Graphic Designer Sr- Creative Services Marketing

📍 Job Overview

Job Title: Graphic Designer Sr - Creative Services Marketing Company: PNC Location: Remote (Pennsylvania, USA) Job Type: Full Time Category: Creative & Media / Marketing / Art & Design Date Posted: October 1, 2025 Experience Level: Senior (5+ years) Remote Status: Fully Remote

🚀 Role Summary

• Develops and executes innovative graphic design solutions to support PNC's strategic business objectives and marketing initiatives.
• Creates compelling visual assets across various channels, ensuring strict adherence to corporate brand guidelines and delivering measurable marketing impact.
• Collaborates closely with cross-functional teams, including copywriters and marketing specialists, to conceptualize and produce complex marketing materials.
• Acts as a mentor to junior designers, fostering a culture of design excellence and continuous learning within the Creative Services team.

📝 Enhancement Note: The role is designated as "Sr" (Senior), implying a significant level of autonomy, problem-solving capability, and mentorship responsibility. The "Creative Services Marketing" focus indicates a need for design that directly supports business and marketing goals, not just aesthetic appeal.

📈 Primary Responsibilities

• Conceptualize, design, and execute complex creative marketing materials that align with PNC's business strategies and brand identity across multiple channels.
• Plan and analyze visual communication challenges, developing strategic and stunning visual designs that engage target audiences and drive desired results.
• Partner with cross-functional teams, including copywriters, marketing specialists, and account managers, to ensure cohesive and impactful campaign execution.
• Develop and deliver engaging presentations that effectively communicate creative ideas and strategies to internal partners.
• Maintain a high level of proficiency in current and emerging design technologies and software applications, and proactively share knowledge with the team.
• Identify and solve design-related problems on a daily basis, demonstrating an ability to "think on your feet" and adapt to evolving project needs.
• Manage multiple complex design projects simultaneously, effectively communicating deadlines, challenges, and solutions to team members.
• Provide guidance, coaching, and mentorship to less experienced designers, fostering skill development and maintaining high-quality creative output.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution (design execution, problem-solving) and collaborative leadership (mentorship, cross-functional partnership), typical of a senior-level creative role within a corporate marketing department.

🎓 Skills & Qualifications

Education: Bachelor's Degree (or equivalent combination of education, certification, and experience) Experience: Minimum of 5 years of industry-relevant graphic design experience, with a strong portfolio demonstrating complex marketing material creation.

Required Skills:

• Proven expertise in graphic design principles and application across various media (digital, print).
• Proficient in core Adobe Creative Suite applications: Photoshop, InDesign, and Illustrator.
• Strong understanding of marketing fundamentals and ability to translate them into compelling visual solutions.
• Deep knowledge of all digital channels and social platforms from a design perspective.
• Excellent problem-solving skills and the ability to work effectively under tight deadlines.
• Demonstrated ability to manage multiple projects concurrently and prioritize tasks efficiently.
• Strong collaboration and interpersonal skills for effective teamwork with copywriters, marketing specialists, and other internal partners.
• Ability to comprehend and design for a wide variety of complex subject matters.
• Self-motivated with a proactive approach to staying current with industry trends and emerging technologies.

Preferred Skills:

• Well-versed in UX/UI design principles for digital applications.
• Experience with MS Office Suite for presentation and collaboration.
• Expertise in brand management and adherence to corporate brand guidelines.
• Familiarity with online advertising creative best practices.
• Excellent presentation and communication skills for conveying creative concepts.
• Entrepreneurial mindset with a drive for continuous improvement and success.

📝 Enhancement Note: The requirement for "complex marketing materials" and "wide variety of complex subject matters" suggests the need for a designer who can quickly grasp new concepts and translate them into visually effective communications for a large financial institution. The emphasis on UX/UI and digital channels also points to a modern, multi-channel creative approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, with a strong emphasis on complex marketing materials for corporate clients or large organizations.
• Demonstrations of how design solutions supported specific business objectives and marketing strategies.
• Examples of work across multiple channels (digital, social media, print, presentations).
• Clear articulation of the design process, from initial concept and strategy to final execution and impact.
• Evidence of adherence to brand guidelines and ability to adapt designs within a defined framework.

Process Documentation:

• Ability to articulate the design process, including concept development, creative brief interpretation, client feedback incorporation, and final asset delivery.
• Experience in collaborating with copywriters and marketing teams to refine messaging and visual integration.
• Familiarity with project management tools or methodologies for tracking design project progress and deadlines.

📝 Enhancement Note: For a Senior Graphic Designer, the portfolio is paramount. It should not just display aesthetic talent but also strategic thinking, problem-solving abilities, and the capacity to deliver high-impact designs that meet specific business needs within a structured corporate environment.

💵 Compensation & Benefits

Salary Range: $80,500.00 – $131,400.00 per year (This range is provided by the employer and may vary based on geographic location, market data, and individual skills, experience, and education.)

Benefits:

• Comprehensive medical, prescription drug, dental, and vision coverage.
• Health Savings Account (HSA) option with medical coverage.
• Generous life insurance coverage for employee and spouse/children.
• Short-term and long-term disability protection.
• Retirement savings plans: 401(k) with PNC match and a pension plan.
• Stock purchase plans.
• Dependent care reimbursement account.
• Back-up child and elder care services.
• Adoption, surrogacy, and doula reimbursement.
• Robust wellness program with financial incentives.
• Educational assistance, including select fully paid programs.
• Paid Time Off:
  • Up to 11 paid holidays annually.
  • 8 occasional absence days per year (unless otherwise required by law).
  • 15 to 25 vacation days annually, depending on career level.
  • Maternity and/or parental leave.

Working Hours: Standard professional work week, typically 40 hours per week. The role requires flexibility to "think on your feet" and manage multiple projects, suggesting a dynamic work environment.

📝 Enhancement Note: The salary range is competitive for a Senior Graphic Designer role, particularly in a remote capacity within a major financial institution. The extensive benefits package reflects PNC's commitment to employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking) Company Size: Large (10,000+ employees) Founded: 1853 (as Pittsburgh National Corporation, with roots tracing back further)

Team Structure:

• The Graphic Designer Sr will be part of PNC's Creative Services department within the Corporate Marketing community.
• This team develops and implements integrated marketing programs to support strategic business objectives across all lines of business.
• The role involves close collaboration with copywriters, marketing specialists, account managers, proofreaders, and other internal creative and marketing partners.

Methodology:

• Emphasis on developing creative solutions that directly support business strategies and drive measurable results.
• Strong adherence to corporate brand guidelines is critical for maintaining a consistent and professional brand image.
• A data-driven approach to understanding audiences and measuring the effectiveness of creative campaigns.
• Focus on innovation and leveraging new technologies to create engaging content across all internal and external platforms.
• A collaborative and supportive environment where mentorship and knowledge sharing are encouraged.

Company Website: https://careers.pnc.com/global/en

📝 Enhancement Note: PNC is a large, established financial institution. The "Creative Services Marketing" team likely operates within a structured, corporate environment where brand consistency, regulatory compliance, and measurable ROI are paramount. The remote nature of this role suggests a well-developed infrastructure for remote collaboration and communication.

📈 Career & Growth Analysis

Operations Career Level: Senior level within the Creative Services and Marketing function. This role is positioned to contribute significantly to strategic marketing efforts through impactful design. Reporting Structure: Likely reports to a Creative Director, Marketing Manager, or Head of Creative Services, with direct interaction with various internal business units and marketing stakeholders. Operations Impact: The Graphic Designer Sr's work directly influences customer perception, brand consistency, and the effectiveness of marketing campaigns, thereby contributing to lead generation, customer engagement, and ultimately, revenue growth for PNC.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like UX/UI, motion graphics, or advanced digital campaign design.
• Leadership Development: Transition into a team lead or management role, overseeing junior designers and project workflows.
• Cross-Functional Exposure: Gain broader experience in marketing strategy, campaign management, and business unit specific marketing needs.
• Industry Certifications: Pursue certifications related to advanced design software, UX/UI principles, or marketing communications.
• Mentorship: Continue to develop coaching skills by guiding and developing junior talent within the department.

📝 Enhancement Note: As a "Sr" role, this position is a key contributor and potential leader within the creative team. Growth opportunities will likely involve increased strategic input, expanded project scope, and potential leadership responsibilities within the marketing and creative functions.

🌐 Work Environment

Office Type: Fully Remote. This implies a need for strong self-discipline, excellent remote communication tools, and a comfortable home office setup. Office Location(s): While the role is remote, the job is posted as being based in Pennsylvania, with derived locations including Perry County, Ohio. This suggests that candidates within a reasonable proximity to Eastern Time Zone operations might be preferred for potential occasional in-person meetings, though the role is explicitly remote.

Workspace Context:

• A virtual collaborative environment utilizing digital tools for communication, file sharing, and project management.
• Access to industry-standard design software and potentially cloud-based platforms for asset management.
• Opportunities for regular interaction with a diverse team of marketing professionals, copywriters, and fellow designers through virtual meetings and collaborative platforms.
• A professional, results-oriented atmosphere focused on delivering high-quality creative assets that meet business objectives.

Work Schedule: Standard 40-hour work week, with flexibility expected to manage project deadlines and respond to urgent creative needs. The remote setup allows for potential autonomy in structuring the workday, provided all responsibilities and collaboration needs are met.

📝 Enhancement Note: The fully remote nature requires candidates to be adept at asynchronous communication and self-management. While remote, the connection to the Pennsylvania/Ohio region might indicate a preference for candidates within certain time zones for easier collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.
• Hiring Manager Interview: Discussion about experience, design philosophy, problem-solving approach, and fit with the team’s needs.
• Portfolio Presentation/Creative Challenge: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their impact. A practical design challenge may also be assigned to assess skills in real-time.
• Cross-functional/Team Interview: Meeting with key collaborators (e.g., copywriters, marketing specialists) to evaluate communication and teamwork abilities.
• Final Interview: Potentially with senior leadership to confirm strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your senior-level capabilities, focusing on complex marketing materials, strategic problem-solving, and measurable results.
• Tell a Story: For each project, articulate the challenge, your role, the creative process, the solutions you implemented, and the outcomes achieved. Quantify results where possible.
• Highlight Brand Adherence: Showcase examples where you successfully worked within strict brand guidelines while still delivering innovative designs.
• Demonstrate Tool Proficiency: Be prepared to discuss your use of Adobe Creative Suite and any other relevant tools.
• Showcase Digital Fluency: Include examples of designs for digital channels and social media, demonstrating an understanding of UX/UI principles.

Challenge Preparation:

• Understand the Brief: If a creative challenge is given, thoroughly read and understand the objectives, target audience, and any constraints.
• Think Strategically: Approach the challenge with a business-mindset, considering how your design will meet PNC's objectives.
• Time Management: Allocate your time effectively to ensure you can present a well-thought-out solution.
• Articulate Your Process: Be ready to explain your design decisions and rationale, even for a quick turnaround challenge.

📝 Enhancement Note: The "Sr" designation means the interview process will likely probe beyond basic design skills to assess strategic thinking, mentorship capabilities, and the ability to influence and collaborate effectively within a large corporate marketing structure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, InDesign, Illustrator (mandatory).
• MS Office Suite: Word, PowerPoint (essential for collaboration and presentations).
• Project Management Software: Potentially tools like Asana, Trello, Jira, or PNC's internal systems for task and workflow management.
• Collaboration Platforms: Microsoft Teams, Slack, Zoom for virtual communication and meetings.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics) for understanding digital asset performance is beneficial.
• Ability to interpret data to inform design decisions.

CRM & Automation:

• While not a primary CRM role, understanding how design assets integrate with CRM and marketing automation platforms (e.g., for email campaigns, landing pages) would be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The ability to integrate design work with broader marketing technology and understand campaign performance metrics will be a significant asset given the role's focus on driving business results.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Driving original and effective design solutions that push creative boundaries while aligning with brand.
• Collaboration: Working effectively with diverse teams, sharing ideas, and providing constructive feedback.
• Customer Focus: Designing with the end-user and customer experience in mind, ensuring clear and impactful communication.
• Excellence & Quality: Maintaining high standards in all creative output, from concept to final asset.
• Adaptability & Problem-Solving: Navigating complex challenges and evolving project requirements with agility and resourcefulness.
• Brand Stewardship: Upholding and enhancing PNC's brand identity through consistent and professional design.

Collaboration Style:

• Highly collaborative, working closely with copywriters, marketing specialists, and other internal partners on a regular basis.
• Open to feedback and able to incorporate constructive criticism to refine designs.
• Proactive in communication regarding project status, challenges, and solutions.
• Mentorship mindset, willing to guide and support less experienced team members.

📝 Enhancement Note: PNC's stated values of "Customer Focused" and "Managing Risk" will likely permeate the team's culture. For this role, it translates to designing with a clear understanding of customer needs and ensuring all creative output is compliant and aligns with the company's risk management framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Consistently delivering innovative designs while strictly adhering to PNC's corporate brand guidelines and regulatory requirements.
• Managing Multiple Complex Projects: Effectively prioritizing and executing a high volume of diverse design tasks for various business units under tight deadlines.
• Remote Collaboration: Maintaining strong communication and creative synergy with a distributed team, ensuring seamless project workflows.
• Adapting to Diverse Subject Matter: Quickly understanding and visually representing complex financial products, services, and strategies.

Learning & Development Opportunities:

• Advanced Design Software Training: Access to resources for mastering new features in Adobe Creative Suite or exploring new design applications.
• UX/UI Workshops: Opportunities to enhance skills in user experience and user interface design for digital platforms.
• Marketing Strategy Insights: Gaining a deeper understanding of marketing campaign planning, execution, and performance analysis from cross-functional team members.
• Mentorship Programs: Formal or informal opportunities to learn from senior leaders within PNC's marketing and creative departments.
• Industry Trend Awareness: Staying current with emerging design trends, technologies, and best practices in the financial services sector.

📝 Enhancement Note: The challenges presented are typical for a senior designer in a large, regulated industry. The growth opportunities focus on deepening technical skills, expanding strategic marketing knowledge, and developing leadership potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex marketing campaign you designed. What was the objective, your role, the challenges, and the outcome?" (Focus on strategic alignment, problem-solving, and measurable results.)
• "How do you ensure your designs adhere to brand guidelines while still being creative and impactful?" (Demonstrate understanding of brand stewardship and creative problem-solving within constraints.)
• "Walk us through your process for conceptualizing a new design project from brief to final delivery." (Highlight your structured approach, collaboration points, and attention to detail.)
• "How do you handle constructive criticism or conflicting feedback from stakeholders?" (Showcase an open, professional, and solution-oriented approach to feedback.)

Company & Culture Questions:

• "What interests you about working for PNC, specifically within Creative Services Marketing?" (Research PNC's mission, values, and recent marketing efforts.)
• "How do you see your skills contributing to PNC's overall marketing goals?" (Connect your expertise to the company's objectives and industry.)
• "Describe a time you mentored a junior team member. What was your approach and the impact?" (Assess your leadership and coaching potential.)
• "How do you stay current with design trends and new technologies, especially in the financial services industry?" (Demonstrate a commitment to continuous learning and industry relevance.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by demonstrating a progression of skills.
• Highlight Senior Contributions: Emphasize your strategic input, problem-solving, and leadership in complex projects.
• Quantify Impact: Whenever possible, use data (e.g., increased engagement, conversion rates, brand recognition) to showcase the effectiveness of your designs.
• Be Prepared for Q&A: Anticipate questions about your design choices, challenges faced, and how you would approach similar projects for PNC.
• Showcase Versatility: Demonstrate your ability to design for various channels and understand different audience needs.

📝 Enhancement Note: Given the "Sr" title and the company's industry, expect interviewers to probe deeply into your strategic thinking, problem-solving capabilities, and ability to integrate design with business objectives. Your portfolio presentation should be a masterclass in demonstrating these senior-level attributes.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit Your Application: Navigate to the PNC Careers portal and complete the online application form.
• Tailor Your Resume: Ensure your resume highlights your 5+ years of relevant experience, proficiency in Adobe Creative Suite, and success in creating complex marketing materials. Use keywords from the job description.
• Curate Your Portfolio: Select your strongest, most relevant projects that showcase your senior-level design skills, strategic thinking, and ability to meet business objectives. Ensure it's easily accessible and well-organized.
• Prepare for Presentation: Practice explaining your portfolio projects, focusing on the "why" behind your design decisions, the process, and the impact. Be ready to discuss your mentorship experience.
• Research PNC: Understand PNC's brand, its marketing strategies, and its position in the financial services industry to tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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