Graphic Designer (Meta / DTC Performance Creative) - 41089284459

📍 Job Overview

Job Title: Graphic Designer (Meta / DTC Performance Creative) Company: Activate Talent Location: Brazil Job Type: Full-time / Freelance / Remote Category: Marketing Operations / Creative Operations Date Posted: 2025-09-30 Experience Level: 2-5 Years Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing, conversion-focused ad creatives specifically for Meta platforms (Facebook, Instagram).
• Collaborate intrinsically with performance marketing teams to interpret data into actionable design optimizations.
• Maintain and evolve a strong brand visual identity while staying abreast of dynamic social media creative trends.
• Concept and execute a variety of visual assets, from static ads and carousels to Reels overlays and UGC-style content.
• Contribute to broader marketing efforts by designing additional assets for landing pages, email campaigns, and other digital channels.

📝 Enhancement Note: This role is positioned within the "Creative Operations" or "Marketing Operations" domain, focusing on the execution and optimization of creative assets within a performance marketing framework. The emphasis on Meta platforms and DTC clients indicates a need for a designer who understands direct response marketing principles and rapid iteration cycles.

📈 Primary Responsibilities

• Develop and produce a high volume of static ad creatives, carousels, Reels overlays, story assets, and UGC-style content tailored for Meta's advertising ecosystem.
• Actively participate in creative review sessions, providing design insights informed by performance data (ROAS, engagement rates, conversion metrics).
• Work cross-functionally with media buyers and performance marketers to rapidly iterate on creative concepts based on A/B testing results and campaign performance.
• Ensure all creative output aligns with and enhances the established brand visual identity and messaging guidelines.
• Concept and execute visual elements for landing pages, email marketing campaigns, and other digital marketing collateral to support overall growth objectives.
• Stay current with emerging creative trends, platform updates, and best practices for high-performing social media advertising.
• Design variations of existing creatives for split-testing purposes, focusing on subtle yet impactful changes to headlines, CTAs, and visual elements.

📝 Enhancement Note: The core of this role revolves around the intersection of creative design and performance marketing analytics. Responsibilities are structured to emphasize rapid creative iteration, data-driven decision-making, and close collaboration with performance marketing stakeholders to achieve measurable business outcomes.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred. Experience: 2-5 years of professional experience in digital design, with a demonstrated history of creating successful performance-driven creative assets for social media advertising.

Required Skills:

• Proven expertise in designing high-performing ad creatives for Meta platforms (Facebook, Instagram), evidenced by a strong portfolio.
• Demonstrated success in driving revenue, KPIs, or engagement metrics through creative design on Meta platforms.
• Deep understanding of current ad creative trends, effective hooks, and visual cues that resonate with audiences and drive conversions on Meta.
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
• Proficiency in design and prototyping tools such as Canva and/or Figma.
• Strong ability to translate performance data and media buyer feedback into actionable design improvements and optimized creatives.
• Excellent communication and collaboration skills, with the ability to articulate design rationale and present creative concepts effectively.

Preferred Skills:

• Experience in editing short-form video content, including Reels/TikToks, or creating authentic UGC-style video assets.
• Previous experience working with Direct-to-Consumer (DTC), e-commerce, or brands within the wellness, beauty, or lifestyle sectors.
• Experience designing for A/B testing variations, including headline modifications, CTA adjustments, and image alternatives.
• Familiarity with creating modular design systems or templates to accelerate asset production and ensure brand consistency.
• Experience in designing for landing pages and email marketing campaigns.

📝 Enhancement Note: The required skills highlight a blend of technical design proficiency and strategic marketing acumen. The emphasis on Meta-specific performance and data-driven iteration suggests a candidate who is not just a visual artist but also a performance-oriented problem-solver.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of Meta-specific ad creatives that demonstrate a strong understanding of performance-driven design principles.
• Case studies or examples showcasing how design decisions directly impacted key performance indicators (e.g., ROAS, CPA, CTR, engagement rates).
• Visuals that highlight adaptability across different ad formats (static, carousel, video overlay, stories) and creative styles (brand-forward, UGC-style, direct-response).
• Examples of creative variations designed for A/B testing and optimization.
• Demonstrations of maintaining brand consistency while executing diverse creative concepts.

Process Documentation:

• The ability to articulate the design process for performance creatives, from brief to final asset delivery and iteration.
• Examples of how feedback from performance marketers was incorporated into design workflows.
• Documentation or discussion around how creative performance data was analyzed to inform future design decisions.
• Evidence of efficient workflow management, particularly for high-volume creative production.

📝 Enhancement Note: For this role, the portfolio is paramount. It must not only showcase aesthetic quality but also provide tangible evidence of the candidate's ability to drive business results through design. The emphasis is on demonstrating a data-informed, iterative design process.

💵 Compensation & Benefits

Salary Range: As the role is based in Brazil and potentially involves freelance/contract work, salary expectations can vary significantly. For a Graphic Designer with 2-5 years of experience specializing in performance creative for Meta platforms, typical ranges in Brazil might fall between R$ 5,000 to R$ 10,000 per month for full-time employment, depending on experience, specific client, and negotiation. For freelance rates, hourly or project-based pricing would apply, often ranging from R$ 80 to R$ 250+ per hour, again dependent on expertise and project scope.

Benefits:

• For Full-time: Potential for health insurance, paid time off, and other standard employee benefits, though specifics depend on the hiring entity (Activate Talent or the DTC client).
• For Freelance/Contract: Flexible work hours, potential for consistent project flow with a growing DTC client, and the opportunity to build a strong portfolio in a high-demand niche.
• General: Remote work flexibility, allowing for a better work-life balance. Opportunity to work with a fast-growing DTC client in the wellness space.

Working Hours: The job description specifies "PST" for working hours, which would typically imply a standard 8-hour workday (e.g., 9 AM - 5 PM PST). Given the remote nature and potential for freelance engagement, there may be flexibility, but adherence to core collaboration hours with the US-based client team will likely be expected. This usually translates to approximately 40 hours per week for full-time roles.

📝 Enhancement Note: Salary estimates are based on general market rates for graphic designers with specialized digital advertising skills in Brazil, adjusted for the specific niche of performance creative and Meta platforms. The "PST" working hours suggest a need for overlap with US Pacific time for collaboration, which is a critical factor for candidates in different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client is in the "Wellness" space, operating within the Direct-to-Consumer (DTC) eCommerce sector. This industry is characterized by rapid growth, a focus on consumer engagement, and often relies heavily on digital marketing for customer acquisition and retention. Company Size: Activate Talent is an agency or talent solutions provider. The DTC client's size is not specified but is described as "fast-growing," suggesting a dynamic, potentially lean, and agile environment. Founded: Activate Talent's founding date is not provided, but their focus on talent solutions implies a business model centered on connecting companies with specialized professionals. The DTC client's founding date is also not specified, but their "fast-growing" nature suggests a relatively recent establishment or a period of significant expansion.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or creative team within the DTC client's organization.
• This team will include performance marketers, media buyers, and potentially other creative roles (e.g., copywriters, video editors).
• Collaboration will be key, with the designer reporting to a Marketing Manager or Creative Lead, and working closely with performance marketing specialists.

Methodology:

• Data-driven decision-making is central to the operational methodology, particularly for creative optimization.
• Agile workflows are likely employed to facilitate rapid iteration and response to market feedback and campaign performance.
• A strong emphasis on A/B testing and continuous improvement of creative assets to maximize Return on Ad Spend (ROAS).

Company Website: https://activatetalent.com/ (for Activate Talent)

📝 Enhancement Note: The corporate culture is expected to be fast-paced, results-oriented, and highly collaborative, driven by performance metrics. The focus on DTC wellness implies a brand that values authenticity, consumer connection, and leveraging digital channels effectively.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an intermediate level, suitable for a Graphic Designer with 2-5 years of experience. It's a specialized role focused on a specific area of digital marketing operations (performance creative). Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or Head of Performance Marketing within the DTC client's organization. They will work closely with media buyers and performance marketers. Operations Impact: The Graphic Designer's work has a direct and measurable impact on the DTC client's revenue and customer acquisition costs by creating visually compelling ads that drive conversions and optimize ROAS. Success in this role directly contributes to the efficiency and effectiveness of the client's paid social media advertising campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven creative for Meta and other digital ad platforms, becoming a go-to specialist.
• Skill Expansion: Develop advanced video editing skills for short-form social content (Reels, TikToks) or gain proficiency in more advanced analytics and A/B testing tools.
• Leadership Potential: Transition into a Senior Graphic Designer role, Creative Lead, or even a Creative Strategist position, overseeing creative direction and team collaboration.
• Cross-Functional Learning: Gain a deeper understanding of performance marketing, media buying strategies, and customer acquisition funnels.

📝 Enhancement Note: This role offers a clear path for growth within the specialized field of digital performance creative. The opportunity to work closely with performance marketers provides invaluable experience in understanding the business impact of creative work, which is crucial for career advancement in operations-focused creative roles.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility. The "work environment" is therefore the candidate's own home office setup. Office Location(s): The role is based in Brazil, but the working hours are specified as PST. This implies the candidate must be able to collaborate effectively with a team operating in the US Pacific Time Zone.

Workspace Context:

• Independence and self-management are crucial for success in this remote role.
• Access to reliable internet, a suitable workstation, and design software is essential.
• The role necessitates strong digital communication and collaboration tools to connect with remote team members.
• Opportunities for interaction will be primarily through virtual meetings, project management platforms, and direct messaging.

Work Schedule: The specified working hours are PST (Pacific Standard Time), likely implying a standard 8-hour workday. For a full-time role, this would be approximately 40 hours per week. Candidates will need to manage their schedules to ensure adequate overlap with PST business hours for effective collaboration with the client's US-based team.

📝 Enhancement Note: The remote nature necessitates strong self-discipline and communication skills. The PST working hours are a critical consideration for candidates in Brazil, requiring careful management of time zones to ensure seamless collaboration and responsiveness.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess fit with the required skills and experience.
2. Skills Assessment/Portfolio Review: A dedicated session to walk through your portfolio, focusing on Meta-specific performance creatives and understanding your design process. Be prepared to discuss specific examples of how your designs drove results.
3. Hiring Manager Interview: A conversation with the hiring manager (likely from Activate Talent or the DTC client) to discuss your experience, work style, and cultural fit.
4. Cross-Functional Interview (Optional): Potentially a meeting with a performance marketer or media buyer to assess collaboration capabilities and understanding of performance metrics.
5. Final Offer: Based on the cumulative assessment.

Portfolio Review Tips:

• Quantify Success: For each piece in your portfolio, be ready to explain the objective, your role, the design choices you made, and the measurable results achieved (e.g., "This carousel ad increased CTR by 15% and lowered CPA by 10%").
• Meta Focus: Prioritize examples specifically created for Meta platforms (Facebook, Instagram) that demonstrate an understanding of their ad formats and best practices.
• Process Explanation: Be prepared to articulate your design process, especially how you interpret briefs, incorporate feedback, and iterate based on performance data.
• Brand Adaptability: Showcase your ability to work within brand guidelines while still creating engaging, conversion-focused creative.
• Conciseness: Present your strongest, most relevant work upfront.

Challenge Preparation:

• Be ready for a potential design challenge, which might involve creating a concept for a new ad campaign or optimizing an existing ad based on provided data and objectives.
• Prepare to present your thought process, design rationale, and how you would measure success for any creative work you propose.
• Practice articulating your ideas clearly and concisely, as if presenting to a performance marketing team.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio for tangible proof of performance-driving creative execution. Be prepared to discuss metrics, data interpretation, and iterative design strategies in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential, with a strong emphasis on Photoshop and Illustrator for static asset creation and manipulation.
• Canva: Frequently used for rapid design, template creation, and potentially simpler ad formats.
• Figma: Increasingly popular for collaborative design, prototyping, and creating design systems.

Analytics & Reporting:

• While not directly responsible for analytics, a strong understanding of how to interpret data from Meta Ads Manager, Google Analytics, or other reporting dashboards is crucial.
• Familiarity with tools that present performance data visually or integrate with design workflows can be beneficial.

CRM & Automation:

• Not directly applicable to the core design function, but understanding how creative assets feed into the customer journey managed by CRM systems is helpful.

📝 Enhancement Note: Proficiency in Adobe Creative Suite (Photoshop, Illustrator) is non-negotiable. Experience with Canva and Figma demonstrates adaptability and efficiency in modern digital design workflows. A foundational understanding of how creative performance is tracked and reported is key.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value centered on achieving measurable results and optimizing for key performance indicators like ROAS and conversions.
• Data-Informed: Decisions, especially regarding creative iterations, are guided by performance data and analytics.
• Agile & Iterative: Embracing a fast-paced approach that allows for rapid testing, learning, and adaptation.
• Collaborative: Strong emphasis on cross-functional teamwork, particularly between creative and performance marketing functions.
• Growth Mindset: A commitment to continuous learning, staying updated on platform trends, and developing new skills.

Collaboration Style:

• Direct & Data-Oriented: Communication is often focused on metrics, performance feedback, and clear objectives.
• Cross-Functional Partnership: Designers are expected to actively partner with performance marketers and media buyers, contributing insights beyond just visual execution.
• Feedback Integration: Openness to receiving and acting upon constructive feedback, both from peers and performance data.
• Proactive Communication: Especially critical in a remote setting, involving regular updates and clear articulation of progress and challenges.

📝 Enhancement Note: The culture is likely to be highly dynamic, results-focused, and digitally native. Success hinges on the ability to integrate creative talent with performance marketing objectives and thrive in a fast-paced, iterative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Demands: The need to produce a high volume of creative assets quickly, often with tight turnarounds, to keep pace with campaign testing and optimization.
• Balancing Brand & Performance: Constantly navigating the tension between maintaining a strong brand identity and creating direct-response ads that drive immediate conversions.
• Data Interpretation Complexity: Translating complex performance data into actionable design insights can be challenging but is critical for success.
• Remote Collaboration: Maintaining strong communication and creative synergy with a remote team across different time zones.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Deepen expertise in specific Meta ad formats, audience targeting implications for creative, and advanced A/B testing strategies.
• Video Editing for Social: Develop or enhance skills in short-form video creation and editing for Reels, TikToks, and other dynamic social content.
• Growth Marketing Principles: Gain a more comprehensive understanding of the broader growth marketing funnel and how creative fits into the customer acquisition journey.
• Design System Development: Learn to build and manage modular design systems for increased efficiency and scalability.

📝 Enhancement Note: This role presents a significant opportunity to specialize and excel in a highly in-demand area of digital marketing. The challenges are directly tied to skill development and offer clear pathways for professional growth within performance creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your creative design directly improved the performance of a Meta ad campaign. What were the key metrics, and what was your process?"
• "How do you approach balancing brand identity with conversion-focused messaging in ad creatives?"
• "Walk me through your process for designing a carousel ad. What elements do you consider critical for engagement?"
• "How do you incorporate feedback from performance marketers into your design workflow?"

Company & Culture Questions:

• "What interests you about the wellness DTC space and working with performance-driven creative?"
• "How do you stay updated on the latest trends and algorithm changes on Meta platforms that impact creative?"
• "Describe your experience working remotely and collaborating with teams across different time zones."
• "How do you handle tight deadlines and a high volume of creative requests?"

Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, tell a story that includes the objective, your creative solution, and the quantifiable impact. Use clear visuals and concise explanations.
• Focus on Meta: Highlight your strongest Meta-specific examples first. Clearly label formats (e.g., Reel Overlay, Static Ad, Carousel).
• Showcase Iteration: If possible, show examples of how a creative evolved based on performance data or A/B testing.
• Demonstrate Tool Proficiency: Be ready to briefly discuss your experience with Adobe Suite, Canva, and Figma, and how you leverage them for efficiency.
• Prepare for a Live Exercise: Be ready for a short, practical design challenge or a discussion where you're asked to critique an existing ad and suggest improvements.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of Meta's ad ecosystem, the principles of performance marketing, and the ability to translate data into impactful creative. Your portfolio is your primary tool, so practice presenting it effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Resume Optimization: Tailor your resume to highlight experience with Meta platforms, performance-driven creative, DTC/e-commerce clients, and your proficiency with Adobe Creative Suite, Canva, and Figma. Quantify achievements wherever possible (e.g., "Increased ROAS by X%," "Designed Y creatives per week").
• Portfolio Curation: Select your strongest, most relevant examples of Meta ad creatives. Ensure your portfolio clearly demonstrates your ability to drive performance and includes case studies with quantifiable results. Prioritize work that showcases adaptability and understanding of current trends.
• Interview Preparation: Practice articulating your design process, your understanding of performance metrics, and how you collaborate with marketing teams. Prepare to discuss specific examples from your portfolio that align with the responsibilities outlined. Research Activate Talent and the DTC wellness industry to show genuine interest.
• Time Zone Awareness: Be prepared to discuss your availability and ability to work within PST core hours, given the role's specified working hours.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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