Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TBC Corporation

Location: Manila, Philippines

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 19, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual communication strategy for a leading AI-first healthcare technology company, translating complex business goals into compelling digital and print assets.

• Ensure brand consistency and adherence to modern design principles across all creative outputs, supporting marketing, communications, and thought leadership initiatives.

• Manage the end-to-end creative request process, from intake and brief development to final delivery, ensuring efficient workflow and stakeholder alignment.

• Collaborate closely with cross-functional teams, including Digital Marketing and Corporate Affairs, to support campaign needs and enhance brand storytelling.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities detailed, such as managing creative requests, supporting campaign creative, and contributing to brand refinement, indicate a role with operational aspects within a marketing or corporate affairs function. This requires not just design skills but also process management and stakeholder coordination, aligning with a Marketing Operations or Design Operations perspective.

📈 Primary Responsibilities

• Design and produce a comprehensive range of digital and print assets, including social media graphics, email and newsletter visuals, web banners, event materials, slide decks, one-pagers, and infographics.

• Translate business objectives and technical concepts into clear, visually engaging designs that resonate with B2B healthcare audiences and reinforce the company's brand positioning.

• Strictly adhere to and uphold Lyric's brand guidelines, ensuring consistent application of logo, typography, color palettes, tone of voice, and accessibility standards across all creative deliverables.

• Implement and manage an organized creative intake process, including detailed briefs, realistic timelines, clear requirements, and defined review cycles, to ensure efficient project execution and stakeholder expectation management.

• Partner effectively with internal stakeholders to thoroughly understand project goals, target audiences, intended usage channels, and key performance indicators for each creative request.

• Collaborate dynamically with the Digital Marketing team to provide essential creative support for integrated campaigns, including paid and organic social media assets, ad variations, landing page graphics, and email marketing visuals.

• Support corporate communications and thought leadership efforts by designing layouts for reports, creating visuals for webinars and events, developing executive social content graphics, and producing brand storytelling collateral.

• Develop, maintain, and evolve core design templates and modular systems (e.g., slide templates, one-pagers, social media formats) to enhance speed, consistency, and scalability of creative production.

• Manage and organize brand asset libraries, including icons, illustrations, photography, and templates, ensuring easy access and efficient reuse by internal teams.

• Contribute to the continuous refinement of the brand's visual identity, focusing on modern design practices, accessibility, and relevance for B2B healthcare markets.

• Ensure all creative assets are delivered on time, with meticulous attention to detail, thorough proofreading, and production-ready formatting.

• Incorporate feedback efficiently and constructively, guiding stakeholders toward creative solutions that maintain brand integrity and clarity.

• Support performance-driven design iterations by resizing, reformatting, and creating variations of digital assets for A/B testing and optimization purposes.

📝 Enhancement Note: The emphasis on managing the intake process, balancing responsiveness with prioritization, collaborating with digital marketing for campaign creative, and maintaining/evolving design templates points to a need for strong project management and process-oriented skills, typical of roles within a Design Operations or Marketing Operations framework, in addition to core graphic design capabilities.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a closely related creative field.

Experience:

Required Skills:

• Demonstrated expertise in Adobe Creative Cloud, specifically Illustrator, Photoshop, and InDesign, for creating sophisticated digital and print assets.

• A robust and diverse portfolio showcasing proficiency in a wide array of design disciplines, including digital design, brand systems, social media graphics, presentation design, web graphics, campaign creative, and collateral development.

• Strong command of fundamental design principles, including layout, typography, color theory, composition, and visual hierarchy.

• Proven ability to manage and prioritize multiple simultaneous creative projects effectively within a demanding, fast-paced work environment, ensuring timely delivery.

Preferred Skills:

• Experience designing within B2B, healthcare, or other highly regulated industries, understanding their unique communication needs and compliance requirements.

• Familiarity with designing for demand generation and digital performance marketing, including creating effective ad variants and conversion-focused creative assets.

• Basic proficiency in motion graphics or video editing to enhance digital content.

• Experience collaborating with web development teams, including designing assets for Content Management Systems (CMS) and providing light UI layout support.

• Knowledge of accessibility best practices (e.g., color contrast, readability, inclusive design principles) to ensure designs are usable by all audiences.

• Demonstrated proactive approach, with the ability to take initiative, acquire new skills and technologies, and continuously drive improvements in processes and performance.

• Excellent interpersonal skills, with a proven capacity to influence stakeholders and collaborate effectively across different departments and hierarchical levels.

• Adaptability and a test-and-learn mindset are crucial for thriving in a dynamic and evolving work environment.

• Familiarity with Figma is strongly preferred; comfort working with Canva templates is considered a plus.

📝 Enhancement Note: The preference for Figma and Canva, along with specific industry experience (B2B, healthcare) and digital marketing design, suggests the company values adaptability to current design tools and a strategic approach to visual communication that drives business outcomes, not just aesthetic appeal.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that prominently features a range of digital design projects, showcasing versatility across social media graphics, web assets, and campaign creative.

• Demonstrate a strong understanding of brand systems and the ability to consistently apply brand guidelines across diverse collateral, illustrating process adherence.

• Include examples of presentation design and infographics that effectively communicate complex information clearly and concisely, highlighting information design proficiency.

Process Documentation:

• Ability to document and articulate the workflow design and optimization for creative requests, demonstrating an understanding of efficient process management.

• Experience in implementing and improving design production processes, including file organization, asset management, and version control.

• Capability to present how creative processes contribute to achieving measurable business objectives and performance analysis of design impact.

📝 Enhancement Note: For a Graphic Designer role with operational elements, the portfolio is critical. It needs to go beyond just showcasing aesthetics to demonstrating an understanding of process, brand consistency, efficient production, and the ability to support marketing operations by delivering assets that meet specific business needs and performance criteria.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.

• Paid Time Off: Generous vacation, sick leave, and holiday pay, allowing for work-life balance.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and industry knowledge.

• Retirement Savings Plan: Contributions or matching programs to support long-term financial security.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday through Friday. Specific daily schedules may be flexible to accommodate project deadlines and team collaboration, but the role is designated as on-site.

📝 Enhancement Note: Salary estimates are based on current market data for Graphic Designer roles in Manila, Philippines, considering the stated experience level and the company's industry. Benefits are standard offerings for full-time positions in the region and industry. The "on-site" designation is critical for understanding the work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology, specifically focusing on AI-first solutions for payment integrity and reducing healthcare waste. This is a rapidly evolving sector requiring innovative and adaptable design solutions.

Company Size: Lyric (formerly ClaimsXten) operates as a significant player in its niche, leveraging 35 years of expertise. While the exact headcount for TBC Corporation/Lyric isn't specified, its recognition by KLAS and HI-TRUST certification suggest a mature, established organization with a substantial operational footprint and a dedicated professional workforce.

Founded: Lyric, formerly ClaimsXten, has a history of 35 years, indicating a stable foundation and deep industry experience. The rebranding to Lyric signifies a focus on future growth and innovation, particularly with AI.

Team Structure:

• The Graphic Designer will likely be part of a larger Marketing or Corporate Affairs department. This team is expected to be specialized, with roles in digital marketing, content creation, communications, and potentially brand management.

• The reporting structure will likely be to a Marketing Manager, Creative Director, or Head of Communications, with a dotted line to various project stakeholders across departments.

Methodology:

• The company emphasizes a data-driven approach, particularly in its healthcare technology solutions. This likely extends to marketing and design, where performance metrics and user feedback inform creative decisions and iterations.

• Workflow planning and optimization are evident in the job description's emphasis on intake processes, managing requests, and maintaining templates for efficiency and scalability.

• Automation is mentioned in the context of AI-first solutions, suggesting an openness to leveraging technology for process improvement, which may also apply to design workflows.

Company Website: https://www.lyric.ai/careers

📝 Enhancement Note: The company's focus on AI in healthcare and its established history suggest a culture that balances innovation with robust operational processes. The design role will operate at the intersection of creative execution and strategic business support within this dynamic environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-5 years of professional experience. It’s a hands-on execution role with emerging operational responsibilities, such as managing request workflows and contributing to process improvements.

Reporting Structure: The designer will report to a manager within the Marketing or Corporate Affairs function. Collaboration will be extensive with cross-functional teams, providing exposure to various business units and their strategic priorities.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and internal communication clarity. High-quality, on-brand visuals are crucial for establishing credibility in the B2B healthcare technology space, influencing lead generation, thought leadership, and overall brand equity.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like B2B healthcare design, digital campaign creative, or advanced branding systems.

• Process Improvement: Opportunity to take on more responsibility in refining and optimizing the creative request process, potentially moving towards a Design Operations role.

• Leadership: With demonstrated success and initiative, there's potential for growth into a Senior Graphic Designer or a team lead role within the creative function.

• Skill Expansion: Opportunities to develop skills in motion graphics, basic UI design, or data visualization, aligning with the company's technology-forward approach.

📝 Enhancement Note: While primarily a design role, the emphasis on process management and cross-functional collaboration offers a pathway for career development into more operational or strategic design leadership positions within a growing tech company.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests a dedicated workspace designed for focused individual work and collaborative team interactions.

Office Location(s): Manila, Philippines. This specific location will offer insights into the local professional landscape and community.

Workspace Context:

• The workspace is expected to foster collaboration, with opportunities for face-to-face interaction with colleagues in marketing, digital marketing, and other departments.

• Access to necessary design tools and technology, including Adobe Creative Cloud, and potentially Figma/Canva, will be provided. The company's AI-first focus suggests a commitment to modern technological infrastructure.

Work Schedule:

• The standard 40-hour work week is typical, with potential for some flexibility around project deadlines. However, the on-site requirement means consistent presence in the office during core business hours is expected.

📝 Enhancement Note: The on-site nature of the role is a key differentiator, suggesting a preference for in-person collaboration and a structured work environment, which can be beneficial for hands-on creative work and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design experience. Ensure your portfolio clearly highlights projects relevant to B2B, healthcare, and digital/campaign creative.

• Skills Assessment/Design Challenge: You may be asked to complete a design exercise or a take-home challenge to evaluate your design skills, problem-solving abilities, and adherence to brand guidelines under timed conditions.

• Hiring Manager Interview: A discussion focused on your experience, approach to design challenges, understanding of brand consistency, and ability to manage project workflows. Be prepared to discuss specific projects from your portfolio.

• Team/Cross-functional Interviews: Meetings with potential team members and key stakeholders (e.g., Digital Marketing Manager) to assess cultural fit, collaboration style, and your ability to integrate into the team and understand business needs.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking, long-term career aspirations, and alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the requirements of this role (digital, brand systems, campaign creative, B2B/healthcare if possible).

• Structure Case Studies: For each project, clearly outline the brief/objective, your role, the challenges, your design process, the solutions implemented, and the results or impact.

• Highlight Process: Emphasize how you managed the request, collaborated with stakeholders, and ensured brand consistency. Use visual examples to illustrate your process.

• Showcase Versatility: Include a mix of digital and print examples, and if applicable, demonstrate any motion graphics or UI experience.

• Accessibility Focus: If you have projects that demonstrate consideration for accessibility, make sure to highlight them.

• Prepare for Walkthrough: Be ready to present your portfolio live and discuss your design decisions in detail.

Challenge Preparation:

• Understand the Brand: Thoroughly research Lyric's brand, target audience, and industry positioning before any design challenge.

• Focus on Objectives: In any challenge, prioritize understanding the core business objective behind the creative request.

• Time Management: Practice completing design tasks within a reasonable timeframe, mimicking potential challenge constraints.

• Communication: Be prepared to articulate your design choices and rationale clearly and concisely, as if presenting to stakeholders.

📝 Enhancement Note: The emphasis on a portfolio demonstrating process and adherence to brand guidelines, along with potential design challenges, underscores the operational aspect of this role. Candidates should prepare to showcase not just creativity but also efficiency and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Illustrator (vector graphics, logos, infographics), Photoshop (image editing, digital assets), and InDesign (layout, print collateral, presentations).

• Figma: Strongly preferred for collaborative design, prototyping, and design system management. Its prevalence in modern design workflows makes it a key asset.

• Canva: Comfort working with Canva templates is considered a plus, indicating a need for versatility in tool usage, potentially for rapid content creation or for non-designers to use pre-approved templates.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool proficiency is explicitly required for this role, but understanding how design assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns can be a plus.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, Figma, and Canva highlights the core technical requirements. Proficiency in these tools, especially Figma, will be critical for efficient collaboration and production within a modern design team.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Focus: A strong drive to leverage cutting-edge technology, particularly AI, to solve complex problems in healthcare. This means a willingness to explore new design approaches and tools.

• Integrity & Accuracy: As a company focused on payment integrity, a commitment to accuracy, detail, and ethical practices is paramount in all communications and designs.

• Collaboration & Efficiency: A culture that values teamwork, clear communication, and efficient processes to deliver high-quality results promptly.

• Data-Driven Decision Making: An emphasis on using data and performance metrics to inform creative strategies and measure impact.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with teams like Digital Marketing, Corporate Affairs, and potentially product or sales enablement. This requires strong communication and the ability to translate design concepts for non-design audiences.

• Feedback-Oriented: A collaborative environment where constructive feedback is exchanged to refine designs and ensure they meet project objectives and brand standards.

• Agile & Adaptable: The fast-paced nature of the healthcare tech industry and the company's AI focus suggest a need for agility, adaptability, and a willingness to iterate on designs based on new insights or changing priorities.

📝 Enhancement Note: The company's values likely emphasize forward-thinking (AI-first), precision (payment integrity), and teamwork, all of which will shape the daily work and interactions of the design team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for a wide range of assets in a fast-paced environment requires efficient workflows and the ability to maintain high creative standards without compromising deadlines.

• Translating Complex Concepts: Visually representing sophisticated AI-driven healthcare technology solutions in an accessible and compelling manner for B2B audiences.

• Maintaining Brand Consistency: Ensuring a unified brand voice and visual identity across numerous touchpoints and collaborating teams.

• Adapting to Evolving Technologies: Staying current with design software, industry trends, and the company's evolving AI technologies to inform design strategies.

Learning & Development Opportunities:

• Industry Exposure: Gaining experience in the dynamic healthcare technology and AI sectors, understanding their unique design challenges and opportunities.

• Tool Proficiency: Deepening expertise in industry-standard tools like Adobe Creative Cloud and mastering collaborative platforms like Figma.

• Strategic Design Thinking: Developing a stronger understanding of how design directly supports business objectives, marketing campaigns, and brand strategy.

• Process Optimization: Contributing to the improvement of creative workflows and asset management systems.

📝 Enhancement Note: The role offers a chance to grow by tackling complex design challenges within a cutting-edge industry, emphasizing both creative execution and process efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing multiple creative requests with competing deadlines. How do you prioritize and ensure successful delivery?" (Focus on your intake process, communication, and project management skills).

• "How do you ensure your designs align with brand guidelines while also meeting specific campaign objectives or target audience needs?" (Highlight your understanding of brand systems, creative strategy, and stakeholder collaboration).

Company & Culture Questions:

• "What do you know about Lyric's mission and our role in AI-first healthcare technology?" (Research the company's website, AI focus, and position in the market).

• "How do you approach collaboration with non-design teams, such as marketing or product development?" (Emphasize communication, understanding their needs, and translating design concepts).

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem, your solution, and the impact.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, positive feedback).

• Showcase Process: Briefly explain your thought process, tool usage, and any collaboration involved for each piece.

• Be Ready for Critiques: Approach any feedback or questions constructively, showing you are open to iteration and improvement.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also process management, strategic thinking, and a collaborative, adaptable mindset suitable for a tech-focused environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Workday portal.

• Curate Your Portfolio: Select 5-8 of your strongest projects that align with the job description's requirements, emphasizing digital design, brand consistency, and campaign creative. Ensure it's easily accessible online (e.g., via a personal website or portfolio platform).

• Tailor Your Resume: Highlight your 3-5 years of professional graphic design experience, focusing on achievements relevant to B2B, healthcare, digital marketing support, and proficiency in Adobe Creative Cloud, Figma, and Canva.

• Prepare Your Narrative: Be ready to articulate your design process, how you manage creative requests, and your understanding of brand strategy and stakeholder collaboration during interviews. Practice presenting your portfolio walkthrough.

• Research Lyric: Thoroughly understand Lyric's mission, AI-first approach, and position in the healthcare technology market to demonstrate your interest and fit with the company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.