Graphic Designer (f/m/d) - Remote in Germany

📍 Job Overview

Job Title: Graphic Designer (f/m/d) - Remote in Germany

Company: Synera GmbH

Location: Bremen, Germany (Remote)

Job Type: Full-time

Category: Marketing Operations / Design Operations

Date Posted: April 17, 2026

Experience Level: Intermediate to Experienced (5+ years)

Remote Status: Fully Remote within Germany

🚀 Role Summary

• Drive the end-to-end design strategy and execution for Synera's website, focusing on lead generation and conversion optimization through compelling visitor journeys.

• Develop and implement AI-powered design workflows to significantly scale asset production and operational efficiency for the marketing team.

• Create impactful visual assets across all marketing channels, including social media, email, and print collateral, ensuring brand consistency and engagement.

• Collaborate closely within a dedicated design team to evolve brand identity, maintain design systems, and foster a cohesive visual narrative across the company.

• Leverage data analytics and UX principles to iterate on designs, measure performance, and continuously improve user experience and conversion rates.

📝 Enhancement Note: This role is positioned at the intersection of Marketing Operations, Design Operations, and Brand Management. The emphasis on AI-driven automation and data-informed design within a B2B SaaS context for an engineering audience suggests a need for a designer who thinks strategically about process efficiency and measurable business impact, not just aesthetic output. The "AI-native" aspect implies a proactive approach to integrating AI tools into daily workflows for scaling.

📈 Primary Responsibilities

• Design, implement, and iterate on website visitor journeys tailored to specific buyer personas, translating value propositions into engaging visual narratives that drive demo requests and lead generation.

• Take ownership of the Synera website's design, including the creation of new pages, redesigns, layout optimizations, and the maintenance/extension of the website design system.

• Build, document, and integrate repeatable AI-powered design workflows (e.g., using n8n, LLMs) to automate asset production, templatize recurring formats, and increase the team's overall output capacity.

• Produce a wide range of marketing assets for various channels, including social media posts, email headers, infographics, one-pagers, whitepapers, and event collateral.

• Collaborate with brand and motion designers to ensure brand consistency, coordinate on design system development, and manage shared asset libraries.

• Apply UX thinking by mapping user journeys, defining information hierarchy, and designing for specific audience segments to enhance user engagement and conversion.

• Utilize data from analytics tools (e.g., Google Analytics, Hotjar) and A/B testing results to inform design decisions and optimize website performance.

• Work comfortably within Webflow for content updates, landing page creation from existing patterns, and minor layout adjustments.

• Contribute to the evolution of Synera's brand identity and visual language across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on measurable outcomes (lead generation, conversion) and operational efficiency through AI. The expectation to "own the website end-to-end" and "build repeatable AI-powered workflows" indicates a senior or highly empowered individual contributor role where initiative and process innovation are key.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. A background in Graphic Design, Visual Communication, Web Design, or a related field is implied.

Experience: 5+ years of hands-on experience in B2B web design, landing page creation, and marketing asset production.

Required Skills:

• Proven expertise in designing for lead generation and conversion, with a deep understanding of what drives user action.

• Mastery of design tools: Figma and Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Demonstrated experience in building and documenting repeatable AI-powered design workflows and automation systems (e.g., n8n pipelines, LLM-based content-to-design workflows, batch processing, templated generation chains).

• Strong understanding of responsive web design principles and the ability to create implementable layouts.

• Proficiency in User Experience (UX) thinking, including user journey mapping, information hierarchy definition, and audience-specific design.

• Experience creating visual assets across multiple marketing channels (web, social media, email, print).

• Comfort and practical experience working with Webflow for content updates and landing page creation.

• Strong English language skills for effective communication in an international business environment.

• Ability to thrive in an ambiguous environment, taking initiative with loose briefs.

Preferred Skills:

• Front-end coding skills (HTML, CSS, JavaScript) for prototyping or direct implementation.

• Motion design or animation skills (e.g., Lottie, After Effects, Rive, three.js).

• Experience in B2B/SaaS marketing, particularly within engineering-focused audiences.

• Familiarity with analytics tools such as Google Analytics, Hotjar, and heatmap analysis.

• Experience with building and managing design systems at scale.

• Print production experience.

• Basic French language skills (B1 level) for expansion efforts.

📝 Enhancement Note: The requirement for "actual automation" in AI workflows, specifying tools like n8n and LLM pipelines, sets a high bar beyond basic AI art generation. This emphasizes a need for a technically adept designer who can architect and implement scalable automation solutions, aligning with operations and efficiency goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of B2B web design, landing page, and marketing asset creation experience.

• Specific case studies demonstrating a strong focus on lead generation and conversion optimization, detailing the problem, your design solution, and measurable results (e.g., improved conversion rates, lead volume increases).

• Evidence of designing for specific buyer personas and mapping user journeys, illustrating how design decisions catered to audience needs.

• Examples of responsive web design implementation and practical layout considerations.

• Visual assets created for diverse marketing channels (social, email, print, web).

Process Documentation:

• A critical component of the application is a walkthrough or documentation of a repeatable AI workflow you have built. This should detail the system architecture, the tools used (e.g., n8n, LLMs), the problem it solves, and how it scales design output, rather than just showcasing the final output.

• Examples of how you have used analytics and A/B testing data to inform design iterations and improve performance.

• Documentation or examples of your contribution to a design system, illustrating consistency and scalability.

📝 Enhancement Note: The explicit requirement for a "walkthrough of a repeatable AI workflow" is a significant differentiator. This goes beyond typical design portfolios, demanding evidence of process engineering and operational automation skills. Candidates should prepare to present this workflow as a core part of their application review.

💵 Compensation & Benefits

Salary Range:

• Intermediate Level: €44,300 - €56,300 per year

• Experienced Level: €55,000 - €72,800 per year

  The final salary will be determined based on the candidate's experience, the scope of responsibilities, and the demonstrated impact they can drive. Flexibility may be offered for exceptional candidates.

Benefits:

• Flexible Working: Freedom to choose when and where to work, provided residency is in Germany.

• Flexible Public Holidays: Ability to swap days off to align with personal values and beliefs.

• Home Office Support: Assistance with setting up a home office, with access to the company's office in Bremen.

• Personal Development Budget: €2,000 annually for conferences, training, books, or other learning opportunities.

• Unlimited Vacation: Trust-based policy, allowing team members to decide their own vacation time.

• JobRad: Bicycle leasing program for sustainable commuting.

• Wellpass: Company-sponsored fitness program.

• Nilo: Access to a mental health support platform.

• Team & Company Events: Regular team events, virtual coffee breaks, spontaneous after-work gatherings, and two company-wide off-sites per year.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling.

📝 Enhancement Note: The salary ranges provided are specific and cover both intermediate and experienced levels, reflecting a professional market in Germany. The benefits package is comprehensive, emphasizing work-life balance, personal growth, and well-being, which are attractive to operations-minded professionals seeking a supportive environment. The "unlimited vacation" policy is a notable perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Artificial Intelligence / Engineering Tools (B2B SaaS)

Company Size: Synera is a growing company, indicated by the mention of a 6-person design team and an expanding customer base across automotive, aerospace, and consumer goods.

Founded: The company's history is not explicitly stated, but its focus on AI automation for product development suggests a modern, innovation-driven organization.

Team Structure:

• The design team consists of 6 individuals: the Brand Designer, Motion Designer, and this role (Web/UX/Graphic Designer), alongside other designers.

• This role will work within the broader marketing department, collaborating closely with product marketing and content teams.

Methodology:

• Data-Driven Design: Emphasizes using analytics, heatmaps, and A/B tests to inform and iterate on design decisions.

• AI-Powered Workflows: A core methodology for scaling design output and automating repetitive tasks.

• Process Optimization: Focus on building repeatable systems and documenting workflows for team-wide adoption and efficiency.

• Agile/Iterative Approach: Implied by the focus on iteration based on data and adapting to ambiguity.

Company Website: Synera GmbH (Inferred from domain)

📝 Enhancement Note: The company operates in a highly technical and forward-thinking space (AI for engineering). This implies a culture that values innovation, data-driven decision-making, and efficiency. The emphasis on "AI-native" and "repeatable AI-powered workflows" suggests a strong operational focus within the design function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level to senior, given the 5+ years of experience requirement and the expectation to "own" significant areas like the website and AI workflows. It offers a path for deep specialization in B2B SaaS design operations and AI automation.

Reporting Structure: The role reports to a Design Lead or Head of Design within the marketing department, working alongside other specialized designers and collaborating with product marketing and content teams.

Operations Impact: The designer's impact is directly tied to revenue generation through lead acquisition and conversion optimization on the website. By scaling design output through AI, they will significantly contribute to the marketing team's efficiency and ability to execute campaigns. Their work directly influences brand perception and customer acquisition efforts.

Growth Opportunities:

• Specialization in AI Design Automation: Deepen expertise in building and optimizing AI-driven design workflows, a highly sought-after skill in operations and marketing technology.

• Web Design & UX Leadership: Grow into a lead role for website design strategy, potentially managing larger web projects or influencing UX across the platform.

• Cross-functional Collaboration: Develop stronger relationships and strategic influence with product marketing, content, and engineering teams.

• Design System Development: Contribute to and potentially lead the expansion and governance of Synera's design system.

• Professional Development: Utilize the €2,000 personal development budget for specialized courses, conferences, or certifications in AI, UX, or advanced design tools.

📝 Enhancement Note: The growth trajectory here is less about traditional hierarchical management and more about deepening expertise in specialized, high-impact areas like AI automation for design and strategic UX/web ownership within a B2B SaaS context. This aligns well with operations career paths focused on process improvement and technology adoption.

🌐 Work Environment

Office Type: Hybrid. While the role is fully remote within Germany, the company maintains an office in Bremen, offering a physical space for collaboration, team events, and for employees who prefer working from an office occasionally.

Office Location(s): Bremen, Germany.

Workspace Context:

• Remote Flexibility: The primary work environment is remote, offering autonomy and flexibility in choosing a workspace and schedule.

• Collaborative Tools: Expect a reliance on digital collaboration tools (e.g., Figma, Slack, project management software) to maintain connection and workflow efficiency.

• Team Interaction: Regular virtual coffee breaks, team events, and company off-sites are designed to foster connection and team cohesion despite the remote setup.

• Technology Access: Support for home office setup is provided, ensuring a productive remote workspace.

Work Schedule: Approximately 40 hours per week, with significant flexibility on start and end times, allowing individuals to structure their day around personal needs and peak productivity periods, while ensuring availability for team collaboration.

📝 Enhancement Note: The "remote within Germany" requirement is crucial, indicating a need for legal residency and tax compliance within the country. The hybrid model, with an office in Bremen, suggests a company culture that values both remote flexibility and in-person connection.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on CV and a strong portfolio, with particular attention to the AI workflow demonstration.

• Core Values Interview: An initial conversation to assess alignment with Synera's Core Values. This will likely involve situational questions and discussions about your work philosophy.

• Skills & Portfolio Deep Dive: A more in-depth interview with the design team, where you will present your portfolio and, critically, walk through your built AI workflow. Expect technical questions about your design process, tool proficiency, and approach to data-driven design.

• Cross-functional Collaboration Discussion: An interview potentially involving members of product marketing or content teams to assess collaboration style and ability to translate business needs into design solutions.

• Final Interview/Offer: May involve a hiring manager or senior leader to discuss overall fit, career growth, and finalize terms.

Portfolio Review Tips:

• Highlight Measurable Impact: For each project, clearly articulate the problem, your role, the solution, and the quantifiable results (e.g., X% increase in conversion, Y leads generated).

• Showcase AI Workflow: Prepare a clear, concise presentation (e.g., a short video, interactive demo, or detailed slides) of your AI workflow. Explain the problem it solves, the tools used, the architecture, and the scaling benefits. This is a critical differentiator.

• Demonstrate UX Thinking: Explain your process for understanding user needs, mapping journeys, and structuring information hierarchy.

• Webflow Proficiency: If possible, include examples of your Webflow work or be ready to discuss your experience in detail.

• Brand Consistency: Show examples of how you maintain brand consistency across different channels and assets.

• Conciseness: Be prepared to share your entire portfolio, but focus on presenting the most relevant projects and your AI workflow effectively within the allotted time.

Challenge Preparation:

• AI Workflow Challenge: Be ready for a hypothetical or practical challenge related to building an AI-driven design process for a specific marketing task.

• Design Problem-Solving: Anticipate scenarios where you'll need to design a landing page or marketing asset for a given persona and objective, possibly with limited information.

• Data Interpretation: Be prepared to discuss how you would use provided analytics data or heatmaps to optimize a given design or user flow.

• Process Improvement: Think about how you would approach documenting and standardizing a design process to improve team efficiency.

📝 Enhancement Note: The emphasis on the AI workflow walkthrough is paramount. Applicants should treat this as a primary component of their application, akin to a technical assessment, demonstrating their ability to innovate and operationalize design processes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI/UX design, prototyping, and collaboration. Expect advanced usage for design systems and component libraries.

• Adobe Creative Suite: Essential for graphic design tasks (Photoshop for image editing, Illustrator for vector graphics, potentially InDesign for print collateral).

• Webflow: Required for website updates, landing page creation, and minor layout adjustments. Proficiency beyond basic content editing is expected.

Analytics & Reporting:

• Google Analytics: For website traffic analysis, user behavior tracking, and performance measurement.

• Hotjar / Heatmaps: Tools for understanding user interaction on the website, identifying usability issues, and informing design optimizations.

• A/B Testing Platforms: Experience with tools used for testing design variations and measuring their impact on conversion rates.

CRM & Automation:

• n8n: Explicitly mentioned for building AI-powered automation workflows. Deep understanding of its capabilities for integrating tools and automating processes is key.

• LLM Platforms (e.g., Claude): To be integrated into AI workflows for content generation, summarization, or design concepting.

• Other Automation/Integration Tools: Familiarity with tools for connecting different software and automating tasks within a marketing technology stack.

📝 Enhancement Note: The explicit mention of n8n and LLMs for automation points to a sophisticated MarTech stack where operational efficiency through technology is a priority. Candidates should highlight experience with these or similar automation platforms.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong reliance on analytics and performance metrics to guide all design choices and measure success.

• Efficiency & Scalability: A drive to automate processes, templatize assets, and build systems that allow a small team to achieve significant output.

• Innovation & AI Integration: A proactive approach to adopting and building with new technologies, particularly AI, to enhance creative output and operational effectiveness.

• Collaboration & Transparency: Open communication within the design team and with cross-functional partners, with clear roles and shared goals.

• User-Centricity: Designing with specific buyer personas and their journeys in mind, focusing on delivering value and driving action.

Collaboration Style:

• Clear Lanes, Tight Collaboration: While responsibilities are clearly defined (e.g., web vs. brand), there's an expectation of close teamwork, coordination on brand evolution, and sharing of knowledge.

• Cross-functional Integration: Working closely with product marketing and content teams to understand campaign objectives and target audiences. The designer will act as a key partner in bringing marketing strategies to life visually.

• Feedback-Driven Iteration: A culture that embraces constructive feedback from peers and data to continuously improve designs and processes.

• Mentorship & Knowledge Sharing: Encouraging the documentation and sharing of AI workflows and best practices across the team.

📝 Enhancement Note: Synera's values, particularly around data, efficiency, and AI integration, directly inform the operational expectations for this role. The culture supports individuals who can think systematically about their creative output and its impact on business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Output with Automation: Finding the optimal balance between creating unique, high-impact designs and leveraging AI to scale repetitive tasks efficiently.

• Pioneering AI Workflows: The "AI-native" requirement means the candidate will be at the forefront of building and refining these processes, which may involve experimentation and troubleshooting.

• Designing for a Technical Audience: Crafting compelling visuals and user journeys that resonate with sophisticated engineering leaders and simulation engineers requires a deep understanding of their needs and priorities.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication within a fully remote setup requires proactive effort and skilled use of collaboration tools.

• Fast-Paced Growth Environment: Adapting to evolving company priorities, product updates, and market demands in a growing SaaS company.

Learning & Development Opportunities:

• Mastering AI Design Tools: Becoming an expert in integrating AI into design workflows, potentially exploring new tools and techniques as they emerge.

• Advanced UX/UI for B2B SaaS: Deepening expertise in designing complex user experiences for technical B2B audiences.

• Data Analysis for Design Impact: Enhancing skills in interpreting analytics and A/B test results to drive measurable design improvements.

• Design System Governance: Gaining experience in developing and maintaining scalable design systems.

• Webflow Mastery: Becoming highly proficient in Webflow for rapid prototyping and deployment.

📝 Enhancement Note: The challenges are framed around innovation, process development, and strategic thinking, aligning with operations-focused career development. The growth opportunities are geared towards building specialized expertise in high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and building a repeatable AI-powered design workflow. Walk us through an example, detailing the tools, the problem, and the impact." (Crucial question, prepare your AI workflow presentation.)

• "How do you approach designing a website visitor journey for a specific B2B persona? What data points do you consider, and how do you measure success?"

• "Imagine you're given a brief for a new landing page with minimal specifications. How do you start, and what steps do you take to ensure it meets conversion goals?"

Company & Culture Questions:

• "What aspects of Synera's mission and its focus on AI automation for engineers appeal to you?"

• "How do you see your role contributing to Synera's growth and its operational efficiency through design?"

• "Describe your experience working in cross-functional teams. How do you ensure effective collaboration with product marketing and content teams?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your process (including data/UX considerations), the solution, and the quantifiable results.

• Highlight the AI Workflow: Dedicate a significant portion of your presentation to demonstrating your AI workflow. Be ready to explain its technical underpinnings and its operational benefits.

• Showcase Webflow Skills: If you have Webflow projects, be prepared to demonstrate or discuss your capabilities.

• Focus on Impact: Emphasize how your designs have driven business outcomes like lead generation, conversion, and engagement.

• Be Prepared for Q&A: Anticipate questions about your design choices, your process, and how you would handle specific scenarios.

📝 Enhancement Note: The interview process heavily emphasizes practical application, particularly the AI workflow demonstration. Candidates should treat this as a technical assessment and prepare thoroughly to showcase their ability to operationalize design through automation.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Synera's careers page.

• Customize Your Portfolio: Ensure your portfolio prominently features case studies demonstrating B2B lead generation, conversion optimization, and ideally, examples of web design within Webflow.

• Prepare Your AI Workflow Demonstration: This is a critical component. Have a clear, concise presentation (e.g., slides, video, or live demo) ready to showcase a repeatable AI workflow you've built, detailing its architecture, tools, and operational benefits.

• Optimize Your CV: Tailor your CV to highlight the required skills, especially your experience with Figma, Adobe Creative Suite, Webflow, and AI automation tools like n8n. Quantify achievements wherever possible.

• Research Synera's Values: Familiarize yourself with Synera's Core Values and be prepared to discuss how you align with them during interviews. Understand their product and target audience (engineering leaders).

• Practice Your Presentation: Rehearse presenting your portfolio and AI workflow walkthrough, focusing on clarity, conciseness, and highlighting measurable impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.