Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: The ePlane Company Location: Chennai, Tamil Nadu, India Job Type: Full-Time Category: Branding & Marketing / Art & Design Date Posted: 2026-01-27 Experience Level: 2-5 Years Remote Status: Hybrid

🚀 Role Summary

• Responsible for the visual translation of complex technical engineering achievements into compelling and easily digestible graphics.
• Develop high-impact visual assets for investor decks, presentations, and critical stakeholder communications.
• Serve as the custodian of the ePlane brand identity, ensuring consistency across all internal and external touchpoints, including potential aircraft livery.
• Design engaging environmental graphics and collateral for major industry events and airshows, competing on a global stage with established aerospace giants.
• Create internal communication materials and branded merchandise (swag) to foster company culture and reinforce mission-driven goals among the engineering team.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and context provided strongly indicate a role focused on Brand Design and Marketing Communications within a high-tech, aerospace manufacturing environment. The emphasis on investor decks, technical translation, and event presence suggests a strategic design function beyond general graphic design.

📈 Primary Responsibilities

• Visual Storytelling: Translate intricate technical concepts such as "Synergistic Lift" or "Battery Thermal Management" into clear, high-impact visuals for social media, PR, and marketing collateral.
• Investor & Pitch Deck Design: Create persuasive and polished presentations and investor decks that effectively communicate the company's vision, technology, and market opportunity to potential investors and partners.
• Brand Identity Management: Maintain, evolve, and enforce the ePlane visual brand identity across all platforms, including digital assets, print materials, event collateral, and potentially product design elements like aircraft livery.
• Event & Environmental Graphics: Design impactful environmental graphics, signage, and promotional materials for key industry events and trade shows (e.g., AeroIndia, Wings India) to enhance brand visibility and engagement.
• Internal Communications & Culture: Develop internal design assets, including posters, digital displays, and branded merchandise (swag), to reinforce company culture, celebrate milestones, and motivate the internal engineering team.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can bridge the gap between technical engineering and accessible visual communication, with a significant focus on external stakeholder engagement (investors, public, industry peers) and internal culture building.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related creative field is implied. Practical experience and a robust portfolio will be prioritized over formal education.

Experience: 2-5 years of professional experience in graphic design, with a proven track record in creating high-impact visuals for marketing, branding, and presentation purposes. Experience in a fast-paced startup or a complex technical industry is highly advantageous.

Required Skills:

• Portfolio: A compelling portfolio demonstrating exceptional skills in typography, grid systems, layout design, and visual hierarchy. The ability to showcase how white space and composition are leveraged effectively is crucial.
• Speed & Precision: Demonstrated ability to work efficiently and deliver high-quality design outputs under startup-level timelines while maintaining aerospace-grade precision and attention to detail.
• Tool Mastery: Proficiency in Adobe Creative Suite, specifically Photoshop (Ps), Illustrator (Ai), and InDesign (Id).
• Conceptual Thinking: Ability to understand complex technical information and translate it into clear, compelling visual narratives.
• Brand Consistency: Strong understanding of brand guidelines and the ability to maintain brand integrity across diverse applications.

Preferred Skills:

• Framer Proficiency: Experience with Framer for web design and interactive prototyping is a significant plus.
• Curiosity for Aviation: A genuine interest and fascination with how things fly, aerodynamics, and the future of mobility, even without a formal engineering background.
• Presentation Design Expertise: Experience in designing complex investor decks and high-stakes presentations.
• Environmental Graphics: Experience in designing for large-format applications and event spaces.

📝 Enhancement Note: The requirements emphasize a blend of technical design proficiency, speed, and a specific aptitude for translating complex concepts into visual language, particularly for a high-stakes, innovative industry like aerospace.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Hierarchy & Layout: Showcase examples that clearly demonstrate mastery of typography, grid systems, and layout principles to guide the viewer's eye and convey information effectively.
• Technical to Visual Translation: Include case studies or projects where complex subjects (e.g., technical specifications, data, scientific concepts) were successfully simplified and visualized for a broader audience.
• Brand Application: Provide examples of how a brand identity was applied consistently across multiple touchpoints, from digital platforms to print collateral and potentially physical products.
• Presentation Design: Include examples of investor decks, pitch decks, or significant corporate presentations, highlighting design strategy and impact.

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design process from brief interpretation and ideation to execution, review, and final delivery, emphasizing efficiency and collaboration.
• Tool Utilization: Be ready to explain how you leverage your tool stack (e.g., Adobe Creative Suite, Framer) to achieve specific design outcomes and streamline your workflow.
• Feedback Integration: Demonstrate an ability to receive and integrate feedback effectively to refine designs and meet project objectives.

📝 Enhancement Note: The portfolio requirements are tailored to showcase the candidate's ability to handle the specific demands of designing for a deep-tech aerospace company, emphasizing clarity, impact, and brand consistency in high-stakes scenarios.

💵 Compensation & Benefits

Salary Range: Based on industry standards for Graphic Designers with 2-5 years of experience in Chennai, India, the estimated salary range is ₹450,000 - ₹750,000 per annum. This estimate considers the hybrid work model, the company's deep-tech focus, and the critical nature of the role in a fast-growing startup environment.

Benefits:

• Impactful Work: Opportunity to contribute significantly to the visual identity of a pioneering eVTOL company and shape the perception of future urban mobility.
• Growth Environment: Work in a dynamic startup culture with exposure to cutting-edge aerospace technology and a team of highly skilled engineers.
• Hybrid Work Model: Flexibility to balance office-based collaboration with remote work, offering a blend of structure and personal autonomy.
• Professional Development: Potential for learning and growth within a rapidly expanding organization, with opportunities to expand design skills into new areas.
• Team Culture: Be part of a "smart people, hard problems, zero fluff" environment, fostering a culture of innovation and direct contribution.

Working Hours: Approximately 40 hours per week, with a hybrid arrangement allowing for flexibility. Specific daily hours may vary based on project deadlines and event schedules.

📝 Enhancement Note: Salary estimation is based on general market data for graphic design roles in Chennai with 2-5 years of experience. Specific benefits may vary and should be confirmed with the employer. The role's strategic importance in a deep-tech startup warrants competitive compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aerospace Manufacturing / Deep Technology / Urban Mobility (eVTOL) Company Size: 170+ Employees Founded: Incubated at IIT Madras (specific founding year not provided, but implies a strong academic and research-driven origin).

Team Structure:

• The Graphic Designer will likely be part of the Branding & Marketing department, reporting to a Marketing Lead or Head of Brand.
• Close collaboration is expected with engineering teams to understand technical details, marketing teams for campaign execution, and potentially leadership for investor materials.
• The culture is described as "smart people, hard problems, zero fluff," indicating a focus on competence, direct communication, and efficient problem-solving.

Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on "translating technical milestones" and "selling a vision" implies designs will be informed by data, engineering achievements, and strategic objectives.
• Agile Development Principles: As a startup, it's likely that design processes will be agile, adapting quickly to evolving project needs and market feedback.
• Innovation Focus: A culture that "engineers the inevitable" and "defies gravity" fosters an environment where creative solutions and forward-thinking design are valued.

Company Website: [eplane.ai] (Inferred from domain_derived: eplane.ai)

📝 Enhancement Note: The company's background as an IIT Madras incubated startup in the eVTOL space suggests a highly technical, innovation-driven, and fast-paced environment. The culture prioritizes competence and impactful contributions.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an intermediate level (2-5 years experience) within the creative and marketing functions. It's a hands-on design position with significant strategic impact due to the nature of the company and its products.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Brand, or a similar leadership role within the marketing or communications department. They will collaborate extensively with cross-functional teams.

Operations Impact: The Graphic Designer's role is critical for shaping the company's external perception, building trust with investors and the public, and fostering internal morale. Their work directly influences fundraising success, brand recognition, and overall market positioning in the highly competitive aerospace sector.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific design areas such as investor presentation design, aerospace branding, or event collateral design.
• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role as the company scales, leading design projects and potentially managing junior designers.
• Cross-Functional Exposure: Gain insights into aerospace engineering, product development, and business strategy, broadening skill sets beyond pure design.
• Brand Development: Play a key role in evolving and scaling the ePlane brand as the company moves towards commercialization.

📝 Enhancement Note: The role offers significant growth potential within a pioneering company, allowing the designer to shape a brand from its critical early stages and become an integral part of a transformative industry.

🌐 Work Environment

Office Type: Hybrid work environment, indicating a mix of remote work and in-office presence. The office is located in Chennai.

Office Location(s): Chennai, Tamil Nadu, India. Specific details on office amenities or accessibility would need to be confirmed.

Workspace Context:

• Collaborative Hub: The office serves as a space for focused work, team collaboration, and interaction with engineering and marketing teams.
• Technology Access: Expect access to standard design software and hardware, with potential for specialized tools depending on project needs.
• Innovation Atmosphere: The environment is likely to be dynamic, fast-paced, and intellectually stimulating, driven by the company's ambitious mission.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) with hybrid flexibility. This allows for focused individual work time and dedicated periods for team collaboration and brainstorming sessions at the office.

📝 Enhancement Note: The hybrid model is designed to offer flexibility while ensuring crucial in-person collaboration for a company working on complex, high-visibility projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, experience, and alignment with role requirements.
• Portfolio Presentation: A key stage will involve presenting a curated portfolio to the hiring team. This is an opportunity to discuss design choices, process, and impact.
• Technical/Conceptual Interview: Discussion focused on design principles, problem-solving approaches, and how the candidate would tackle specific design challenges relevant to ePlane (e.g., visualizing a technical concept, designing a key slide for an investor deck).
• Cultural Fit Assessment: Evaluation of how the candidate aligns with ePlane's "smart people, hard problems, zero fluff" culture and their curiosity about the aerospace industry.
• Final Interview: Potential meeting with senior leadership to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate the required skills: strong typography, layout, technical visualization, brand application, and presentation design.
• Tell the Story: For each project, explain the brief, your role, your design process, the challenges faced, and the outcome or impact of your design.
• Highlight Technical Translation: Showcase examples where you successfully simplified complex information into clear visuals.
• Showcase Brand Work: Present examples of consistent brand application across different media.
• Prepare for Presentation: Be ready to walk through your portfolio, articulate your design rationale, and answer questions about your process and decisions.

Challenge Preparation:

• Research ePlane: Understand their mission, technology (eVTOL), target audience (investors, public, industry), and current visual presence.
• Practice Technical Visualization: Think about how you would visually represent concepts like aerodynamics, battery technology, or flight operations.
• Investor Deck Fundamentals: Review best practices for investor pitch decks and be ready to discuss how design contributes to their effectiveness.
• Startup Mindset: Be prepared to discuss how you handle fast-paced environments, shifting priorities, and the need for quick, high-quality output.

📝 Enhancement Note: The application process will heavily weigh the portfolio as tangible evidence of skill. Candidates should prepare to articulate their design process and strategic thinking clearly.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop (Ps): For raster image editing, digital art, and complex photo manipulations.
• Adobe Illustrator (Ai): For vector graphics, logos, icons, and scalable illustrations.
• Adobe InDesign (Id): For page layout, brochure design, presentation decks, and multi-page documents.

Analytics & Reporting: Not directly applicable for a Graphic Designer role, but understanding how design impacts metrics (e.g., engagement rates on social media, conversion rates on landing pages) is beneficial.

CRM & Automation: Not directly applicable.

Preferred Tools:

• Framer: For web design, interactive prototyping, and creating dynamic digital experiences.

📝 Enhancement Note: Mastery of the Adobe Creative Suite is essential. Familiarity with Framer is a significant advantage, indicating an openness to modern design and prototyping tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Vision: A commitment to engineering the future and pushing boundaries in mobility.
• Excellence & Precision: A dedication to high standards, particularly given the aerospace context.
• Efficiency & Agility: Operating effectively in a startup environment, emphasizing "zero fluff" and direct contribution.
• Curiosity & Learning: A drive to understand complex problems and continuously improve.
• Collaboration: Working effectively within a team of highly skilled individuals to achieve ambitious goals.

Collaboration Style:

• Cross-functional Integration: Expect to collaborate closely with engineers, marketing specialists, and potentially leadership to gather insights and ensure designs meet strategic objectives.
• Direct Communication: The "zero fluff" culture suggests a preference for clear, concise, and direct communication regarding feedback and project requirements.
• Shared Vision: A collective focus on the company's mission to revolutionize urban mobility through eVTOL technology.

📝 Enhancement Note: The company values a combination of technical excellence, innovative thinking, and efficient execution, all within a collaborative, mission-driven framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be taking highly technical aerospace engineering concepts and making them visually understandable and compelling to diverse audiences.
• Brand Evolution: As a rapidly growing company, maintaining brand consistency while allowing for creative evolution in a dynamic market.
• High-Stakes Design: Designing materials for investor pitches and major industry events where the visual presentation can significantly impact perception and outcomes.
• Startup Pace: Balancing the need for speed inherent in a startup with the precision and quality demanded by the aerospace industry.

Learning & Development Opportunities:

• Aerospace Industry Immersion: Gaining deep knowledge of eVTOL technology, urban air mobility, and the aerospace market.
• Investor Communications Expertise: Developing skills in crafting persuasive visual narratives for fundraising and business development.
• Brand Building: Contributing to the growth and definition of a pioneering brand in a new industry.
• Cross-Disciplinary Learning: Collaborating with engineers and other specialists to broaden understanding of product development and business operations.

📝 Enhancement Note: This role offers significant opportunities to tackle complex design challenges in a cutting-edge industry, fostering substantial professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• Technical Visualization: "How would you visually represent the concept of 'Synergistic Lift' for a general audience?" or "Describe your process for designing a slide that explains complex battery thermal management."
• Brand Stewardship: "How would you ensure brand consistency across an aircraft livery, a website, and social media graphics?" or "What are the key considerations when evolving a brand identity for a deep-tech company?"
• Investor Deck Impact: "What makes an investor deck visually effective, and how do you balance aesthetics with clarity and data presentation?"
• Startup Design: "Describe a time you had to deliver high-quality design work under tight deadlines in a fast-paced environment."

Company & Culture Questions:

• "What excites you about ePlane's mission and the future of urban mobility?"
• "How do you align with a 'smart people, hard problems, zero fluff' culture?"
• "How do you approach collaboration with engineers or non-design stakeholders?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, and the outcome.
• Focus on Process: Explain your thought process, research, and design decisions.
• Quantify Impact (if possible): If a design led to measurable results (e.g., increased engagement, successful funding round), highlight it.
• Tailor to ePlane: Emphasize projects that demonstrate your ability to handle technical subjects, branding, and high-stakes presentations.

📝 Enhancement Note: Candidates should be prepared to demonstrate not only their design skills but also their strategic thinking, problem-solving abilities, and cultural fit for a high-growth, deep-tech startup.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Freshteam portal.
• Portfolio Customization: Ensure your portfolio prominently features projects showcasing typography, layout, brand application, and your ability to translate complex information into clear visuals. Prioritize examples relevant to investor decks and technical communication.
• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, Framer (if applicable), and any experience in fast-paced or technical environments. Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering questions about your approach to technical visualization and brand stewardship. Be ready to discuss your understanding of ePlane's mission.
• Company Research: Thoroughly research The ePlane Company, their eVTOL technology, target markets, and current visual identity to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided raw data. All details should be verified directly with The ePlane Company before making application decisions. The salary range is an estimate and may vary.