Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Fix Group Management

Location: Franklin, Tennessee, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 15, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing and executing visual communication strategies that enhance the brand's presence across diverse digital and print channels, including social media, marketing collateral, and event materials.

• The Graphic Designer will be responsible for creating compelling visual assets that align with established brand guidelines and campaign objectives, ensuring a consistent and impactful brand identity.

• A key aspect of this position involves managing the end-to-end print production process, including vendor relations, quality control, and timely delivery of materials for conferences and events.

• Collaboration with internal teams, including animators and editors, is essential for supporting video graphics and multimedia content creation for platforms like YouTube and podcasts.

📝 Enhancement Note: While the original job title is "Graphic Designer," this role's responsibilities heavily lean into marketing design and visual communications within a GTM context, especially concerning event collateral and digital campaign assets. The emphasis on brand consistency and supporting marketing initiatives suggests a strong link to Go-To-Market (GTM) operations.

📈 Primary Responsibilities

• Design and produce high-quality creative assets tailored for various digital platforms, including paid and organic social media campaigns across multiple channels.

• Develop comprehensive print collateral for conferences, events, and marketing initiatives, encompassing signage, presentations, workbooks, and other branded materials.

• Oversee and manage print production processes from initial quoting to final delivery, ensuring adherence to brand standards, production specifications, timelines, and event deadlines.

• Create visually engaging web and landing page graphics that effectively support campaign goals and user experience objectives.

• Collaborate closely with animators and editors to conceptualize and produce supporting video graphics for branded shows, podcasts, and digital content.

• Produce branded creative assets specifically for YouTube channels, podcasts, and other digital media platforms to enhance viewer engagement.

• Continuously monitor design trends and industry best practices to maintain and evolve visual consistency across all brand touchpoints.

• Manage a diverse project workload simultaneously, ensuring timely completion of all tasks while maintaining meticulous attention to detail.

📝 Enhancement Note: The responsibilities highlight a need for practical execution of marketing materials. For operations professionals, this translates to understanding the lifecycle of marketing assets, from concept to deployment, and the importance of accurate production and timely delivery, which directly impacts GTM campaign success.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred.

Experience: 3-5 years of professional graphic design experience, preferably within an in-house marketing team, agency setting, or as a dedicated freelance designer.

Required Skills:

• Strong portfolio showcasing a diverse range of high-quality digital and print design work.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, InDesign, and Illustrator.

• Demonstrated experience in layout design, typography, and the preparation of production-ready files.

• Proven ability to prepare print-ready files and manage direct relationships with print vendors to ensure accurate, high-quality production for event and conference materials.

• Skill in designing within established brand guidelines while also contributing innovative and fresh design concepts.

• Exceptional attention to detail and a deep understanding of brand consistency across all creative outputs.

• Solid grasp of marketing design best practices for social media, web, email, and print channels.

• Excellent organizational skills with a proven ability to manage multiple priorities and competing deadlines effectively.

• Strong communication and collaboration skills, with a demonstrated ability to receive and incorporate feedback constructively.

Preferred Skills:

• High-end photo retouching and compositing experience.

• Experience with collaborative design tools such as Figma or Canva.

• Basic web design tool proficiency.

• Familiarity with motion design or illustration skills.

• Understanding of YouTube Creator Studio analytics and their application to visual content.

📝 Enhancement Note: The emphasis on portfolio strength, specific Adobe Creative Suite proficiency, and experience with print production vendors are critical for this role. For operations candidates, understanding how design impacts marketing effectiveness and GTM execution is key. The preferred skills indicate a desire for a versatile designer who can contribute to a broader digital strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate proficiency in both digital and print design.

• Include case studies or project descriptions that highlight your role in the design process, from concept to final execution, and the problem you solved.

• Feature examples of designs created within strict brand guidelines, alongside projects where you introduced innovative visual elements.

• Provide examples of print production management, detailing vendor interactions, file preparation, and the successful outcome of printed materials for events or marketing.

Process Documentation:

• Detail your process for taking a design brief from initial concept to final, production-ready asset.

• Illustrate your workflow for managing multiple design projects concurrently, including prioritization and time management techniques.

• Explain your method for collaborating with stakeholders, incorporating feedback, and iterating on designs to meet project goals.

• Describe your approach to ensuring brand consistency across all design deliverables and maintaining adherence to brand guidelines.

📝 Enhancement Note: For a graphic design role, the "portfolio" is the primary indicator of capability. The "process documentation" aspect here is adapted to reflect how a designer structures their workflow and manages projects, which aligns with operational efficiency principles. Operations professionals will recognize the value of structured processes and documented workflows.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with a company match.

• Christmas club program with company matching contributions.

• Company-paid life insurance and long-term disability coverage.

• Additional benefits include short-term disability, critical illness coverage, and accident coverage.

• Access to an Employee Assistance Program (EAP) for personal and professional support.

• Generous paid time off (PTO) and paid holidays.

Working Hours: Standard 8-hour shift, Monday through Friday, totaling 40 hours per week. This is an in-office position.

📝 Enhancement Note: The salary range provided is specific and falls within typical market rates for a Graphic Designer with 3-5 years of experience in the Franklin, TN area. The benefits package is robust, offering a strong safety net and financial planning support, which are often key considerations for operations professionals seeking stable and supportive employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Services / Professional Development / Automotive Services. Fix Group Management (operating as Shop Fix Academy) focuses on empowering auto repair shop owners through business coaching and operational training.

Company Size: The provided data suggests a medium-sized company, likely between 50-200 employees, given the typical structure of companies offering specialized business services and coaching. This size often allows for a dynamic environment with opportunities for cross-functional interaction.

Founded: The company's founding date is not explicitly stated in the provided data. However, the mission to "Change the owner, change the shop" and its focus on transforming auto repair businesses suggests a company that has evolved to meet the modern challenges faced by small business owners.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team, potentially reporting to a Marketing Manager or Creative Director.

• This team would collaborate closely with other departments, including Sales, Operations Coaching, and Content Creation, to ensure visual assets align with overall business objectives and GTM strategies.

Methodology:

• Data-Driven Visuals: While the primary role is design, the expectation to understand YouTube analytics suggests an approach that values data in informing creative decisions for digital platforms.

• Process Optimization: The emphasis on managing print production and adhering to brand guidelines points to a methodical approach to creative execution, ensuring efficiency and quality.

• Mission-Centric Collaboration: The company's mission to empower shop owners likely permeates the culture, encouraging a collaborative spirit focused on tangible client success and business growth.

Company Website: https://fix.group

📝 Enhancement Note: Understanding Fix Group Management's mission is critical. For a Graphic Designer, it means aligning visual output with the goal of transforming auto repair businesses. This focus on client success and tangible outcomes is a common thread in operations-oriented companies.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at an intermediate level, requiring 3-5 years of experience and the ability to work independently on projects while also collaborating effectively. It's a key contributor role within the marketing function, supporting broader GTM initiatives.

Reporting Structure: The role will likely report to a Marketing Manager or Creative Lead, who oversees the marketing team's output and strategic direction. This structure allows for guidance and mentorship while offering autonomy on day-to-day design tasks.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and the professional presentation of its services. High-quality visuals are essential for attracting and retaining auto repair shop owners as clients, thereby contributing to revenue growth and market penetration.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion graphics, UI/UX design for web assets, or advanced video graphics.

• Cross-Functional Learning: Exposure to GTM strategies, content marketing, and sales enablement materials, providing a broader understanding of business operations.

• Leadership Potential: With demonstrated success and initiative, potential to move into a Senior Graphic Designer role, lead design projects, or mentor junior designers.

• Industry Acumen: Developing a strong understanding of the automotive repair industry and its specific marketing needs.

📝 Enhancement Note: For operations professionals, understanding how a creative role contributes to the broader business and GTM strategy is important. This role offers growth through skill development and exposure to marketing operations, which can be a stepping stone to roles with more strategic operational impact.

🌐 Work Environment

Office Type: This is an in-office position, indicating a traditional office environment designed for collaboration and focused work.

Office Location(s): Franklin, Tennessee. This location suggests a community with a growing business presence, potentially offering a good work-life balance.

Workspace Context:

• The workspace will likely be equipped with standard office amenities and the necessary design software and hardware.

• Opportunities for direct collaboration with marketing colleagues, content creators, and potentially sales and operations teams will be readily available.

• The environment is described as "culture-first," implying a supportive and team-oriented atmosphere where professional development and well-being are prioritized.

Work Schedule: A consistent Monday-Friday, 8-hour workday schedule (40 hours/week) is standard, providing predictability for planning projects and personal commitments.

📝 Enhancement Note: The on-site requirement emphasizes the value placed on in-person collaboration and team synergy, common in companies focused on building a strong internal culture and facilitating seamless cross-functional communication, which is vital for efficient GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios to assess technical skills, experience, and alignment with brand aesthetic.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their impact. Be prepared to articulate your creative process and problem-solving approach.

• Skills Assessment: A potential design challenge or exercise, either take-home or conducted during an interview, to evaluate practical design skills, speed, and adherence to brand guidelines.

• Behavioral & Cultural Fit Interview: Discussion with hiring managers and team members to assess communication skills, collaboration style, problem-solving abilities, and alignment with the company's mission-driven culture.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to marketing, social media, and event design.

• For each project, clearly articulate the objective, your role, the design process, and the outcome (e.g., increased engagement, successful event execution).

• Showcase your proficiency in Adobe Creative Cloud tools and your ability to adapt to different brand styles.

• Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• If a design challenge is presented, focus on understanding the brief thoroughly and ask clarifying questions.

• Prioritize creating a clear, impactful design that meets the specified requirements within the given timeframe.

• Be prepared to explain your design decisions and how they align with the company's mission and target audience.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges is standard for creative roles. For operations candidates, understanding how to articulate the "why" behind design choices and demonstrating efficiency in execution are valuable transferable skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Photoshop, InDesign, and Illustrator for all core design tasks.

• Figma/Canva: Preferred for collaborative design and potential use in creating social media graphics or quick mockups.

Analytics & Reporting:

• YouTube Creator Studio Analytics: Understanding how visual content performs on YouTube is a plus, indicating an interest in data-informed creative strategies.

CRM & Automation:

• While not directly listed, familiarity with how design assets are used within marketing automation platforms or CRM systems (e.g., email builders) can be beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. The inclusion of Figma and Canva as preferred skills highlights a move towards more collaborative and accessible design tools, often integrated into broader GTM technology stacks.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the company's purpose of empowering small business owners, reflected in all creative output.

• Collaboration: A culture that values teamwork, open communication, and shared success across departments.

• Detail-Oriented: Meticulous attention to detail in design execution and production to ensure brand integrity and quality.

• Proactive & Adaptable: A willingness to take initiative, learn new skills, and adapt to evolving design trends and business needs.

• Results-Focused: An understanding that design efforts contribute directly to business objectives like client acquisition and engagement.

Collaboration Style:

• Cross-Functional Integration: Close work with marketing, content, and potentially sales teams to ensure visual assets align with broader GTM strategies and messaging.

• Feedback & Iteration: An open environment for constructive feedback and iterative design processes to achieve optimal results.

• Knowledge Sharing: A culture that encourages sharing of design insights, trends, and best practices to foster continuous improvement.

📝 Enhancement Note: The company's "culture-first" approach and mission-driven values are key. For operations professionals, this means understanding that creativity is tied to business impact and that collaboration is essential for GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity while continuously introducing fresh and engaging creative concepts.

• Managing Multiple Project Demands: Effectively prioritizing and executing a high volume of diverse design tasks under tight deadlines.

• Collaborating Across Departments: Translating the visual needs of various teams (marketing, sales, operations) into compelling design solutions.

• Adapting to Evolving Digital Platforms: Staying current with new design trends and best practices across social media, web, and video content.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and apply new design software features, illustration, or motion graphics.

• Marketing & GTM Strategy Exposure: Gaining deeper insight into how design supports broader marketing campaigns and Go-To-Market strategies.

• Industry Knowledge: Developing expertise in the automotive repair industry and the specific visual communication needs of its business owners.

• Professional Development: Potential for attending industry workshops, webinars, or gaining certifications in relevant design software or marketing design principles.

📝 Enhancement Note: The challenges and growth opportunities reflect a dynamic role where continuous learning and adaptability are key, mirroring the need for continuous improvement in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a specific target audience or industry you weren't familiar with. How did you approach it?" (Focus on research, understanding client needs, and adapting design)

• "How do you ensure brand consistency across a wide range of marketing materials and platforms?" (Highlight your process for adhering to brand guidelines and using style guides)

Company & Culture Questions:

• "What interests you about Shop Fix Academy's mission to 'Change the owner, change the shop'?" (Connect your passion for design to empowering business owners)

• "How do you handle constructive criticism or feedback on your designs?" (Showcase your openness to iteration and collaboration)

Portfolio Presentation Strategy:

• Structure your presentation logically: Introduction, Project Overview, Your Role & Process, Challenges, Outcomes/Results, and Key Learnings.

• For each project, clearly explain the objective, target audience, your design decisions, and the impact of your work. Use metrics if available (e.g., engagement rates, successful event attendance).

• Be prepared to discuss your proficiency with Adobe Creative Suite and any other relevant tools.

• Practice your presentation to ensure it is concise, engaging, and within the allotted time.

📝 Enhancement Note: Preparing for these questions involves not just showcasing design skills but also demonstrating an understanding of business objectives, client success, and efficient workflow management, which are crucial in operations-aligned roles.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to marketing, social media, and event collateral. Ensure it demonstrates proficiency in Adobe Creative Suite and your ability to manage print production.

• Resume Optimization: Clearly articulate your 3-5 years of experience, emphasizing achievements in design execution, brand consistency, and project management. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and how your work contributes to business objectives. Be ready to discuss your experience with vendor management.

• Company Research: Familiarize yourself with Shop Fix Academy's mission, values, and the services they offer to auto repair shop owners. Understand their brand aesthetic and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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