Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Ethos Interactive Location: Mkalles Main Street, Matn, Jabal Lubnan, Lebanon Job Type: Full-time Category: Creative & Media / Art & Design / Marketing Date Posted: 2025-10-30 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Drive creative concept development for diverse client briefs, ensuring alignment with Ethos Interactive's strategic objectives and target audience engagement.
• Translate client needs and brand identity into compelling visual layouts for social media, presentations, websites, and other digital platforms.
• Leverage proficiency in industry-standard design software, including Adobe Creative Suite with AI capabilities, and modern web design tools like Figma, to produce high-impact visuals.
• Foster collaborative relationships with copywriters, creative directors, and marketing teams to ensure cohesive and impactful visual storytelling across all campaigns.
• Champion brand consistency by meticulously adhering to and enforcing brand guidelines across all design outputs, strengthening overall brand equity.

📝 Enhancement Note: The role emphasizes a blend of traditional graphic design principles with modern digital design tools and an understanding of AI's role in creative processes, indicating a forward-thinking digital communication group. The inclusion of AI proficiency in Adobe Creative Suite suggests a need for designers comfortable with generative design tools or AI-assisted workflows.

📈 Primary Responsibilities

• Conceptualize and develop innovative design solutions that address client objectives and resonate with target demographics.
• Design visually engaging layouts for a range of digital assets, including social media graphics, presentation decks, website elements, and marketing collateral, all while upholding brand integrity.
• Utilize advanced features within Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in Figma for wireframing, prototyping, and final design execution.
• Actively participate in brainstorming sessions and cross-functional team meetings to contribute creative perspectives and ensure visual alignment with marketing strategies.
• Maintain and evolve brand style guides, ensuring all design work adheres to established aesthetic standards and enhances brand recognition.
• Manage multiple design projects simultaneously, prioritizing tasks and allocating time effectively to meet stringent deadlines without compromising quality.
• Adapt and optimize design assets for various digital mediums, considering platform-specific requirements and user experience best practices.
• Conduct ongoing research into emerging design trends, technologies, and competitor activities to infuse fresh, contemporary styles into creative output.

📝 Enhancement Note: The responsibilities highlight a dynamic role requiring not just creative execution but also strategic thinking, cross-functional collaboration, and continuous learning to stay ahead in the fast-paced digital communication landscape. The need to "adapt designs for various mediums" and "stay updated on design trends" points to a requirement for versatility and a proactive approach to skill development.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a closely related field is required.

Experience: Demonstrated professional experience in graphic design, evidenced by a robust portfolio showcasing a range of high-quality design projects across digital and print mediums. A minimum of 2-5 years of relevant experience is anticipated for this mid-level role.

Required Skills:

• Graphic Design Mastery: Deep understanding of typography, color theory, layout principles, and visual hierarchy to create compelling and effective designs.
• Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and hands-on experience with Figma for UI/UX design and prototyping.
• Creative Ideation: Proven ability to brainstorm, conceptualize, and develop original design ideas aligned with client briefs and brand objectives.
• Brand Guideline Adherence: Skill in interpreting and applying brand guidelines to ensure visual consistency and strengthen brand identity across all collateral.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design rationales clearly and collaborate effectively with internal teams and external stakeholders.
• Time Management & Organization: Strong organizational skills and the ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a fast-paced agency environment.
• Adaptability & Problem-Solving: Flexibility to incorporate feedback, iterate on designs, and creatively solve design challenges to achieve optimal outcomes.
• Digital Design Awareness: Understanding of design principles for various digital platforms, including social media, web, and mobile interfaces.

Preferred Skills:

• UI/UX Design Fundamentals: Basic knowledge or experience in User Interface (UI) and User Experience (UX) design principles, which would be a significant advantage.
• AI Design Tools: Familiarity or experience with AI-powered design tools integrated into Adobe Creative Suite or standalone AI design platforms.
• Motion Graphics: Basic understanding or experience with motion graphics software (e.g., Adobe After Effects) for animated digital content.

📝 Enhancement Note: The emphasis on both "Adobe Creative Suite with AI proficiency" and "Figma" suggests that candidates with a hybrid skill set, capable of both traditional graphic design and modern digital/UI design, will be highly valued. The "UI/UX knowledge is a plus" indicates a growing need for designers who can contribute to user-centric design thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Project Diversity: Showcase a minimum of 5-7 distinct projects that span various mediums (social media, web graphics, presentations, branding, etc.) to demonstrate breadth of skill.
• Process Documentation: For at least two key projects, briefly outline the design process, including initial concept, ideation, iteration, and final execution, highlighting problem-solving steps.
• Brand Alignment Examples: Include case studies or examples where you successfully applied or developed brand guidelines, demonstrating an understanding of brand consistency.
• Technical Application: Clearly indicate the primary software and tools used for each project, with a specific emphasis on Adobe Creative Suite and Figma.
• Impact & Results: Where possible, quantify the impact of your designs (e.g., engagement rates, click-through rates, positive client feedback) to demonstrate ROI.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their personal design workflow, from brief interpretation to final asset delivery, and how they manage feedback loops.
• Tool Integration: Be ready to explain how different design tools (Adobe Suite, Figma, etc.) are integrated into your workflow for maximum efficiency and creative output.
• Quality Assurance: Demonstrate an understanding of how to ensure design quality and brand compliance before final asset hand-off.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The requirement for "AI proficiency" in the job description suggests that candidates should consider including projects that highlight their innovative use of technology, even if it's through AI-assisted features within existing tools, to showcase forward-thinking capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer (2-5 years experience) in the MENA region, particularly Lebanon, a competitive salary range of $25,000 - $40,000 USD annually is estimated. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, and attending design conferences to enhance skills.
• Creative Environment: Access to a dynamic and collaborative workspace with modern design tools and technologies.
• Employee Engagement: Regular team events, social gatherings, and opportunities for networking within the digital communication group.
• Client Exposure: Opportunity to work with high-profile clients such as McDonald's, General Motors, and American Express.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with potential for occasional overtime during peak project periods. The role is on-site, requiring adherence to office operating hours.

📝 Enhancement Note: Salary estimation is based on general market data for graphic designers in similar roles and regions. Lebanon's economic context and the agency's status as a "fastest growing digital communication group" would influence this range. Specific benefits are typical for agency roles and are inferred based on standard industry offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Communication / Advertising / Marketing Services. Ethos Interactive operates within a highly competitive and rapidly evolving digital landscape, where innovation, speed, and client satisfaction are paramount. Their focus on high-profile brands indicates a commitment to quality and impactful campaigns. Company Size: Part of a "fastest growing digital communication group" with "4 offices around MENA." This suggests a medium-to-large organization with a growing presence, offering stability and opportunities for advancement, while maintaining a dynamic and agile culture. Founded: The founding date is not provided, but the description implies a relatively established yet rapidly expanding entity.

Team Structure:

• Creative Department: Likely structured with Creative Directors, Art Directors, Graphic Designers, Copywriters, and potentially UI/UX specialists.
• Reporting: This Graphic Designer will likely report to an Art Director or Creative Lead within the creative team.
• Cross-functional Collaboration: Close collaboration with Marketing teams, Account Managers, and potentially Web Developers and Content Strategists to ensure integrated campaign execution.

Methodology:

• Client-Centric Approach: Emphasis on understanding and delivering on client briefs and strategic goals.
• Data-Informed Creativity: While creativity is key, insights from campaign performance and audience data likely inform design decisions.
• Agile Project Management: Given the fast-paced nature of digital communication, agile methodologies are likely employed for project execution and delivery.
• Innovation Focus: The company's growth and success with leading brands suggest a culture that encourages new ideas and embraces emerging technologies.

Company Website: Ethos Interactive (Assuming this is the correct domain based on the provided domain_derived)

📝 Enhancement Note: The company culture is characterized by ambition, innovation, and a strong client focus, typical of successful digital agencies. The growth trajectory suggests a vibrant and dynamic work environment where designers can gain exposure to significant brands and evolve their skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It signifies an individual contributor role focused on executing creative projects, with potential to grow into more senior design positions or specialized areas.

Reporting Structure: The Graphic Designer will report to a Creative Director or Art Director, working within a team of designers and creatives. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: While not a traditional "operations" role, this Graphic Designer's work directly impacts the "operations" of marketing and communication campaigns for major brands. High-quality, on-brand visuals are critical for campaign effectiveness, lead generation, brand perception, and ultimately revenue generation for Ethos Interactive's clients. Their output is a key component of the Go-To-Market strategy for client campaigns.

Growth Opportunities:

• Senior Graphic Designer: Progression to a Senior role involves taking on more complex projects, mentoring junior designers, and contributing more significantly to creative strategy.
• Art Director: With demonstrated creative leadership and strategic vision, there's a path towards becoming an Art Director, leading creative teams and conceptualizing campaigns.
• Specialization: Opportunities to specialize in areas like UI/UX design, motion graphics, or branding, depending on interest and company needs.
• Client Management: Developing skills to present work directly to clients and manage client relationships for creative projects.

📝 Enhancement Note: The growth path within a creative agency like Ethos Interactive is typically tied to creative excellence, strategic contribution, and leadership potential. The company's growth also implies that new leadership opportunities may emerge regularly.

🌐 Work Environment

Office Type: On-site. The role requires the designer to be physically present at the office located in Mkalles Main Street, Matn, Jabal Lubnan, Lebanon.

Office Location(s): The primary office is located at Mkalles Main Street in Matn, Jabal Lubnan, Lebanon. As part of a MENA-wide group, there are other offices, but this specific role is based at the Lebanon location.

Workspace Context:

• Collaborative Hub: The office environment is described as a "thriving young team," suggesting a dynamic, energetic, and collaborative space conducive to idea sharing and teamwork.
• Tool Accessibility: Expect access to industry-standard design software and hardware necessary for creative production.
• Inter-Team Dynamics: Opportunities for daily interaction with fellow designers, art directors, copywriters, and marketing professionals, fostering a rich creative exchange.

Work Schedule: A typical full-time schedule, likely Monday to Friday, with standard office hours (e.g., 9 AM to 6 PM). Flexibility may be offered on occasion, but the on-site nature implies a structured working day.

📝 Enhancement Note: The "on-site" requirement is crucial for this role, suggesting that collaboration, brainstorming, and team synergy are highly valued by Ethos Interactive, and the physical presence is seen as beneficial for creative output and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative style.
• Portfolio Presentation: A presentation of your portfolio to the hiring team (Art Director, Creative Director). This is a critical stage where you'll discuss your design process, rationale, and problem-solving skills for selected projects.
• Technical/Creative Assessment: Potentially a small design challenge or a discussion about design principles and software proficiency.
• Team/Cultural Fit Interview: An interview to assess how you collaborate, communicate, and align with Ethos Interactive's culture and values.
• Final Interview: May involve senior leadership to discuss role expectations and potential impact.

Portfolio Review Tips:

• Curate Wisely: Select projects that best represent your skills relevant to the job description (digital focus, strong layouts, brand consistency).
• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, and how you overcame them. Highlight your role and contributions.
• Showcase Versatility: Include a range of work to demonstrate adaptability across different styles and mediums.
• Highlight Digital & AI: If you have examples using Figma or AI-assisted design, make sure they are prominently featured.
• Quality over Quantity: A few exceptional pieces are better than many mediocre ones. Ensure high-resolution visuals.
• Professional Presentation: Organize your portfolio logically, use clear descriptions, and ensure it's easily accessible (e.g., a personal website, Behance, or a well-structured PDF).

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints.
• Time Management: Practice working within a time limit, prioritizing key elements of the design.
• Articulate Your Process: Be prepared to explain your design decisions, even for a quick exercise. Focus on your thought process and how you'd approach a larger project.
• Brand Awareness: Research Ethos Interactive and their client roster to understand their aesthetic and brand voice.

📝 Enhancement Note: The interview process will heavily weigh your portfolio. Candidates should be prepared to articulate not just the final design, but the strategic thinking and problem-solving that went into it, especially concerning digital platforms and any innovative tool usage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, InDesign, and Illustrator.
• Figma: Strong working knowledge for UI/UX design, prototyping, and collaborative design.
• AI Design Tools: Familiarity with AI-powered features within Adobe Suite or standalone AI design platforms is a distinct advantage.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts digital analytics (e.g., engagement rates, CTR) is beneficial.

CRM & Automation:

• Generally not directly used by graphic designers, but an awareness of how designs integrate into marketing automation platforms and CRM systems for campaign deployment is helpful.

📝 Enhancement Note: The explicit mention of "Adobe Creative Suite with AI proficiency" and "Figma" highlights the core technical requirements. This indicates a modern agency that values both established design powerhouses and collaborative, efficient digital design platforms.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, encouraging bold ideas and pushing creative boundaries.
• Collaboration & Teamwork: Emphasis on working together, sharing ideas, and supporting colleagues to achieve common goals.
• Client Focus & Excellence: Dedication to delivering high-quality work that meets and exceeds client expectations and drives business success.
• Adaptability & Agility: The ability to respond quickly to changing market trends, client needs, and project requirements.
• Growth Mindset: Encouraging continuous learning, skill development, and embracing new technologies and challenges.

Collaboration Style:

• Synergistic: Designers work closely with copywriters and marketers to create cohesive campaigns where visuals and messaging are perfectly aligned.
• Feedback-Driven: Open to constructive criticism and iterative design processes, fostering an environment where ideas are refined through collective input.
• Knowledge Sharing: Encouraging team members to share insights on new tools, techniques, and industry trends.

📝 Enhancement Note: The culture at Ethos Interactive appears to be a blend of creative energy, professional rigor, and a strong team-oriented approach, all geared towards delivering impactful digital communication solutions for leading brands.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Client Demands: Effectively translating client briefs and brand guidelines into creative yet commercially viable designs.
• Pace of the Digital Industry: Keeping up with rapid changes in design trends, software updates, and new platforms.
• Managing Multiple Projects: Juggling competing deadlines and priorities across various client accounts.
• Incorporating AI: Understanding and effectively integrating AI tools into the design process while maintaining creative control and originality.

Learning & Development Opportunities:

• Workshops & Training: Access to internal and external training sessions on new design software, techniques, and industry best practices.
• Industry Exposure: Working with a diverse portfolio of high-profile clients provides exposure to various industries and campaign types.
• Mentorship: Opportunities to learn from experienced Art Directors and Creative Directors within the agency.
• Skill Specialization: Potential to develop expertise in niche areas like UI/UX, motion graphics, or advanced digital illustration.

📝 Enhancement Note: The challenges presented are inherent to a fast-paced agency environment. The growth opportunities are significant, especially given the company's expansion and focus on innovation, offering a strong platform for a designer looking to advance their career.

💡 Interview Preparation

Strategy Questions:

• "Walk us through a project from your portfolio that best exemplifies your approach to digital design and brand consistency. What was the brief, your process, and the outcome?" (Focus on process, problem-solving, and results)
• "How do you stay updated on the latest graphic design trends, and how have you incorporated them into your work? Can you provide an example?" (Demonstrates proactivity and trend awareness)
• "Describe your experience with collaborative design tools like Figma. How do you ensure smooth handoffs between design and development teams?" (Assesses collaboration and technical workflow)
• "How would you approach designing a social media campaign for a brand like McDonald's, considering their established visual identity and current marketing objectives?" (Tests ability to apply skills to a specific, high-profile brand)

Company & Culture Questions:

• "What do you know about Ethos Interactive and our clients? Why are you interested in working with us?" (Research the company, their clients, and their work)
• "How do you handle constructive criticism or feedback on your designs?" (Assesses adaptability and professional receptiveness)
• "Describe your ideal team environment. How do you contribute to a collaborative creative culture?" (Evaluates teamwork and cultural fit)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each showcased project, follow a clear story: Problem/Brief -> Your Solution/Process -> Results/Impact.
• Highlight Key Skills: Explicitly connect your work to the requirements: "Here’s how I applied typography principles...", "This project involved extensive use of Figma for prototyping...", "I utilized AI features in Photoshop to..."
• Showcase Digital Focus: Emphasize projects designed for digital platforms and discuss considerations like responsiveness, user experience, and platform-specific best practices.
• Brand Consistency Examples: If possible, show how you've maintained or developed brand consistency.
• Be Prepared for Q&A: Anticipate questions about your design choices, workflow, and how you'd tackle specific challenges.

📝 Enhancement Note: Candidates should prepare to not only show their work but also to articulate the "why" behind their design decisions and how their skills align with Ethos Interactive's focus on innovative digital communication for major brands.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Smartrecruiters link.
• Portfolio Customization: Ensure your portfolio prominently features your strongest digital design work, including examples of social media graphics, web layouts, and any UI/UX-related projects. Highlight any experience with AI-assisted design tools or Figma.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description such as "Graphic Design," "Adobe Creative Suite," "Figma," "Typography," "Brand Guidelines," "Digital Platforms," and "Collaboration." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, rationale, and problem-solving skills. Prepare specific examples for common interview questions, focusing on your ability to deliver creative, on-brand solutions for high-profile clients.
• Company Research: Familiarize yourself with Ethos Interactive's website, their client roster, and recent campaigns. Understand their company culture and values to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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