Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Carlisle Construction Materials

Location: Waukesha, Wisconsin, United States

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-02-27

Experience Level: Mid-Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute compelling visual content that translates brand strategy and product value across all marketing and communication channels for Carlisle Architectural Metals (CAM) and its five distinct brands.

• Lead the visual strategy and execution for a multi-brand portfolio, ensuring brand consistency, strategic alignment, and high-impact creative output from concept to final production.

• Collaborate cross-functionally with Marketing, Sales, Product, and other departments to understand business needs and deliver effective visual solutions that drive customer understanding and business outcomes.

• Uphold and evolve brand guidelines, identifying opportunities to strengthen brand expression and ensuring all creative deliverables meet quality standards and business objectives.

📝 Enhancement Note: The role requires a blend of strategic thinking and hands-on execution, with a strong emphasis on managing a complex, multi-brand portfolio within a B2B industrial/manufacturing context. The candidate will be instrumental in shaping brand perception and supporting sales enablement.

📈 Primary Responsibilities

• Brand Strategy & Stewardship: Lead the overall visual strategy for all five CAM brands, ensuring adherence to and refinement of brand guidelines, visual identity systems, typography, color palettes, and imagery.

• Creative Development & Execution: Conceptualize and design a wide range of digital and print assets, including email marketing campaigns, digital/print advertising, trade show materials, sales enablement tools (presentations, sell sheets, brochures), product and technical documentation, blog posts, white papers, social media content, and training materials.

• Cross-Functional Collaboration: Partner closely with Marketing leadership, Product, Engineering, Sales, Customer Fulfillment, and HR teams to translate business requirements into effective visual communications that enhance clarity and engagement.

• Operational Excellence: Manage multiple design projects simultaneously from concept to completion, ensuring timely delivery, adherence to priorities, and consistent quality standards, while also maintaining organized asset libraries and identifying workflow efficiencies.

• Innovation & Continuous Improvement: Stay abreast of current design trends, tools, and best practices, particularly within B2B, industrial, and technical sectors, proactively bringing new ideas and creative approaches to elevate the brand portfolio.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage complexity across multiple brands and translate technical information into accessible visuals, a common challenge in industrial B2B environments. Emphasis on both strategic brand governance and tactical execution is key.

🎓 Skills & Qualifications

Education:

Experience:

• 5–7 years of progressive experience in graphic design, visual communication, or a related creative field, with a proven track record of managing brand systems and campaign work.

Required Skills:

• Advanced proficiency in Adobe Creative Suite / Creative Cloud (Photoshop, Illustrator, InDesign).

• Exceptional design, layout, typography, and visual storytelling skills.

• Proficiency in Microsoft Office Suite, particularly PowerPoint for sales enablement and internal communications.

• Strong project management capabilities, with the ability to manage multiple priorities, deadlines, and stakeholders effectively in a fast-paced environment.

Preferred Skills:

• Experience supporting multiple brands or a complex product portfolio simultaneously.

• Direct experience in B2B marketing, manufacturing, construction, or highly technical industries.

• Familiarity with CRM and marketing automation platforms such as Dynamics 365 / ClickDimensions.

• Experience designing sales enablement collateral or technical education materials.

📝 Enhancement Note: The requirement for 5-7 years of experience and a Bachelor's degree positions this as a mid-level to senior-level role. The emphasis on B2B, industrial, and technical industries suggests a need for a designer comfortable with translating complex product information, rather than purely consumer-facing aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing experience with brand systems, visual identity development, and multi-channel campaign work.

• Include examples of translating complex or technical information into clear, engaging visual content suitable for B2B audiences.

• Showcase proficiency in creating a variety of marketing assets, including digital ads, print collateral, presentations, and potentially technical documentation or trade show elements.

Process Documentation:

• Examples of how you have applied and upheld brand guidelines, or contributed to their development or refinement.

• Case studies illustrating your process for managing multiple design projects under tight deadlines, including prioritization and stakeholder communication.

• Demonstrate an understanding of workflow optimization in design processes, such as efficient asset management, template utilization, or version control.

📝 Enhancement Note: For a Graphic Designer role, particularly in a multi-brand industrial setting, the portfolio is paramount. It should explicitly show the ability to adapt design for different brands and complex product information, demonstrating a strategic approach to visual communication beyond pure aesthetics.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401(k)).

• Paid time off, including vacation days, sick leave, and holidays.

• Opportunities for professional development, training, and continuing education.

• Potential for performance-based bonuses or incentives.

Working Hours:

• Standard work hours are 40-50 hours per week, Monday through Friday.

• Hybrid work arrangement, requiring a balance of in-office and remote work, offering flexibility.

• Flexibility may be required based on customer and business needs, with potential for occasional extended hours.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role and experience level in the specified region. Actual compensation will depend on the candidate's specific qualifications, experience, and the company's compensation structure. The "40-50 hours per week" indicates potential for overtime or a demanding workload common in marketing/creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing / Construction Materials

Company Size: Carlisle Construction Materials (CAM) is part of Carlisle Companies, a diversified manufacturing company. While the exact size of the CAM division isn't specified, Carlisle Companies Inc. is a Fortune 500 company, indicating a large, established corporate structure with significant resources and established processes.

Founded: Carlisle Companies was founded in 1917, suggesting a long history of stability and industry presence.

Team Structure:

• The Graphic Designer will be integrated into the marketing function, likely reporting to a Marketing Manager or Director.

• This role requires close collaboration with brand managers, product marketers, digital marketing specialists, and sales teams across CAM's five brands.

Methodology:

• Design processes will likely be guided by established brand governance and marketing strategies.

• Emphasis on data-driven decision-making for creative effectiveness, though specific metrics are not detailed.

• Workflow optimization is encouraged, suggesting a culture that values efficiency and continuous improvement in creative production.

Company Website: https://www.carlisleconstructionmaterials.com/ (derived from company name)

📝 Enhancement Note: As part of a large Fortune 500 company, Carlisle Construction Materials likely operates with established corporate processes, brand guidelines, and a structured marketing department. The multi-brand environment suggests a need for a designer who can navigate and maintain distinct brand identities within a larger corporate framework.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level to Senior-Level (5-7 years of experience) within the creative and marketing function. It involves significant autonomy in executing design projects and a strategic influence on visual brand direction.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director, working within a broader marketing team that supports multiple brands.

Operations Impact: The Graphic Designer's impact is critical in shaping brand perception, supporting sales enablement through effective collateral, and contributing to overall marketing campaign success. High-quality visuals directly influence customer engagement, brand recognition, and the perceived professionalism of CAM and its brands.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in B2B industrial design, technical documentation visualization, or brand system development.

• Leadership: Potential to grow into a Senior Graphic Designer, Art Director, or Creative Lead role, managing more complex projects or leading design initiatives.

• Skill Expansion: Opportunity to gain experience with marketing automation platforms and CRM systems, and to influence digital marketing strategies through visual content.

• Cross-Functional Exposure: Develop a deeper understanding of product development, sales processes, and customer service through close collaboration with these departments.

📝 Enhancement Note: The role offers a clear path for growth within a large organization, with opportunities to specialize in a niche industry or move into more senior creative leadership positions. The hybrid nature also aligns with modern career development expectations.

🌐 Work Environment

Office Type: The role is based in a professional, collaborative office environment in Waukesha, WI, equipped with modern office tools and systems.

Office Location(s): The primary office is located at 1600 AIRPORT RD, WAUKESHA, Wisconsin, 53188-2460.

Workspace Context:

• The environment is described as professional and collaborative, suggesting opportunities for in-person interaction and team brainstorming.

• Access to modern office tools and systems implies a well-equipped workspace conducive to design work.

Work Schedule:

• Standard work hours are 40-50 hours per week, Monday through Friday.

• A hybrid work arrangement is in place, requiring a balance between in-office and remote work.

• Flexibility may be required based on business needs, indicating a dynamic work environment.

📝 Enhancement Note: The hybrid work model offers a balance between in-office collaboration and remote flexibility, appealing to modern professionals. The "40-50 hours" suggests a commitment level expected in creative roles supporting a dynamic business.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation/Review: A dedicated session where candidates present their portfolio, discussing key projects, design rationale, problem-solving approaches, and impact. Be prepared to discuss specific examples of brand stewardship and multi-brand management.

• Skills Assessment: Potential for a design exercise or case study to evaluate practical design skills, strategic thinking, and ability to translate technical information into visuals under time constraints.

• Behavioral/Situational Interviews: Questions will likely focus on collaboration, project management, handling feedback, and adapting to different brand needs.

• Final Interview: May involve meeting with senior marketing leadership or other key stakeholders to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate your portfolio to highlight projects relevant to B2B, industrial, or technical environments if possible.

• Clearly articulate the strategic objectives behind each project, your design process, and the measurable impact (e.g., increased engagement, improved clarity, sales enablement effectiveness).

• Be ready to discuss how you manage brand guidelines, maintain consistency across multiple brands, and translate complex information visually.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clarity, brand consistency, and strategic communication over elaborate aesthetics.

• Practice articulating your design decisions concisely and justifying them based on project objectives and target audience.

• Be prepared to discuss how you would approach designing for multiple brands simultaneously, ensuring distinct identities while maintaining overall cohesion.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should be prepared to not only showcase aesthetically pleasing work but also to articulate the strategic thinking and business impact behind their designs, particularly in a multi-brand, B2B context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite / Creative Cloud: Advanced proficiency is mandatory, including Photoshop, Illustrator, and InDesign. Expect to use these daily for creating a wide array of marketing collateral.

• Microsoft Office Suite: Strong proficiency, especially in PowerPoint, for creating sales presentations, internal communications, and supporting documentation.

Analytics & Reporting:

CRM & Automation:

• Preferred: Familiarity with CRM platforms (e.g., Microsoft Dynamics 365) and marketing automation tools (e.g., ClickDimensions) is a plus. This suggests an integration between design output and marketing campaign execution.

📝 Enhancement Note: The core technical requirement is deep expertise in Adobe Creative Suite. Familiarity with CRM and marketing automation platforms is noted as a preference, indicating that the company values designers who understand how their work integrates into broader marketing technology stacks and campaign workflows.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A deep commitment to maintaining and enhancing brand integrity and consistency across all visual touchpoints.

• Customer-Centricity: Designing with the end-user (customer) in mind, ensuring clear communication of value propositions and product benefits.

• Collaboration: A strong emphasis on working effectively with cross-functional teams to achieve shared business objectives.

• Efficiency & Best Practices: A drive to optimize creative workflows, utilize templates, and adopt industry best practices to ensure quality and timely delivery.

• Innovation: Encouraging proactive idea generation and the adoption of new design approaches to stay relevant and impactful.

Collaboration Style:

• The role requires a highly collaborative approach, working closely with marketing managers, product specialists, and sales teams to understand diverse needs.

• Expect regular creative reviews and feedback sessions, requiring adaptability and openness to constructive criticism.

• Communication will be key, involving clear articulation of design concepts and active listening to stakeholder requirements.

📝 Enhancement Note: The culture likely values a blend of creative excellence with a pragmatic, business-oriented approach. Success will depend on the designer's ability to collaborate effectively within a corporate structure and contribute to tangible business outcomes through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Brand Management: Effectively designing for five distinct brands while maintaining consistency and upholding individual brand identities can be complex.

• Translating Technical Information: Converting complex product specifications and technical data into easily understandable and visually appealing content for a B2B audience.

• Balancing Creativity with Brand Governance: Ensuring innovative design solutions adhere strictly to established brand guidelines and corporate standards.

• Managing Stakeholder Expectations: Juggling the diverse needs and priorities of multiple internal departments and brand stakeholders.

Learning & Development Opportunities:

• Industry Specialization: Gaining deep expertise in the visual language and design challenges specific to the construction materials and industrial manufacturing sectors.

• Marketing Technology Integration: Developing a better understanding of how design assets are utilized within CRM and marketing automation platforms.

• Strategic Design Influence: Evolving from execution to a more strategic role in shaping brand visual direction and campaign concepts.

• Professional Development: Access to company-sponsored training, workshops, or conferences to stay current with design trends and tools.

📝 Enhancement Note: The challenges presented are typical for designers in large, multi-brand industrial companies. The growth opportunities are substantial, offering a chance to become a subject matter expert in a specific industry and advance within a large corporate structure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new brand or refreshing an existing one. How do you ensure it aligns with the company's overall strategy?"

• "How do you approach translating complex technical information into clear and compelling visual assets for a B2B audience? Can you provide an example?"

• "Walk us through a project where you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure quality?"

Company & Culture Questions:

• "What do you know about Carlisle Construction Materials and its brands? What interests you about working in the industrial/manufacturing sector?"

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration with your team and stakeholders?"

• "How do you handle constructive criticism or feedback on your designs?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by brand or by project type (e.g., campaigns, sales collateral, technical docs).

• Narrative: For each key project, tell a story: the problem you were solving, your strategic approach, your design process, the tools used, and the outcome or impact. Quantify results whenever possible.

• Brand Focus: Highlight specific examples of your ability to manage multiple brand identities and maintain consistency.

• Technical Translation: Explicitly showcase any work that demonstrates your skill in simplifying complex information visually.

• Conciseness: Be mindful of time; focus on your strongest and most relevant examples.

📝 Enhancement Note: Candidates should prepare to discuss their design philosophy through the lens of B2B communication and brand strategy. The ability to articulate process, manage complexity, and demonstrate strategic thinking in their portfolio presentation will be critical.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Carlisle Companies careers portal.

• Portfolio Customization: Tailor your online portfolio or PDF submission to highlight projects that best demonstrate your experience with brand strategy, multi-brand management, B2B communication, and translating complex information visually.

• Resume Optimization: Ensure your resume clearly details your years of experience, proficiency in Adobe Creative Suite and PowerPoint, and any relevant experience in manufacturing, construction, or B2B environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic rationale, and project outcomes. Prepare specific examples for behavioral questions and be ready to present your portfolio with confidence.

• Company Research: Familiarize yourself with Carlisle Construction Materials, its five brands, and the broader Carlisle Companies. Understand their market position and typical marketing collateral.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.