Graphic Designer – LEGO DESiGN

📍 Job Overview

Job Title: Graphic Designer – LEGO DESiGN Company: The LEGO Group Location: Billund Innovation House, Billund, Denmark Job Type: Full-Time Category: Creative & Media / Art & Design Date Posted: January 20, 2026 Experience Level: Mid-Level (2-5 years inferred) Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Responsible for the full lifecycle of graphic designs, from initial ideation and concept development through to technical maturation and final product realization.
• Interprets creative briefs, leveraging consumer insights and market trends to inform and develop compelling graphics for LEGO products.
• Upholds and evolves the core LEGO graphic design identity across a diverse range of product lines and franchises.
• Drives continuous improvement in collaboration, workflow efficiency, and communication with key internal and external partners to ensure seamless project execution.
• Designs and develops innovative visual experiences that enhance the LEGO universe, contributing to the future aesthetic of LEGO product graphics.

📝 Enhancement Note: The role is described as a "Graphic Designer – LEGO DESiGN" within "LEGO Design," indicating a focus on product-adjacent visual assets rather than marketing collateral. The emphasis on "product lines," "franchises," and "manufacturing products" suggests a role deeply embedded in the product development lifecycle, requiring a strong understanding of physical product constraints and production methods. The inferred mid-level experience aligns with the expectation of independent task management and contribution to design maturation.

📈 Primary Responsibilities

• Execute graphic design concepts from initial sketching and ideation phases to final technical specifications for manufacturing.
• Translate creative briefs, consumer insights, and trend analysis into visually engaging and brand-aligned graphics for LEGO products.
• Ensure consistency and adherence to the established LEGO graphic design DNA across all product categories and franchises.
• Proactively identify and implement improvements in cross-functional collaboration, workflow processes, and communication protocols with stakeholders.
• Conceptualize, design, and develop innovative graphic elements for a wide array of LEGO products, including decorations, stickers, and textiles.
• Contribute to the strategic evolution of LEGO product graphic design styles for key franchises, shaping future visual aesthetics.
• Collaborate closely with other designers, creative leaders, project managers, print technicians, and external partners throughout the product development lifecycle.
• Understand and apply LEGO product design guidelines to ensure manufacturability and brand integrity.
• Drive the graphic development process, including design, testing, and approval stages, ensuring timely and high-quality output.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and process management. The emphasis on "technical maturation," "manufacturing products," and "print technical understanding" indicates that this role requires more than just aesthetic design; it involves a practical understanding of production constraints and the ability to translate creative ideas into manufacturable assets. The mention of "cross-functional setting" and "variety of collaborators" underscores the importance of strong communication and teamwork skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Industrial Design, or a related creative field, or equivalent practical experience.

Experience:

• 2-5 years of professional experience in graphic design, with a strong portfolio showcasing product-focused design work.
• Demonstrated experience in managing design projects from concept to completion, including technical development and production readiness.

Required Skills:

• Advanced proficiency in vector graphics software, with a strong preference for Adobe Illustrator.
• Proven ability in self-management, including effective planning, task prioritization, time management, and result delivery.
• Strong visual communication skills, with the ability to articulate ideas through mood boards, sketches, and presentations.
• Adaptability to diverse design styles and the ability to maintain brand consistency across different product lines.
• Excellent command of English, both written and spoken, for effective communication in a global team environment.
• A collaborative mindset and a proven ability to work effectively within a cross-functional team.
• Curiosity and a proactive approach to understanding consumer trends and insights.

Preferred Skills:

• Practical experience or understanding of print technical processes such as flexoprint, pad print, spray paint, or offset printing.
• Familiarity with the Adobe Creative Suite (beyond Illustrator) and Microsoft Office Suite.
• Experience in designing for various target and age groups, demonstrating an understanding of audience-specific design needs.
• A genuine passion for crafting high-quality designs that resonate with consumers.

📝 Enhancement Note: The requirement for "print technical understanding" is a significant differentiator for this role, suggesting that candidates with knowledge of manufacturing processes will be highly valued. The emphasis on self-management and adapting to different design styles points to a need for independent, flexible, and resourceful individuals who can thrive in a dynamic creative environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that demonstrate a strong understanding of graphic design principles applied to physical products.
• Case studies showcasing the end-to-end design process, from initial brief interpretation and concept generation to final execution and, where possible, product integration.
• Visual examples of how insights and trends were incorporated into design solutions, highlighting analytical thinking.
• Demonstrations of adaptability in design style, showcasing the ability to work within different brand guidelines and target audience needs.
• Clear evidence of proficiency in vector graphics software, particularly Adobe Illustrator, through sample work.

Process Documentation:

• Examples of how design briefs were interpreted and translated into actionable design concepts.
• Documentation or visual representation of the ideation and sketching process, illustrating the journey from concept to refined design.
• Evidence of collaboration with cross-functional teams or external partners, detailing the workflow and communication strategies employed.
• Any examples of how technical or print considerations influenced the design process and final output.

📝 Enhancement Note: The applicant is explicitly asked to share "examples of previous similar work" and can upload a portfolio or link to one. This underscores that the portfolio is not just a collection of pretty pictures but a critical tool for demonstrating process, problem-solving, and technical capability relevant to product design and manufacturing. The focus on "similar work" implies a preference for candidates who have experience with product graphics or related visual assets for physical goods.

💵 Compensation & Benefits

Salary Range:

• While a specific salary range is not provided, based on industry benchmarks for experienced Graphic Designers in Denmark (Billund, a region with a strong presence of major companies), a competitive annual salary would likely range from 350,000 DKK to 550,000 DKK. This estimate considers the mid-level experience requirement, the specialized nature of product graphic design within a globally recognized brand like LEGO, and the cost of living in Denmark.

Benefits:

• Family Care Leave: Enhanced paid leave options to support significant life events.
• Insurances: Comprehensive life and disability insurance coverage for peace of mind.
• Wellbeing: Resources and benefits aimed at nurturing physical and mental health, fostering community, and inspiring creativity.
• Colleague Discount: A generous discount on LEGO products, available from day one of employment.
• Bonus: Eligibility for a bonus scheme based on collective and individual performance and goal achievement.
• Hybrid Work Policy: An average of 3 days per week in the office, offering flexibility while maintaining in-person collaboration.

Working Hours:

• Standard full-time working hours are assumed to be approximately 40 hours per week, with a hybrid work arrangement allowing for flexibility.

📝 Enhancement Note: The salary estimate is based on general Danish market data for creative professionals and the specific location. The "Colleague Discount" is a unique and highly desirable benefit for employees of The LEGO Group. The hybrid work policy is explicitly mentioned with a commitment of 3 days in the office, which is a key detail for candidates assessing work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toy Manufacturing, Entertainment, Consumer Goods. The LEGO Group operates within an industry focused on play, creativity, and child development, with a significant global footprint in consumer product manufacturing and brand engagement. Company Size: Large Enterprise (over 10,000 employees globally). This scale offers opportunities for global collaboration, access to extensive resources, and potential for career advancement across various departments and regions. Founded: 1932. With a long history, The LEGO Group has a deeply ingrained culture and a strong brand legacy, emphasizing innovation, quality, and a commitment to children's development.

Team Structure:

• LEGO Design Organization: A large, diverse collective of approximately 600 creative professionals.
• Graphic Design Department: A specialized unit within LEGO Design, focusing specifically on product graphics, decorations, stickers, and textiles.
• Reporting Structure: Likely involves a Graphic Design Manager or Creative Lead, with collaboration across various design disciplines and product development teams.
• Cross-functional Collaboration: High degree of interaction with other designers (e.g., product designers, digital designers), creative leaders, project managers, print technicians, marketing, and external partners.

Methodology:

• Design-Centric Approach: Emphasizes creativity, innovation, and adherence to brand guidelines.
• Insight-Driven Design: Utilizes consumer trends and insights to inform design decisions.
• Collaborative Workflow: Relies on cross-functional teamwork to move projects from concept to production.
• Process Improvement: Continuously works to enhance collaboration, workflow, and dialogue with partners.
• Quality Focus: Maintains a high standard for design execution and manufacturability.

Company Website: https://www.lego.com/

📝 Enhancement Note: The scale of The LEGO Group and its dedicated Design organization suggests a structured yet highly creative environment. The company's long history and focus on children's development are core to its culture, meaning that designs are not just aesthetically pleasing but also align with values of education, safety, and imaginative play. The hybrid work policy is a key aspect of the current work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, likely requiring 2-5 years of relevant experience. It involves independent execution of design tasks, contributing to strategic design evolution, and collaborating effectively within a complex product development ecosystem. Reporting Structure: The Graphic Designer will report to a manager within the LEGO Design department, likely a Creative Lead or Head of Graphic Design for product. They will work closely with product development teams, other designers, and project managers. Operations Impact: While not a traditional "Operations" role in the sense of supply chain or process optimization, this Graphic Designer role has a significant impact on the "Go-To-Market" (GTM) strategy by defining the visual appeal and brand representation of physical products. The graphics directly influence consumer purchasing decisions and brand perception, contributing to sales revenue and market success.

Growth Opportunities:

• Specialization: Deepen expertise in specific product categories (e.g., LEGO Technic, LEGO Friends) or advanced graphic techniques.
• Leadership: Progress into a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to design strategy.
• Cross-Disciplinary Exposure: Opportunities to learn about or contribute to adjacent design fields within LEGO Design, such as product design or digital interface design.
• Project Management: Develop skills in managing design timelines and stakeholder expectations, potentially leading to project management roles within creative teams.
• Global Mobility: Potential to explore opportunities at other LEGO Design hubs worldwide.

📝 Enhancement Note: The role, while creative, is deeply integrated into the product development lifecycle, making its impact on revenue and GTM significant. The growth path emphasizes deepening creative skills and potentially moving into leadership or broader design roles within the extensive LEGO organization.

🌐 Work Environment

Office Type: The Billund Innovation House is likely a modern, collaborative workspace designed to foster creativity and cross-functional interaction. It's part of The LEGO Group's central hub. Office Location(s): Primarily based in Billund, Denmark, with the specific location being "Billund Innovation House." The company also has global offices, but this role is designated for the Billund site.

Workspace Context:

• Collaborative Spaces: Designed to encourage spontaneous interaction, brainstorming, and team-based problem-solving.
• Creative Tools & Technology: Access to state-of-the-art design software, hardware, and potentially rapid prototyping tools relevant to graphic and product design.
• Team Interaction: Opportunities for daily interaction with a diverse group of talented designers, creative leaders, and project managers, fostering a dynamic and inspiring work atmosphere.
• Hybrid Model: The hybrid work policy (average 3 days in office) balances focused individual work time with collaborative in-office engagement.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected, with a hybrid arrangement allowing for flexibility in how and where certain tasks are performed, provided business needs and collaboration requirements are met.

📝 Enhancement Note: The "Billund Innovation House" name suggests a forward-thinking environment focused on ideation and development. The hybrid model indicates a structured approach to balancing remote flexibility with the benefits of in-person collaboration, which is crucial for creative teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, motivational letter, and portfolio for creative fit, technical skills (especially Adobe Illustrator, vector graphics), and understanding of product design.
• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing specific projects, their design process, how they incorporated insights and trends, and their experience with technical/print considerations. Expect questions about their approach to self-management and collaboration.
• Creative Challenge/Case Study: A practical exercise may be given to assess design thinking, problem-solving skills, and ability to work within LEGO's brand and product parameters. This could involve interpreting a brief or developing a concept.
• Team/Manager Interviews: Discussions focused on cultural fit, teamwork, communication style, and understanding of the LEGO brand and its values. Questions about motivation for joining The LEGO Group and the specific role will be prominent.
• Final Interview: May involve senior leadership or hiring manager for final assessment and offer discussion.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience with product graphics, vector illustration, and design for physical products. Highlight work demonstrating your ability to interpret briefs and incorporate trends.
• Showcase Process: For each project, clearly outline the brief, your role, the design process (ideation, sketching, digital refinement), how you tackled challenges, and the final outcome. Visuals of sketches and mood boards are highly valuable.
• Highlight Technical Skills: Explicitly mention and demonstrate proficiency with Adobe Illustrator and any experience with print technologies.
• Demonstrate Adaptability: Include examples showing your ability to work in different styles or for various age groups.
• Quantify Impact: If possible, show the impact of your designs (e.g., product success, positive feedback), although this can be challenging for pure graphic design roles.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (PDF or a professional online platform). Clearly state your upload size constraints.

Challenge Preparation:

• Understand LEGO's Brand: Thoroughly research The LEGO Group's history, values, target audiences, and current product lines. Familiarize yourself with their design philosophy and brand DNA.
• Practice Design Briefs: Work through hypothetical design briefs related to toy products, focusing on translating creative prompts into visual concepts.
• Sketching & Ideation: Be prepared to sketch ideas quickly and effectively. Practice visualizing concepts for different product types.
• Communication: Prepare to articulate your design rationale clearly and concisely, explaining your choices and how they align with the brief and brand.

📝 Enhancement Note: The emphasis on a portfolio and "examples of previous similar work" is paramount. Candidates should be prepared to deep-dive into their creative process and demonstrate practical application of design skills relevant to physical products, not just abstract concepts. The interview process will likely be a multi-stage evaluation of creative talent, technical proficiency, and cultural fit.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and detailed illustration. Proficiency is a core requirement.
• Adobe Creative Suite: Broader familiarity with tools like Photoshop and InDesign is expected and beneficial for various aspects of graphic design.
• Microsoft Office Suite: Standard for general business communication, documentation, and presentations.

Analytics & Reporting:

• While not directly an analytics role, understanding how graphics perform or are integrated into product success metrics may be beneficial. No specific tools are mentioned, but general data literacy is always an asset.

CRM & Automation:

• Not directly relevant to this creative role, but familiarity with project management or asset management systems used within large organizations could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Illustrator and the broader Adobe Creative Suite, alongside Microsoft Office, forms the core technical requirement. The absence of specific CRM or automation tools suggests this role is focused purely on the creative output of graphic design for products.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core tenet of The LEGO Group, encouraging new ideas and imaginative solutions in design.
• Quality & Craftsmanship: A commitment to high standards in design execution and manufacturability, reflecting the quality of LEGO products.
• Collaboration & Teamwork: Success is achieved together; a strong emphasis on working harmoniously across diverse teams and disciplines.
• Passion for Play: A deep-seated belief in the power of play and its importance for child development, which permeates all creative output.
• Customer Centricity (Child Focus): Designs are ultimately for children, with an understanding of their needs, imagination, and developmental stages guiding creative decisions.

Collaboration Style:

• Cross-functional Integration: Designers work closely with product developers, engineers, project managers, and other creative professionals, requiring open communication and mutual respect.
• Feedback Loop: An environment where constructive feedback is regularly exchanged to refine designs and processes.
• Shared Goals: A collective focus on bringing successful, inspiring LEGO products to market.
• Inclusive Environment: The LEGO Group actively promotes diversity and inclusion, valuing contributions from all backgrounds.

📝 Enhancement Note: The culture is deeply rooted in the company's mission and the product itself. A candidate who is genuinely passionate about play, creativity, and children's development will likely find strong resonance and success within this team. The emphasis on collaboration means being a good team player is as important as individual creative talent.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand DNA with Innovation: Constantly creating fresh, exciting graphics while adhering to the established and iconic LEGO brand identity.
• Technical Constraints: Designing for various manufacturing processes (print, stickers, etc.) that have inherent limitations, requiring creative problem-solving to meet both aesthetic and technical requirements.
• Diverse Target Audiences: Catering to a wide range of age groups, interests, and play themes, each with unique visual preferences.
• Global Collaboration: Working effectively with international teams across different time zones and cultural contexts.
• Fast-Paced Product Development Cycles: Managing multiple projects simultaneously within tight deadlines characteristic of the toy industry.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new software features, explore emerging design trends, and develop specialized skills in areas like illustration or pattern design.
• Product Development Insights: Gaining a deeper understanding of product design, engineering, and manufacturing processes from colleagues.
• Trend Forecasting: Engaging with market research and consumer insights to stay ahead of creative trends relevant to the toy industry.
• Mentorship: Learning from experienced designers and creative leaders within the LEGO Design organization.
• Exposure to Different Franchises: Working on a variety of beloved LEGO themes, expanding creative versatility.

📝 Enhancement Note: The challenges highlight the dynamic and often complex nature of product design within a large, established brand. The growth opportunities are focused on deepening creative expertise and expanding understanding of the broader product lifecycle.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to interpret a complex creative brief. How did you approach it, and what was the outcome?" (Focus on your process, problem-solving, and how you translated abstract ideas into tangible designs.)
• "How do you ensure your designs align with a specific brand's identity, especially one as iconic as LEGO, while still introducing innovation?" (Prepare examples showcasing your ability to balance brand consistency with creative evolution.)
• "Walk us through a project where you had to consider manufacturing or technical constraints. How did these constraints influence your design decisions?" (Highlight your understanding of print or physical product limitations and your adaptive design approach.)
• "How do you approach incorporating consumer trends and insights into your design work?" (Be ready to discuss your research methods and how you translate insights into visual concepts.)

Company & Culture Questions:

• "Why The LEGO Group? What is it about our brand and products that appeals to you?" (Show genuine enthusiasm for play, creativity, and children's development.)
• "How do you contribute to a collaborative team environment? Describe a situation where you had to work closely with non-designers." (Emphasize your teamwork, communication skills, and ability to bridge gaps between creative and technical roles.)
• "What does 'play' mean to you, and how does that influence your design philosophy?" (Connect your personal views on play to your professional design approach.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the challenge, your role, your process, the solution, and the result.
• Visual Clarity: Ensure your visuals are high-resolution and clearly communicate your design intent. Use annotation if necessary to explain specific elements or processes.
• Focus on Process: Be ready to discuss your "why" behind design choices, not just showcase the final artwork. Highlight sketches, mood boards, and iterative steps.
• Technical Proficiency: Be prepared to discuss your software usage, especially Illustrator, and any print/manufacturing considerations you factored in.
• Conciseness: Respect the interviewer's time. Practice your presentation to fit within the allocated slot, focusing on the most impactful projects.

📝 Enhancement Note: Candidates should prepare to defend their design choices rigorously, linking them back to the brief, brand, and target audience. The interview will assess not only creative talent but also problem-solving skills, adaptability, and a genuine alignment with The LEGO Group's mission.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the LEGO Careers portal.
• Portfolio Customization: Carefully curate your portfolio to highlight projects most relevant to product graphics, vector illustration, and design for physical products. Ensure it meets the specified upload size limits or provide a clear, accessible link.
• Resume Optimization: Tailor your resume to emphasize experience with Adobe Illustrator, vector graphics, and any print technical understanding. Quantify achievements where possible and clearly state your years of experience in graphic design.
• Motivational Letter: Craft a compelling letter that expresses your passion for The LEGO Group, your understanding of their brand, and how your specific skills and experience align with the role's requirements and responsibilities.
• Company Research: Thoroughly research The LEGO Group’s mission, values, current product lines, and design philosophy. Understand the role of graphic design within their product development process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a creative role within a large corporation. All details should be verified directly with The LEGO Group's hiring team. The emphasis on portfolio content and specific software proficiency is critical for this application.