Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: MarketWise

Location: Baltimore, Maryland, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: March 26, 2026

Experience Level: 5-10 years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role focuses on producing impactful visual assets for marketing campaigns, encompassing both digital and print mediums, with a strong emphasis on brand consistency and creative execution.

• The Graphic Designer will be instrumental in translating complex ideas and concepts into clear, compelling visual narratives that enhance customer experience and engagement.

• Collaboration is key, involving close partnerships with marketing, development, and copywriting teams to refine designs based on A/B testing results and evolving project requirements, ensuring optimal customer experience.

• The position requires a proactive and curious individual who is adept at managing multiple projects under tight deadlines, while also exploring and integrating new design tools and techniques to maintain a fresh and innovative visual output.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily lean into marketing design, digital asset creation, and UI/UX considerations, suggesting a role that bridges traditional graphic design with digital marketing needs. The emphasis on HTML/CSS and A/B testing indicates a need for a designer with a strong understanding of web performance and user engagement metrics, not just aesthetic appeal.

📈 Primary Responsibilities

• Design and develop a wide range of marketing campaign graphics, including but not limited to landing pages, stock charts, graphs, report covers, and infographics for video and online assets, ensuring brand alignment and visual appeal.

• Create and maintain robust branding systems and logos for various stakeholders across the organization, reinforcing MarketWise's visual identity.

• Collaborate closely with web developers to adjust HTML/CSS code to optimize customer experience and visual presentation on digital platforms.

• Partner with marketing teams to conceptualize and plan A/B design tests for digital assets, analyzing results to iterate and improve design effectiveness and conversion rates.

• Design and lay out direct mail campaigns and other marketing-focused print collateral, ensuring print-readiness and adherence to brand guidelines.

• Work synergistically with copywriters and marketers to effectively translate conceptual ideas into compelling creative executions that resonate with target audiences.

• Develop engaging and on-brand assets for various social media channels, tailored to platform-specific requirements and audience engagement strategies.

• Support cross-functional projects that may involve website enhancements, editorial content design, and other ad-hoc design requests, demonstrating versatility and adaptability.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, technical understanding (HTML/CSS, motion graphics), and strategic marketing input (A/B testing). The mention of "financial content" and "investment research" implies a need for designers who can handle complex data visualization and maintain a professional, credible aesthetic.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of professional experience in a creative role such as Graphic Designer, Web Designer, or UI/UX Designer, with a proven track record of producing high-quality visual assets.

Required Skills:

• Strong foundation in core design principles, including layout, color theory, and exceptional typography skills.

• Proven ability to translate complex ideas, data points, and concepts into clear, concise, and compelling visuals such as infographics, charts, tables, and layouts.

• Working knowledge of HTML and CSS for web design implementation and minor adjustments, enhancing user experience and visual consistency.

• Proficiency in creating and editing motion graphics using software such as Adobe After Effects or similar tools.

• Highly organized with excellent time management skills, demonstrating the ability to prioritize tasks and meet deadlines effectively.

• Comfort and capability in working under tight deadlines within a fast-paced, dynamic environment.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro) to enhance multimedia content creation.

• Background in digital marketing, direct marketing, or direct mail campaign design, understanding campaign objectives and performance metrics.

• Prior experience within the financial publishing industry, with an understanding of its unique design requirements and audience expectations.

📝 Enhancement Note: The requirement for HTML/CSS and A/B testing collaboration suggests candidates with a "digital-first" mindset. Experience in financial services or publishing is a significant plus, indicating a need for designers who can grasp and visually represent complex financial data and concepts accurately and professionally.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a strong emphasis on marketing campaigns and digital assets.

• Specific examples demonstrating the ability to translate complex ideas into clear visuals, such as infographics, data visualizations, and report layouts.

• Work samples that highlight experience with branding systems, logo design, and maintaining visual identity across different platforms.

• Evidence of collaboration with developers or understanding of web design principles, potentially including examples of responsive or mobile-first designs.

Process Documentation:

• Projects that illustrate your design process, from initial concept and research to final execution and iteration, particularly for A/B tested designs.

• Examples of how you have collaborated with cross-functional teams (marketing, copywriters, developers) to achieve project goals.

• Case studies or project descriptions that detail the problem, your creative solution, and the impact or results of your design work, especially if quantifiable metrics can be shared.

📝 Enhancement Note: The explicit requirement for a portfolio, including specific types of work samples, underscores its critical importance. Candidates should curate their portfolio to directly reflect the responsibilities and preferred skills mentioned, emphasizing data visualization, digital marketing assets, and brand system development. The mention of "applications without this will not be considered" is a crucial point.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage.

• Dental insurance plan.

• Vision insurance plan.

• 401(k) retirement savings plan with company match.

Working Hours:

• Standard full-time work schedule, typically around 40 hours per week, with potential for flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The provided salary range ($75,000-$85,000) is a good starting point for a Graphic Designer with 5+ years of experience in a major metropolitan area like Baltimore. This range aligns with industry benchmarks for designers skilled in both digital and print, with additional technical proficiencies like HTML/CSS and motion graphics. The benefits package is standard for a full-time corporate role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Publishing and Investment Research. MarketWise operates in a dynamic sector that requires clear, accurate, and engaging communication of complex financial information to a sophisticated audience. This context demands a high level of professionalism, attention to detail, and a commitment to quality in all creative outputs.

Company Size: MarketWise has evolved significantly since its inception, now encompassing over 100 products across multiple platforms through 7 customer-facing brands. This suggests a medium-to-large organization with established processes but also a culture that fosters innovation and entrepreneurial spirit.

Founded: 1999. Founded with a clear vision to publish intelligent, independent investment research, MarketWise has grown from a single brand to a diversified suite of financial research products and solutions. This history indicates stability, a strong foundation in its core mission, and a capacity for strategic growth and adaptation.

Team Structure:

• The Graphic Designer will primarily support the world-class marketing department, indicating a central role within a key growth-driving function.

• Collaboration extends across multiple teams company-wide, suggesting an integrated approach where design is valued throughout the organization, not siloed.

Methodology:

• Data-driven decision-making is implied through the mention of A/B design tests and iterating based on results, indicating a focus on measurable outcomes and continuous improvement in design effectiveness.

• An entrepreneurial and innovative environment is emphasized, suggesting a culture that encourages new ideas, exploration of new tools, and a proactive approach to problem-solving.

• A commitment to quality and insight is core to MarketWise's mission, meaning design work is expected to be not only aesthetically pleasing but also accurate, clear, and intellectually robust.

Company Website: [Company URL - Placeholder]

📝 Enhancement Note: The company's focus on financial publishing means the design work will likely involve data visualization, clear communication of complex information, and maintaining a professional, trustworthy brand image. The "entrepreneurial and innovative" culture suggests that designers are encouraged to be proactive and contribute fresh ideas.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Graphic Designer, requiring 5+ years of experience and significant autonomy in producing high-quality work. It involves supporting a core business function (marketing) and collaborating across departments, offering a solid platform for further career advancement within design or related fields.

Reporting Structure: The Graphic Designer primarily supports the marketing department. While the exact reporting structure isn't specified, they likely report to a Marketing Manager, Creative Director, or Lead Designer within that department. This structure allows for direct impact on marketing initiatives and close collaboration with marketing stakeholders.

Operations Impact: The Graphic Designer's work directly influences MarketWise's brand perception, marketing campaign effectiveness, and customer engagement. By creating compelling visuals for digital platforms, print collateral, and social media, they play a crucial role in attracting and retaining subscribers, thereby contributing to revenue generation and overall business growth. Their ability to translate complex financial data into accessible graphics is key to the company's value proposition.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like financial data visualization, motion graphics for explainer videos, or UI/UX design for digital platforms.

• Leadership: Potential to move into a Senior Graphic Designer role, Lead Designer, or even Creative Director positions, mentoring junior designers and overseeing larger creative projects.

• Cross-Functional Development: Exposure to marketing strategy, web development, and product development can open doors to roles in marketing design management, UX/UI design, or even product marketing.

• Skill Advancement: Continuous learning encouraged through exploring new tools (e.g., Figma, Adobe XD) and staying current with design trends relevant to the financial industry.

📝 Enhancement Note: The role offers a clear path for growth within a specialized industry. Candidates should consider how their existing skills align with the company's financial focus and how they can leverage this role to build expertise in financial design, data visualization, and effective marketing asset creation.

🌐 Work Environment

Office Type: The role is hybrid, requiring at least three days per week in the Baltimore, MD office. This suggests a professional office setting designed for collaboration and focused work.

Office Location(s): Baltimore, Maryland (21201). This location provides access to a major metropolitan area with potential for networking and industry events.

Workspace Context:

• The office environment is described as collaborative, fostering interaction with marketing teams and other departments.

• Designers will have access to industry-standard software and technology, including the Adobe Creative Suite, and potentially other design platforms.

• Opportunities for cross-functional collaboration are ample, allowing designers to work closely with marketers, copywriters, and developers, enriching the design process and outcomes.

Work Schedule: Full-time, approximately 40 hours per week. The hybrid model allows for a balance between in-office collaboration and remote flexibility, catering to modern work preferences while ensuring team cohesion and operational efficiency.

📝 Enhancement Note: The hybrid model (3 days in-office) is a key aspect of the work environment. Candidates should be comfortable working in a professional office setting and engaging in in-person collaboration, while also appreciating the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements. Applications without a portfolio will not be considered.

• Portfolio Presentation/Review: A session where candidates present their portfolio, discussing specific projects, their design process, problem-solving approaches, and the impact of their work. This is a critical stage.

• Skills Assessment: Potential for a practical design exercise or a technical interview focusing on HTML/CSS, motion graphics, or data visualization skills, depending on the specific needs identified.

• Team/Hiring Manager Interviews: Interviews with key stakeholders, including marketing team members and the hiring manager, to evaluate cultural fit, collaborative potential, and strategic thinking.

• Final Interview: May involve a discussion with senior leadership to confirm alignment with company values and strategic direction.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills and responsibilities outlined in the job description. Prioritize work related to marketing campaigns, digital assets, branding, data visualization, and motion graphics.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the creative solutions you implemented, and the measurable results or impact. Use the STAR method (Situation, Task, Action, Result) if helpful.

• Highlight Collaboration: Showcase examples where you effectively collaborated with other teams (marketing, dev, copy).

• Demonstrate Technical Skills: Include examples that clearly show your proficiency in Adobe Photoshop, Illustrator, InDesign, and especially After Effects or other motion graphics tools. If you have HTML/CSS examples, present them.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Consider a digital format (PDF or personal website). Be prepared to present it clearly and concisely.

Challenge Preparation:

• Design Exercise: If a design challenge is provided, focus on understanding the brief thoroughly. Prioritize clarity, brand consistency, and effectiveness in conveying the message. Manage your time wisely.

• Problem-Solving: Be prepared to discuss how you approach design challenges, especially those involving complex data or tight constraints. Think about your process for creative ideation and problem resolution.

• Technical Readiness: Brush up on your HTML/CSS basics and be ready to discuss your motion graphics workflow and capabilities.

📝 Enhancement Note: The portfolio is paramount. Candidates must prepare a robust portfolio that specifically addresses the requirements for marketing campaign graphics, digital assets, data visualization, and motion graphics. The interview process will heavily weigh the candidate's ability to articulate their design process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, manipulation, and creating detailed digital assets.

• Adobe Illustrator: Crucial for vector graphics, logo design, infographics, and scalable illustrations.

• Adobe InDesign: Key for layout design of print collateral, reports, and marketing materials.

• Adobe After Effects: Required for creating motion graphics, animations, and dynamic visual content.

Analytics & Reporting:

• Familiarity with A/B Testing: While not a tool, understanding the principles and collaborating on tests is vital. The designer needs to be able to interpret results and iterate designs accordingly.

CRM & Automation:

• Familiarity with Web Technologies: Working knowledge of HTML and CSS is required, indicating a need to understand how designs are implemented on web platforms and potentially make minor adjustments.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign, and After Effects, is non-negotiable. The requirement for HTML/CSS knowledge suggests an understanding of web implementation, and collaboration on A/B testing implies an awareness of performance metrics and user engagement.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: MarketWise thrives on new ideas and an entrepreneurial spirit. Designers are expected to bring fresh perspectives and explore new tools and techniques.

• Quality & Insight: The company's mission is to publish intelligent, independent, and insightful investment research. This translates to a value placed on accuracy, clarity, and depth in all content, including design.

• Customer Focus: Treating the self-directed investor well is a guiding principle. Designs should aim to enhance the customer experience, making complex information accessible and engaging.

• Collaboration & Proactivity: Working effectively across teams and taking initiative are highly valued. Designers are encouraged to be proactive in identifying needs and contributing solutions.

• Adaptability: In a fast-paced environment, the ability to adapt to changing priorities, learn new skills, and maintain composure is essential.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, copywriters, and developers, requiring strong communication and teamwork skills to ensure cohesive project outcomes.

• Feedback Exchange: A culture that likely encourages constructive feedback on designs to refine them and achieve the best possible results.

• Knowledge Sharing: Given the innovative environment, there's an opportunity for sharing best practices, new techniques, and design trends within the team and across departments.

📝 Enhancement Note: The emphasis on "entrepreneurial spirit," "new ideas," and "celebrated" contributions suggests a dynamic and forward-thinking culture. Designers should be prepared to be proactive, collaborative, and contribute to a culture of continuous improvement and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Data: A primary challenge will be visually representing complex financial data and investment research in a clear, accurate, and engaging manner for a discerning audience.

• Balancing Multiple Brands: With 7 customer-facing brands, maintaining distinct yet cohesive visual identities across diverse products and platforms will require strategic design thinking.

• Fast-Paced Environment: Working under tight deadlines in a dynamic financial publishing sector requires efficient workflow management and the ability to adapt quickly to changing project demands.

• Keeping Pace with Trends: Continuously staying abreast of evolving design trends, digital technologies, and best practices in motion graphics and web design while applying them to the financial industry.

Learning & Development Opportunities:

• Financial Design Specialization: Deepen expertise in financial data visualization, infographic design for complex topics, and creating professional branding for financial services.

• Motion Graphics & Video: Enhance skills in After Effects and potentially video editing software for creating more dynamic content like explainer videos, social media animations, and promotional clips.

• UI/UX Principles: Develop a stronger understanding of user interface and user experience design, particularly as it applies to web and mobile platforms within the financial sector.

• Industry Exposure: Gain insights into the financial publishing industry, understanding subscriber needs and market dynamics that influence design strategies.

• Cross-Functional Skill Building: Opportunities to learn more about marketing strategy, content creation, and web development through close collaboration.

📝 Enhancement Note: The role presents a unique opportunity to specialize in financial design, a niche with high demand. Candidates should view the challenges as catalysts for skill development and view the company's growth as a pathway for their own career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex data into a clear and compelling visual. What was your process, and what was the outcome?" (Focus on data visualization, process, and impact)

• "How do you approach A/B testing for your designs? Can you give an example of how you iterated on a design based on test results?" (Focus on data-driven design and iteration)

• "How do you ensure brand consistency across multiple projects and potentially multiple brands?" (Focus on branding, organization, and systematic approach)

Company & Culture Questions:

• "What interests you about MarketWise and the financial publishing industry specifically?" (Research company mission, brands, and industry trends)

• "How do you stay current with design trends and new software? Can you give an example of a new tool or technique you've recently learned and applied?" (Focus on continuous learning and proactivity)

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration when working remotely?" (Focus on adaptability and communication)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically. Start with a brief overview of your background, then dive into 3-5 of your most relevant projects.

• Project Deep Dive: For each project, clearly state the objective, your role, the challenges, your design process (sketches, wireframes, iterations), the final solution, and the impact/results. Use visuals effectively.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased click-through rates, improved engagement, successful campaign results).

• Highlight Collaboration: Be ready to discuss how you worked with other teams, managed feedback, and resolved any conflicts.

• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite, motion graphics, and your understanding of HTML/CSS.

• Enthusiasm: Convey your passion for design, your curiosity, and your eagerness to contribute to MarketWise.

📝 Enhancement Note: Candidates should thoroughly research MarketWise, its brands, and the financial publishing industry. The interview will likely assess not only design skills but also strategic thinking, problem-solving abilities, and cultural fit. Practicing the portfolio presentation is crucial, as it's a significant part of the evaluation.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a portfolio of your work through the provided application link.

Ensure your portfolio is comprehensive and showcases relevant projects, as applications without one will not be considered.

• Customize your resume: Tailor your resume to highlight experience in digital design, marketing campaigns, data visualization, motion graphics, HTML/CSS, and any financial industry experience. Use keywords from the job description.

• Prepare your portfolio: Curate your best work, focusing on projects that demonstrate your ability to translate complex ideas into compelling visuals, your branding expertise, and your proficiency with Adobe Creative Suite and After Effects. Be ready to discuss your process and results.

• Research MarketWise: Understand the company's mission, its various brands, and its position in the financial publishing industry. This will help you tailor your answers and showcase your genuine interest.

• Practice your portfolio presentation: Rehearse explaining your projects, your design process, and the impact of your work clearly and concisely. Be prepared to answer strategy and behavioral questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.