Graphic Designer II - Freepik, Pencil,

📍 Job Overview

Job Title: Graphic Designer II - Freepik, Pencil,

Company: Syncreon Consulting

Location: Morristown, New Jersey, United States

Job Type: Contract

Category: Creative Operations / Marketing Operations

Date Posted: April 06, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role focuses on the creation of high-impact visual assets for a variety of business and marketing needs, requiring a strong understanding of brand consistency and audience engagement.

• It involves leveraging advanced design software and emerging AI-powered tools to translate strategic objectives into compelling visual communications.

• The position demands collaboration with cross-functional teams, including business and marketing departments, to ensure design outputs align with overarching business goals.

• This role is crucial for enhancing digital channels, marketing campaigns, and executive-level presentations through sophisticated graphic design solutions.

• The candidate will contribute to data visualization and storytelling through multimedia content, requiring a blend of creative talent and strategic thinking.

📝 Enhancement Note: While the job title is "Graphic Designer II," the responsibilities and required experience suggest a role that bridges creative execution with strategic marketing operations. The emphasis on AI design platforms and translating strategic goals into design indicates a need for someone who understands how design impacts business outcomes, making it relevant to operations professionals focused on GTM execution and marketing efficiency.

📈 Primary Responsibilities

• Develop and execute visually compelling graphic design assets for digital marketing campaigns, social media content, website elements, and internal communications.

• Collaborate closely with marketing, sales, and product teams to conceptualize and create design solutions that effectively communicate brand messaging and campaign objectives.

• Translate complex data and strategic information into engaging infographics and visual presentations for executive stakeholders.

• Ensure all creative deliverables adhere to brand guidelines, maintaining visual consistency and brand integrity across all platforms.

• Leverage proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign) to produce high-quality graphics, illustrations, and layouts.

• Explore and integrate AI-powered design tools (e.g., Freepik, Pencil) to enhance creative workflows, accelerate asset production, and explore innovative design approaches.

• Stay abreast of the latest design trends, user interface (UI) best practices, and emerging technologies to continuously improve creative output and efficiency.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities are directly aligned with supporting Go-To-Market (GTM) strategies by creating visual assets that drive engagement and communicate value. The mention of "executive presentations" and "data visualization" points to a need for operations-minded individuals who can distill complex information into clear, impactful visuals, a key skill in operations roles.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of professional experience in graphic design, with a strong preference for experience within a business, marketing, or agency environment.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in core design principles, layout, typography, and color theory.

• Software Mastery: Advanced proficiency in Figma, Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Brand Management: Strong understanding of branding principles, brand guidelines, and how to maintain visual consistency across diverse channels.

• Visual Storytelling: Ability to craft compelling narratives through visual design, effectively communicating messages and evoking desired emotions.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design concepts, present ideas persuasively, and gather feedback from stakeholders.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with tools like Adobe After Effects or Premiere Pro for creating dynamic visual content.

• AI Design Integration: Familiarity and practical experience with AI design platforms such as Freepik, Pencil, or similar tools for enhanced creative output.

• Corporate Presentation Design: Expertise in creating sophisticated and impactful presentations for executive audiences, utilizing tools like PowerPoint or Google Slides effectively.

• Digital Marketing Acumen: Understanding of digital marketing channels, best practices, and how design contributes to campaign performance and analytics.

📝 Enhancement Note: The blend of core design skills with AI tool proficiency and marketing understanding positions this role as one that requires an operations mindset – focusing on efficiency, scalability, and measurable impact through creative assets. The emphasis on presenting to stakeholders and understanding marketing principles is critical for operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, demonstrating proficiency in graphic design, branding, and visual communication.

• Specific examples of digital assets created for marketing campaigns, social media, and web platforms.

• Case studies or visual examples of how design solutions have supported business objectives, such as increased engagement, brand awareness, or conversion rates.

• Demonstrations of proficiency with Figma and Adobe Creative Suite, highlighting complex projects or unique problem-solving approaches.

Process Documentation:

• Showcase examples of workflow processes for design projects, illustrating how you manage tasks from brief to final delivery, including feedback loops and revisions.

• Include documentation or visual representations of how you have applied design best practices to optimize creative output or streamline production processes.

• Examples of how you have collaborated with cross-functional teams to gather requirements, refine concepts, and ensure alignment throughout the design lifecycle.

📝 Enhancement Note: For operations roles, a portfolio should not just show aesthetics but also the process behind creating those assets and their impact. This section emphasizes the need to demonstrate how design contributes to business goals, which is a core tenet of revenue and marketing operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Contractual Compensation: Competitive hourly or project-based rate commensurate with experience and skills.

• Professional Development: Opportunities to work with cutting-edge design tools and explore new technologies, including AI-driven design platforms.

• Exposure to Diverse Industries: Opportunity to contribute to staffing and recruitment solutions across various industries, broadening professional experience.

• Flexible Work Environment: While primarily on-site, potential for discussions regarding project-specific flexibility.

• Networking Opportunities: Collaboration with a professional team and exposure to clients within the recruitment and staffing sector.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week. The contract duration and specific daily schedule will be defined at the time of engagement.

📝 Enhancement Note: The salary range is an estimate based on common market rates for a Graphic Designer II in the specified location and experience level. Given it's a contract role, the compensation structure might vary (hourly vs. project-based). Benefits for contract roles are typically less comprehensive than full-time, hence the focus on professional development and exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruitment Services. Syncreon Consulting specializes in providing innovative and customized recruitment and staffing solutions across diverse industries. They pride themselves on understanding hiring strategies, talent availability, and compensation benchmarking to act as a trusted hiring partner.

Company Size: The provided information doesn't specify exact company size, but the description suggests a professional services firm with a focused approach to client needs, likely ranging from a small to medium-sized enterprise (SME). This size often means more direct impact and visibility for individual contributions.

Founded: Not specified. The company emphasizes its passion for research and commitment to delivering value, indicating a focus on results and client satisfaction.

Team Structure:

• This role likely resides within a marketing or creative services function, potentially supporting a broader business development or client services team.

• Collaboration is expected with internal business and marketing teams, suggesting a matrixed or project-based team structure where designers work on specific initiatives.

Methodology:

• Data-Driven Insights: The company emphasizes understanding hiring strategies and compensation benchmarking, suggesting a data-informed approach to their services.

• Client-Centric Solutions: Focus on innovative and customized solutions tailored to client needs.

• Continuous Improvement: Passionate commitment to research and staying knowledgeable of industry trends and technologies.

Company Website: Syncreon Consulting (implied by domain, likely syncreon.com, though not explicitly stated and requires verification).

📝 Enhancement Note: The company's focus on research, customized solutions, and understanding market dynamics aligns with an operations-driven culture. This role will likely benefit from a candidate who can apply similar analytical rigor to creative asset development and its impact on GTM efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor ("Graphic Designer II"). It requires significant independent work and the ability to manage projects, indicating a step beyond entry-level roles. The emphasis on translating strategic goals and utilizing advanced tools suggests a role with operational impact beyond basic design execution.

Reporting Structure: The role likely reports to a Creative Director, Marketing Manager, or a Head of Operations/Marketing who oversees GTM collateral development. Direct collaboration with business and marketing teams is a key aspect, implying cross-functional reporting or project-based team leadership.

Operations Impact: The graphic designer's work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and executive communications. By creating high-impact visuals and optimizing designs for engagement and clarity, this role contributes to lead generation, brand perception, and successful stakeholder communication – all critical operational outcomes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI design tools, motion graphics, or interactive media, becoming a specialized resource.

• Cross-Functional Leadership: Transition into roles that require managing creative projects with a stronger emphasis on operations, such as Marketing Operations Specialist or Creative Project Manager.

• Strategic Design Contribution: Evolve to a position where design strategy is more heavily integrated with business objectives, potentially leading to roles focused on brand strategy or GTM campaign design leadership.

• Industry Expertise: Develop a niche in designing for the staffing and recruitment industry, becoming a go-to expert for visual communication in this sector.

📝 Enhancement Note: The growth path here emphasizes not just creative advancement but also a move towards more strategic and operational aspects of marketing and GTM, aligning with the career trajectory of many operations professionals.

🌐 Work Environment

Office Type: The role is described as "On-site," suggesting a traditional office environment. This typically implies a professional workspace designed for collaboration and focused work.

Office Location(s): Morristown, New Jersey, USA. This location offers access to a professional business hub with potential for collaboration with other businesses in the region.

Workspace Context:

• Collaborative Environment: Expect to work closely with marketing, business, and potentially sales teams, requiring strong interpersonal and communication skills.

• Technology Access: Access to standard office technology and professional design software (Figma, Adobe Creative Suite) is expected. The emphasis on AI tools suggests the company is open to adopting new technologies.

• Team Interaction: Regular team meetings, project discussions, and feedback sessions are likely to be part of the daily routine, fostering a connected and dynamic work atmosphere.

Work Schedule: Standard full-time hours, likely Monday to Friday, with a focus on delivering project milestones. Given the contract nature, specific hours may be negotiated but are generally expected to align with business needs.

📝 Enhancement Note: The on-site requirement and collaborative context are important for operations roles, as they often rely on direct interaction and an understanding of team dynamics to implement processes effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative capabilities. Be prepared to highlight your experience with Figma, Adobe Suite, and any AI design tools.

• Skills Assessment/Challenge: A practical design exercise or case study may be presented, focusing on creating a visual asset for a specific campaign or translating a brief into design concepts. This will likely assess your ability to work under deadlines and apply design principles effectively.

• Stakeholder Interview: Interviews with hiring managers or key stakeholders (e.g., marketing leads, business development managers) to evaluate your communication skills, understanding of business objectives, and ability to collaborate.

• Portfolio Review: A dedicated session to walk through your portfolio, discussing your design process, rationale behind your choices, and the impact of your work.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in graphic design, branding, digital assets, and presentation design. Include examples showcasing AI tool usage if possible.

• Highlight Operations Impact: For each project, articulate the business objective, your creative process, the tools used, and the measurable outcomes or impact (e.g., increased engagement, improved brand perception).

• Showcase Process: Be ready to explain your workflow, how you handle feedback, and how you ensure brand consistency and alignment with strategic goals.

• Tailor to the Role: Emphasize projects that align with the requirements of this specific role, such as marketing campaigns, executive presentations, and data visualization.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge brief, clarifying objectives, target audience, and desired outcomes.

• Time Management: Practice creating design assets within a limited timeframe, simulating a real-world scenario.

• Presentation Readiness: Prepare to present your solution clearly and concisely, explaining your design choices and how they meet the brief's requirements.

📝 Enhancement Note: For operations-minded candidates, framing portfolio projects by their business impact and demonstrating a structured design process will be crucial. This shows an understanding of how creative output contributes to broader GTM and business objectives, a key trait for operations professionals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and asset creation. Proficiency is a core requirement.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital illustration.
  • InDesign: For layout design, print materials, and interactive documents.

• AI Design Platforms:

  • Freepik: Familiarity with utilizing stock assets and potentially their AI tools for graphic generation.
  • Pencil: Experience with AI tools for design conceptualization or asset creation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable for this role, but an understanding of how design assets are deployed through marketing automation platforms or CRM systems can be advantageous.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, alongside emerging AI tools, highlights the need for a designer who is technically proficient and adaptable to new technologies, a common trait sought in operations roles focused on efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A drive to produce high-quality work efficiently, utilizing tools and processes that optimize workflows.

• Collaboration & Communication: A strong emphasis on working effectively with cross-functional teams, sharing ideas, and providing clear feedback.

• Innovation & Adaptability: An openness to exploring new technologies, design trends, and methodologies, such as AI-driven design.

• Brand Integrity & Excellence: A commitment to upholding brand standards while striving for creative excellence in all outputs.

• Results-Oriented Approach: Focusing on how design contributes to achieving business objectives and delivering measurable value.

Collaboration Style:

• Cross-Functional Integration: Active participation in team meetings and collaborative sessions with marketing, business, and potentially sales teams.

• Feedback-Driven Improvement: An open attitude towards constructive criticism and iterative design processes to refine creative work.

• Knowledge Sharing: Willingness to share design insights, best practices, and learnings from new tools with colleagues.

📝 Enhancement Note: The values listed emphasize a results-oriented, collaborative, and adaptable approach, which are hallmarks of successful operations teams. This indicates a culture that values efficiency and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Needs: Effectively translating strategic objectives and brand guidelines into visually appealing and impactful designs that meet specific business goals.

• Rapidly Evolving Technology: Keeping pace with advancements in design software, AI tools, and digital marketing trends to maintain relevance and efficiency.

• Managing Multiple Projects: Juggling diverse design requests from various stakeholders with competing priorities and tight deadlines.

• Integrating AI Tools: Learning and effectively implementing new AI design platforms into existing workflows to enhance productivity without compromising quality or brand integrity.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to gain deeper expertise in Figma, Adobe Creative Suite, and emerging AI design platforms.

• Industry Exposure: Working with a variety of clients in the staffing and recruitment sector, providing exposure to different business challenges and design needs.

• Creative Process Optimization: Developing and refining personal and team processes for design execution, project management, and stakeholder communication.

• Strategic Design Thinking: Growing from a purely executional role to contributing more strategically to campaign concepts and brand development.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of creative operations, requiring continuous learning and adaptation, which is a common theme in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing campaign brief from inception to final design delivery, ensuring brand consistency and strategic alignment." (Focus on workflow, collaboration, and how you ensure objectives are met.)

• "How do you approach visualizing complex data or abstract concepts for executive presentations? Can you provide an example?" (Demonstrate your data visualization and storytelling skills.)

Company & Culture Questions:

• "What do you know about Syncreon Consulting and our role in the staffing industry?" (Shows you've researched the company and understand its business context.)

• "How do you typically collaborate with marketing and business teams on design projects? What's your approach to receiving and incorporating feedback?" (Evaluates your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest projects that align most closely with the job description.

• Tell the Story: For each project, explain the challenge, your role, your design process, the tools used, and the outcome or impact. Use metrics where possible.

• Highlight Key Skills: Explicitly point out your proficiency in Figma, Adobe Suite, and any experience with AI tools.

• Be Concise: Keep your presentations focused and engaging, respecting the interviewer's time.

• Ask Questions: Prepare thoughtful questions about the team, projects, and company culture.

📝 Enhancement Note: Emphasizing the impact and process behind your design work, rather than just aesthetics, will resonate with an operations-minded interviewer. Demonstrating strategic thinking and adaptability is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on smartrecruiters.com.

• Portfolio Customization: Ensure your portfolio is easily accessible and thoughtfully curated. Highlight projects that showcase your proficiency in Figma, Adobe Creative Suite, and any experience with AI design tools like Freepik or Pencil. Tailor your selection to demonstrate your ability to create assets for digital channels, marketing campaigns, and executive presentations.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, focusing on achievements and responsibilities that align with the job description. Use keywords such as "Graphic Design," "Figma," "Adobe Creative Suite," "Branding," "Visual Storytelling," "Marketing Assets," and "AI Design Tools." Quantify achievements where possible (e.g., "Increased engagement by X% with redesigned campaign visuals").

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples for common interview questions related to collaboration, problem-solving, and your experience with relevant tools. Be ready to discuss how your design skills can contribute to Syncreon Consulting's business objectives.

• Company Research: Thoroughly research Syncreon Consulting. Understand their services, their position in the staffing industry, and their client base. This will help you tailor your responses and demonstrate genuine interest during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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