Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: CoCreativ (Industrial Color division)

Location: New York, New York, United States

Job Type: Full-Time

Category: Creative Operations / Design Operations

Date Posted: August 15, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on translating creative concepts into tangible visual assets across various media, requiring a strong understanding of design principles and digital production workflows.

• The Graphic Designer will be instrumental in enhancing brand presentation through compelling visual storytelling, from initial research and concept development to final asset delivery.

• Success in this position hinges on meticulous attention to detail, proficiency in industry-standard design software, and the ability to collaborate effectively within a fast-paced creative environment.

• This position is crucial for maintaining visual consistency and elevating the creative output for a leading production agency serving global brands.

📝 Enhancement Note: While the job title is "Graphic Designer," the context provided by "Industrial Color" and "CoCreativ" as creative production agencies, along with responsibilities like presentation design, digital campaigns, and title sequences, indicates a strong need for operational excellence in design execution. This role is more than just aesthetic creation; it's about the efficient and effective delivery of design assets within a production lifecycle, aligning it with operations disciplines.

📈 Primary Responsibilities

• Conduct in-depth design research, sourcing visual references and inspiration to inform and elevate creative concepts for diverse projects.

• Develop and produce visually compelling presentations, digital banners, collateral, eCommerce assets, social media graphics, and video title sequences.

• Collaborate closely with the Creative Director, senior creatives, producers, and cross-functional teams to conceptualize and execute design projects from inception to completion.

• Explore and define distinctive color palettes and typographic treatments to enhance visual impact and brand identity across all deliverables.

• Articulate and present design ideas clearly and persuasively to internal teams and external stakeholders, ensuring alignment with project objectives and client expectations.

• Develop and maintain style guides, brand guidelines, and standards documentation to ensure visual consistency and quality across all creative output.

• Adapt design approaches and creative solutions for varied project types and scales, demonstrating versatility and problem-solving capabilities.

• Contribute to the development and delivery of compelling creative pitches and proposals, showcasing innovative design thinking.

📝 Enhancement Note: The emphasis on "polished, visually compelling presentations," "digital campaigns," "eCommerce assets," and "video title sequences" points to a need for a designer who understands production pipelines and client-facing deliverables. The responsibility of creating "style guides and standards documentation" highlights a crucial operations-oriented aspect of ensuring brand consistency and scalability.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Communication Design, or a related field is typically expected for a role of this nature, though equivalent professional experience may be considered.

Experience: 3+ years of professional graphic design experience, with a proven track record of delivering high-quality creative work across various media and project scales. Demonstrable experience in client-facing roles or agency environments is highly valued.

Required Skills:

• Expertise in color theory, composition, typography, and layout design principles across multiple platforms.

• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and After Effects.

• Strong skills in presentation design software such as Keynote and Google Suite.

• Exceptional written and verbal communication skills for articulating design rationale and collaborating with diverse teams.

• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• A strong portfolio showcasing a diverse range of design work, visual storytelling capabilities, and a unique point of view.

Preferred Skills:

• Proficiency in Figma for collaborative design and prototyping.

• Strong storyboarding and illustration/drawing abilities.

• Experience with motion graphics design and video editing software (e.g., Premiere Pro).

• Familiarity with graphic visualizations, environmental graphics, book design, or magazine publications.

• A keen understanding of current trends in advertising, culture, and digital media.

• Experience working with large global brands or in an agency setting.

📝 Enhancement Note: The explicit mention of After Effects, Figma, and Keynote alongside the core Adobe Suite suggests a need for a designer who is not only proficient in static design but also capable of contributing to motion graphics and interactive presentations, common in modern creative operations. The preference for storyboarding and motion design skills indicates a leaning towards roles that bridge design and content production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional design work, demonstrating breadth and depth across various project types (e.g., digital campaigns, presentations, video graphics).

• Case studies that highlight the design process, from initial concept generation and research to final execution, emphasizing problem-solving and strategic thinking.

• Examples of work that illustrate a strong command of typography, color theory, and composition.

• Deliverables that showcase adaptability to different brand aesthetics and project requirements.

Process Documentation:

• Projects that demonstrate the ability to translate creative briefs into actionable design concepts and deliverables.

• Work examples that show an understanding of production workflows and the ability to deliver assets in various formats suitable for print, digital, and motion media.

• Portfolio pieces that reflect an efficient and organized approach to design execution, particularly for projects requiring multiple iterations or variations.

📝 Enhancement Note: For a role like this, a portfolio is not just a showcase of aesthetic talent but also a demonstration of process and operational capability. The ability to document the journey from brief to final asset, showing how research informed design and how standards were applied, is critical. This aligns with operations' focus on repeatable, scalable, and high-quality output.

💵 Compensation & Benefits

Salary Range: The anticipated salary range for this role is $90,000 - $115,000 annually. This range is determined by factors such as labor market conditions, job type, internal equity, and budget, with the final offer being calibrated based on work location, individual candidate experience, and skills relative to job requirements.

Benefits:

• Major Medical Insurance

• Dental Insurance

• Vision Insurance

• Flexible Spending Account (FSA)

• Health Savings Account (HSA)

• Employee Discounts

Working Hours: This is a full-time position. While standard working hours are expected, evening or weekend work may occasionally be required during major projects, reflecting the demands of a client-service production environment.

📝 Enhancement Note: The specified salary range is competitive for a mid-level Graphic Designer in a major metropolitan area like New York City, especially within a specialized creative production agency. The benefits package is comprehensive, typical for full-time roles in the US creative industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative Production / Advertising / Digital Media. Industrial Color, as a division of CoCreativ, operates at the intersection of creative services and production technology, partnering with leading global brands and agencies to deliver high-impact visual content.

Company Size: CoCreativ, encompassing Industrial Color and other integrated companies, is likely a mid-to-large sized organization within the creative services sector, employing a significant number of creative, technical, and production professionals. This size suggests a structured environment with opportunities for specialization and cross-functional collaboration.

Founded: Industrial Color has been a leader in digital production and post-production for over 30 years, indicating a long-standing reputation for innovation and client service in the industry.

Team Structure: The Graphic Designer will likely be part of a broader creative department, reporting to a Creative Director. They will collaborate closely with senior creatives, art directors, producers, project managers, and potentially motion designers and editors. The team structure is designed to support complex client projects requiring diverse skill sets.

Methodology: The agency's approach is rooted in a culture of innovation, leveraging state-of-the-art digital production and post-production solutions. This implies a data-informed creative process, where insights from research and client feedback are integrated into design execution, and efficiency is driven by optimized workflows and technology.

Company Website: https://www.cocreativ.co/ (Industrial Color is a division of CoCreativ)

📝 Enhancement Note: The company's long history and its position as a "family of integrated creative production companies" suggest a mature, well-established organization with a strong focus on client relationships and delivering end-to-end creative solutions. This environment likely values efficiency, clear communication, and a collaborative spirit, all hallmarks of effective operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level within the creative operations and design spectrum. It requires independent execution of design tasks and contributions to creative concepts, with guidance from senior team members. The designer is expected to manage their workload effectively and contribute to project success.

Reporting Structure: The Graphic Designer typically reports to a Creative Director or a Senior Art Director, who oversees the creative output and provides strategic direction. This structure facilitates mentorship and professional development.

Operations Impact: The Graphic Designer's work directly impacts client satisfaction, brand perception, and the overall quality of CoCreativ's creative output. By delivering polished, on-brand, and effective visual assets, they contribute to successful client campaigns, pitches, and projects, ultimately driving revenue and client retention.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas such as motion graphics, UI/UX design, or advanced presentation design.

• Project Leadership: With experience, the designer might take on lead roles on smaller projects or specific design components of larger campaigns.

• Creative Development: Progressing to Senior Graphic Designer or Art Director roles, with increased creative ownership and strategic input.

• Cross-functional Exposure: Gaining exposure to different facets of the production process, including project management and client relations.

📝 Enhancement Note: The growth path for a Graphic Designer in a production agency often involves specializing in areas that align with client needs and industry trends, such as motion graphics or digital experience design. The ability to manage projects efficiently and contribute to client presentations also opens doors to more senior creative or even operational management roles within the agency.

🌐 Work Environment

Office Type: This is a hybrid role, meaning the designer will have flexibility to work both remotely and from the company's office located in Tribeca, NY. This setup aims to balance focused individual work with collaborative team interaction.

Office Location(s): Headquarters in Tribeca, NY, with additional offices and studios in Los Angeles. The New York office is the primary hub for this role.

Workspace Context:

• The office environment is likely dynamic and collaborative, fostering interaction among creative professionals.

• Access to state-of-the-art digital production and post-production facilities and technology is a key aspect of working at Industrial Color.

• Opportunities for spontaneous collaboration and brainstorming with colleagues are facilitated by the office presence.

Work Schedule: Full-time employment. While specific daily hours may vary based on project demands, the hybrid model allows for flexibility in managing personal and professional schedules, with an understanding that occasional evening or weekend work may be necessary for critical project phases.

📝 Enhancement Note: A hybrid work environment in a creative production agency often involves scheduled office days for team meetings, brainstorming sessions, and collaborative work, while remote days are used for focused individual tasks. This balance is crucial for maintaining both team cohesion and individual productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.

• Creative Assessment: Candidates may be asked to complete a design exercise or present their portfolio to showcase design skills, problem-solving abilities, and presentation style. This often involves explaining the creative process, rationale, and impact of their work.

• Team/Hiring Manager Interview: Discussion about experience, work style, collaboration approach, and cultural fit with the creative team and hiring manager.

• Stakeholder Interview (Potential): Depending on the role's impact, interviews with other key stakeholders or department heads might be included.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Aim for 5-8 diverse projects that highlight your versatility and skills in areas mentioned in the job description (presentations, digital assets, motion graphics if applicable).

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, the tools used, and the outcome or impact. Use visuals effectively to support your narrative.

• Demonstrate Process: Highlight your research, sketching, concept development, and iteration phases. This shows your strategic thinking and problem-solving approach.

• Showcase Versatility: Include examples that demonstrate your command of typography, color theory, layout, and your ability to adapt to different brand styles and project types.

• Prepare for Presentation: Be ready to walk through your portfolio, explaining your choices and rationale clearly and concisely. Practice your presentation to ensure it flows well and stays within time limits.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and any constraints.

• Time Management: Allocate your time wisely to ensure you can deliver a well-thought-out and polished solution within the given timeframe.

• Focus on Rationale: Be prepared to explain the "why" behind your design decisions, linking them back to the brief and strategic goals.

• Presentation Clarity: Organize your thoughts and deliverables clearly for presentation, whether it's a digital submission or a live walkthrough.

📝 Enhancement Note: The interview process for creative roles, especially in agencies, heavily emphasizes the portfolio. Candidates should prepare to not only show their work but also to articulate the strategic thinking and operational execution behind it. Demonstrating an understanding of client needs and the ability to deliver on-brief are key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: For layout and print design, presentations, and collateral.
  • Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe After Effects: Essential for motion graphics, title sequences, and animation.

• Presentation Software:

  • Keynote: Highly valued for creating polished and dynamic presentations.
  • Google Suite (Slides): For collaborative presentation creation and sharing.

• Collaborative Design Tools:

  • Figma: Increasingly important for UI/UX, prototyping, and collaborative design workflows.

• File Management & Collaboration:

  • Google Drive/Docs: For document creation, sharing, and team collaboration.

Analytics & Reporting: While not a primary focus for this role, an understanding of how design impacts engagement metrics (e.g., click-through rates on digital banners) can be beneficial.

CRM & Automation: Not directly applicable to this role's core function, but familiarity with project management or asset management systems used within creative operations might be advantageous.

📝 Enhancement Note: The emphasis on After Effects and Keynote, in addition to the core Adobe Suite, indicates a need for a designer who can contribute to more dynamic visual content and client-facing presentations. Proficiency in Figma is also a significant plus, reflecting modern collaborative design workflows.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, visually impactful design work that meets client objectives.

• Collaboration: A strong emphasis on teamwork, open communication, and mutual support among creative professionals and across departments.

• Innovation: Encouraging exploration of new ideas, technologies, and creative approaches to stay at the forefront of the industry.

• Client Focus: Dedication to understanding and exceeding client expectations through thoughtful design solutions and reliable execution.

• Efficiency & Adaptability: The ability to manage multiple projects effectively, adapt to changing priorities, and deliver under pressure while maintaining high standards.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with Art Directors, Creative Directors, Producers, and Project Managers to ensure designs align with project goals and production capabilities.

• Feedback-Driven: Openness to receiving and providing constructive feedback to enhance creative output and foster continuous improvement.

• Proactive Communication: Maintaining clear and consistent communication with team members and stakeholders to manage expectations and ensure project alignment.

📝 Enhancement Note: The culture at a creative production agency like Industrial Color likely values a blend of artistic talent and operational discipline. Team members are expected to be both creative visionaries and reliable executors, contributing to a collaborative environment where ideas are shared and refined.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Client Demands: Effectively translating abstract creative concepts into concrete visual assets that meet specific client briefs and brand guidelines.

• Managing Multiple Projects: Juggling numerous projects with varying deadlines, styles, and requirements simultaneously, demanding strong organizational and prioritization skills.

• Adapting to Rapidly Changing Trends: Staying current with evolving design trends, software capabilities, and client expectations in the fast-paced digital media landscape.

• Delivering Under Pressure: Meeting tight deadlines and occasional requests for weekend or evening work during critical project phases without compromising quality.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen skills in After Effects, Figma, or explore new design tools and technologies.

• Industry Exposure: Working on diverse projects for top global brands provides exposure to various industries and creative challenges.

• Mentorship: Learning from experienced Creative Directors and senior designers within the agency.

• Portfolio Enhancement: Building a robust portfolio with high-caliber work that can lead to career advancement within the company or the broader industry.

📝 Enhancement Note: The challenges in this role are typical of a high-performing creative agency environment, requiring resilience, strong time management, and a proactive approach to learning. Growth opportunities are tied to skill development and exposure to high-profile projects.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for developing a new visual concept, from initial brief to final delivery." Be prepared to discuss research methods, ideation techniques, and how you incorporate feedback.

• Problem-Solving: "Describe a time you faced a creative challenge or a tight deadline. How did you approach it, and what was the outcome?" Focus on your problem-solving methodology and ability to deliver under pressure.

• Collaboration: "How do you collaborate with team members who have different creative perspectives or technical expertise?" Highlight your communication and teamwork skills, emphasizing how you contribute to a positive team dynamic.

• Client-Facing Communication: "How do you present design concepts to clients or stakeholders to ensure buy-in?" Prepare to discuss your presentation style, your ability to articulate design rationale, and how you handle client feedback.

Company & Culture Questions:

• Brand Understanding: "What are your thoughts on CoCreativ's or Industrial Color's work, and how do you see your design style fitting in?" Research the company's portfolio and client list thoroughly.

• Team Dynamics: "What is your preferred work environment and team dynamic?" Align your answers with the collaborative and fast-paced culture described.

• Adaptability: "How do you stay current with design trends and adapt your skills to new technologies or project requirements?" Discuss your commitment to continuous learning.

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by project type or by showcasing your most impactful work first. Have a clear narrative for each piece.

• Focus on Impact: For each project, clearly state the objective, your specific role, the challenges you overcame, and the results or impact of your design. Quantify results where possible (e.g., "increased engagement by X%").

• Highlight Process & Rationale: Explain why you made certain design decisions. This demonstrates strategic thinking and understanding beyond just aesthetics.

• Be Concise and Engaging: Practice your walkthrough to ensure you are clear, confident, and engaging. Be ready to answer questions about any aspect of your work.

• Technical Proficiency: Be prepared to discuss the specific tools and software you used for each project and your level of expertise.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational efficiency, strong communication, and a collaborative mindset. The portfolio is the primary tool for showcasing these attributes, so meticulous preparation is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature projects that align with the responsibilities outlined, especially those involving presentations, digital assets, and brand consistency. Ensure it demonstrates your versatility and problem-solving approach.

• Resume Optimization: Tailor your resume to highlight 3+ years of relevant experience, specific software proficiencies (Adobe Suite, After Effects, Keynote, Figma), and achievements related to creative execution, collaboration, and delivering high-quality visual assets.

• Interview Preparation: Practice articulating your design process, rationale, and impact for key portfolio pieces. Prepare to discuss your experience with collaboration and how you handle creative challenges in a fast-paced environment.

• Company Research: Familiarize yourself with CoCreativ and Industrial Color's work, clients, and company culture. Understand their position in the creative production industry to better articulate your fit and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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