Graphic Designer

📍 Job Overview

Job Title: Graphic Designer & Webmaster

Company: Horseshoe Bay Resort

Location: Horseshoe Bay, Texas, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 17, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Execute comprehensive graphic design and webmaster duties to support the resort's marketing and brand initiatives, ensuring brand consistency across all print and digital platforms.

• Develop and manage engaging print and digital content, including marketing collateral, website updates, and video production, to enhance the resort's visual presence and user experience.

• Leverage advanced proficiency in design software and web technologies to create high-quality visual assets and maintain a dynamic, user-friendly website.

• Collaborate with marketing teams and resort departments to translate strategic objectives into compelling visual communications and digital experiences.

📝 Enhancement Note: This role combines traditional graphic design with webmaster responsibilities and video production, indicating a need for a versatile creative professional within the marketing operations function of a hospitality organization. The emphasis on brand consistency and digital content management points to a strategic alignment with Go-To-Market (GTM) objectives.

📈 Primary Responsibilities

• Design and produce a wide range of marketing materials, including newsletters, activity guides, brochures, posters, signage, and presentations, for both print and digital distribution.

• Manage, update, and enhance the resort's website content and functionality, ensuring a seamless, mobile-responsive, and user-friendly experience for guests.

• Oversee the entire video production lifecycle, from storyboarding and filming coordination to post-production editing, compositing, and final compression for various marketing channels.

• Collaborate with the Director of Marketing and internal stakeholders to conceptualize and execute visual strategies that align with resort branding and marketing campaigns.

• Organize and maintain a comprehensive digital asset library, including images, graphics, and video files, adhering to established version control and file-naming conventions for efficient retrieval and management.

• Capture high-quality photography and videography using professional equipment for use in marketing materials and digital platforms.

• Coordinate with external videographers and vendors as needed, ensuring project deliverables meet quality standards and deadlines.

• Ensure all visual and digital content strictly adheres to established brand guidelines and standards.

📝 Enhancement Note: The responsibilities highlight a need for strong project management skills, especially in coordinating external vendors and managing digital assets. The emphasis on website management and content updates suggests a role closely tied to digital marketing operations and content strategy execution.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of two (2) years of professional experience in graphic design and digital production. Preferred: Two (2) years of experience specifically in video production and editing.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator.

• Proven experience as a WordPress web designer, including theme customization and content management.

• Strong understanding of core design principles: typography, color theory, layout, composition, and visual hierarchy.

• Expertise in HTML and CSS for web design and content integration.

• Familiarity with responsive design principles and mobile optimization techniques for web content.

• Proficiency in video editing software and techniques for post-production.

• Experience with digital SLR and video camera operation for photography and videography.

• Excellent attention to detail and a keen visual aesthetic.

• Clear and concise verbal and written communication skills.

Preferred Skills:

• Experience with motion graphics and animation.

• Familiarity with SEO best practices for website content.

• Experience in the hospitality or resort industry.

• Knowledge of digital asset management (DAM) systems.

• Ability to quickly learn and adapt to new software and technologies.

📝 Enhancement Note: The requirement for WordPress, HTML, and CSS, combined with graphic design and video production skills, indicates a need for a "full-stack" creative role. This blend suggests the role is crucial for executing digital marketing strategies and maintaining the brand's online presence, aligning with GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of print and digital design projects, demonstrating proficiency in layout, typography, and branding.

• Specific examples of website design and management, highlighting WordPress customization, responsive design implementation, and user experience enhancements.

• Demonstrate video production capabilities through case studies or project showcases, including examples of editing, compositing, and integration into digital platforms.

Process Documentation:

• Examples of workflow design for marketing collateral creation, illustrating process flow from brief to final delivery.

• Documentation of website update processes, detailing planning, execution, and quality assurance steps.

• Case studies detailing the process of video production projects, from concept to final output, including challenges overcome and lessons learned.

• Demonstrated understanding of brand guideline adherence throughout the design and production process.

📝 Enhancement Note: For this role, the portfolio is critical for demonstrating a blend of design, web, and video skills. Candidates should prepare to walk through their process for creating integrated marketing campaigns, emphasizing how they ensure brand consistency and user engagement across different media.

💵 Compensation & Benefits

Salary Range: $25 - $30 per hour, commensurate with experience and qualifications.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Short- and Long-Term Disability Insurance for income protection.

• 401(k) Plan with a generous Employer Match to support retirement savings.

• Critical Illness and Accident Insurance for added financial security.

• Paid Vacation time for work-life balance.

• Paid Holidays to observe national and local celebrations.

• Associate Relief Fund for unexpected financial needs.

• Subsidized associate housing and convenient shuttle service.

• Weekly meal subsidies to offset food costs.

• Limited golf and resort amenity privileges, subject to occupancy and business levels.

• Exclusive retail and dining discounts at Horseshoe Bay Resort properties.

• Discounts at over 100 Crescent Hotels & Resorts properties nationwide.

Working Hours: 40 hours per week, typically Monday through Friday, with potential for occasional weekend work or extended hours to meet project deadlines or event needs.

📝 Enhancement Note: The salary range of $25-$30/hour for a Graphic Designer & Webmaster with 2-5 years of experience is within the standard for skilled creative professionals in Texas, especially considering the comprehensive benefits package offered by a large resort. The benefits highlight a strong commitment to employee well-being and retention within the hospitality sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Tourism, specifically luxury resort management.

Company Size: Large enterprise, with a significant number of employees across various departments and locations.

Founded: Horseshoe Bay Resort has a history rooted in providing premium guest experiences and extensive amenities, including championship golf courses and lakeside recreation.

Team Structure:

• The Graphic Designer & Webmaster will likely be part of the Marketing department, reporting to the Director of Marketing.

• The marketing team is expected to be cross-functional, collaborating with departments such as Sales, Events, Food & Beverage, and Golf Operations.

Methodology:

• Designs and digital content are developed through a collaborative process, starting with marketing briefs and stakeholder input.

• Website updates and video production projects will follow project management methodologies to ensure efficient execution and timely delivery.

• Brand consistency is maintained through the use of brand guidelines, style guides, and regular reviews by marketing leadership.

Company Website: https://www.hsbresort.com/

📝 Enhancement Note: As a large resort, Horseshoe Bay Resort likely emphasizes a professional yet guest-focused work environment. The marketing team's role is critical in driving revenue and guest engagement, meaning operations within this team must be efficient and results-oriented.

📈 Career & Growth Analysis

Operations Career Level: Mid-level professional, bridging creative execution with operational website management. This role requires a blend of artistic skill and technical proficiency, serving as a key contributor to the marketing department's output.

Reporting Structure: This role reports to the Director of Marketing, indicating a direct line of communication with leadership responsible for overall marketing strategy and brand management.

Operations Impact: The Graphic Designer & Webmaster directly impacts the resort's brand perception, guest engagement, and digital presence, which are critical drivers of bookings, event sales, and overall revenue. Effective design and website functionality contribute to customer acquisition and retention efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as advanced video editing, motion graphics, UX/UI design for web, or digital marketing analytics.

• Leadership Potential: With demonstrated success, potential to move into a Senior Graphic Designer, Digital Marketing Manager, or even a Creative Director role, overseeing larger projects and teams.

• Industry Advancement: Experience gained at a prominent resort can open doors to similar roles in other hospitality organizations or related creative industries.

• Cross-functional Development: Opportunities to collaborate with various departments could lead to a broader understanding of resort operations and marketing strategy.

📝 Enhancement Note: This role offers a solid foundation for a career in creative operations within the hospitality sector. The combination of design, web, and video responsibilities provides a well-rounded skill set valuable for GTM and marketing operations roles.

🌐 Work Environment

Office Type: The role is on-site, likely within a dedicated marketing department space at the resort. This environment fosters collaboration and immediate access to resources.

Office Location(s): Horseshoe Bay, Texas, a scenic resort destination. The specific office location would be within the resort's administrative or marketing facilities.

Workspace Context:

• The workspace is expected to be collaborative, facilitating regular interaction with the marketing team and other resort departments.

• Access to a full suite of design and video production equipment, including industry-standard software and potentially specialized hardware like cameras and editing stations.

• Opportunities for direct interaction with colleagues in a dynamic resort setting, allowing for a deeper understanding of the brand and guest experience.

Work Schedule: A standard 40-hour work week is typical, primarily Monday to Friday. However, the nature of resort operations may require occasional flexibility to accommodate events, urgent marketing needs, or time-sensitive website updates, especially during peak seasons or special promotions.

📝 Enhancement Note: The on-site nature of this role is crucial for hands-on work with equipment and close collaboration. The resort environment itself can be a source of inspiration and a unique aspect of the work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational design, web, and video skills.

• Skills Assessment/Technical Interview: May involve a practical design challenge, a review of your portfolio with specific questions about your process, or a technical discussion on WordPress, HTML/CSS, and video editing workflows.

• Team/Hiring Manager Interview: Focus on your ability to collaborate, communicate effectively, manage projects, and align with the resort's brand and values. Expect questions about your experience with similar projects and how you handle creative briefs.

• Final Interview: Potentially with senior marketing leadership to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate your portfolio to prominently feature projects that align with the job description: print design, web design (WordPress, responsive), and video production.

• For each project, clearly articulate your role, the objectives, your design process, the tools used, and the outcomes (e.g., website traffic increases, engagement metrics, successful campaign execution).

• Be prepared to demonstrate your proficiency in Adobe Creative Suite and WordPress. Show examples of theme customization or custom coding if applicable.

• Highlight any experience with brand management and ensuring consistency across various media.

Challenge Preparation:

• Anticipate a design challenge that might involve creating a marketing asset for a resort event or updating a specific section of the website.

• Practice articulating your creative decisions and problem-solving approach clearly and concisely.

• Be ready to discuss how you would approach a video project from concept to completion, considering resort-specific themes.

• Research Horseshoe Bay Resort's current marketing efforts and brand aesthetic to tailor your responses and portfolio examples.

📝 Enhancement Note: The interview process will heavily rely on the candidate's ability to showcase practical skills through their portfolio and a potential design challenge. Demonstrating an understanding of the hospitality industry and resort marketing needs will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign (print layout, publications), Photoshop (image editing, digital graphics), Illustrator (vector graphics, logos).

• WordPress: Content Management System (CMS) for website development, theme customization, plugin management.

• Video Editing Software: (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) for post-production, editing, and compositing.

• Microsoft Office Suite: Word, PowerPoint for presentations and internal documentation.

• Adobe Acrobat: For PDF creation, editing, and management.

Analytics & Reporting:

• Google Analytics (or similar): For monitoring website traffic, user behavior, and content performance.

• WordPress Analytics Plugins: To track website engagement and user interactions.

• Social Media Analytics Tools: If involved in content distribution for social platforms.

CRM & Automation:

• Resort/Hotel Management Software: Familiarity with systems that manage guest data and bookings may be beneficial.

• Email Marketing Platforms: (e.g., Mailchimp, Constant Contact) if involved in designing email newsletters.

• Project Management Tools: (e.g., Asana, Trello, Monday.com) for managing design and web projects.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and WordPress is non-negotiable. Experience with video editing software and an understanding of website analytics are also critical for this hybrid role, emphasizing the operational aspects of content creation and distribution.

👥 Team Culture & Values

Operations Values:

• Guest-centricity: A primary focus on enhancing the guest experience through visually appealing and informative communications.

• Excellence: Commitment to producing high-quality, polished deliverables that reflect the luxury brand of the resort.

• Collaboration: Working effectively with diverse teams across the resort to achieve shared marketing and operational goals.

• Efficiency: Streamlining design and web management processes to deliver results within deadlines and budget.

• Innovation: Staying current with design trends, web technologies, and video production techniques to keep content fresh and engaging.

Collaboration Style:

• The team likely operates with a blend of independent work and collaborative sessions, particularly during brainstorming and project review phases.

• Expect a culture that encourages constructive feedback on creative work to ensure brand alignment and effectiveness.

• Cross-departmental collaboration is key, requiring strong communication skills to translate the needs of different resort operations (e.g., golf, events, F&B) into compelling visuals.

📝 Enhancement Note: The culture at Horseshoe Bay Resort is expected to be professional, service-oriented, and focused on delivering a premium experience. The marketing team's success hinges on seamless collaboration and a shared commitment to the resort's brand standards.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Skill Sets: Juggling graphic design, webmaster duties, and video production requires strong time management and prioritization skills.

• Maintaining Brand Consistency: Ensuring a unified brand message across diverse print and digital platforms for a large resort with multiple offerings can be complex.

• Rapid Technological Changes: Keeping pace with evolving web design standards, design software updates, and video production technologies.

• Meeting Demanding Deadlines: The fast-paced nature of the hospitality industry often requires quick turnarounds on marketing materials and website updates.

Learning & Development Opportunities:

• Advanced Training: Opportunities for specialized courses or workshops in areas like advanced video editing, motion graphics, UX/UI design, or specific web development frameworks.

• Industry Exposure: Attending hospitality or marketing conferences to gain insights into industry best practices and new trends.

• Cross-training: Learning about other marketing functions or resort operations to broaden understanding and contribute more strategically.

• Mentorship: Potential for mentorship from senior marketing leadership within the resort or through the broader Crescent Hotels & Resorts network.

📝 Enhancement Note: This role offers significant opportunities for professional development by immersing the candidate in a multifaceted creative and operational environment. Overcoming the challenge of managing diverse responsibilities will build a robust skill set.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new marketing brochure for a resort event, from initial brief to final delivery." (Focus on workflow, collaboration, and brand adherence).

• "How would you approach updating the homepage of our resort website to promote a new package or amenity? What factors would you consider?" (Assess web design approach, user experience, and content strategy).

Company & Culture Questions:

• "What do you know about Horseshoe Bay Resort, and what attracts you to working in the hospitality industry?" (Demonstrate research and genuine interest).

• "How do you ensure brand consistency across different design projects and platforms?" (Assess understanding of brand management principles).

Portfolio Presentation Strategy:

• Organize your portfolio digitally for easy screen sharing, with clear sections for print design, web design, and video.

• Select 3-5 of your strongest, most relevant projects to present in detail. For each, clearly state the client/project goal, your specific contributions, the process, and the results.

• Be prepared to discuss the technical aspects of your website projects (WordPress, HTML/CSS) and your video editing workflow.

• Practice your presentation to ensure it flows logically and fits within the allocated time. Be ready to answer in-depth questions about your creative choices and technical execution.

📝 Enhancement Note: Candidates should prepare to demonstrate not just creative talent but also operational efficiency and an understanding of how design and web presence contribute directly to business objectives in a hospitality context.

📌 Application Steps

To apply for this Graphic Designer & Webmaster position:

• Submit your application through the provided Ultipro link.

• Portfolio Customization: Tailor your online portfolio or PDF submission to prominently feature your strongest work in graphic design, WordPress website development, and video production, prioritizing projects relevant to the hospitality industry.

• Resume Optimization: Update your resume to clearly highlight your proficiency with Adobe Creative Suite, WordPress, HTML/CSS, and video editing software, using keywords from the job description and quantifying achievements where possible (e.g., "Increased website engagement by X%").

• Interview Preparation: Practice articulating your design process, problem-solving skills, and experience with brand consistency. Prepare specific examples that showcase your ability to manage multiple projects and collaborate effectively.

• Company Research: Familiarize yourself with Horseshoe Bay Resort's offerings, target audience, and current marketing efforts to demonstrate your understanding of their brand and operational needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.