on achievements and learned lessons. Use visuals effectively to tell your story.

• Connect to BetterMe: Where possible, draw parallels between your past work and the needs of BetterMe's products and mission.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical skills in AI prompt engineering and Figma, alongside an understanding of design principles and an alignment with BetterMe's mission-driven culture.

📌 Application Steps

To apply for this Graphic Designer (Web) position:

• Submit your application through the provided Breezy HR link.

• Portfolio Customization: Ensure your portfolio prominently features examples of AI image generation (especially fashion-related) and UI/UX mockups created in Figma. Clearly label projects and provide context.

• Resume Optimization: Tailor your resume to highlight your experience with AI tools, prompt engineering, Figma, and any relevant design principles. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially your approach to AI prompt engineering and user flow design. Be ready to discuss how you align with BetterMe's mission and values.

• Company Research: Familiarize yourself with BetterMe's products and brand identity to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---