Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Floowi (Client: Beauty & Lifestyle Brand Incubator)

Location: Weston, Florida, United States (Remote - LATAM Only)

Job Type: FULL_TIME (Contract Basis)

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 07, 2026

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• This role focuses on creating high-impact digital graphic assets for direct-to-consumer (D2C) brands in the beauty and lifestyle sector, emphasizing conversion optimization across various digital channels.

• Responsibilities include designing for ecommerce platforms (Shopify), email marketing (Klaviyo), Amazon Brand Stores, and paid social media campaigns.

• The position requires a strong understanding of performance-driven design principles and the ability to translate brand strategy into visually compelling marketing collateral.

• Collaboration with Creative Directors and Art Directors is key to aligning on campaign goals, maintaining brand consistency, and meeting tight delivery schedules.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and required skills clearly indicate a specialization in Digital Graphic Design with a strong emphasis on Ecommerce Design, Performance Marketing Design, and Conversion Rate Optimization (CRO). The role is a contract position supporting D2C brands, necessitating a focus on rapid asset production and platform-specific design expertise.

📈 Primary Responsibilities

• Design and produce high-converting ecommerce assets, including Product Detail Page (PDP) imagery, homepage banners, landing pages, and UI elements to enhance the user journey and drive sales.

• Create visually appealing, mobile-responsive email marketing templates and promotional campaigns, optimizing for click-through rates and engagement.

• Develop compelling Amazon Brand Store and A+ content assets, such as infographics, lifestyle imagery, and enhanced brand content, to improve product visibility and conversion rates.

• Design performance-driven ad creative for paid social channels (Meta, Google Display), balancing brand aesthetics with clear calls-to-action (CTAs), readability, and hook points to maximize ad effectiveness.

• Develop cohesive visual identities for seasonal campaigns, new product launches, and promotional initiatives, ensuring brand consistency across all digital touchpoints.

• Collaborate closely with the Creative Director and Art Director to understand campaign objectives, align on project timelines, and manage revision cycles efficiently.

• Adapt designs to meet the specific technical requirements and best practices of various digital platforms, including Shopify, Klaviyo, and Amazon.

📝 Enhancement Note: The primary responsibilities highlight a blend of creative execution and data-driven design. The emphasis on "high-impact," "high-converting," and "performance-driven" indicates that designers will be measured not just on aesthetics but on their contribution to business metrics like click-through rates (CTR) and conversion rates.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with this experience level. A strong portfolio can often substitute for formal education.

Experience: 5+ years of experience in digital graphic design, with a preference for candidates who have worked in Direct-to-Consumer (D2C) or ecommerce environments.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator).

• Advanced proficiency in Figma for digital design and prototyping.

• Demonstrated experience designing for ecommerce platforms (e.g., Shopify) and email marketing tools (e.g., Klaviyo).

• Solid understanding of design best practices for Amazon Brand Store and A+ content.

• Proven ability to create performance-driven ad creative for paid social channels, with an understanding of conversion mechanics and visual hierarchy.

• Strong grasp of user interface (UI) design principles and user experience (UX) considerations within digital interfaces.

Preferred Skills:

• Familiarity with Sketch for digital design.

• Experience with project management and collaboration tools such as Slack, Google Drive, Shortcut, Jira, and Wipster.

• Understanding of web design principles and mobile responsiveness.

• Basic knowledge of HTML/CSS as it pertains to email template design.

📝 Enhancement Note: The requirement for advanced English proficiency (C1+) is critical for seamless communication within the remote team and with US-based clients, especially given the client's focus on US companies. The specific mention of Klaviyo and Shopify indicates a need for practical, hands-on experience with these platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing at least 5 years of digital design work, with a significant emphasis on D2C or ecommerce brand projects.

• Demonstrate a range of digital assets, including ecommerce PDP imagery, promotional banners, email marketing campaigns, and paid social ad creative.

• Showcase specific examples of Amazon Brand Store or A+ content design.

• Include case studies or examples that highlight conversion-focused design strategies and their impact on key metrics (e.g., increased CTR, improved conversion rates).

Process Documentation:

• Provide examples of how you manage design projects from brief to final delivery, detailing your workflow for revisions and approvals.

• Showcase understanding of platform-specific design processes for ecommerce, email, and Amazon, demonstrating how you tailor assets accordingly.

• Illustrate your approach to incorporating feedback from Creative Directors and Art Directors into design iterations.

• Demonstrate how you ensure brand consistency and adherence to campaign goals across multiple design deliverables.

📝 Enhancement Note: For this role, the portfolio is paramount. Candidates should curate examples that directly address the responsibilities, such as showing before-and-after designs for conversion optimization or demonstrating a suite of assets for a single campaign across different channels. Demonstrating proficiency with specific tools like Figma and Adobe Creative Suite within portfolio pieces is also crucial.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD. Based on industry benchmarks for a remote Graphic Designer with 5-10 years of experience in LATAM supporting US clients, a range of $35,000 - $60,000 USD annually is a reasonable estimate. This can vary based on specific skill sets, negotiation, and the exact scope of work.

Benefits:

• Competitive salary paid in USD.

• Full remote flexibility, allowing work from anywhere within LATAM.

• A monthly flexible benefits budget, offering supplementary financial support for personal needs.

• Paid Time Off (PTO).

• Paid U.S. holidays.

Working Hours: Full-time, with an expectation of approximately 20 hours per week. The schedule needs to align with Eastern Standard Time (EST) business hours to facilitate collaboration with the US team.

📝 Enhancement Note: The salary estimation is based on research for remote design roles in LATAM serving US markets, considering the 20-hour work week. The flexible benefits budget is a significant perk, offering autonomy in how employees utilize their compensation beyond base salary. The 20-hour work week suggests this may be a part-time contract role, despite being listed as "FULL_TIME" in employment type, which is common for specialized contract roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates as a brand incubator within the beauty and lifestyle space, focusing on direct-to-consumer (D2C) brands. This sector is characterized by rapid trend cycles, a strong emphasis on visual branding, and a need for innovative digital marketing strategies. The incubator model suggests a dynamic environment with multiple brands under its umbrella.

Company Size: Floowi, the hiring organization, is a talent solutions provider connecting LATAM professionals with US companies. The client company's size is not explicitly stated, but as a brand incubator, it could range from a small, agile team to a larger structure managing a diverse portfolio of brands.

Founded: Floowi's founding is not specified, but its focus on LATAM talent solutions implies a modern, digitally-native approach to recruitment and workforce management. The client company's founding date is also not specified, but its focus on D2C suggests a relatively recent establishment or a pivot to modern digital strategies.

Team Structure:

• The graphic designer will be part of a creative team, collaborating closely with a Creative Director and an Art Director.

• This team likely works cross-functionally with marketing, ecommerce, and brand management teams within the client's D2C brands.

Methodology:

• The client company likely employs agile methodologies for brand development and marketing campaigns, requiring quick iteration and adaptation.

• Data-driven decision-making is crucial, especially for performance marketing and conversion optimization, meaning designs will be analyzed for their impact on sales and engagement metrics.

• A focus on community-centered values and luxury appeal suggests a sophisticated approach to brand storytelling and visual presentation.

Company Website: https://floowitalent.com/

📝 Enhancement Note: The client's focus on "luxury appeal and community-centered values" implies that design aesthetics should be sophisticated, premium, and community-engaging, not just functional or purely conversion-driven. This dual focus is important for balancing creative excellence with performance metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Digital Graphic Designer, likely mid-level to senior, given the 5+ years of experience requirement and the expectation of independent work on campaign-sensitive deliverables. It's a specialized role focused on digital asset creation for D2C brands, not a generalist graphic design position.

Reporting Structure: The designer will report to the Creative Director and Art Director, working within their guidance and project management framework. This structure allows for mentorship and skill development within a creative hierarchy.

Operations Impact: The designer's work directly impacts the client's revenue through optimized ecommerce assets, high-converting email campaigns, and effective paid advertising creative. Their ability to translate brand strategy into visually persuasive assets is critical for driving customer acquisition, engagement, and sales for the D2C brands.

Growth Opportunities:

• Skill Specialization: Deepen expertise in D2C brand design, performance marketing visualization, and platform-specific design (Amazon, Shopify, Klaviyo).

• Creative Leadership: Potentially grow into a Senior Digital Designer or Art Director role within the client's brand incubator or Floowi's network as experience and leadership skills develop.

• Portfolio Expansion: Build a robust portfolio with successful D2C brands, which can lead to more high-profile contract opportunities or full-time roles.

• Cross-Brand Exposure: Gain experience across multiple D2C brands within the incubator, broadening exposure to different market segments and brand identities.

📝 Enhancement Note: The contract nature of this role offers flexibility and the opportunity to gain diverse experience. Growth within this specific role might be limited to deepening specialization, but the experience gained is highly transferable to other D2C and ecommerce design positions.

🌐 Work Environment

Office Type: This is a 100% remote position, offering significant flexibility for professionals based in LATAM. The "remote-first" approach means that collaboration and workflow are designed around a distributed team.

Office Location(s): The role is open to candidates located in LATAM countries, with a requirement to align working hours with EST. This means candidates should be in time zones compatible with Eastern Standard Time (e.g., GMT-5 to GMT-3).

Workspace Context:

• The workspace will be home-based, requiring a reliable internet connection and a suitable setup for digital design work.

• Collaboration will primarily occur through digital communication tools like Slack, Google Drive, and potentially video conferencing for meetings.

• Access to digital tools and software will be managed by the candidate, with proficiency in Adobe Creative Suite and Figma being essential.

• The environment is likely fast-paced, requiring self-discipline and proactive communication to manage project timelines and deliverables effectively.

Work Schedule: The role requires approximately 20 hours per week, aligning with EST business hours. This allows for focused work sessions and participation in team meetings or check-ins during typical US Eastern business hours.

📝 Enhancement Note: Candidates should ensure they have a professional home office setup conducive to focused design work and reliable high-speed internet to support frequent digital communication and file transfers. Time zone alignment is critical for effective collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio alignment with requirements.

• Skills Assessment/Portfolio Review: A more in-depth review of the portfolio, potentially including a brief discussion with a recruiter or hiring manager about specific projects and design approach.

• Creative Challenge/Technical Interview: Candidates may be asked to complete a small design task or a more comprehensive case study simulating a real project brief. This assesses practical skills, problem-solving abilities, and adherence to brand guidelines/performance objectives.

• Team/Director Interview: A final interview with the Creative Director and/or Art Director to assess cultural fit, collaboration style, and strategic thinking regarding design for D2C brands.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest D2C/ecommerce design projects that best showcase your skills in PDP imagery, email, Amazon A+, and paid social ads.

• Highlight Performance: For each project, clearly articulate the objective, your role, the design solutions implemented, and, crucially, the results achieved (e.g., "Increased CTR by X%," "Improved conversion rate by Y%," "Reduced bounce rate on landing page"). Use metrics wherever possible.

• Showcase Platform Versatility: Include examples that demonstrate your understanding of the specific requirements for Amazon, Shopify, and email marketing platforms.

• Explain Your Process: Be prepared to walk through your design process for a few key projects, explaining your rationale behind design choices, color palettes, typography, and CTAs.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A PDF format or a dedicated portfolio website is recommended.

Challenge Preparation:

• Understand the Client: Research the types of brands the client incubates and their typical aesthetics. Familiarize yourself with current beauty and lifestyle branding trends.

• Practice Platform Design: Revisit best practices for Amazon A+ content, Shopify PDP layouts, and high-converting email marketing designs.

• Focus on CTAs: Practice designing compelling calls-to-action that are clear, visible, and persuasive across different formats.

• Time Management: If given a design challenge, practice working within strict time limits, prioritizing key deliverables and ensuring a polished final output.

📝 Enhancement Note: The emphasis on "performance-driven design" and "conversion-focused layout" means candidates must be able to articulate how their designs contribute to business goals, not just how aesthetically pleasing they are. Quantifiable results in the portfolio are highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop and Illustrator for asset creation, manipulation, and production.

• Figma: Advanced proficiency is essential for digital design, prototyping, and collaborative workflows.

• Sketch: Familiarity is a plus, indicating broader experience with digital design tools.

Analytics & Reporting:

CRM & Automation:

• Email Marketing Platforms: Demonstrated knowledge of platforms such as Klaviyo is required for designing and implementing email campaigns.

• Ecommerce Platforms: Experience with Shopify (or comparable platforms) is necessary for designing website assets and understanding user journeys.

• Project Management Tools: Proficiency with Slack, Google Drive, Shortcut, Jira, and Wipster is expected for team collaboration, file sharing, and workflow management.

📝 Enhancement Note: The specific mention of Figma, Adobe Creative Suite, Klaviyo, and Shopify indicates the core technical requirements. Candidates should be prepared to discuss their experience and proficiency with these tools during the application process.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to create visually compelling and novel designs that capture attention in a competitive D2C market.

• Data-Driven Design: Valuing the impact of design on conversion rates and sales, and using data to inform creative decisions.

• Collaboration & Communication: Working effectively within a remote team, providing and receiving constructive feedback, and maintaining open communication channels.

• Efficiency & Agility: Ability to work with speed and precision, adapting to changing campaign needs and tight deadlines.

• Brand Stewardship: A commitment to maintaining brand integrity and luxury appeal across all visual assets.

Collaboration Style:

• Remote-First: Primarily asynchronous communication supplemented by scheduled meetings.

• Feedback-Oriented: Open to receiving and providing constructive criticism to improve designs and project outcomes.

• Cross-Functional: Working seamlessly with Art Directors, Creative Directors, and potentially marketing/ecommerce teams to align on campaign objectives.

• Proactive: Taking initiative to clarify requirements, anticipate needs, and manage workload effectively in a remote setting.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and business results. Designers are expected to be both artistic visionaries and strategic problem-solvers who understand how their work contributes to the bottom line.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The constant need to create visually appealing designs that also drive high conversion rates and meet specific platform requirements (e.g., Amazon's strict guidelines).

• Rapid Iteration & Tight Deadlines: Working in a fast-paced D2C environment often means quick turnarounds on campaign assets, requiring efficient workflows and the ability to adapt quickly.

• Remote Collaboration: Maintaining strong communication and ensuring alignment with team members and directors across different locations and time zones.

• Brand Consistency Across Multiple Brands: Adapting to and maintaining distinct brand identities for various D2C brands under the incubator model.

Learning & Development Opportunities:

• Platform Specialization: Gaining deep expertise in designing for high-growth digital platforms like Shopify, Klaviyo, and Amazon.

• Performance Marketing Insights: Understanding the nuances of performance-driven design and how to optimize creative for paid social and other ad channels.

• D2C Brand Strategy: Learning how visual design contributes to broader D2C brand building, community engagement, and customer loyalty.

• Client Exposure: Working with a variety of beauty and lifestyle brands provides broad industry experience and a diverse portfolio.

📝 Enhancement Note: The primary challenge lies in the dual demand for creative excellence and measurable business impact. Candidates who can demonstrate a track record of achieving both will be highly sought after.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting product detail page for an ecommerce website. What elements do you prioritize?" (Focus on user journey, visual hierarchy, CTAs, and data points).

• "How do you approach designing ad creative for paid social campaigns to maximize engagement and click-through rates while adhering to platform policies?" (Discuss A/B testing, visual hooks, CTA clarity, and audience targeting).

• "Walk me through a time you had to balance a client's brand vision with performance marketing objectives. How did you achieve both?" (Use a STAR method example, highlighting collaboration and problem-solving).

Company & Culture Questions:

• "What attracts you to working with D2C brands in the beauty and lifestyle space?" (Show genuine interest and understanding of the industry).

• "How do you stay updated on design trends in the D2C and ecommerce industries?" (Mention specific resources, blogs, or influencers).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the challenge, your solution, and the impact. Quantify results whenever possible.

• Highlight Key Assets: Focus on showcasing the specific types of assets requested (PDPs, emails, Amazon A+, paid social ads).

• Demonstrate Tool Proficiency: Briefly mention or show how you used specific tools like Figma or Photoshop to achieve your design outcomes.

• Discuss Adaptability: Be ready to discuss how you adapted designs to fit different brand guidelines or platform requirements.

📝 Enhancement Note: Be prepared to discuss the "why" behind your design choices – not just what you designed, but why you designed it that way, and how it served the brand's strategic goals and conversion objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Floowi's Teamtailor platform.

• Portfolio Customization: Curate your portfolio to prominently feature digital design work relevant to D2C ecommerce, email marketing, and Amazon A+ content. Prioritize case studies with quantifiable results that demonstrate conversion optimization.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, Klaviyo, Shopify, and performance-driven design principles. Use keywords from the job description and emphasize achievements related to driving sales and engagement.

• Interview Preparation: Practice articulating your design process, rationale, and results using the STAR method. Prepare to discuss your experience with remote collaboration and your understanding of D2C brand aesthetics and performance metrics.

• Company Research: Familiarize yourself with Floowi's mission and the general landscape of D2C beauty and lifestyle brands. Understand the importance of visual branding and conversion optimization in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.