Graphic Designer - Marketing

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: Sunco.com

Location: Remote (Philippines, Thailand, Australia, Brazil, Singapore, Vietnam, Poland, Hungary, Czechia)

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: December 18, 2025

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Responsible for creating compelling digital assets across multiple marketing channels to enhance brand presence and drive customer engagement.

• Develop and maintain high-quality visual content for product detail pages (PDPs) on e-commerce platforms like Amazon and Shopify, focusing on conversion optimization.

• Evolve and safeguard the Sunco.com visual identity through thoughtful logo work, style guide development, and consistent design system implementation.

• Collaborate closely with marketing, e-commerce, and marketplace teams to ensure design aligns with performance marketing goals and user experience best practices.

📝 Enhancement Note: This role is categorized under Marketing Operations and Creative Operations due to its focus on creating and managing visual assets for marketing campaigns and e-commerce platforms, directly impacting go-to-market strategies and conversion rates. The emphasis on design systems and brand consistency also aligns with operational efficiency in creative production.

📈 Primary Responsibilities

• Design engaging landing page assets, campaign collateral, and other marketing materials with a strong emphasis on visual hierarchy and user experience (UX) best practices.

• Create and maintain high-quality PDP creative assets for Sunco.com's storefronts on Amazon and Shopify, including product imagery, infographics, comparison charts, and benefit-driven visuals.

• Collaborate with the Lead Designer, marketplace, and e-commerce teams to optimize PDP assets for clarity, scannability, and conversion rates.

• Adapt designs for various marketplaces and placements while consistently upholding the core Sunco.com brand identity.

• Produce social media content for platforms such as Instagram, Facebook, TikTok, LinkedIn, and others as required.

• Design digital assets for performance marketing campaigns, including paid social, display ads, banner ads, and retargeting initiatives.

• Assist in defining and evolving the Sunco.com visual identity across all channels and formats.

• Support the development of iconography, typography, and style guide modifications to ensure brand consistency and a cohesive visual narrative.

• Occasionally design and prepare mechanicals for print materials, including swag, event graphics, signage, and other promotional items.

• Work closely with the Lead Designer to prioritize design requests, manage project timelines, and maintain an efficient workflow.

• Collaborate with copywriters, marketers, and product teams to understand project objectives and translate them into effective visual solutions.

• Organize design files, maintain asset libraries, and adhere to naming and version control practices to support a growing team.

• Receive and implement feedback constructively, while advocating for design best practices and optimal user experience.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management of design assets, crucial for a marketing operations function. The emphasis on PDP optimization and performance marketing assets points towards a data-informed design approach, common in GTM operations.

🎓 Skills & Qualifications

Education:

Experience:

• Proven experience as a Graphic Designer, Brand Designer, or Marketing Designer.

• Experience designing for digital marketing channels (social, email, web, paid media) with an understanding of performance and UX considerations.

• Experience preparing print-ready files and working with vendors for print materials, signage, and promotional items.

Required Skills:

• Strong proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).

• Demonstrated expertise in logo design and visual identity development, including style guide creation and system thinking.

• Strong understanding of layout, typography, color theory, and visual hierarchy.

• Familiarity with basic UX and UI best practices for web and mobile.

• Excellent communication and collaboration skills, with the ability to interpret briefs, ask clarifying questions, and present work.

Preferred Skills:

• Familiarity with Figma (used for design boards and feedback).

• Adobe XD proficiency is a plus.

• Understanding of performance and UX considerations in digital marketing.

📝 Enhancement Note: The emphasis on Adobe Creative Cloud and Figma points to specific tool requirements within a creative operations context. The need for a strong portfolio showcasing brand identity and digital marketing assets indicates a focus on demonstrable skills and tangible output, essential for evaluating candidates in design-centric operational roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of design work.

• Highlight specific examples of brand identity development, including logo design and style guide implementation.

• Include case studies or examples of digital marketing assets designed for performance-driven campaigns (e.g., paid social, display ads).

• Demonstrate experience in creating e-commerce creative, with a preference for PDP assets for platforms like Amazon and Shopify.

Process Documentation:

• The ability to organize design files, maintain asset libraries, and follow naming/version control practices is expected, indicating an understanding of design operations and workflow management.

• Experience in developing and adhering to style guides demonstrates a commitment to design system consistency and operational efficiency.

📝 Enhancement Note: For a Graphic Designer role focused on marketing operations, a portfolio is critical. It serves as the primary tool to assess design capabilities, adherence to brand guidelines, and the ability to create assets that meet performance objectives. Demonstrating organized file management and style guide adherence implies an operational mindset.

💵 Compensation & Benefits

Salary Range:

• Starting at $10 USD per hour.

Benefits:

• As a contractor, specific benefits may not be provided. However, this role offers the opportunity for full-time engagement and fixed hours, suggesting potential for stable, consistent work.

Working Hours:

• Full-time role with fixed hours.

• Must substantially overlap with 9:00 am to 5:00 pm Pacific Time (Valencia, California), Monday through Friday.

📝 Enhancement Note: For international remote roles, salary is often benchmarked against local cost of living and market rates. While $10/hour is stated, for regions like Australia or Singapore, this might be below average market rates for experienced designers. It's crucial for candidates to research local market rates for similar roles and negotiate accordingly, considering the required time overlap with US Pacific Time.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Online Lighting Retailer)

Company Size: The description mentions being one of the largest online lighting retailers in the US, and the company logo URL suggests a potentially growing entity, but specific size is not provided.

Founded: Not explicitly stated, but the company has established operations and a distribution center.

Team Structure:

• The Graphic Designer will be part of the Design team and report to the Lead Designer.

• Close collaboration is expected with the marketing, e-commerce, and marketplace teams.

Methodology:

• Emphasis on creating "high performing" PDP creative assets, suggesting a data-driven approach to design where visual elements are tested and optimized for conversion.

• Adherence to brand guidelines and development of design systems points to a structured approach to creative production for efficiency and consistency.

• A "people-first" culture is highlighted, indicating a focus on employee well-being and a positive work environment.

Company Website: Sunco.com

📝 Enhancement Note: The company's focus on being a "leading online lighting retailer" and its expansion efforts (new distribution center) suggest a dynamic and growing business environment. The "people-first" culture and collaborative approach are key indicators for potential employees seeking a supportive and integrated team experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer within the marketing function. While not strictly an "operations" role in the traditional sense of process optimization or system management, its impact on marketing efficiency and output places it within the broader GTM operations ecosystem.

Reporting Structure: Reports to the Lead Designer. This indicates a clear reporting line and potential for mentorship from a senior design professional.

Operations Impact: The Graphic Designer directly impacts marketing effectiveness by creating visually appealing and conversion-focused assets for various channels, including e-commerce platforms, paid media, and social media. High-quality visuals are crucial for customer acquisition, engagement, and retention, thereby contributing significantly to revenue generation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce design, performance marketing creative, and brand system development.

• Leadership Potential: Progression to a Senior Graphic Designer or Art Director role, potentially leading design projects or mentoring junior designers, especially as the company grows.

• Cross-Functional Exposure: Gaining experience working closely with marketing, e-commerce, and product teams can broaden understanding of the entire GTM strategy.

📝 Enhancement Note: While this is a design role, its integration with marketing and e-commerce teams means that success hinges on understanding how design impacts business objectives (conversion, brand perception). Growth opportunities will likely involve taking on more complex projects, leading design initiatives, and potentially contributing to the strategic direction of visual communication.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Remote positions are available in the Philippines, Thailand, Australia, Brazil, Singapore, Vietnam, Poland, and Czechia.

Workspace Context:

• Requires a reliable internet connection and a private remote workstation, ensuring candidates have the necessary setup for effective remote work.

• The role demands substantial overlap with Pacific Time working hours, indicating a need for disciplined time management and communication within a distributed team.

Work Schedule:

• Full-time, fixed hours.

• The critical requirement is the overlap with 9:00 am - 5:00 pm Pacific Time (PT), Monday through Friday. This ensures real-time collaboration and responsiveness to the US-based core team.

📝 Enhancement Note: The requirement for time overlap with PT is a significant operational consideration for remote candidates. It implies a need for flexibility in personal schedules and a commitment to synchronous communication, which is vital for effective GTM operations in a global team.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume (in English) via the provided link.

• Initial Screening: Application review, followed by an email with initial questions.

• Portfolio Request: Candidates will be asked to submit their portfolio.

• Interviews: Likely to involve interviews with the Lead Designer and potentially other marketing/e-commerce stakeholders to assess design skills, creative thinking, collaboration, and cultural fit.

• Potential Design Challenge: A practical design exercise or case study may be part of the process to evaluate problem-solving skills and design execution under specific constraints.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that directly align with the responsibilities outlined: digital marketing assets, e-commerce creative (especially PDP examples for Amazon/Shopify), brand identity work, and any print collateral.

• Highlight Performance: For digital assets, if possible, mention the objective and any measurable results (e.g., increased click-through rates, conversion improvements). This demonstrates an understanding of design's impact on business goals.

• Showcase Process: Include brief explanations of your design process for key projects, detailing your approach to understanding briefs, problem-solving, and iterating based on feedback.

• Brand System Examples: Clearly present examples of your work with style guides, logo systems, or consistent visual application across different touchpoints.

• Figma/Adobe XD: If you have experience with these tools, ensure your portfolio reflects this, especially if you can show examples of collaborative design workflows or interactive prototypes.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and any constraints (e.g., file format, time limit).

• Focus on PDPs: Given the emphasis, be prepared to design or critique PDP assets. Consider how to best communicate product benefits visually and drive conversions.

• Brand Consistency: Ensure any design challenge solution aligns with Sunco.com's brand identity (which you should research beforehand).

• Efficiency & Clarity: Demonstrate an ability to create effective designs efficiently and clearly articulate your rationale.

📝 Enhancement Note: The application process explicitly mentions a portfolio request after initial screening, emphasizing its importance. Candidates should prepare a digital portfolio (e.g., website, PDF) that is easily accessible and clearly organized, highlighting relevant work for a GTM-focused design role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Illustrator, Photoshop, and InDesign for graphic design tasks.

• Figma: Familiarity is required for design boards and feedback; this is a key collaborative tool.

• Adobe XD: Proficiency is considered a plus for UI/UX design aspects.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but understanding how design assets integrate with marketing automation platforms or CRM systems for campaign deployment could be an advantage.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and Figma highlights the core technology stack. Proficiency here is non-negotiable. Understanding how these design tools integrate with e-commerce platforms (Shopify, Amazon) and performance marketing channels is key to success in this role.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working closely with marketing, e-commerce, and marketplace teams, as well as the Lead Designer.

• People-First: The company explicitly states a commitment to a "people-first culture" where team members thrive.

• Excellence & Efficiency: Implied through the need for "high performing" creative and the expansion of operations (new distribution center).

• Data-Driven Approach: Evident in the focus on optimizing PDP assets for conversion, suggesting design decisions are informed by performance metrics.

• Brand Stewardship: A value placed on evolving and protecting the visual identity through consistent design systems and style guides.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with various departments to achieve marketing and e-commerce goals.

• Feedback Loop: Openness to receiving and applying feedback constructively is crucial, alongside advocating for design best practices.

• Workflow Management: Working closely with the Lead Designer to prioritize requests and manage timelines indicates a structured, collaborative workflow.

📝 Enhancement Note: The "people-first" culture and collaborative style are vital for a remote role. Candidates should be prepared to demonstrate how they integrate into a remote team, communicate effectively, and contribute to a positive, productive work environment despite geographical distances.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong communication across different time zones and with various teams in a fully remote setting.

• Performance-Driven Design: Continuously creating visually appealing assets that also meet specific performance metrics (conversion, engagement) for digital channels and e-commerce platforms.

• Brand Consistency: Maintaining brand integrity across diverse platforms and formats, from digital ads to print materials, while adapting to specific marketplace requirements.

• Time Zone Overlap: Adhering to the strict requirement of working hours overlapping with Pacific Time, which may require personal schedule adjustments.

Learning & Development Opportunities:

• E-commerce Design Expertise: Deepen skills in designing for high-volume e-commerce platforms like Amazon and Shopify, focusing on conversion optimization.

• Brand System Development: Contribute to and learn from the evolution of Sunco.com's visual identity and design systems.

• Performance Marketing Creative: Gain experience in creating assets optimized for paid social, display, and other performance-driven channels.

• Cross-Functional Acumen: Develop a broader understanding of marketing, e-commerce, and marketplace operations through close collaboration.

📝 Enhancement Note: The primary challenge for this role will be balancing creative excellence with operational efficiency and performance targets within a remote, globally distributed team. Growth will likely stem from mastering these aspects and taking on more strategic design responsibilities.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your process for creating a set of product detail page (PDP) assets for an e-commerce platform like Amazon. How do you ensure they are optimized for conversion?" (Focus on your workflow, research, and how you incorporate performance data.)

• Brand Identity: "How do you approach evolving or maintaining a visual identity system for a brand across various digital and print touchpoints?" (Highlight your experience with style guides, logo usage, and design systems.)

• Collaboration: "Describe a time you had to collaborate with marketing or product teams who had different visions for a design. How did you navigate that and arrive at a solution?" (Emphasize communication, compromise, and advocating for design best practices.)

Company & Culture Questions:

• Sunco's Brand: "Based on what you've seen of Sunco.com, what are your initial thoughts on their visual identity, and where do you see opportunities for enhancement?" (Show you've researched their website and understand their current aesthetic.)

• Remote Work: "How do you ensure effective communication and productivity when working remotely, especially with a requirement to overlap with specific time zones?" (Discuss your tools, strategies, and commitment to synchronous work.)

• Design Impact: "How do you measure the success of your design work, particularly for marketing campaigns or e-commerce listings?" (Connect your design contributions to business outcomes like engagement, conversion, or brand recognition.)

Portfolio Presentation Strategy:

• Narrative Focus: For each project, tell a story: the challenge, your role, your process, the solution, and the outcome (if measurable).

• Highlight Key Projects: Prioritize showcasing PDP creative, digital marketing assets, and brand identity work.

• Demonstrate Tool Proficiency: Briefly explain how you used specific tools (Adobe CC, Figma) to achieve your design goals.

• Conciseness: Be prepared to present your portfolio within a set timeframe, focusing on the most impactful pieces.

• Prepare for Q&A: Anticipate questions about your design choices, challenges faced, and how you handle feedback.

📝 Enhancement Note: Candidates should prepare to discuss their portfolio with a focus on how their design work drives business objectives, not just aesthetic appeal. Understanding Sunco.com's current visual presence and marketing efforts will be crucial for demonstrating genuine interest and strategic thinking.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume (in English) through the provided application link.

• Portfolio Preparation: Curate your digital portfolio to prominently feature relevant work: e-commerce creative (especially PDP examples for Amazon/Shopify), digital marketing assets for performance campaigns, and brand identity design. Ensure it's easily accessible and well-organized.

• Resume Optimization: Tailor your resume to highlight skills and experiences mentioned in the job description, such as proficiency in Adobe Creative Cloud and Figma, experience with digital marketing channels, and e-commerce design. Use keywords like "Graphic Design," "Brand Identity," "Digital Marketing," and "E-commerce Creative."

• Company Research: Thoroughly review Sunco.com's website, social media presence, and any available product listings to understand their current brand aesthetic, target audience, and marketing approach.

• Interview Practice: Prepare to discuss your design process, how your work contributes to business goals, and your experience working in remote and cross-functional environments. Practice presenting your portfolio concisely and effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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