Graphic Designer (B2B Marketing)

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Hire Overseas

Location: Brazil

Job Type: Full-time

Category: Marketing Operations & Creative Services

Date Posted: April 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Owns the end-to-end visual output for a fast-growing AI fintech company targeting enterprise clients, ensuring brand consistency across all touchpoints.

• Develops high-volume, high-variety B2B creative assets for paid advertising, LinkedIn campaigns, event collateral, sales decks, landing pages, email templates, and direct mail.

• Plays a pivotal role in the company's Brand 2.0 refresh, bringing the new identity to life across all marketing and sales channels.

• Manages and maintains a comprehensive Figma library and Google Drive for all brand assets, ensuring organization and accessibility for the entire team.

• Collaborates closely with marketing and sales teams to produce data-driven content graphics, vertical-specific one-pagers, and other sales enablement materials.

📝 Enhancement Note: This role is positioned within Marketing Operations and Creative Services due to its focus on B2B marketing collateral, brand consistency, asset management, and the strategic application of design to support sales and marketing initiatives. The emphasis on a "high-volume, high-variety" output and managing a shared Figma library indicates a strong need for operational efficiency and process adherence within the creative function.

📈 Primary Responsibilities

• Design and produce a wide range of digital advertising creative, including display ads for publications like the Wall Street Journal, LinkedIn thought leader ads, and Meta ad variations.

• Conceptualize and create out-of-home advertising (billboards, airport ads) and comprehensive event collateral, such as dinner invites, name badges, signage, and executive briefing materials.

• Develop and update sales enablement materials, including master sales decks, vertical-specific one-pagers, and leave-behinds tailored for target industries (manufacturing, CPG, healthcare) and audiences (PE firms, CFOs).

• Design visually engaging data-driven content graphics for social media (LinkedIn) and newsletters, including stat cards, customer success visuals, and proof point illustrations.

• Build and maintain visually appealing and functional email templates for executive communications, event follow-ups, and lead nurturing sequences.

• Ensure rigorous brand consistency across all design outputs, acting as a guardian of the visual identity during the Brand 2.0 refresh.

• Maintain an organized, single source of truth for all brand assets within Figma and Google Drive, ensuring consistent naming conventions and accessibility.

• Iterate on ad creative based on performance feedback and collaborate with marketing stakeholders to align visuals with campaign objectives and enterprise buyer personas.

• Design direct mail concepts and other high-touch physical materials for targeted outreach campaigns to enterprise clients.

📝 Enhancement Note: The primary responsibilities highlight a blend of creative execution and operational management. The emphasis on "high-volume," "asset management," "file organization," and "brand consistency" underscores the need for systematic workflow and process adherence, typical of operations-focused roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 3 years of professional graphic design experience, with a proven track record in B2B or enterprise marketing creative.

Required Skills:

• Portfolio: A strong portfolio showcasing at least 4-6 examples of B2B or enterprise marketing creative across multiple formats (digital ads, print collateral, decks, etc.).

• Figma Proficiency: Advanced skills in Figma, including experience with component systems, file organization, collaborative libraries, and prototyping.

• Adobe Creative Suite: Proficiency in Adobe Illustrator and Photoshop for detailed asset creation and manipulation.

• Layout & Typography: Exceptional understanding and application of layout fundamentals, typography, and visual hierarchy in a business-context.

• B2B Marketing Design: Demonstrated ability to design creative tailored for enterprise buyers, CFOs, and finance teams, understanding their unique communication needs.

• High-Volume Output: Proven capacity to produce a high volume of creative assets consistently without compromising polish or quality.

• Organizational Skills: Strong habits for keeping shared systems (Figma, Google Drive) clean, organized, and accessible.

• Adaptability: Comfort working in a fast-paced startup environment with frequently shifting priorities and incoming requests.

Preferred Skills:

• SaaS/Fintech/Enterprise B2B: Prior design experience for SaaS, fintech, or other enterprise B2B brands.

• Sales Enablement Support: Experience specifically supporting sales teams with collateral creation.

• Print Production: Familiarity with print production specifications and processes.

• Motion Graphics: Basic knowledge or experience with motion design or lightweight animation for digital ads.

📝 Enhancement Note: The requirement for a robust portfolio and proficiency in Figma, particularly with component systems and shared libraries, points to an expectation of operational efficiency and scalability in design processes. The emphasis on B2B/enterprise marketing suggests a need for strategic thinking beyond aesthetics, focusing on conversion and buyer psychology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B/Enterprise Focus: The portfolio must feature a significant portion of work demonstrating experience with B2B or enterprise-level marketing creative. This includes examples that show an understanding of target audiences (CFOs, finance teams) and business objectives.

• Format Diversity: Include examples across a minimum of four distinct formats: digital ads (display, social), print collateral (one-pagers, event materials), presentations/decks, and email templates.

• Brand Refresh Contribution: Highlight any projects where you were involved in a brand identity refresh or the rollout of new brand guidelines, demonstrating your ability to implement and maintain visual consistency.

• Process Documentation: While not a direct requirement for the portfolio itself, be prepared to articulate the design process behind your showcased work, including initial briefs, your approach, and how you managed feedback and iterations.

Process Documentation:

• Workflow Design: Be ready to discuss how you structure your design workflow to manage high-volume requests efficiently, from brief intake to final delivery.

• Figma Library Management: Demonstrate an understanding of how to build and maintain organized Figma libraries with reusable components, ensuring consistency and speed for the entire team.

• Performance-Driven Iteration: Showcase examples where you iterated on designs based on performance feedback (e.g., ad performance, A/B testing results) and how you measured success.

• Asset Organization: Be prepared to explain your system for organizing and naming files within shared drives (like Google Drive) to ensure easy access and version control for cross-functional teams.

📝 Enhancement Note: The emphasis on a "single source of truth for all brand assets in Figma and Google Drive" and "keeping files organized, named consistently, and accessible to the full team without friction" strongly suggests that candidates will be evaluated on their ability to implement and maintain efficient design operations processes. The portfolio review will likely assess not just the final output, but the underlying organizational and process-oriented skills.

💵 Compensation & Benefits

Salary Range: As this is a remote role for a company hiring globally and paying in USD, a competitive range for a mid-level Graphic Designer with 3+ years of experience in B2B marketing, based in Brazil but paid in USD, would likely fall between $35,000 - $60,000 USD annually. This estimate considers the cost of living in Brazil for a remote worker, the demand for skilled B2B designers, and the company's payment in USD, which offers a premium.

Benefits:

• USD Compensation: Paid bi-monthly (on the 15th and 30th) in United States Dollars.

• Paid Time Off (PTO): In accordance with company policy, providing flexibility and work-life balance.

• Paid Holidays: Observance of company-specified holidays, ensuring time off for cultural and national observances.

• 100% Remote Setup: Flexibility to work from any location within Brazil, promoting autonomy and productivity.

Working Hours: Approximately 40 hours per week, aligning with full-time employment expectations. While the role is remote, candidates should be mindful of potential overlap with core business hours for collaboration, though specific time zone requirements are not detailed.

📝 Enhancement Note: The salary estimate is based on market research for remote graphic design roles, factoring in the specified location (Brazil), payment currency (USD), and experience level. Data from platforms like Glassdoor, LinkedIn Salary, and specialized remote job boards for design and marketing roles were considered to establish a competitive and realistic range. The USD payment is a significant factor, offering a premium compared to local Brazilian salaries for similar roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Fintech. This sector is characterized by rapid innovation, a focus on data security, and the application of advanced technology to financial services. It requires a design approach that conveys trust, sophistication, and cutting-edge capability.

Company Size: The description "fast-growing AI fintech company" suggests a dynamic, likely scaling organization, possibly in the startup to early growth phase (e.g., Seed to Series B funding). This implies a fluid environment where roles can evolve and individual contributions have a significant impact.

Founded: The company is undergoing a "Brand 2.0 refresh," indicating it has an established presence and is entering a new phase of growth and market positioning. This suggests a company with traction and ambition.

Team Structure:

• Operations Focus: The role reports into a marketing function but is deeply embedded in the operational aspects of creative production.

• Cross-functional Collaboration: The designer will work closely with marketing, sales, and potentially product teams to ensure visual consistency and support various business objectives.

• Brand Guardianship: A key aspect of the role is maintaining brand integrity, suggesting a collaborative effort with brand strategists or marketing leadership.

Methodology:

• Data-Driven Design: The role involves creating "data-driven content graphics," implying an analytical approach to visual communication.

• Process-Oriented Production: Emphasis on "high-volume, high-variety" output and "asset management" points to a need for structured workflows and efficient processes.

• Iterative Improvement: The expectation to "iterate on ad creative based on performance feedback" highlights a culture of continuous improvement and data-informed decision-making.

Company Website: [Company URL not provided, but implied to be related to AI Fintech]

📝 Enhancement Note: The context of an "AI fintech company" undergoing a "Brand 2.0 refresh" implies a need for a designer who can blend technical sophistication with clear, professional communication. The "fast-growing" nature suggests a demanding but rewarding environment for those who thrive in dynamic settings.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level position, suitable for designers with 2-5 years of experience. It offers significant ownership and direct impact, moving beyond junior support to taking charge of key visual output.

Reporting Structure: While not explicitly stated, the designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Director. The emphasis on owning visual output suggests a degree of autonomy within their functional area.

Operations Impact: The Graphic Designer's output directly influences brand perception, lead generation (through ads and landing pages), sales effectiveness (via decks and one-pagers), and overall communication strategy. Their work is critical to the company's Go-To-Market (GTM) strategy by ensuring a cohesive and professional brand presence.

Growth Opportunities:

• Brand Development Leadership: Opportunity to deeply influence and shape the visual identity during a critical Brand 2.0 rollout, potentially leading to more senior brand strategy or design leadership roles.

• Cross-Functional Expertise: Gaining exposure to various marketing and sales functions will broaden skill sets beyond pure design, enhancing understanding of GTM strategies.

• Process Optimization: The emphasis on asset management and workflow efficiency provides a chance to develop expertise in design operations and process improvement, valuable for future roles.

• Industry Specialization: Deepening expertise within the high-growth AI fintech sector, becoming a sought-after specialist in a lucrative industry.

📝 Enhancement Note: The role offers a strong growth trajectory from a mid-level position, particularly for those interested in design operations, brand strategy, or specializing in high-growth tech sectors. The direct involvement in a major brand refresh is a significant career development opportunity.

🌐 Work Environment

Office Type: This is a 100% remote position, offering complete flexibility in terms of work location within Brazil.

Office Location(s): Not applicable, as the role is fully remote. Candidates are expected to have a stable internet connection and a suitable home office setup.

Workspace Context:

• Autonomy & Flexibility: The remote nature allows for a self-managed workspace, enabling individuals to optimize their environment for productivity and comfort.

• Digital Collaboration: The primary tools for collaboration will be digital, including Figma, Google Drive, and communication platforms (e.g., Slack, email), requiring strong virtual communication skills.

• Global Team Interaction: While based in Brazil, the designer will be part of a global team, offering exposure to diverse work styles and perspectives.

Work Schedule: Approximately 40 hours per week. While exact daily schedules are flexible due to the remote setup, candidates should be prepared to align with team communication needs and deadlines, which may require some overlap with the core business hours of stakeholders.

📝 Enhancement Note: The fully remote aspect emphasizes the need for self-discipline, proactive communication, and proficiency with digital collaboration tools. Candidates should be comfortable working independently and managing their time effectively to meet project demands.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume, portfolio, and a mandatory Loom video walkthrough of a chosen piece of work.

• Prequalifying Questions: Standard application form questions to assess basic qualifications.

• Video Introduction: A short Loom video is required, showcasing communication skills and work experience. This is a critical step.

• Role-Specific Assessment: A "homework assignment" tailored to the position, likely involving a design challenge or a task simulating responsibilities.

• Recruitment Interview: An initial screening with Hire Overseas' talent team to assess overall fit and experience.

• Executive Interview: A meeting with senior leadership to discuss role alignment, career aspirations, and cultural fit.

• Client Interview: A final interview with the client company (the AI fintech firm) team to assess specific skills, project approach, and team integration.

• Background & Reference Check: Professional reference verification.

Portfolio Review Tips:

• Highlight B2B Enterprise Work: Ensure your portfolio prominently features at least 4-6 examples of B2B or enterprise marketing creative. Prioritize pieces that demonstrate an understanding of target audiences like CFOs and finance teams.

• Showcase Format Versatility: Include examples that span digital ads, print collateral, presentations, and email designs to prove your breadth of experience.

• Loom Video Strategy: Select a piece of work that best showcases your problem-solving skills, design process, and strategic thinking. Clearly articulate the brief, your approach, and the rationale behind your design decisions. This is a key differentiator.

• Figma & Organization: Be prepared to discuss your Figma workflow, component systems, and how you maintain organized asset libraries. Highlight examples of how you ensure brand consistency across diverse projects.

• Quantify Impact: Wherever possible, discuss the impact of your designs. For example, if an ad campaign led to increased click-through rates or a sales deck contributed to closing a deal, mention it.

Challenge Preparation:

• Design Brief Interpretation: Practice analyzing design briefs, identifying key objectives, target audiences, and constraints.

• Time Management: Be prepared for timed design exercises. Practice producing polished work within concise deadlines.

• Figma Proficiency Test: Expect tasks that will test your ability to use Figma efficiently, including creating components, organizing files, and adhering to brand guidelines.

• Communication: Clearly articulate your design choices and process during the assessment and interviews.

📝 Enhancement Note: The mandatory Loom video and portfolio requirement with specific content stipulations are critical. Candidates must pay close attention to these instructions. The multi-stage interview process, including a client interview, indicates a thorough evaluation of both skills and cultural fit.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including layout, component systems, prototyping, and collaborative library management. Proficiency is a core requirement.

• Adobe Illustrator: Required for vector-based graphics, logos, icons, and complex illustrations.

• Adobe Photoshop: Necessary for image editing, manipulation, and creating raster-based assets for digital and print.

Analytics & Reporting:

CRM & Automation:

Asset Management:

• Google Drive: Required for storing and organizing final assets, shared libraries, and project files.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite (Illustrator, Photoshop) highlights the core technical requirements. The emphasis on Figma's component systems and shared libraries points to a need for production-level efficiency and a systematic approach to design asset creation.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on producing high-volume creative at consistent quality, driven by organized systems and efficient workflows.

• Brand Stewardship: Protecting and enhancing the company's visual identity, especially during the Brand 2.0 refresh, requires a dedication to consistency and detail.

• Data-Informed Decisions: Designing "data-driven content graphics" and iterating based on performance feedback suggests a value placed on measurable impact and analytical thinking.

• Collaboration & Communication: Working effectively within a remote team and across departments requires clear, proactive communication and a willingness to share knowledge.

• Adaptability & Agility: Thriving in a "fast-moving startup" environment where priorities can shift necessitates a flexible and resilient mindset.

Collaboration Style:

• Remote-First: Communication and collaboration will primarily occur through digital channels, requiring asynchronous and synchronous communication skills.

• Cross-Functional Integration: The designer will be a key partner to marketing and sales, requiring an ability to translate business needs into compelling visuals and to receive and act on feedback constructively.

• Process-Oriented: A shared understanding and adherence to organizational processes for asset management, file naming, and brand guidelines will be crucial for smooth operations.

📝 Enhancement Note: The culture appears to value both creative excellence and operational discipline. Candidates who can demonstrate a structured approach to their work, strong communication skills, and an ability to adapt quickly will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output Demands: Consistently producing a large quantity of diverse creative assets while maintaining high quality and brand consistency can be demanding.

• Brand Refresh Execution: Being one of the first to bring a new brand identity (Brand 2.0) to life across all channels requires meticulous attention to detail and a deep understanding of the new guidelines.

• Remote Collaboration Management: Navigating communication and collaboration effectively within a fully remote, fast-paced startup environment can be challenging without established in-person interactions.

• Balancing Speed and Polish: The need to be "fast, organized, and capable of producing polished B2B creative" requires skillful time management and prioritization.

Learning & Development Opportunities:

• Advanced Figma Skills: Deepen expertise in Figma's advanced features, including complex component systems, auto-layout, and collaborative workflows, potentially becoming a go-to resource for design operations.

• B2B/Enterprise Design Specialization: Develop a niche expertise in designing for complex B2B markets, particularly within the high-growth AI fintech sector.

• Brand Strategy Involvement: Gain hands-on experience in brand implementation and evolution during a critical refresh phase, offering insights into brand strategy.

• Cross-Functional Learning: Understand the nuances of sales enablement, digital advertising performance, and content marketing from a design perspective, broadening professional acumen.

📝 Enhancement Note: The primary challenge is managing high-volume, high-stakes creative work in a dynamic remote setting. The growth opportunities are significant, offering paths toward design operations leadership or specialized B2B/fintech design expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing a high volume of design requests while maintaining quality and brand consistency. How would you leverage Figma to achieve this?" (Focus on process, Figma libraries, and prioritization.)

• "Walk us through a B2B marketing creative campaign you designed. What was the brief, who was the target audience, what were your design decisions, and what was the outcome?" (Prepare a case study from your portfolio that demonstrates B2B acumen and strategic thinking.)

Company & Culture Questions:

• "Why are you interested in working for an AI fintech company, and specifically this role during our Brand 2.0 refresh?" (Research the company's mission and the AI fintech space; express enthusiasm for brand evolution.)

• "How do you ensure brand consistency across a wide range of marketing materials, especially in a remote setting?" (Discuss your organizational methods, reliance on style guides, and communication strategies.)

Portfolio Presentation Strategy:

• Prioritize B2B/Enterprise Examples: Lead with your strongest B2B/enterprise marketing creative pieces.

• Structure Your Loom Video: Clearly state the brief, your strategic approach, key design decisions, and the impact/outcome. Authenticity and clarity are key.

• Detail Your Figma Workflow: Be ready to discuss your experience with Figma components, libraries, and how you ensure team-wide accessibility and consistency.

• Quantify Impact: For each piece presented, try to include metrics or outcomes (e.g., improved engagement, successful campaign launch).

• Showcase Problem-Solving: Highlight instances where you overcame design challenges or iterated based on feedback.

📝 Enhancement Note: The interview preparation should focus on demonstrating not just design skills, but also operational efficiency, strategic thinking for B2B audiences, and comfort with remote collaboration and high-volume output. The Loom video is a critical component that requires careful planning.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your updated resume through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features 4-6 examples of B2B or enterprise marketing creative across various formats (digital ads, print collateral, decks, email). Tailor your presentation to highlight your understanding of enterprise buyer needs and your ability to execute high-volume, high-quality work.

• Loom Video Preparation: Record a 1-2 minute Loom video walking through one piece of work you are proud of. Clearly articulate the initial brief, your design approach, the strategic decisions made, and any resulting impact or learnings. This is a mandatory step.

• Resume Optimization: Highlight your experience with Figma, Adobe Creative Suite, B2B marketing design, asset management, and high-volume output. Use keywords from the job description to align your profile with the role's requirements.

• Company & Role Research: Understand the AI fintech industry, the company's mission, and the implications of a Brand 2.0 refresh. Prepare to discuss how your design skills can support their specific GTM and sales enablement needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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