Graphic Designer (Retail and B2B)

📍 Job Overview

Job Title: Graphic Designer (Retail and B2B) Company: Who Gives A Crap Location: Australia (Remote) Job Type: Full-Time Category: Creative & Media / Marketing / Retail / Art & Design Date Posted: 2025-12-28T21:00:01 Experience Level: Mid-Senior Level (5-10 years implied) Remote Status: Fully Remote

🚀 Role Summary

• Drive visual brand consistency and impact across all retail and B2B channels, translating creative briefs into compelling design solutions.
• Develop and execute integrated marketing campaigns, shopper marketing toolkits, and digital assets for e-commerce platforms and retail environments.
• Collaborate closely with cross-functional teams, including Sales, Marketing, and Operations, to support business objectives and deliver impactful brand activations.
• Leverage expertise in the Adobe Creative Suite and Figma to create engaging visual narratives for both print and digital mediums, from in-store displays to pitch decks.

📝 Enhancement Note: This role is specifically focused on bridging the gap between brand identity and commercial application within the retail and B2B sectors. The emphasis on "purpose-led scale-up" and "making a difference" suggests a need for designers who can infuse brand messaging with the company's social mission. The requirement to be based in Australia for the global creative team indicates a need for strong remote collaboration skills and an understanding of Australian market nuances.

📈 Primary Responsibilities

• Design and develop comprehensive visual assets for retail campaigns, including point-of-sale materials, aisle fins, in-store signage, and carpark takeovers, ensuring brand alignment and commercial effectiveness.
• Create and refine shopper marketing toolkits and brand activation materials for trade shows and retail partnerships, maintaining brand consistency and maximizing impact.
• Produce engaging and persuasive pitch decks and sales collateral to support the B2B sales team in securing new retail partnerships and business accounts.
• Develop and deliver a suite of high-quality digital assets for retail e-commerce platforms, optimizing visual presentation for online sales conversion.
• Design limited edition packaging and promotional materials that resonate with target audiences and enhance product visibility across various retail channels.
• Collaborate with external printers and production teams to ensure flawless execution of print designs, managing the end-to-end production process.
• Translate creative briefs into practical, impactful design solutions that meet commercial objectives and reinforce the Who Gives A Crap brand mission.
• Contribute to the definition and refinement of brand guidelines for retail and B2B applications, ensuring consistent brand representation across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic application. The role requires not only strong design skills but also an understanding of retail merchandising, B2B sales cycles, and effective visual communication for diverse platforms. The emphasis on "delivering delight" and "consistent, effective and beautiful" brand presence suggests a need for a designer who can create aesthetically pleasing and strategically sound designs.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communication, or a related field is strongly implied. Experience: A minimum of 4 years of professional design experience, with a significant portion dedicated to the Retail and/or B2B sectors.

Required Skills:

• Graphic Design Expertise: Proven ability to create compelling visual designs across print and digital mediums.
• Adobe Creative Suite Proficiency: Advanced skills in InDesign, Illustrator, and Photoshop for professional design and production.
• Figma Proficiency: Experience with Figma for collaborative design, prototyping, and digital asset creation.
• Retail Design Experience: Demonstrated experience designing for physical retail environments, including POS, signage, and experiential marketing.
• B2B Design Experience: Proven ability to create effective collateral for business-to-business audiences, such as pitch decks and sales materials.
• Visual Storytelling: Ability to translate brand messages and company mission into engaging visual narratives.
• Cross-Functional Collaboration: Strong ability to work effectively with Sales, Marketing, Operations, and other internal teams.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate creative vision and present work to diverse stakeholders.
• Strategic Thinking: Capacity to understand business objectives and translate them into impactful design solutions.
• Print Production Knowledge: Familiarity with working with external printers and managing print production processes.

Preferred Skills:

• Shopper Marketing: Experience in developing materials specifically designed to influence purchasing decisions at the point of sale.
• Brand Activation: Experience in creating integrated campaigns that bring a brand to life in various environments.
• E-commerce Design: Understanding of best practices for designing digital assets for online retail platforms.
• Packaging Design: Experience designing limited edition or promotional packaging.
• Project Management: Ability to manage multiple design projects simultaneously, meeting deadlines and budget constraints.

📝 Enhancement Note: The "4+ years" and "strong portfolio" requirements point towards a mid-level to senior designer. The emphasis on both "Retail" and "B2B" suggests that candidates with experience in either, or ideally both, will be highly regarded. The mention of "experiential environments" and "physical spaces" indicates a preference for designers who understand how to create impactful brand experiences beyond just digital screens.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio showcasing at least 4 years of professional design work, with a clear emphasis on Retail and B2B projects.
• Demonstrated examples of designing for physical retail spaces, including in-store displays, signage, and promotional materials.
• Case studies or examples of impactful B2B collateral, such as sales decks, trade show materials, or corporate presentations.
• Evidence of creating cohesive brand experiences that connect physical spaces with visual storytelling.
• Examples of digital asset creation for e-commerce platforms or digital marketing campaigns.
• Demonstrations of proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma through project outputs.
• Work that showcases an understanding of print production processes and successful execution of print-based designs.

Process Documentation:

• Candidates are expected to articulate their design process, from initial brief interpretation and concept development to final execution and production.
• The portfolio should implicitly or explicitly demonstrate an understanding of workflow optimization, ensuring designs are developed efficiently and effectively.
• Examples of how feedback was incorporated and how designs were iterated upon to achieve desired outcomes are valuable.
• The ability to explain the strategic thinking behind design choices and how they align with commercial objectives should be evident.

📝 Enhancement Note: For a design role, the portfolio is paramount. The emphasis here is on demonstrating specific types of work (Retail, B2B, experiential) and showcasing a clear, professional design process. Candidates should be prepared to walk through their portfolio and explain the strategic rationale and execution steps for key projects.

💵 Compensation & Benefits

Salary Range: Given the experience level (implied 5-10 years), the remote nature within Australia, and the company's status as a certified B Corp™ known for competitive compensation, an estimated salary range for a Graphic Designer in Australia would be AUD $75,000 - $110,000 per annum. This range is based on industry benchmarks for experienced designers in major Australian cities, adjusted for remote work and the company's commitment to fair compensation.

Benefits:

• Competitive, Market-Informed Salary: Acknowledging the value of experienced professionals.
• Meaningful Healthcare Support: Tailored towards supporting team members' well-being globally.
• Generous Paid Leave: Providing ample time for rest and personal pursuits.
• Tailored Learning and Development Opportunities: Including access to training, courses, and professional development specific to design and career growth.
• Free Toilet Paper: A unique and practical perk for employees.
• Impactful Work: The opportunity to contribute to a purpose-driven mission focused on sanitation and clean water.

Working Hours: Standard full-time hours, likely around 38-40 hours per week, with flexibility to accommodate remote work and different time zones within Australia as needed for team collaboration.

📝 Enhancement Note: The company explicitly states they offer "competitive, market informed salaries" and "meaningful support towards healthcare," alongside "generous paid leave" and "tailored learning and development." The salary estimate is based on typical Australian market rates for this level of experience and the company's stated commitment to fair compensation. The remote aspect within Australia means adherence to local labor laws and standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG), specifically focusing on eco-friendly household products (toilet paper, paper towels, tissues) with a strong social impact component. Company Size: 200+ employees, indicating a growing scale-up environment with established processes but still agile enough for significant impact. Founded: Not explicitly stated, but described as a "purpose-led scale-up" with global hubs, suggesting significant growth and international presence since its inception.

Team Structure:

• Creative Team: The role reports to the Associate Creative Director, implying a structured creative department with clear leadership. The global creative team being based in Australia suggests a core hub for creative operations.
• Cross-Functional Collaboration: Strong emphasis on working with Sales, Marketing, and Operations teams, indicating a collaborative and integrated business approach.
• Reporting Hierarchy: The role is individual contributor, reporting into management within the Creative team, with significant interaction across business units.

Methodology:

• Purpose-Driven: A core ethos of "doing good" by donating 50% of profits to provide clean water and sanitation.
• Data-Informed: While not explicitly detailed for design, the mention of "Culture Amp" for engagement surveys suggests a data-driven approach to employee experience and potentially business operations.
• Agile & Scalable: Operating as a "scale-up" with global hubs implies an ability to adapt quickly while maintaining operational rigor.
• Brand-Centric: A strong focus on brand storytelling and visual communication to drive both commercial success and social impact.

Company Website: https://whogivesacrap.org/

📝 Enhancement Note: "Who Gives A Crap" is known for its unique brand voice and strong social mission. The company culture likely reflects this with an emphasis on purpose, collaboration, and a fun, yet professional, work environment. Being a certified B Corp™ further reinforces a commitment to social and environmental responsibility.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Graphic Designer, focusing on specialized application within Retail and B2B channels. It's an individual contributor role with significant responsibility for shaping brand presentation in key commercial areas.

Reporting Structure: The Graphic Designer reports to the Associate Creative Director, indicating a clear line of management within the Creative department. This structure allows for mentorship and guidance while providing autonomy in day-to-day design execution.

Operations Impact: The role has a direct impact on revenue generation through effective retail and B2B marketing materials. Strong visual design can influence shopper behavior, support sales team effectiveness, drive e-commerce conversions, and ultimately contribute to the company's ability to fund its charitable initiatives. The designer's work directly translates the company's mission and product value proposition into tangible customer and business interactions.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in Retail Marketing Design, B2B Sales Collateral, or Packaging Design, potentially leading to senior or lead designer roles within these specific areas.
• Creative Leadership: With proven success and experience, opportunities may arise to mentor junior designers, lead specific projects, or move into Associate Creative Director roles within the Creative team.
• Broader Brand Strategy: Develop a deeper understanding of overall brand strategy and marketing operations, potentially transitioning into Brand Manager or Marketing Design Lead roles.
• Cross-Functional Moves: Leverage design and communication skills for potential roles in Product Marketing, Brand Management, or even specific initiatives within the company's social impact operations.

📝 Enhancement Note: The "scale-up" nature of Who Gives A Crap suggests that growth opportunities can be fluid and based on individual initiative and company expansion. The strong emphasis on impact means that demonstrating how design contributes to business goals and social mission will be key to career progression.

🌐 Work Environment

Office Type: Remote-first, with the core global creative team based in Australia. This implies a distributed workforce model where collaboration relies heavily on digital tools and asynchronous communication. Office Location(s): Primarily remote within Australia. While the company has global hubs, this specific role requires the designer to be based in Australia to align with the creative team's location.

Workspace Context:

• Digital Collaboration: The work environment is heavily reliant on digital platforms for communication, project management, and design collaboration (e.g., Slack, project management software, Figma).
• Creative Autonomy: While collaboration is key, remote work often allows for greater personal control over the immediate workspace and working hours (within reasonable limits for team syncs).
• Purpose-Driven Atmosphere: Working in a company with a strong social mission fosters a unique environment where daily tasks are linked to a larger positive impact, potentially leading to higher employee engagement and satisfaction.

Work Schedule: Standard full-time hours are expected, likely around 38-40 hours per week. While remote, there will be a need to align with Australian business hours for team meetings, client interactions, and project deadlines. Flexibility may be offered, but consistent availability during core collaboration times is crucial.

📝 Enhancement Note: The remote-first nature for an Australian-based designer means that candidates should be comfortable with self-management, proactive communication, and utilizing digital tools to stay connected and productive. The "purpose-led" culture suggests a potentially more informal yet highly motivated work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios against the stated requirements. Emphasis will be on the quality and relevance of design work.
• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, the strategic rationale behind their work, and how they achieved specific outcomes. This stage will also assess communication skills and cultural fit.
• Skills Assessment/Challenge: Potentially a design challenge or a take-home assignment to evaluate practical design skills, problem-solving abilities, and response to a brief under timed conditions. This may involve creating a concept for a retail display or a B2B pitch deck element.
• Team & Stakeholder Interviews: Meetings with the Associate Creative Director, potentially other members of the Creative team, and key stakeholders from Sales or Marketing to assess collaboration style, strategic understanding, and fit within the broader team.
• Final Interview: Likely with senior leadership to discuss overall fit, long-term vision, and commitment to the company's mission.

Portfolio Review Tips:

• Curate Ruthlessly: Showcase only your strongest, most relevant work, prioritizing Retail and B2B projects. Aim for 5-7 strong case studies.
• Showcase Process: For each project, briefly explain the brief, your role, your thought process, design iterations, and the final outcome. Highlight problem-solving and strategic thinking.
• Quantify Impact: Where possible, include metrics or results achieved through your designs (e.g., increased engagement, improved conversion rates, successful retail placement).
• Tailor to the Role: Emphasize designs that demonstrate an understanding of experiential environments, physical retail, and B2B communication.
• Clear Navigation: Ensure your portfolio is easy to navigate, visually appealing, and mobile-responsive.
• Video Walkthrough (Optional but Recommended): Consider a brief recorded walkthrough of your portfolio to supplement written descriptions and highlight key aspects.

Challenge Preparation:

• Understand the Brand: Thoroughly research Who Gives A Crap's brand voice, mission, products, and target audience.
• Retail & B2B Context: Familiarize yourself with current trends in retail merchandising, shopper marketing, and B2B sales collateral design.
• Problem-Solving: Be prepared to tackle a design brief that requires creative problem-solving within specific constraints.
• Presentation Skills: Practice articulating your design rationale clearly and concisely, focusing on how your solution meets the brief and company objectives.

📝 Enhancement Note: The "Retail & B2B Graphic Designer" title, combined with the company's mission, suggests interviews will probe not only design skill but also strategic thinking, brand alignment, and an understanding of how design drives commercial and social impact. Demonstrating an ability to work independently and collaboratively in a remote setting will also be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop (essential for print and digital asset creation).
• Figma: Crucial for collaborative design, prototyping, and potentially UI/UX for digital assets.
• Project Management Software: Likely tools such as Asana, Trello, Jira, or Monday.com for task and project tracking in a remote, cross-functional environment.
• Communication Platforms: Slack, Microsoft Teams, or similar for day-to-day team communication and collaboration.

Analytics & Reporting:

• While not a primary analytics role, the designer should be comfortable interpreting basic performance data for digital assets (e.g., e-commerce conversion rates, engagement metrics) to inform design decisions.
• Familiarity with tools that provide insights into campaign performance (e.g., Google Analytics, e-commerce platform analytics) may be beneficial.

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how design assets integrate with CRM-driven marketing campaigns or sales enablement platforms would be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is explicitly stated as required. The remote nature of the role implies a strong reliance on digital collaboration and project management tools. Understanding how design assets are utilized within broader marketing and sales operations (even if not directly managed) is a plus.

👥 Team Culture & Values

Operations Values:

• Purpose & Impact: A deep commitment to the company's mission of providing clean water and sanitation, driving all business decisions and creative output.
• Collaboration: Strong emphasis on teamwork, open communication, and cross-functional support to achieve shared goals.
• Innovation & Creativity: Encouraging fresh ideas and unique approaches to design and problem-solving.
• Transparency & Authenticity: Maintaining an honest and open approach in all communications, both internally and externally.
• Sustainability: Commitment to eco-friendly practices in products and operations.

Collaboration Style:

• Remote-First & Digital: Primarily digital collaboration, requiring proactive communication and an ability to build relationships through virtual channels.
• Feedback-Oriented: An environment that encourages constructive feedback to refine designs and improve outcomes.
• Cross-Functional Integration: Designers are expected to work closely with Sales, Marketing, and Operations, acting as partners in achieving business objectives.
• Mission-Aligned: A shared passion for the company's social mission likely fosters a strong sense of camaraderie and shared purpose.

📝 Enhancement Note: The company's name and mission are central to its culture. Candidates should demonstrate an alignment with these values, showing how their creative work contributes to both commercial success and social impact. The "revolootion" and "do good" messaging suggests a culture that is both impactful and perhaps a little playful.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Commercial Needs: Effectively translating the unique, purpose-driven brand voice into designs that also meet strict retail merchandising and B2B sales objectives.
• Remote Collaboration Effectiveness: Maintaining strong creative output and seamless collaboration within a distributed, remote team environment.
• Adapting to Scale-Up Dynamics: Navigating the evolving processes and priorities of a rapidly growing company.
• Diverse Stakeholder Needs: Managing design requests and feedback from various departments, each with unique objectives.
• Maintaining Brand Consistency: Ensuring a cohesive and impactful brand presence across a wide range of retail touchpoints and B2B applications.

Learning & Development Opportunities:

• Specialized Design Training: Access to courses or workshops focused on the latest trends in retail design, shopper marketing, or digital asset creation.
• Brand Strategy Immersion: Deeper involvement in strategic marketing initiatives, understanding how design contributes to broader business goals.
• Cross-Functional Learning: Opportunities to learn from Sales, Marketing, and Operations teams about their processes and how design supports their functions.
• Industry Conferences/Webinars: Potential for attending relevant design or marketing events to stay abreast of industry best practices.
• Mentorship: Guidance from the Associate Creative Director and senior team members on career development and skill enhancement.

📝 Enhancement Note: The challenges are inherent to a design role in a fast-growing, mission-driven company operating across multiple commercial channels. The growth opportunities are tied to both deepening design expertise and expanding strategic understanding within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a retail campaign concept." (Focus on research, ideation, stakeholder alignment, and execution.)
• "How would you approach designing a pitch deck for a major new retailer that effectively communicates our brand mission and product value?" (Highlight strategic storytelling, visual hierarchy, and B2B communication principles.)
• "Walk us through a project where you had to balance creative vision with strict commercial or production constraints. What was your approach and the outcome?" (Demonstrate problem-solving, adaptability, and a focus on results.)

Company & Culture Questions:

• "What interests you about Who Gives A Crap's mission, and how do you see your design work contributing to it?" (Show genuine passion for the purpose and ability to connect design to impact.)
• "How do you approach collaboration and feedback within a remote team environment?" (Emphasize proactivity, clear communication, and a growth mindset.)
• "Describe a time you had to work with a difficult stakeholder or manage conflicting feedback. How did you resolve it?" (Assess communication, negotiation, and conflict resolution skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your solution, and the impact.
• Strategic Rationale: Clearly articulate why you made specific design choices, linking them to the brief, brand, and business objectives.
• Process Visualization: Show sketches, mood boards, or early concepts to illustrate your thought process.
• Quantifiable Results: Wherever possible, present metrics that demonstrate the success of your designs.
• Conciseness: Be mindful of time and focus on the most impactful aspects of each project. Prepare a 10-15 minute presentation, leaving ample time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, a deep understanding of the Who Gives A Crap brand and mission, and strong collaboration capabilities, especially within a remote context. Be ready to discuss your portfolio in detail, explaining the strategic intent behind each piece.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Who Gives A Crap careers portal.
• Portfolio Customization: Ensure your online portfolio prominently features your strongest Retail and B2B design projects. Tailor your selection to showcase experience relevant to in-store displays, shopper marketing, pitch decks, and e-commerce assets.
• Resume Optimization: Highlight your experience with Adobe Creative Suite, Figma, and any specific retail/B2B design projects. Quantify achievements where possible (e.g., "Designed campaign assets that increased retailer engagement by X%").
• Prepare Your Narrative: Practice articulating your design process, your understanding of the Who Gives A Crap mission, and how your skills align with the role's responsibilities. Be ready to discuss your portfolio in detail.
• Research the Brand: Thoroughly review Who Gives A Crap's website, social media, and any available press to understand their brand voice, products, and social impact initiatives. This will be crucial for demonstrating cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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