Graphic Designer (Performance Ads)

📍 Job Overview

Job Title: Graphic Designer (Performance Ads)

Company: OBDeleven

Location: Kaunas, Lithuania

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: January 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and produce high-impact static and motion-based ad creatives specifically for performance marketing channels including Meta (Facebook & Instagram), Google (Display & YouTube), and TikTok.

• Focus on creating creatives that drive key performance indicators such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), prioritizing measurable results over purely aesthetic considerations.

• Edit and optimize video content, including User-Generated Content (UGC) style, story-led narratives, and performance-focused clips, to enhance engagement and conversion rates.

• Leverage AI tools to rapidly generate multiple creative variations for efficient A/B testing, enabling continuous optimization and performance improvement.

• Collaborate cross-functionally with marketing, growth, and creative teams to analyze performance data and iterate on creative strategies for maximum impact.

📝 Enhancement Note: This role is distinct from a traditional graphic designer focused on branding. The emphasis is on performance marketing and direct revenue impact, requiring a deep understanding of paid media platforms and data-driven creative optimization. The "Performance Ads" title signifies a direct link to sales and revenue generation through creative output.

📈 Primary Responsibilities

• Develop and execute creative concepts for paid ad campaigns across Meta, Google, and TikTok, with a strong emphasis on performance metrics.

• Create a high volume of static and motion-based ad creatives, including short-form and long-form video content, tailored to specific platform requirements and audience segments.

• Utilize AI-powered tools to generate diverse creative variations (e.g., different hooks, visual styles, call-to-actions) to facilitate comprehensive A/B testing and identify top-performing assets.

• Analyze creative performance data, including CTR, CPA, and ROAS, to inform iterative design improvements and future creative strategy.

• Collaborate closely with the marketing and growth teams to understand campaign objectives, target audiences, and performance feedback to refine creative output.

• Conduct competitor analysis to identify emerging trends in ad creative and platform-native formats, integrating insights into creative testing strategies.

• Maintain meticulous organization of creative assets, ensuring proper version control, naming conventions, and asset management for efficient workflow and retrieval.

📝 Enhancement Note: The responsibilities highlight a "test and learn" approach common in performance marketing operations. The expectation is for rapid iteration based on data, which is a core tenet of efficient GTM operations. The role requires not just creative skill but also a data-informed mindset to drive tangible business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, or a related field is beneficial. Emphasis is placed on demonstrated practical experience and a strong portfolio.

Experience: 2-5 years of proven experience in creating performance-driven ad creatives for digital advertising platforms.

Required Skills:

• Proven experience designing and producing paid ad creatives for Meta (Facebook, Instagram), Google (Display, YouTube), and TikTok.

• Strong portfolio showcasing real ad examples (static and video) with demonstrable performance results, iterations, or key learnings.

• Proficiency in creating and editing both static and motion-based creatives, including expertise in short-form video editing techniques.

• Deep understanding of performance marketing metrics such as CTR, CPA, and ROAS, with a focus on how creative elements impact these KPIs.

• Experience with creative testing frameworks, including developing and implementing A/B tests for hooks, formats, captions, and CTAs.

• Excellent collaboration and communication skills, with the ability to work effectively with marketing, growth, and other creative stakeholders.

• Ability to interpret performance data and feedback to rapidly iterate and improve creative assets.

Preferred Skills:

• Experience with UGC-style video production and editing.

• Knowledge of advanced video editing software and motion graphics techniques.

• Understanding of brand guidelines and how to adapt them for performance-driven campaigns.

• Familiarity with analytics platforms for creative performance tracking.

• Basic understanding of ad campaign setup and optimization principles.

📝 Enhancement Note: The emphasis on "real ad examples" in the portfolio and "performance results" indicates that this role is heavily performance-oriented. Candidates should be prepared to showcase not just their design aesthetic but their ability to drive measurable business outcomes through their creative work. The "2-5 years" experience level suggests a need for practical application and problem-solving skills beyond foundational design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 5-10 high-impact paid ad creatives (static and video) used in live campaigns on Meta, Google, or TikTok.

• For each ad example, clearly articulate the objective, target audience, platform, creative strategy, and what specific metrics (CTR, CPA, ROAS) were improved or targeted.

• Include examples of creative iterations or A/B tests, demonstrating how performance data informed design changes and led to optimization.

• Showcase a range of creative formats, including static images, GIFs, short-form videos, and potentially UGC-style content.

Process Documentation:

• Ability to document creative testing frameworks and methodologies used.

• Clear explanations of how performance data was incorporated into the creative design and iteration process.

• Examples of workflow for managing creative assets, versioning, and naming conventions for efficient collaboration.

📝 Enhancement Note: For a performance-focused creative role, the portfolio is paramount. It serves as direct evidence of the candidate's ability to contribute to revenue generation. The expectation is to demonstrate a systematic approach to creative development and optimization, not just raw talent. This aligns with the operational rigor expected in GTM and revenue operations.

💵 Compensation & Benefits

Salary Range:

Gross salary from 2400 – 3000 EUR/Month, depending on experience.

Benefits:

• Competitive Pay: Fair compensation with potential for growth, plus a yearly company goal-based bonus.

• Hybrid Work Flexibility: A balanced work model with 3 days in the office and 2 days remote.

• Well-being Focus: Comprehensive health plan options, paid time off for personal and family care, flexible working hours, and a birthday day off.

• Enhanced Time Off: A 4-day workweek for one month annually (contingent on company goals) and an additional vacation day for each year of service, up to 4 extra days.

• Learning & Development: A 2% gross salary learning budget and a monthly paid self-learning day for skill enhancement.

• Engaging Culture: Friday lunches, team-building events, company parties, and office perks like snacks and a lounge.

• Impact & Ownership: An environment that encourages idea sharing, feedback, and taking ownership of initiatives.

Working Hours: Standard full-time hours (likely 40 hours per week), with flexible working hours offered, allowing for adaptability around core operational needs.

📝 Enhancement Note: The salary range provided is competitive for a mid-level graphic designer role in Lithuania, especially considering the specialized focus on performance ads. The benefits package is robust, with a strong emphasis on employee well-being, continuous learning, and work-life balance, which are attractive elements for operations and creative professionals seeking stable, growth-oriented environments. The hybrid model is also a significant factor for talent acquisition in today's market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Technology / Car Diagnostics & Customization. OBDeleven operates in a niche but growing market, providing accessible tech solutions for car enthusiasts.

Company Size: The provided data does not specify exact company size, but the mention of scaling faster than ever and having a global reach suggests a medium to large-sized organization with international operations.

Founded: Over 10 years ago, indicating a stable company with established products and a proven track record.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department, working closely with performance marketing managers, growth hackers, and potentially other designers or content creators.

• This role requires significant cross-functional collaboration with marketing, product, and potentially sales teams to ensure creative aligns with overall business objectives and campaign performance.

Methodology:

• Data-Driven Creative Optimization: The core methodology revolves around using performance data (CTR, CPA, ROAS) to inform and iterate on ad creatives, ensuring continuous improvement and maximizing marketing ROI.

• Agile Creative Development: Expect a fast-paced environment where creatives are rapidly developed, tested, analyzed, and iterated upon, often using AI tools for efficiency.

• Platform-Specific Expertise: A deep understanding of the nuances of ad creative requirements and best practices for Meta, Google, and TikTok is crucial.

Company Website: obdeleven.com

📝 Enhancement Note: OBDeleven's focus on making car tech accessible suggests a culture that values innovation, user-friendliness, and practical application. The emphasis on performance marketing indicates a results-oriented and data-driven approach within the marketing team. The company's decade-long history provides a sense of stability and established market presence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, focusing specifically on performance advertising. It's a specialized track within creative operations that directly impacts revenue. The responsibilities demand a blend of creative flair and analytical acumen, moving beyond purely aesthetic design to measurable business impact.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Performance Marketing. They will work collaboratively with performance marketing specialists and potentially other creative team members.

Operations Impact: The primary impact of this role is directly tied to the company's growth and revenue generation through paid advertising. High-performing ad creatives can significantly improve campaign efficiency, lower customer acquisition costs, increase conversion rates, and ultimately boost sales and ROAS. This role is integral to the Go-To-Market (GTM) strategy's success.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for specific platforms (Meta, Google, TikTok) or ad formats (e.g., video, interactive ads).

• Creative Strategy: Transition into a role with more strategic input on campaign creative direction and testing roadmaps.

• Team Leadership: Potentially move into a Senior Graphic Designer or Creative Lead position, mentoring junior designers and overseeing creative projects.

• Cross-Functional Movement: Develop a strong understanding of marketing operations and growth strategies, potentially leading to roles in performance marketing management or campaign optimization.

• Skill Expansion: Acquire skills in areas like motion graphics, advanced video editing, or even basic campaign management.

📝 Enhancement Note: The growth path from this role is geared towards specialization in performance creative or broader expansion into marketing operations and strategy, capitalizing on the data-driven nature of the work. The emphasis on measurable impact makes this a valuable stepping stone for operational and strategic roles within marketing.

🌐 Work Environment

Office Type: Hybrid work model (3 days in office, 2 days remote), indicating a modern approach to work flexibility. The office environment is likely designed to foster collaboration and innovation.

Office Location(s): Kaunas, Lithuania. This location offers a base for in-person collaboration, team building, and access to office resources.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on team building suggest an environment that values in-person interaction for brainstorming, feedback sessions, and fostering team cohesion.

• Tooling and Technology: Access to necessary design software, video editing tools, and potentially AI-powered creative generation platforms. The company's focus on performance marketing implies a well-equipped digital toolkit.

• Operations Integration: Opportunities to interact with marketing operations, growth teams, and potentially data analysts to understand campaign performance and creative needs.

Work Schedule: Full-time with flexible working hours. This allows designers to manage their time effectively, balancing personal needs with project deadlines and collaborative sessions, which is crucial for creative workflows that often require focused, uninterrupted periods.

📝 Enhancement Note: The hybrid arrangement and flexible hours are key components of the work environment, catering to modern professional expectations. The company's investment in "team buildings" and "Friday lunches" points to a culture that actively promotes connection and a positive atmosphere within the physical office space.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the Workable platform.

• Initial Screening: Review of resume and portfolio for relevant experience and demonstrated performance ad creative skills.

• Skills Assessment/Test: A practical design challenge focused on creating performance ad creatives for a specific scenario or platform, requiring rapid iteration and data-informed decision-making.

• Interview(s): Discussions with hiring manager and potentially team members to assess creative approach, collaboration skills, understanding of performance marketing, and cultural fit. Expect questions about past campaign successes and challenges.

• Final Interview/Offer: Potential final discussion with senior leadership.

Portfolio Review Tips:

• Performance First: Ensure your portfolio clearly highlights the performance aspect of your work. For each ad, specify the platform, objective, target audience, and key metrics achieved (CTR, CPA, ROAS).

• Show, Don't Just Tell: Include visual examples of ads, and if possible, show variations or results of A/B tests. Use case studies to explain your creative process and decision-making.

• Video Emphasis: Since video editing is a key responsibility, showcase your video ad work prominently. Highlight your ability to edit for attention, storytelling, and conversion.

• AI Tool Usage: If you've used AI tools for creative generation, be prepared to discuss how you integrated them into your workflow and the results.

• Clarity and Conciseness: Organize your portfolio logically. Be ready to walk through your work efficiently, focusing on the most impactful examples.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge, paying close attention to the target audience, platform, and performance goals.

• Rapid Iteration: Be prepared to quickly generate multiple concepts or variations. Demonstrate your ability to pivot based on feedback or simulated performance data.

• Data-Driven Rationale: For any creative choices, be ready to explain the "why" from a performance perspective. How does this design element aim to improve CTR, CPA, or ROAS?

• Platform Nuances: Show awareness of platform-specific best practices for ad creatives (e.g., aspect ratios, video length, common ad formats).

📝 Enhancement Note: The interview process strongly emphasizes practical skills and a performance-driven mindset. The portfolio review and potential design challenge are critical for demonstrating the ability to translate creative talent into tangible business results. Candidates should prepare to speak extensively about data and optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator) is expected for static creative development.

• Video Editing Software: Proficiency in video editing tools like Adobe Premiere Pro, After Effects, or Final Cut Pro for motion-based creatives and short-form video editing.

• AI Creative Tools: Familiarity with AI platforms for generating ad variations, copy, or visual elements (specific tools may vary but understanding the concept is key).

Analytics & Reporting:

• While not directly responsible for campaign management, an understanding of how to interpret performance data from platforms like Meta Ads Manager, Google Ads, and TikTok Ads Manager is crucial.

CRM & Automation:

• Not directly applicable for this role, but awareness of how creative assets integrate into broader marketing automation and CRM workflows might be beneficial.

📝 Enhancement Note: The technology stack focuses on creative production tools, with a strong emphasis on video editing and the emerging use of AI for creative generation and optimization. The candidate isn't expected to be a campaign manager but must be data-literate regarding ad platform performance metrics.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results. Creatives are judged by their impact on key performance indicators like CTR, CPA, and ROAS.

• Data-Informed: Decisions are guided by data and performance analytics, leading to continuous improvement and optimization.

• Agility & Speed: The ability to iterate quickly, test new concepts, and adapt to platform changes and market trends is highly valued.

• Collaboration: Strong teamwork and open communication are essential for aligning creative output with marketing goals and receiving feedback.

• Ownership & Impact: Employees are encouraged to take ownership of their work and understand the direct impact it has on the company's growth and success.

Collaboration Style:

• Cross-functional Partnership: Close collaboration with performance marketing managers, growth specialists, and potentially other creative team members.

• Feedback Loops: An open culture of providing and receiving constructive feedback on creatives to drive improvement.

• Data Sharing: Transparent sharing of performance data to inform creative decisions and optimize strategies together.

• Proactive Communication: Regularly updating stakeholders on creative progress, insights, and potential optimizations.

📝 Enhancement Note: The values emphasize a blend of creative execution and operational rigor. It's a culture that rewards results, data-backed decision-making, and adaptability, which are hallmarks of successful GTM and revenue operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually engaging and compelling creatives that also meet stringent performance metrics, often requiring a shift from purely aesthetic focus to data-driven design.

• Rapid Iteration Cycle: Keeping up with the fast-paced demands of performance marketing, which requires constant testing, optimization, and creation of new assets.

• Platform Algorithm Changes: Adapting creative strategies to evolving platform algorithms and advertising policies.

• Data Interpretation: Effectively translating complex performance data into actionable creative insights and improvements.

• AI Integration: Learning to effectively leverage AI tools to enhance creativity and efficiency without compromising quality or brand integrity.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in crafting creatives optimized for specific KPIs and platforms.

• Advanced Video Editing & Motion Graphics: Develop more sophisticated video production and animation skills.

• Creative Strategy Development: Gain experience in formulating broader creative strategies for paid media campaigns.

• Data Analytics for Creatives: Enhance skills in analyzing ad performance data and deriving strategic insights.

• Exposure to Growth Marketing: Understand the broader context of growth marketing strategies and how creative fits into the customer acquisition funnel.

📝 Enhancement Note: The challenges are directly tied to the demands of performance marketing and the evolving digital landscape. The growth opportunities are designed to build specialized expertise in a high-demand area of digital marketing and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created an ad creative that significantly impacted performance metrics like CTR or CPA. What was your process, and what were the results?" (Focus on demonstrating data-informed decision-making and results).

• "How do you approach A/B testing for ad creatives? Walk us through a hypothetical test for a new product launch on Instagram Stories." (Showcase understanding of testing frameworks and platform nuances).

Company & Culture Questions:

• "What do you know about OBDeleven and our products? How do you see your creative work contributing to our growth?" (Research the company and connect your role to business objectives).

• "How do you handle constructive criticism or feedback on your creative work, especially from non-designers?" (Demonstrate collaboration and adaptability).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, platform, target audience, your role, the creative strategy, and the key performance outcomes.

• Highlight Iterations: If possible, show before-and-after examples or explain how you iterated based on performance data. This is crucial for this role.

• Quantify Impact: Use numbers and metrics (CTR, CPA, ROAS, conversion rates) to demonstrate the effectiveness of your work.

• Focus on Performance: Emphasize how your creative choices directly contributed to achieving campaign goals.

• Be Ready for Questions: Anticipate questions about your design choices, the tools you used, and the challenges you faced.

📝 Enhancement Note: Interview preparation should heavily focus on performance metrics, data analysis, and the practical application of creative skills to drive business results. Candidates must be ready to "speak the language" of performance marketing and demonstrate a results-oriented mindset throughout the interview process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable platform, including your resume and a link to your portfolio.

• Portfolio Customization: Ensure your portfolio prominently features examples of performance ad creatives for Meta, Google, or TikTok. Clearly articulate the performance metrics and impact for each piece.

• Resume Optimization: Tailor your resume to highlight experience in performance marketing, ad creative production, video editing for ads, and data-driven optimization. Use keywords from the job description like "performance ads," "CTR," "CPA," "ROAS," and "A/B testing."

• Interview Preparation: Practice articulating your creative process, data analysis skills, and how your work directly contributes to revenue growth. Prepare specific examples for behavioral and technical questions.

• Company Research: Familiarize yourself with OBDeleven's products, target audience, and current marketing efforts. Understand their position in the automotive tech market and how performance advertising supports their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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