Graphic Designer - PVH Corp. at PVH Corp.

📍 Job Overview

Job Title: Graphic Designer
Company: PVH Corp.
Location: New York, NY Tommy Hilfiger Office
Job Type: Full-Time
Category: Marketing & Design Operations
Date Posted: August 25, 2025
Experience Level: 5-10 Years
Remote Status: Hybrid

🚀 Role Summary

This role is pivotal in shaping the visual identity of PVH's global communications, focusing on brand management and visual storytelling for iconic brands like Calvin Klein and TOMMY HILFIGER.
The Graphic Designer will conceptualize and execute a wide range of design assets, ensuring brand consistency and adherence to evolving visual guidelines across print and digital platforms.
Key responsibilities include managing design projects from inception to completion, collaborating with cross-functional teams, and leveraging design trends to enhance brand perception.
This position requires a strong understanding of design principles, creative software proficiency, and the ability to translate strategic communication objectives into compelling visual designs.

📝 Enhancement Note: While this is a design role, the emphasis on brand management, visual identity, and cross-functional collaboration positions it within the broader scope of marketing operations, where design execution directly supports communication strategies and brand consistency.

📈 Primary Responsibilities

Brand Management & Visual Identity: Maintain and advance the PVH visual brand identity by strictly enforcing and evolving brand guidelines, ensuring all design elements adhere to established aesthetic standards across all touchpoints.
Design Conceptualization & Execution: Develop innovative design concepts for brand campaigns, communication materials, digital assets, and editorial content, translating strategic objectives into compelling visual narratives.
Cross-Platform Design: Create and optimize designs for a diverse range of platforms, including websites, social media, print collateral, packaging, and digital/UX interfaces, ensuring visual consistency and user engagement.
Project Management & Delivery: Manage multiple design projects concurrently from initial concept through final delivery, ensuring timely completion, adherence to quality standards, and effective collaboration with internal clients and partners.
Trend Analysis & Application: Conduct research into emerging design trends, competitor analysis, and creative software advancements to inform design decisions and continuously enhance the visual output and brand perception.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking in design application, moving beyond mere asset creation to actively managing and enhancing brand perception through visual consistency and trend integration, which is a hallmark of effective marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related field, or equivalent practical work experience.
Experience: Minimum of 6 years of professional design experience in a corporate, agency, or online media environment, with a strong preference for experience within the fashion, beauty, or lifestyle industries.

Required Skills:

Graphic Design Expertise: Comprehensive knowledge of typography, color theory, layout, composition, and visual hierarchy.
Brand Identity Management: Proven ability to maintain and advance brand guidelines, ensuring consistency across all visual communications.
Adobe Creative Suite Proficiency: Robust command of industry-standard design software, including Photoshop, Illustrator, InDesign, and potentially After Effects or Premiere Pro.
Digital & Web Design: Experience designing for web, including mobile applications and user interface (UI) design principles, with a focus on user experience (UX).
Project Management: Strong organizational and time management skills to manage multiple projects simultaneously from concept to completion, meeting deadlines and quality standards.
Communication & Collaboration: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams and present design rationale clearly.
Problem-Solving: A solutions-oriented mindset with the ability to identify creative solutions to design challenges and deliver high-quality results under pressure.

Preferred Skills:

Motion Graphics/Kinetic Design: Experience with motion graphics software (e.g., Adobe After Effects) and an understanding of kinetic design principles.
3D Software Knowledge: Familiarity with 3D software and its application in visual design.
Visual Storytelling: Demonstrated ability to craft compelling visual narratives that communicate brand messages effectively.
Fashion/Lifestyle Industry Experience: Previous work experience within the fashion, beauty, or lifestyle sectors, understanding the nuances of these markets.

📝 Enhancement Note: The requirement for 6+ years of experience, coupled with a strong understanding of brand management, digital design, and project execution, suggests this role involves a significant level of autonomy and strategic input within the design function, aligning with senior operational roles in marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Brand Consistency Showcase: Examples demonstrating the ability to maintain and evolve brand guidelines across various applications, showcasing a deep understanding of brand integrity.
Cross-Platform Design Examples: A portfolio that includes a diverse range of work across digital (web, social media, mobile) and print (editorial, collateral) platforms, highlighting adaptability and platform-specific design approaches.
Conceptual Design Work: Projects that illustrate creative problem-solving and the ability to develop unique design concepts from initial brief to final execution.
Case Studies in Visual Storytelling: Demonstrations of how design has been used to effectively communicate a message, tell a story, or drive engagement for a brand or campaign.

Process Documentation:

Workflow Design: Evidence of structured design processes, from briefing and conceptualization through to feedback, revisions, and final asset delivery.
Brand Guideline Adherence: Examples of how brand guidelines were applied and potentially expanded upon in previous projects, showing a methodical approach to brand asset management.
Collaboration Protocols: Instances where design processes involved close collaboration with marketing, communications, or other stakeholders, detailing communication and feedback loops.

📝 Enhancement Note: While not explicitly stated as "operations," the emphasis on brand guideline enforcement, cross-platform consistency, and structured project delivery implies a need for process-oriented thinking, crucial for operational efficiency in a design context.

💵 Compensation & Benefits

Salary Range: $74,100 - $100,000 per year
Explanation: This range is provided by PVH Corp. and is based on industry standards for a Graphic Designer with 5-10 years of experience in a major metropolitan area like New York City. Factors such as specific qualifications, experience, and the precise scope of responsibilities within PVH will determine the final offer.

Benefits:

Pay & Insurance: Competitive pay, bonus programs, comprehensive medical, vision, and dental insurance, life insurance, and disability insurance.
Retirement Savings: An above-market 401(k) contribution to support retirement savings.
Work-Life Balance: Generous company-paid holidays, paid time off (PTO), hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
Wellbeing Support: Access to wellbeing tools and programs, including Headspace membership, fitness/meditation reimbursements, and rewards for healthy activities.
Care Services: Access to Care.com services for childcare, elder care, pet care, and backup care reimbursement.
Education Assistance: Tuition reimbursement programs to support continued education and professional development.
Associate Discount: Discounts on products at company outlets and e-commerce sites.

Working Hours: 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The provided salary range is competitive for a mid-to-senior level Graphic Designer in New York City. The comprehensive benefits package, particularly the above-market 401(k) and robust wellbeing support, indicates a strong emphasis on employee welfare and long-term retention, common in established corporations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Fashion, Retail
Company Size: Large (10,000+ employees)
Founded: 1881
Company Description: PVH Corp. is a global apparel company that owns and markets iconic lifestyle brands, including Calvin Klein and TOMMY HILFIGER. They are committed to building these brands into the most desirable lifestyle brands in the world and positioning PVH as a high-performing brand group. PVH emphasizes innovation, sustainability, and fostering an inclusive workplace where every individual is valued.

Team Structure: The Graphic Designer will join the PVH Global Communications team. This team likely collaborates closely with brand marketing, corporate communications, digital marketing, and potentially product design or merchandising teams to ensure a unified brand message and visual execution. The team structure probably involves a mix of specialists, with this role focusing on the visual design aspect of company-wide communications.

Methodology: The Global Communications team likely operates with a data-informed approach, using market insights and brand performance metrics to guide communication strategies and design choices. There will be a strong emphasis on maintaining brand integrity and consistency through established guidelines, while also allowing for creative exploration within those parameters. Agile methodologies may be employed for project management to ensure timely delivery.

Company Website: https://www.pvh.com/

📝 Enhancement Note: As a large, established global fashion group, PVH likely has well-defined brand strategies and communication frameworks. A Graphic Designer here would need to be adept at navigating corporate structures and collaborating with diverse stakeholders to ensure brand consistency across a vast portfolio.

📈 Career & Growth Analysis

Operations Career Level: Mid-to-Senior Level Designer. This role requires significant experience (6+ years) and autonomy in managing projects and brand guidelines, indicating a level of responsibility beyond entry-level design positions. It sits within the marketing/communications function, supporting the operational execution of brand strategy.
Reporting Structure: The Graphic Designer reports to a lead within the Global Communications team. This likely involves working closely with communication leads and potentially collaborating with managers or directors from various departments on specific projects.
Operations Impact: The Graphic Designer's work directly impacts the perception and consistency of PVH's global brands. High-quality, on-brand visual assets are critical for effective marketing campaigns, internal communications, and overall brand equity, directly supporting revenue-generating activities and brand desirability.

Growth Opportunities:

Specialization: Opportunity to specialize further in areas like digital design, motion graphics, or even brand system development within PVH's extensive brand portfolio.
Leadership Development: Potential to move into a Senior Graphic Designer or Art Director role, leading design projects or mentoring junior designers.
Cross-Functional Exposure: Exposure to various aspects of marketing and communications within a large fashion conglomerate, offering a broad understanding of brand operations.
Skill Enhancement: Access to company-provided training and development programs, including tuition reimbursement and potential for acquiring new software or design skills (e.g., 3D, motion graphics).

📝 Enhancement Note: The career path for a Graphic Designer at PVH offers a solid foundation in corporate branding and marketing operations, with clear avenues for specialization and advancement within a reputable global organization.

🌐 Work Environment

Office Type: Hybrid. The role is based in the New York, NY Tommy Hilfiger Office, indicating a primary physical workspace with flexibility for remote work.
Office Location(s): New York, NY Tommy Hilfiger Office. This location suggests a vibrant, fast-paced corporate environment within the fashion industry hub of New York City.

Workspace Context:

Collaborative Hub: The office environment likely fosters collaboration, with designers working alongside marketing, communications, and brand teams.
Brand Immersion: Being in a Tommy Hilfiger office provides direct immersion in the brand's creative environment and aesthetic.
Technology & Tools: Access to standard corporate technology infrastructure and potentially specialized creative hardware and software.
Team Interaction: Opportunities for in-person brainstorming sessions, design reviews, and team meetings, crucial for creative synergy and effective project execution.

Work Schedule: Standard 40-hour work week, with a hybrid arrangement allowing for a blend of in-office and remote work. This schedule supports focused design work and collaborative team engagement.

📝 Enhancement Note: The hybrid model balances the need for in-person collaboration and brand immersion in a key fashion city with the flexibility desired by many creative professionals, supporting efficient workflow and team integration.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: HR or recruiter will likely review applications and portfolios for basic qualifications and creative fit.
Hiring Manager Interview: A discussion with the hiring manager to assess design skills, experience, understanding of brand strategy, and cultural fit. This may involve a portfolio walkthrough.
Creative/Technical Assessment: Potentially a design challenge or a more in-depth portfolio review with senior designers or art directors to evaluate technical proficiency and conceptual thinking.
Cross-Functional Meet-and-Greet: An opportunity to meet with key stakeholders from other departments (e.g., marketing, communications) to gauge collaboration and communication skills.
Final Interview: Possibly a final interview with a director or VP level within the department.

Portfolio Review Tips:

Curate Strategically: Select 5-7 of your strongest projects that best align with PVH's brands (Calvin Klein, Tommy Hilfiger) and the job description's requirements (brand management, cross-platform design, visual storytelling).
Showcase Brand Acumen: Include projects that demonstrate your ability to understand and apply brand guidelines, and ideally, show how you've pushed a brand's visual identity forward.
Highlight Process: For each project, briefly explain the brief, your role, the challenges, your creative process, and the final outcome/impact. Use visuals to tell the story.
Demonstrate Versatility: Ensure your portfolio includes examples across print, digital, and potentially motion graphics if applicable.
Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a website.

Challenge Preparation:

Brand Analysis: Research PVH, Calvin Klein, and Tommy Hilfiger's current visual identity, recent campaigns, and overall brand messaging.
Design Principles: Be ready to discuss your design rationale, choices in typography, color, and layout, and how they serve the brand and communication objectives.
Problem-Solving Scenarios: Prepare to discuss how you approach design challenges, manage feedback, and ensure project delivery under tight deadlines.

📝 Enhancement Note: A strong portfolio that clearly articulates design process and brand-specific application will be critical for this role. Demonstrating an understanding of fashion branding and PVH's specific brand identities will significantly enhance an applicant's candidacy.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.
Microsoft Office Suite: Particularly PowerPoint for presentations and Word for documentation.
Google Workspace: For collaboration, document sharing, and communication.

Analytics & Reporting:

While not a direct analytics role, understanding how design impacts engagement metrics (e.g., website traffic, social media interactions) is beneficial. Familiarity with analytics dashboards could be a plus.

CRM & Automation:

Not directly applicable to this role's core functions, but understanding how marketing automation platforms are used to deploy visual assets could be advantageous.

📝 Enhancement Note: A strong command of the Adobe Creative Suite is non-negotiable. Familiarity with presentation software like PowerPoint is also crucial for communicating design concepts to stakeholders.

👥 Team Culture & Values

Operations Values:

Brand Dedication: A deep commitment to upholding and enhancing the visual integrity and desirability of PVH's iconic brands.
Creativity & Innovation: A drive to push creative boundaries and explore new design approaches while staying true to brand identity.
Collaboration & Teamwork: A willingness to work closely with diverse teams, share ideas, and contribute to a positive, inclusive work environment.
Efficiency & Quality: A focus on delivering high-quality design work efficiently, meeting project deadlines, and maintaining meticulous attention to detail.
Problem-Solving: An optimistic and solutions-oriented approach to overcoming design challenges and achieving project goals.

Collaboration Style:

Cross-Functional Integration: The role requires seamless collaboration with marketing, communications, and potentially brand management teams, involving active participation in ideation and feedback sessions.
Feedback Loop: An open approach to receiving and incorporating feedback from various stakeholders to refine designs and ensure alignment with strategic objectives.
Knowledge Sharing: A culture of sharing design insights, trends, and best practices within the team to foster collective growth and improve overall output.

📝 Enhancement Note: The emphasis on brand values and collaborative teamwork suggests a corporate culture that balances creative expression with strategic alignment and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Brand Consistency with Innovation: The core challenge will be maintaining strict adherence to established brand guidelines for Calvin Klein and Tommy Hilfiger while also introducing fresh, innovative design elements that keep the brands relevant.
Managing Diverse Stakeholder Needs: Collaborating with various internal departments, each with potentially different priorities and aesthetic preferences, requires strong communication and negotiation skills.
Pace of the Fashion Industry: The fast-paced nature of the fashion industry demands quick turnaround times for design assets, requiring efficient workflow and time management.
Adapting to Evolving Digital Platforms: Staying current with the latest digital design trends, social media formats, and UX/UI best practices is crucial for creating effective online assets.

Learning & Development Opportunities:

Brand System Mastery: Deepen expertise in managing and evolving complex brand systems for globally recognized fashion brands.
Digital Design Specialization: Opportunity to enhance skills in UI/UX design, web design, and responsive design principles.
Motion Graphics & 3D: Potential to develop or refine skills in kinetic design and 3D visualization, as mentioned in the preferred qualifications.
Industry Exposure: Gain insights into the broader marketing and communications strategies of a major fashion conglomerate.

📝 Enhancement Note: This role offers a significant opportunity to grow within a dynamic industry, developing specialized design skills while contributing to the operational success of globally renowned brands.

💡 Interview Preparation

Strategy Questions:

Brand Alignment: "How would you approach designing a new campaign asset for Tommy Hilfiger that needs to feel fresh yet remain true to its established brand identity?" (Focus on brand guidelines, target audience, and creative concepting).
Process & Workflow: "Walk me through your process for managing a design project from initial brief to final delivery, especially when dealing with multiple stakeholders and tight deadlines." (Emphasize project management, communication, and iterative design).
Problem-Solving: "Describe a time you received challenging feedback on a design. How did you handle it, and what was the outcome?" (Highlight adaptability, constructive criticism reception, and solution-oriented thinking).

Company & Culture Questions:

Brand Passion: "What excites you about working with brands like Calvin Klein and Tommy Hilfiger?" (Show genuine interest in fashion and brand aesthetics).
Collaborative Approach: "How do you typically collaborate with marketing or communications teams on a project? What is your ideal working relationship with these teams?" (Focus on teamwork, clear communication, and shared goals).
Impact Measurement: "How do you ensure your designs effectively communicate the intended message and contribute to broader communication objectives?" (Connect design to strategic outcomes and brand impact).

Portfolio Presentation Strategy:

Storytelling: For each project, tell a concise story: the objective, your role, the challenge, your creative solution, and the result. Quantify impact where possible.
Brand Context: For fashion-related projects, explain how your design choices align with the specific brand's heritage, target audience, and market positioning.
Process Visualization: Briefly show key stages of your design process – mood boards, sketches, wireframes, iterations – to demonstrate your methodology.
Conciseness: Be prepared to present your portfolio within a set timeframe, focusing on the most relevant and impactful projects.

📝 Enhancement Note: Interviewers will be looking for a strong blend of creative talent, brand understanding, operational efficiency in design execution, and collaborative spirit. Tailoring your portfolio and responses to PVH's specific brands and culture will be key.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided Workday link.
Portfolio Customization: Tailor your resume and portfolio to highlight your experience with brand guideline adherence, cross-platform design (print, digital, web), and visual storytelling relevant to fashion or lifestyle brands. Showcase projects that demonstrate your ability to manage projects from concept to completion.
Resume Optimization: Ensure your resume clearly articulates your 6+ years of experience, proficiency in the Adobe Creative Suite, and any relevant fashion industry experience. Use keywords from the job description such as "brand management," "visual identity," "digital design," and "project management."
Company Research: Thoroughly research PVH Corp., Calvin Klein, and Tommy Hilfiger. Understand their current brand positioning, recent campaigns, and values to articulate your interest and how your design philosophy aligns.
Prepare for Portfolio Walkthrough: Be ready to present your portfolio, explaining your design process, creative choices, and how your work has achieved specific objectives for past clients or employers. Practice articulating your rationale for design decisions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer - PVH Corp.