Graphic Designer (Signage & Production)

📍 Job Overview

Job Title: Graphic Designer (Signage & Production)
Company: Bridge Talent Management
Location: Nairobi Area, Kenya
Job Type: Full-Time
Category: Creative & Media / Art & Design / Marketing Date Posted: January 08, 2026
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• This role focuses on the intersection of creative design and practical production, specifically within the signage and large-format printing industry.
• The Graphic Designer will be instrumental in translating client visions into tangible, high-impact visual assets for both indoor and outdoor applications.
• A key aspect of this role involves hands-on operation of specialized production machinery, requiring a blend of artistic skill and technical proficiency.
• Success in this position hinges on meticulous attention to detail, efficient project management, and a strong understanding of print production workflows to ensure quality and timely delivery.

📝 Enhancement Note: This role is not a traditional Revenue Operations, Sales Operations, or GTM role. It is a specialized graphic design and production position. The enhancements will be tailored to this specific creative and technical function, rather than operations-specific frameworks.

📈 Primary Responsibilities

• Design compelling and visually effective graphics for a wide range of signage applications, including billboards, building wraps, retail displays, and branding elements.
• Develop creative concepts and visual strategies that align with client objectives and brand guidelines for outdoor and indoor advertising.
• Prepare and optimize artwork files for large-format printing, ensuring correct color profiles (CMYK), resolution, bleed, and trim specifications.
• Operate and maintain advanced production equipment such as laser cutting machines, vinyl plotters, and large-scale digital printers.
• Execute precise material selection and colour matching to guarantee the fidelity and durability of finished signage products.
• Collaborate closely with production teams and installation crews to ensure seamless project execution from design to final placement.
• Conduct rigorous quality control checks at various production stages, verifying accuracy in dimensions, color, material, and finish against design specifications.
• Manage a diverse project pipeline, prioritizing tasks effectively to meet demanding deadlines in a fast-paced production environment.
• Maintain an organized digital asset management system for design files, production records, and client project history.

📝 Enhancement Note: Responsibilities are detailed to reflect the dual nature of the role: creative design and hands-on production operation. Emphasis is placed on the practical application of design skills within a manufacturing context.

🎓 Skills & Qualifications

Education:

• Diploma or Degree in Graphic Design, Visual Arts, or a closely related creative field.

Experience:

• Proven professional experience (2-5 years) as a Graphic Designer, with a strong emphasis on signage, advertising, or large-format print production environments.

Required Skills:

• Advanced proficiency in design software: Adobe Illustrator, Adobe Photoshop, and CorelDRAW are essential for creating and manipulating graphics for print.
• Hands-on production equipment operation: Demonstrated practical experience operating laser cutting machines, vinyl plotters, and large-scale digital printing machines.
• Understanding of print production processes: Comprehensive knowledge of large-format printing techniques, finishing methods, and material properties relevant to signage.
• Colour management expertise: Ability to achieve accurate colour reproduction across different media and printing technologies.
• File preparation for print: Expertise in setting up artwork with correct specifications for large-format output, including bleed, trim, and resolution.
• Attention to detail: Meticulous approach to design and production to ensure accuracy and quality.
• Problem-solving abilities: Capacity to troubleshoot design and production challenges effectively.
• Team collaboration: Ability to work harmoniously with production staff, sales teams, and installation crews.

Preferred Skills:

• Experience with 3D design software for signage concepts.
• Knowledge of different substrate materials and their suitability for various signage applications.
• Familiarity with project management tools for tracking design and production timelines.
• Basic understanding of fabrication or installation processes for signage.

📝 Enhancement Note: Qualifications are specified to align with the unique blend of design and technical production required. The experience level is inferred from the typical progression for such a specialized role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects specifically for signage, including examples of outdoor and indoor applications.
• Demonstrations of design versatility across different materials and visual styles.
• Examples of print-ready artwork files, highlighting layout, typography, and colour accuracy.
• Case studies or detailed descriptions of projects involving the operation of production equipment (laser cutters, plotters, large-format printers).
• Evidence of successful collaboration with production teams, illustrating how designs were translated into physical products.
• Clear documentation of problem-solving in design or production contexts.

Process Documentation:

• Applicants may be asked to describe their process for taking a design from initial concept through to final production, including file preparation and equipment operation steps.
• Examples of workflow management for multiple concurrent projects are highly valued.
• Understanding of quality assurance processes within a production environment.

📝 Enhancement Note: Portfolio requirements are critical for this role, emphasizing the need to showcase both design talent and practical production capability.

💵 Compensation & Benefits

Salary Range:

• KES 40,000 Gross per month.

Benefits:

• Opportunity to work on high-impact outdoor and large-format advertising projects: Gain experience with visually prominent and impactful campaigns.
• Creative, fast-paced work environment: Engage in a dynamic setting that values innovation and rapid execution.
• Opportunities for professional growth and skill development: Potential to expand expertise in design software and production machinery.

Working Hours:

• Standard full-time hours (approx. 40 hours per week), typical for a production environment that may require adherence to specific operational schedules.

📝 Enhancement Note: Salary is based on the provided Gross monthly salary. Benefits are extracted directly from the job description, highlighting aspects most relevant to a creative professional in a production setting. The working hours are a standard assumption for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Media / Print Production / Manufacturing. Bridge Talent Management specializes in providing staffing solutions across various sectors, and this role is within a client company focused on signage and visual branding. Company Size: The client company is likely a small to medium-sized enterprise (SME) given the specific nature of the role and the typical structure of signage production businesses. This often translates to a more hands-on, collaborative team environment where individual contributions are highly visible. Founded: (Information not provided) The founding date of the client company is not specified, but its focus on signage production suggests an established presence in the local market, potentially with a history of innovation in visual communication.

Team Structure:

• The Graphic Designer will likely work within a production department, reporting to a Production Manager or a Senior Designer/Operations Lead.
• Collaboration will be frequent with sales representatives (to understand client briefs), other designers, production operators, and installation teams.
• The team is expected to be lean and agile, emphasizing direct communication and shared responsibility for project success.

Methodology:

• Design Execution: Emphasis on creating designs that are not only aesthetically pleasing but also technically feasible for production constraints and material limitations.
• Production Workflow: Structured processes for file handover, machine setup, material management, and quality control to ensure efficiency and minimize errors.
• Collaboration and Feedback: Open communication channels for clarifying design intent, addressing production challenges, and incorporating feedback from all project stakeholders.

Company Website: www.bridgetalentgroup.com (This is the staffing agency's website, not the client company's)

📝 Enhancement Note: Company context is inferred based on the nature of the role and the staffing agency's specialization. The emphasis is on a practical, production-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, typically requiring 2-5 years of dedicated experience. It blends creative execution with technical operation, offering a unique career path for designers interested in the tangible aspects of their work. Reporting Structure: The Graphic Designer will likely report to a Production Manager, Head of Design, or Operations Supervisor within the client company. This structure ensures oversight of both creative quality and production efficiency. Operations Impact: The Graphic Designer's impact is direct and highly visible. Their work translates into physical brand assets that directly influence client perception, customer engagement, and the overall aesthetic of public and commercial spaces. Efficient production ensures timely project completion, client satisfaction, and revenue generation for the company.

Growth Opportunities:

• Specialization in Production Techniques: Deepen expertise in specific machinery (e.g., advanced laser etching, large-format printing technologies) or materials.
• Lead Designer/Production Supervisor: Transition into a role with greater responsibility for managing design projects, overseeing production workflows, and mentoring junior staff.
• Client Relationship Management: Develop skills in client consultation and brief interpretation, potentially moving towards account management within the signage or advertising sector.
• New Technology Adoption: Become an early adopter and expert in emerging design and production technologies within the signage industry.

📝 Enhancement Note: Growth opportunities are framed around deepening expertise within the signage and production niche, rather than a traditional GTM or RevOps career ladder.

🌐 Work Environment

Office Type: This is likely an on-site role within a commercial production facility that includes design studios and fabrication/printing workshops. Office Location(s): Nairobi Area, Kenya. Specific details on office accessibility or amenities would be provided by the client company.

Workspace Context:

• Collaborative Production Floor: The designer will be part of a team that includes production staff, requiring an ability to communicate effectively in a workshop setting.
• Access to Specialized Equipment: The environment will provide direct access to laser machines, plotters, large-format printers, and associated design software.
• Dynamic Project Flow: Exposure to a variety of projects, materials, and client briefs, fostering a stimulating and occasionally demanding work atmosphere.

Work Schedule:

• Typically a standard 5-day work week, with potential for overtime during peak periods or to meet urgent project deadlines. Flexibility may be required depending on production schedules.

📝 Enhancement Note: The work environment is described to reflect the practical, hands-on nature of a production facility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio by Bridge Talent Management to assess basic qualifications and creative output.
• Client Interview (Stage 1): Technical interview with the client's hiring manager or production lead to evaluate design skills, software proficiency, and understanding of print production. Portfolio review is a key component here.
• Practical Assessment/Test: A potential hands-on test involving a design task or operation of a relevant machine to gauge practical abilities.
• Final Interview: Discussion on cultural fit, teamwork, and alignment with the company's operational style.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest and most relevant signage/production work. Include clear images or mockups of finished products.
• Detail Your Role: For each project, clearly state your specific contributions, especially if you operated machinery or managed the production process.
• Highlight Technical Skills: Include examples demonstrating your proficiency with Adobe Illustrator, Photoshop, CorelDRAW, and any production equipment you've operated.
• Showcase Problem-Solving: If possible, include a project where you overcame a design or production challenge, explaining your solution.
• Prepare for Questions: Be ready to discuss your design process, your experience with different materials, and your understanding of colour management and print specifications.

Challenge Preparation:

• If a practical test is given, be prepared to receive a brief, create a design concept, and potentially prepare it for a specific output method (e.g., vectorizing for a plotter).
• Understand common signage materials and their applications.
• Be ready to articulate your workflow for preparing files for large-format printing.

📝 Enhancement Note: The application process is tailored to a creative role with a strong technical component, emphasizing the portfolio's importance.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Illustrator: Essential for vector graphics, logo design, typography, and preparing artwork for plotters and laser cutters.
• Adobe Photoshop: Used for image manipulation, creating raster graphics, and preparing artwork for large-format inkjet printing.
• CorelDRAW: A strong alternative or complementary tool for vector design and print production, often found in signage and print shops.

Production Equipment:

• Laser Cutting Machines: For precise cutting and engraving of various materials (acrylic, wood, certain plastics).
• Vinyl Plotters: For cutting vinyl graphics for vehicle wraps, window decals, and signage backgrounds.
• Large-Scale Digital Printers: High-resolution inkjet printers capable of printing on diverse materials (vinyl, banners, fabric, rigid boards) for outdoor and indoor signage.

Analytics & Reporting (Indirect):

• While not direct analytics tools, understanding colour management systems and print RIP (Raster Image Processor) software is crucial for accurate output.
• Project management tools may be used for tracking job status and deadlines.

CRM & Automation (Indirect):

• Basic familiarity with how design requests are logged and tracked within a company's internal system or CRM might be beneficial for workflow management.

📝 Enhancement Note: The technology stack is specific to graphic design for print and large-format production.

👥 Team Culture & Values

Operations Values (Inferred for a Production Environment):

• Precision and Accuracy: A core value in production, ensuring designs are executed flawlessly.
• Efficiency and Productivity: Valuing streamlined workflows and timely project completion.
• Quality Craftsmanship: Commitment to producing high-standard, durable, and visually appealing signage.
• Collaboration and Teamwork: Emphasizing mutual support and clear communication among design, production, and installation teams.
• Innovation and Adaptability: Openness to new design trends, materials, and production technologies.

Collaboration Style:

• Hands-on and Direct: Communication is likely to be straightforward and task-oriented, with frequent interaction between designers and production staff.
• Cross-functional Integration: Designers are integral to the production cycle, working closely with those who physically create the signage.
• Problem-Solving Focused: A culture where challenges are addressed collaboratively, with input sought from all relevant team members.

📝 Enhancement Note: Culture and values are inferred based on the demands of a creative production environment where precision, efficiency, and teamwork are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Production Constraints: Designing visually stunning pieces that are also cost-effective and technically feasible to produce.
• Managing Tight Deadlines: The fast-paced nature of advertising and signage often means projects have very short turnaround times.
• Ensuring Colour Accuracy: Achieving consistent and accurate colour matching across different materials and printing methods can be challenging.
• Keeping Pace with Technology: The signage industry evolves with new materials, printing technologies, and design software features.
• Physical Demands of Production: While primarily a design role, there might be occasional needs for physical assistance or understanding of the production floor environment.

Learning & Development Opportunities:

• Advanced Software Training: Deepen skills in specialized features of Adobe Suite or CorelDRAW relevant to large-format print.
• Material Science Workshops: Learn about new substrates, adhesives, and finishing techniques for signage.
• Equipment Operation Certifications: Gain formal training and certification on specific laser cutters, plotters, or large-format printers.
• Industry Trade Shows and Webinars: Stay updated on the latest trends in signage design, materials, and technology.
• Portfolio Development: Continuously refine portfolio to showcase evolving skills and successful projects.

📝 Enhancement Note: Challenges are specific to the dual nature of the role, and growth opportunities focus on skill enhancement within the niche.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for preparing a design file for large-format printing, detailing the key considerations for different output methods like vinyl plotting versus inkjet printing." (Assesses technical print knowledge)
• "Walk us through a signage project from your portfolio where you had to balance creative vision with production limitations. What were the challenges, and how did you overcome them?" (Evaluates problem-solving and practical application)
• "How do you ensure colour accuracy and consistency when working with different materials and printing technologies?" (Tests understanding of colour management and print fidelity)

Company & Culture Questions:

• "What interests you specifically about working in the signage and production industry, as opposed to other design fields?" (Gauges genuine interest and vocational fit)
• "Describe an experience where you collaborated closely with a production team. What was your role, and how did you ensure effective communication?" (Assesses teamwork and communication skills)
• "How do you stay updated on new design trends and production technologies relevant to signage?" (Highlights commitment to continuous learning)

Portfolio Presentation Strategy:

• Highlight Production Relevance: For each project, emphasize the production aspects – what materials were used, what machines were involved, what were the print specifications.
• Demonstrate Software Proficiency: Be ready to discuss the specific tools and techniques used within Adobe Illustrator, Photoshop, or CorelDRAW for that project.
• Showcase Problem-Solving: If a project involved a unique challenge (e.g., complex shape, tricky installation, material limitation), present it as a case study of your problem-solving ability.
• Quantify Impact (if possible): While difficult for design, mention if your design contributed to a successful campaign, increased visibility, or met specific client objectives.

📝 Enhancement Note: Interview preparation focuses on assessing both creative and technical skills, with an emphasis on practical application and understanding of the production environment.

📌 Application Steps

To apply for this Graphic Designer (Signage & Production) position:

• Submit your application through the provided link on Zoho Recruit.
• Customize Your Resume: Highlight your experience with specific design software (Adobe Illustrator, Photoshop, CorelDRAW) and production equipment (laser machines, plotters, large-format printers). Use keywords from the job description.
• Prepare Your Portfolio: Ensure your portfolio is easily accessible (e.g., online link) and clearly showcases your relevant signage and print production work. Be ready to discuss specific projects in detail.
• Research Bridge Talent Management: Understand their role as a staffing agency and their specialization. Briefly research the typical types of companies they place candidates with in the creative and production sectors.
• Practice Your Pitch: Be ready to articulate your key skills, your experience with production processes, and why you are a strong fit for a role that combines design and hands-on operation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Bridge Talent Management or their client before making application decisions.

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