Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Electrum Software

Location: Cape Town, Western Cape, South Africa

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-04-14

Experience Level: Mid-Level (3-6 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and visual storytelling for a leading FinTech company through expert graphic design.

• Create high-impact digital and print marketing collateral to support B2B sales, marketing, and recruitment initiatives.

• Independently manage design projects from concept to delivery, ensuring clear communication with technical and non-technical stakeholders.

• Collaborate cross-functionally with marketing, product, and sales teams to translate business objectives into compelling visual assets.

📝 Enhancement Note: This role is positioned within a Marketing & Design Operations capacity, focusing on the strategic application of design to achieve business objectives within the FinTech sector. The emphasis on B2B support, brand consistency, and project management suggests a need for operational rigor in design execution.

📈 Primary Responsibilities

• Develop and maintain Electrum's brand identity and visual consistency across all digital and print materials, leveraging design thinking, user insights, and current industry trends.

• Produce a wide range of high-quality marketing collateral, including social media content, presentations, e-books, blog graphics, white papers, event materials, and other branded assets.

• Independently manage the full lifecycle of design projects, from initial brief to final delivery, effectively prioritizing workloads and facilitating stakeholder feedback.

• Collaborate closely with marketing, product, and sales teams to understand business objectives and translate them into visually effective assets that drive engagement and support revenue goals.

• Effectively communicate design concepts, rationale, and project status clearly to both technical and non-technical internal stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational project management. The expectation for independent project ownership and cross-functional collaboration points to a need for strong organizational and communication skills beyond core design proficiency.

🎓 Skills & Qualifications

Education: Bachelor's Degree (NQF L6) in Graphic Design or a related field. A postgraduate degree in marketing is considered an advantage.

Experience: 3–6 years of professional graphic design experience, with a strong preference for B2B or enterprise software environments, demonstrating the ability to independently manage both digital and print projects.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficient knowledge of Figma, Canva, G-Suite, and MS Office (particularly Slides/PowerPoint).

• Strong understanding of core design principles, including layout, typography, color theory, and visual hierarchy.

• Demonstrated ability to translate complex data and technical information into clear, compelling visual assets.

Preferred Skills:

• Experience with Webflow, Wix, or HubSpot for web design and content management.

• Basic understanding of HTML/CSS for web integration.

• Familiarity with AI design tools for enhanced creative workflows.

• Experience with videography, photography, UI/UX principles, or motion graphics.

• Prior experience within the Financial Services software sector.

• Ability to create wireframes and design responsive web pages, collaborating with developers for implementation.

📝 Enhancement Note: The requirements emphasize a robust technical design skill set with a focus on industry-standard software. The inclusion of web design tools and AI design tools indicates a forward-looking approach to design operations and a need for adaptability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3–6 years of professional graphic design work, with a clear emphasis on B2B and enterprise software contexts.

• Demonstrations of brand consistency across various digital and print mediums, illustrating an understanding of brand guidelines and their application.

• Case studies that highlight independent project management, from brief to delivery, including problem identification, design process, and final outcomes.

• Examples of translating complex data or technical concepts into visually digestible and engaging content (e.g., infographics, data visualizations within presentations or white papers).

Process Documentation:

• Showcase examples of workflow management for design projects, detailing how briefs were understood, feedback was incorporated, and projects were delivered on time.

• Documentation of how design thinking and user insight were applied to solve specific visual communication challenges.

• Evidence of collaboration with stakeholders and how business objectives were translated into successful visual assets.

• Demonstrations of adapting designs for responsive and mobile-first platforms.

📝 Enhancement Note: The portfolio is critical for this role, serving as tangible proof of design execution, project management capabilities, and the ability to align visual output with business objectives. Emphasis should be placed on demonstrating the entire design process and its impact.

💵 Compensation & Benefits

Salary Range: ZAR 350,000 - ZAR 550,000 per annum. This range is estimated based on the mid-level experience requirement (3-6 years), the specific skills in demand (Adobe Creative Suite, Figma, B2B design), and regional salary benchmarks for Graphic Designers in Cape Town, South Africa, within the technology sector.

Benefits:

• Flexible Work: An office-first environment with flexibility in working hours to support work-life balance.

• Generous Leave: Starting entitlement of 20 days of annual leave per year.

• Office Perks: A fully-stocked kitchen and daily catered lunch provided to enhance the daily work experience.

• Team Activities: Regular social events such as hikes, getaways, and dinners to foster team camaraderie and culture.

Working Hours: 40 hours per week, with flexible scheduling options available.

📝 Enhancement Note: The salary range is an estimate based on industry data for Cape Town, South Africa, for a mid-level Graphic Designer in the tech sector. Benefits are detailed based on the provided information, highlighting Electrum's commitment to employee well-being and culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology), specifically focusing on enterprise-grade, cloud-native software for payment transaction processing. Electrum operates in a high-volume, low-value payment scheme sector.

Company Size: Electrum Software is a growing technology company with a focus on high-impact projects, suggesting a dynamic and potentially agile organizational structure. The company culture emphasizes collaboration and empowerment.

Founded: Established in 2012, Electrum Software has over a decade of experience in delivering trusted enterprise software solutions, indicating a stable yet innovative presence in the FinTech market.

Team Structure:

• The Graphic Designer will be part of the Marketing Team, working within a structure that supports B2B sales, marketing, and recruitment.

• Collaboration is expected across marketing, product, and sales departments, requiring strong interpersonal and communication skills.

Methodology:

• Electrum's approach is grounded in impact, urgency, and continuous learning, aiming to design solutions that matter.

• The company culture prioritizes creating together, acting with empathy and kindness, and making it safe for open communication and smart risk-taking.

• Design processes are expected to integrate design thinking, user insight, and current trends to drive effective visual communication.

Company Website: https://electrumsoftware.com/

📝 Enhancement Note: The company culture is characterized by a strong emphasis on impact, collaboration, continuous learning, and employee well-being. The FinTech industry context suggests a fast-paced, innovative, and data-driven environment where design plays a crucial role in shaping brand perception and supporting business growth.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as a key individual contributor within the Marketing team, operating at a mid-level. It requires significant autonomy in project management and execution, with direct influence on brand representation and B2B sales support.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Head of Marketing, with close collaboration and project alignment with sales and product teams.

Operations Impact: The role's impact is direct and measurable, contributing to Electrum's brand strength, market appeal for B2B clients, and effectiveness in attracting top talent. Visually compelling assets directly support sales enablement and recruitment goals, thereby influencing revenue and talent acquisition.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas such as web design (Webflow), UI/UX principles, motion graphics, or AI-driven design tools.

• Cross-Functional Exposure: Gaining experience in FinTech marketing, B2B sales enablement, and recruitment branding through close collaboration with these departments.

• Leadership Potential: As the company scales, there may be opportunities to take on more senior design roles, mentor junior designers, or lead specific brand initiatives.

• Industry Experience: Accumulating valuable experience in a leading FinTech environment, working on impactful projects that reach millions of users.

📝 Enhancement Note: The role offers significant growth potential within the FinTech sector, moving beyond a purely creative function to one that strategically supports business objectives. The emphasis on learning and impact suggests a career path with increasing responsibility and specialized skill development.

🌐 Work Environment

Office Type: The work arrangement is described as "office-first" with flexible hours, indicating a preference for in-person collaboration and team presence while allowing for personal scheduling adjustments.

Office Location(s): Cape Town, Western Cape, South Africa. This location offers a vibrant city environment with access to a strong talent pool within the tech and creative industries.

Workspace Context:

• The workspace is designed to foster collaboration and creativity, with teams working closely together.

• The environment is dynamic and innovative, encouraging the tackling of real-world customer challenges.

• Electrum provides practical perks like a fully-stocked kitchen and daily catered lunch, enhancing the daily experience and promoting team interaction.

Work Schedule: A standard 40-hour work week is expected, with flexibility offered in terms of start and end times, allowing operations professionals to manage their schedules effectively around core working hours and project deadlines.

📝 Enhancement Note: The office-first environment with flexible hours aims to balance in-person collaboration benefits with employee autonomy. The provided office perks are designed to enhance the daily work experience and encourage team cohesion, which is crucial for operational efficiency and synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess core design skills, relevant experience, and cultural fit.

• Portfolio Presentation & Technical Interview: You will likely be asked to present your portfolio, discussing specific projects, your design process, and how you translated business objectives into visual solutions. Expect questions about your proficiency in Adobe Creative Suite, Figma, and other relevant tools.

• Cross-Functional Stakeholder Interview: Interviews with members of the marketing, product, and sales teams to evaluate your ability to collaborate, understand business needs, and communicate effectively with diverse stakeholders.

• Final Interview: Potentially with senior leadership, focusing on your strategic thinking, adaptability, work ethic, and alignment with Electrum's values and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your B2B, enterprise software, and FinTech experience, if applicable. Highlight examples of brand consistency, data visualization, and marketing collateral creation.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, the challenges faced, and the positive outcomes or impact achieved. Quantify results where possible (e.g., improved engagement, successful campaign).

• Showcase Technical Proficiency: Be prepared to discuss your use of Adobe Creative Suite, Figma, and other design tools, and how they facilitated your creative process and final output.

• Demonstrate Operational Acumen: Highlight your project management skills, ability to meet deadlines, incorporate feedback, and communicate effectively with stakeholders.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a piece of marketing collateral based on a given brief or critiquing existing designs.

• Practice articulating your design decisions and rationale clearly and concisely, especially when explaining complex visual concepts to non-designers.

• Research Electrum Software's current brand identity, marketing materials, and target audience to demonstrate your understanding and ability to align with their vision.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also operational capabilities, including project management, stakeholder communication, and strategic alignment with business goals. A well-prepared portfolio is central to demonstrating these competencies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for all core design tasks, including complex image manipulation, vector graphics creation, and page layout for print and digital assets.

• Figma: Proficiency expected for collaborative design, wireframing, prototyping, and potentially UI/UX design, especially for responsive web assets.

• Canva: Practical use for quick content creation and potentially empowering other teams with templated design assets.

Analytics & Reporting:

CRM & Automation:

• Experience with HubSpot or similar marketing platforms is advantageous, suggesting an understanding of how design assets integrate into broader marketing automation workflows and CRM processes.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software. Proficiency in Figma and web design tools like Webflow is increasingly important for roles that bridge design with digital presence and marketing operations.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A core value is designing solutions that matter and have a tangible effect on business objectives, such as sales growth and talent acquisition.

• Collaboration & Creation: The emphasis on "creating together" fosters a team environment where open communication, shared ideas, and joint problem-solving are encouraged.

• Continuous Learning: Electrum values a mindset of ongoing skill development and adaptation, essential in the fast-paced FinTech and design industries.

• Safety & Trust: Creating a safe space for open communication and smart risk-taking allows for creativity and alignment to thrive, promoting a supportive and innovative culture.

• Empowerment: The company backs "empowered strong teams," meaning individuals are trusted to manage their work, make informed decisions, and hold themselves and others to high standards with empathy.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and sales teams, translating business needs into visual assets and communicating concepts effectively to diverse audiences.

• Feedback and Iteration: The culture encourages constructive feedback and learning from mistakes, implying a process of iterative design and open dialogue.

• Shared Vision: Designers contribute to shaping the company's visual identity and how it communicates its mission and impact.

📝 Enhancement Note: Electrum's culture emphasizes a blend of high performance, collaborative spirit, and employee well-being. The values directly translate into how design operations are conducted, prioritizing not just aesthetic quality but also strategic contribution and effective teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity across diverse materials while incorporating new design trends and technologies.

• Translating Complex Data Visually: Effectively communicating intricate FinTech concepts and data points in an accessible and engaging manner for B2B audiences.

• Managing Multiple Stakeholder Demands: Juggling design requests from various departments (marketing, sales, product) with competing priorities and deadlines.

• Adapting to FinTech Evolution: Staying current with rapid changes in the FinTech industry and evolving digital marketing landscapes to ensure designs remain relevant and effective.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to master or gain proficiency in emerging design tools, including AI-powered design platforms, advanced motion graphics, or specialized UI/UX tools.

• FinTech Industry Insight: Deepening understanding of the financial technology sector, its products, and its target markets to create more informed and impactful designs.

• Web Design & Development Collaboration: Working closely with developers on web projects (e.g., Webflow) to enhance understanding of digital implementation and responsive design best practices.

• Career Advancement: Potential to move into senior design roles, lead design projects, or specialize in areas like brand strategy, UI/UX, or marketing automation design.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges within a dynamic industry, fostering continuous professional growth and specialization. The company's commitment to learning and development supports career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept or data set into a visually understandable graphic. What was your process, and what was the outcome?" (Focus on your design thinking, problem-solving, and ability to simplify complexity.)

• "How do you ensure brand consistency across a wide range of marketing materials while also introducing fresh visual elements?" (Prepare to discuss your approach to brand guidelines, design systems, and balancing established identity with innovation.)

Company & Culture Questions:

• "What do you know about Electrum Software and the FinTech industry? How do you see graphic design contributing to our success in this space?" (Research the company’s mission, services, and market position. Connect your skills to their specific needs.)

• "Describe your ideal collaborative environment. How do you typically work with marketing, sales, and product teams?" (Emphasize your teamwork, communication skills, and ability to integrate with different departments.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio by project type or by the problem/solution they address. For each project, clearly state the client/context, the challenge, your role, the process, the tools used, and the results.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive stakeholder feedback).

• Showcase Versatility: Include examples of both digital and print work, as well as different types of collateral (social media, presentations, e-books).

• Be Ready for Technical Deep-Dives: Be prepared to discuss specific design choices, software techniques, and your rationale behind them.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, operational efficiency, and strong communication skills, all tailored to the FinTech B2B context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 3–6 years of experience in graphic design, specifically mentioning your expertise in Adobe Creative Suite, Figma, and your background in B2B or enterprise software environments. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features relevant B2B marketing collateral, examples of brand consistency, successful project management case studies, and any data visualization or complex concept translation work.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, focusing on articulating the project's objectives, your design process, stakeholder collaboration, and the impact of your work.

• Research Electrum Software: Familiarize yourself with Electrum's mission, products, current branding, and the FinTech industry to articulate your understanding and interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.