Graphic Designer (DTC / eCommerce Focus) - 59418596999

📍 Job Overview

Job Title: Graphic Designer (DTC / eCommerce Focus)

Company: Activate Talent

Location: Brazil

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 23, 2026

Experience Level: Mid-Level (3-6+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Execute conversion-focused graphic design for high-impact DTC and eCommerce marketing campaigns.

• Develop visually compelling assets across email, product imagery, digital advertising, and web touchpoints.

• Collaborate cross-functionally with marketing, growth, and copy teams to drive campaign performance and business growth.

• Optimize designs based on data-driven insights and A/B testing results to enhance engagement and conversion rates.

• Maintain brand consistency and adapt creative strategies to meet diverse campaign objectives in a remote, US Hours work environment.

📝 Enhancement Note: This role, while titled Graphic Designer, has significant implications for operations within a DTC/eCommerce context. The focus on conversion-driven design, performance optimization, and A/B testing positions this role as critical to the efficiency and effectiveness of marketing operations. The requirement to work US Hours for a Brazil-based remote role suggests a need for strong asynchronous communication skills and proactive project management.

📈 Primary Responsibilities

• Design and iterate on conversion-focused email creatives, including campaigns, automated flows, and newsletters, aligning with brand guidelines and customer retention strategies.

• Produce high-quality product imagery, infographics, and enhanced content for Product Detail Pages (PDPs), marketplace listings (e.g., Amazon), and dedicated landing pages.

• Create dynamic digital ad creatives and banners tailored for paid social platforms (Meta, TikTok, Google Ads) and other web placements.

• Partner closely with marketing, growth, and copy teams to translate campaign strategies into impactful visual narratives.

• Ensure unwavering brand consistency across all creative assets while demonstrating flexibility to adapt designs for specific campaign needs and platform requirements.

• Analyze performance data (CTR, CVR, engagement metrics) to inform design decisions and optimize creative output for maximum impact.

• Support comprehensive A/B testing initiatives by generating multiple design variations to identify optimal creative approaches.

• Prioritize mobile-first design principles and ensure all assets are optimized for various digital platforms and screen sizes.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-informed design and performance optimization, which are core tenets of effective marketing and revenue operations. The need to support A/B testing and analyze performance metrics indicates a direct contribution to growth initiatives and operational efficiency within the marketing function.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for mid-level roles and can be beneficial.

Experience: 3–6+ years of professional graphic design experience specifically within Direct-to-Consumer (DTC) or eCommerce brand environments.

Required Skills:

• Demonstrated expertise in graphic design for DTC and eCommerce brands.

• A robust portfolio showcasing successful email design, compelling product imagery, infographics, and impactful paid ad creatives/banners.

• Advanced proficiency in design software, including Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Hands-on experience with email marketing platforms such as Klaviyo or comparable systems.

• A deep understanding of conversion-focused design principles and their application in driving user action.

• Proven ability to manage multiple concurrent projects, prioritize tasks effectively, and meet stringent deadlines in a fast-paced environment.

Preferred Skills:

• Experience designing Amazon A+ content or other marketplace-specific enhanced content.

• Basic proficiency in motion graphics or GIF creation for animated digital assets.

• Familiarity with eCommerce platforms like Shopify or experience with landing page builders.

• A foundational understanding of performance marketing metrics, including CTR, CPA, and ROAS, and how design impacts them.

📝 Enhancement Note: The specific mention of Figma, Adobe Creative Suite, and Klaviyo points to a need for hands-on technical proficiency. The emphasis on a portfolio with specific examples (email, product imagery, ads) is crucial for demonstrating practical application of design skills in an operational marketing context. The preference for performance marketing metric understanding suggests a candidate who thinks beyond aesthetics and considers business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates proficiency in creating conversion-focused assets.

• Specific case studies or examples showcasing successful email campaign designs, highlighting engagement or conversion improvements.

• Examples of high-quality product imagery and infographics that enhance product appeal and understanding.

• A collection of digital ad creatives and banners that illustrate effective visual communication for paid media campaigns.

Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their design process, including how they approach brief interpretation, concept development, feedback incorporation, and final asset delivery.

• Ability to articulate how design decisions are informed by performance data and A/B testing outcomes.

• Familiarity with workflows for asset management and version control, especially in a remote setting.

📝 Enhancement Note: For operations-focused roles like this, a portfolio is not just a showcase of work but a demonstration of process and impact. Candidates should be ready to discuss the 'why' behind their design choices, linking them to business objectives and operational efficiency.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer with 3-6+ years of experience in Brazil, working US hours, the estimated salary range is R$7,000 to R$12,000 per month (approximately $1,400 - $2,400 USD, subject to exchange rate fluctuations). This estimate is based on market data for similar roles in Brazil that require working US time zones, considering the demand for specialized skills in DTC/eCommerce.

Benefits:

• Full-time employment status.

• Remote work flexibility, allowing for a home-based office setup.

• Opportunity to work with high-performing DTC and eCommerce brands.

• Exposure to data-driven marketing strategies and performance optimization.

• Potential for professional development within marketing operations and creative strategy.

• Collaboration with cross-functional teams in a dynamic environment.

Working Hours: Full-time, aligning with US Business Hours. This typically translates to approximately 40 hours per week, with specific overlap requirements for team collaboration and meetings.

📝 Enhancement Note: The salary range is an estimate based on general market conditions for remote graphic design roles in Brazil requiring US work hours. Actual compensation may vary based on specific skills, experience, client negotiation, and the exact US time zone coverage required. Benefits are inferred from the job description's context of a full-time remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Activate Talent operates within the talent acquisition and staffing industry, specialized in connecting companies with skilled professionals, particularly in marketing, creative, and technology sectors. The client they are hiring for is in the DTC/eCommerce space, indicating a fast-paced, data-driven, and consumer-centric business environment.

Company Size: Activate Talent is a recruitment agency. The client company's size is not specified but is implied to be an active DTC/eCommerce brand requiring dedicated marketing support.

Founded: Activate Talent was founded in 2020. This suggests a modern, agile approach to talent solutions.

Team Structure:

• The Graphic Designer will likely be part of the client's marketing or growth team, reporting to a Marketing Manager or Creative Lead.

• This role involves close collaboration with marketing specialists, copywriters, and growth hackers.

Methodology:

• The client company likely employs a data-driven methodology, focusing on performance marketing, conversion rate optimization (CRO), and customer acquisition cost (CAC) reduction.

• Design work will be guided by marketing campaign objectives, A/B testing results, and customer journey mapping.

• Agile or iterative approaches to campaign development and creative iteration are probable.

Company Website: https://activatetalent.com/

📝 Enhancement Note: Understanding that Activate Talent is a recruitment firm helps frame the context: this role is for a specific client. The client's industry (DTC/eCommerce) is the primary driver of the required culture and operational focus for this position.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3-6+ years of experience. It's a specialized individual contributor role focused on executing creative assets that directly impact marketing and sales operations through conversion optimization.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Head of Growth within the client's organization. They will be part of a broader marketing or GTM (Go-to-Market) team.

Operations Impact: The designer's work directly influences key operational metrics such as click-through rates (CTR), conversion rates (CVR), customer acquisition cost (CAC), and return on ad spend (ROAS). Effective creative is a critical driver of marketing campaign efficiency and revenue generation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in DTC/eCommerce design, email marketing creative, or performance-driven digital advertising visuals.

• Cross-Functional Learning: Gain exposure to marketing strategy, growth hacking techniques, and data analytics by working closely with other teams.

• A/B Testing & Optimization: Develop advanced skills in iterative design and data analysis to directly contribute to optimization efforts.

• Potential for Senior/Lead Roles: With proven impact and expanded responsibilities, progression to a Senior Graphic Designer or Art Director role within a similar organization is possible.

• Motion Graphics/Animation: Acquiring skills in motion graphics can open doors to more dynamic and in-demand creative roles.

📝 Enhancement Note: The growth path for a graphic designer in an operations-centric role often involves moving from pure execution to strategic creative development and optimization, with a strong emphasis on measurable business outcomes.

🌐 Work Environment

Office Type: Fully Remote. This means the designer will work from a home office or co-working space, eliminating the need for daily physical office attendance.

Office Location(s): While the role is based in Brazil, the working hours are aligned with US Business Hours. This requires a stable internet connection and a dedicated workspace conducive to remote work and video conferencing.

Workspace Context:

• Collaborative Digital Environment: Expect to use various digital collaboration tools (e.g., Slack, Zoom, Asana, Trello) for communication, project management, and file sharing.

• Tool Proficiency: Access to and proficiency in required design software (Figma, Adobe Creative Suite) and collaboration platforms is essential.

• Asynchronous Communication: While US hours are specified, effective remote work often involves managing tasks and communication asynchronously, requiring clear documentation and proactive updates.

Work Schedule: Full-time, adhering to US Business Hours. This is a critical aspect that requires careful time management to balance personal life with professional responsibilities, especially given the geographical distance.

📝 Enhancement Note: The remote, US-hours requirement for a Brazil-based employee is a key characteristic. It implies a need for strong self-discipline, time zone awareness, and excellent digital communication skills to integrate effectively with a US-based team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with Activate Talent to assess basic qualifications, experience, and fit for the role.

• Portfolio Review & Skills Assessment: A detailed review of the candidate's portfolio, focusing on the DTC/eCommerce examples. This may involve a practical design test or a deep dive into specific portfolio pieces.

• Hiring Manager Interview: Conversation with the client's hiring manager to discuss experience, approach to design challenges, collaboration style, and cultural fit.

• Final Interview/Team Meet: Potentially a meeting with other team members to assess team dynamics and collaboration potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with DTC/eCommerce, email design, product imagery, and digital ads.

• Showcase Process & Impact: For each project, briefly explain the brief, your creative process, the tools used, and, most importantly, the results achieved (e.g., increased CTR, improved CVR, higher engagement). Quantify impact wherever possible.

• Highlight Conversion Focus: Emphasize how your designs were intended to drive conversions or specific user actions.

• Demonstrate Tool Proficiency: Ensure your portfolio clearly shows your mastery of Figma and Adobe Creative Suite.

• Tailor Your Presentation: Be ready to walk through specific pieces and explain your design rationale, linking it back to the client's needs.

Challenge Preparation:

• Be prepared for a practical design challenge that mimics real-world tasks, such as creating an email banner or a set of social media ad variations.

• Focus on speed, creativity, adherence to brand guidelines (if provided), and the ability to articulate your design choices.

• Practice explaining how your design choices support conversion goals and performance metrics.

📝 Enhancement Note: For creative roles within operations, the portfolio is a critical tool for demonstrating not just aesthetic skill but also an understanding of business objectives and operational impact. Candidates should view their portfolio as a case study of their ability to drive results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable vector graphics. Proficiency in its features for team collaboration and design system management is key.

• Adobe Creative Suite:

  • Photoshop: Crucial for image manipulation, retouching product photos, and creating detailed graphics.
  • Illustrator: Necessary for creating logos, icons, infographics, and scalable vector artwork.

• Email Marketing Platforms (e.g., Klaviyo): Understanding how designs integrate with email platforms, potentially including basic knowledge of their template builders or how to prepare assets for them.

Analytics & Reporting:

• Performance Marketing Platforms: Familiarity with the outputs and requirements of platforms like Meta Ads Manager, Google Ads, and potentially Amazon Seller Central for ad creative and product listing optimization.

CRM & Automation:

• While not direct CRM tools, understanding how marketing assets feed into customer journeys managed by CRM and marketing automation systems is beneficial.

• Shopify or Landing Page Builders: Familiarity with these platforms can help in understanding how designs are implemented and optimized on the front-end.

📝 Enhancement Note: The specified tools (Figma, Adobe, Klaviyo) are critical. Candidates should be prepared to discuss their experience level and specific use cases for each, particularly how they leverage these tools for efficient and effective design output in a DTC/eCommerce context.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Designs are not just aesthetically pleasing but are informed by performance metrics and A/B test results.

• Efficiency & Speed: Ability to produce high-quality work quickly and iterate based on feedback and data.

• Collaboration: Working effectively with marketing, copy, and growth teams to achieve shared goals.

• Brand Stewardship: Maintaining a consistent and compelling brand identity across all touchpoints.

• Customer Focus: Designing with the end-user and their journey in mind to drive engagement and conversions.

Collaboration Style:

• Remote-First Communication: Proactive, clear, and concise communication through digital channels.

• Cross-Functional Partnership: Willingness to collaborate closely with non-designers, understanding their objectives and providing creative solutions.

• Feedback Integration: Openness to constructive criticism and the ability to incorporate feedback effectively into designs.

• Agile Iteration: Embracing a process of continuous improvement through testing and refinement.

📝 Enhancement Note: The emphasis on data-driven design, efficiency, and cross-functional collaboration points to a results-oriented team culture common in successful DTC/eCommerce operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet strict performance metrics and conversion goals.

• Remote Collaboration: Effectively communicating and collaborating across different time zones and without in-person interaction requires strong digital communication skills.

• Rapid Iteration: The fast-paced nature of DTC/eCommerce often requires quick turnarounds and frequent creative updates based on campaign performance and market trends.

• Platform Diversity: Adapting designs for a variety of platforms (email, social media, web, marketplaces) each with unique requirements and best practices.

Learning & Development Opportunities:

• Advanced Conversion Design: Deepening understanding of psychological principles and design patterns that drive conversions.

• Performance Marketing Analytics: Gaining a more robust understanding of marketing metrics and how to use them to inform creative strategy.

• Motion Graphics/Animation: Acquiring skills in creating animated assets for ads and emails, which are increasingly in demand.

• Evolving DTC Trends: Staying abreast of the latest design trends and consumer behaviors in the fast-moving DTC landscape.

• Cross-functional Skill Development: Learning more about marketing strategy, customer journey mapping, and A/B testing methodologies.

📝 Enhancement Note: These challenges are inherent to operations-focused creative roles. The growth opportunities are geared towards developing a designer into a strategic partner who understands the business impact of their creative work.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign that aims to increase conversions. What key elements do you focus on?" (Focus on conversion principles, CTAs, layout, and data feedback.)

• "How do you approach designing digital ad creatives for platforms like Meta or Google Ads to maximize CTR and ROAS?" (Highlight audience targeting, visual hierarchy, clear messaging, and platform best practices.)

Company & Culture Questions:

• "What interests you about working with DTC/eCommerce brands specifically, and how do you stay current with design trends in this space?" (Show passion for the industry and commitment to continuous learning.)

• "How do you manage feedback from multiple stakeholders, especially when it might conflict?" (Emphasize collaboration, communication, and finding solutions.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by client, ensuring easy navigation. Have a clear "About Me" section.

• Storytelling: For each project, tell a story: the problem, your solution (design), the tools used, and the measurable results. Use clear visuals and concise text.

• Highlight DTC/eCommerce Relevance: For each piece, explicitly state its context (e.g., "Email campaign for a fashion DTC brand," "Product imagery for an electronics eCommerce site").

• Quantify Impact: Whenever possible, include metrics like increased CTR, conversion rate, engagement, or sales uplift directly attributable to your design.

• Be Ready to Discuss: Prepare to discuss your design choices, rationale, and challenges faced during each project.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not just creative talent but also an understanding of marketing operations, performance metrics, and the ability to translate business objectives into effective visual solutions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is readily accessible (link provided in your resume/application) and highlights your strongest work in DTC/eCommerce email design, product imagery, and digital advertising. Tailor your selected projects to showcase conversion-focused outcomes.

• Resume Optimization: Update your resume to emphasize your years of experience in DTC/eCommerce, proficiency with Figma, Adobe Creative Suite, and Klaviyo. Quantify your achievements using metrics like CTR, CVR, or ROAS where possible.

• Interview Preparation: Practice articulating your design process, how you approach conversion optimization, and your experience working remotely and meeting deadlines. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Familiarize yourself with Activate Talent and the general landscape of DTC/eCommerce businesses to understand the operational context and client needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.