Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Conicle
Location: Bangkok, Thailand
Job Type: Full-time
Category: Creative & Media / Art & Design / Marketing
Date Posted: December 18, 2025
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of engaging motion graphics and video content for online courses, directly impacting learner engagement and educational delivery.
• Develop comprehensive storyboards, graphic boards, and intricate animations using industry-leading software like After Effects, ensuring visual narrative coherence.
• Execute high-quality retouching, illustration, and vector graphic design for critical business and marketing collateral, strictly adhering to corporate identity guidelines.
• Contribute to the visual branding and marketing efforts by designing key visuals and logos, enhancing Conicle's market presence.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily emphasize motion graphics, video editing, and animation. This suggests a specialized role within the broader design function, focusing on digital learning content and marketing assets. The emphasis on "Business and Marketing purpose" indicates a strong connection to the company's Go-To-Market (GTM) strategy.

📈 Primary Responsibilities

• Design and produce dynamic motion graphics and video edits for Conicle's online course catalog, ensuring high visual quality and pedagogical effectiveness.
• Conceptualize and develop detailed storyboards and graphic boards, translating complex ideas into visually compelling narratives for animation.
• Create and animate motion graphics sequences using Adobe After Effects, bringing static designs to life with fluid and engaging movement.
• Perform expert retouching, illustration, and vector graphic creation for business presentations, marketing campaigns, and other corporate needs, maintaining brand consistency.
• Apply a deep understanding of Color Theory, Typography, and Gestalt Theory to ensure designs are aesthetically pleasing, functional, and aligned with the Corporate Identity Guideline.
• Collaborate with instructional designers, marketing teams, and content creators to understand project requirements and deliver visually effective solutions.
• Manage multiple design projects simultaneously, working effectively under pressure and adhering to strict timelines to meet business objectives.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and strategic application of design principles within an educational technology context. The mention of "Business and Marketing purpose" and "Corporate Identity Guideline" implies a need for strong brand stewardship and an understanding of how design drives business outcomes, a key aspect for operations-minded professionals.

🎓 Skills & Qualifications

Education: Bachelor's degree in Mass Communication, Design, or a related creative field.
Experience: 3-5 years of professional experience in graphic design, with a significant focus on digital content creation.

Required Skills:

• Proven expertise in motion graphics creation and video editing for digital platforms.
• Strong proficiency in Adobe Creative Suite, specifically Adobe Photoshop, Adobe Illustrator, and Adobe After Effects.
• Demonstrated ability to create storyboards, graphic boards, and animations from concept to completion.
• Experience in retouching, illustration, and vector graphic design.
• Solid understanding and practical application of design principles including Color Theory, Typography, and Gestalt Theory.
• Ability to design for business and marketing purposes, aligning with brand guidelines.
• Experience working effectively under pressure and meeting tight deadlines.

Preferred Skills:

• Experience in Key visual design, 3D design, and Logo design.
• Familiarity with designing for online courses or e-learning platforms.
• Understanding of corporate identity guidelines and brand management.

📝 Enhancement Note: The emphasis on specific Adobe Suite tools (Photoshop, Illustrator, After Effects) and design theory (Color, Typography, Gestalt) points to a need for technically proficient designers. The preference for key visual, 3D, and logo design suggests a role that contributes to broader brand identity and marketing campaigns, requiring a strategic design mindset that aligns with GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of motion graphics, video editing projects, and animated sequences, demonstrating technical skill and creative execution.
• Examples of illustrations, retouched images, and vector graphics created for business or marketing objectives, highlighting adaptability and adherence to briefs.
• Case studies demonstrating the application of Color Theory, Typography, and Gestalt Theory in past projects, explaining design choices and their impact.
• Projects that reflect an understanding of corporate identity guidelines and brand consistency.

Process Documentation:

• Evidence of workflow management for design projects, including storyboard creation, asset development, animation, and final delivery stages.
• Examples of how design processes were optimized for efficiency, particularly when working under pressure or with tight timelines.
• Documentation of how design feedback was incorporated and revisions were managed throughout the project lifecycle.

📝 Enhancement Note: For a creative role with a strong business and marketing component, a portfolio is critical. The emphasis should be on demonstrating not just aesthetic talent but also the ability to translate business needs into visual assets and manage the design process efficiently, akin to project management in operations.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 3-5 years of experience in Bangkok, Thailand, the estimated annual salary range is THB 450,000 - THB 750,000. This estimate is based on industry benchmarks for design professionals in major metropolitan areas of Southeast Asia, considering the specified experience level and the demand for specialized skills like motion graphics and video editing.

Benefits:

• Competitive salary and potential for performance-based bonuses.
• Opportunities for professional development and training in advanced design software and techniques.
• Health insurance and other standard employee benefits as per Thai labor law.
• A dynamic and collaborative work environment within a growing EdTech company.
• Potential for involvement in high-impact marketing and course development projects.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for flexibility depending on project demands. The role requires working under pressure and tough timelines, indicating a need for efficient time management and potentially some flexibility.

📝 Enhancement Note: Salary estimations are based on general market data for Bangkok, Thailand, for a mid-level graphic designer role. Actual compensation will depend on the specific company's compensation structure, the candidate's full experience, and negotiation. The benefits listed are typical for full-time roles in multinational companies or well-established local firms in Thailand.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Educational Technology) - Conicle operates within a rapidly evolving digital learning landscape, focusing on enhancing educational experiences through technology. This industry demands innovation, adaptability, and a user-centric approach. Company Size: While the exact size isn't provided, a company with a dedicated graphic design role for online courses and marketing suggests a moderately sized organization with established GTM and product development functions. Founded: Information on the founding date is not provided, but the company's focus on online courses and technology implies a modern, forward-thinking organization.

Team Structure:

• The Graphic Designer will likely be part of a larger Creative or Marketing department, working closely with content creators, instructional designers, and marketing specialists.
• Reporting structure would typically be to a Creative Director, Marketing Manager, or Head of Content Production.
• Cross-functional collaboration is essential, involving frequent interaction with instructional designers to translate course content into visual assets, and with marketing teams to ensure brand consistency and campaign effectiveness.

Methodology:

• Design processes will likely be agile and iterative, responding to content development timelines and marketing campaign schedules.
• Data-driven design decisions may be employed, using learner engagement metrics or marketing campaign performance to inform visual strategies.
• Emphasis on efficiency and quality, balancing creative output with the need to meet deadlines and adhere to brand standards.

Company Website: [Company URL]

📝 Enhancement Note: Understanding Conicle's position in the EdTech industry is crucial. Operations professionals should consider how design contributes to the company's mission of improving education through technology and how their role impacts user experience and market reach.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Graphic Designer. This role requires 3-5 years of experience, indicating a professional capable of independent work and execution, but likely not yet in a senior or managerial capacity. The responsibilities are focused on creation and execution rather than strategic oversight. Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Marketing Manager. Collaboration will extend across various departments, including content development, product, and marketing, requiring strong communication and project management skills. Operations Impact: The Graphic Designer's work directly impacts the perceived quality and engagement of online courses, influencing learner retention and satisfaction. Their contributions to marketing materials are vital for brand perception, lead generation, and customer acquisition, all key GTM metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, video editing, or specific design software, potentially leading to senior or specialized design roles.
• Brand Strategy: Transition into roles with more strategic input on brand identity, visual storytelling, and marketing campaign development.
• Team Leadership: With significant experience and demonstrated leadership potential, opportunities for a Lead Graphic Designer or Art Director position may arise.
• Cross-functional Development: Gain exposure to instructional design or marketing operations, broadening understanding of the EdTech product lifecycle and GTM strategies.

📝 Enhancement Note: For operations-minded candidates, understanding the impact of design on business outcomes (learner retention, brand perception, marketing effectiveness) is key. Growth opportunities should be viewed through the lens of increasing strategic influence and operational efficiency in creative processes.

🌐 Work Environment

Office Type: On-site. This implies a traditional office setting where team members collaborate in person. Office Location(s): Bangkok, Thailand. This specific location suggests a vibrant urban environment with potential for networking and industry engagement within the Thai market.

Workspace Context:

• A collaborative office space designed to foster teamwork between designers, content creators, and marketing professionals.
• Access to necessary design hardware and software, including high-performance workstations and the full Adobe Creative Suite.
• Opportunities for informal brainstorming sessions and formal design reviews with team members and stakeholders.

Work Schedule: Standard full-time office hours, likely Monday to Friday. While the role requires working under pressure and tough timelines, the on-site nature suggests a structured work environment.

📝 Enhancement Note: The on-site requirement is important for candidates who prefer in-person collaboration and a distinct separation between work and personal life. The Bangkok location might offer specific cultural and professional advantages within the Southeast Asian market.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess technical skills, experience, and alignment with the role's requirements.
• Technical Interview/Portfolio Review: A dedicated session to discuss past projects, design process, and problem-solving approaches. Candidates will be expected to walk through their portfolio, explaining their creative choices, tools used, and outcomes achieved.
• Practical Assessment: A design challenge may be given, requiring candidates to create a storyboard, a short animation, or a graphic asset based on a specific brief, assessing their ability to work under pressure and apply design principles.
• Team/Cultural Fit Interview: Meeting with potential team members and managers to evaluate collaboration style, communication skills, and alignment with Conicle's company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (motion graphics, video editing, illustration, adherence to brand guidelines).
• Showcase Process: For each project, clearly articulate the problem statement, your design process, the tools you used, and the final outcome. Emphasize how your design achieved the business or marketing objective.
• Highlight Technical Proficiency: Be prepared to discuss your technical workflow, software usage, and problem-solving approaches for complex design tasks.
• Demonstrate Brand Acumen: If possible, include examples where you successfully applied corporate identity guidelines or adapted designs for specific marketing campaigns.
• Prepare for Specifics: Be ready to discuss your experience with Adobe After Effects, color theory, typography, and Gestalt principles, and how you applied them in your work.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge provided, ensuring you grasp the objectives, target audience, and constraints.
• Time Management: Practice creating design assets within a time limit, focusing on delivering a complete and well-reasoned solution rather than perfection.
• Articulate Rationale: Be prepared to explain your design choices clearly and concisely, justifying them based on the brief and design principles.

📝 Enhancement Note: For a design role, the portfolio is paramount. Candidates should treat its presentation as a core part of the interview process, demonstrating not just creativity but also strategic thinking and operational efficiency in their design workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For image manipulation, retouching, and graphic asset creation.
• Adobe Illustrator: For vector graphics, logo design, and illustration.
• Adobe After Effects: The core tool for motion graphics creation and animation.

Analytics & Reporting:

• While not directly mentioned, an understanding of how design impacts engagement metrics (e.g., video watch time, course completion rates) might be beneficial. Familiarity with basic analytics dashboards used by marketing or product teams could be an advantage.

CRM & Automation:

• Primarily relevant for understanding how marketing assets are deployed. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) could provide context for how design assets integrate into broader campaigns.

📝 Enhancement Note: Proficiency in the specified Adobe Creative Suite tools is non-negotiable. While direct experience with analytics or CRM might not be a requirement, understanding how design contributes to measurable business outcomes is a valuable trait for operations-minded candidates.

👥 Team Culture & Values

Operations Values:

• Efficiency: A strong emphasis on delivering high-quality work within tight timelines, optimizing design processes to maximize output.
• Collaboration: A willingness to work closely with cross-functional teams (content, marketing, product) to achieve shared goals.
• Creativity & Innovation: A drive to produce visually engaging and original content that enhances the learning experience and brand appeal.
• Attention to Detail: Meticulousness in execution, particularly in adhering to corporate identity guidelines and ensuring professional polish in all visual assets.
• Adaptability: The ability to respond effectively to changing project requirements and feedback.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and discussions, contributing visual expertise to content development and marketing strategy.
• Constructive Feedback: Openness to receiving and providing constructive feedback on design work to improve overall project quality.
• Proactive Communication: Keeping stakeholders informed about project status, potential challenges, and timelines.

📝 Enhancement Note: Conicle's values likely align with the fast-paced EdTech environment, emphasizing efficiency, collaboration, and innovation. A candidate's ability to integrate seamlessly into these operational values will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Constraints: Effectively translating educational content and marketing objectives into visually compelling designs while adhering to strict brand guidelines and tight deadlines.
• Managing Workflow Under Pressure: Consistently delivering high-quality work when faced with demanding timelines and multiple project priorities.
• Evolving EdTech Landscape: Staying abreast of new design trends, animation techniques, and digital learning platform advancements to ensure content remains fresh and engaging.
• Cross-functional Communication: Clearly articulating design rationale and managing expectations across diverse teams with varying technical and creative backgrounds.

Learning & Development Opportunities:

• Advanced Animation Techniques: Pursuing training or certifications in advanced motion graphics and visual effects.
• Industry Trends: Engaging with design communities, attending webinars, and following industry leaders to stay updated on best practices in graphic design, video editing, and EdTech content creation.
• Project Management Skills: Developing project management capabilities to better handle multiple concurrent design projects and collaborate effectively with GTM operations.
• Strategic Design Input: Growing into a role where design strategy plays a more significant part in course development and marketing campaigns.

📝 Enhancement Note: Challenges in this role often stem from the intersection of creative demands and operational realities (deadlines, brand consistency). Growth opportunities should be viewed not just as skill enhancement but also as increasing strategic impact within the company's GTM and product development functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating motion graphics for an online course module. What are the key steps from concept to final delivery?" (Focus on workflow, tools, and iteration).
• "How do you ensure your designs align with a company's brand identity and marketing objectives?" (Highlight understanding of brand guidelines and GTM impact).
• "Walk us through a challenging design project where you had to work under significant pressure or with a tight deadline. How did you manage it, and what was the outcome?" (Demonstrate problem-solving and time management).

Company & Culture Questions:

• "What interests you about Conicle and the EdTech industry?" (Show research into the company and sector).
• "How do you approach collaboration with non-designers, such as instructional designers or marketing managers?" (Emphasize communication and teamwork).
• "How do you stay updated on the latest design trends and software?" (Illustrate commitment to continuous learning).

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a mini-case study. Explain the problem, your solution, the tools and techniques used, and the results or impact.
• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-quality examples.
• Highlight Key Skills: Explicitly point out where your work demonstrates proficiency in After Effects, illustration, color theory, typography, and brand adherence.
• Concise Explanations: Be prepared to articulate your design choices and process efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of how design serves business objectives, a critical perspective for operations-oriented candidates.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the careers page.
• Tailor your Resume: Highlight experience with motion graphics, video editing, Adobe After Effects, and any experience in the EdTech or marketing sectors. Quantify achievements where possible (e.g., "Increased learner engagement by X% through animated course introductions").
• Curate Your Portfolio: Ensure your portfolio prominently features your strongest motion graphics, video editing, and illustration work. Organize it logically and be ready to present it confidently during interviews. Include case studies that explain your design process and outcomes.
• Research Conicle: Understand Conicle's mission, target audience, and current course offerings. Familiarize yourself with their branding and visual style to tailor your application and interview responses.
• Prepare for Design Challenges: Practice creating quick design assets or storyboards under timed conditions, focusing on clear rationale and effective communication of your ideas.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.