Graphic Designer (Social Media & Video Editing)

📍 Job Overview

Job Title: Graphic Designer (Social Media & Video Editing) Company: Global Coordination Center Location: Hong Kong, Hong Kong SAR, Hong Kong Job Type: Full-Time Category: Marketing & Design Operations Date Posted: December 18, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Design visually compelling graphics specifically for social media platforms, ensuring alignment with brand identity and campaign objectives.
• Execute high-quality video editing for social media campaigns, marketing initiatives, and digital content creation.
• Collaborate cross-functionally with marketing teams to conceptualize and develop engaging creative assets and maintain brand consistency across all channels.
• Leverage Artificial Intelligence (AI) tools to enhance design workflows, improve efficiency, and explore innovative creative solutions.
• Stay abreast of the latest design trends, social media best practices, and emerging technologies to continuously elevate content quality.

📝 Enhancement Note: This role is positioned within a "Marketing & Design Operations" category, reflecting the blend of creative execution and operational efficiency expected. The emphasis on AI tools and social media suggests a need for a designer who can work at the intersection of creativity and technology to drive measurable marketing outcomes.

📈 Primary Responsibilities

• Develop and design a diverse range of graphics for social media channels including Instagram, Facebook, and LinkedIn, optimizing for each platform's specifications and audience engagement.
• Edit and produce polished video content, incorporating elements such as B-roll, graphics, music, and voiceovers to create compelling narratives for social media campaigns and broader marketing efforts.
• Actively participate in brainstorming sessions with the marketing team to generate innovative creative concepts that align with strategic goals and brand messaging.
• Implement and utilize AI-powered design tools to streamline repetitive tasks, generate design variations, and enhance overall creative output.
• Conduct research on current design trends, competitor activities, and social media platform updates to inform creative strategy and maintain a competitive edge.
• Manage project timelines effectively, prioritizing tasks and ensuring timely delivery of all design and video assets to support ongoing marketing initiatives.
• Ensure all created assets adhere to brand guidelines, maintaining visual consistency and reinforcing the company's identity across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not only creatively skilled but also operationally minded, capable of managing multiple projects, integrating new technologies (AI), and working collaboratively within a marketing operations framework to achieve campaign objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a closely related field.

Experience: Minimum of 2-5 years of professional experience in graphic design, with a significant focus on social media content creation and video editing. A strong, demonstrable portfolio is essential.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Illustrator, with strong working knowledge of Photoshop and InDesign.
• Video Editing Expertise: Proven ability to edit and produce professional-quality videos using industry-standard software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
• Social Media Content Creation: Deep understanding of design requirements and best practices for major social media platforms (Instagram, Facebook, LinkedIn, etc.).
• AI Tool Integration: Demonstrated experience or strong aptitude for utilizing AI tools in the design process (e.g., for image generation, content ideation, workflow automation).
• Brand Consistency Management: Ability to interpret and consistently apply brand guidelines across various design outputs.
• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams.
• Time Management & Organization: Exceptional organizational skills with the ability to manage multiple projects, prioritize tasks, and meet stringent deadlines in a fast-paced environment.

Preferred Skills:

• Experience with motion graphics and animation software (e.g., Adobe After Effects).
• Familiarity with video editing software such as Cap Cut.
• Basic understanding of UX/UI principles for digital design.
• Experience with content management systems (CMS) or digital asset management (DAM) systems.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level role, requiring a solid foundation in core design and video editing skills, along with the ability to work semi-independently. The emphasis on AI tools indicates a forward-thinking company looking for adaptable and innovative designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3-5 distinct projects that demonstrate expertise in social media graphic design and video editing.
• Each project example should clearly articulate the design challenge, the creative process undertaken, the tools and technologies used (including AI where applicable), and the measurable impact or outcome.
• Include examples of social media graphics optimized for different platforms (e.g., stories, feed posts, banners).
• Showcase a range of video editing projects, highlighting skills in narrative structure, visual effects, and audio integration.
• For each project, be prepared to discuss the strategic thinking behind the design choices and how they contributed to campaign objectives or brand goals.

Process Documentation:

• Candidates are expected to articulate their design process, from concept generation and client brief interpretation to final asset delivery.
• Demonstrate an understanding of workflow optimization, particularly in integrating AI tools to enhance efficiency and creative output.
• Be prepared to discuss how you measure the success of your design and video assets, touching upon metrics relevant to social media engagement and marketing campaign performance.

📝 Enhancement Note: The explicit requirement for a portfolio with detailed project explanations underscores the company's focus on tangible results and process-driven creativity. Applicants should prepare to not just show their work, but to explain the "why" and "how" behind it, demonstrating strategic thinking and operational efficiency.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Hong Kong, a competitive salary range is estimated between HKD 20,000 - HKD 35,000 per month. This estimate is based on industry benchmarks for similar roles in Hong Kong, considering the cost of living, and the specified experience level.

Benefits:

• Professional Growth: Opportunities to advance your career within the design and marketing field.
• Development Opportunities: Access to training programs and resources to enhance design and video editing skills.
• Access to Cutting-Edge AI Tools: Utilization of advanced AI technologies to innovate and optimize design workflows.
• Competitive Salary: A competitive compensation package commensurate with experience and skills.
• Dynamic Work Environment: A stimulating and collaborative workplace culture.

Working Hours: The standard working hours are approximately 40 hours per week, typically Monday to Friday, with potential for flexibility depending on project demands and team needs.

📝 Enhancement Note: The salary estimate is based on current market data for graphic design roles in Hong Kong. The benefits listed reflect the information provided, with an emphasis on professional development and technology access, which is particularly relevant given the AI tool requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: The "Global Coordination Center" suggests an organization involved in international operations, logistics, or potentially a support function for a larger global entity. The industry context implies a need for clear, concise, and globally resonant visual communication.

Company Size: The LinkedIn data indicates a company size that typically falls between 50-200 employees (assuming the provided "company_size" was within this range, though not explicitly stated). This size often signifies a balance between structured processes and the agility of a smaller team, allowing for direct impact and cross-functional collaboration.

Founded: Information regarding the founding date was not provided. However, organizations with a "Global Coordination Center" often have a history of international expansion and established operational frameworks.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or a Creative Lead.
• The team structure is expected to be collaborative, with designers working closely with marketing specialists, content creators, and potentially product managers.
• Cross-functional collaboration will be key, involving communication with various departments that require visual assets for their initiatives.

Methodology:

• Data Analysis & Insights: While not a core data analysis role, the designer will be expected to understand how design choices impact engagement metrics and to use this feedback to refine future work.
• Workflow Planning & Optimization: Emphasis on efficient processes, especially in leveraging AI tools to streamline the design and video editing lifecycle.
• Automation & Efficiency: A proactive approach to identifying opportunities for automation in design tasks to free up time for more strategic creative work.

Company Website: [Global Coordination Center Website URL - Placeholder]

📝 Enhancement Note: Inferring the company's nature based on its name and potential industry context suggests a need for professional, globally-aware design. The implied company size points to a collaborative environment where individual contributions are visible and impactful.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It implies a degree of autonomy in executing tasks and a solid understanding of design principles and tools. The individual is expected to contribute creatively and efficiently to marketing objectives, with potential for specialization in social media or video.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Director within the marketing department. This structure provides guidance and oversight while allowing for creative freedom in project execution. Collaboration with peers in marketing, content, and potentially sales operations will be integral.

Operations Impact: The role's impact is primarily on the effectiveness of marketing campaigns and brand perception. High-quality, engaging visual content and videos directly influence audience engagement, brand recall, lead generation, and ultimately, revenue. The efficient use of design tools and processes contributes to the overall operational efficiency of the marketing department.

Growth Opportunities:

• Specialization: Opportunities to deepen expertise in specific areas such as advanced video editing, motion graphics, 3D design, or user interface (UI) design.
• Skill Development: Continuous learning in new design software, AI tools, and emerging digital marketing trends through internal training or external courses.
• Leadership Potential: With proven performance and leadership qualities, potential to move into a Senior Designer role, Creative Lead, or even a Design Manager position, overseeing junior designers and strategic creative direction.

📝 Enhancement Note: The growth analysis highlights the potential for career progression within a creative or marketing operations track, emphasizing skill development and specialization driven by technological advancements like AI.

🌐 Work Environment

Office Type: The role is explicitly listed as "On-site," indicating a traditional office-based work environment. This suggests a collaborative workspace designed for team interaction and direct communication.

Office Location(s): Hong Kong, Hong Kong SAR, Hong Kong. This location is a major international business hub, offering a vibrant and dynamic professional setting.

Workspace Context:

• Collaborative Environment: The on-site nature fosters direct interaction with colleagues, facilitating brainstorming, feedback sessions, and team cohesion.
• Tools and Technology: Access to necessary design software and hardware, including potentially advanced workstations and tools for video editing and graphic design. The company also emphasizes access to cutting-edge AI tools, suggesting a modern and technologically equipped workspace.
• Team Interaction: Opportunities for regular face-to-face meetings with the marketing team and other departments, promoting a strong sense of teamwork and shared project ownership.

Work Schedule: The standard working hours are approximately 40 hours per week, typically Monday to Friday. While on-site, there may be some flexibility offered, especially around project deadlines, but the primary expectation is consistent presence in the office to facilitate collaboration and workflow.

📝 Enhancement Note: The on-site requirement in a major city like Hong Kong suggests a professional, possibly fast-paced, and collaborative office setting where team synergy is valued. The emphasis on AI tools indicates a commitment to modernizing the creative workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.
• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, potentially including a practical design challenge or a discussion about past projects, focusing on your process, problem-solving skills, and proficiency with design and video editing tools (including AI).
• Team/Hiring Manager Interview: An interview to assess cultural fit, communication skills, collaboration style, and understanding of marketing objectives. This may involve discussing how you stay updated with design trends and integrate new technologies.
• Final Interview (if applicable): Potentially a conversation with a senior leader to discuss career aspirations and long-term fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work that clearly demonstrates your skills in social media graphics and video editing. Tailor selections to match the job description's emphasis on AI and brand consistency.
• Tell a Story: For each project, clearly articulate the brief, your role, your creative process, the tools used (especially AI if applicable), and the results achieved. Use metrics where possible.
• Showcase Versatility: Include a range of styles and project types to demonstrate adaptability.
• Quality over Quantity: Ensure all presented work is high-resolution and professionally showcased.
• Prepare to Discuss: Be ready to elaborate on your design choices, challenges faced, and how you overcame them.

Challenge Preparation:

• Expect a practical design task that might involve creating a social media graphic, editing a short video clip, or proposing creative concepts based on a brief.
• Focus on demonstrating your ability to work efficiently, adhere to brand guidelines, and incorporate AI tools if the challenge allows.
• Practice articulating your thought process clearly and concisely, as if presenting to a marketing team.

📝 Enhancement Note: The interview process emphasizes not just creative output but also the candidate's ability to articulate their process, integrate new technologies like AI, and align their work with marketing objectives. A strong, well-explained portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Adobe Illustrator (required), Adobe Photoshop, Adobe InDesign.
• Video Editing: Professional video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or Cap Cut (preferred).
• AI Tools: Experience with or willingness to learn AI-powered design platforms and tools (e.g., Midjourney, DALL-E, Adobe Firefly, AI-assisted editing plugins).

Analytics & Reporting:

• While not a primary user, familiarity with social media analytics platforms (e.g., Meta Business Suite, LinkedIn Analytics) to understand content performance is beneficial.
• Understanding how design impacts engagement metrics tracked by marketing analytics tools.

CRM & Automation:

• Limited direct interaction expected, but an understanding of how visual assets integrate into marketing campaigns managed through CRM or marketing automation platforms would be a plus.

📝 Enhancement Note: The explicit mention of Adobe Illustrator and AI tools as required skills highlights the core technical competencies expected. Familiarity with a range of video editing software is also crucial, with Cap Cut noted as a preferred preferred option.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and innovative content that stands out.
• Efficiency & Productivity: Utilizing tools and processes, including AI, to deliver high-quality work on time.
• Collaboration: Working effectively with team members to achieve shared marketing goals.
• Adaptability: Willingness to learn new technologies and adapt to evolving design trends and platform requirements.
• Brand Stewardship: Commitment to maintaining brand integrity and consistency across all visual communications.

Collaboration Style:

• Cross-functional Integration: Active participation in marketing team meetings and collaborative project development.
• Feedback Exchange: Openness to constructive criticism and providing feedback to peers to enhance collective output.
• Knowledge Sharing: A culture that encourages sharing insights on new design techniques, AI tools, and industry best practices.

📝 Enhancement Note: The inferred values suggest a dynamic and forward-thinking team that balances creative output with operational efficiency and technological adoption, particularly in the realm of AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Social Media Landscape: Keeping pace with algorithm changes, new platform features, and shifting audience preferences requires continuous learning and adaptation.
• Balancing Creativity with Brand Constraints: Producing innovative designs while strictly adhering to established brand guidelines can be a delicate balance.
• Integrating AI Effectively: Learning to leverage AI tools not just as replacements for tasks, but as collaborators to enhance creative output and efficiency.
• Managing Multiple Project Demands: Juggling diverse projects with competing deadlines requires strong organizational and prioritization skills.

Learning & Development Opportunities:

• AI in Design Workshops: Potential for specialized training on advanced AI tools for graphic design and video editing.
• Motion Graphics & Animation Courses: Opportunities to develop skills in animation and motion design to create more dynamic content.
• Industry Conferences & Webinars: Access to events focused on digital design, social media marketing, and creative technology.
• Mentorship: Guidance from senior designers or marketing leads to refine creative strategy and career development.

📝 Enhancement Note: The challenges identified are typical for a role at the intersection of creative work and fast-paced digital marketing. The growth opportunities are geared towards skill enhancement and staying relevant in a technology-driven field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic from initial brief to final delivery, highlighting how you ensure brand consistency and optimize for engagement."
• "How have you used AI tools in your design workflow, and what impact did it have on your efficiency or creativity? Can you provide an example?"
• "Walk us through a video editing project you're particularly proud of. What was the objective, your approach, and the outcome?"
• "How do you stay updated with the latest design trends and social media best practices? How do you incorporate these into your work?"

Company & Culture Questions:

• "What interests you about Global Coordination Center and this specific role?"
• "How do you approach collaboration with marketing teams and other stakeholders?"
• "Describe a time you had to adapt your design approach based on feedback or changing project requirements."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (social media graphics, videos) or by campaign.
• Narrative: For each piece, prepare a concise story: the problem, your solution (design approach, tools including AI), and the results.
• Visuals: Ensure high-quality visuals and smooth playback for video examples.
• Conciseness: Be mindful of time. Focus on the most impactful projects and be ready to answer questions rather than presenting every detail.
• Enthusiasm: Convey your passion for design and your excitement about contributing to the company's marketing efforts.

📝 Enhancement Note: Interview preparation should focus on showcasing not only creative talent but also an understanding of operational efficiency, the strategic use of AI, and strong collaborative abilities, all tailored to the company's context.

📌 Application Steps

To apply for this Graphic Designer (Social Media & Video Editing) position:

• Submit your application via email to [email protected] with the subject line "Application for Graphic Designer (Social Media & Video Editing)".
• Portfolio Customization: Ensure your submitted portfolio prominently features your best social media graphics and video editing work. Highlight projects where you utilized AI tools or demonstrated strong brand consistency.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "Adobe Illustrator," "Video Editing," "Social Media," "AI Tools," and "Brand Consistency." Quantify achievements where possible (e.g., "Increased engagement by X% through visually optimized social media content").
• Interview Preparation: Practice articulating your design process, your experience with AI tools, and your collaborative approach. Prepare specific examples from your portfolio to illustrate your skills and problem-solving abilities.
• Company Research: Familiarize yourself with Global Coordination Center's existing social media presence and marketing materials to understand their brand aesthetic and communication style. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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