Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Uplive Location: Ho Chi Minh City, Vietnam Job Type: Full-time Category: Creative & Media / Art & Design Date Posted: December 25, 2025 Experience Level: 2-5 Years Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creative production of high-quality 2D/3D graphic assets for game store kits and marketing advertisements, ensuring strong alignment with game aesthetics and business performance objectives.
• Actively research, test, and integrate emerging AI design tools to enhance creative output, optimize workflows, and maintain a competitive edge in visual production.
• Develop and meticulously maintain a comprehensive asset library, including curated prompts, reusable components, and style references, to ensure consistency and efficiency in design execution.
• Drive creative research initiatives to explore new art styles, visual directions, and emerging trends, bringing fresh perspectives and innovative ideas to the team's output.

📝 Enhancement Note: The role is hybrid, suggesting a balance between in-office collaboration and remote work flexibility. The emphasis on AI tools and rapid iteration indicates a forward-thinking, fast-paced creative environment common in the tech and gaming industries.

📈 Primary Responsibilities

• Design and produce compelling 2D/3D graphic assets, including icons, screenshots, and featured images, specifically tailored for game store kits and advertising campaigns, with a keen eye for marketability and aesthetic appeal.
• Iterate on existing store kit assets, resizing and adapting them according to creative briefs to ensure maximum impact and visual coherence with game aesthetics and performance goals.
• Create diverse marketing ad banners and design essential materials for ad production, such as in-game elements, backgrounds, characters, outfits, and props, to support user acquisition strategies.
• Proactively contribute innovative ideas and business performance context to the Creative Strategist and UA teams, aiming for rapid design output with minimal feedback loops.
• Continuously explore and evaluate new AI design, motion, and production tools, documenting their pros, cons, and potential benefits for team-wide adoption and workflow enhancement.
• Organize and maintain an internal prompt library for characters, icons, and layouts, alongside curating asset collections and style references to build a robust and accessible asset library.
• Document best practices for AI-assisted design to ensure consistent quality and efficient application of new technologies across all creative projects.
• Conduct thorough creative research into new art styles, visual directions, and format ideas, testing emerging aesthetics like anime, stylized 3D, flat 2D, and video loops to inform future creative strategies.
• Benchmark the team's output against other studios' AI workflows to identify areas for improvement and innovation.

📝 Enhancement Note: The responsibilities highlight a dual focus on traditional graphic design execution and forward-looking AI tool exploration, indicating a strategic role within the creative team that balances immediate production needs with future innovation. The expectation of contributing business context and delivering with minimal feedback suggests a high degree of autonomy and performance orientation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Game Art, or a closely related field. Recent graduates or rising seniors with a strong portfolio are also encouraged to apply.

Experience: Minimum of 2 years of professional experience in multimedia design, with a proven track record in producing assets for digital platforms, particularly in the gaming or app industry.

Required Skills:

• Proficiency in multimedia design software including Adobe Photoshop, After Effects, Premiere Pro, and Illustrator.
• Familiarity with AI design tools such as Nano Banana Pro, ChatGPT, Midjourney/NB, Runway, and other video AI tools.
• Demonstrated ability to learn and adapt quickly to new AI tools and design technologies.
• Capacity to independently research materials and execute tasks based on provided briefs.
• A strong portfolio showcasing 2D art, video design, or hybrid AI-assisted creative work.
• Deep passion for music games, advertising creative, and current visual trends.
• Excellent ability to work within fast iteration cycles and meet tight deadlines.
• Strong ownership mindset, driving tasks to completion with high accuracy and meticulous attention to detail.
• Openness to feedback, proactivity in seeking clarification, and comfort in sharing creative ideas.
• High levels of curiosity, adaptability, and a proactive desire to upgrade skills in AI tools, editing techniques, and creative trends.

Preferred Skills:

• Experience specifically within the gaming industry, understanding of game store kit requirements.
• Familiarity with UI/UX design principles as they apply to app stores and ad creatives.
• Basic understanding of performance marketing metrics and how design impacts user acquisition.

📝 Enhancement Note: The "rising senior or recent graduate" preference alongside the 2-year experience requirement suggests the role might accommodate individuals with exceptional talent and a strong foundation, even if they haven't accumulated extensive years of service. The emphasis on AI tools and rapid adaptation points towards a need for candidates who are not only skilled but also agile and forward-thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2 years of professional design work, with a strong emphasis on 2D and 3D art, video design, or AI-hybrid creations relevant to games and apps.
• Include specific examples of game store kit assets (icons, screenshots, featured images) and marketing ad banners, demonstrating an understanding of platform requirements and visual appeal.
• Present case studies or examples of how AI tools were integrated into your design process, highlighting efficiency gains, innovative approaches, or unique visual outcomes.
• Demonstrate the ability to iterate on designs based on feedback or performance data, showing a process of refinement and optimization.

Process Documentation:

• Examples of how you've organized and maintained asset libraries or prompt collections, illustrating your approach to managing creative resources efficiently.
• Documentation or descriptions of your workflow for researching new art styles, AI tools, or creative trends, showcasing your proactive learning and exploration methods.
• Case studies detailing your experience working under tight deadlines and fast iteration cycles, highlighting your ability to deliver high-quality work under pressure.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills, particularly in the context of game marketing and the integration of AI technologies. Candidates should be prepared to articulate their process and the impact of their work, rather than just presenting finished pieces.

💵 Compensation & Benefits

Salary Range: Based on industry standards for experienced Graphic Designers in Ho Chi Minh City, Vietnam, with a focus on tech and gaming, a competitive salary range is estimated between 15,000,000 VNĐ to 35,000,000 VNĐ per month. This range accounts for the specified 2-5 years of experience, the hybrid work arrangement, and the specialized skills in AI tools and game asset creation.

Benefits:

• Competitive salary with 100% salary during probation period.
• Performance bonus: Share of 30% of company profit with no cap.
• Comprehensive Social, Health, and Unemployment Insurance (SHUI) as per Vietnamese Law.
• Premium Private Medical Insurance and annual health check-ups.
• Generous paid time off: Minimum 12 days of annual leave and 10 days of paid sick leave.
• Flexible work arrangement: 12 days of working from home per year.
• Annual flexi-budget: 9,400,000 VNĐ per year for well-being and personal development.
• Daily perks: Free lunch with over 10 menu options, and complimentary snacks, juices, beverages, and tea-time.
• Team engagement: Monthly/bi-monthly team activity allowance.
• Professional development: Company learning trips to profitable regions (e.g., Korea, Japan), sponsored sports activities (badminton, soccer), and sponsored overseas conferences and industry events.
• Modern equipment and AI tools provided by the company.

Working Hours: Standard full-time working hours are anticipated to be around 40 hours per week, with potential for flexibility given the hybrid arrangement and the nature of creative production that sometimes requires meeting tight deadlines.

📝 Enhancement Note: The salary estimate is based on general market data for similar roles in Ho Chi Minh City and considers the specific responsibilities and benefits offered. The extensive benefits package, particularly the profit-sharing bonus, flexi-budget, and sponsored learning/travel, indicates a strong investment in employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on mobile applications and gaming, with a strong emphasis on live streaming and interactive entertainment. Uplive operates within a dynamic and rapidly evolving digital landscape where user engagement and content creation are paramount.

Company Size: Uplive is a significant player in its sector, indicated by a substantial employee base, suggesting a well-established organization with structured teams and processes, but potentially still retaining agility.

Founded: Founded in [Insert Founding Year if available, otherwise omit or use industry context]. The company's history likely reflects growth through innovation in mobile tech and user-generated content platforms.

Team Structure:

• The Creative Team is likely composed of specialized roles, including graphic designers, motion designers, and strategists, working collaboratively.
• Designers will report to a Creative Lead or Art Director, with close collaboration expected with User Acquisition (UA) teams and Creative Strategists.
• Cross-functional collaboration is essential, requiring designers to work closely with marketing, product, and development teams to ensure visual assets align with campaign goals and product aesthetics.

Methodology:

• Data-driven design: Utilizing performance metrics and user feedback to inform creative decisions and optimize asset effectiveness.
• Agile development: Embracing fast iteration cycles and adapting quickly to market trends and AI advancements.
• Collaborative ideation: Encouraging open sharing of ideas and constructive feedback to foster innovation.
• Continuous learning: Actively seeking out and integrating new tools and techniques, especially in the rapidly advancing field of AI.

Company Website: [Insert Company URL if available, e.g., https://www.upliveapp.com/ or similar]

📝 Enhancement Note: The company's focus on games and apps, coupled with a strong emphasis on AI tools, suggests a culture that values innovation, speed, and data-informed creativity. The extensive benefits and learning opportunities point to an organization that invests in its employees' development and well-being.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring at least 2 years of experience and the ability to work independently on creative production, while also contributing to strategic exploration of new tools and aesthetics. It offers a pathway from a foundational design role to potentially more specialized or lead positions within the creative department.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Art Director within the Creative Team. Close collaboration with User Acquisition (UA) managers and Creative Strategists is expected, forming a matrix of reporting and functional accountability.

Operations Impact: The Graphic Designer's work directly impacts user acquisition and engagement by creating visually appealing and effective store kits and ad creatives. High-quality, performance-optimized visuals are critical for attracting and retaining users in competitive app and game markets, thus directly influencing revenue and growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-assisted design, motion graphics, or specific art styles prevalent in the gaming industry.
• Creative Leadership: Progress to a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers.
• Cross-Functional Movement: Transition into roles like Creative Strategist, focusing more on campaign planning and performance analysis, or even product design if interests align.
• Industry Exposure: Benefit from sponsored conferences and learning trips to gain broader industry insights and networking opportunities.

📝 Enhancement Note: The growth path emphasizes both deepening technical and creative skills, particularly in emerging areas like AI, and developing strategic thinking and leadership capabilities. The company's investment in learning and development suggests a commitment to nurturing talent from within.

🌐 Work Environment

Office Type: The role is described as Hybrid, indicating a mix of in-office work and remote flexibility. This suggests a modern office environment designed for collaboration, with dedicated spaces for creative work and team interaction, alongside the option for focused work from home.

Office Location(s): The primary office location is Ho Chi Minh City, Vietnam. Specific details about office amenities or accessibility would typically be found on the company's career page or provided during the interview process.

Workspace Context:

• Collaborative spaces designed to foster team synergy and idea exchange within the Creative Team and with cross-functional departments.
• Access to modern equipment and the latest AI tools provided by the company, essential for staying at the forefront of design technology.
• Opportunities for regular interaction with colleagues, fostering a supportive and dynamic work atmosphere conducive to creative problem-solving.

Work Schedule: While a standard 40-hour work week is implied for a full-time role, the hybrid nature and the demands of creative production may offer some flexibility. The emphasis on fast iteration and tight deadlines suggests that occasional extra effort might be required, but the hybrid model and annual flexi-budget also point to a focus on work-life balance.

📝 Enhancement Note: The hybrid model and provision of equipment indicate a company that supports flexible working arrangements and invests in the tools necessary for its employees' success, aligning with modern workplace expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's technical and creative requirements.
• Technical/Creative Assessment: Likely a practical design test or a portfolio review session focusing on your 2D/3D art, AI integration, and understanding of game/app aesthetics. Be prepared to discuss your design choices and problem-solving approach.
• Team/Hiring Manager Interview: An opportunity to discuss your experience, soft skills, passion for tech/gaming, and how you approach collaboration, feedback, and learning new tools. You'll also learn more about the team's dynamics and projects.
• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term aspirations, and overall alignment with Uplive's vision.

Portfolio Review Tips:

• Highlight AI Integration: Specifically showcase projects where you utilized AI tools, explaining the process, the benefits gained (e.g., speed, quality, novelty), and any challenges overcome.
• Demonstrate Versatility: Include a range of work that shows proficiency in different styles, asset types (icons, banners, characters), and perhaps video elements.
• Quantify Impact: If possible, provide context on how your designs contributed to campaign performance or user engagement (e.g., "This ad creative achieved X CTR," or "Store kit redesign led to Y% increase in downloads").
• Showcase Process: Beyond final assets, include sketches, mood boards, or descriptions of your iterative process to demonstrate your thinking and problem-solving methodology.
• Tailor to Uplive: Emphasize work relevant to games, apps, and digital advertising. Research Uplive's current game portfolio and ad styles to align your presentation.

Challenge Preparation:

• AI Tool Proficiency: Be ready to discuss your experience with specific AI tools mentioned (Midjourney, Runway, ChatGPT) and how you'd approach integrating them into Uplive's workflow.
• Problem-Solving Scenarios: Prepare to discuss how you'd approach a design brief for a new game store kit or ad campaign, considering performance goals, target audience, and aesthetic requirements.
• Adaptability & Learning: Be prepared to articulate your process for learning new software or techniques, demonstrating your curiosity and proactive approach to skill development.

📝 Enhancement Note: The emphasis on AI tools and performance-driven creative work means candidates should be ready to demonstrate not just artistic skill, but also a strategic, adaptable, and results-oriented approach to design within a fast-paced tech environment.

🛠 Tools & Technology Stack

Primary Tools:

• Multimedia Design Software: Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator. Proficiency is essential for asset creation, motion graphics, and video editing.
• AI Design Tools: Nano Banana Pro, ChatGPT, Midjourney/NB, Runway, and other video AI tools. Familiarity and a willingness to rapidly learn and apply these are critical.

Analytics & Reporting:

• While not explicitly listed, designers are expected to understand how their work impacts performance. Familiarity with basic analytics concepts for digital ads and app store performance would be beneficial.

CRM & Automation:

• Not directly relevant to the core design role, but understanding how assets are deployed through marketing automation platforms could be a plus.

📝 Enhancement Note: The explicit mention of specific AI tools is a key differentiator for this role. Candidates should be prepared to discuss their practical experience and experimentation with these technologies, as they are central to the job's innovative aspect.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies, particularly AI, and adapting quickly to evolving design trends and market demands.
• Performance-Driven Creativity: Valuing designs that not only look good but also achieve measurable business objectives, such as user acquisition and engagement.
• Collaboration & Feedback: Fostering an environment where ideas are shared openly, feedback is constructive, and teamwork is paramount to collective success.
• Ownership & Proactivity: Encouraging individuals to take responsibility for their tasks, drive them to completion, and proactively seek solutions and improvements.
• Continuous Learning: A culture that supports and encourages ongoing skill development, especially in cutting-edge areas like AI design.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with UA teams, strategists, and potentially product managers, requiring clear communication and understanding of diverse objectives.
• Iterative Design Process: A willingness to engage in rapid design cycles, incorporating feedback and making adjustments efficiently to meet project timelines.
• Knowledge Sharing: Encouraging the sharing of insights on new tools, techniques, and creative trends to elevate the entire team's capabilities.

📝 Enhancement Note: The company culture appears to be dynamic, forward-thinking, and results-oriented, with a significant emphasis on leveraging technology and collaborative effort to achieve business goals in the competitive gaming and app market.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Keeping pace with the fast-evolving landscape of AI design tools and techniques, and effectively integrating them into existing workflows.
• Balancing Speed and Quality: Producing high-quality, impactful creative assets under tight deadlines and within fast iteration cycles.
• Translating Business Goals into Creative: Effectively interpreting marketing objectives and business performance data into compelling visual designs that resonate with target audiences.
• Maintaining Creative Edge: Consistently generating fresh, innovative visual concepts in a competitive market driven by trends.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining in-depth expertise in a range of advanced AI design and video generation tools.
• Game & App Design Specialization: Developing a deep understanding of the specific design requirements and user psychology for mobile games and applications.
• Performance Marketing Insights: Learning how design directly influences key marketing metrics and user acquisition strategies.
• Industry Exposure: Access to sponsored conferences, learning trips, and internal knowledge-sharing sessions to stay abreast of global creative and tech trends.

📝 Enhancement Note: The challenges presented are directly tied to the role's innovative focus on AI and its application in a performance-driven industry. The growth opportunities are structured to help candidates overcome these challenges and advance their careers within the creative and tech sectors.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a store kit for a new music game, considering its unique aesthetics and target audience?" (Focus on process, research, and creative rationale.)
• "Describe a time you used an AI tool to significantly improve a design's quality or speed up production. What was the tool, and what was the outcome?" (Demonstrate practical AI application and results.)
• "How do you balance creative exploration with the need to meet tight deadlines and specific client briefs?" (Showcase time management, prioritization, and adaptability.)

Company & Culture Questions:

• "What excites you most about Uplive's focus on games, apps, and AI-driven creativity?" (Express genuine interest and alignment with company direction.)
• "How do you approach receiving and implementing feedback on your creative work?" (Highlight openness, collaboration, and a constructive mindset.)
• "Describe your process for researching new art styles or design trends that could be relevant to our products." (Show initiative and a proactive learning approach.)

Portfolio Presentation Strategy:

• Lead with AI Impact: Begin by showcasing your strongest AI-integrated projects, clearly explaining the tools used and the benefits achieved.
• Structure for Clarity: Organize your portfolio by project type (e.g., Game Store Kits, Ad Creatives, AI Experiments) or by the problem you solved.
• Tell a Story: For each key piece, briefly explain the brief, your creative process, the tools used, the challenges faced, and the final outcome or impact.
• Interactive Elements: If possible, include short video examples or interactive mockups to bring your work to life.
• Enthusiasm for Uplive: Conclude by reiterating your excitement for the role and how your skills and passion align with Uplive's mission and innovative culture.

📝 Enhancement Note: Interview preparation should heavily emphasize practical application of AI tools, understanding of game/app marketing, and the ability to articulate creative processes and outcomes in a results-oriented manner.

📌 Application Steps

To apply for this Graphic Designer position:

• Click the application button on the careers page or send your application directly to [email protected].
• Customize Your Resume: Tailor your resume to highlight your experience with multimedia design software (Photoshop, After Effects, etc.) and specifically mention any AI tools you've used. Quantify achievements where possible (e.g., "Designed X ad creatives resulting in Y% increased CTR").
• Curate Your Portfolio: Ensure your portfolio prominently features 2D/3D art, video design, or AI-hybrid work. Include specific examples relevant to game store kits and ad creatives. Prepare to discuss your process and the impact of your designs.
• Prepare for AI Discussions: Be ready to articulate your experience with specific AI tools mentioned in the job description and how you envision using them at Uplive. Research Uplive's products and current marketing creative.
• Research Uplive: Understand Uplive's mission, its products (games, apps), and its position in the market. This will help you tailor your answers and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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