Graphic Designer, Employer Brand

📍 Job Overview

Job Title: Graphic Designer, Employer Brand

Company: Travel + Leisure Co.

Location: Orlando Corporate Headquarters, Florida, United States

Job Type: FULL_TIME

Category: Employer Branding / Marketing Operations

Date Posted: March 23, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping Travel + Leisure Co.'s employer brand through strategic graphic design and compelling visual storytelling, aiming to position the company as a premier employer of choice.

• Responsibilities encompass the creation of diverse visual assets for recruitment marketing initiatives, ensuring brand consistency across all talent acquisition platforms and digital touchpoints.

• The position requires a blend of creative design expertise, digital marketing acumen, and a deep understanding of employer brand strategy to attract and engage a global talent pool.

• This role will directly contribute to enhancing the candidate experience by designing engaging content for career sites, recruitment landing pages, and marketing campaigns that resonate with prospective associates.

📝 Enhancement Note: While the title is "Graphic Designer," the description heavily emphasizes employer branding, recruitment marketing, and candidate experience. This suggests the role is more specialized than a general graphic designer, focusing on using design as a tool to attract talent. This aligns with roles often found within or closely supporting Talent Acquisition Operations or Marketing Operations functions. The inclusion of "employer brand strategy" and "recruitment marketing campaigns" indicates a need to understand how design drives specific GTM (Go-To-Market) talent acquisition goals.

📈 Primary Responsibilities

• Design and develop a wide range of visual assets to support recruitment marketing initiatives, including social media graphics, digital advertisements, career site content, email templates, and collateral for recruiting events.

• Utilize Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create scalable design templates that empower global recruiting teams and maintain brand integrity.

• Maintain and evolve the Employer Brand Style Guide, ensuring consistent visual representation of the company's culture and values across all talent attraction materials.

• Collaborate on photo and video shoots to expand the employer brand asset library, capturing authentic associate experiences and company culture.

• Design and manage content for the company's career website and recruitment landing pages, ensuring accuracy, relevance, and an engaging candidate journey.

• Develop persona-driven recruitment marketing campaigns across email, SMS, social media, and digital advertising platforms to effectively target and engage desired candidate segments.

• Translate the company’s culture, mission, and associate stories into compelling employer brand content that resonates with potential applicants.

• Partner closely with Talent Acquisition, HR, Brand, Social Media, and Communications teams to ensure recruitment marketing efforts are strategically aligned with the overall employer brand strategy.

📝 Enhancement Note: The responsibilities clearly lean into GTM talent acquisition marketing. The emphasis on "persona-driven campaigns," "recruitment marketing initiatives," and "candidate engagement workflows" indicates a need for operational thinking beyond just design execution. This role is expected to contribute to the "go-to-market" strategy for talent acquisition.

🎓 Skills & Qualifications

Education: Bachelor’s degree in marketing, advertising, communications, graphic design, or a related field is required. Equivalent experience may be accepted in lieu of a degree.

Experience: 2-5+ years of relevant graphic design experience, with a strong focus on employer branding, recruitment marketing, or talent acquisition communications.

Required Skills:

• Graphic Design Expertise: Proven ability to create visually compelling assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.

• Visual Storytelling: Skill in translating brand messaging and company culture into engaging visual narratives that resonate with target audiences.

• Employer Branding Strategy: Understanding of how to position an organization as an employer of choice and develop content that reflects company values and associate experiences.

• Recruitment Marketing: Experience in developing and executing marketing campaigns specifically designed to attract and engage candidates.

• Digital Marketing Platforms: Familiarity with social media platforms, email marketing, and digital advertising channels for campaign deployment.

• Brand Consistency: Ability to maintain and enforce brand guidelines across all creative materials.

• Website Content Management: Experience with designing and managing content for career websites or recruitment landing pages.

Preferred Skills:

• CRM & Automation Platforms: Experience with digital marketing and CRM platforms for campaign management and candidate engagement tracking.

• Website Content Management Systems (CMS): Familiarity with CMS platforms for updating and managing web content.

• Talent Acquisition Collaboration: Experience working closely with Talent Acquisition teams to understand their needs and support their hiring initiatives.

• Cross-functional Communication: Strong ability to collaborate effectively with HR, Brand, Social Media, and Communications departments.

• Content Creation: Experience in translating complex brand messaging into clear, concise, and visually appealing content.

📝 Enhancement Note: The "experience equivalent" clause suggests flexibility, but a strong portfolio is crucial. The emphasis on specific tools like Canva and Adobe Creative Suite, alongside strategic elements like "employer brand strategy" and "recruitment marketing," indicates this role requires a practical, results-oriented designer with an understanding of marketing operations principles within talent acquisition.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Asset Showcase: A comprehensive portfolio demonstrating a range of digital design projects, including social media graphics, digital ads, website elements, and campaign collateral.

• Employer Brand Focus: Specific examples of work that highlight the development and execution of employer brand initiatives or recruitment marketing campaigns.

• Brand Consistency Examples: Demonstrations of how brand guidelines were applied and maintained across different marketing materials and platforms.

• Storytelling Examples: Projects that effectively tell a story, whether about company culture, associate experiences, or campaign objectives, through visual mediums.

• Tool Proficiency: Evidence of proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) within the presented work.

Process Documentation:

• Workflow Design: Ability to design and document creative workflows for asset development, ensuring efficient collaboration with internal stakeholders and timely delivery.

• Template Creation & Implementation: Experience in creating scalable design templates and documenting their usage guidelines for broader team adoption.

• Brand Guideline Adherence: Processes for ensuring all creative output strictly adheres to established employer brand and corporate identity guidelines.

• Campaign Asset Lifecycle: Understanding of the process for creating, deploying, and iterating on creative assets for recruitment marketing campaigns based on performance data.

📝 Enhancement Note: For a role focused on employer branding and recruitment marketing, the portfolio is paramount. It needs to showcase not just aesthetic skills but also strategic application of design to achieve talent acquisition goals. Documenting processes for template creation and brand adherence is key for scalability and consistency, which are core operations concepts.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Orlando, Florida, a competitive salary range is estimated to be between $60,000 - $80,000 annually. This estimate considers the specialized nature of employer branding and recruitment marketing, the required tool proficiency, and the cost of living in the Orlando area.

Benefits:

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Flexible Spending Accounts (FSAs)

• Life and Accident Coverage

• Disability Insurance

• Paid Time Off (PTO)

• Parental Leave

• Holidays

• Wish Day Paid Time to Volunteer

• 401k with Employer Match (subject to eligibility)

• Legal and Identity Theft Plan

• Voluntary Income Protection Benefits

• Wellness Program

• Employee Assistance Program (EAP)

Working Hours: Standard full-time hours are expected, typically 40 hours per week. While the role is on-site, flexibility may be available for specific project deadlines or collaborative needs, subject to manager approval.

📝 Enhancement Note: The salary range is an estimation based on industry data for similar roles in the specified location and experience level. The benefits listed are directly from the provided text and are comprehensive, covering health, financial, and well-being aspects. The mention of "temporary and/or seasonal associates are ineligible for Paid Time Off" is a specific exclusion worth noting.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel + Leisure Co. operates within the travel and hospitality industry, specifically focusing on vacation ownership and travel memberships. This sector is characterized by a strong emphasis on customer experience, brand loyalty, and global reach.

Company Size: Travel + Leisure Co. is a large organization, indicated by its broad portfolio of brands and global presence. This scale suggests a structured environment with established processes, opportunities for specialization, and potential for career advancement across various departments.

Founded: While the founding date isn't provided, Travel + Leisure Co. is described as the "world's leading vacation ownership and travel membership company," implying a significant history and established market position. This longevity suggests a stable, reputable employer.

Team Structure:

• The Graphic Designer, Employer Brand will likely be part of a broader Marketing or Talent Acquisition team.

• The role requires close collaboration with Talent Acquisition specialists, HR business partners, the Brand team, Social Media managers, and the Communications department.

Methodology:

• Data-Driven Storytelling: The company emphasizes using data and insights to inform creative content, particularly for employer branding and recruitment marketing, to ensure maximum impact and resonance with target candidate personas.

• Brand Consistency & Cohesion: A core methodology involves maintaining a unified brand voice and visual identity across all platforms, ensuring a consistent experience for candidates and associates.

• Innovation & Growth: The company fosters an environment of continuous learning and improvement, encouraging associates to explore new ideas and contribute to innovation within their roles.

Company Website: https://www.travelandleisureco.com/

📝 Enhancement Note: The company's mission to "put the world on vacation" suggests a culture that values experiences, service, and global connection. For an employer brand role, this translates to highlighting opportunities for associates to contribute to these values and enjoy the benefits of working within the travel industry. The scale of the company implies established operational frameworks and a need for clear communication and process adherence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer with a specialized focus on Employer Branding and Recruitment Marketing. It requires a blend of technical design skills and strategic marketing understanding, indicating a need for an individual who can execute creative projects while also contributing to broader talent acquisition goals. The 2-5 years of experience requirement places it firmly in the junior to mid-career bracket.

Reporting Structure: The Graphic Designer will likely report to a manager within the Talent Acquisition, HR, or Marketing department, depending on how the employer branding function is structured within Travel + Leisure Co. This individual will collaborate extensively with various teams, including Talent Acquisition, HR, Brand, Social Media, and Communications.

Operations Impact: This role significantly impacts the company's ability to attract top talent by creating a compelling and consistent employer brand narrative. High-quality visual content and well-executed recruitment marketing campaigns directly influence candidate perception, application rates, and ultimately, the success of hiring initiatives. By shaping the candidate experience from the first touchpoint, this role contributes to building a strong talent pipeline and reinforcing the company's reputation as an employer of choice.

Growth Opportunities:

• Specialization: Deepen expertise in employer branding, recruitment marketing, and talent attraction strategies within the travel industry.

• Leadership Potential: Progress into roles such as Senior Graphic Designer, Employer Brand Manager, or lead creative positions for talent acquisition initiatives.

• Skill Development: Opportunities to expand skills in digital marketing, campaign management, UX/UI for career sites, and potentially video production/editing through cross-functional projects.

• Cross-Functional Exposure: Gain experience working with diverse teams, understanding different departmental needs and contributing to broader organizational goals beyond just design.

📝 Enhancement Note: The growth opportunities highlight a path that could lead into more strategic marketing or talent operations management roles, especially if the candidate develops a strong understanding of recruitment metrics and campaign effectiveness.

🌐 Work Environment

Office Type: The role is based at the Orlando Corporate Headquarters, suggesting a professional office environment. This setting typically facilitates in-person collaboration, team meetings, and access to company resources.

Office Location(s): Orlando, Florida, United States. This location offers a vibrant business environment and is a major hub for the tourism and hospitality industry.

Workspace Context:

• Collaborative Atmosphere: The description emphasizes collaboration with Talent Acquisition, HR, Brand, Social Media, and Communications teams, indicating a workplace that encourages teamwork and cross-functional interaction.

• Tools & Technology: Associates will have access to necessary design software (Adobe Creative Suite, Canva) and potentially other marketing and HR technology platforms.

• Team Interaction: Opportunities for regular interaction with colleagues through meetings, brainstorming sessions, and project work, fostering a supportive and dynamic work environment.

Work Schedule: A standard 40-hour work week is expected for this full-time, on-site position. While core business hours will apply, there might be some flexibility for project deadlines, subject to manager approval, allowing for efficient workflow management and creative output.

📝 Enhancement Note: The on-site requirement in a corporate headquarters environment suggests a structured workday with opportunities for direct team collaboration and access to in-person support, which can be beneficial for complex design projects and brand strategy alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, critically, your portfolio to assess your design skills, employer branding experience, and alignment with the role's requirements.

• Creative/Skills Assessment: You may be asked to complete a design challenge or present specific pieces from your portfolio that demonstrate your ability to create employer brand assets, tell stories visually, and use the required software (Canva, Adobe Creative Suite).

• Behavioral & Situational Interviews: Interviews with hiring managers and potential team members to assess your collaboration style, problem-solving approach, understanding of employer branding principles, and how you would contribute to the team and company culture.

• Cross-functional Stakeholder Interview: Potentially an interview with representatives from Talent Acquisition, Brand, or Communications teams to gauge your ability to work effectively across departments.

Portfolio Review Tips:

• Curate Strategically: Select projects that clearly demonstrate your experience in employer branding, recruitment marketing, and visual storytelling. Include examples that show your ability to work with Canva and Adobe Creative Suite.

• Showcase Impact: For each project, briefly explain the objective, your role, the tools used, and the outcome or impact (e.g., increased engagement, improved candidate perception, successful campaign execution). Quantifiable results are a major plus.

• Highlight Brand Consistency: Include examples where you successfully applied brand guidelines or developed new assets within an existing brand framework.

• Demonstrate Versatility: Showcase a range of asset types (social media, digital ads, web graphics) and project scopes to prove your adaptability.

• Storytelling Focus: Ensure your portfolio clearly communicates how your designs tell a compelling story about the company culture and associate experience.

Challenge Preparation:

• Understand the Employer Brand: Research Travel + Leisure Co.'s current employer brand messaging, company culture, and target candidate personas.

• Design for the Audience: If given a brief, focus on creating assets that would appeal to the specific talent segments the company is trying to attract.

• Showcase Tool Proficiency: Be prepared to demonstrate your ability to use Canva and Adobe Creative Suite effectively within the challenge.

• Communicate Your Process: Be ready to articulate your design process, your creative decisions, and how your work aligns with the employer brand strategy.

📝 Enhancement Note: The portfolio is explicitly called out as essential. Candidates must tailor their application to showcase how their design skills directly support talent acquisition and employer branding objectives, rather than just general graphic design capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing and manipulation), Illustrator (vector graphics and illustrations), and InDesign (layout and publication design). Proficiency is mandatory.

• Canva: A key tool for creating scalable design templates and assets, particularly for social media and recruitment marketing materials, often used for faster iteration and broader team accessibility.

Analytics & Reporting:

CRM & Automation:

• Digital Marketing Platforms: Experience with platforms used for recruitment marketing campaigns (e.g., email marketing software, social media management tools, digital advertising platforms) is expected.

• Website Content Management Systems (CMS): Familiarity with CMS for managing career site content is noted as a preferred skill.

📝 Enhancement Note: The explicit mention of both Adobe Creative Suite and Canva suggests a need for versatility – high-end professional design capabilities combined with user-friendly tools for wider adoption and faster content creation. This is a common requirement in marketing operations and employer branding roles.

👥 Team Culture & Values

Operations Values:

• Putting the World on Vacation: This core company value likely translates into an operations culture that prioritizes creating positive experiences, even in internal functions like talent acquisition. The employer brand should reflect this aspirational and service-oriented ethos.

• Innovation and Growth: Travel + Leisure Co. encourages associates to embrace new ideas and continuous learning. This implies an operations environment that is open to adopting new design tools, marketing strategies, and efficient workflows.

• Collaboration: The emphasis on working with multiple departments (Talent Acquisition, HR, Brand, Comms) highlights a value placed on teamwork and cross-functional synergy.

• Excellence and Fun: The company aims to deliver excellence while also fostering a fun and supportive environment. This suggests an operations team that is professional and results-driven, but also values positive interactions and team camaraderie.

Collaboration Style:

• Cross-Functional Integration: The role requires extensive collaboration with diverse teams. The ideal candidate will be adept at communicating design concepts, receiving feedback, and integrating various stakeholder inputs into their work.

• Process-Oriented: Working within a large organization and supporting recruitment marketing implies a need for structured processes in design requests, approvals, and asset deployment, ensuring efficiency and brand consistency.

• Feedback-Driven Improvement: The culture likely encourages feedback to refine creative output and improve recruitment marketing campaign effectiveness, making it a dynamic and iterative process.

📝 Enhancement Note: Understanding and embodying the company's core values is crucial for an employer brand role, as the output directly reflects these values to potential employees. A collaborative and growth-oriented mindset is key for success in this cross-functional position.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Recruitment Needs: Ensuring that all creative assets align with both the corporate brand identity and the specific messaging required to attract diverse candidate pools for various roles.

• Translating Complex Company Culture into Visuals: Effectively communicating the nuances of Travel + Leisure Co.'s culture, mission, and associate experience through compelling visual storytelling that resonates with potential applicants.

• Keeping Pace with Digital Trends: Continuously adapting design strategies and asset creation to evolving digital marketing trends and social media platform best practices to maintain engagement.

• Managing Stakeholder Feedback: Navigating feedback from multiple departments (Talent Acquisition, Brand, HR) to produce creative assets that meet diverse expectations while maintaining design integrity.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in specific areas of graphic design, digital marketing, and visual storytelling.

• Employer Branding Strategy: Deeper understanding of recruitment marketing, candidate journey mapping, and employer value proposition (EVP) communication.

• Cross-Departmental Exposure: Gaining insights into the operations of Talent Acquisition, HR, and Corporate Communications, which can broaden career perspectives.

• Industry Trends: Staying abreast of best practices in employer branding and recruitment marketing within the competitive travel and hospitality sector.

📝 Enhancement Note: The challenges present opportunities to develop strategic thinking and problem-solving skills beyond pure design execution, preparing for roles with more strategic responsibility in marketing or talent operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign to attract Gen Z talent for entry-level roles at Travel + Leisure Co.?" (Assesses understanding of target audiences, platforms, and campaign strategy.)

• "Describe your process for ensuring brand consistency across a variety of recruitment marketing materials, from digital ads to event collateral." (Tests understanding of brand guidelines and process management.)

• "Walk us through a successful employer branding project you led or significantly contributed to. What were the objectives, your role, the challenges, and the results?" (Evaluates experience, problem-solving, and ability to articulate impact.)

Company & Culture Questions:

• "What appeals to you about Travel + Leisure Co.'s mission to 'put the world on vacation,' and how would you translate that into compelling employer brand visuals?" (Assesses alignment with company values and creative application.)

• "How would you collaborate with our Talent Acquisition team to understand their hiring needs and create visuals that support their recruitment efforts?" (Examines teamwork and cross-functional communication abilities.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the project goal, your specific contribution, the tools used, and the impact achieved.

• Highlight Employer Brand Examples: Prioritize showcasing projects directly related to employer branding, recruitment marketing, or talent attraction.

• Demonstrate Tool Proficiency: Be ready to speak to your technical skills in Adobe Creative Suite and Canva, perhaps even showing specific techniques used in your work.

• Focus on Storytelling: Emphasize how your designs communicate the company culture and associate experience effectively.

• Prepare for Q&A: Anticipate questions about your design choices, process, and how your work aligns with business objectives.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent but also a strategic understanding of how design serves employer branding and talent acquisition goals, with specific examples tied to the travel industry if possible.

📌 Application Steps

To apply for this Graphic Designer, Employer Brand position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of employer branding, recruitment marketing, and visual storytelling relevant to a large, global company in the travel industry. Ensure it showcases proficiency in both Adobe Creative Suite and Canva.

• Resume Optimization: Highlight experience in graphic design, employer branding, digital marketing, and cross-functional collaboration. Use keywords from the job description such as "employer brand," "recruitment marketing," "visual storytelling," "Canva," and "Adobe Creative Suite."

• Interview Preparation: Practice articulating your design process, explaining your creative decisions, and discussing how your work has contributed to talent acquisition goals. Prepare to present specific portfolio pieces and discuss your understanding of Travel + Leisure Co.'s brand.

• Company Research: Thoroughly research Travel + Leisure Co.'s mission, values, current employer brand initiatives, and the travel industry landscape. Understand their target candidate profiles and how your design skills can attract them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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