Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Play North

Location: Tigne, Sliema, Malta

Job Type: Full-Time

Category: Marketing / Creative / Design Operations

Date Posted: March 09, 2026

Experience Level: Experienced (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is central to the creation and execution of visual assets that drive player acquisition and retention within the competitive online gaming industry.

• The Graphic Designer will be instrumental in translating brand strategy into compelling visual narratives across digital and print mediums, ensuring a cohesive and impactful brand presence.

• This position demands a blend of creative design expertise and operational efficiency, requiring the management of multiple design projects from conception to timely delivery.

• Collaboration is key, as the designer will work closely with brand owners, stakeholders, and the broader Design Team to conceptualize and refine engaging design solutions.

📝 Enhancement Note: While the job title is "Graphic Designer," its context within an "online casino operator" and the responsibilities listed (player acquisition, retention, marketing materials, UI assistance) firmly place this role within the broader scope of GTM (Go-To-Market) operations and marketing operations, requiring an understanding of how design directly impacts business objectives and revenue generation. The "Product & UX" department mention also suggests an intersection with product operations.

📈 Primary Responsibilities

• Manage end-to-end graphic design projects, from initial concept development through to final delivery, ensuring alignment with project briefs and brand guidelines.

• Collaborate cross-functionally with marketing, product, and brand teams to conceptualize and produce fresh, engaging, and on-brand design assets.

• Uphold strict brand consistency across all visual materials, including maintaining style guides, logos, and brand visuals for both digital platforms and occasional print collateral.

• Develop and present design concepts, mockups, and final deliverables to stakeholders, articulating design choices and their strategic rationale.

• Design a wide array of visual assets for digital channels, including promotional banners, social media graphics, email headers, and landing pages to support player acquisition and retention campaigns.

• Create dynamic static and animated online marketing materials, such as HTML banners and engaging GIFs, to enhance user interaction and campaign effectiveness.

• Provide design support to product designers, particularly in assisting with UI layouts and ensuring visual coherence within the product experience.

• Maintain a high standard of design quality and adhere to best practices in asset creation, ensuring all deliverables meet project requirements and deadlines.

• Manage and maintain an organized digital asset library and filing system for efficient retrieval and version control.

• Stay abreast of emerging design trends, visual styles, and advancements in creative technologies, including Generative AI tools, to continuously improve workflow efficiency and creative output.

📝 Enhancement Note: The responsibilities emphasize a proactive approach to project management and a strong focus on marketing objectives (player acquisition/retention), indicating that this role is not just about aesthetic creation but also about contributing to business growth through design. The mention of "Product & UX" department suggests a need to understand user-centered design principles.

🎓 Skills & Qualifications

Education:

• Bachelor’s Degree in Design, Visual Arts, Graphic Design, or a closely related field.

Experience:

• A minimum of two (2) years of professional experience in a Graphic Designer role or a comparable creative position.

Required Skills:

• Proven proficiency in graphic design principles, including typography, color theory, visual hierarchy, and layout composition.

• Expertise in the Adobe Creative Suite, specifically Photoshop, Illustrator, and After Effects.

• Demonstrated ability to create impactful visual designs for digital marketing channels, including promotional banners, social media graphics, email headers, and landing pages.

• Experience in designing and producing animated online marketing materials, such as HTML banners and GIFs.

• Strong understanding of maintaining brand consistency and implementing style guides across various platforms.

• Ability to translate creative briefs into compelling visual concepts and final designs.

• Excellent communication skills for presenting design ideas and collaborating with stakeholders.

• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Experience with Generative AI tools to enhance creative workflows and expedite asset production.

• Familiarity with UI design principles and experience assisting product designers with UI layouts.

• Basic understanding of HTML/CSS for web banner creation.

• Experience with photo manipulation and compositing techniques.

• Knowledge of video editing software for short-form content creation.

📝 Enhancement Note: The emphasis on iGaming experience, Adobe Creative Suite proficiency, and the creation of specific marketing assets (banners, landing pages) highlights the specialized nature of this design role within a performance-driven industry. The mention of Generative AI tools suggests a forward-thinking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong understanding of visual design principles and their application in marketing contexts.

• Showcase examples of digital marketing assets, including promotional banners, social media graphics, and landing page designs, highlighting their effectiveness in driving engagement or conversions.

• Include case studies or project examples that illustrate the process of taking a design from concept to completion, demonstrating problem-solving skills and adherence to brand guidelines.

• Provide examples of animated online marketing materials (e.g., HTML banners, GIFs) to showcase motion graphics capabilities.

Process Documentation:

• Ability to document design processes, from brief interpretation and concept development to final asset delivery and feedback incorporation.

• Demonstrate an understanding of workflow management for design projects, including version control and asset organization.

• Showcase experience in iterating on designs based on stakeholder feedback and performance data.

📝 Enhancement Note: For a design role in a fast-paced marketing environment, the portfolio is paramount. It needs to showcase not just aesthetic talent but also an understanding of marketing objectives, brand consistency, and efficient workflow management. The inclusion of animated assets and potential UI contributions is particularly important.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Hybrid working model, offering flexibility between office and remote work.

• Competitive salary package.

• Access to brand new, modern office facilities.

• Private parking for convenience.

• Private Health insurance coverage.

• Wellness allowance of up to €600 per year to support personal well-being.

• Employee assistance program provided by the Richmond Foundation for mental health support.

• Special recognition and gift for employee birthdays.

• Complimentary office lunches and daily healthy snacks, including fresh fruit.

• Meal allowance to supplement daily expenses.

Working Hours:

• Standard full-time working hours, with the expectation of flexibility to meet project deadlines and business needs. The role is listed as 40 hours per week, typical for a full-time position.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for Malta and the specified experience level. The benefits package is comprehensive, reflecting a commitment to employee well-being and work-life balance, which are important considerations for creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Casino Operator / iGaming. Play North operates in regulated markets, distinguishing itself as a legitimate and growing entity within the dynamic online entertainment sector.

Company Size: Fast-growing, with offices in Malta, Estonia, and The Netherlands, suggesting a mid-to-large size company with international reach and ambition. This size typically allows for structured operations while maintaining agility.

Founded: Founded with a mission to build the next iGaming giant, indicating a culture of ambition, innovation, and continuous growth.

Team Structure:

• The Graphic Designer will be part of the Design Team, reporting directly to the Head of Design.

• The role involves significant cross-departmental collaboration with various Brand Owners and stakeholders across different business units.

Methodology:

• Emphasis on passion, innovation, and creativity to create outstanding products and stand out in a competitive market.

• A client-centric approach, focusing on staying ahead of the latest technologies and trends.

• A commitment to high-quality visuals delivered in a timely and effective manner.

• A professional, yet easy-going and fun work environment that encourages taking on new challenges.

Company Website: https://www.playnorth.com/

📝 Enhancement Note: Play North's culture appears to be driven by ambition, innovation, and a strong focus on quality within the regulated iGaming space. The cross-functional collaboration model is typical for GTM and marketing roles, where design must align with broader business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Experienced" graphic designer, indicating a move beyond junior responsibilities. It requires independent project management and the ability to contribute strategically to design output.

Reporting Structure: Reports to the Head of Design, suggesting a clear line of management and mentorship within the design function. However, the significant cross-departmental interaction means exposure to various stakeholders and project leaders.

Operations Impact: The Graphic Designer's work directly impacts player acquisition and retention through compelling marketing materials. Design choices influence brand perception, user engagement, and ultimately, revenue generation for the company's casino brands. The role is crucial in ensuring the brand stands out in a highly competitive online gaming market.

Growth Opportunities:

• Specialization: Potential to specialize in areas like motion graphics, UI design, or brand development within the iGaming context.

• Skill Advancement: Opportunity to gain expertise in new design tools and technologies, including AI-driven creative processes, and to deepen understanding of marketing analytics to inform design decisions.

• Leadership: With proven success and experience, potential to move into senior designer roles, team lead positions, or even Head of Design in the future, overseeing design strategy and team execution.

• Cross-Functional Exposure: Gaining broader business acumen by working closely with marketing, product, and brand teams, which can open doors to roles in marketing management or product design operations.

📝 Enhancement Note: The growth path for a graphic designer in this industry often involves becoming a subject matter expert in iGaming marketing design, or transitioning into roles that blend design with marketing strategy and operations. The company's fast-growing nature suggests ample opportunities for advancement.

🌐 Work Environment

Office Type: The company offers brand new offices, suggesting a modern, well-equipped, and potentially stimulating work environment. The "Hybrid Working Model" indicates a balance between in-office collaboration and remote flexibility.

Office Location(s): Tigne, Sliema, Malta. This is a prime business and coastal area in Malta, known for its vibrant atmosphere and accessibility.

Workspace Context:

• The office environment is described as "top professional, yet easy-going and fun," fostering a collaborative and creative atmosphere.

• Access to modern office facilities and amenities like private parking, office lunches, and healthy snacks supports a comfortable and productive workday.

• The hybrid model allows for focused individual work at home and collaborative brainstorming, team meetings, and stakeholder presentations in the office.

Work Schedule: A standard 40-hour work week is expected, typical for full-time employment. The hybrid nature allows for some flexibility in structuring the work week, while project deadlines will necessitate adherence to specific timelines.

📝 Enhancement Note: The hybrid model and new offices indicate a company investing in employee experience. The location in Sliema is a significant draw, offering a high quality of life and a central hub for business in Malta.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess qualifications and suitability.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and how their work aligns with Play North's brand and objectives. Expect questions about their role in conceptualization, execution, and problem-solving.

• Skills Assessment: A practical design test or case study may be administered to evaluate design skills, speed, and ability to work under pressure or from a specific brief. This could involve creating a sample banner or concept for a campaign.

• Team/Stakeholder Interviews: Meetings with the Head of Design, potential team members, and key stakeholders (e.g., Brand Owners) to assess cultural fit, collaboration style, and understanding of the iGaming industry.

• Final Interview: Discussion with senior management to finalize the offer.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that are most relevant to iGaming, online marketing, and brand consistency. Highlight banners, landing pages, and animated assets.

• Tell a Story: For each project, explain the brief, your role, the challenges, your creative process, the solutions you implemented, and the results (if measurable).

• Demonstrate Brand Understanding: Include examples showing how you've adhered to or developed style guides and maintained brand integrity.

• Showcase Technical Skills: Highlight proficiency in Adobe Creative Suite and any experience with animation or AI tools.

• Quality over Quantity: Present a select number of your best, most impactful projects.

Challenge Preparation:

• Understand the iGaming Context: Research Play North's brands (Pikakasino.com, Kansino.nl) and general iGaming design trends.

• Practice Brief Interpretation: Be ready to quickly understand and execute a design brief. Focus on delivering a clear, on-brand concept within a set timeframe.

• Prepare for Animation: If a design test involves animation, ensure you are comfortable with After Effects or similar tools for creating engaging motion graphics.

• Articulate ROI: Be prepared to discuss how your designs contribute to business goals like player acquisition, engagement, and retention.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be ready to discuss not just the aesthetics but the strategic thinking behind their designs and their ability to deliver results in a performance-driven industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and creating static digital assets.
  • Illustrator: Crucial for vector graphics, logos, icons, and scalable designs.
  • After Effects: Required for creating animated banners, GIFs, and short-form video content.

• Generative AI Tools: Mentioned as a requirement, suggesting proficiency or a willingness to learn and integrate tools like Midjourney, Stable Diffusion, or Adobe Firefly for concept generation or asset creation.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tools are listed as primary requirements for the designer, but an understanding of how marketing assets are deployed through CRM or marketing automation platforms could be advantageous for context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The explicit mention of Generative AI tools indicates a modern approach to design operations and a desire for efficiency. Awareness of how design impacts performance metrics is a plus.

👥 Team Culture & Values

Operations Values:

• Passion, Innovation, Creativity: Core drivers for creating outstanding products and standing out in the market.

• Client-Centricity: Focus on understanding and meeting the needs of players and business stakeholders.

• Quality & Efficiency: Commitment to delivering high-quality visuals in a timely and effective manner.

• Continuous Improvement: Staying on top of trends and technologies to enhance output.

• Professionalism with Fun: A work environment that is serious about results but also fosters a positive, easy-going atmosphere.

Collaboration Style:

• Cross-Functional Integration: The role is designed to be highly collaborative, working closely with brand owners, marketing teams, and product designers.

• Stakeholder Communication: Effective presentation and communication of design concepts and rationale are vital.

• Feedback Incorporation: Willingness to receive and act upon feedback from various teams and stakeholders to refine designs.

• Teamwork: Being a team player is explicitly mentioned as a desired trait, emphasizing shared goals and mutual support within the design team and across departments.

📝 Enhancement Note: The company values creativity and innovation, balanced with a strong operational focus on quality and efficiency. The collaborative nature of the role means strong interpersonal and communication skills are as important as technical design abilities.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Constantly evolving online gaming market requires rapid adaptation to new trends and campaign demands.

• Balancing Brand Consistency with Innovation: Maintaining strict brand guidelines while also creating fresh, engaging, and innovative designs.

• Managing Multiple Stakeholder Demands: Juggling design requests and feedback from various brand owners and departments, each with potentially different priorities.

• Meeting Tight Deadlines: Delivering high-quality work under pressure in a competitive industry where timely campaign launches are critical.

• Technical Advancements: Keeping pace with new design software, AI tools, and evolving digital platform requirements.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge of the iGaming industry, player psychology, and effective marketing strategies within this sector.

• Tool Proficiency: Master advanced features of Adobe Creative Suite and gain expertise in emerging AI creative tools.

• Motion Graphics & Animation: Develop advanced skills in creating dynamic visual content for online campaigns.

• UI/UX Principles: Enhance understanding of user interface and user experience design to better support product teams.

• Cross-Functional Skill Development: Gain insights into marketing strategy, product development, and brand management through close collaboration.

📝 Enhancement Note: The challenges are typical of a dynamic, performance-driven industry like iGaming. The growth opportunities are substantial for someone looking to specialize in creative operations within this niche.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed a complex design project from concept to delivery. What were the key challenges and how did you overcome them?" (Focus on project management, problem-solving, and stakeholder communication.)

• "How do you ensure brand consistency across different marketing channels and materials, especially in a fast-paced environment?" (Highlight your process for adhering to style guides and managing brand assets.)

• "Walk us through a design you created that significantly contributed to a marketing campaign's success (e.g., player acquisition/retention). What was your process and what were the results?" (Prepare a case study that demonstrates your impact and understanding of business objectives.)

Company & Culture Questions:

• "What interests you about Play North and the iGaming industry specifically?" (Research Play North's brands and recent activities. Show genuine interest in the sector.)

• "How do you handle constructive criticism or conflicting feedback from different stakeholders on a design project?" (Demonstrate professionalism, adaptability, and a focus on project goals.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., banners, landing pages, branding) or by campaign.

• Narrative: For each project, clearly state the objective, your role, the process, the challenges, your creative solution, and the outcome. Use visuals effectively to support your story.

• Demonstrate Impact: Quantify results where possible (e.g., "This banner design led to a X% increase in click-through rates"). If not quantifiable, explain the strategic intent and expected impact.

• Highlight Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Suite and any other relevant software.

• Engage: Be enthusiastic, confident, and ready to answer questions about your work and design philosophy.

📝 Enhancement Note: Interviewers will be looking for a blend of technical design skill, strategic thinking, understanding of marketing objectives, and cultural fit. Be prepared to articulate the "why" behind your design choices and their contribution to business success.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application directly through the provided link on Play North's BambooHR careers page.

• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight relevant work, especially iGaming marketing assets, animated banners, and examples of maintaining brand consistency.

• Resume Optimization: Craft your resume to emphasize your experience in graphic design, digital marketing visuals, and any iGaming industry background. Use keywords from the job description, such as "Adobe Creative Suite," "player acquisition," and "brand consistency."

• Portfolio Walkthrough Practice: Rehearse presenting 2-3 key projects from your portfolio, focusing on clear communication of your process, challenges, solutions, and impact. Be ready to discuss your role in detail.

• Company Research: Familiarize yourself with Play North's brands (Pikakasino.com, Kansino.nl), their target audience, and their overall brand aesthetic to demonstrate genuine interest and understanding during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.