Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: NeoWork

Location: Medellín, Antioquia, Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: December 23, 2025

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote (100% home-based)

🚀 Role Summary

• This role focuses on creating essential sales and marketing collateral to drive Go-To-Market (GTM) strategies for a US-based company.

• The Graphic Designer will be instrumental in developing visually compelling assets that support lead generation, customer engagement, and internal sales enablement.

• This position requires a proactive individual capable of managing design projects from conceptualization through to final output with a strong emphasis on brand adherence and quality assurance.

• The role demands proficiency in key design software and the ability to collaborate effectively within a remote, asynchronous team environment.

📝 Enhancement Note: While the raw listing is for a "Graphic Designer," the responsibilities clearly indicate a focus on supporting sales and marketing initiatives, aligning it with GTM and Marketing Operations functions. The emphasis on "sales and marketing assets," "funnel visuals," and "internal sales materials" strongly suggests a revenue-focused operational impact.

📈 Primary Responsibilities

• Design and produce a variety of sales and marketing assets, including social media advertisements, blog graphics, website visuals, and internal sales enablement materials.

• Develop simple funnel visuals and basic landing page designs to support digital marketing campaigns and lead nurturing processes.

• Take full ownership of design projects, guiding them from initial concept development and mid-stage ideation through to final, polished delivery with minimal supervision.

• Ensure strict adherence to brand guidelines, maintaining visual consistency and brand integrity across all created assets.

• Implement rigorous self-editing and quality assurance (QA) processes to guarantee high-quality, error-free deliverables before submission.

• Effectively manage and prioritize multiple design requests simultaneously, balancing workload to meet all deadlines without compromising quality.

• Actively participate and collaborate with team members in a remote, asynchronous work environment, contributing to a cohesive and productive team dynamic.

📝 Enhancement Note: The responsibilities are geared towards supporting the GTM engine, with a direct impact on sales enablement and marketing campaign effectiveness. The need for "simple funnel visuals" and "landing page visuals" points to a tactical role in demand generation operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant design skills and experience is paramount. A background in Graphic Design, Digital Media, or a related field is beneficial.

Experience: 3-5 years of professional graphic design experience, with a significant portion dedicated to creating assets for sales and marketing purposes. Prior experience working with US-based companies or clients is a distinct advantage, indicating familiarity with their aesthetic preferences and business context.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in visual design principles, including layout, typography, color theory, and composition.

• Adobe Creative Suite: Advanced proficiency in Photoshop and Illustrator for creating a wide range of digital and print assets.

• Canva Expertise: Demonstrated ability to effectively utilize Canva for rapid creation of marketing and sales collateral, particularly for social media and quick-turnaround projects.

• Brand Consistency Management: Proven ability to understand and meticulously apply brand guidelines to ensure unified visual representation across all design outputs.

• Self-Quality Assurance (Self-QA): Strong attention to detail and the capability to independently review and refine work to meet high standards before submission.

• Independent Work Ethic: Ability to manage tasks, prioritize workload, and deliver results with minimal direct supervision in a remote setting.

• Portfolio: A comprehensive portfolio showcasing a range of marketing and sales-focused design work, including examples of social media ads, blog graphics, and potentially funnel visuals.

Preferred Skills:

• Adobe InDesign: Experience with InDesign for more complex layout projects, such as brochures or multi-page documents.

• Figma: Familiarity with Figma for collaborative design workflows, prototyping, or UI/UX elements, especially if involved in landing page design.

• Funnel & Landing Page Design Tools: Basic experience or understanding of tools and principles involved in designing effective sales funnels or landing pages, indicating an awareness of conversion-focused design.

📝 Enhancement Note: The emphasis on "US-based clients" and specific tools like Canva and Adobe Creative Suite highlights the practical, results-oriented nature of this role within a GTM context. The portfolio requirement is crucial for assessing practical application of skills in a business environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing & Sales Asset Showcase: The portfolio must clearly demonstrate experience in creating assets directly used for marketing campaigns and sales enablement, such as social media ads, blog banners, email graphics, and internal sales collateral.

• Brand Adherence Examples: Include case studies or examples that highlight your ability to maintain brand consistency across various platforms and asset types.

• Conceptual to Final Output: Showcase projects where you took a design from an early or mid-stage concept through to a refined, final deliverable, illustrating your project ownership and execution capabilities.

• Efficiency & Quality: Provide examples that implicitly or explicitly demonstrate your speed, efficiency, and commitment to quality assurance in your design process.

Process Documentation:

• Workflow Design: Be prepared to discuss your personal design workflow, from receiving a brief to final delivery, highlighting how you integrate self-QA and brand checks.

• Tool Utilization Strategy: Articulate how you leverage specific tools like Adobe Creative Suite and Canva to optimize your design process for different types of assets and deadlines.

• Collaboration Protocols: Describe your approach to collaborating in a remote, asynchronous environment, including how you provide and receive feedback on design work.

📝 Enhancement Note: For operations roles, a portfolio is more than just a collection of pretty pictures; it's a demonstration of process, problem-solving, and impact. This section emphasizes showcasing the how and why behind the designs, particularly in relation to business objectives.

💵 Compensation & Benefits

Salary Range: Given the location (Medellín, Colombia), the mid-level experience (3-5 years), and the remote nature supporting a US-based company, a competitive salary range would likely fall between $20,000 - $35,000 USD annually. This is an estimate based on industry benchmarks for remote graphic designers in Latin America supporting North American markets, considering cost of living adjustments and the value of specialized skills.

Benefits:

• Health Insurance: Comprehensive health insurance coverage provided for contractors.

• Holiday Extra Pay: Additional pay for work performed on holidays, recognizing employee contributions.

• Mental Health Days: Dedicated mental health days to support employee well-being and prevent burnout.

• Performance-Based Incentives: Opportunities to earn additional income through performance-based bonuses, aligning individual success with company objectives.

• Professional Growth Opportunities: Ample pathways and support for career advancement and skill development within the company.

Working Hours: The work hours generally align with standard business hours in the US (approximately 9 AM - 5 PM EST, though specific time zones may vary slightly), with potential flexibility. This typically equates to around 40 hours per week. The role is fully remote, allowing for a home-based work environment.

📝 Enhancement Note: Salary estimates for international remote roles are crucial. This range is based on research into similar roles in Colombia and the broader LATAM region, factoring in the demand for US market experience. The benefits are tailored to what's attractive to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: NeoWork operates within the [Industry to be inferred from company description/specialties, e.g., Staffing & Recruitment, HR Technology, Remote Work Solutions]. The company's focus on supporting US-based companies suggests a client-centric approach and a deep understanding of North American business needs.

Company Size: [Infer from company data - e.g., Small (10-50 employees), Medium (50-200 employees), Large (200+ employees)]. A medium to large size would imply a structured environment with established processes and potential for growth.

Founded: [Founding date - e.g., Founded in 2018]. This indicates a relatively established company, likely with proven operational models and a clear vision.

Team Structure:

• Operations Team: The Graphic Designer will likely be part of a broader Marketing or Creative Operations team, which may include other designers, content creators, and marketing specialists.

• Reporting: The role will report to a Design Lead, Marketing Manager, or Operations Manager, providing direction and feedback.

• Cross-Functional Collaboration: Expect to collaborate closely with marketing, sales, and potentially product teams to ensure design assets effectively support their respective goals and campaigns.

Methodology:

• Data-Informed Design: While creative, designs should be aligned with marketing and sales objectives, implying an understanding of target audiences and campaign performance data.

• Agile Workflow: Given the remote and asynchronous nature, expect a workflow that emphasizes clear communication, documented requirements, and efficient task management, possibly using agile methodologies.

• Brand Governance: A strong emphasis on maintaining brand integrity through established guidelines and review processes.

Company Website: [NeoWork Company URL]

📝 Enhancement Note: Inferring company culture from its services (supporting US companies) suggests a professional, client-focused, and potentially fast-paced environment. The "remote, asynchronous" aspect is key to understanding team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, positioned to execute on established GTM strategies. It’s an individual contributor role with significant responsibility for asset creation and brand adherence, acting as a key support function for revenue-generating teams.

Reporting Structure: The designer will likely report to a manager or lead within the Creative or Marketing Operations function. This structure provides guidance, feedback, and a clear path for project assignment. Collaboration will be cross-functional, working with marketing, sales, and potentially other departments.

Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns and sales pitches. High-quality, on-brand visuals are critical for lead generation, customer engagement, and ultimately, revenue. This role contributes to the visual narrative and professional presentation of the company's offerings.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion graphics, UI/UX for landing pages, or advanced marketing campaign design.

• Leadership Potential: Advancement to a Senior Graphic Designer role, or potentially a Design Lead position, managing junior designers or overseeing larger projects.

• Cross-Functional Exposure: Potential to move into broader Marketing Operations or GTM strategy roles by developing a deeper understanding of campaign performance and business objectives.

• Continuous Learning: Access to training, workshops, and resources to stay current with design trends and tools.

📝 Enhancement Note: The growth path for a designer in an operations context often involves moving from pure execution to strategic input, understanding how design contributes to business outcomes.

🌐 Work Environment

Office Type: This is a 100% home-based position, meaning there is no physical office requirement. The work environment is entirely remote.

Office Location(s): While the job is posted for Medellín, Colombia, and the candidate is expected to be based there, the work is performed remotely, aligning with US business hours. The company may have physical offices, but this role does not require attendance.

Workspace Context:

• Remote Collaboration: The workspace is characterized by digital collaboration tools and asynchronous communication, requiring strong organizational skills and proactive engagement.

• Tools & Technology: Access to the necessary design software (Adobe Creative Suite, Canva) and communication platforms (e.g., Slack, email, project management tools) is essential.

• Team Interaction: While remote, the team fosters interaction through virtual meetings, shared project boards, and communication channels, ensuring a sense of connection and shared purpose.

Work Schedule: The schedule generally aligns with standard US business hours, necessitating availability during those times for meetings and real-time collaboration. This typically involves a 40-hour work week, offering flexibility within those parameters depending on project demands and client needs.

📝 Enhancement Note: The "100% home-based" and "remote, asynchronous" nature is critical for setting expectations about work style and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Skills Assessment/Test: A practical design test or challenge, likely involving the creation of a specific marketing or sales asset (e.g., a social media ad, a blog graphic) within a given timeframe and adhering to brand guidelines. This is crucial for evaluating practical design skills and ability to work under constraints.

• Hiring Manager Interview: A conversation with the hiring manager to discuss experience, approach to design, understanding of marketing/sales objectives, and cultural fit. Be prepared to discuss your portfolio in detail.

• Team/Cross-Functional Interview: Potentially an interview with team members you'd collaborate with (e.g., marketing, sales) to assess collaboration style and communication skills.

Portfolio Review Tips:

• Highlight GTM Relevance: Curate your portfolio to prominently feature projects directly related to sales and marketing initiatives. Prioritize examples like social media ads, blog graphics, campaign visuals, and any funnel/landing page elements.

• Showcase Process & Problem-Solving: For key projects, briefly explain the brief, your design process, the challenges you faced, and how your design solution addressed the business objective.

• Demonstrate Brand Adherence: Include examples that clearly show your ability to work within and maintain strict brand guidelines.

• Quality & Attention to Detail: Ensure all portfolio pieces are high-resolution, well-presented, and free of errors. This demonstrates your commitment to quality.

• Tailor to the Role: If possible, create a sample piece relevant to NeoWork's industry or the types of assets they've described to show initiative and understanding.

Challenge Preparation:

• Understand the Brief: Carefully read and understand all requirements of the design challenge. Ask clarifying questions if anything is unclear.

• Brand First: Always prioritize brand consistency and guidelines provided.

• Time Management: Allocate your time wisely. Focus on delivering a complete, high-quality asset that meets the core requirements, rather than getting bogged down in minor details.

• Self-QA: Before submitting, spend time reviewing your work for any errors in spacing, alignment, typos, or adherence to guidelines.

📝 Enhancement Note: The emphasis on a design test and portfolio review for a role like this is standard. Providing specific advice on how to present GTM-relevant work is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For raster image editing, photo manipulation, and complex digital asset creation (e.g., social media ads, web banners).
  • Illustrator: For vector graphics, logos, illustrations, and scalable design elements (e.g., icons, infographics, detailed graphics).
  • InDesign (Preferred): Useful for more structured layouts, presentations, or reports if required for sales materials.

• Canva: A critical tool for efficient creation of marketing and sales assets, especially social media content, quick ad variations, and internal presentations. Proficiency here is key for speed and ease of use.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Figma (Nice to Have): For collaborative design, prototyping, or UI elements if the role expands into landing page design.

• Project Management Software: Familiarity with tools like Asana, Trello, or Jira for task management and workflow tracking in a remote setting.

📝 Enhancement Note: Explicitly listing the required and preferred tools is essential for operations roles, as tool proficiency is often a hard requirement.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on understanding and serving the needs of US-based clients, ensuring designs meet their expectations and business objectives.

• Excellence & Quality: A commitment to delivering high-quality, polished work that upholds the company's brand and professionalism.

• Efficiency & Productivity: Valuing smart workflows, effective tool utilization, and timely delivery to support fast-paced GTM initiatives.

• Collaboration & Communication: Fostering a supportive environment where team members communicate clearly, share feedback constructively, and work together effectively in a remote setting.

• Continuous Improvement: Encouraging a mindset of learning, adaptation, and seeking better ways to achieve design and business outcomes.

Collaboration Style:

• Asynchronous First: Emphasizing clear written communication, well-documented requests, and detailed feedback to accommodate different time zones and work schedules.

• Proactive Engagement: Team members are expected to be proactive in seeking clarification, providing updates, and contributing ideas.

• Feedback Loops: A culture of constructive feedback, both giving and receiving, to continuously improve designs and processes.

• Shared Ownership: While roles are specialized, there's a sense of shared responsibility for the success of marketing and sales initiatives.

📝 Enhancement Note: Understanding the "remote, asynchronous" aspect is key to defining the collaboration style and expected values.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to US Market Aesthetics & Trends: Staying current with design trends and client preferences specific to the US market, which may differ from local Colombian trends.

• Managing Multiple Stakeholders/Requests: Juggling design requests from various departments (marketing, sales) with potentially competing priorities and deadlines.

• Maintaining Brand Consistency at Scale: Ensuring brand integrity across a wide range of assets and campaigns, especially as the company grows.

• Effective Remote Collaboration: Navigating the nuances of asynchronous communication and building strong working relationships without in-person interaction.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools.

• GTM Strategy & Marketing Principles: Learning how design contributes to broader marketing and sales strategies, understanding campaign performance and conversion optimization.

• UI/UX Fundamentals: Gaining knowledge in user interface and user experience design principles, particularly relevant for landing page and funnel visuals.

• Industry Trends: Staying updated on the latest in graphic design, digital marketing, and remote work best practices through online courses, webinars, and industry publications.

📝 Enhancement Note: Challenges and growth opportunities should be framed within the context of the role's responsibilities and the company's operations.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be ready to present 2-3 key projects from your portfolio, explaining the problem, your design process, the tools used, and the outcome/impact. Focus on how your designs supported business goals.

• "Tell me about a time you had to..." questions: Prepare for scenarios related to managing difficult feedback, prioritizing conflicting tasks, ensuring brand consistency, or working independently on a challenging project.

• Design Process Explanation: Describe your typical design process from brief to final delivery, including how you incorporate feedback and perform self-QA.

• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite and Canva, and potentially demonstrate your workflow in a live or recorded session if asked.

Company & Culture Questions:

• Understanding NeoWork: Research NeoWork's services, their target clients, and their mission. Be prepared to articulate why you are interested in working for them and how your skills align with their needs.

• Remote Work Philosophy: Discuss your experience and preferences for working remotely and asynchronously. How do you stay motivated and productive?

• Collaboration Style: Explain how you collaborate with team members in a remote setting, your approach to giving and receiving feedback, and how you handle communication challenges.

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business objective and how your design contributed to achieving it. Use metrics if available (e.g., "This ad design led to a X% increase in click-through rates").

• Showcase Versatility: Present a range of assets that demonstrate your ability to design for different platforms (social media, web, internal) and purposes (lead generation, sales support).

• Highlight US Market Experience: If you have examples of work for US clients, emphasize these to showcase your understanding of their market.

• Keep it Concise: For each piece, aim for a brief explanation of the context, your role, and the outcome. Avoid overly technical design jargon.

📝 Enhancement Note: Tailoring interview preparation to the specific requirements of a GTM-focused designer role, including portfolio emphasis and remote work considerations, is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Ensure your portfolio is easily accessible and clearly showcases your experience with sales and marketing assets. Tailor your presentation to highlight relevant projects, especially those created for US clients.

• Resume Optimization: Update your resume to emphasize your 3-5 years of graphic design experience, proficiency in Adobe Creative Suite and Canva, and any experience working with US-based companies. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to brand consistency, and your ability to work independently in a remote, asynchronous environment. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with NeoWork's services, their mission, and their target audience. Understand how your design skills can directly contribute to their GTM success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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