Graphic Designer - Scotland

📍 Job Overview

Job Title: Graphic Designer - Scotland

Company: Reform UK

Location: Glasgow, Scotland, United Kingdom

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: March 16, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and creative output for Reform UK across Scotland, driving political momentum through high-impact graphic design.

• Develop and execute compelling visual assets for diverse platforms including social media, digital advertising, print, and campaign materials, ensuring brand consistency.

• Produce rapid-turnaround creative content in response to dynamic political developments and media opportunities, a critical function for fast-paced campaign operations.

• Enhance digital engagement through the creation of engaging motion graphics and viral visual content, directly supporting marketing operations and GTM strategies.

• Collaborate closely with social media and campaign teams to translate complex political messaging into accessible and powerful visual narratives.

📝 Enhancement Note: While this role is primarily a Graphic Designer, its direct involvement in political campaigning, rapid response, and translating messaging into viral content positions it within the broader Marketing Operations and Go-To-Market (GTM) functions. The success of campaign efforts is heavily reliant on effective visual communication, making this role integral to the organization's GTM strategy execution.

📈 Primary Responsibilities

• Design and produce high-impact graphics for social media, digital advertising campaigns, print collateral, event materials, and other essential campaign assets.

• Develop and maintain a comprehensive library of branded templates to ensure visual consistency and adherence to Reform UK's brand guidelines across all Scottish initiatives.

• Create timely and relevant visual content rapidly in response to evolving political narratives, news cycles, and strategic campaign moments.

• Produce engaging motion graphics and animated visual assets to support digital advertising, social media engagement, and online campaign efforts.

• Collaborate cross-functionally with social media managers, campaign strategists, and communications teams to effectively translate political messaging into visually compelling and shareable content.

• Maintain an up-to-date understanding of the Scottish political landscape and media environment to inform creative strategy and ensure relevance.

• Contribute to the overall visual strategy of Reform UK Scotland, aiming to sharpen messaging and fuel political momentum.

📝 Enhancement Note: The emphasis on "rapid-turnaround creative in response to political developments and media moments" and translating "political messaging into powerful viral visual content" indicates a need for operational agility and a deep understanding of campaign cycles, which are core to effective GTM execution. This goes beyond standard graphic design to encompass strategic visual campaign operations.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Graphic Design Expertise: Mastery of core design principles including layout, composition, color theory, and visual hierarchy.

• Adobe Creative Suite Proficiency: Advanced skills in Photoshop, Illustrator, and InDesign are non-negotiable for asset creation and production.

• Branding & Identity: Strong understanding of brand development, maintenance, and application to ensure consistent visual messaging.

• Typography: Excellent command of typography for readability and brand expression.

• Social Media Graphics: Proven ability to create engaging visuals tailored for various social media platforms (e.g., Facebook, X/Twitter, Instagram).

• Digital Advertising Design: Experience designing eye-catching creatives for online ad campaigns.

• Print Design: Competence in designing for print, including understanding of bleed, resolution, and color modes.

• Rapid Turnaround: Demonstrated ability to deliver high-quality creative assets under tight deadlines.

• Political Landscape Awareness: Familiarity with the political environment in Scotland and the UK.

Preferred Skills:

• Motion Graphics: Experience with After Effects or similar software for creating animated content.

• Template Development: Ability to create reusable design templates for efficient content production.

• Campaign Strategy Integration: Understanding of how visual design contributes to broader campaign objectives and GTM strategies.

• Data Visualization: Basic ability to translate data into clear and compelling infographics.

• Cross-functional Collaboration: Experience working effectively with marketing, communications, and campaign teams.

📝 Enhancement Note: The requirement for "awareness of the Scottish political landscape and media environment" and a "strong commitment to the values and mission of Reform UK" suggests that candidates with experience in political consulting, campaign management, or public affairs communications will have a distinct advantage. The emphasis on "high-output, high-impact role" and "electoral expansion" implies that operations efficiency and contribution to GTM goals are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Versatility: Showcase a range of design projects across digital (social media, web banners, ads) and print (flyers, posters, brochures) mediums.

• Brand Consistency Examples: Include case studies or examples that highlight your ability to maintain brand integrity across multiple touchpoints and campaign materials.

• Rapid Response Showcase: If possible, include examples of work created under tight deadlines or in response to specific events, demonstrating speed and effectiveness.

• Motion Graphics Samples: If motion graphics skills are listed as preferred, provide links or examples of animated assets.

• Campaign Impact: Highlight projects that contributed directly to campaign goals, voter engagement, or message dissemination, quantifying impact where possible.

Process Documentation:

• While formal process documentation might not be required upfront, be prepared to discuss your design workflow, from brief interpretation and concept development to final asset delivery and iteration.

• Articulate how you manage feedback from multiple stakeholders and integrate it into your design process efficiently.

• Be ready to explain your approach to creating and utilizing design templates to streamline content production and ensure brand consistency.

📝 Enhancement Note: For a role in a political organization, the portfolio should not just showcase aesthetic skill but also the ability to translate complex messages into clear, persuasive visuals that drive action. The "high-impact" and "fuels political momentum" aspects mean demonstrating how design directly contributes to GTM objectives and electoral success is key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: As outlined above, reflecting the role's importance and demands.

• Contribution to a Major Political Movement: The opportunity to play a significant role in shaping the visual narrative of a growing political party.

• Exposure to Political Campaigning: Hands-on experience in a dynamic and high-stakes environment.

• Professional Development: Potential for growth and skill enhancement within campaign operations and GTM strategy.

• Standard UK Employment Benefits: This would typically include paid annual leave, statutory sick pay, and a pension scheme, subject to company policy.

Working Hours:

• Standard full-time hours are expected to be around 40 hours per week. However, given the nature of political campaigns, there may be a requirement for flexibility, including occasional evening and weekend work, particularly during peak campaign periods or in response to urgent political developments.

📝 Enhancement Note: Salary estimation is based on Glassdoor, Salary.com, and LinkedIn Salary data for Graphic Designers in Glasgow, UK, adjusted upwards slightly to account for the specialized, high-pressure environment of political campaigning and the company's stated growth ambitions. Benefits are inferred based on typical UK employment standards and the unique context of a political party.

🎯 Team & Company Context

🏢 Company Culture

Industry: Politics / Advocacy / Public Sector

Company Size: Likely to be considered a small to medium-sized organization, with a dedicated team focused on political campaigning and operations. The reference to "Britain’s fastest-growing political force" suggests a rapidly expanding and dynamic environment.

Founded: Reform UK was founded in 2018. Its focus on electoral expansion implies a culture geared towards growth, impact, and rapid execution.

Team Structure:

• The Graphic Designer will likely be part of a central communications or marketing team, potentially within a broader campaign operations structure.

• Reporting will likely be to a Head of Communications, Marketing Manager, or a senior campaign strategist responsible for GTM execution.

Methodology:

• Data-Driven Visuals: While design is creative, the role requires translating political messaging and campaign objectives into visuals that resonate with target audiences, suggesting a data-informed approach to content creation.

• Agile Campaign Execution: The need for "rapid-turnaround creative" points to an agile methodology, where design adapts quickly to changing political landscapes and campaign needs.

• Brand Consistency Focus: A strong emphasis on maintaining a unified brand identity across all communications.

Company Website: reformparty.co

📝 Enhancement Note: The "fastest-growing political force" description indicates a culture of ambition, rapid change, and high performance. This means operations professionals in this environment must be adaptable, results-oriented, and comfortable with a fast-paced, often demanding, workflow.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring proven experience and the ability to work autonomously on core design tasks. It's a crucial contributor role within the campaign operations and GTM function.

Reporting Structure: The Graphic Designer will report to a senior member of the communications or campaign team, likely a Manager or Head of Department, who oversees the strategic direction of GTM messaging and visual output.

Operations Impact: The Graphic Designer's output directly influences public perception, brand recognition, and the effectiveness of campaign messaging. High-quality, impactful visuals are critical for voter engagement, fundraising, and overall electoral success, making this role integral to the organization's Go-To-Market (GTM) strategy.

Growth Opportunities:

• Specialization in Political Design: Develop deep expertise in visual communication for political campaigns, a niche but high-impact area.

• Expansion into Broader GTM Roles: With demonstrated success and a keen understanding of campaign strategy, potential to move into roles focusing on digital marketing, campaign management, or communications strategy.

• Leadership in Design: As the party grows, opportunities may arise to lead design teams or manage larger creative projects.

• Skill Development: Opportunities to learn and apply new design techniques, motion graphics, and potentially basic video editing for campaign purposes.

📝 Enhancement Note: The emphasis on "electoral expansion" and "high-impact role" suggests that individuals who can demonstrate a tangible contribution to campaign success through their design work will be highly valued for future growth. This role offers a unique opportunity to build a portfolio around impactful political communication.

🌐 Work Environment

Office Type: On-site role in Glasgow, Scotland, indicating a traditional office-based work environment. This fosters direct collaboration and ensures rapid communication.

Office Location(s): Glasgow, Scotland, United Kingdom. Specific office details would be provided upon successful application.

Workspace Context:

• Collaborative Hub: The office environment is likely to be dynamic and fast-paced, fostering close collaboration with campaign teams, social media managers, and strategists.

• Tools & Technology: Access to necessary design software and hardware will be provided, supporting efficient creative output.

• Team Interaction: Frequent opportunities for brainstorming, feedback sessions, and alignment meetings with colleagues to ensure visual strategies are integrated with campaign objectives.

Work Schedule:

• Primarily standard full-time working hours (approx. 40 hours/week). However, the political campaign environment necessitates flexibility. Candidates should be prepared for occasional extended hours, including evenings and weekends, especially during critical campaign periods or in response to urgent news cycles. This flexibility is crucial for effective GTM operations.

📝 Enhancement Note: The on-site requirement in a political setting suggests a hands-on, collaborative, and responsive work culture. The need for "rapid-turnaround" implies that the workspace is designed to facilitate quick decision-making and content creation under pressure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, relevant experience, and understanding of the political context.

• Portfolio Presentation & Skills Assessment: Candidates will likely be asked to present their portfolio, discussing key projects, design choices, and their impact. This may include a practical design challenge or a brief to create a sample asset under timed conditions.

• Team/Stakeholder Interviews: Meetings with key team members (e.g., Head of Communications, Campaign Manager) to assess cultural fit, collaboration style, and understanding of campaign objectives.

• Final Interview: Discussion with senior leadership to confirm suitability for the role and alignment with Reform UK's mission.

Portfolio Review Tips:

• Showcase Political Relevance: Prioritize projects that demonstrate experience in political, advocacy, or campaign-related design.

• Highlight Speed & Adaptability: Include examples of work produced under tight deadlines or in response to specific events, explaining your process.

• Quantify Impact: Where possible, articulate the results or impact of your designs (e.g., increased engagement, message clarity, campaign success).

• Demonstrate Brand Consistency: Show how you've maintained brand guidelines across various applications.

• Prepare to Discuss Your Process: Be ready to explain your workflow, your rationale behind design decisions, and how you collaborate with stakeholders.

Challenge Preparation:

• Be prepared for a design challenge that simulates real-world campaign needs, such as creating a social media graphic for a breaking news story or designing a flyer for an upcoming event with a tight deadline.

• Practice articulating your design process and strategic thinking under pressure.

• Research Reform UK's current messaging, visual style, and recent campaigns to inform your approach.

📝 Enhancement Note: The emphasis on "high-impact," "rapid-turnaround," and "viral visual content" means interviewers will be looking for a designer who understands how to create visuals that not only look good but also achieve specific campaign and GTM objectives. The portfolio and any design challenges should reflect this strategic, results-oriented approach.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign is fundamental.

• Motion Graphics Software: Adobe After Effects or similar tools for creating animated content are highly desirable.

• Design Collaboration Platforms: Familiarity with tools like Figma, Sketch, or Adobe XD for collaborative design and prototyping may be beneficial, though not explicitly stated.

Analytics & Reporting:

CRM & Automation:

• Not directly related to the core design function, but understanding how visual assets are deployed through marketing automation or CRM-driven campaigns can provide valuable context.

📝 Enhancement Note: The explicit mention of "Adobe Creative Suite (Photoshop, Illustrator, InDesign)" is critical. Proficiency in these tools is a prerequisite. The mention of "motion graphics assets" strongly suggests a need for or strong preference for After Effects experience.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on achieving tangible results and contributing directly to the party's electoral goals.

• Agility & Responsiveness: A culture that embraces rapid adaptation to political developments and media cycles.

• Brand Integrity: Commitment to maintaining a consistent and powerful visual identity for Reform UK.

• Collaboration: Emphasis on teamwork and cross-functional cooperation to ensure unified messaging and campaign execution.

• Mission-Focused: A shared dedication to the values and objectives of Reform UK.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with campaign strategists, social media managers, and communications teams are essential for translating messaging into effective visuals.

• Feedback-Oriented: An environment where constructive feedback is exchanged to refine creative output and ensure alignment with campaign goals.

• Fast-Paced Communication: Expect frequent, direct communication to facilitate rapid decision-making and content deployment.

📝 Enhancement Note: The "high-impact role at the centre of Reform UK Scotland’s electoral expansion" signifies a culture that values direct contribution to the organization's core mission. Operations professionals here need to be driven by outcomes and prepared for a dynamic, politically charged environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Political Landscape: The need to constantly adapt creative output to fast-changing political news and narratives.

• High-Pressure Environment: Delivering high-quality work under tight deadlines, common in campaign settings.

• Balancing Brand Consistency with Urgency: Maintaining brand integrity while producing content quickly in response to immediate political events.

• Translating Complex Messaging: Effectively communicating nuanced political ideas through accessible visual content.

Learning & Development Opportunities:

• Political Campaign Design Specialization: Deepen expertise in a niche but critical area of design.

• Advanced Motion Graphics: Develop skills in animation and video for digital campaigns.

• Cross-Functional GTM Understanding: Gain insights into campaign strategy, social media marketing, and public relations.

• Networking within the Political Sphere: Build connections within the political and campaign community.

📝 Enhancement Note: The challenges are directly tied to the high-stakes, fast-paced nature of political campaigning. Growth opportunities leverage these challenges, allowing for specialization and broader GTM understanding within a unique operational context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media graphic for a breaking political news story within a two-hour timeframe?" (Assesses speed, strategic thinking, and resourcefulness.)

• "Describe a time you had to translate a complex message into a simple, impactful visual. What was your process?" (Evaluates communication skills and ability to simplify concepts.)

Company & Culture Questions:

• "What is your understanding of Reform UK's mission and how do you see design contributing to it?" (Assesses alignment with company values and strategic thinking.)

• "How do you handle constructive criticism or conflicting feedback from multiple stakeholders on a design project?" (Gauges collaboration skills and adaptability.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective, your role, the challenges faced, your design solution, and the outcome or impact achieved (e.g., engagement metrics, campaign success).

• Showcase Speed: Include examples of work done under tight deadlines and be prepared to discuss your process for rapid content creation.

• Demonstrate Versatility: Present a mix of digital and print work, highlighting your ability to adapt to different mediums and campaign needs.

• Be Ready for a Live Challenge: Practice creating a simple graphic or concept based on a given brief within a short timeframe.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of campaign objectives, operational agility, and the ability to translate political messaging into effective visuals that drive GTM success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Ensure your portfolio prominently features relevant design work, especially any related to political campaigns, advocacy, or fast-paced commercial environments. Highlight projects demonstrating rapid turnaround capabilities and brand consistency.

• Tailor Your Resume: Emphasize your proficiency in Adobe Creative Suite, experience with various design mediums (social, digital, print), and any experience working under tight deadlines or in politically aware contexts. Use keywords from the job description.

• Prepare for Presentation: Practice walking through your portfolio, articulating your design process, and explaining how your work contributed to specific campaign or organizational goals. Be ready to discuss your understanding of Reform UK's mission.

• Research Reform UK: Familiarize yourself with Reform UK's current messaging, visual branding, and recent campaign activities in Scotland to demonstrate genuine interest and strategic awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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