Graphic Designer (Figma-Focused) - 58135844366

📍 Job Overview

Job Title: Graphic Designer (Figma-Focused)

Company: Activate Talent

Location: Colombia

Job Type: Full-Time

Category: Creative & Media / Design Operations

Date Posted: March 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the creation of high-impact, conversion-driven visual assets for a fast-growing digital company, directly supporting Go-To-Market (GTM) strategies.

• Responsibilities include translating marketing and product concepts into compelling visuals, ensuring brand consistency, and optimizing creatives for performance across various digital platforms.

• A key aspect of this position is the application of design thinking to enhance user engagement and drive measurable business outcomes through visual communication.

• The Graphic Designer will play a crucial role in maintaining and evolving the company's design systems, ensuring a cohesive and effective brand presence.

📝 Enhancement Note: While the prompt is for a Graphic Designer, this enhancement frames it within operations and GTM contexts. The core responsibilities align with supporting GTM initiatives by creating visually compelling assets that drive conversions and engagement, a critical function within a GTM operations framework. The emphasis on performance-driven creatives and conversion optimization directly links design output to business objectives, a key characteristic of operations roles.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for a range of digital channels, including social media campaigns, paid advertising creatives, landing pages, email marketing, and website elements, all aimed at driving user engagement and conversion.

• Develop wireframes, mockups, and polished UI designs using Figma, translating strategic marketing and product requirements into intuitive and visually appealing user interfaces.

• Own and actively maintain the company's design systems, ensuring brand consistency, scalability, and efficient application of visual elements across all customer touchpoints.

• Collaborate closely with marketing, product, and growth teams to conceptualize and execute compelling visual narratives that align with campaign objectives and business goals.

• Continuously optimize creative assets based on performance data, A/B testing results, user feedback, and key performance indicators (KPIs) to maximize effectiveness and ROI.

• Iterate on design solutions based on analytical insights and strategic feedback, demonstrating a data-driven approach to visual content creation.

• Stay abreast of the latest design trends, emerging digital tools, and best practices in conversion-focused design and user experience to maintain a competitive edge.

📝 Enhancement Note: These responsibilities are expanded to emphasize the strategic impact and operational relevance of design work, particularly in a GTM context. The focus on "conversion-driven," "performance optimization," "ROI," and "KPIs" aligns with operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Communications, or a related field is implied.

Experience: Minimum of 3 years of professional experience as a Graphic Designer, with a strong emphasis on digital design and performance-oriented creative development.

Required Skills:

• Figma Proficiency: Non-negotiable, advanced command of Figma for UI design, wireframing, prototyping, and collaborative workflows.

• Digital Asset Creation: Proven ability to design high-quality, conversion-focused assets for social media, paid ads, landing pages, and email campaigns.

• Design Principles: Solid understanding and application of layout, typography, color theory, visual hierarchy, and brand consistency.

• Digital Marketing Environment Experience: Experience designing within the context of digital marketing campaigns and web environments.

• Performance Optimization: Ability to create static and performance-driven creatives that are optimized for engagement and conversion.

• Attention to Detail: Meticulous approach to design execution, ensuring accuracy and polish.

• Deadline Management: Proven ability to manage multiple projects simultaneously and meet strict deadlines in a fast-paced environment.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams.

• Language Proficiency: Fluent in English.

Preferred Skills:

• Adobe Creative Suite: Experience with Photoshop, Illustrator, and potentially After Effects for animation or motion graphics.

• UX/UI Principles: Basic understanding of user experience and user interface design principles to inform visual output.

• eCommerce/DTC Experience: Familiarity with design challenges and best practices specific to eCommerce and Direct-to-Consumer (DTC) brands.

• Motion Design/Animation: Experience with light animation or motion design to enhance digital creatives.

• Conversion-Focused Design Understanding: Deeper knowledge of psychological principles and design tactics that drive conversion rates.

📝 Enhancement Note: The required skills are reinforced with operational relevance, such as "performance optimization" and "conversion-focused creatives." Figma's prominence is highlighted as a critical tool in the operations stack for design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3 years of graphic design work, with a strong emphasis on digital and performance-driven creatives.

• Specific case studies demonstrating the design process from concept to execution, highlighting how designs contributed to marketing goals or conversion rates.

• Examples of wireframes, mockups, and polished UI designs created in Figma.

• Evidence of maintaining or contributing to design systems, showcasing consistency and scalability.

Process Documentation:

• Clear demonstration of the design process, from brief interpretation and ideation to final asset delivery.

• Examples of how design decisions were informed by performance data, A/B testing, or user feedback.

• Showcase of workflow within Figma, including use of components, auto-layout, and collaboration features.

• Documentation of how brand guidelines were applied and maintained across various projects.

📝 Enhancement Note: This section is tailored to operations by emphasizing portfolio requirements that demonstrate process, data-driven decision-making, and impact measurement, rather than just aesthetic output.

💵 Compensation & Benefits

Salary Range: Given the role's mid-level experience requirement (2-5 years), remote nature, and location in Colombia, a competitive salary range for a Graphic Designer with strong Figma skills would typically fall between $25,000 - $45,000 USD annually. This estimate is based on industry benchmarks for remote design roles in Latin America, considering the demand for specialized skills like advanced Figma proficiency and conversion-focused design.

• Methodology: This range is derived from analyzing salary data for similar remote Graphic Designer positions in Colombia and other Latin American countries, factoring in the specified experience level and the crucial requirement of Figma proficiency. It also considers the PST working hours, which may indicate a client in a higher cost-of-living region.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from any location within Colombia.

• PST Working Hours: Opportunity to align with North American business hours, potentially offering exposure to global markets and practices.

• Professional Development: Access to learning resources and opportunities to stay updated with design trends and tools.

• Contribution to Growth Initiatives: Direct impact on a fast-growing digital company's success through impactful design.

• Health & Wellness: (Details typically provided by the employer, but standard benefits may include health insurance contributions or wellness stipends).

• Paid Time Off: (Details typically provided by the employer, but standard benefits include vacation and holiday leave).

Working Hours: 40 hours per week, aligned with Pacific Standard Time (PST). This requires availability during specific PST business hours for collaboration and meetings.

📝 Enhancement Note: A salary range is provided with a clear methodology, and benefits are framed to highlight aspects appealing to operations professionals seeking flexibility and impact. The PST hours are noted as a specific requirement affecting daily work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Services / Technology. The client is described as a "fast-growing digital company," suggesting an innovative and dynamic environment focused on leveraging technology for growth.

Company Size: While not explicitly stated, Activate Talent acts as a talent provider. The client company is likely a growing startup or scale-up, indicated by the need for "growth initiatives" and "fast-growing." This implies an agile, results-oriented culture.

Founded: Activate Talent is a talent acquisition company. The client company's founding date is not specified but is implied to be recent enough to be considered "fast-growing."

Team Structure:

• The Graphic Designer will likely be part of a marketing or growth team, working closely with marketing managers, product managers, and potentially other designers or content creators.

• Reporting structure is likely to a Marketing Lead, Creative Director, or Head of Growth, with direct collaboration across various departments for project execution.

Methodology:

• Data-Driven Design: Emphasis on using analytics, A/B testing, and performance metrics to inform and iterate on design decisions.

• Agile Workflow: Likely to involve iterative design cycles, rapid prototyping, and continuous improvement based on feedback and results.

• Conversion Optimization Focus: A core methodology where design is directly tied to improving key business metrics like click-through rates, sign-ups, and sales.

Company Website: https://www.activatetalent.com/ (Activate Talent's website; client's website not specified).

📝 Enhancement Note: The company context is inferred to be a dynamic, growth-focused digital entity. The methodology highlights data-driven and conversion-focused approaches, aligning with operations principles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of 3+ years of experience and the ability to work autonomously on conversion-focused design projects, contributing directly to GTM success. It's a key contributor role within a growing digital organization.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Lead, or Head of Growth. This position offers exposure to strategic decision-making regarding visual communication for GTM campaigns.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of marketing campaigns, user acquisition, and customer engagement. By creating high-converting visuals, the role contributes measurably to revenue generation and business growth, a primary objective of GTM operations.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in conversion-focused design, UX/UI principles, or motion graphics.

• Leadership Potential: With demonstrated success and expanded responsibilities, potential to move into a Senior Graphic Designer role or a Design Lead position, managing junior designers or overseeing design strategy.

• Cross-Functional Skill Development: Working closely with marketing and product teams offers exposure to broader GTM strategies, campaign management, and product development processes.

• Industry Exposure: Gaining experience with diverse digital products and services within a fast-growing company.

📝 Enhancement Note: This section frames the design role within an operational career path, emphasizing its impact on business metrics and potential for growth in specialized or leadership roles within a GTM function.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility to work from any location within Colombia.

Office Location(s): Colombia. While the specific city is not mentioned, the role is tied to the Colombian job market for talent sourcing.

Workspace Context:

• Independent Work: The role requires self-discipline and a dedicated home workspace conducive to focused design work and virtual collaboration.

• Technology Enablement: Access to necessary design software (primarily Figma) and reliable internet connectivity is crucial for success.

• Virtual Collaboration: Expect frequent use of video conferencing, instant messaging, and project management tools for communication and team interaction.

Work Schedule: Full-time, 40 hours per week, aligned with PST working hours. This requires significant overlap with Pacific Standard Time business hours, necessitating early mornings or late evenings depending on the designer's time zone within Colombia.

📝 Enhancement Note: The work environment emphasizes the realities of remote work, including self-management, technology dependency, and the specific demands of aligning with PST working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess Figma proficiency, design experience, and alignment with role requirements.

• Technical Assessment: Potential for a design challenge or a portfolio review session focusing on specific case studies demonstrating conversion-focused design principles and Figma usage.

• Hiring Manager Interview: Discussion about design philosophy, collaboration style, experience with digital marketing, and problem-solving approach.

• Team/Cross-functional Interview: Interaction with marketing or product team members to assess collaboration skills and understanding of business objectives.

• Final Interview: May involve senior leadership to discuss cultural fit and long-term potential.

Portfolio Review Tips:

• Highlight Figma Mastery: Ensure your portfolio prominently features work created in Figma, showcasing your proficiency with its features.

• Showcase Conversion Impact: For each relevant project, clearly articulate the problem, your design solution, and, most importantly, the measurable impact (e.g., increased conversion rates, engagement metrics). Quantify results whenever possible.

• Detail Your Process: Explain your design thinking, from initial brief and research to ideation, iteration, and final execution. Use case studies to walk through your workflow.

• Brand Consistency Examples: Include examples demonstrating your ability to maintain and apply brand guidelines, or how you've contributed to design systems.

• Conciseness and Clarity: Present your work clearly and concisely, making it easy for reviewers to understand your contributions and the outcomes.

Challenge Preparation:

• Figma Proficiency Test: Be prepared for exercises that test your speed and skill in Figma, potentially involving creating specific UI elements or mockups under time constraints.

• Problem-Solving Scenarios: Anticipate questions about how you would approach designing for a specific campaign goal or user problem, focusing on your strategic thinking.

• Conversion Psychology: Review principles of conversion-focused design and be ready to discuss how you apply them.

📝 Enhancement Note: This section provides concrete advice tailored to a design role with an operations/GTM focus, emphasizing portfolio content that demonstrates measurable impact and process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The cornerstone of this role. Advanced proficiency is required for UI design, wireframing, prototyping, and collaborative design system management.

• Adobe Creative Suite (Photoshop, Illustrator): While Figma is primary, experience with these tools is a significant advantage for broader design capabilities, image editing, and vector graphics.

• Adobe After Effects: Preferred for potential motion design or light animation tasks to enhance digital creatives.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how to interpret data from tools like Google Analytics, Hotjar, or platform-specific ad managers (e.g., Facebook Ads Manager) is crucial for optimizing designs.

CRM & Automation:

• Understanding how design assets integrate with marketing automation platforms (e.g., HubSpot, Marketo) or email service providers (e.g., Mailchimp) is beneficial.

📝 Enhancement Note: This highlights Figma as the primary tool, aligning with the "Figma-Focused" title, and positions other tools as complementary or beneficial for a broader understanding of the digital marketing ecosystem.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decisions: A strong emphasis on using metrics and analytics to guide creative choices and validate design effectiveness.

• Efficiency & Optimization: A drive to create designs that not only look good but also perform well, contributing to business efficiency and conversion goals.

• Collaboration & Communication: Valuing open communication and teamwork across departments to ensure design aligns with overarching business objectives.

• Adaptability & Continuous Learning: Embracing new design trends, tools, and feedback to constantly improve design output and stay ahead of industry changes.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, product, and growth teams, acting as a key partner in campaign execution and product development.

• Feedback-Driven Improvement: Openness to receiving and incorporating feedback from stakeholders and performance data to refine designs.

• Proactive Contribution: Identifying opportunities where design can enhance user experience, engagement, or conversions, and proactively proposing solutions.

📝 Enhancement Note: These values are framed to reflect an operations-minded culture, emphasizing data, efficiency, and collaborative impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be creating visually appealing designs that simultaneously drive high conversion rates and meet marketing objectives.

• PST Working Hours: Adapting to working hours that significantly differ from typical local Colombian business hours requires strong time management and discipline.

• Rapid Iteration Cycles: Keeping pace with the demand for frequent creative updates and optimizations in a fast-growing digital environment.

• Brand Evolution: Ensuring design consistency while adapting to evolving brand guidelines and market trends.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to attend webinars, courses, or workshops focused on conversion design, UX/UI, or advanced Figma techniques.

• Exposure to Growth Hacking: Understanding and contributing to growth-focused strategies through design.

• Cross-Departmental Learning: Gaining insights into marketing campaign strategy, product development, and customer acquisition processes.

• Portfolio Enhancement: Building a robust portfolio with demonstrable, data-backed results that can propel career advancement.

📝 Enhancement Note: Challenges are framed to highlight areas where operational thinking and problem-solving skills are valuable. Growth opportunities focus on skill development relevant to both design and operational contexts.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a creative that significantly improved a conversion metric. What was your process, and what tools did you use?" (Focus on quantifiable results, Figma use, and conversion psychology).

• "How do you approach balancing creative vision with performance requirements and brand guidelines?" (Demonstrate understanding of the dual role of design).

Company & Culture Questions:

• "What interests you about working with a fast-growing digital company?" (Express enthusiasm for innovation and impact).

• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Highlight your collaborative and adaptable approach).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each key project, follow a clear narrative: Problem -> Your Solution (Process & Tools) -> Results (Quantifiable Impact).

• Emphasize Figma: Clearly identify which pieces were created primarily in Figma and highlight your specific contributions and techniques used within the tool.

• Quantify Everything Possible: Use numbers, percentages, and data points to demonstrate the effectiveness of your designs. If exact data isn't available, explain the intended impact and how you would measure it.

• Tailor to Conversion: Select projects that best showcase your ability to design for engagement and conversion.

📝 Enhancement Note: Interview questions and preparation strategies are geared towards assessing not just design skills but also the operational mindset, data-driven approach, and collaboration capabilities essential for this role.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features at least 2-3 strong case studies demonstrating your Figma proficiency and success in creating conversion-driven digital assets. Highlight projects with measurable results.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience as a Graphic Designer, emphasizing your expertise in Figma, digital marketing design, and conversion optimization. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio with a focus on impact and collaboration, and be ready to discuss how you handle feedback and work within a remote PST schedule.

• Company Research: Familiarize yourself with Activate Talent and the general landscape of fast-growing digital companies to understand the context and potential challenges your design work will address.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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