Graphic Designer, Events

📍 Job Overview

Job Title: Graphic Designer, Events

Company: Geotab

Location: Oakville, Ontario - Canada; Waterloo, Ontario - Canada

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: March 30, 2026

Experience Level: 3-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute compelling visual content to strengthen Geotab's brand recognition and trust in the market, crucial for GTM strategies and partner engagement.

• Create high-quality, production-ready design assets for a diverse range of applications including digital, print, motion, environmental, and experiential, supporting global marketing initiatives.

• Collaborate closely with senior creative leaders and cross-functional stakeholders to ensure design output aligns with creative strategy, business objectives, and overall GTM plans.

• Uphold and meticulously manage Geotab's visual identity and sub-identities across all platforms, ensuring brand consistency and a cohesive user experience.

📝 Enhancement Note: This role, while primarily focused on graphic design, has significant implications for Revenue Operations and GTM strategy by directly contributing to brand perception, marketing collateral effectiveness, and event presence, all of which influence lead generation and customer acquisition. The emphasis on visual identity and brand consistency is critical for establishing trust and recognition in the competitive IoT and connected transportation market.

📈 Primary Responsibilities

• Develop and create a comprehensive range of visual assets, including layouts, illustrations, and digital graphics, based on established art direction and concepts provided by creative leadership.

• Produce high-quality, production-ready files for various platforms such as digital, print, and motion graphics, ensuring all technical specifications and media requirements are strictly met.

• Translate concepts from sketches, storyboards, and wireframes into polished, final designs for marketing campaigns, event materials, and other collateral.

• Assist in the creation of presentations and mockups for stakeholder reviews, concept pitches, and GTM strategy discussions.

• Collaborate actively during brainstorming sessions to help flesh out creative concepts and explore execution possibilities for various projects.

• Gather and prepare visual references, mood boards, and other assets to effectively convey creative ideas to internal and external stakeholders.

• Work synergistically with content writers, marketing managers, and other team members to ensure design assets are correctly implemented and aligned with project goals and GTM timelines.

• Implement design revisions and incorporate feedback from creative leadership and stakeholders efficiently and accurately through various stages of a project lifecycle.

• Adapt designs across different formats and channels while diligently maintaining the core visual identity and brand guidelines.

• Strictly adhere to Geotab's comprehensive brand guidelines in all design work, ensuring consistency in visual style, typography, and color palettes across every platform.

• Follow established creative project workflows and utilize designated collaboration tools to ensure project transparency and operational efficiency.

• Contribute to the organization and maintenance of creative assets and design files for future use in established asset management tools, supporting future marketing and GTM efforts.

📝 Enhancement Note: The responsibilities clearly indicate a need for strong project management and collaboration skills, essential for any operations-adjacent role. The emphasis on translating concepts and adapting designs across formats highlights the need for strategic thinking and the ability to execute on diverse GTM requirements. Organizing and maintaining assets is a key operational function supporting discoverability and reuse.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree (BDes) in Design or a related field.

Experience:

• 3-5 years of experience in interdisciplinary graphic design within an agency or in-house creative team environment.

Required Skills:

• Expert knowledge of design specifications and media requirements for both print and digital applications, crucial for production-ready outputs.

• Proficiency in Adobe Creative Suite and other industry-standard design tools for creating versatile visual assets.

• Strong command of Google Suite, with a specific emphasis on Google Slides and template building for presentations and marketing materials.

• Experience and willingness to work with AI tools in the design process, demonstrating adaptability to new technologies.

• Excellent communication skills for effective collaboration with creative leaders, stakeholders, and cross-functional teams.

• Proven ability to present a strong portfolio demonstrating high-quality design executions and the problem-solving process behind creative solutions.

Preferred Skills:

• Familiarity with project management and marketing tracking software, specifically Jira, for workflow management and task tracking.

• Experience in environmental and experiential design for event branding and execution.

• Understanding of motion graphics principles and execution.

• Ability to develop and manage visual identity systems.

📝 Enhancement Note: The requirement for experience with AI tools, Google Slides, and Jira indicates a blend of traditional design skills with modern operational and collaborative technologies. The emphasis on portfolio demonstration of the "problem-solving process" is a key indicator of an operations-minded approach to creative work, focusing on outcomes and strategic rationale rather than just aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of interdisciplinary graphic design work, with a strong emphasis on event-related projects (environmental, experiential).

• Demonstrated ability to translate creative briefs and art direction into high-quality, production-ready assets for both digital and print mediums.

• Case studies illustrating the design process, including problem identification, concept development, execution, and final outcome, highlighting strategic thinking and problem-solving.

• Examples of visual identity system development or application, showcasing consistency and adherence to brand guidelines.

Process Documentation:

• Examples of how design concepts were translated from initial sketches, storyboards, or wireframes into final polished designs for campaigns or marketing materials.

• Demonstration of how feedback from creative leadership and stakeholders was incorporated into design revisions throughout a project lifecycle.

• Proof of adherence to established creative project workflows and utilization of collaboration tools for project transparency and efficiency.

• Documentation showcasing the organization and maintenance of creative assets and design files, indicating an understanding of asset management best practices.

📝 Enhancement Note: For a graphic design role with event focus, the portfolio requirement goes beyond aesthetics. It needs to demonstrate a structured approach to design, problem-solving, and adherence to brand and technical specifications, aligning with operations principles of efficiency and process. The emphasis on "translating concepts" and "incorporating feedback" highlights the need for a systematic workflow.

💵 Compensation & Benefits

Salary Range:

• The annual base salary for this position is estimated to be between $71,300 and $83,100 CAD. This range is based on Geotab's provided hiring range and takes into account the specified experience level (3-5 years), location (Ontario, Canada), and the nature of the role within a leading IoT company.

Benefits:

• Flexible working arrangements, supporting work-life balance.

• Home office reimbursement program, aiding in setting up an effective remote workspace.

• Baby bonus and parental leave top-up program, offering support for new parents.

• Online learning and networking opportunities to foster continuous professional development.

• Electric vehicle purchase incentive program, aligning with Geotab's industry and sustainability focus.

• Competitive medical and dental benefits package.

• Retirement savings program to support long-term financial planning.

Working Hours:

• The standard working hours for this role are 40 hours per week.

• Geotab operates on a flexible hybrid working model, encouraging employees to come into the office as often as they like while providing systems and policies to support both in-person and virtual work. Reliable internet connection (50mb DL/10mb UL) is required for remote work.

📝 Enhancement Note: The salary range provided by Geotab is for a mid-level Graphic Designer role in the Ontario tech market. The benefits package is comprehensive and aligns with Geotab's positioning as a strong employer, with specific perks like the EV incentive and parental leave top-up being attractive to potential candidates and reflecting company values. The hybrid work model details are crucial for operations professionals evaluating work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Internet of Things (IoT) and Connected Transportation. Geotab operates at the forefront of technology, leveraging data analytics and machine learning to provide fleet management solutions. This fast-paced, innovative environment demands adaptability and a forward-thinking approach from its employees.

Company Size: Geotab is a global leader, indicating a substantial organizational size. This means opportunities for structured career progression, access to diverse teams and projects, and the stability of a well-established company. For operations roles, this often translates to well-defined processes and systems, but also the need for scalability and efficiency.

Founded: Geotab was founded with a vision to advance security and connect commercial vehicles to the internet. Its history is rooted in innovation and leveraging data to solve real-world business challenges, fostering a culture that values problem-solving and continuous improvement.

Team Structure:

• The graphic design function likely sits within a broader Marketing or Creative department. This team is expected to be collaborative, working closely with marketing managers, content creators, and potentially product teams.

• Reporting structure likely involves a Senior Creative Lead or Director, with designers contributing to various project teams based on GTM initiatives or event requirements.

Methodology:

• Design decisions are expected to be data-informed and aligned with business objectives, reflecting an operations-centric approach to creative work.

• Workflow planning and optimization are crucial for managing multiple projects and deadlines efficiently, likely involving project management tools.

• Automation and efficiency practices may be explored through the use of AI tools and template building to streamline the design process and asset creation.

Company Website: https://www.geotab.com/

📝 Enhancement Note: Understanding Geotab's industry and size is key for operations candidates. A large, tech-focused company implies sophisticated systems and processes, and also a need for individuals who can navigate complex structures and contribute to scalable solutions. The company's emphasis on data and innovation suggests a culture that values analytical thinking even in creative roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-5 years of experience. It involves executing designs based on established direction while also contributing to creative concepts and problem-solving. For operations professionals, this level typically signifies a contributor role with increasing responsibility for project execution and process adherence.

Reporting Structure: The Graphic Designer will report to senior creative leadership, working within a team that supports broader marketing and GTM initiatives. This structure allows for mentorship and guidance while providing opportunities to manage specific design projects end-to-end.

Operations Impact: While not a traditional operations role, this Graphic Designer's work directly impacts the effectiveness of GTM strategies by enhancing brand perception, creating compelling marketing collateral, and designing impactful event experiences. High-quality visuals are crucial for lead generation, customer engagement, and partner communication, all of which are key operational metrics.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to develop a deeper understanding of GTM strategies, event marketing operations, and cross-functional collaboration by working closely with marketing and sales teams.

• Technical Skill Development: Potential to gain proficiency in emerging AI design tools, advanced motion graphics, and more complex environmental/experiential design applications.

• Leadership Potential: With proven performance and a strong understanding of brand strategy and operational efficiency, there could be pathways to Senior Designer roles, Creative Team Lead positions, or specialized areas within the creative department.

📝 Enhancement Note: The growth analysis highlights how a creative role can intersect with operational development. For candidates looking to transition or broaden their skills, this role offers exposure to GTM strategy, project management tools, and the iterative processes common in operations. The emphasis on "problem-solving" and "strategic thinking" in design aligns with the core competencies of operations professionals.

🌐 Work Environment

Office Type: Geotab operates a flexible hybrid working model. Their offices are described as beautiful, safe, and clean, encouraging employees to come in frequently. This suggests a professional, well-maintained physical workspace designed for collaboration and productivity.

Office Location(s): The role is based in Oakville and Waterloo, Ontario, Canada. These locations likely offer modern office facilities with amenities to support employee well-being and productivity.

• Oakville, ON: Located in Halton Region, offering accessibility and a vibrant business community.

• Waterloo, ON: Situated in the Region of Waterloo, a well-known tech hub, potentially providing a dynamic and innovative work environment.

Workspace Context:

• The workspace is designed to foster collaboration, with systems and policies supporting both in-person and virtual work. This implies a mix of open-plan areas, meeting rooms, and potentially private spaces for focused work.

• Access to Geotab's suite of cloud-based applications, collaboration tools, and asynchronous working capabilities will be available, supporting efficient design workflows regardless of location.

Work Schedule:

• A standard 40-hour work week is expected.

• The flexible hybrid model allows for a degree of autonomy in structuring the work week, balancing in-office collaboration with remote work flexibility, which is beneficial for managing design projects and personal needs.

📝 Enhancement Note: The hybrid work environment and emphasis on well-equipped offices are key considerations for operations professionals who value structure, collaboration, and access to resources. The description of the workspace suggests a company that invests in employee comfort and productivity, which is often a hallmark of well-managed operational environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application and resume review, followed by a brief call to assess basic qualifications and cultural fit.

• Portfolio Review: A critical stage where candidates present their portfolio, focusing on design executions, problem-solving processes, and technical versatility. Be prepared to discuss specific projects in detail.

• Technical/Creative Assessment: This may involve a design challenge or a more in-depth discussion about design principles, brand application, and workflow management.

• Stakeholder Interviews: Meetings with the hiring manager, senior creative leaders, and potentially cross-functional team members (e.g., marketing managers) to evaluate collaboration skills, strategic thinking, and alignment with team dynamics.

• Final Interview: Likely with a department head or senior executive, focusing on overall fit, career aspirations, and impact potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your event design experience, visual identity work, and ability to translate concepts into production-ready assets. Prioritize quality over quantity.

• Showcase Process: For each project, clearly articulate the problem statement, your role, the creative process (ideation, iteration, problem-solving), design choices, and the final outcome/impact. Use visuals to guide the narrative.

• Highlight Versatility: Include examples of digital, print, and potentially motion or environmental designs to demonstrate your breadth of skills.

• Demonstrate Brand Adherence: Show examples where you successfully applied or developed brand guidelines.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, Google Slides, AI tools, and any other relevant software.

Challenge Preparation:

• Understand Geotab's Brand: Research Geotab's current visual identity, marketing materials, and recent campaigns. Familiarize yourself with their tone of voice and overall brand messaging.

• Event Design Focus: If a challenge is event-related, think about how design can enhance attendee experience, communicate key messages, and drive engagement. Consider environmental graphics, signage, and digital assets for events.

• Problem-Solving Scenarios: Practice approaching design problems with a structured, operations-minded approach: define the objective, brainstorm solutions, evaluate options, and plan for execution and feedback.

• Time Management: If given a timed challenge, practice working efficiently under pressure.

📝 Enhancement Note: The interview process emphasizes not just creative output but also strategic thinking, process adherence, and problem-solving – all critical operational competencies. The portfolio review, in particular, is a direct assessment of a candidate's ability to document and articulate their work process, much like an operations professional would present a case study.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop, Illustrator, InDesign, and potentially After Effects for motion graphics.

• Google Suite: Specifically Google Slides for presentation building and template creation, and potentially Google Docs/Sheets for collaboration and asset management.

• AI Tools: Experience or willingness to work with AI tools for design generation, enhancement, or automation is required, indicating a forward-looking approach to the creative process.

Analytics & Reporting:

CRM & Automation:

• Jira: Familiarity with Jira for project management, task tracking, and workflow management is preferred, indicating an understanding of how creative projects integrate into broader GTM operations.

Other Potential Tools:

• Asset Management Systems: Experience with organizing and maintaining creative assets in digital asset management (DAM) systems.

• Prototyping Tools: Depending on the scope, tools like Figma or Adobe XD might be relevant for digital design mockups.

📝 Enhancement Note: The technology stack highlights a blend of creative software and operational tools. Proficiency in Adobe Creative Suite is standard, but the explicit mention of Google Slides, Jira, and AI tools points towards an expectation of operational efficiency and integration with broader GTM workflows. This is a key differentiator for operations-minded candidates.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering high-quality work efficiently, meeting deadlines, and optimizing design workflows.

• Brand Stewardship: A deep commitment to upholding and strengthening Geotab's visual identity and brand guidelines across all communications.

• Collaboration & Teamwork: Fostering a supportive environment where designers work effectively with creative leaders, marketing teams, and other stakeholders.

• Innovation & Adaptability: Embracing new technologies, such as AI tools, and adapting to evolving design trends and project requirements.

• Data-Driven Approach: While creative, design decisions are expected to be informed by business objectives and potentially performance metrics.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to integrate seamlessly with marketing, sales enablement, and event planning teams, contributing to shared GTM goals.

• Feedback & Iteration: A culture that encourages constructive feedback and iterative design processes to refine creative solutions.

• Knowledge Sharing: Openness to sharing design expertise, best practices, and learnings with colleagues to elevate the entire creative output.

📝 Enhancement Note: The team culture values efficiency, collaboration, and innovation, which are core tenets of successful operations teams. A designer who understands how their work supports broader business objectives and can collaborate effectively across departments will thrive here, demonstrating an operations mindset even within a creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Project Diversity: Ensuring all designs adhere to strict brand guidelines while catering to the unique requirements of various platforms (digital, print, motion, events).

• Managing Tight Deadlines and High Volume: Working effectively under pressure to deliver multiple high-quality assets for fast-paced GTM campaigns and events.

• Integrating New Technologies: Adapting to and effectively utilizing AI tools in the design process, which may require learning new workflows and techniques.

• Translating Abstract Concepts: Effectively visualizing and communicating complex technical information or abstract GTM strategies through design.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like motion graphics, environmental design, or interactive applications through project exposure and potential training.

• GTM Strategy Exposure: Gaining a better understanding of marketing operations, campaign execution, and event planning by working closely with relevant teams.

• Technology Adoption: Learning to leverage AI tools and other emerging design technologies to enhance efficiency and creativity.

• Brand Strategy: Developing a more profound understanding of brand management and its impact on business growth.

📝 Enhancement Note: The challenges presented mirror those faced in operations roles, such as managing multiple priorities, ensuring consistency, and adapting to new technologies. The growth opportunities highlight a path for developing not just creative skills but also strategic and operational acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a unique project requirement. How did you approach it?" (Focus on problem-solving, adherence to process, and creative negotiation).

• "Walk us through a challenging event design project from concept to completion. What were the key objectives, your role, and the outcome?" (Emphasize process, collaboration, and impact).

• "How do you ensure your design work aligns with broader marketing or GTM objectives?" (Highlight understanding of business goals, audience, and strategic intent).

Company & Culture Questions:

• "What interests you about Geotab's mission and its role in the IoT industry?" (Showcase research and genuine interest in the company's domain).

• "How do you see your design skills contributing to Geotab's GTM strategy?" (Connect your role to business outcomes and operational success).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (problem/brief), middle (process/solutions), and end (outcome/impact).

• Quantify Results: Where possible, use metrics or describe qualitative impacts to demonstrate the effectiveness of your designs (e.g., increased engagement, clearer communication, successful event execution).

• Showcase Process, Not Just Polish: Explain your thought process, design rationale, and how you overcame challenges. This is crucial for demonstrating operational thinking.

• Tailor to Geotab: Highlight projects most relevant to Geotab's industry, brand, and the specific requirements of this role (e.g., event design, B2B tech visuals).

📝 Enhancement Note: Interview preparation advice focuses on demonstrating not just creative talent but also strategic thinking, process orientation, and business acumen. The emphasis on "problem-solving," "alignment with objectives," and "quantifying results" is directly transferable from operations interview strategies.

📌 Application Steps

To apply for this Graphic Designer, Events position:

• Submit your application through the Geotab careers portal via the provided link.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 high-impact projects related to event design, B2B marketing collateral, or visual identity systems. Ensure each project clearly articulates the challenge, your process, and the measurable outcomes or strategic intent.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Adobe Creative Suite," "Google Slides," "Jira," "visual identity," "event design," and "AI tools." Quantify your achievements where possible (e.g., "Designed X assets for Y campaigns").

• Prepare a Concise Presentation: Be ready to present your portfolio in a structured manner, focusing on your problem-solving approach and how your designs supported business or GTM objectives. Practice your narrative for each case study.

• Research Geotab: Familiarize yourself with Geotab's products, services, target markets, and recent marketing efforts. Understand their brand voice and visual identity to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.