Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: project44 Location: Bengaluru, India Job Type: Full-Time Category: Marketing & Design Date Posted: January 22, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• This Graphic Designer role is crucial for bringing marketing campaigns to life through compelling visual design across digital and physical touchpoints.
• The position focuses on creating a wide range of marketing assets, including social media graphics, blog images, polished PowerPoint decks, and solution briefs for sales and executive teams.
• The role requires close collaboration with campaign, content, and product marketing teams to ensure brand consistency and clarity throughout the buyer journey.
• This is a hands-on design role that demands creativity, technical proficiency in design software, and the ability to manage multiple projects with varying deadlines.

📝 Enhancement Note: The job description emphasizes the strategic importance of design in shaping the brand's perception and supporting key business functions like sales enablement and lead generation. This suggests the role is integral to the marketing and GTM strategy.

📈 Primary Responsibilities

• Design and execute visual assets for integrated marketing campaigns across various channels, including email headers, social media images, landing pages, and gated content.
• Develop custom PowerPoint presentations for events, executive keynotes, webinars, and high-stakes marketing initiatives, as well as create scalable presentation templates for broader team use.
• Produce a variety of brand assets such as solution briefs, whitepapers, event collateral, and multimedia content to enhance brand presence across different formats.
• Collaborate closely with campaign, content, and product marketing teams to ensure visual alignment and consistency across all marketing touchpoints and deliverables.
• Maintain and uphold the company's brand identity and visual system across all design outputs, ensuring adherence to brand guidelines.
• Support website content updates by creating and sourcing necessary visual assets and imagery.
• Manage and prioritize design requests efficiently, balancing urgent, same-day turnarounds with longer-term, multi-week projects.
• Actively participate in creative reviews, provide constructive feedback to peers, and contribute to the ongoing evolution of the brand's visual language.

📝 Enhancement Note: The emphasis on "solution briefs," "sales enablement," and "executive keynotes" indicates a strong B2B focus where design directly supports revenue-generating activities and executive communications.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of role. Experience: 2-5 years of professional graphic design experience, with a demonstrated focus on B2B marketing collateral and presentation design.

Required Skills:

• A strong portfolio showcasing B2B design expertise across digital, print, and presentation formats, with at least 2-3 examples of exceptional presentation design.
• Proficiency in industry-standard design software, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools.
• Excellent command of PowerPoint for creating custom slides, templates, and dynamic animations.
• Keen attention to detail, with a strong understanding of visual hierarchy, layout principles, and typography.
• Ability to interpret creative briefs accurately and collaborate effectively with cross-functional teams.
• Demonstrated ability to manage multiple projects simultaneously, adapting to competing timelines and priorities.

Preferred Skills:

• Prior design experience within the SaaS, supply chain, or B2B technology sectors.
• Video editing capabilities using software such as Premiere Pro, Final Cut Pro, or similar.
• Familiarity with motion graphics tools like After Effects, Canva Pro animations, or comparable software.
• Understanding of web design principles and best practices for optimizing web assets.
• Knowledge of how design contributes to lead generation, sales enablement, and effective brand storytelling.

📝 Enhancement Note: The "2-5 years" experience level suggests this role is for a designer who has moved beyond junior responsibilities and can independently manage projects and contribute strategically to campaign execution. The preference for B2B tech experience is crucial for understanding the company's market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, demonstrating proficiency in B2B design across digital, print, and presentation formats.
• Specifically highlight 2-3 distinct examples of presentation design, showcasing custom slides, template creation, and potentially animation work.
• Include examples of marketing collateral such as solution briefs, whitepapers, or event materials that align with a B2B technology context.
• Showcase a range of digital assets, including social media graphics, email visuals, and landing page elements.

Process Documentation:

• While direct process documentation is not requested, the portfolio should implicitly demonstrate an understanding of design workflows, from brief interpretation to final asset delivery.
• Clearly articulate the thought process behind key design choices in portfolio case studies, highlighting problem-solving and strategic alignment.
• Demonstrate an ability to manage project timelines and workflows efficiently, reflecting an organized approach to design requests.

📝 Enhancement Note: The explicit request for presentation design examples in the portfolio suggests this is a critical output for this role, likely supporting sales and executive communications, which are core to a B2B GTM strategy.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Bengaluru, India, the estimated annual salary range is ₹600,000 to ₹1,200,000 (approximately $7,200 - $14,400 USD). This range can vary based on the candidate's specific skills, portfolio quality, and interview performance.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, and attending industry conferences.
• Employee Stock Options: Potential for equity participation in a growing tech company.
• Commuting Assistance: Support for daily commute to the office.
• Wellness Programs: Initiatives focused on employee well-being.
• Retirement Savings Plan: Contributions towards a provident fund or similar scheme.

Working Hours: This is a full-time position, typically operating on a standard 40-hour work week. Daily working hours are expected to align with standard business operations in India (e.g., 9:00 AM to 6:00 PM IST), with flexibility potentially available based on project needs and team collaboration.

📝 Enhancement Note: Salary estimation is based on research of graphic designer salaries in Bengaluru, India, considering the specified experience level and the tech industry context. Benefits are standard for full-time roles in established tech companies in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Supply Chain Technology and Logistics Software (SaaS). project44 operates in a dynamic, fast-paced B2B enterprise software market. Company Size: project44 is a significant player in the supply chain technology space, indicating a medium to large enterprise size with established departments and processes. This means opportunities for structured career growth and collaboration with specialized teams. Founded: project44 was founded in 2013. This history suggests a company that has evolved from a startup phase to a mature, growth-stage organization, likely with a strong emphasis on innovation and market leadership.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Director of Marketing.
• They will collaborate closely with campaign managers, content creators, product marketers, and potentially sales enablement teams.
• The team structure is expected to be cross-functional, emphasizing collaboration between design and other marketing disciplines to achieve GTM objectives.

Methodology:

• Data-driven marketing and design decisions are likely prioritized, with an emphasis on understanding how visual assets contribute to key performance indicators (KPIs) such as lead generation, conversion rates, and brand engagement.
• Agile methodologies may be employed for project management, requiring designers to be adaptable and responsive to evolving campaign needs and market dynamics.
• A focus on a unified brand voice and visual identity across all communications is paramount for B2B SaaS companies like project44.

Company Website: https://www.project44.com/

📝 Enhancement Note: The industry and company size suggest a professional, results-oriented environment where design is viewed as a critical component of business strategy, not just an aesthetic function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires independent execution and a solid understanding of B2B marketing design principles, moving beyond basic task execution to strategic visual communication. The designer is expected to contribute to campaign success and brand consistency. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Director of Marketing. They will work closely with various marketing functions, including campaign, content, and product marketing. Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and overall brand perception. High-quality, strategically designed assets can improve lead generation, enhance sales conversations, and strengthen brand recognition in the competitive B2B supply chain technology market.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like presentation design, motion graphics, or B2B tech branding.
• Senior Designer/Lead Designer: Progress to a senior role with increased responsibility for campaign strategy, mentorship, and leading design projects.
• Creative Manager: Transition into a management role overseeing a design team or a broader creative function.
• Cross-functional Moves: Potentially move into related areas like UI/UX design (if skills are developed) or marketing operations, leveraging design thinking and project management skills.

📝 Enhancement Note: The emphasis on "sales enablement," "executive keynotes," and "brand storytelling" suggests that growth in this role could lead to more strategic design contributions that directly influence business outcomes.

🌐 Work Environment

Office Type: The job requires a commitment to working "in-office 5 days weekly," indicating a traditional office environment designed to foster collaboration and team cohesion. This suggests a structured workplace with dedicated office spaces. Office Location(s): Bengaluru, India. This location is a major hub for technology and business in India, offering a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: The 5-day in-office requirement highlights a culture that values in-person interaction, brainstorming, and team synergy. Expect opportunities for direct feedback and spontaneous idea exchange with colleagues.
• Tools & Technology: Access to standard design software (Figma, Adobe Creative Suite) and potentially internal project management tools will be provided. The office will likely be equipped with necessary hardware and network infrastructure.
• Team Interaction: The role involves frequent interaction with marketing teams, campaign managers, content creators, and potentially sales representatives, fostering a dynamic and communicative work setting.

Work Schedule: The standard working hours are likely 9:00 AM to 6:00 PM IST, Monday to Friday. However, the role requires flexibility to handle urgent requests and meet project deadlines, which may occasionally involve working beyond standard hours.

📝 Enhancement Note: The explicit "5 days in-office" requirement is a strong signal about the company's culture and preference for in-person collaboration, which is important for candidates to consider.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and understanding of the role.
• Portfolio Review: A dedicated session to walk through your portfolio, focusing on B2B design examples, presentation work, and your design process. Be prepared to discuss your creative decisions and how they align with project goals.
• Design Challenge/Test: A practical design exercise, possibly evaluating skills in creating a specific marketing asset or presentation slide based on a brief.
• Hiring Manager Interview: Discussion with the hiring manager (likely a Marketing Director or Manager) to delve deeper into your experience, design philosophy, and suitability for the team.
• Cross-functional Interviews: Potential interviews with team members from marketing or sales to assess collaboration skills and understanding of GTM objectives.

Portfolio Review Tips:

• Curate Strategically: Select your strongest B2B examples, especially those demonstrating impact on lead generation, sales enablement, or brand storytelling.
• Highlight Presentation Design: Ensure your 2-5 presentation design examples are polished and clearly showcase your ability to create impactful slides and templates.
• Explain Your Process: For each project, briefly explain the brief, your design approach, the tools used, and the outcome or impact.
• Showcase Versatility: Include a mix of digital, print, and presentation assets to demonstrate a broad skill set.
• Tailor to B2B: Emphasize projects relevant to enterprise software or technology audiences if possible.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief provided. Ask clarifying questions if needed.
• Focus on Core Requirements: Prioritize delivering on the essential elements of the brief within the given timeframe.
• Demonstrate Brand Alignment: If a brand guide is provided or implied, ensure your design adheres to it.
• Communicate Your Rationale: Be ready to explain your design choices, similar to how you would present portfolio pieces.

📝 Enhancement Note: The emphasis on a portfolio review and a potential design challenge highlights the practical, skills-based nature of this role. Candidates should prepare to showcase their work and problem-solving abilities.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and creating UI/UX elements for digital assets.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout and design of print collateral like solution briefs and whitepapers.
• Microsoft PowerPoint: Critical for presentation design, template creation, and custom slide development.

Analytics & Reporting (Indirect):

• While not a direct responsibility, understanding how design impacts metrics like engagement, conversion, and lead generation is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, marketing automation platform reports) can help inform design decisions.

CRM & Automation (Indirect):

• Understanding how marketing assets are deployed through CRM (e.g., Salesforce) or marketing automation platforms (e.g., HubSpot, Marketo) can provide context for asset creation and optimization.

Preferred Tools:

• Premiere Pro / Final Cut Pro: For video editing capabilities.
• After Effects / Canva Pro animations: For motion graphics and animated assets.

📝 Enhancement Note: Proficiency in Figma, Adobe Creative Suite, and PowerPoint is explicitly required. Experience with video editing and motion graphics is a plus, indicating potential future expansion of design responsibilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and effective designs that push brand boundaries.
• Collaboration: A strong ability to work with and learn from colleagues across different departments to achieve shared goals.
• Detail-Oriented: A commitment to precision, brand consistency, and high-quality execution in all design work.
• Efficiency & Adaptability: The capacity to work quickly and effectively under pressure, managing multiple projects with competing deadlines.
• Customer-Centricity: Designing with the target audience (B2B customers, sales teams, executives) in mind, ensuring clarity and impact.

Collaboration Style:

• Cross-functional Integration: The role requires close partnerships with campaign, content, and product marketing teams, necessitating open communication and a proactive approach to feedback.
• Feedback-Driven: A willingness to receive and provide constructive criticism in creative reviews to elevate the quality of design output.
• Brand Stewardship: A shared responsibility for maintaining and evolving the company's visual identity and brand messaging.

📝 Enhancement Note: The emphasis on "in-office 5 days weekly" strongly suggests a culture that values in-person collaboration, team building, and a shared work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Effectively managing numerous design requests with varying priorities and tight turnarounds requires strong organizational and time management skills.
• Maintaining Brand Consistency: Ensuring all design outputs adhere to brand guidelines while still being creative and engaging across diverse collateral types.
• Adapting to Rapid Changes: The fast-paced tech industry requires designers to stay updated on design trends and adapt quickly to new campaign strategies or product updates.
• Translating Complex Concepts Visually: Effectively visualizing abstract B2B technology solutions and supply chain concepts into clear, compelling graphics.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in advanced design software, animation, video editing, or UI/UX principles.
• Industry Exposure: Potential to attend design conferences or workshops to stay abreast of the latest trends and techniques.
• Mentorship: Learning from experienced marketing professionals and potentially senior designers within the organization.
• Strategic Design Input: Growing to have a more significant voice in the strategic direction of visual communications and brand campaigns.

📝 Enhancement Note: The role's challenges are typical for a mid-level designer in a growing tech company, offering ample opportunities for skill development and career progression.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing assets for a B2B technology audience, specifically in the supply chain sector?" (Prepare to discuss understanding buyer personas, translating technical concepts, and aligning visuals with business value.)
• "Describe a time you had to manage multiple design projects with conflicting deadlines. How did you prioritize and ensure timely delivery?" (Focus on your organizational methods, communication with stakeholders, and ability to adapt.)
• "Walk us through a challenging design project from your portfolio. What was the brief, your process, and the outcome?" (Be ready to articulate your design thinking, problem-solving, and the impact of your work.)

Company & Culture Questions:

• "What do you know about project44 and the supply chain technology industry?" (Research the company's mission, products, and recent news. Understand the B2B tech landscape.)
• "How do you see design contributing to sales enablement and lead generation?" (Connect your design skills to business objectives and revenue impact.)
• "How do you prefer to collaborate with marketing and sales teams?" (Emphasize your communication style, ability to take feedback, and proactive engagement.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (campaigns, presentations, print collateral) or by impact.
• Tell the Story: For each key piece, explain the challenge, your solution, your role, the tools used, and the results or learnings.
• Focus on Presentation Design: Dedicate time to showcase your PowerPoint skills, explaining template design, slide creation, and any animation used.
• Highlight B2B Relevance: Point out how your designs are tailored for a professional, B2B audience and effectively communicate value propositions.
• Be Concise and Engaging: Practice your presentation to be clear, confident, and within any allotted time limits.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative skill but also strategic thinking, collaboration, and an understanding of how design drives business outcomes in a B2B context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the project44 careers page.
• Portfolio Customization: Curate your online portfolio to prominently feature your strongest B2B design work, with specific emphasis on presentation design examples and marketing collateral. Ensure it's easily accessible and visually appealing.
• Resume Optimization: Tailor your resume to highlight relevant experience in graphic design, B2B marketing, proficiency with Figma and Adobe Creative Suite, and experience with PowerPoint. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, discussing your portfolio pieces, and answering strategy-based interview questions related to B2B design and collaboration.
• Company Research: Thoroughly research project44, its industry, products, and target audience to demonstrate genuine interest and an understanding of their business context during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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