Graphic Designer ( Brand & Social Media Focus)

📍 Job Overview

Job Title: Graphic Designer (Brand & Social Media Focus) Company: webook.com Location: Riyadh, Riyadh Province, Saudi Arabia Job Type: Full-Time Category: Creative & Media / Marketing / Art & Design Date Posted: January 12, 2026 Experience Level: Mid-Senior (4-6 years) Remote Status: On-site

🚀 Role Summary

• Drive visual brand evolution and consistency across all digital and physical touchpoints for Saudi's #1 event ticketing platform.
• Develop compelling graphic assets that translate strategic marketing objectives into impactful visual solutions, with a strong emphasis on social media and brand collateral.
• Act as the primary steward of visual brand guidelines, ensuring quality control and adherence across all design outputs.
• Collaborate closely with marketing and product teams to execute visual strategies for major campaigns, product launches, and brand initiatives.
• Manage and organize the digital asset management (DAM) system for all brand-related creative files.

📝 Enhancement Note: This role is crucial for maintaining and elevating brand perception in a competitive market, requiring a blend of creative expertise, strategic thinking, and meticulous execution. The emphasis on "disrupting the normal, boring, and average" suggests a dynamic and innovative company culture.

📈 Primary Responsibilities

• Brand Identity Stewardship:
  • Create, refine, and enforce comprehensive brand style guides, templates, and asset libraries to ensure consistent visual identity.
  • Design high-quality, on-brand marketing collateral including presentations, brochures, white papers, signage, and merchandise.
  • Develop innovative design concepts for major campaigns, product launches, and strategic brand initiatives.
  • Review and approve designs from internal and external sources to guarantee strict adherence to brand standards.
  • Organize, maintain, and optimize the digital asset management (DAM) system for all logos, imagery, and brand files.
• Social Media & Digital Design:
  • Design engaging, platform-optimized graphics (static and animated/GIFs) for key social media channels (Instagram, Facebook, LinkedIn, Twitter/X, TikTok).
  • Rapidly develop visual assets for fast-paced social media and digital marketing campaigns in collaboration with the marketing team.
  • Provide design support for the website, including banners, iconography, and image optimization, ensuring visual cohesion.
  • Translate marketing objectives into creative visual solutions that drive engagement and brand awareness.

📝 Enhancement Note: The responsibilities highlight a dual focus on foundational brand integrity and dynamic digital content creation, indicating a need for a designer who can balance long-term brand strategy with short-term campaign execution in a high-volume environment.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, or a related field, or equivalent practical experience.

Experience:

• 4-6 years of professional experience as a Graphic Designer.
• Proven experience in brand development and social media design.

Required Skills:

• Expert-level proficiency in the Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Strong portfolio showcasing brand development, social media content, and collateral design.
• Excellent understanding of typography, color theory, and composition principles.
• Solid understanding of design principles for web and social media, including optimal sizing, resolution, and accessibility standards.
• Ability to translate strategic marketing objectives into impactful visual solutions.
• Experience in creating engaging static and animated/GIF graphics for social media platforms.
• Strong organizational skills for managing digital assets and brand guidelines.

Preferred Skills:

• Sound working knowledge of Artificial Intelligence and generative AI tools for design.
• Experience with Digital Asset Management (DAM) systems.
• Familiarity with web design principles and image optimization for web use.
• Experience in a fast-paced, high-growth environment.
• Ability to work collaboratively with cross-functional teams.

📝 Enhancement Note: The requirement for AI and generative AI knowledge suggests a forward-thinking company looking to leverage new design technologies. The emphasis on a strong portfolio is paramount, as it will be the primary evaluation tool for design capabilities and brand alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, diverse, and well-organized digital portfolio is mandatory.
• Demonstrated expertise in brand identity development and consistent application across various mediums.
• Showcase of compelling social media graphics (static and animated/GIFs) optimized for different platforms.
• Examples of high-quality brand collateral, including presentations, brochures, and other marketing materials.
• Evidence of conceptualization skills for campaigns and brand initiatives.
• Clear demonstration of understanding and application of typography, color, and composition.

Process Documentation:

• Applicants should be prepared to discuss their design process, from concept development to final asset delivery.
• Ability to articulate how they ensure brand guideline adherence and quality control in their workflow.
• Examples of how they have managed and organized digital assets or contributed to asset management systems.
• Understanding of the iterative design process for fast-paced campaign execution and feedback incorporation.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates must present work that clearly illustrates their ability to manage brand integrity while creating visually dynamic social media content. A discussion on their design process will reveal their organizational skills and strategic approach.

💵 Compensation & Benefits

Salary Range:

• Given the Mid-Senior experience level (4-6 years), the location in Riyadh, Saudi Arabia, and the company's position as a leading tech platform, an estimated annual salary range would be SAR 120,000 - SAR 180,000. This range is based on industry benchmarks for experienced graphic designers in the Saudi market, considering the cost of living and demand for specialized brand and social media design skills.

Benefits:

• Competitive salary package.
• Opportunity to work with a leading event ticketing and experience booking platform in Saudi Arabia.
• Exposure to large-scale mega events and significant revenue-generating projects.
• Dynamic and innovative work environment focused on disrupting the norm.
• Potential for professional growth and skill development in a fast-paced tech company.
• [Specific benefits like health insurance, paid time off, and professional development opportunities would typically be offered, though not explicitly stated in the provided text.]

Working Hours:

• Approximately 40 hours per week, typical for a full-time role. Specific daily schedules may vary but are expected to align with standard business operations in Riyadh.

📝 Enhancement Note: Salary is an estimate based on market conditions in Riyadh for a designer with 4-6 years of experience in a specialized role. The benefits list is inferred from typical offerings for full-time positions at tech companies of this caliber.

🎯 Team & Company Context

🏢 Company Culture

Industry: Event Ticketing & Experience Booking Technology Company Size: Not explicitly stated, but serving "some of the largest mega events in the Kingdom surpassing over 2 billion sales" suggests a significant and growing operation, likely mid-to-large size. Founded: Not specified, but the description of being "Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue" implies a strong, established market presence and a focus on innovation.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Brand team.
• Close collaboration with Marketing Managers, Social Media Specialists, and potentially Product Managers.
• Reporting structure would likely be to a Marketing Lead, Creative Director, or Head of Brand.
• Emphasis on cross-functional collaboration to ensure brand consistency across all departments.

Methodology:

• Data-Driven Design: While creative, design decisions are expected to align with marketing objectives and potentially user engagement data.
• Agile Development: The company's description of "agility" suggests a fast-paced, iterative approach to projects and campaigns.
• Innovation Focus: A culture that "believes in disrupting the normal, boring, and average" implies a drive for creative problem-solving and pushing boundaries.
• Impact-Oriented: Focus on transforming lives and making a difference, suggesting a mission-driven approach.

Company Website: webook.com

📝 Enhancement Note: The company positions itself as a technologically advanced, agile, and impactful player in the Saudi event market. The culture appears to value innovation, collaboration, and a results-oriented approach, particularly in driving significant revenue and user engagement.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Graphic Designer. This level implies a significant degree of autonomy, responsibility for key brand assets, and the ability to mentor or guide junior designers if applicable. The role is central to brand perception and campaign success.

Reporting Structure:

• Typically reports to a Creative Director, Head of Marketing, or a Senior Marketing Manager.
• Will work closely with marketing campaign managers, social media specialists, and potentially product teams.
• Operates within a collaborative environment where feedback and alignment are crucial.

Operations Impact:

• Directly impacts brand perception, customer engagement, and the success of marketing campaigns by creating visually compelling and on-brand assets.
• Contributes to the overall market positioning and revenue generation by supporting sales and marketing initiatives with strong visual communication.
• Plays a key role in maintaining the integrity and appeal of "Saudi's #1 event ticketing and experience booking platform."

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, UI/UX design for digital platforms, or advanced brand strategy.
• Leadership: Potential to advance into a Senior Graphic Designer, Lead Designer, or Art Director role, managing projects or a small team.
• Cross-functional Movement: Opportunity to transition into broader marketing roles or product design if skills and interests align.
• Skill Development: Continuous learning in AI-driven design tools, emerging social media trends, and advanced creative software.

📝 Enhancement Note: This role offers a clear path for a designer to solidify their expertise in brand and social media design within a leading tech company. The emphasis on impact and growth suggests ample opportunities for career advancement and skill enhancement for high performers.

🌐 Work Environment

Office Type: On-site role in Riyadh, Saudi Arabia. Given the company's description as a tech leader and innovator, the office environment is likely modern, collaborative, and equipped with the necessary tools for creative work.

Office Location(s): Riyadh, Saudi Arabia. This positions the designer within a major economic and cultural hub in Saudi Arabia, potentially offering access to vibrant event scenes and networking opportunities.

Workspace Context:

• Collaborative Environment: The company culture emphasizes working with a team that believes in "disrupting the normal." This suggests an open and collaborative workspace where ideas are shared freely.
• Technology & Tools: Expect access to industry-standard design software (Adobe Creative Suite) and potentially other project management and collaboration tools. The mention of AI/generative AI implies a willingness to invest in cutting-edge technology.
• Team Interaction: Frequent interaction with marketing, social media, and potentially product teams to align on visual strategy and campaign execution.

Work Schedule:

• Standard full-time hours, likely Monday to Friday, aligning with business operations in Riyadh. Flexibility might be offered depending on project demands, but the core requirement is on-site presence.

📝 Enhancement Note: The on-site requirement in Riyadh indicates a need for candidates who are either local or willing to relocate. The work environment is described as innovative and collaborative, suggesting a dynamic and engaging space for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Review of CV and portfolio to assess basic qualifications and design style.
2. Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, design process, and how they've addressed brand challenges. Expect questions about their approach to social media content and brand guideline adherence.
3. Technical/Creative Assessment: A potential design test or case study to evaluate practical skills, problem-solving abilities, and speed under pressure, possibly focusing on creating social media assets or refining brand collateral.
4. Team/Cultural Fit Interview: Meeting with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with the company's innovative and disruptive culture.
5. Final Interview: Possibly with senior leadership to discuss strategic contributions and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase brand development, social media content creation, and collateral design. Ensure diversity in examples.
• Tell a Story: For each project, explain the brief, your creative process, the challenges overcome, and the impact of your design (e.g., increased engagement, brand recognition).
• Highlight Brand Stewardship: Clearly demonstrate your understanding and application of brand guidelines. Show examples of how you've maintained consistency.
• Showcase Social Media Versatility: Include a range of social media assets that are engaging, platform-optimized, and align with campaign objectives.
• Prepare for AI Discussion: Be ready to discuss your experience with AI tools in design and your thoughts on their future application in graphic design.
• Organize for Clarity: Ensure your digital portfolio is easy to navigate, with clear categories and high-quality visuals.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating social media assets for a hypothetical campaign or refining existing brand materials.
• Focus on speed, creativity, and adherence to brand principles.
• Practice articulating your design choices and justifications clearly and concisely.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their design process and strategic thinking. Preparation for both a portfolio presentation and a potential design challenge is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop, Illustrator, and InDesign.
• Digital Asset Management (DAM) System: Experience with organizing and managing digital assets is highly valued.
• AI & Generative AI Tools: Working knowledge of AI platforms for design exploration and asset creation (e.g., Midjourney, DALL-E, Adobe Firefly).

Analytics & Reporting:

• While not a primary responsibility, a designer should be aware of how their work is tracked (e.g., social media engagement metrics, website traffic from banners) to inform future designs.

CRM & Automation:

• Not directly applicable to the designer's core role, but understanding how design assets are deployed within marketing automation platforms or CRM campaigns could be beneficial.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The explicit mention of AI/generative AI suggests the company is keen on integrating these tools into their workflow, so candidates with this experience will have a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A core value of "disrupting the normal, boring, and average" means a proactive, creative, and forward-thinking approach is highly prized.
• Impact & Transformation: The company aims to "transform peoples lives" and make a difference, suggesting a mission-driven culture where individual contributions are valued for their impact.
• Agility & Efficiency: Being "agile" implies a fast-paced environment where quick adaptation and efficient execution are key.
• Excellence: As "Saudi's #1 event ticketing and experience booking platform," there's an underlying commitment to quality and achieving market leadership.
• Collaboration: Working with a "team that believes" suggests a supportive and collaborative environment.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing, product, and potentially event operations teams.
• Open Communication: A culture of "disrupting the normal" likely fosters open dialogue and constructive feedback.
• Shared Vision: Emphasis on aligning design output with broader marketing and company objectives.
• Iterative Design: Expect a collaborative process involving feedback loops for campaign assets and brand materials.

📝 Enhancement Note: The company's values center around innovation, impact, and agility. This suggests a dynamic workplace where creative risk-taking and a results-oriented mindset are encouraged. Designers should be prepared to collaborate actively and contribute to a culture of continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring strict adherence to evolving brand guidelines across numerous campaigns and platforms in a fast-paced environment.
• Adapting to Rapid Trends: Keeping up with ever-changing social media trends and visual aesthetics while staying true to the core brand identity.
• Balancing Creativity and Strategy: Delivering innovative designs that are also strategically aligned with marketing objectives and drive measurable results.
• AI Integration: Learning and effectively integrating new AI design tools into established workflows while maintaining quality and originality.

Learning & Development Opportunities:

• Cutting-Edge Technology: Gaining hands-on experience with AI and generative AI tools in a professional design context.
• High-Impact Projects: Working on visually significant campaigns and large-scale events that offer substantial portfolio development.
• Industry Exposure: Deepening understanding of the event ticketing and experience booking industry through involvement with major players.
• Skill Enhancement: Opportunities to attend workshops, webinars, or pursue certifications related to graphic design, digital marketing, or brand strategy.
• Mentorship: Potential to learn from senior designers or marketing leads within an innovative company structure.

📝 Enhancement Note: The challenges are typical for a dynamic design role in a growing tech company, particularly around balancing innovation with consistency. The growth opportunities are significant, especially regarding exposure to new technologies like AI and high-profile projects.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and maintaining brand guidelines. How do you ensure consistency across all touchpoints?"
• "Walk us through a social media campaign you designed. What were the objectives, your creative approach, and the results?"
• "How do you balance creative innovation with strategic marketing goals in your design work?"
• "What is your experience with AI or generative AI tools in graphic design? How do you see them impacting the future of design?"
• "Describe a time you had to adapt your design style to meet specific brand requirements or campaign objectives."

Company & Culture Questions:

• "What excites you about webook.com and its mission to disrupt the event ticketing industry?"
• "How do you align with a culture that values innovation and 'disrupting the normal'?"
• "Describe your ideal collaborative environment when working on design projects."
• "How do you stay updated on the latest design trends and technologies?"

Portfolio Presentation Strategy:

• Focus on Impact: For each project, quantify results where possible (e.g., increased engagement metrics, successful campaign launch).
• Demonstrate Process: Clearly explain your steps from brief to final asset, highlighting problem-solving and decision-making.
• Showcase Brand Stewardship: Emphasize projects where you've successfully applied or developed brand guidelines.
• Highlight Social Media Expertise: Present diverse examples of social media graphics, explaining platform optimization and engagement strategies.
• Be Ready for Live Exercises: Have a few common design elements or concepts ready to sketch out or discuss if asked.

📝 Enhancement Note: Interviewers will be looking for a blend of technical skill, creative thinking, strategic alignment, and cultural fit. Prepare to articulate your process, justify your design choices, and demonstrate enthusiasm for the company's innovative mission.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your CV and a link to your digital portfolio through the application portal.
• Portfolio Customization: Ensure your portfolio prominently features your best work in brand development and social media design. Tailor your selection to showcase examples relevant to the event/ticketing industry if possible, and highlight any experience with AI design tools.
• Resume Optimization: Clearly list your years of experience, proficiency in Adobe Creative Suite, and any specific achievements in brand consistency, social media engagement, or campaign execution. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic thinking, and impact. Prepare answers to common interview questions related to brand, social media, and AI in design.
• Company Research: Thoroughly research webook.com, its market position, and its stated mission. Understand their brand aesthetic and consider how your design approach aligns with their innovative and disruptive culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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