Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Good American Location: Los Angeles, California, United States Job Type: Full-Time Category: Marketing & Creative Operations Date Posted: January 20, 2026 Experience Level: Mid-Level to Senior (4-6+ years) Remote Status: On-site (4 days/week)

🚀 Role Summary

• Spearhead creative execution across all brand marketing channels, including email, social media, web, and retail, ensuring strict adherence to the established brand identity system.
• Drive innovation in content creation by researching and applying emerging trends in the creative and fashion landscape to elevate brand messaging.
• Collaborate closely with cross-functional teams, including Brand Marketing and Creative Directors, to align on project goals and ensure timely delivery of high-impact visual assets.
• Design and optimize static and motion-based creatives for paid advertising campaigns on platforms like Meta, TikTok, and Google, with a focus on performance analysis and conversion.
• Provide strategic design guidance and leadership for creative channels, fostering a culture of continuous improvement and proactive problem-solving within the design function.

📝 Enhancement Note: This role is positioned as a key contributor within the Brand Marketing and Creative team, requiring a blend of strategic thinking and hands-on execution. The emphasis on "operating and leading" suggests a need for initiative and the ability to influence design direction, particularly within paid media channels. The "4 days a week on-site" requirement indicates a hybrid work model with a strong emphasis on in-person collaboration.

📈 Primary Responsibilities

• Collaborate with cross-functional teams to gain a comprehensive understanding of project objectives and translate them into compelling visual designs that align with the brand's strategic goals.
• Conduct continuous research into creative and fashion industry trends to identify opportunities for innovative content creation and brand differentiation.
• Ensure all visual assets across marketing channels effectively communicate the brand message and leverage appropriate artistic elements for maximum impact.
• Support the development and execution of cutting-edge, in-house content that reinforces the brand's narrative and appeals to its target audience.
• Partner with the Creative Director of Brand to manage and oversee brand projects from concept to completion, ensuring quality and consistency.
• Create a high volume of on-brand creative assets for various brand marketing channels and initiatives, consistently meeting weekly design deadlines.
• Provide expert design and art direction guidance for creative channels, including email marketing, paid social media, and web presence.
• Design both static and motion-based creatives for paid advertising campaigns (Meta, TikTok, Google), focusing on strategic A/B testing variations to optimize performance and conversion rates.
• Analyze creative performance data, proactively propose data-driven improvements, and generate new creative concepts based on insights.
• Plan and organize design activities to meet all deadlines, enhance performance, maximize productivity, and increase overall efficiency within the design workflow.
• Set clear goals and timelines for design projects, demonstrating proactivity and self-direction in task management.
• Report regularly to the team on key learnings, overall results, and opportunities for improvement across all priority design projects.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic contribution (research, trend analysis, guidance) and hands-on execution (asset creation, campaign design, performance optimization). The emphasis on "analyzing creative performance and proactively propose improvements" indicates a data-informed approach to design, crucial for revenue-impacting marketing efforts.

🎓 Skills & Qualifications

Education: [While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for this level of experience. Candidates with a strong portfolio and equivalent experience may also be considered.]

Experience: Minimum of 4 to 6 years of professional experience as a Graphic Designer, with a strong preference for candidates who have worked within the Fashion or Beauty industry.

Required Skills:

• Proven expertise in graphic design principles, including typography, photography, and layout design, with a strong aesthetic sensibility.
• Demonstrable proficiency in Figma and the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and After Effects.
• Experience in creating static and motion-based creatives for digital advertising campaigns, including understanding of platform-specific requirements.
• Ability to analyze creative performance data and translate insights into actionable design improvements for optimization.
• Excellent time management skills with a proven ability to multi-task, prioritize effectively, and meet tight deadlines in a fast-paced environment.
• Strong collaboration skills, with the ability to work effectively with cross-functional teams and incorporate constructive feedback.
• Self-starter mentality with the ability to work autonomously and provide self-direction when needed.
• Resourcefulness and a proactive, "can-do" attitude.

Preferred Skills:

• Experience with creating basic GIFs and video graphics; familiarity with video editing software is a significant plus.
• Demonstrated experience in creative branding projects and developing cohesive visual identities.
• Understanding of email marketing design best practices and web design principles.
• Familiarity with A/B testing methodologies for creative assets.
• Experience in the fashion or beauty retail sector.

📝 Enhancement Note: The emphasis on Figma alongside Adobe Creative Suite indicates a modern design workflow. The requirement for analyzing creative performance suggests a need for analytical skills beyond pure aesthetics, aligning with revenue operations' data-driven mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of typography, photography, and design layout principles.
• Examples of creative branding projects, demonstrating the ability to develop and maintain a consistent brand identity across various touchpoints.
• Case studies illustrating the design process for digital marketing campaigns (email, social, web), highlighting problem-solving and strategic thinking.
• Visual evidence of experience in designing for paid advertising campaigns, including static and motion graphics, and ideally, examples of performance-driven creative iterations.
• Demonstrations of proficiency in Figma and Adobe Creative Suite, with examples of complex projects executed using these tools.

Process Documentation:

• While not explicitly requested, candidates should be prepared to discuss their design process, including:
  • Workflow for concept development, asset creation, and revision cycles.
  • Methodologies for collaborating with stakeholders and incorporating feedback.
  • Strategies for analyzing creative performance and implementing optimizations.
  • Approaches to managing multiple projects and adhering to deadlines in a dynamic environment.

📝 Enhancement Note: For a Graphic Designer role, especially in a marketing-intensive company like Good American, the portfolio is paramount. It serves as the primary evidence of their ability to execute on brand strategy and drive results through design. Candidates should be ready to articulate the "why" behind their design choices and demonstrate the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 4-6+ years of experience in Los Angeles, California, a competitive salary range is estimated to be between $70,000 - $95,000 annually. This estimate considers the cost of living in Los Angeles, the company's industry (fashion retail), and the specific requirements of the role, including advanced software proficiency and campaign optimization experience.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Paid time off (PTO), including vacation, sick leave, and holidays.
• Employee discounts on Good American products.
• Opportunities for professional development and continuous learning, including training on new design tools and industry trends.
• 401(k) retirement savings plan with potential company match.
• Potential for performance-based bonuses or salary increases.
• Involvement in a B Corp Certified company with a strong commitment to social and environmental responsibility.

Working Hours: This is a full-time position, typically involving approximately 40 hours per week. The role requires on-site presence four days a week in the Los Angeles office, with flexibility in daily scheduling to accommodate project needs and team collaboration.

📝 Enhancement Note: The salary range is an estimation based on general market data for similar roles in the specified location. Specific compensation will be determined by the company based on the candidate's experience, qualifications, and internal salary bands. The mention of B Corp certification is a key benefit, appealing to candidates who value corporate social responsibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail (Denim, Ready-to-Wear, Swim, Accessories) with a strong focus on inclusivity and body positivity. Company Size: Good American is a growing, established brand. While exact employee numbers aren't provided, the description suggests a dynamic, fast-paced environment common in successful fashion e-commerce companies. Founded: October 2016 by Emma Grede and Khloé Kardashian.

Team Structure:

• The Graphic Designer reports to the Creative Director of Brand, indicating a hierarchical creative structure.
• The role requires close collaboration with various cross-functional teams, including Brand Marketing, Paid Media, Email Marketing, and Web teams, emphasizing a matrixed, project-based collaboration style.
• The team operates in a fast-paced environment, necessitating efficient communication and agile workflow management.

Methodology:

• Design strategy is driven by brand identity, inclusivity, and challenging industry norms.
• Content creation aims to be "cutting-edge" and innovative, supporting the brand message across all channels.
• Performance optimization is a key aspect, with a focus on analyzing creative effectiveness in paid campaigns and iterating for conversion.
• Continuous improvement and research into trends are embedded in the design process.

Company Website: [Good American Website URL - typically goodamerican.com]

📝 Enhancement Note: Good American's core mission of inclusivity and challenging norms is central to its brand identity and likely influences its internal culture and creative output. The B Corp certification further underscores a commitment to values beyond profit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Graphic Designer. It demands a solid foundation of 4-6+ years of experience, the ability to work autonomously, provide design guidance, and contribute strategically to campaign optimization. This level typically involves taking ownership of specific design projects and contributing to broader creative strategies.

Reporting Structure: The Graphic Designer reports directly to the Creative Director of Brand. This provides a clear line of mentorship and oversight, allowing for focused development under experienced leadership.

Operations Impact: The Graphic Designer's work directly impacts Good American's revenue and brand perception by:

• Creating compelling visual assets that drive engagement and conversion in marketing campaigns (email, social, web, paid ads).
• Ensuring brand consistency and visual appeal across all customer touchpoints.
• Contributing to the brand's innovative and inclusive image through creative execution.
• Optimizing creative performance in paid channels to improve ROI and customer acquisition cost.

Growth Opportunities:

• Skill Advancement: Deepen expertise in motion graphics, video editing, and advanced design software. Develop specialized skills in performance-driven creative for various digital platforms.
• Creative Leadership: Progress to a Senior Graphic Designer or Art Director role, taking on more complex projects and potentially mentoring junior designers.
• Brand Strategy: Gain deeper insights into brand marketing strategy and contribute more significantly to creative concept development and campaign planning.
• Cross-Functional Expertise: Develop a strong understanding of marketing operations, performance analytics, and how design integrates with broader business objectives.

📝 Enhancement Note: The emphasis on performance analysis and optimization for paid campaigns suggests a path towards more data-driven creative roles, which are increasingly valuable in marketing operations. The B Corp status also offers opportunities to contribute to corporate social responsibility initiatives.

🌐 Work Environment

Office Type: The role requires being on-site four days a week, indicating a hybrid work model. This suggests a collaborative office environment designed for in-person teamwork, brainstorming, and cross-functional interaction. Office Location(s): Los Angeles, California. This location is a major hub for fashion, media, and creative industries, offering a vibrant professional ecosystem.

Workspace Context:

• The fast-paced nature of the fashion industry and Good American's brand ethos implies a dynamic and energetic workspace.
• The need for collaboration suggests an environment that facilitates open communication and teamwork between designers, marketers, and other creative professionals.
• Access to modern design tools and technology is expected, supporting efficient workflow and high-quality output.
• The company's commitment to inclusivity likely fosters a welcoming and supportive atmosphere for all employees.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected, with the understanding that flexibility may be required during peak periods or for critical campaign launches. The on-site component is crucial for team synergy and strategic alignment.

📝 Enhancement Note: The hybrid model (4 days on-site) is a key feature of the work environment, balancing the benefits of in-person collaboration with some degree of flexibility. Candidates should consider their comfort level with this arrangement and the specific dynamics of an on-site fashion industry office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment with Good American's brand.
• Portfolio Presentation & Interview: Expect to present your portfolio to the Creative Director of Brand and potentially other key stakeholders. This will involve discussing your design process, strategic thinking behind your work, and how you've achieved results, particularly in campaign optimization.
• Skills Assessment/Design Challenge: A practical exercise may be given, either on-site or as a take-home assignment, to evaluate your design skills, speed, and ability to work within brand guidelines and campaign objectives. This could involve creating ad variations or a small campaign concept.
• Cross-Functional Interviews: Interviews with members of teams you'll collaborate with (e.g., Brand Marketing, Paid Media) to assess collaboration style and communication effectiveness.
• Final Interview: Potentially with a senior leader to confirm cultural fit and overall alignment with the company’s vision.

Portfolio Review Tips:

• Highlight Brand Relevance: Showcase projects that demonstrate your understanding of fashion, lifestyle, or inclusive branding, similar to Good American's aesthetic and mission.
• Emphasize Performance: Clearly articulate how your designs have contributed to marketing objectives, such as increased engagement, conversion rates, or brand awareness. Use data and metrics where possible.
• Showcase Process & Strategy: For each project, explain your thought process, the challenges you faced, and how you arrived at your design solutions. Discuss your approach to A/B testing and optimization.
• Demonstrate Tool Proficiency: Include examples that clearly show your mastery of Figma and Adobe Creative Suite, including motion graphics if applicable.
• Tailor to the Role: If possible, create a specific piece or adapt an existing one that reflects Good American’s current campaigns or target audience.

Challenge Preparation:

• Familiarize yourself with Good American's current marketing campaigns, social media presence, and overall brand aesthetic.
• Practice creating variations of ad creatives for different platforms (e.g., Meta, TikTok) with clear CTAs and performance objectives in mind.
• Be prepared to discuss how you would approach a design brief for a new product launch or a seasonal campaign.
• Practice articulating your design decisions and their link to business outcomes, focusing on efficiency and impact.

📝 Enhancement Note: The interview process will likely heavily weigh the portfolio and the candidate's ability to articulate the strategic impact of their design work, especially in relation to performance marketing. Demonstrating an understanding of Good American's unique brand position is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is a must.
• Adobe Creative Suite:
  • Photoshop: For image manipulation, retouching, and creating detailed static assets.
  • Illustrator: For vector graphics, logos, icons, and layout design.
  • InDesign: For layout and design of multi-page documents or marketing collateral.
  • After Effects: Crucial for creating motion graphics, animations, and video assets for social media and paid ads.
• Adobe Bridge: For asset management and workflow integration within the Adobe suite.

Analytics & Reporting:

• Familiarity with understanding and interpreting analytics from platforms like Meta Ads Manager, Google Ads, and potentially email marketing platforms to inform creative decisions.

CRM & Automation:

• While not a direct requirement for this role, an understanding of how design assets are deployed through marketing automation platforms (e.g., for email campaigns) would be beneficial.

📝 Enhancement Note: The specific mention of Figma alongside Adobe Creative Suite highlights a modern design workflow. Proficiency in After Effects is critical given the emphasis on motion graphics for paid campaigns. Understanding how design impacts performance metrics is key for this role.

👥 Team Culture & Values

Operations Values:

• Inclusivity & Empowerment: A core value reflected in the brand's product offering and marketing, requiring designers to create content that resonates with a diverse audience and promotes body positivity.
• Innovation & Creativity: A drive to be "cutting-edge" and challenge norms, encouraging designers to bring fresh ideas and push creative boundaries.
• Quality & Craftsmanship: Emphasis on high-quality design execution and maintaining a strong brand identity across all touchpoints.
• Data-Driven Improvement: A commitment to analyzing performance and iterating on creative work to achieve business objectives.
• Collaboration & Agility: Working effectively in a fast-paced environment with cross-functional teams, valuing teamwork and efficient project execution.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, merchandising, and creative leadership, requiring strong communication and an ability to translate diverse needs into visual solutions.
• Feedback-Oriented: The role involves taking direction well and incorporating constructive critiques, while also being confident in advocating for design choices.
• Proactive Communication: Regular reporting and clear communication of project status, learnings, and opportunities are expected.

📝 Enhancement Note: The company's values, particularly inclusivity and innovation, are likely to permeate the creative team's culture. Designers are expected to embody these values in their work and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Channels: Ensuring the brand's visual identity remains cohesive and impactful across a wide array of marketing platforms, from email to TikTok.
• Balancing Creative Innovation with Performance Metrics: Creating visually compelling and trend-aware designs that also drive measurable results and conversions in paid advertising.
• Fast-Paced Environment & Tight Deadlines: Constantly adapting to the demands of the fashion industry and meeting frequent deadlines for campaign launches and content updates.
• Incorporating Feedback: Effectively integrating feedback from multiple stakeholders while maintaining design integrity and vision.

Learning & Development Opportunities:

• Advanced Motion Graphics & Video: Opportunities to hone skills in After Effects and video editing for dynamic digital content.
• Performance Marketing Creative Strategy: Developing a deeper understanding of A/B testing, conversion rate optimization (CRO), and data analysis for paid media creatives.
• Fashion Industry Trends: Staying at the forefront of design, fashion, and cultural trends relevant to a global, inclusive brand.
• Cross-Functional Exposure: Gaining insights into marketing operations, brand strategy, and e-commerce best practices.

📝 Enhancement Note: The role offers a strong opportunity to develop expertise in performance-driven creative, a highly in-demand skill set in modern marketing. The fashion context provides a dynamic and trend-driven learning environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative assets for a new product launch campaign. How do you ensure brand consistency and optimize for performance?"
• "How do you stay ahead of design and fashion trends, and how have you incorporated them into your work?"
• "Walk us through a project where you had to balance creative vision with strict brand guidelines or performance requirements. What was the outcome?"
• "How do you approach A/B testing for creative assets in paid advertising? Can you share an example of how your design choices improved campaign metrics?"

Company & Culture Questions:

• "What excites you about Good American's mission and brand values, particularly its commitment to inclusivity?"
• "Describe a time you received constructive criticism on your design work. How did you handle it, and what did you learn?"
• "How do you prioritize your workload when faced with multiple competing deadlines and requests?"
• "What is your experience working in a fast-paced, collaborative team environment like in the fashion industry?"

Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your solution, your role, and the impact.
• Quantify Results: Use metrics whenever possible to demonstrate the success of your designs (e.g., increased CTR, conversion rates, engagement).
• Showcase Process: Explain your design thinking, the tools you used, and any challenges you overcame.
• Highlight Versatility: Demonstrate your ability to design for various platforms and formats (static, motion, email, web).
• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Figma and Adobe Creative Suite, especially After Effects.

📝 Enhancement Note: Interviewers will assess not only your design skills but also your strategic thinking, understanding of marketing objectives, and cultural fit with Good American's values. Be ready to connect your design work directly to business outcomes.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Lever link, ensuring your resume and portfolio are up-to-date and easily accessible.
• Portfolio Customization: Tailor your portfolio to highlight relevant experience in fashion, inclusive branding, digital marketing creatives (email, social, paid ads), and motion graphics. Ensure it clearly demonstrates your proficiency in Figma and Adobe Creative Suite.
• Resume Optimization: Clearly articulate your 4-6+ years of experience, emphasizing achievements in campaign optimization, brand consistency, and successful project execution. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic rationale, and quantifiable results. Be ready to discuss your experience with performance analysis and how you contribute to revenue-driving initiatives.
• Company Research: Thoroughly research Good American's brand, mission, recent campaigns, and B Corp status to demonstrate genuine interest and cultural alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---