Graphic Designer, Paid Creative

📍 Job Overview

Job Title: Graphic Designer, Paid Creative Company: ALO Yoga Location: Beverly Hills, California, United States Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: August 12, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• This role is focused on the strategic execution of visual creative for paid advertising campaigns, directly supporting Alo Yoga's growth marketing efforts.
• The Graphic Designer will be instrumental in translating brand aesthetics into high-performing digital advertising assets, balancing creative excellence with performance-driven objectives.
• Key responsibilities include developing impactful graphics and layouts for various paid media channels, with a strong emphasis on producing visually compelling content that resonates with target audiences.
• The position requires a blend of creative design skills and production capabilities, with a significant portion of the role dedicated to asset creation and optimization within established brand guidelines.

📝 Enhancement Note: While the role is titled "Graphic Designer," its placement within the context of "Paid Creative" and reporting to a Senior Designer or Design Manager, alongside a requirement to support "performance-driven creative across Alo’s paid media channels," strongly indicates a focus on operations within the marketing/creative function. This role interfaces directly with growth marketing, suggesting a need for understanding campaign performance and optimizing creative accordingly, aligning with operational efficiency in marketing.

📈 Primary Responsibilities

• Conceptualize, design, and produce visually engaging graphics and layouts for a diverse range of digital advertising campaigns across paid media channels (e.g., social media, search, display).
• Collaborate closely with the growth marketing team, creative leads, and other cross-functional stakeholders to define project requirements, campaign objectives, and creative briefs.
• Present design concepts, mockups, and final assets to internal teams, effectively articulating design rationale and incorporating feedback to achieve optimal results.
• Ensure all creative output adheres strictly to Alo Yoga's brand identity, aesthetic standards, and project-specific timelines and deliverables.
• Maintain up-to-date knowledge of the latest design trends, digital advertising best practices, and emerging creative technologies, integrating new techniques to enhance campaign effectiveness.
• Develop and produce motion graphics assets for paid media campaigns, leveraging motion design skills to create dynamic and attention-grabbing advertisements.
• Manage and organize creative assets, ensuring proper file management, version control, and delivery for various campaign executions.
• Contribute to the A/B testing of creative assets, providing variations and iterating on designs based on performance data to optimize conversion rates and engagement.

📝 Enhancement Note: The description emphasizes "performance-driven creative" and "high performance across channels," which are core operational metrics in marketing. The responsibility to "execute all paid deliverables" and "work within Alo’s established brand standards" highlights the need for process adherence and quality control, typical of operations roles. The mention of motion design skills being a "strong plus" and the 50/50 split between design and production further defines the operational execution expectations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a closely related field is required.

Experience:

• A minimum of 2-5 years of proven experience as a Digital Designer, with a strong emphasis on creating assets for paid advertising campaigns.
• Demonstrated experience in a fast-paced, brand-focused environment, such as e-commerce, fashion, or lifestyle.
• A robust portfolio showcasing a deep understanding of design principles and a successful track record in paid media creative execution is essential.

Required Skills:

• Graphic Design: Expertise in developing visual concepts, graphics, and layouts for digital advertising.
• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and InDesign for asset creation and manipulation.
• Figma: Strong skills in Figma for collaborative design, prototyping, and asset delivery.
• Typography & Color Theory: Solid understanding of typography, color theory, and their application in effective visual communication.
• Layout Design: Ability to create compelling and well-structured layouts for various digital formats.
• Brand Adherence: Capacity to consistently apply and uphold established brand guidelines and aesthetic standards.
• Collaboration: Excellent interpersonal and communication skills for effective teamwork with cross-functional departments.
• Presentation Skills: Ability to clearly present design concepts and rationale to stakeholders.

Preferred Skills:

• Motion Graphics/After Effects: Proficiency or strong experience with Adobe After Effects for creating animated graphics and video assets.
• Digital Advertising Best Practices: Understanding of best practices for creative across various paid media platforms (e.g., Meta, Google Ads, TikTok).
• A/B Testing: Experience in designing variations of creative assets for performance testing and optimization.
• E-commerce Design: Familiarity with design principles that drive engagement and conversion in an e-commerce context.

📝 Enhancement Note: The "2-5 years" experience level, coupled with a Bachelor's degree, positions this as a mid-level role. The explicit mention of specific software like Adobe Creative Suite and Figma, along with core design principles, are standard requirements for operations-focused creative roles where efficiency and technical proficiency are key. The emphasis on a portfolio of "strong paid advertising work" points to a need for candidates who can demonstrate tangible results and understanding of the performance aspect of creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Paid Media Focus: The portfolio must prominently feature examples of digital advertisements (static and animated) created for paid media campaigns, demonstrating an understanding of platform-specific creative requirements.
• Brand Alignment: Showcase projects where the candidate successfully maintained and elevated brand identity and messaging within campaign creative.
• Concept to Execution: Include case studies or examples that illustrate the entire design process, from initial concept development and ideation to final production and delivery.
• Performance Consideration: Highlight any instances where creative design directly contributed to or was optimized based on campaign performance metrics (e.g., click-through rates, conversion rates).
• Variety of Deliverables: Demonstrate experience with a range of ad formats and sizes relevant to digital advertising.

Process Documentation:

• While not explicitly requested, candidates are expected to be able to articulate their design process, including how they manage feedback, iterate on designs, and ensure timely delivery of assets for marketing campaigns.
• Familiarity with project management tools and workflows for tracking creative production and asset delivery is beneficial.

📝 Enhancement Note: For a role deeply embedded in marketing operations, a portfolio is critical for demonstrating process adherence and impact. The emphasis on "paid advertising work" and "performance consideration" suggests that the portfolio should not just showcase aesthetics but also strategic thinking behind creative execution within operational constraints.

💵 Compensation & Benefits

Salary Range:

• The base salary range for this position is $70,000 - $90,000 per year.

Benefits:

• Long Term Incentives: Potential for equity or other long-term performance-based rewards.
• PTO Policy: A comprehensive Paid Time Off policy to support work-life balance.
• Progressive Benefits: A package of additional benefits designed to support employee well-being and professional development.

Working Hours:

• This is a full-time position, typically implying a standard 40-hour work week. The "Hybrid" work arrangement suggests a balance of in-office and remote work days.

📝 Enhancement Note: Alo Yoga offers a competitive compensation package that includes more than just base salary, indicating a focus on total rewards. The salary range provided is typical for a mid-level Graphic Designer specializing in digital and paid media in a high-cost-of-living area like Beverly Hills. The inclusion of "progressive benefits" suggests a company culture that values employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Athleisure / Yoga & Wellness Company Size: While specific numbers aren't provided in the raw data, Alo Yoga is a rapidly growing, well-established brand in the activewear and lifestyle space, suggesting it operates with a mid-to-large-sized team structure with dedicated marketing and creative departments.

Founded: Alo Yoga was founded in 2007, building a strong reputation for high-quality, stylish activewear with a focus on the yoga community. This history implies a brand evolution and a commitment to maintaining its core values while scaling.

Team Structure:

• The Graphic Designer will likely be part of the Brand Marketing or Creative team, reporting to a Design Manager or Senior Designer.
• This team will collaborate closely with the Growth Marketing, Digital Marketing, E-commerce, and potentially Social Media teams.
• The structure likely involves specialized roles within design (e.g., graphic design, motion graphics, web design) to support various marketing initiatives.

Methodology:

• Alo Yoga's approach to marketing and creative is expected to be data-informed, with a strong emphasis on brand storytelling and aligning with the wellness and mindfulness ethos of yoga.
• Creative operations will likely involve structured workflows for asset creation, review, and deployment across multiple paid channels, with a focus on efficiency and brand consistency.
• The company's growth trajectory suggests a dynamic environment where embracing new trends and optimizing processes are crucial for success.

Company Website: https://www.aloyoga.com/

📝 Enhancement Note: Alo Yoga's brand is deeply intertwined with mindfulness, movement, and a premium lifestyle. This cultural foundation will influence the creative output and collaborative style within the marketing and design teams. Understanding this brand ethos is crucial for a candidate to succeed.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It's a hands-on execution role within the creative operations function, focusing on producing assets for specific marketing initiatives (paid creative).

Reporting Structure: The Graphic Designer will report to a Senior Designer or Design Manager, who likely oversees the broader creative output and strategy. This position will also work closely with the Growth Marketing team, requiring strong communication and collaboration with stakeholders outside the immediate design department.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of Alo Yoga's paid advertising campaigns. By creating visually appealing and performance-optimized creative, this role contributes to lead generation, customer acquisition, brand awareness, and ultimately, revenue growth. The ability to translate marketing objectives into compelling visuals is a key operational contribution.

Growth Opportunities:

• Specialization: Develop deeper expertise in motion graphics or specific paid media creative strategies.
• Senior Designer Path: Progress to a Senior Graphic Designer role, taking on more complex projects, strategic input, and potentially mentoring junior designers.
• Creative Leadership: With significant experience and proven impact, opportunities may arise to move into Art Direction or Creative Management roles within the marketing department.
• Cross-Functional Learning: Gain exposure to broader marketing operations, campaign management, and performance analysis through close collaboration with the growth team.

📝 Enhancement Note: The role offers a clear path for growth within a creative operations framework, moving from execution to more strategic and leadership-oriented positions by demonstrating impact and mastering specialized skills within the paid media creative domain.

🌐 Work Environment

Office Type: Hybrid work arrangement, indicating a blend of remote flexibility and in-office collaboration. Office Location(s): Beverly Hills, California. This location is known for its vibrant business environment, particularly in fashion and lifestyle sectors.

Workspace Context:

• The hybrid model suggests a dynamic workspace that balances individual focused work (potentially remote) with team collaboration and brainstorming sessions in the office.
• Expect a creative environment, likely featuring modern office spaces conducive to design work, with access to necessary hardware, software, and collaborative tools.
• Opportunities for direct interaction with design peers, marketing managers, and other creative professionals will be present during in-office days.

Work Schedule:

• Standard full-time hours, likely Monday through Friday, with the flexibility afforded by the hybrid model for managing work location.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment, offering flexibility while still requiring in-person collaboration, which is common in creative operations to foster team cohesion and efficient idea exchange.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your resume and portfolio to assess qualifications and fit.
• Portfolio Review & Interview: Expect a session (potentially virtual) where you present your portfolio, discuss your design process, and answer questions about your experience with paid media creative. This is where your operational approach to design will be evaluated.
• Skills Assessment/Design Challenge: A practical exercise may be given, requiring you to create a sample asset or respond to a creative brief within a given timeframe, testing your design skills, speed, and adherence to brand.
• Team/Stakeholder Interviews: You may meet with members of the design team, marketing leadership, or key stakeholders from the growth team to assess cultural fit, collaboration style, and strategic thinking.
• Final Interview: Possibly with a more senior leader in the marketing or creative department.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant pieces, focusing on paid advertising creative. Ensure a clear narrative for each project.
• Showcase Process: For key projects, briefly explain your thought process, the challenges you faced, and how you arrived at the final design. Highlight how you incorporated feedback or iterated based on performance.
• Quantify Results: If possible, include metrics or outcomes related to your creative work (e.g., "This ad variation saw a 15% higher CTR"). This demonstrates an understanding of operational impact.
• Highlight Technical Skills: Briefly mention the tools and software used for each project.
• Brand Consistency: Demonstrate your ability to work within strict brand guidelines, showing how you maintained Alo Yoga's aesthetic.

Challenge Preparation:

• Understand the Brand: Thoroughly research Alo Yoga's current marketing campaigns, visual identity, and target audience.
• Platform Awareness: Be familiar with the creative best practices for major paid media platforms (Instagram, Facebook, Google Ads, TikTok).
• Efficiency & Speed: Practice creating quick, impactful design variations under time constraints.
• Problem-Solving: Be prepared to articulate how you would approach a common design challenge in paid media (e.g., creating multiple ad variations from a single concept).

📝 Enhancement Note: The interview process for a creative operations role like this will heavily scrutinize the portfolio for evidence of process, efficiency, and impact, not just aesthetic talent. Preparing to discuss your workflow and how your designs contribute to marketing objectives is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for asset creation).
• Figma: For collaborative design, prototyping, and asset handoff.
• Adobe After Effects: Highly preferred for motion graphics and animation.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager insights) to understand creative performance and inform design iterations is beneficial.

CRM & Automation:

• Not directly applicable to this role, but understanding how creative assets are deployed through marketing automation or ad platforms is helpful.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is a baseline expectation for a graphic designer in any capacity. The emphasis on After Effects and understanding of ad platform performance data points to the operational need for efficiency and data-driven creative optimization in this role.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: Maintaining the premium, mindful, and stylish aesthetic of Alo Yoga across all creative output.
• Performance Focus: A drive to create visuals that not only look good but also perform well in driving campaign objectives.
• Collaboration & Communication: Working seamlessly with marketing, design, and other teams to achieve shared goals.
• Efficiency & Adaptability: Ability to work effectively in a fast-paced environment, managing multiple projects and adapting to changing priorities.
• Innovation: Staying current with design trends and exploring new creative approaches to enhance campaign effectiveness.

Collaboration Style:

• Expect a highly collaborative environment where designers work hand-in-hand with marketing strategists and managers to bring campaigns to life.
• Open communication and constructive feedback are likely encouraged to ensure creative alignment and optimal results.
• Team members are expected to be proactive in sharing ideas and contributing to a positive, productive creative culture.

📝 Enhancement Note: The company's core values around mindfulness and fitness will likely permeate the team culture, fostering a positive and health-conscious environment. For operations, this translates to a focus on efficient processes that support brand integrity and measurable marketing outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Brand: The core challenge will be to create paid creative that is both highly effective for advertising platforms (performance-driven) and perfectly aligned with Alo Yoga's premium brand aesthetic.
• Rapid Iteration: The need to quickly produce multiple creative variations for A/B testing and campaign optimization can be demanding.
• Cross-Functional Alignment: Ensuring all stakeholders are aligned on creative direction and deliverables requires strong communication and project management skills.
• Keeping Pace with Trends: The digital advertising landscape evolves rapidly, requiring continuous learning of new creative formats and platform best practices.

Learning & Development Opportunities:

• Motion Graphics Mastery: Opportunity to significantly enhance motion design skills through hands-on project work.
• Performance Marketing Insights: Gain a deep understanding of how creative impacts key marketing metrics and campaign success.
• Brand Building: Contribute to the visual narrative of a leading lifestyle brand.
• Industry Exposure: Work within a dynamic e-commerce and fashion environment, potentially attending industry events or workshops.

📝 Enhancement Note: The challenges are framed around operational execution within a marketing context, emphasizing the need for efficiency, adaptability, and a results-oriented mindset, all of which are key for growth in operations roles.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Prepare to walk through 2-3 key projects from your portfolio, explaining your design process, the strategic rationale behind your creative decisions, and how you handled feedback or performance data. Focus on projects relevant to paid media.
• Brand Interpretation: How would you approach designing paid creative for Alo Yoga, considering both the brand's aesthetic and the need for high performance on platforms like Instagram or TikTok?
• Problem-Solving: Describe a time you had to create multiple design variations for a campaign. What was your process, and how did you ensure efficiency?
• Motion Graphics Experience: If you have motion graphics experience, be ready to discuss your workflow and showcase relevant examples. If not, explain your interest and how you might develop these skills.

Company & Culture Questions:

• What interests you about Alo Yoga and its brand?
• How do you stay updated on design trends, particularly in digital advertising?
• Describe your ideal work environment and how you collaborate with marketing teams.
• How do you handle constructive criticism on your designs?

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini case studies. Start with the objective, explain your approach, showcase the creative, and discuss the outcome or impact.
• Visual Clarity: Ensure your presentation is clean, professional, and easy to follow. Use high-quality mockups.
• Conciseness: Be mindful of time. Focus on the most impactful aspects of each project.
• Relevance: Tailor your presentation to highlight skills and experience most relevant to paid media creative and Alo Yoga's brand.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also an understanding of the operational aspects of creative production for marketing, including efficiency, brand consistency, and performance contribution.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided greenhouse.io link.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in digital advertising creative and your proficiency with the required design software (Adobe Creative Suite, Figma). Select your strongest paid media campaign examples.
• Resume Optimization: Clearly articulate your responsibilities and achievements using action verbs, emphasizing your contributions to campaign performance and brand consistency. Quantify your successes where possible.
• Interview Practice: Rehearse presenting your portfolio, focusing on explaining your design process, strategic thinking, and how your work aligns with marketing objectives. Practice answering questions about brand adaptation and performance-driven design.
• Company Research: Thoroughly investigate Alo Yoga's brand, its current marketing campaigns, and its overall mission to demonstrate genuine interest and understanding of their operational and creative environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.