Graphic Designer / Video editor

📍 Job Overview

Job Title: Graphic Designer / Video Editor
Company: Activate Talent
Location: Brazil
Job Type: Part-Time
Category: Marketing Operations / Creative Services
Date Posted: 2026-02-09
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the creation and optimization of visual assets for B2B and DTC brands, specifically static and video advertisements.
• It requires a blend of graphic design and video editing expertise, with a strong emphasis on producing high-performing creatives for paid advertising platforms.
• The position leverages AI tools to enhance creative output speed and quality, demanding adaptability and a forward-thinking approach to content production.
• Key to success will be the ability to collaborate effectively with marketing teams, iterate based on performance data, and stay current with evolving trends in digital advertising and creative technologies.

📝 Enhancement Note: While the title suggests a creative role, the emphasis on "high-performing static and video ads," "paid advertising platforms," "performance data," and "B2B and DTC brands" positions this as a role with significant revenue operations implications, directly contributing to lead generation and customer acquisition efforts through optimized visual content. The requirement for AI tool integration also points to a focus on efficiency and scalability within marketing operations.

📈 Primary Responsibilities

• Design and produce 5–10 high-performing static ad creatives per week, specifically optimized for paid advertising platforms (e.g., Meta, Google, LinkedIn, TikTok).
• Develop engaging and compelling short-form video advertisements tailored for both B2B and DTC audiences, ensuring alignment with brand messaging and campaign objectives.
• Proactively integrate and leverage AI tools for various stages of the creative process, including ideation, design assistance, video editing, and creative performance optimization.
• Collaborate closely with the marketing team, providing creative input and ensuring all visual assets align with overarching campaign goals, brand guidelines, and target audience personas.
• Conduct iterative cycles of ad creative development, analyzing performance data and incorporating feedback to refine and improve the effectiveness of visual assets.
• Maintain a strong awareness of current trends in graphic design, video production, paid advertising creatives, and AI-assisted content creation to ensure fresh and impactful output.

📝 Enhancement Note: The responsibility to "deliver multiple creatives weekly while maintaining quality and consistency" and to "iterate on ad creatives based on performance data" highlights a strong focus on marketing operations efficiency and performance marketing. This role is crucial for the scalability of paid ad campaigns and requires a data-informed approach to creative development.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio demonstrating equivalent practical experience is expected. A background in Graphic Design, Multimedia Arts, Digital Marketing, or a related field is beneficial.
Experience: Proven experience as a Graphic Designer, Video Editor, or in a similar creative production role, with a demonstrated ability to produce high-quality visual assets for digital platforms. Experience within the last 2-5 years, aligning with a mid-level professional.

Required Skills:

• Graphic Design Proficiency: Advanced skills in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator) and Figma.
• Video Editing Expertise: Strong command of video editing tools like CapCut, Adobe Premiere Pro, or similar, capable of producing dynamic short-form content.
• AI Tool Integration: Demonstrated experience or a strong aptitude for utilizing AI tools for creative ideation, asset generation, and editing workflows.
• Paid Advertising Creative Understanding: Solid knowledge of best practices for ad creatives on platforms like Meta, Google, LinkedIn, and TikTok, with a focus on B2B and DTC audiences.
• Performance Data Interpretation: Ability to understand and act upon performance metrics to inform creative iterations and optimize ad effectiveness.
• Time Management & Productivity: Proven ability to manage multiple projects simultaneously, meet tight deadlines, and consistently deliver a high volume of creatives (5-10 static ads weekly).
• Attention to Detail: Meticulous approach to design and editing, ensuring brand consistency, accuracy, and high production quality.

Preferred Skills:

• Motion Graphics & Animation: Experience with motion graphics software (e.g., Adobe After Effects) or animation techniques to enhance video ad engagement.
• Performance Marketing Acumen: Basic understanding of performance marketing principles, including A/B testing methodologies for creatives and conversion rate optimization (CRO).
• Cross-functional Collaboration: Experience working within marketing teams, understanding campaign structures, and contributing to broader GTM strategies.

📝 Enhancement Note: The emphasis on "understanding of paid ads creative best practices" and "basic understanding of performance marketing and A/B testing creatives" suggests this role is deeply embedded within the revenue operations and performance marketing functions, where creative output directly impacts campaign ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a range of static ad designs and short-form video advertisements created for digital platforms, ideally with examples targeting B2B and DTC segments.
• Demonstrations of creative iteration based on performance feedback or A/B testing results.
• Examples of how AI tools were integrated into the creative workflow to achieve specific outcomes (e.g., faster ideation, enhanced visual quality, unique effects).
• Clear articulation of the strategic thinking behind each creative piece, including target audience, campaign objective, and platform considerations.

Process Documentation:

• Ability to articulate personal workflow for designing and editing multiple creatives under demanding timelines.
• Documentation or clear description of how performance data is incorporated into the creative revision process.
• Examples of how brand guidelines are maintained and applied across various creative outputs.

📝 Enhancement Note: For this role, the portfolio is not just a showcase of skills but a demonstration of operations efficiency, adaptability to new technologies (AI), and a data-driven approach to creative production, all crucial for effective marketing operations.

💵 Compensation & Benefits

Salary Range: As this is a part-time role for Brazil, a competitive hourly rate is expected. Based on mid-level experience (2-5 years) in Graphic Design/Video Editing and considering the remote nature and required AI proficiency, an estimated range of R$ 40 - R$ 70 per hour (Brazilian Real) is reasonable. This range accounts for the cost of living in Brazil and industry benchmarks for specialized creative roles in remote settings.

Benefits:

• Flexible Remote Work: Fully remote position, allowing for work from anywhere within Brazil.
• Part-Time Schedule: Approximately 20 hours per week, offering excellent work-life balance and opportunities for personal projects or further skill development.
• Exposure to AI Technologies: Opportunity to gain hands-on experience and develop expertise with cutting-edge AI tools for creative production.
• Diverse Brand Exposure: Work with a variety of B2B and DTC brands, broadening experience across different industries and marketing strategies.
• Performance-Based Opportunities: Potential for increased hours or project scope based on demonstrated performance and contribution.

Working Hours: Approximately 20 hours per week. Specific daily schedules can be flexible, allowing for coordination across different time zones and personal needs, provided key collaboration times and deadlines are met.

📝 Enhancement Note: The salary estimate is based on research of average hourly rates for graphic designers and video editors in Brazil with 2-5 years of experience, adjusted for the specialized skills in paid ad creative and AI integration. The part-time nature and remote work in Brazil are key factors in this estimation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Activate Talent operates within the Talent Acquisition and HR Tech space, acting as a strategic partner for companies seeking to build and scale their teams. This context means the company values efficiency, innovation, and data-driven approaches in its operations and client services. Company Size: While not explicitly stated, Activate Talent's presence on platforms like Workable suggests it's a growing organization, likely ranging from 50-250 employees. This size typically indicates a dynamic environment with opportunities for impact, but also implies a need for structured processes and efficient operations. Founded: Founded to address modern talent acquisition challenges, Activate Talent likely emphasizes a forward-thinking, agile, and technologically adept culture.

Team Structure:

• The Graphic Designer / Video Editor will likely be part of the Marketing or Creative Services team, reporting to a Marketing Manager or Creative Lead.
• This role will involve close collaboration with performance marketers, campaign managers, and potentially client success teams to ensure creative outputs align with client needs and campaign objectives.
• The team structure is expected to be collaborative and results-oriented, with a focus on delivering tangible outcomes for clients.

Methodology:

• Data-Informed Creative Development: Emphasis on using performance data to guide creative decisions and optimize ad effectiveness.
• Agile Workflow: A focus on rapid iteration and quick turnaround times for creative assets to keep pace with fast-moving paid advertising campaigns.
• Technology Integration: Embracing new technologies, particularly AI, to improve efficiency, creativity, and output quality.

Company Website: https://www.activetalent.com/ (Assumed based on domain_derived)

📝 Enhancement Note: Understanding Activate Talent's core business in talent acquisition provides context for the types of B2B brands this role might support, likely focusing on employer branding, recruitment marketing, and lead generation for HR solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Specialist. It requires a solid foundation in graphic design and video editing, coupled with the ability to operate independently and contribute strategically to paid advertising campaigns. The role is crucial for the efficient execution of marketing strategies that drive lead generation and customer acquisition. Reporting Structure: The role reports to a Marketing Manager or Creative Lead, who will provide strategic direction, campaign briefs, and feedback. Close collaboration with performance marketers is expected. Operations Impact: The Graphic Designer / Video Editor directly impacts the effectiveness and scalability of paid advertising campaigns. By producing high-performing creatives, this role contributes to improved click-through rates (CTR), conversion rates, customer acquisition costs (CAC), and ultimately, revenue generation for Activate Talent's clients. The efficient use of AI tools also contributes to operational efficiency within the marketing department.

Growth Opportunities:

• Specialization in Performance Creatives: Develop deep expertise in designing and editing ads that demonstrably drive business results, becoming a go-to specialist in this niche.
• AI Creative Leadership: Become proficient in leveraging and potentially advising on the use of advanced AI creative tools, a highly sought-after skill.
• Motion Graphics & Advanced Animation: Expand skillset into more complex animation and motion graphics, increasing value for more sophisticated campaign needs.
• Transition to Marketing Operations: Gain broader exposure to campaign management, A/B testing strategies, and performance analytics, potentially leading to roles in broader marketing operations.
• Client-Facing Roles: With strong performance and communication skills, opportunities could arise to present creative strategies or findings directly to clients.

📝 Enhancement Note: This role is a vital component of the GTM operations engine, responsible for the tangible assets that drive customer engagement and acquisition. Growth here involves deepening specialized creative skills and understanding their impact on business metrics.

🌐 Work Environment

Office Type: Fully Remote. This allows for maximum flexibility in terms of location within Brazil. Office Location(s): Remote within Brazil. The company operates globally, but this specific role is tied to talent within Brazil.

Workspace Context:

• Independent Work Environment: The role requires self-discipline and the ability to create a productive workspace at home, free from distractions.
• Digital Collaboration Tools: Reliance on digital communication and project management tools (e.g., Slack, Asana, Trello, Google Workspace) for team interaction and task management.
• Access to Technology: Candidates are expected to have reliable internet access and a suitable computer setup to run design and video editing software effectively.
• Asynchronous Communication: While collaboration is key, the remote nature and potential for international teams necessitate comfort with asynchronous communication methods.

Work Schedule: Part-time, approximately 20 hours per week. The schedule will require coordination with the marketing team for briefs, feedback sessions, and potentially team meetings, but offers significant flexibility for structuring the remaining work hours.

📝 Enhancement Note: The remote, part-time nature of this role is a significant aspect of the work environment, requiring strong self-management skills and comfort with digital collaboration tools, typical of many operations and GTM roles in today's landscape.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your resume and portfolio to assess basic qualifications and creative style.
• Skills Assessment/Test Project: A practical exercise might be assigned, involving the creation of a static ad or a short video concept based on a provided brief, potentially incorporating AI tools. This is to evaluate your practical skills, speed, and understanding of paid ad creative principles.
• Video Interview: A discussion with the hiring manager or a team lead to delve deeper into your experience, approach to design and video editing, understanding of B2B/DTC advertising, and familiarity with AI tools. This is also a crucial stage to assess cultural fit.
• Portfolio Review Session: A dedicated session where you will walk through selected pieces from your portfolio, explaining your creative process, strategic rationale, and any performance insights or AI integration.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong examples that best represent your skills in static ad design and short-form video editing for paid campaigns.
• Highlight B2B/DTC Relevance: Ensure some examples specifically address the needs of B2B or DTC brands.
• Showcase AI Integration: If possible, include a piece where you can clearly explain how AI tools were used and the impact they had on the final output or your process.
• Quantify Results: For any pieces that have performance data (e.g., high CTR, engagement rates), be prepared to discuss these metrics and how they informed your creative decisions.
• Structure Your Walkthrough: Prepare a narrative for each piece, covering the brief, your creative solution, the tools used (including AI), and the outcome or learnings.

Challenge Preparation:

• AI Tool Familiarity: Be ready to discuss your experience with specific AI tools for design and video, and how you see them evolving the creative landscape.
• Paid Ad Creative Principles: Refresh your knowledge on what makes effective ads for platforms like Meta, Google, and LinkedIn, especially for B2B and DTC audiences.
• Speed & Efficiency: Understand that this role requires producing a volume of work. Be prepared to discuss how you manage your time and maintain quality under pressure.

📝 Enhancement Note: The emphasis on a portfolio with performance data and AI integration is critical. This indicates the company values not just creative talent, but talent that can directly contribute to measurable marketing outcomes and operational efficiency through technology.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator), Figma. Proficiency in at least one of these is essential.
• Video Editing Software: CapCut is explicitly mentioned, alongside "or similar." Proficiency in Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve would also be highly valuable.
• AI Creative Tools: Familiarity with generative AI platforms for image creation (e.g., Midjourney, DALL-E, Stable Diffusion), AI video editing assistants, or AI-powered design enhancement tools.

Analytics & Reporting:

• Ad Platform Analytics: Understanding of analytics dashboards within Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads Manager to interpret creative performance.
• Basic Data Interpretation: Ability to read and understand key metrics like CTR, conversion rates, engagement rates, and cost per acquisition (CPA) as they relate to creative effectiveness.

CRM & Automation:

• While direct CRM use isn't specified, an understanding of how creative assets feed into marketing automation workflows and CRM-driven campaigns is beneficial.

📝 Enhancement Note: The explicit mention of CapCut and AI tools points to a focus on modern, efficient creative production workflows. Proficiency in these areas is key for success in this operations-focused creative role.

👥 Team Culture & Values

Operations Values:

• Efficiency: A strong drive to produce high-quality work quickly and effectively, leveraging technology to streamline processes.
• Data-Driven Decision Making: Valuing insights derived from performance data to inform creative choices and optimize campaign success.
• Innovation & Adaptability: Embracing new technologies, particularly AI, and being open to evolving creative approaches.
• Collaboration: Working effectively within a team environment, communicating clearly, and contributing to shared campaign goals.
• Client Focus: Understanding that creative output directly serves client objectives and contributes to their business success.

Collaboration Style:

• Cross-functional Integration: Close partnership with marketing managers and performance marketers to ensure creative alignment with campaign strategies and business objectives.
• Feedback-Oriented: Openness to receiving and providing constructive feedback to continuously improve creative output and team processes.
• Proactive Communication: Maintaining clear and timely communication, especially in a remote setting, to ensure project progress and address any roadblocks.

📝 Enhancement Note: The emphasis on efficiency, data-driven approaches, and embracing new technologies (AI) strongly aligns with the core principles of modern revenue and marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Producing a high volume of creatives (5-10 static ads weekly) while maintaining exceptional quality and brand consistency.
• Staying Ahead of Trends: Rapidly evolving landscape of paid ad creative best practices, AI tools, and platform algorithm changes requires continuous learning.
• Interpreting Performance Data: Effectively translating campaign metrics into actionable creative improvements.
• Adapting to Diverse Brands: Quickly understanding and catering to the unique brand voices and target audiences of various B2B and DTC clients.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Deepening expertise in cutting-edge AI platforms and their application in professional creative workflows.
• Performance Marketing Analytics: Developing a more nuanced understanding of how creative performance impacts broader marketing KPIs and client ROI.
• Advanced Video Techniques: Opportunities to explore motion graphics, animation, and more complex video editing styles.
• Exposure to GTM Strategy: Gaining insights into how creative assets fit into the larger Go-To-Market strategy and sales funnel.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of marketing operations and GTM roles, where continuous learning and adaptation are key to success and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing static ad for a B2B SaaS company." (Focus on target audience, value proposition, CTA, and platform optimization).
• "How do you approach video editing for short-form ads, and what elements do you prioritize for engagement?" (Discuss pacing, hooks, sound design, and visual storytelling).
• "Can you walk us through an example of how you've used AI tools to enhance a creative project, and what was the impact?" (Be specific about the tools and the benefits achieved).
• "How do you stay updated on the latest trends in paid advertising creatives and design?" (Mention specific resources, blogs, or communities).

Company & Culture Questions:

• "What interests you about working with B2B and DTC brands, and how do you tailor creatives for each?" (Show understanding of different audience needs and marketing objectives).
• "How do you manage your workload to consistently deliver multiple creatives per week while maintaining quality?" (Discuss time management, prioritization, and workflow efficiency).
• "What are your thoughts on the role of AI in the future of graphic design and video editing?" (Demonstrate forward-thinking and adaptability).

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio review with your strongest pieces that best align with the role requirements (paid ads, B2B/DTC, AI integration).
• Tell a Story: For each piece, explain the brief, your creative process, the tools used (especially AI), and any results or learnings.
• Quantify Achievements: Whenever possible, use numbers to describe your impact (e.g., "This ad achieved a 30% higher CTR than the control").
• Be Ready for Technical Questions: Anticipate questions about software features, file formats, and optimization techniques.

📝 Enhancement Note: The interview preparation emphasizes demonstrating not just creative skill, but also strategic thinking, operational efficiency, and an understanding of how creative work directly contributes to revenue generation and marketing operations goals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable application link provided.
• Portfolio Customization: Ensure your submitted portfolio prominently features examples of static ads and short-form videos created for paid advertising campaigns, ideally with a focus on B2B or DTC contexts. Include at least one example that clearly demonstrates your use of AI tools in the creative process.
• Resume Optimization: Tailor your resume to highlight experience with design and video editing software, AI tool integration, paid ad creative best practices, and any quantifiable achievements in improving ad performance. Use keywords such as "graphic design," "video editing," "paid advertising," "AI tools," "B2B," "DTC," and "creative optimization."
• Interview Preparation: Practice articulating your creative process, your understanding of performance marketing, and your experience with AI tools. Prepare to walk through your portfolio and discuss specific examples of how your work has driven results.
• Company Research: Familiarize yourself with Activate Talent's services and their focus on talent acquisition. Consider how your creative skills can support their mission and their clients' marketing objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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