Graphic Designer (B2B Marketing)

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Hire Overseas

Location: Argentina

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-10

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead visual content creation for a rapidly expanding AI fintech company targeting enterprise clients, ensuring brand consistency across all touchpoints.

• Drive the execution of a new Brand 2.0 identity across diverse marketing and sales collateral, from digital ads to executive event materials.

• Manage and maintain a centralized Figma asset library to ensure organizational efficiency and accessibility for the entire team.

• Produce high-volume, high-variety B2B creative assets specifically tailored for enterprise buyers, CFOs, and finance professionals.

📝 Enhancement Note: This role is positioned within the marketing and creative operations spectrum, focusing on the execution and management of visual assets. While not directly a "Revenue Operations" or "Sales Operations" role in the traditional sense, the emphasis on B2B marketing collateral, sales decks, and data-driven content graphics means a strong understanding of how design impacts revenue generation and sales enablement is crucial. The "high-volume, high-variety" aspect points to a need for robust process management and asset organization, typical of operations functions.

📈 Primary Responsibilities

• Design and iterate on paid digital ad creative for various platforms, including display ads for publications (e.g., WSJ), LinkedIn thought leader campaigns, and Meta ad variations.

• Conceptualize and produce out-of-home advertising (e.g., billboards, airport ads) and comprehensive event collateral for executive dinners and advisory boards, including invites, signage, and one-pagers.

• Develop and maintain sales enablement materials such as sales decks, vertical-specific one-pagers (e.g., manufacturing, CPG, healthcare), and audience-tailored collateral for PE firms and CFOs.

• Create visually compelling data-driven content graphics for social media (LinkedIn) and newsletters, including stat cards, customer result showcases, and proof point visuals.

• Design and manage email templates for executive briefings, event follow-ups, and nurture sequences, ensuring brand consistency and effective communication.

• Develop direct mail concepts for physical outreach campaigns, aligning with broader marketing strategies.

• Maintain a single source of truth for all brand assets within Figma and Google Drive, ensuring files are consistently named, organized, and easily accessible by the team.

• Enforce brand guidelines and consistency across all visual assets produced to uphold the company's professional image.

📝 Enhancement Note: The responsibilities highlight a need for the designer to act as a de facto creative operations manager for their output. This involves not just creative execution but also system management (Figma library, Google Drive), process adherence (brand consistency), and high-volume workflow management. The focus on "enterprise buyers, CFOs, and finance teams" implies a need for sophisticated, data-informed, and professional design aesthetics, rather than consumer-facing trends.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred but not explicitly stated; equivalent practical experience will be highly valued.

Experience: Minimum of 3 years of dedicated graphic design experience, with a demonstrable track record in B2B or enterprise marketing creative execution.

Required Skills:

• B2B Marketing Creative: Proven ability to design effective visual assets for enterprise audiences and B2B marketing campaigns.

• Figma Proficiency: Expertise in using Figma, including advanced features like component systems, collaborative libraries, and efficient file organization.

• Adobe Creative Suite: Strong command of Adobe Illustrator and Photoshop for complex design tasks.

• Layout & Typography: Solid understanding of fundamental layout principles, typography, hierarchy, and their application in business-centric design.

• Multi-Format Design: Experience designing across a diverse range of formats, including digital ads, print collateral, presentation decks, and email templates.

• Organization & Asset Management: Exceptional organizational skills with a proactive approach to maintaining clean, consistent, and accessible shared systems (Figma, Google Drive).

• High-Volume Output: Demonstrated ability to produce a significant volume of creative work consistently while maintaining high standards of polish and quality.

• Startup Adaptability: Comfort working in a dynamic startup environment with evolving priorities and frequent new requests.

Preferred Skills:

• SaaS/Fintech/B2B Enterprise Branding: Prior experience designing for Software-as-a-Service (SaaS), financial technology (fintech), or other enterprise B2B brands.

• Sales Enablement Support: Experience specifically supporting sales teams with collateral development, including decks and specialized materials.

• Print Production: Familiarity with print production specifications and processes for out-of-home or other physical materials.

• Motion Graphics: Basic understanding or experience with motion graphics or lightweight animation for digital advertisements.

📝 Enhancement Note: The emphasis on Figma proficiency, asset management, and high-volume output suggests this role requires more than just creative talent; it demands operational discipline and system thinking. Candidates should highlight their ability to manage design systems and workflows efficiently, which are key operations competencies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B/Enterprise Focus: Must showcase at least 4-6 distinct examples of B2B or enterprise marketing creative, demonstrating an understanding of this specific audience.

• Multi-Format Representation: Examples should span more than one format (e.g., digital ads, print collateral, decks, content graphics) to prove versatility.

• Brand Consistency Examples: Include work that illustrates an ability to maintain and apply brand guidelines effectively across different assets.

• System Management: Highlight any examples of managing design systems, component libraries, or organized asset repositories if possible.

Process Documentation:

• Workflow Design: Portfolio pieces should implicitly demonstrate an understanding of design workflows, from brief to final asset.

• Efficiency & Organization: Case studies or descriptions within the portfolio should touch upon how organization and efficient processes were applied to achieve results.

• System Implementation: Showcase work that adheres to or establishes clear system standards, particularly related to Figma component usage.

• ROI Demonstration (Implicit): While direct ROI attribution for design is difficult, the portfolio should convey how the design solutions addressed specific business objectives or marketing goals for enterprise clients.

📝 Enhancement Note: The application requires a portfolio with specific B2B/enterprise examples and a Loom video walkthrough. This suggests a strong emphasis on process and strategic thinking behind the design decisions, not just aesthetic output. Candidates should prepare to articulate their design process, how they manage their workload, and how their designs contribute to broader business objectives, akin to how an operations professional would present project outcomes.

💵 Compensation & Benefits

Salary Range: Based on the provided information (remote, Argentina-based, mid-level designer), and considering industry benchmarks for remote roles and the cost of living in Argentina for USD-paid positions, a competitive range would be approximately USD $25,000 - $45,000 annually. This range reflects the mid-level experience (2-5 years) and the specialized B2B/enterprise focus.

Benefits:

• USD Compensation: Paid bi-monthly (15th and 30th), offering stable currency for remote employees.

• Paid Time Off (PTO): In accordance with company policy, providing essential work-life balance.

• Holiday Observance: Company guidelines for paid holidays, ensuring recognition of important dates.

• 100% Remote Setup: Flexibility to work from any productive location, eliminating commute and increasing autonomy.

• Direct Impact & Visibility: Opportunity to own visual output from day one and directly contribute to a significant brand refresh.

Working Hours: 40 hours per week, full-time. While the role is remote, adherence to standard working hours is expected to facilitate collaboration with the wider team and ensure consistent output.

📝 Enhancement Note: The salary estimate is based on available data for remote graphic design roles in regions with a lower cost of living but paid in USD, targeting a mid-level experience bracket. This range is a benchmark and actual compensation may vary. The benefits, particularly USD payment and full remote, are significant advantages for candidates in Argentina.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) Fintech. This sector is characterized by rapid innovation, data-centricity, and a focus on complex B2B solutions for financial services and enterprise clients.

Company Size: The description implies a "fast-growing" company that is "in the middle of a Brand 2.0 refresh," suggesting a dynamic startup or scale-up environment. The specific size isn't provided, but the need for a dedicated designer to "own visual output" indicates a lean but ambitious marketing/GTM team.

Founded: Not specified, but the context of a "Brand 2.0 refresh" and "enterprise traction" suggests it's an established startup or scale-up rather than a brand-new venture.

Team Structure:

• Operations Focus: The designer will likely be part of a broader marketing or Go-To-Market (GTM) team. They will collaborate closely with marketing managers, content creators, and potentially sales leadership.

• Reporting: Likely reports to a Marketing Director, Head of Marketing, or a similar senior marketing role.

• Collaboration: High degree of cross-functional collaboration is expected, particularly with content, demand generation, product marketing, and sales teams. The designer is expected to integrate with the whole team, implying a collaborative and communicative environment.

Methodology:

• Data-Driven Design: The role emphasizes "data-driven content graphics" and iterating on ad creative based on "performance feedback," indicating a data-informed approach to design.

• Brand System Management: A core operational aspect is maintaining a robust Figma library and enforcing brand consistency, showcasing a structured approach to visual asset management.

• Agile Execution: The mention of "fast-moving startup where priorities shift" and "high-volume, high-variety" work points to an agile and adaptable operational methodology.

Company Website: Hire Overseas (as the hiring platform), but the client company is an AI Fintech firm. The actual client's website would be relevant but is not provided.

📝 Enhancement Note: The "AI Fintech" industry context is crucial. It implies a need for designs that convey sophistication, security, innovation, and trustworthiness. The "Brand 2.0 refresh" suggests a pivotal growth stage where brand perception is key for scaling enterprise sales.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level Graphic Designer position with significant operational responsibilities related to asset management and workflow efficiency. It's a stepping stone towards potentially becoming a Senior Graphic Designer, Lead Designer, or even a Creative Operations Manager if the candidate develops expertise in process and system management.

Reporting Structure: The designer will likely report to a marketing leader, working closely with various GTM functions. This provides exposure to different facets of the business and their design needs.

Operations Impact: The designer's work directly impacts lead generation (paid ads, landing pages), sales conversion (sales decks, one-pagers), brand perception (OOH, events, content), and overall marketing efficiency through organized asset management. Their ability to produce high-quality, consistent visuals quickly is a direct driver of marketing and sales effectiveness.

Growth Opportunities:

• Specialization: Deepen expertise in B2B/enterprise design, fintech branding, or SaaS marketing visuals.

• System Leadership: Grow into a role managing or expanding the Figma library and brand asset system, potentially moving towards a Creative Operations focus.

• Campaign Ownership: Take on greater ownership of visual strategy for specific campaigns or product launches.

• Cross-Functional Exposure: Gain deeper understanding of sales enablement, demand generation, and product marketing strategies through close collaboration.

• Brand Evolution: Play a key role in shaping and evolving the company's visual identity during its critical Brand 2.0 rollout.

📝 Enhancement Note: While titled "Graphic Designer," the operational aspects (asset management, high volume, process adherence) offer a pathway to roles with more strategic operational oversight within the creative function. The emphasis on impact and ownership suggests significant visibility within the company.

🌐 Work Environment

Office Type: 100% Remote. This offers maximum flexibility in terms of location within Argentina.

Office Location(s): Argentina. Specific cities are not mentioned, implying the candidate can be located anywhere within Argentina, leveraging the country's timezone for collaboration.

Workspace Context:

• Autonomy: The remote setup provides a high degree of personal autonomy over the work environment.

• Digital Collaboration: The work environment is heavily reliant on digital tools, particularly Figma and communication platforms (likely Slack or similar), necessitating strong remote collaboration skills.

• Technology Stack: Access to essential design software (Figma, Adobe Suite) and cloud storage (Google Drive) is expected. The company provides the necessary software licenses.

Work Schedule: Standard 40-hour work week. While remote, maintaining consistent availability during core business hours for Argentina (and potentially overlapping with US time zones if applicable for the client) will be important for real-time collaboration and quick turnarounds.

📝 Enhancement Note: The remote nature is a key aspect. Candidates should be comfortable with asynchronous communication and proactive engagement within a distributed team. The focus on "enterprise buyers, CFOs, and finance teams" suggests the need for professional focus and discipline even in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume, portfolio, and a mandatory Loom video.

• Prequalifying Questions: Answer initial screening questions.

• Video Introduction (Loom): A 1-2 minute Loom video walking through a proud piece of work, explaining the brief and design decisions. This is a critical step for assessing communication skills and design rationale.

• Role-Specific Assessment (Homework): Potentially a design challenge tailored to the role's requirements (e.g., creating a sample ad or deck slide).

• Recruitment Interview: Initial screening with Hire Overseas talent team.

• Executive Interview: Meeting with senior leadership of the client company.

• Client Interview: Final interview with the client team (likely marketing/GTM leadership).

• Background & Reference Check: Professional verification.

Portfolio Review Tips:

• Focus on B2B Impact: Select examples that clearly demonstrate an understanding of enterprise audiences and business objectives. Quantify impact where possible (e.g., "designed ads that contributed to X% increase in CTR").

• Showcase Process (Loom Video): Use the Loom video to articulate your design thinking, problem-solving approach, and how you translate briefs into effective visual solutions. Highlight your organizational methods and system thinking.

• Demonstrate Versatility: Ensure your portfolio covers the range of formats mentioned in the job description (ads, decks, collateral, content graphics).

• Highlight Figma Skills: If possible, subtly showcase your proficiency with Figma's collaborative features, component systems, or library management within your presented work.

• Brand Consistency: Be prepared to discuss how you ensure brand consistency, especially relevant given the Brand 2.0 refresh.

Challenge Preparation:

• Understand the Client: Research the AI Fintech industry and general B2B marketing best practices. While the specific client isn't named, understanding the sector is key.

• Prepare for "High Volume": Think about how you manage your time and prioritize tasks when facing many requests.

• Brand 2.0 Context: Be ready to discuss how you would approach bringing a new brand identity to life consistently across various channels.

• Figma Systems: Prepare to discuss your experience with Figma component libraries and maintaining organized files.

📝 Enhancement Note: The mandatory Loom video and portfolio requirement are significant. Candidates must prepare thoroughly for these, treating them as a primary screening mechanism. The "process optimization" and "system management" aspects of operations are indirectly being assessed through these requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential. Proficiency in component systems, shared libraries, prototyping, and collaborative workflows is critical.

• Adobe Creative Suite: Specifically Illustrator and Photoshop for advanced image editing, vector graphics, and print-ready assets.

• Google Drive: For file storage, organization, and sharing.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable for the designer's core tasks, but understanding how design assets integrate into CRM-driven campaigns or marketing automation platforms (e.g., email templates) is a plus.

📝 Enhancement Note: The explicit mention of Figma and Adobe Suite highlights the core technical requirements. The emphasis on asset management within Figma points to a need for operational discipline in tool usage, beyond just creative output.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on producing high output consistently and maintaining organized systems.

• Collaboration & Communication: Essential for a remote, fast-paced environment where cross-functional input is needed.

• Brand Stewardship: A commitment to maintaining and evolving brand integrity across all visual touchpoints.

• Adaptability: Willingness to embrace change, manage shifting priorities, and learn new approaches in a startup setting.

• Data-Informed Decision Making: Using performance feedback to refine creative output.

Collaboration Style:

• Proactive & Responsive: In a remote, high-volume setting, designers need to be proactive in seeking briefs, providing updates, and responding to requests promptly.

• System-Oriented: Collaboration will involve working within established systems (Figma library, shared folders) and contributing to their improvement.

• Feedback Integration: Openness to receiving and acting on feedback from marketing, sales, and potentially client stakeholders.

📝 Enhancement Note: The values lean heavily towards operational excellence within a creative function. Candidates should highlight experiences that demonstrate efficiency, organization, and effective collaboration in a remote or fast-paced setting.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Managing a constant stream of diverse design requests without sacrificing quality or missing deadlines.

• Brand 2.0 Execution: Successfully translating a new brand identity across numerous channels consistently and accurately.

• Remote Collaboration: Effectively communicating and collaborating in a fully remote environment, especially with stakeholders in different time zones.

• Balancing Creativity & Operations: Merging creative vision with the operational demands of asset management, file organization, and process adherence.

• Enterprise Audience Nuances: Consistently producing creative that resonates with sophisticated B2B buyers and finance professionals.

Learning & Development Opportunities:

• Deepen B2B Design Expertise: Gain extensive experience in designing for enterprise-level clients and complex industries like fintech.

• Master Design Systems: Become an expert in Figma's advanced features and contribute to the strategic development of the company's visual asset system.

• Expand Marketing Knowledge: Learn about demand generation, sales enablement, and content marketing strategies through hands-on project involvement.

• Gain Operational Acumen: Develop skills in process management, workflow optimization, and asset lifecycle management within a creative context.

📝 Enhancement Note: The challenges are directly linked to the operational demands of the role. Framing these challenges as opportunities for skill development will be key for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing multiple, high-priority design requests simultaneously." (Focus on prioritization, time management, and communication strategies.)

• "How would you approach bringing a new brand identity to life across all the channels mentioned in the job description? What are the key considerations for ensuring consistency?" (Focus on brand stewardship, process, and systematic application.)

• "Walk us through your experience with Figma's component systems and shared libraries. How do you ensure they are maintained and utilized effectively by a team?" (Focus on operational aspects of design system management.)

Company & Culture Questions:

• "What interests you about working for an AI Fintech company, and what do you understand about designing for this sector?" (Research AI Fintech, B2B marketing trends.)

• "Our company is undergoing a Brand 2.0 refresh. What excites you about this opportunity, and how would you contribute to its success?" (Demonstrate enthusiasm for brand evolution and strategic design.)

Portfolio Presentation Strategy:

• Loom Video: Practice your narrative. Clearly explain the brief, your strategic approach, the design decisions, and the outcome/impact.

Be concise and engaging.

• Case Study Structure: For each portfolio piece, be ready to discuss:

  • The Challenge/Brief: What was the objective? Who was the audience?
  • Your Approach: What was your strategy? What tools/processes did you use?
  • The Solution: Showcase the final design.
  • The Impact/Results: How did the design contribute to the business goal? (Quantify if possible.)

• Figma & Organization: If applicable, use examples to show how you organized files, managed components, or ensured brand consistency.

📝 Enhancement Note: Preparation should focus on articulating both creative rationale and operational discipline. The emphasis on "process," "systems," and "impact" in interview questions reflects the operational nature of the role.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the Workable platform, ensuring all fields are completed accurately.

• Customize Your Portfolio: Curate your portfolio to prominently feature at least 4-6 strong examples of B2B or enterprise marketing creative, showcasing a range of formats and your understanding of sophisticated buyer audiences.

• Optimize Your Resume: Tailor your resume to highlight keywords related to B2B design, Figma proficiency, asset management, high-volume output, and experience in fast-paced environments. Clearly state your years of experience and relevant software skills.

• Prepare Your Loom Video: Record a concise (1-2 minute) Loom video. Select a piece of work you're particularly proud of and clearly articulate the brief, your design process, key decisions, and any measurable impact. Practice this to ensure clarity and conciseness.

• Research the Industry: Familiarize yourself with the AI Fintech sector and general B2B marketing principles. Understand the typical needs and communication styles of enterprise clients, CFOs, and finance teams.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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