Graphic Designer

📍 Job Overview

Job Title: Graphic Designer / Visual Designer

Company: Pritchard Companies

Location: Minneapolis, MN, US

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-09

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing high-impact visual creative across a diverse portfolio of brands within Pritchard Companies, directly supporting performance marketing, sales enablement, and talent acquisition initiatives.

• The Graphic Designer will be instrumental in building and refining scalable visual systems, ensuring brand consistency and driving operational efficiency through standardized design approaches.

• A key aspect of this position involves close collaboration with marketing leaders and business unit stakeholders, translating strategic objectives into compelling visual narratives and actionable creative assets.

• The role demands a hands-on approach to design execution, focusing on creating assets that not only meet aesthetic standards but are optimized for conversion and performance across digital and print channels.

📝 Enhancement Note: While the provided description focuses on graphic design, the emphasis on "performance marketing," "clarity and conversion," "scalable visual approaches," and "real-world impact" strongly suggests this role operates within a GTM (Go-To-Market) or Marketing Operations context. The need to build "repeatable content formats" and "visual systems that improve consistency and efficiency" points towards a need for process-oriented thinking, a hallmark of operations roles. The "5 days a week - onsite" requirement is a critical factor for candidates considering location and work environment.

📈 Primary Responsibilities

• Design and execute compelling, high-quality visual creative assets for a variety of Pritchard Companies brands, ensuring alignment with brand guidelines and campaign objectives.

• Develop and produce engaging creative for performance marketing channels, including paid social, paid search, display advertising, and video campaigns, with a focus on driving measurable results.

• Create essential marketing and sales enablement assets, such as brochures, presentations, pitch decks, and collateral, to support business development and revenue generation efforts.

• Design user-centric web and landing page assets, prioritizing clear communication, intuitive user flow, and conversion optimization to maximize engagement and lead generation.

• Produce a consistent stream of social media graphics and develop repeatable content formats to enhance brand presence and engagement across various social platforms.

• Prepare professional print-ready files for various marketing materials and meticulously manage and organize brand asset libraries for easy access and consistent application.

• Contribute to the evolution and refinement of visual systems, aiming to enhance brand consistency, streamline creative workflows, and improve overall design efficiency across the organization.

📝 Enhancement Note: The responsibilities listed are typical for a graphic designer within a marketing or GTM function. The emphasis on "performance marketing channels," "clarity and conversion," and "scalable visual approaches" suggests a need for a designer who understands the business impact of their work, moving beyond pure aesthetics to focus on results and efficiency. This hints at a potential for involvement in process optimization for creative production and asset management.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience: 3–6+ years of professional graphic design experience, with a proven track record of creating impactful visual solutions for diverse brands and marketing initiatives.

Required Skills:

• A robust portfolio showcasing a strong understanding of brand identity development, campaign design, and digital asset creation for various platforms.

• Demonstrated experience in designing effective creative assets specifically for performance marketing channels, including paid social, paid search, and display advertising.

• Exceptional proficiency in the Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign, for creating and manipulating visual assets.

• Strong command of typography, layout principles, and visual hierarchy to create aesthetically pleasing and functionally effective designs.

• Meticulous attention to detail in all aspects of design execution, from initial concept to final file preparation.

• Proven ability to manage multiple brands, projects, and competing priorities simultaneously in a fast-paced environment.

Preferred Skills:

• Experience working with multi-location or franchise brand structures, understanding the nuances of consistent branding across diverse points of presence.

• Prior experience within the automotive, service, or logistics industries, bringing relevant sector-specific design knowledge.

• Proficiency in motion graphics, light video editing, or animation, to enhance digital content and campaign effectiveness.

• Demonstrated experience collaborating closely with paid media specialists, growth marketers, or marketing operations teams to align creative with campaign strategy.

• Familiarity with design and wireframing tools such as Figma or Moqups for collaborative design and prototyping.

📝 Enhancement Note: The experience requirement (3-6+ years) aligns with a mid-level designer role. The emphasis on "performance marketing," "clarity and conversion," and "scalable visual systems" suggests that candidates with an understanding of how design contributes to business objectives (e.g., lead generation, sales conversion) will be highly valued. Experience with Figma and Moqups, while listed as bonus points, indicates a potential leaning towards more collaborative and iterative design processes, which are common in operations-adjacent roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a range of design capabilities, including brand identity development, campaign execution, and digital asset creation for performance marketing.

• Case studies or examples that highlight how design solutions contributed to specific business objectives, such as improved conversion rates, increased engagement, or enhanced brand recognition.

• Demonstration of experience in developing and implementing visual systems or style guides that ensure consistency and efficiency across multiple brands or projects.

Process Documentation:

• Evidence of involvement in the creative production process, from brief interpretation and concept development to final asset delivery and potentially asset management.

• Examples of how design processes were optimized for efficiency, such as the creation of templates, repeatable formats, or streamlined workflows for asset generation.

• Documentation or examples of how design performance was measured or contributed to key performance indicators (KPIs), demonstrating an understanding of data-driven design.

📝 Enhancement Note: For a role that bridges design execution with GTM objectives, a portfolio should go beyond just showcasing aesthetic quality. It needs to demonstrate an understanding of design's role in business outcomes. Evidence of process efficiency, system thinking, and an awareness of performance metrics will be highly advantageous. This aligns with the broader operations focus on structured execution and measurable results.

💵 Compensation & Benefits

Salary Range: $65,000 - $80,000 per year

Benefits:

• Comprehensive health, dental, and vision insurance plans to support employee well-being.

• Retirement savings plan with company matching contributions (e.g., 401(k)) to aid long-term financial security.

• Paid time off, including vacation days, sick leave, and holidays, to promote work-life balance.

• Opportunities for professional development, including training, workshops, and potential for acquiring new skills in areas like motion graphics or advanced digital design tools.

• Employee assistance programs offering confidential support for personal and professional challenges.

Working Hours: Standard full-time work schedule, likely 40 hours per week, with specific daily hours to be confirmed. The role is designated as on-site, requiring full-time presence at the Minneapolis office.

📝 Enhancement Note: The provided salary range of $65,000 - $80,000 per year for a Graphic Designer with 3-6+ years of experience in Minneapolis, MN, is within the expected market range for this role and location. The emphasis on "5 days a week - onsite" is a key differentiator impacting work arrangements and potentially compensation considerations. The benefits listed are standard for a full-time position in the US.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Dealerships & Related Services. Pritchard Companies operates within the automotive sector, likely encompassing dealerships, service centers, and potentially related financial or accessory businesses. This industry context implies a need for creative that resonates with a broad consumer base and supports high-volume transactions.

Company Size: While not explicitly stated, Pritchard Companies is likely a mid-to-large sized organization given its multiple business units and markets. This suggests a structured corporate environment with established departments and processes, offering opportunities for specialization and collaboration.

Founded: Specific founding date not provided, but the company's presence across multiple businesses and markets indicates a history of growth and established operations.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing department, potentially working within a dedicated creative team or closely with marketing managers overseeing specific brands or channels.

• Reporting directly to the Chief Creative Officer provides a clear line of creative leadership and strategic direction, ensuring alignment with high-level brand vision.

Methodology:

• The role emphasizes a data-informed approach to design, particularly in performance marketing, where creative effectiveness is measured by metrics like click-through rates and conversion.

• Workflow planning and optimization are key, as the designer will help build "scalable visual approaches" and "repeatable content formats" to improve efficiency.

• Automation and efficiency practices are implied through the need to manage brand asset libraries and evolve "visual systems" for consistency.

Company Website: https://pritchardauto.com/ (This URL is inferred from the domain derived from the ADP source. It should be verified).

📝 Enhancement Note: The industry context (Automotive) is crucial. It implies a need for creative that can appeal to diverse customer segments and potentially navigate a competitive market. The mention of "multiple businesses, markets, and channels" suggests a complex operational landscape where standardized creative processes and efficient asset management are highly valued. The reporting structure to a Chief Creative Officer indicates a company that prioritizes creative vision and brand stewardship.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as a mid-level Graphic Designer, requiring 3-6+ years of experience. It offers a blend of hands-on execution and strategic contribution through the development of visual systems. It's a role for a designer who wants to see their work directly impact business performance.

Reporting Structure: The Graphic Designer reports to the Chief Creative Officer, indicating a direct line to senior creative leadership. This offers excellent mentorship opportunities and exposure to high-level brand strategy. Within the broader organization, the role will collaborate with marketing and business leaders, providing exposure to various operational functions.

Operations Impact: The Graphic Designer's impact is measured by their ability to create visual assets that drive performance marketing results (conversions, engagement), support sales efforts, attract talent through recruiting campaigns, and enhance brand perception across multiple Pritchard Companies businesses. The development of scalable visual systems directly contributes to operational efficiency and brand consistency.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in performance marketing creative, motion graphics, video editing, or multi-brand management.

• System Design: Potential to lead the development and implementation of more sophisticated visual systems and brand guidelines.

• Cross-Functional Exposure: Ability to learn about various business units within Pritchard Companies and how creative supports their unique operational goals.

• Leadership Potential: With demonstrated success in system development and impact measurement, potential to move into a Senior Designer or Creative Lead role within specific brands or marketing initiatives.

📝 Enhancement Note: This role offers growth beyond traditional design by emphasizing "scalable visual approaches," "consistency and efficiency," and "performance marketing." This aligns with career paths in Marketing Operations or GTM roles where creative execution is tied to measurable business outcomes and process improvement. The ability to influence "visual systems" is a key indicator of potential leadership in creative operations.

🌐 Work Environment

Office Type: The role is explicitly "5 days a week - onsite," indicating a traditional office-based work environment. This suggests a collaborative workspace where in-person interaction is valued.

Office Location(s): Minneapolis, MN, 55401. This location is likely within a business district offering accessibility and amenities.

Workspace Context:

• The on-site nature of the role fosters direct collaboration with marketing teams, business leaders, and potentially other creative professionals within Pritchard Companies.

• Access to necessary design tools (Adobe Creative Suite, Figma/Moqups) is implied, forming the core of the designer's technology stack.

• Opportunities for team brainstorming, quick feedback sessions, and shared learning are inherent in an on-site setup, benefiting creative problem-solving and process refinement.

Work Schedule: A standard 40-hour work week is expected, likely with structured business hours. While the description emphasizes "execution," the need to support "performance marketing" suggests flexibility might be occasionally required to meet campaign deadlines or respond to time-sensitive market opportunities.

📝 Enhancement Note: The on-site requirement is significant. It points to a company culture that values in-person collaboration and direct team interaction. For operations professionals, this can mean more immediate feedback loops and a clearer understanding of team dynamics, which can be beneficial for process alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess foundational design skills, experience level, and alignment with the required qualifications. Candidates should ensure their portfolio clearly showcases relevant work.

• Creative Assessment/Case Study: Candidates may be asked to complete a design challenge or present a case study from their portfolio that demonstrates their ability to address specific marketing objectives, optimize for performance, or develop a visual system.

• Interviews with Leadership: Meetings with the Chief Creative Officer and potentially other marketing/business leaders to evaluate creative vision, problem-solving approach, collaboration style, and cultural fit.

• Team/Stakeholder Discussions: Conversations with team members or key stakeholders to assess communication skills, ability to work within a multi-brand environment, and understanding of business impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, emphasizing performance marketing, brand systems, and multi-brand experience.

• Tell the Story: For each project, clearly articulate the objective, your role, the challenges faced, your design process, the tools used, and the measurable results or impact achieved. Focus on how your design contributed to business goals.

• Showcase Systems Thinking: Include examples of style guides, brand asset libraries, or repeatable content formats you've developed or contributed to. Highlight how these improved consistency and efficiency.

• Highlight Performance Focus: If possible, include examples where your design directly influenced key metrics (e.g., conversion rates, click-through rates). Quantify your impact whenever feasible.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A digital portfolio (website or PDF) is standard.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and any constraints. Ask clarifying questions.

• Think Process-Oriented: Approach the challenge by outlining your design process, from research and ideation to execution and refinement. Consider efficiency and scalability.

• Focus on Impact: Frame your proposed solutions around how they will achieve specific business outcomes for Pritchard Companies.

• Prepare to Justify: Be ready to explain your design decisions, rationale, and how your approach aligns with the company's needs and goals.

📝 Enhancement Note: The interview process for a designer in this type of role often includes a practical assessment. Candidates should be prepared to discuss not just design aesthetics but also the strategic thinking and process behind their work, especially concerning performance and efficiency. This aligns with operations' focus on measurable outcomes and systematic approaches.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout. Proficiency in Illustrator (vector graphics, logos, icons), Photoshop (image manipulation, digital art), and InDesign (layout, print design, digital publications) is critical.

• Figma / Moqups (or similar): Increasingly important for collaborative design, wireframing, prototyping, and building design systems. Experience here indicates adaptability to modern design workflows.

Analytics & Reporting:

CRM & Automation:

• While not direct CRM tools, understanding how design assets are deployed through marketing automation platforms or CRM-related marketing functions (e.g., email marketing templates, landing page builders) is beneficial.

📝 Enhancement Note: The core tools are standard for graphic design. However, the mention of Figma/Moqups and the emphasis on "performance marketing" and "digital advertising platforms" suggest a need for a designer who can adapt to digital-first, data-informed workflows, which are common in GTM and operational environments.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating visuals that directly contribute to measurable business outcomes, such as sales, leads, and customer engagement.

• Efficiency & Scalability: Valuing the development of repeatable processes, templates, and visual systems that allow for consistent, high-quality output across multiple brands and projects.

• Collaboration: Fostering a team environment where designers, marketers, and business leaders work together effectively to achieve common goals.

• Brand Stewardship: A commitment to maintaining and elevating the visual identity of all Pritchard Companies brands with integrity and consistency.

• Continuous Improvement: Encouraging an approach of learning and adapting design strategies based on performance data and evolving market trends.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing managers, performance marketers, sales teams, and potentially brand managers across different Pritchard Companies entities.

• Feedback-Driven Process: An openness to receiving and incorporating feedback from various stakeholders to refine creative assets and ensure they meet strategic objectives.

• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and insights from performance data to benefit the wider team and organization.

📝 Enhancement Note: The "Operations Values" section infers that Pritchard Companies likely values efficiency, data-driven decision-making, and collaboration, which are core tenets of operations. The emphasis on "performance" and "scalability" in design directly reflects operational priorities.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Effectively maintaining distinct brand identities and creative approaches for various Pritchard Companies businesses while ensuring overall brand consistency.

• Balancing Creativity and Performance: Designing visually appealing assets that also meet the stringent requirements of performance marketing channels to drive measurable results.

• Pace and Volume: Keeping up with the demand for creative assets across multiple channels and brands in a fast-paced environment.

• Evolving Digital Landscape: Adapting to new digital advertising formats, platform requirements, and design trends to ensure creative remains effective and relevant.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in motion graphics, video editing, animation, or specialized areas of digital design.

• Performance Marketing Insights: Gaining a deeper understanding of how creative impacts campaign performance and learning to optimize designs based on data.

• System Design & Brand Strategy: Developing expertise in building and managing comprehensive visual systems and contributing to broader brand strategy.

• Cross-Functional Learning: Exposure to different business units within Pritchard Companies, understanding their unique operational challenges and how creative supports them.

📝 Enhancement Note: The challenges presented are typical for designers in large organizations with multiple brands and a strong focus on performance. The growth opportunities highlight a path toward more strategic and specialized roles, potentially bridging design with marketing operations or creative strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed creative for a performance marketing campaign. What were the objectives, what did you create, and what were the results?" (Focus on quantifiable outcomes and your strategic thinking.)

• "How do you approach building or maintaining a visual system for multiple brands to ensure consistency while allowing for individual brand identity?" (Highlight your process, documentation, and understanding of scalability.)

Company & Culture Questions:

• "What do you know about Pritchard Companies and the automotive industry? How do you see design playing a role in our success?" (Research the company's brands, recent news, and the automotive market.)

• "How do you typically collaborate with marketing managers or performance specialists?" (Showcase your communication and teamwork skills, emphasizing alignment with business goals.)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your portfolio and highlight 2-3 key projects that directly address the requirements of this role (performance marketing, multi-brand, system design).

• Narrative: For each project, tell a compelling story: the problem, your solution, your process, and the impact. Use clear, concise language.

• Quantify Impact: Whenever possible, present data and metrics to demonstrate the success of your designs.

• Showcase Process: Explain your design thinking, why you made certain choices, and how you collaborated with others.

• Visual Clarity: Ensure your presentation is visually clean and professional, mirroring the quality of your design work.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of how design contributes to business objectives, especially in performance marketing and operational efficiency. Candidates should be ready to discuss their process, collaboration skills, and the measurable impact of their work, aligning with operations-centric evaluation criteria.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience in performance marketing creative, multi-brand management, and visual system development. Include case studies that quantify results.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency with required tools (Adobe Suite, Figma), and specific achievements in driving campaign performance or improving design efficiency.

• Interview Preparation: Practice articulating your design process, strategic thinking, and collaboration style. Be ready to discuss specific projects and how they align with Pritchard Companies' goals.

• Company Research: Thoroughly research Pritchard Companies, its various brands, and the automotive industry. Understand their market position and how creative services can support their operational objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.