Graphic Designer (Web & Digitial)

📍 Job Overview

Job Title: Graphic Designer (Web & Digital) Company: NABIS Location: Remote Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: January 17, 2026 Experience Level: 2-5 Years Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual identity of the Nabis brand across digital, web, and marketing touchpoints through compelling creative asset development.
• Design and maintain user-friendly, responsive, and conversion-optimized website pages and landing pages to support platform growth and demand generation.
• Collaborate cross-functionally with Marketing, Brand Partnerships, Sales, and Product teams to ensure cohesive and integrated design solutions across all channels.
• Develop and manage design systems, templates, and creative libraries to maintain brand consistency and streamline asset management for marketing campaigns and co-branded initiatives.

📝 Enhancement Note: While the core role is Graphic Design, the emphasis on "conversion-focused creative," "demand generation," "platform growth," and "cohesive creative across channels" strongly suggests a need for understanding GTM strategies and how design directly impacts business objectives. This role will likely interface with Revenue Operations and Sales Operations to ensure marketing collateral and web presence effectively support sales enablement and lead generation.

📈 Primary Responsibilities

• Develop a wide range of visual assets for marketing campaigns, brand storytelling initiatives, social media content, email marketing, sales presentations, and other sales collateral.
• Design and continuously improve website pages, marketing microsites, and dedicated landing pages with a strategic focus on user experience (UX), responsiveness, and conversion rate optimization (CRO).
• Create engaging creative assets for co-branded campaigns and promotions in collaboration with brand partners, ensuring seamless integration of partner branding while maintaining Nabis's visual integrity.
• Uphold and enforce Nabis's brand guidelines and design standards across all digital, web, and marketing materials to ensure a consistent and professional brand representation.
• Execute cohesive web and digital creative strategies for product launches, seasonal campaigns, company announcements, and event promotions, aligning design with campaign objectives.
• Partner effectively with Marketing, Brand Account Management, Sales, and Product teams to conceptualize and deliver integrated design solutions that meet diverse stakeholder needs.
• Organize, maintain, and evolve comprehensive design systems, templates, and creative libraries to promote efficiency and consistency in asset creation and brand management.
• Incorporate stakeholder feedback and performance insights into design iterations, balancing creative vision with data-driven optimization and brand integrity.
• Prepare final design assets for digital deployment and collaborate closely with web developers to ensure accurate and efficient design handoff, translating creative concepts into functional web elements.
• Continuously analyze design performance data and leverage best practices to optimize creative assets for improved engagement, conversion rates, and overall marketing effectiveness.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the full lifecycle of digital asset creation and deployment, from initial concept to performance analysis. The emphasis on "conversion optimization," "demand generation," and "sales collateral" indicates a strong connection to GTM functions, requiring an understanding of how design supports sales enablement and lead generation efforts.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Web Design, Visual Communications, or a related field is preferred. Experience: 2-4 years of professional graphic and web design experience in a freelance, agency, or in-house environment.

Required Skills:

• A strong portfolio showcasing prior work in brand identity, graphic design, web design, and digital marketing is mandatory.
• Mastery of Adobe Creative Cloud suite, particularly Photoshop, Illustrator, and InDesign, for both print and digital applications.
• Proficiency in Figma for UI/UX design, prototyping, and collaborative design workflows.
• Foundational understanding of web design principles, including responsive design, user interface (UI) design, and user experience (UX) best practices.
• Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and maintain a high level of organization and attention to detail.
• Strong collaborative skills and experience working effectively within cross-functional teams.
• Ability to interpret and apply brand guidelines consistently across various creative outputs.
• Understanding of usability principles and a keen eye for visually appealing, conversion-focused design.
• Must be at least 21 years old and able to pass a background check.

Preferred Skills:

• Experience with motion design or vector-based animation (e.g., After Effects) to enhance digital assets.
• Prior experience developing and managing proprietary websites on platforms such as Shopify, Webflow, or WordPress.

📝 Enhancement Note: The experience level (2-4 years) suggests a mid-level designer who can work independently but also thrive in a collaborative environment. The emphasis on Figma and responsive web design points towards a modern digital design skillset. The preferred qualifications hint at opportunities for growth into more specialized areas like web development integration or animation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating expertise in web design, digital marketing collateral, and brand identity development.
• Include detailed case studies for at least two projects that highlight the design process, problem-solving approach, and measurable outcomes (e.g., conversion rates, engagement metrics).
• Present examples of responsive web design, including mockups or live links to demonstrate adaptability across devices.
• Feature work that clearly illustrates adherence to brand guidelines and the ability to translate brand strategy into visual execution.
• Demonstrate proficiency with Figma and Adobe Creative Cloud tools through the quality and complexity of your presented work.

Process Documentation:

• Examples of workflow management and project organization, particularly for digital asset creation and campaign execution.
• Documentation or examples of how feedback is incorporated into design iterations and the process for design handoff to developers.
• Visualizations or explanations of how design choices support user journeys and conversion funnels.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The emphasis here is on demonstrating not just aesthetic skill but also an understanding of how design impacts business objectives like conversion, engagement, and brand consistency. This aligns with the broader GTM focus where design serves a critical function in supporting sales and marketing efforts.

💵 Compensation & Benefits

Salary Range: $60,000 per year. Benefits:

• Comprehensive Medical insurance coverage.
• Dental insurance coverage.
• Vision insurance coverage.
• 401k retirement savings plan.

Working Hours: 40 hours per week, with flexibility and autonomy to drive work.

📝 Enhancement Note: The stated salary of $60,000 for a 2-4 year experienced, fully remote Graphic Designer in the US is competitive and falls within the expected range for this level of expertise and work arrangement. The benefits package is standard for full-time roles and covers essential employee needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Technology / E-commerce Platform. Company Size: While not explicitly stated, the description mentions "scaling the entirety of the cannabis industry" and a "fastest-growing cannabis startup in the U.S.," suggesting a rapidly growing company, likely in the 50-200 employee range, with significant ambition. Founded: The company's founding date is not provided, but it is backed by Y Combinator and prominent tech luminaries, indicating a relatively recent but well-funded and strategically supported venture.

Team Structure:

• The Graphic Designer will report to the Marketing team, indicating a central role within the marketing department's creative function.
• Close collaboration is expected with Brand Partnerships, Sales, and Product teams, highlighting a cross-functional, integrated approach to design and business objectives.
• The team is described as diverse, inclusive, and passionate about technology and cannabis.

Methodology:

• The company operates a "technology-first platform" to scale the cannabis supply chain, emphasizing efficiency, transparency, and customer satisfaction.
• Design will be integral to supporting "brand storytelling, demand generation, and platform growth," indicating a data-informed approach where creative output is measured against business goals.
• The environment fosters "flexibility and autonomy to drive your work," suggesting a culture that values initiative and results.

Company Website: nabis.com

📝 Enhancement Note: Nabis is positioned as a leader in the rapidly evolving cannabis market, leveraging technology to create a robust wholesale platform. The company culture appears to be fast-paced, innovative, and focused on growth, with design playing a critical role in communicating this vision and supporting commercial objectives.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, specifically focused on Web & Digital applications. It’s a foundational role within the marketing team, offering direct impact on brand perception and lead generation. Reporting Structure: The role reports to the Marketing team, with significant interaction with Brand Partnerships, Sales, and Product. This structure provides exposure to various business functions and the opportunity to understand how design supports different operational areas. Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, website conversion rates, and the overall user experience of Nabis's digital platforms. This impact is crucial for demand generation, sales enablement, and brand partnerships.

Growth Opportunities:

• Specialization: Potential to deepen expertise in areas like UI/UX design, motion graphics, or specific web development platforms (Shopify, Webflow) based on interest and project needs.
• Leadership: As the company scales, opportunities may arise to lead design projects, mentor junior designers, or contribute to evolving the overall design strategy and systems.
• Cross-Functional Development: Gaining a deeper understanding of marketing, sales, and product strategies through close collaboration, potentially leading to roles with broader GTM responsibilities or specialized design roles within those departments.
• Industry Expertise: Developing specialized knowledge within the burgeoning cannabis tech industry, a unique and rapidly growing sector.

📝 Enhancement Note: The growth path for this role is clearly defined by developing specialized design skills and increasing responsibilities within a growing company. The emphasis on cross-functional collaboration provides excellent exposure to the broader GTM ecosystem, which is particularly valuable in a company aiming to scale rapidly.

🌐 Work Environment

Office Type: Fully remote. This offers significant flexibility and autonomy, allowing designers to work from any location. Office Location(s): Remote. This implies the team comprises individuals from various geographical locations, fostering a diverse and distributed work environment.

Workspace Context:

• The remote nature necessitates strong self-discipline and effective asynchronous communication practices.
• Access to digital collaboration tools (Figma, Slack, etc.) is essential for seamless teamwork and project management.
• The work environment likely supports a culture of trust and results-orientation, where performance is measured by output and impact rather than physical presence.

Work Schedule: 40 hours per week, with "flexibility and autonomy to drive your work." This suggests a results-oriented work environment where individuals can manage their schedules to meet deadlines and project requirements effectively, while ensuring availability for team collaborations and critical meetings.

📝 Enhancement Note: The fully remote aspect is a key feature, requiring strong communication and self-management skills. The "flexibility and autonomy" suggest a mature work environment that trusts employees to manage their time effectively to achieve business objectives, which is common in tech startups focused on growth.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience. Be prepared to articulate your design philosophy and how your work aligns with Nabis's brand and business goals.
• Portfolio Presentation: A dedicated session where you will present selected projects from your portfolio. Focus on 2-3 key pieces that best demonstrate your web design, digital marketing, and brand identity skills, emphasizing your process, problem-solving, and the impact of your design.
• Technical/Skills Assessment: Questions or a small exercise to gauge proficiency with Figma, Adobe Creative Cloud, and understanding of web design principles.
• Cross-Functional Interviews: Discussions with members of Marketing, Sales, and potentially Product teams to assess collaboration style, communication skills, and understanding of how design supports their objectives. Be ready to discuss how you've supported demand generation or sales enablement in previous roles.
• Final Interview: Likely with a Marketing leadership member to discuss overall fit, career aspirations, and cultural alignment within the fast-paced startup environment.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly address the requirements of this role – web design, digital marketing assets, and brand consistency.
• Tell a Story: For each project, clearly outline the challenge, your approach (process, tools used), your specific contribution, and the outcome or impact (quantified if possible).
• Highlight Conversion Focus: Emphasize designs that were optimized for user experience and conversion, showcasing your understanding of how design drives business results.
• Showcase Figma & Adobe Proficiency: Ensure your work clearly demonstrates mastery of the required tools. Include examples of responsive design implementation.
• Brand Alignment: Be prepared to discuss how you approach understanding and applying brand guidelines, and how your designs reflect the company's mission and values.

Challenge Preparation:

• Be ready for a potential small design challenge, possibly involving creating a digital asset for a hypothetical marketing campaign or refining a web page element.
• Practice articulating your design decisions concisely and confidently, especially in relation to business objectives.
• Prepare to discuss how you handle feedback and manage competing priorities in a remote, fast-paced environment.

📝 Enhancement Note: The emphasis on a portfolio presentation and the potential for a design challenge are critical for this role. Candidates should prepare to not only showcase their aesthetic talent but also their strategic thinking, problem-solving abilities, and understanding of how design contributes to measurable business outcomes like conversion and demand generation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Mastery of Photoshop, Illustrator, and InDesign for asset creation and manipulation.
• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.
• Web Content Management Systems (CMS): Experience with platforms like Shopify, Webflow, or WordPress is highly preferred for website development and maintenance.

Analytics & Reporting:

• While not explicitly listed, understanding how to interpret analytics (e.g., Google Analytics, platform-specific metrics) to inform design optimization is crucial. Familiarity with design tools that integrate with analytics or allow for A/B testing is a plus.

CRM & Automation:

• Experience designing for integrated marketing platforms and understanding how digital assets fit into marketing automation workflows and CRM systems (e.g., Salesforce, HubSpot) would be beneficial for creating effective campaign materials.

📝 Enhancement Note: The core tools are Adobe Creative Cloud and Figma, with a strong preference for CMS experience. This indicates the role is hands-on with creation and implementation, requiring a blend of artistic skill and technical understanding of web platforms. Proficiency here is key to supporting GTM operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Technology-First: A commitment to leveraging technology to scale the cannabis industry. Designers will be expected to contribute innovative visual solutions.
• Efficiency & Transparency: Focus on streamlining processes and operations. Design processes should be efficient, and assets should clearly communicate information.
• Customer Satisfaction & Choice: Design plays a role in user experience and in showcasing the diverse portfolio of brands Nabis offers.
• Collaboration & Inclusivity: A diverse team environment where different perspectives are valued and integrated into the work.

Collaboration Style:

• Highly collaborative, involving close partnerships with Marketing, Brand Partnerships, Sales, and Product teams.
• Emphasis on clear communication and feedback exchange in a remote setting.
• A culture that likely encourages proactive engagement and contribution to cross-functional initiatives.

📝 Enhancement Note: The company culture emphasizes innovation, efficiency, and collaboration, which are hallmarks of successful GTM and operations teams. Designers are expected to be team players who can contribute to a fast-paced, results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth Environment: Adapting to a fast-paced startup environment with evolving priorities and high growth expectations.
• Brand Evolution: Contributing to the shaping and evolution of a prominent brand in a dynamic industry.
• Remote Collaboration: Effectively collaborating and communicating design ideas and project status in a fully remote setting.
• Balancing Creative Vision with Business Needs: Translating diverse stakeholder requirements and performance data into compelling, on-brand creative solutions.

Learning & Development Opportunities:

• Skill Specialization: Deepen expertise in areas like UI/UX, motion graphics, or specific web development platforms.
• Industry Insights: Gain specialized knowledge within the rapidly expanding cannabis technology sector.
• Cross-Functional Exposure: Understand the intricacies of marketing, sales, and product development through close collaboration.
• Leadership Potential: Opportunities to take on more responsibility for design projects and potentially lead design initiatives as the company grows.

📝 Enhancement Note: The challenges and growth opportunities are typical of a high-growth startup. The role offers significant potential for skill development and career advancement, particularly for someone who thrives in dynamic environments and enjoys contributing to a company's strategic growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a web page or digital asset specifically to drive conversions. What was your process, and what were the results?" (Focus on CRO, A/B testing, user journey mapping).
• "How do you ensure brand consistency across various digital channels and co-branded initiatives?" (Highlight your approach to brand guidelines, design systems, and stakeholder alignment).
• "Walk us through a complex design project from your portfolio. What were the key challenges, how did you overcome them, and what was the impact?" (Prepare a compelling narrative for 2-3 strong portfolio pieces).
• "How do you incorporate feedback from non-design stakeholders, such as marketing or sales teams, into your design process?" (Emphasize iterative design, communication, and understanding business objectives).

Company & Culture Questions:

• "What excites you about Nabis and the cannabis industry?" (Research Nabis's mission, recent news, and market position).
• "How do you approach working collaboratively in a remote environment?" (Discuss your preferred communication tools and strategies for effective remote teamwork).
• "Given our mission to empower the world to discover cannabis, how would your design work contribute to that mission?" (Connect your design skills to brand storytelling and market penetration).

Portfolio Presentation Strategy:

• Structure your presentation logically: Introduction to Nabis's needs, overview of selected projects, deep dive into 2-3 key case studies, and a concluding statement on your fit.
• For each case study, clearly articulate the problem, your solution (design process, tools), your specific role, and quantifiable results (e.g., increased engagement, better conversion rates, improved brand perception).
• Be prepared to answer detailed questions about your design choices, technical implementation, and how your work aligns with business goals.
• Practice your presentation to ensure it flows smoothly and fits within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic understanding of how design supports business objectives, particularly in marketing and sales. Emphasize your ability to work independently, collaborate effectively remotely, and deliver results-driven creative solutions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Tailor your portfolio to highlight web design, digital marketing assets, and conversion-focused projects. Ensure it clearly demonstrates your proficiency with Figma and Adobe Creative Cloud, and includes case studies with measurable outcomes.
• Resume Optimization: Update your resume to clearly reflect 2-4 years of relevant experience, explicitly mentioning skills in graphic design, web design, digital marketing, Figma, Adobe Creative Suite, and any CMS experience. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, how you approach conversion optimization, and your experience collaborating in remote teams. Prepare to present your portfolio confidently and discuss your understanding of Nabis's brand and mission.
• Company Research: Thoroughly research Nabis, its platform, its market position in the cannabis industry, and its stated mission. Understand their brand aesthetic and how your design skills can contribute to their growth and storytelling.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.