Graphic Designer (Figma-Focused) - 58135844366

📍 Job Overview

Job Title: Graphic Designer (Figma-Focused)

Company: Activate Talent

Location: Brazil

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: March 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact, conversion-focused visual assets for diverse digital marketing channels.

• Leverage Figma expertise to create wireframes, mockups, and polished UI designs.

• Maintain and evolve design systems to ensure brand consistency and scalability.

• Collaborate closely with marketing and product teams to translate strategic objectives into compelling visuals.

• Drive engagement and performance through data-informed design iterations and optimizations.

📝 Enhancement Note: This role is positioned for a designer with a strong digital marketing focus, emphasizing conversion-driven outcomes. The "Figma-Focused" aspect is critical, indicating a need for deep proficiency in this specific tool over others. The "Activate Talent" company name suggests this is a recruitment or talent acquisition firm sourcing for a client.

📈 Primary Responsibilities

• Develop visually appealing and high-converting static and dynamic creatives for social media campaigns, paid advertising platforms, landing pages, and email marketing initiatives.

• Craft intuitive wireframes, detailed mockups, and final UI designs within Figma, adhering to project specifications and user experience best practices.

• Establish, document, and maintain a comprehensive design system, ensuring brand guidelines, component libraries, and style guides are consistently applied across all digital touchpoints.

• Partner with cross-functional stakeholders, including marketing managers, product owners, and growth strategists, to understand campaign objectives, target audiences, and performance metrics.

• Analyze performance data, A/B testing results, and user feedback to inform design decisions, optimize existing creatives, and propose new design strategies for improved engagement and conversion rates.

• Participate actively in design reviews, providing constructive feedback and incorporating insights from team members and stakeholders to refine design solutions.

• Stay abreast of emerging design trends, digital marketing best practices, and advancements in design technology, particularly within the Figma ecosystem.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-oriented design, requiring the candidate to not only produce aesthetically pleasing work but also to demonstrate its impact on business goals. The emphasis on "performance, conversion, and user engagement" suggests a data-driven approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Digital Arts, or a related field is typically expected for mid-level roles. Equivalent practical experience with a strong portfolio will be considered.

Experience: Minimum of 3 years of professional experience as a Graphic Designer, with a proven track record in digital design and performance marketing.

Required Skills:

• Figma Proficiency: Non-negotiable, expert-level command of Figma for all design and prototyping tasks.

• Digital Asset Creation: Proven ability to design high-quality visuals for social media, paid ads, landing pages, and email.

• UI/UX Fundamentals: Solid understanding of layout, typography, color theory, visual hierarchy, and basic UX/UI principles.

• Design System Management: Experience creating, maintaining, and implementing design systems for brand consistency.

• Performance-Oriented Design: Ability to design with conversion, engagement, and performance metrics in mind.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

• English Fluency: Professional proficiency in English.

Preferred Skills:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and After Effects.

• Motion Design: Familiarity with creating animated graphics or light animations.

• UX/UI Design: Deeper understanding of user experience and user interface design principles.

• eCommerce/DTC Experience: Prior experience working with eCommerce or Direct-to-Consumer brands.

• Conversion Optimization: Understanding of conversion rate optimization (CRO) strategies and their application in design.

📝 Enhancement Note: The "non-negotiable" requirement for Figma proficiency is a key differentiator for this role. The preferred skills suggest a desire for a versatile designer who can contribute to a broader range of creative needs, including motion graphics and a deeper understanding of user-centered design principles relevant to online sales.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 3 years of professional graphic design work, with a strong emphasis on digital marketing assets and UI design.

• Demonstrations of projects where design directly contributed to performance metrics (e.g., increased click-through rates, conversion rates, engagement).

• Examples of UI designs created in Figma, including wireframes, mockups, and interactive prototypes.

• Evidence of work on design systems or maintaining brand consistency across multiple digital platforms.

Process Documentation:

• Case studies or project descriptions that detail the design process from brief to final asset, including problem identification, ideation, design execution, and iteration based on feedback or data.

• Examples of how design decisions were informed by analytics, A/B testing, or user research.

• Documentation of contributions to or creation of design systems, illustrating the structure and application of components.

📝 Enhancement Note: The portfolio is paramount for this role, especially demonstrating Figma proficiency and the ability to create conversion-driven assets. Candidates should be prepared to walk through their design process and articulate the impact of their work with quantifiable results.

💵 Compensation & Benefits

Salary Range: Based on the experience level (Mid-Level, 2-5 years), location (Brazil), and the specific skills required (Figma expertise, digital marketing focus), a competitive salary range for a remote Graphic Designer in Brazil would typically fall between BRL 7,000 to BRL 12,000 per month. This range can vary based on the client company's specific budget, the candidate's exact experience, and negotiation.

Benefits:

• Remote Work Flexibility: Ability to work from anywhere within

Brazil.

• Full-Time Employment: Standard benefits associated with full-time employment, which may include:

  • Paid time off (vacation, holidays, sick leave)

  • Health insurance (potentially with international coverage options if client is US-based)

  • Professional development opportunities and training

  • Potential for performance bonuses or profit sharing

  • Access to company-provided design software and tools

  • Contribution to home office setup or internet costs Working Hours: The role specifies PST (Pacific Standard Time) working hours, which would require the candidate to align their work schedule with approximately 8 hours per day, Monday to Friday, during the PST business day. This may require flexibility depending on the candidate's local time zone in Brazil.

📝 Enhancement Note: The PST working hours are a significant consideration for candidates in Brazil, requiring potential adjustments to their daily schedule. Salary estimates are based on current market data for mid-level design roles in Brazil, adjusted for a remote, full-time position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Activate Talent operates within the Human Resources and Staffing industry, specializing in connecting companies with skilled professionals. The client company is described as a "fast-growing digital company," suggesting an environment that is likely dynamic, innovative, and performance-driven, with a strong emphasis on digital marketing and online growth strategies.

Company Size: As a talent acquisition firm, Activate Talent likely works with companies of various sizes. The client being "fast-growing" suggests a medium to large enterprise or a rapidly scaling startup, typically with teams ranging from 50 to 500+ employees. This implies a structured but agile operational environment.

Founded: The founding date of Activate Talent is not provided, but the nature of their business suggests they are an established player in the talent solutions market. The client's "fast-growing" status implies a relatively recent founding or a period of significant expansion.

Team Structure:

• The Graphic Designer will likely be part of a marketing or growth team within the client company.

• This team may include roles such as Marketing Managers, Performance Marketers, Content Creators, Copywriters, and potentially Product Managers.

• The designer will report to a Marketing Lead or Creative Director.

Methodology:

• The client company likely employs agile methodologies, emphasizing iterative design, data-driven decision-making, and rapid deployment of marketing campaigns.

• A strong focus on A/B testing and performance analytics will guide design improvements.

• Collaboration will be facilitated through digital tools and regular virtual meetings.

Company Website: https://www.activatetalent.com/ (This is for Activate Talent, the recruiter. The client's website is not specified.)

📝 Enhancement Note: The client's industry and growth stage are inferred from the description. The emphasis on "fast-growing digital company" points towards a culture that values innovation, speed, and measurable results, which will heavily influence the design team's operational style.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level. The designer is expected to work independently on assigned tasks, contribute to design system maintenance, and collaborate with multiple teams. They are past entry-level responsibilities and are expected to deliver quality work with minimal supervision, while still having opportunities for learning and mentorship.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or Creative Director within the client company. They will collaborate closely with product managers, growth marketers, and potentially other designers.

Operations Impact: The Graphic Designer's work will directly impact the client's customer acquisition, engagement, and conversion rates. High-quality, optimized visuals are crucial for the success of digital marketing campaigns, advertising efforts, and user experience on digital platforms, thereby contributing significantly to the company's growth objectives and revenue generation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in Figma, UI/UX design, motion graphics, or conversion-focused design.

• Leadership Potential: With demonstrated success and initiative, potential to move into Senior Designer, Lead Designer, or Art Director roles within the client company or through Activate Talent's network.

• Cross-Functional Exposure: Gain experience working with diverse teams (marketing, product, sales), enhancing understanding of broader business objectives and strategic planning.

• Industry Exposure: Work with a fast-growing digital company, providing insights into scaling operations and digital marketing strategies in a dynamic environment.

📝 Enhancement Note: This role offers a clear path for a designer to become a specialist in digital performance design, with potential for leadership roles. The emphasis on impact and growth is tied to the client's rapid expansion.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office to commute to. The "office" will be the candidate's chosen workspace within Brazil.

Office Location(s): While the role is remote, the requirement for candidates to be based in Brazil implies a primary operational focus or legal entity presence in that country. Specific cities are not mentioned, suggesting flexibility for candidates located anywhere within Brazil.

Workspace Context:

• Independent Work Environment: Requires a dedicated, quiet workspace conducive to focused design work and video conferencing.

• Digital Collaboration Tools: Daily interaction will occur via project management software, communication platforms (e.g., Slack, Teams), and video conferencing tools.

• Access to Technology: Candidates will need a reliable internet connection and a computer capable of running Figma and other design software smoothly. The client may provide software licenses or stipends.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions will foster collaboration and team cohesion despite the remote setup.

Work Schedule: The role specifies PST working hours. This means candidates will need to be available and working during the typical business day in the Pacific Standard Time zone (e.g., 9 AM to 5 PM PST). This may require adjusting daily routines to accommodate the time difference with Brazil.

📝 Enhancement Note: The PST working hours are a critical factor for remote candidates in Brazil. The work environment is entirely digital, necessitating strong self-discipline and effective use of collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter from Activate Talent to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A session with the hiring manager or a senior designer from the client company. This will involve a deep dive into the candidate's portfolio, focusing on Figma proficiency, design process, and examples of conversion-driven work.

• Design Challenge (Potential): Candidates may be given a small design task or a case study to complete within a set timeframe. This could involve creating a specific ad creative, a landing page mockup, or iterating on an existing design.

• Cross-Functional Interview: A conversation with a member of the marketing or product team to assess collaboration skills and understanding of business objectives.

• Final Interview: Potentially with a higher-level manager or executive to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Highlight Figma Mastery: Ensure your portfolio clearly demonstrates your expertise in Figma. Include interactive prototypes and show how you leverage Figma's features.

• Quantify Impact: For each relevant project, present quantifiable results. Use metrics like "increased CTR by X%," "improved conversion rate by Y%," or "reduced bounce rate by Z%."

• Showcase Process: For key projects, detail your design process: problem statement, research, ideation, execution, testing, and iteration. Explain your rationale behind design decisions.

• Tailor to Digital & Conversion: Prioritize projects that align with digital marketing, performance creatives, and conversion-focused design. If you have eCommerce or DTC experience, feature it prominently.

• Brand Consistency Examples: If possible, show how you've maintained brand consistency across different digital touchpoints.

Challenge Preparation:

• Understand the Client: Research the client's industry, target audience, and existing marketing efforts.

• Focus on Figma: If a challenge is given, ensure you execute it using Figma and demonstrate best practices within the tool.

• Think Performance: Approach any design challenge with a focus on conversion and user engagement. Consider the call-to-action, user journey, and key performance indicators.

• Be Concise and Clear: Practice presenting your work and rationale succinctly. Be prepared to explain your design choices and how they address the brief.

📝 Enhancement Note: The interview process heavily emphasizes practical design skills, particularly with Figma, and the ability to demonstrate measurable results. Candidates should prepare to articulate their process and the business impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, wireframing, prototyping, and collaboration. Deep proficiency is essential.

• Adobe Creative Suite (Preferred):

  • Photoshop: For image editing, manipulation, and asset preparation.
  • Illustrator: For vector graphics, icons, and logos.
  • After Effects (Nice to Have): For motion graphics and light animations.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, and conversion tracking.

• Platform Ad Managers (e.g., Meta Ads Manager, Google Ads): For reviewing the performance of paid creatives.

• Internal Dashboards: The client likely uses internal tools or BI platforms for performance tracking.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not a primary tool for designers, understanding how design assets integrate with CRM campaigns (e.g., email marketing) is beneficial.

• Marketing Automation Platforms (e.g., Mailchimp, Marketo): Familiarity with how designs are implemented in email campaigns.

• Project Management Tools (e.g., Asana, Trello, Jira): Essential for task management, collaboration, and tracking project progress.

📝 Enhancement Note: Figma is the absolute non-negotiable tool. Proficiency in Adobe Creative Suite is a strong plus, especially for asset preparation and potential motion graphics. Familiarity with how design impacts marketing and sales funnels through analytics and CRM integration is also valuable.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Designs are validated and refined based on performance metrics and A/B testing results.

• User-Centricity: Creating intuitive and effective user experiences that drive engagement and conversions.

• Collaboration & Communication: Openness to feedback, proactive communication, and strong teamwork across departments.

• Efficiency & Agility: Ability to produce high-quality work quickly and adapt to changing priorities in a fast-paced environment.

• Innovation & Continuous Improvement: Staying updated with design trends and seeking new ways to optimize creative performance.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, product, and growth teams, acting as a key partner in campaign execution and product development.

• Feedback Loops: A culture of constructive criticism and iterative design, where feedback from peers, managers, and stakeholders is actively sought and incorporated.

• Shared Ownership: While designers lead creative execution, the success of campaigns is a shared responsibility, fostering a collaborative spirit.

• Virtual Teamwork: Reliance on digital communication tools and proactive engagement to maintain strong working relationships in a remote setting.

📝 Enhancement Note: The client's culture is likely fast-paced, performance-oriented, and collaborative, with a strong emphasis on data and user experience. Designers are expected to be integral team players, not just order-takers.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Working PST hours while based in Brazil requires significant personal adjustment and can impact work-life balance.

• Remote Collaboration: Maintaining strong team cohesion and clear communication in a fully remote environment can be challenging.

• Balancing Creativity with Performance: Striking the right balance between aesthetic appeal and the need to drive specific, measurable marketing outcomes.

• Rapid Iteration Cycles: Keeping up with frequent requests for design variations and optimizations in a fast-growing company.

Learning & Development Opportunities:

• Advanced Figma Training: Deepen expertise in Figma's advanced features, prototyping, and component management.

• Conversion Rate Optimization (CRO) Focus: Develop specialized skills in designing for performance, understanding A/B testing methodologies, and interpreting analytics.

• Motion Design & Animation: Explore and develop skills in creating engaging motion graphics for digital ads and social media.

• UX/UI Specialization: Further develop foundational UX/UI principles to contribute to product design or user journey mapping.

• Exposure to High-Growth Strategies: Learn how design supports rapid scaling in a digital business.

📝 Enhancement Note: The primary challenge is the time zone difference. Growth opportunities are aligned with specializing in performance design and leveraging Figma's capabilities to their full potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting ad creative for a social media campaign." (Be prepared to walk through steps, tools, and considerations.)

• "How do you ensure brand consistency across multiple digital channels when working with a design system?" (Showcase your understanding of design systems and their implementation.)

• "Tell me about a time you used data or A/B testing results to inform a design decision. What was the outcome?" (Focus on quantifiable results and your analytical approach.)

Company & Culture Questions:

• "What interests you about working for a fast-growing digital company?" (Show enthusiasm for dynamic environments and growth.)

• "How do you approach working with a remote team and managing your time effectively across different time zones?" (Demonstrate self-discipline and proactive communication strategies.)

Portfolio Presentation Strategy:

• Figma First: If possible, present your portfolio using Figma itself, showcasing interactive elements and your proficiency.

• Storytelling: For each key project, tell a story: the problem, your solution, the process, and the results.

• Quantify Everything: For performance-related work, use clear metrics. If exact numbers aren't available, explain the qualitative impact.

• Focus on Relevance: Prioritize projects that directly align with digital marketing, conversion optimization, and UI design using Figma.

• Be Ready for Challenges: Briefly discuss how you would approach a hypothetical design challenge related to their business.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating Figma expertise, understanding conversion-driven design, and showcasing a collaborative, data-informed approach. Quantifiable results are key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is up-to-date, highlights your strongest Figma projects, and clearly demonstrates your ability to create conversion-driven digital assets. Prioritize projects relevant to social media, paid ads, and landing pages.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of graphic design experience, specific Figma skills, and any experience with digital marketing, performance optimization, or UI/UX design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, the impact of your work with quantifiable results, and your approach to remote collaboration and time zone management. Be ready to discuss your experience with Figma in detail.

• Company Research: While the client company is not named, research Activate Talent and understand their role as a talent partner. Be prepared to discuss why you are interested in supporting a "fast-growing digital company."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Activate Talent or the hiring organization before making application decisions.