Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Xponential Fitness, LLC

Location: Irvine, CA

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: March 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (4 days in office, 1 day WFH)

🚀 Role Summary

• Design and produce high-end visual, textual, and animated content for diverse marketing channels, ensuring brand consistency and adherence to positioning standards.

• Collaborate with integrated brand marketing and creative teams to develop compelling multimedia content and bring design trends to life.

• Create and edit digital images, video animations, and textual animations, with a strong emphasis on motion graphics and video editing capabilities.

• Maintain and enhance brand standards across various platforms, including social media, email, websites, print collateral, and retail graphics.

📝 Enhancement Note: This role sits within the Marketing department and reports to the Vice President of Integrated Marketing & Strategy. The focus is on creating assets for promotional campaigns, requiring a strong understanding of campaign objectives like lead generation and sales. The hybrid work schedule offers a structured approach to in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Design creative assets for website, social media, digital advertising, email campaigns, video content, retail spaces, and print collateral, aligning with brand positioning and marketing objectives.

• Develop innovative multimedia content ideas in close collaboration with design and marketing teams to capture audience attention and drive engagement.

• Create and meticulously edit digital images, video animations, and textual animations, utilizing advanced features of the Adobe Suite.

• Actively contribute to the maintenance and evolution of brand standards, ensuring organizational coherence and visual consistency across all creative outputs and channels.

• Produce and manage the creation of print materials intended for use in studio locations nationwide, ensuring quality and brand adherence.

• Participate actively in the creative process, researching and implementing current design trends and concepts to elevate brand aesthetics.

• Collaborate with the Art Director and Marketing Director on planning and executing photo and video shoots, providing on-site assistance to photographers and videographers.

• Proactively manage personal workload to meet all project deadlines, ensuring timely review and approval of creative assets by key stakeholders.

• Execute other assigned duties as necessary to support the marketing and creative objectives of Xponential Fitness.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic contribution, requiring the designer to understand campaign messaging and objectives. The role involves hands-on creation across multiple media types and requires active participation in shoot planning and execution, indicating a need for practical, on-site experience.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for roles requiring this level of technical and creative proficiency.

Experience: Mid-level experience (2-5 years) in graphic design, with a strong portfolio demonstrating proficiency across digital and print mediums, animation, and video editing.

Required Skills:

• Expertise in the complete Adobe Creative Suite, including:

  • Adobe InDesign (for print and digital layouts)
  • Adobe Photoshop (for image manipulation and digital asset creation)
  • Adobe Illustrator (for vector graphics and illustrations)
  • Adobe AfterEffects (for motion graphics and animation)
  • Figma (for UI/UX design and collaborative prototyping)

• Proficiency in Google Workspace (Docs, Sheets, Slides) for collaboration and documentation.

• Demonstrated experience designing for digital platforms (social media, email, web) and print collateral.

• Knowledge of motion graphic animation principles and basic video editing techniques.

• Strong understanding of digital content best practices across various platforms and applications.

• Robust understanding of campaign management, from messaging strategy to design execution and objective achievement (e.g., lead generation, sales, call-to-action).

• Exceptional organizational skills with a keen focus on meticulous file preparation and management.

• Detail-oriented approach with a positive, collaborative, and proactive "can-do" attitude.

Preferred Skills:

• Familiarity or knowledge of Ceros for interactive content creation.

• Experience participating in or assisting with photo/video shoots.

• Understanding of A/B testing principles for creative asset optimization.

• Experience within the fitness or franchising industry.

📝 Enhancement Note: The emphasis on specific Adobe Suite tools and Figma points to a need for modern, collaborative design workflows. The inclusion of Ceros as a "plus" suggests an interest in interactive content, and the "campaign management" skill highlights the need for designers to understand the business impact of their creative work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, including digital assets (social media graphics, email banners, web elements), print collateral (brochures, flyers, studio signage), and motion graphics/video examples.

• Case studies or project breakdowns that illustrate the design process, from initial concept to final execution, highlighting problem-solving and creative decision-making.

• Examples demonstrating the application of brand guidelines and adherence to brand positioning across multiple projects.

Process Documentation:

• Showcase examples of organized file management and clear naming conventions for design assets, reflecting strong organizational skills.

• Include instances where feedback was incorporated into design iterations, demonstrating adaptability and a collaborative approach to the creative process.

• Examples of workflow management, illustrating how projects were prioritized and deadlines were met.

📝 Enhancement Note: Given the role's focus on multimedia content and campaign execution, the portfolio should prominently feature examples of animation, video editing, and digital campaign assets. A strong demonstration of understanding brand consistency and campaign objectives will be critical.

💵 Compensation & Benefits

Salary Range: $71,000 - $75,000 per year.

Benefits:

• Comprehensive Medical, Dental, and Vision benefits.

• Opportunities for additional bonuses.

• Cell Phone Allowance.

• 401k plan with a 4% company match.

• Complimentary corporate memberships to XPLUS and XPASS.

• Discounts on retail brand merchandise.

• On-campus amenities include a coffee shop, basketball court, and various services.

Working Hours: 40 hours per week, with a hybrid schedule: Monday-Thursday in office, Fridays Work From Home.

📝 Enhancement Note: The salary range aligns with mid-level Graphic Designer positions in the Irvine, CA area, considering the required technical skills and responsibilities. The benefits package is robust, offering health coverage, retirement savings, and attractive lifestyle perks related to the company's fitness brands, which can be a significant draw for candidates in this industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness Franchising. Xponential Fitness operates a diversified platform of five health and wellness brands (Club Pilates, StretchLab, YogaSix, Pure Barre, BFT) globally. This industry context suggests a dynamic, fast-paced environment focused on accessibility and energetic experiences.

Company Size: Xponential Fitness is a publicly traded company (NYSE: XPOF) with a significant global presence, indicating a structured corporate environment with established processes and a broad reach. The company operates multiple brands, suggesting opportunities for diverse project exposure.

Founded: The company's founding date is not explicitly provided, but its current scale and public trading status imply a well-established organization with a solid operational framework.

Team Structure:

• The Graphic Designer will be part of the Marketing department, reporting to the Vice President of Integrated Marketing & Strategy.

• The role involves close collaboration with the in-house creative team, Art Director, and Marketing Director.

Methodology:

• Data-Driven Creativity: While creativity is paramount, the emphasis on campaign objectives (lead generation, sales) suggests that design decisions are informed by marketing goals and performance metrics.

• Brand Consistency: A core aspect of the role is maintaining and building brand standards across a portfolio of distinct brands, requiring a systematic approach to asset management and creative execution.

• Agile Development: The need to manage workload, meet deadlines, and incorporate feedback points to an agile approach to creative production, common in marketing departments.

Company Website: https://www.xponentialfitness.com/

📝 Enhancement Note: The company's mission to make boutique health and wellness accessible globally shapes its culture. Expect a focus on innovation, community, and delivering high-quality, engaging experiences. The multi-brand structure offers a unique opportunity for a designer to work across diverse visual identities while maintaining overarching brand integrity.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as a mid-level contributor within the marketing and creative operations. It requires a solid foundation of technical skills and a growing understanding of marketing strategy and campaign execution. The role is hands-on, focused on producing high-quality assets that directly support marketing initiatives across multiple brands.

Reporting Structure: The role reports directly to the Vice President of Integrated Marketing & Strategy, indicating a clear line of communication and significant visibility to senior leadership. This structure allows for direct impact on strategic marketing efforts.

Operations Impact: The Graphic Designer's work has a direct impact on Xponential Fitness's brand perception, customer engagement, and campaign effectiveness. High-quality, on-brand visuals are crucial for driving lead generation, sales, and brand loyalty across all franchised locations and digital platforms. Effective design can significantly influence conversion rates and overall marketing ROI.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, UI/UX design, or interactive content creation (e.g., Ceros).

• Brand Management: Potential to take on more responsibility for managing creative assets and brand standards for specific Xponential Fitness brands.

• Project Leadership: As experience grows, the designer may lead creative projects, manage external vendors, or mentor junior designers.

• Cross-Functional Exposure: Opportunity to gain broader marketing experience by working closely with different marketing functions and potentially contributing to strategic campaign planning.

📝 Enhancement Note: The reporting structure to a VP suggests that performance and contributions will be highly visible. Growth opportunities likely involve expanding creative scope and taking on more strategic input, moving beyond pure execution to creative direction within specific brand contexts.

🌐 Work Environment

Office Type: The role is based in Irvine, CA, and follows a hybrid work model. The company emphasizes on-campus amenities, suggesting a modern, well-equipped office environment designed to foster collaboration and employee well-being.

Office Location(s): Irvine, California, United States. This location is known for its corporate presence and access to talent in creative and marketing fields.

Workspace Context:

• Collaborative Environment: The hybrid schedule, with dedicated in-office days (Monday-Thursday), is designed to facilitate in-person collaboration with design and marketing teams, Art Director, and VP.

• Technology & Tools: Access to the full Adobe Creative Suite, Figma, and other essential design software is expected. The company likely provides robust IT infrastructure to support creative workflows.

• Team Interaction: Regular interaction with the marketing department, creative team members, and potentially brand managers is integral to the role, fostering a dynamic and communicative work atmosphere.

Work Schedule: Monday - Thursday in the office, Fridays Work From Home. This schedule offers a balance between structured, in-person teamwork and flexible remote work, allowing for focused individual tasks on Fridays.

📝 Enhancement Note: The hybrid model, with specific in-office days, is crucial for team cohesion and collaborative brainstorming. The on-campus amenities suggest a company culture that invests in its employees' experience and productivity, potentially offering a unique work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resume and portfolio to assess technical skills, creative style, and relevant experience.

• Skills Assessment/Creative Challenge: Candidates may be asked to complete a design challenge or a short take-home project to evaluate their practical design abilities, problem-solving skills, and understanding of brand guidelines under timed conditions.

• Interviews: Multiple rounds of interviews, potentially including:

  • A meeting with the hiring manager (VP of Integrated Marketing & Strategy) to discuss experience, career goals, and cultural fit.
  • A portfolio review session with the Art Director and/or other creative team members to delve into specific projects, design process, and technical proficiency.
  • Behavioral interviews assessing collaboration, communication, and ability to handle feedback.

• Final Round: Possibly a discussion with senior marketing leadership.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in digital design, motion graphics, video editing, and print collateral, aligning with the job description's requirements.

• Showcase Process: For key projects, briefly outline the brief, your thought process, design challenges, and how you arrived at the final solution. Highlight your use of Adobe Suite tools.

• Highlight Brand Adaptability: Include examples that show your ability to work within different brand guidelines, especially if you have experience with multiple brands or campaigns.

• Quantify Impact (if possible): If any of your designs contributed to measurable campaign success (e.g., increased engagement, lead generation), mention these outcomes.

• Ensure High Quality: Present your portfolio in a clean, professional, and easy-to-navigate format (e.g., PDF, personal website).

Challenge Preparation:

• Understand the Brief: Carefully read and understand all requirements, objectives, and constraints of any design challenge.

• Time Management: Allocate your time wisely for concepting, designing, and preparing your presentation.

• Brand Alignment: If a brand is provided, thoroughly research Xponential Fitness's brands and their existing visual styles to ensure your submission is on-brand.

• Concise Presentation: Prepare a clear, concise presentation of your work, focusing on how your design meets the brief's objectives.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge indicates that practical design skills and the ability to execute within brand constraints are critical. Candidates should be prepared to discuss their design process and how their work contributes to marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential expertise required in Photoshop, Illustrator, InDesign, and After Effects for creating and manipulating graphics, layouts, and animations.

• Figma: Required for collaborative design, prototyping, and potentially UI/UX elements.

• Google Workspace: Necessary for communication, documentation, and collaborative work (Docs, Sheets, Slides).

• Ceros (Preferred): Familiarity with this platform for creating interactive web content would be a significant advantage.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as required for the designer, but an understanding of how creative assets are deployed through marketing automation platforms or CRM-driven campaigns can be helpful.

📝 Enhancement Note: The core technology stack is heavily focused on design and creative production tools, with a strong emphasis on the Adobe Suite and Figma. This indicates a need for a designer who is proficient in industry-standard software and comfortable with collaborative digital design platforms.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop fresh, engaging visual content that aligns with brand messaging and captures attention.

• Brand Integrity: A deep commitment to upholding and enhancing brand standards across all creative outputs, ensuring consistency and quality.

• Collaboration & Teamwork: A willingness to work closely with cross-functional teams, incorporate feedback constructively, and contribute to a positive team dynamic.

• Efficiency & Organization: A focus on managing workflow effectively, meeting deadlines, and maintaining organized file structures for seamless asset management.

• Impact-Oriented: Understanding that design serves marketing objectives, with a focus on creating assets that drive engagement, lead generation, and sales.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with marketing directors, art directors, and other creative team members, requiring strong communication and the ability to translate marketing needs into visual solutions.

• Feedback-Driven Iteration: An open approach to receiving and incorporating feedback from various stakeholders to refine designs and ensure they meet project goals.

• Shared Creative Vision: Working together to brainstorm ideas, develop concepts, and ensure a cohesive visual strategy across Xponential Fitness's diverse brand portfolio.

📝 Enhancement Note: The company's focus on health and wellness, combined with its multi-brand strategy, likely fosters a culture that values energy, dynamism, and a commitment to delivering high-quality experiences. Expect a professional yet creative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing and creating distinct visual identities for Xponential Fitness's diverse portfolio of brands while maintaining overall brand consistency.

• Rapid Content Demand: Keeping pace with the continuous need for fresh creative assets across multiple digital and print channels, requiring efficient workflow and time management.

• Incorporating Feedback: Navigating constructive criticism and multiple stakeholder opinions to refine designs while staying true to brand vision and project objectives.

• Staying Ahead of Trends: Continuously adapting to evolving design trends, platform requirements, and animation/video techniques to ensure creative output remains modern and effective.

Learning & Development Opportunities:

• Advanced Software Skills: Opportunities to master advanced features in AfterEffects, Figma, or explore new design tools and platforms.

• Motion Graphics & Video Specialization: Deepen expertise in animation and video editing, potentially leading to more complex multimedia projects.

• Brand Strategy Exposure: Gain a deeper understanding of brand positioning and campaign strategy by working closely with senior marketing leadership.

• Industry Trends: Exposure to the fast-paced health and wellness industry, providing insights into effective marketing strategies within this sector.

📝 Enhancement Note: The primary challenge will be versatility and efficiency in managing a broad range of creative needs for multiple brands. Growth opportunities lean towards specialization and increased strategic input within the creative process.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign graphic from brief to final delivery. How do you ensure it aligns with brand guidelines and campaign objectives?" (Focus on process, brand adherence, and objective alignment)

• "How do you approach incorporating feedback from multiple stakeholders, especially when there are conflicting opinions?" (Focus on collaboration, communication, and problem-solving)

Company & Culture Questions:

• "What do you know about Xponential Fitness and its brands? How do you see your design skills contributing to our mission?" (Focus on company research and cultural fit)

• "Describe a time you had to adapt your design style to fit a specific brand's identity. How did you approach it?" (Focus on adaptability and brand understanding)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the problem, your approach, the solution, and the outcome.

• Visual Clarity: Ensure your portfolio is visually appealing, well-organized, and easy to navigate.

• Tool Proficiency Showcase: Be ready to discuss which Adobe Suite tools and other software you used for each piece and why.

• Brand Consistency Focus: Emphasize how you maintained or developed brand standards within your work.

• Concise Explanations: Keep your explanations focused and to the point, highlighting the most relevant aspects of each project.

📝 Enhancement Note: Interview questions will likely assess not only technical design skills but also the candidate's understanding of marketing objectives, brand strategy, and collaborative capabilities. Be prepared to articulate your design process and demonstrate how your work drives business results.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on recruitingbypaycor.com.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in digital design, motion graphics, and print collateral, specifically showcasing examples relevant to fitness or franchise brands if possible.

• Resume Optimization: Ensure your resume clearly lists proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, AfterEffects), Figma, and Google Workspace. Quantify achievements where possible, such as contributions to campaign success.

• Interview Preparation: Practice your portfolio walkthrough, focusing on clear explanations of your design process, problem-solving approach, and how your work aligns with marketing objectives. Be ready to discuss your experience with brand standards and collaboration.

• Company Research: Thoroughly research Xponential Fitness, its various brands (Club Pilates, StretchLab, YogaSix, Pure Barre, BFT), and their current marketing efforts to demonstrate genuine interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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