Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Boom & Bucket Inc

Location: Austin, Texas, United States (Hybrid/Remote)

Job Type: Full-Time

Category: Marketing Operations / Brand & Creative

Date Posted: December 22, 2025

Experience Level: Mid-Level (1-5 years)

Remote Status: Hybrid / Remote (North America)

🚀 Role Summary

• Develop and execute high-impact visual assets for marketing campaigns and brand initiatives across diverse digital and physical channels.

• Collaborate closely with marketing, copywriting, and product teams to translate strategic concepts into compelling, performance-driven visuals that align with brand guidelines.

• Produce iterative creative assets for A/B testing and optimization, ensuring rapid turnaround and adaptability across multiple formats and sizes.

• Leverage AI tools to enhance creative ideation, accelerate asset production, and scale variations while maintaining a high standard of visual craft and brand integrity.

• Maintain brand consistency across Ritchie Bros.’ multi-brand ecosystem, ensuring a cohesive and professional brand presence.

📝 Enhancement Note: This role is positioned within the "Marketplace Growth / Brand & Creative" team, indicating a strong focus on design's direct contribution to business objectives and revenue generation through effective marketing. The emphasis on "real-world marketing performance instincts" and "high-converting ads" suggests a performance marketing-oriented approach to design, moving beyond purely aesthetic considerations.

📈 Primary Responsibilities

• Design a wide array of marketing assets, including but not limited to:

  • Paid media creative (social media ads, display banners, native advertising)
  • Email marketing campaign visuals and lifecycle campaign graphics
  • Landing page elements and web graphics for optimal user experience
  • Sales enablement collateral and presentation decks
  • Event materials, print collateral, and on-site signage

• Translate creative briefs and copy into clear, on-brand visual systems that effectively communicate key messages.

• Generate fast, iterative creative assets for A/B testing and campaign optimization, producing multiple formats, sizes, and variants efficiently.

• Adapt core creative concepts into various formats while rigorously maintaining design quality and brand standards.

• Ensure consistent application of brand guidelines across Ritchie Bros.’ diverse portfolio of brands.

• Foster strong collaborative relationships with Growth, Brand, Product, and Sales teams to ensure timely and effective delivery of design projects.

• Proactively integrate AI tools for accelerated ideation, creative variant generation, layout exploration, image editing (background removal, expansion), and efficient resizing/versioning of assets, while upholding a high standard of craft and brand accuracy.

📝 Enhancement Note: The responsibilities highlight a tactical, execution-focused role with a clear emphasis on performance marketing design. The inclusion of "producing fast, iterative creative for testing and optimization" and "leveraging AI tools to accelerate ideation and automation" points to a dynamic, data-informed design process critical for modern GTM strategies.

🎓 Skills & Qualifications

Education:

Experience:

• 1-5 years of professional graphic design experience, with a strong preference for agency or in-house marketing team environments.

Required Skills:

• Design Fundamentals: Exceptional eye for composition, spacing, color theory, and typography. Ability to translate complex information into clear, customer-friendly visual narratives. Deep understanding of brand systems and maintaining visual consistency across platforms.

• Marketing Creative Proficiency: Proven ability to design effective marketing collateral, including paid media ads, email campaign graphics, landing page visuals, and sales presentations.

• Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign). Strong working knowledge of Figma for collaborative design workflows. Competence in Canva for rapid, templated asset production.

• Asset Handoff: Familiarity with exporting assets for web and paid media, understanding specifications, versioning, and file management best practices.

• Working Style: Highly organized, detail-oriented, and adept at managing multiple projects simultaneously in a fast-paced environment. Comfortable receiving and incorporating feedback, with the ability to articulate design rationale.

Preferred Skills:

• Experience designing creative specifically for high-converting ads or growth marketing experiments.

• Basic understanding of key marketing metrics (e.g., CTR, CVR, A/B testing) and how design impacts them.

• Familiarity with motion graphics or basic video editing tools (e.g., After Effects) for simple animations.

• Experience working within a large, established organization or a multi-brand portfolio.

• Aptitude for building repeatable design workflows, templates, and design systems to enhance efficiency.

📝 Enhancement Note: The requirement for "agency experience or in-house marketing team experience strongly preferred" and a portfolio demonstrating "Marketing/performance creative" indicates that candidates should highlight projects with clear business objectives and quantifiable results, rather than purely aesthetic design work. The emphasis on AI tools suggests a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight your ability to create high-impact marketing and brand assets across various channels (digital and print).

• Include case studies or detailed descriptions for at least one marketing campaign where your design directly contributed to measurable outcomes (e.g., increased engagement, conversion rates, lead generation).

• Demonstrate strong visual fundamentals, including layout, typography, color theory, and visual hierarchy, across all included projects.

• Present a range of asset types, such as paid media ads, email graphics, landing page visuals, and presentation slides, to showcase versatility.

Process Documentation:

• Be prepared to discuss your workflow for translating creative briefs into design concepts and final assets.

• Provide examples of how you manage feedback and iterate on designs to meet project objectives and stakeholder expectations.

• Explain your approach to maintaining brand consistency and adapting designs across different platforms and formats.

• Discuss your experience or willingness to integrate AI tools into your design process to improve efficiency and scale creative output.

📝 Enhancement Note: Candidates should curate their portfolios to emphasize the "performance instincts" mentioned in the role summary. This means selecting projects that clearly demonstrate how their design work drove business results and being ready to articulate the "why" behind their design choices in the context of marketing goals.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and holiday schedule.

• Retirement savings plan with company match (e.g., 401k).

• Opportunities for professional development, including training on AI design tools and marketing analytics.

• Flexible work arrangements supporting hybrid and remote work within North America.

Working Hours:

• Standard full-time work week, approximately 40 hours per week.

• Flexibility may be offered within hybrid and remote arrangements, with core collaboration hours expected.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for Graphic Designers in similar roles and locations within the US. Actual compensation will be determined by factors such as specific experience, skills, interview performance, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Industrial Marketplace sector, specifically focusing on heavy equipment auctions and remarketing. This industry typically involves large-scale transactions, a diverse customer base (businesses and individuals), and a need for clear, trustworthy communication.

Company Size: Boom & Bucket Inc (Ritchie Bros.) is a large, established organization, indicated by its global presence and comprehensive service offerings. This means operations professionals can expect a structured environment with established processes, but also opportunities to influence and improve them within a significant market player.

Founded: Ritchie Bros. was founded in 1958, signifying a long history and deep expertise in its industry, suggesting a stable and experienced operational foundation.

Team Structure:

• The Graphic Designer will be part of the Marketplace Growth / Brand & Creative team, suggesting a direct alignment with revenue-generating activities and brand strategy.

• This team likely collaborates closely with Marketing Operations, Digital Marketing, Sales, and Product teams to ensure cohesive Go-To-Market (GTM) strategies.

Methodology:

• The company's emphasis on "high-impact marketing and brand assets across digital and physical channels" and "real-world marketing performance instincts" points to a data-driven and results-oriented approach to creative production.

• Expect a process that involves clear briefs, collaborative feedback loops, iterative design for optimization, and a focus on measurable outcomes.

• The explicit mention of leveraging AI tools indicates a forward-thinking methodology that embraces technology to enhance efficiency and creative output.

Company Website: https://www.boomandbucket.com/

📝 Enhancement Note: The company's industry and size imply a need for designers who can balance creative excellence with practical, performance-driven outputs. Understanding the industrial marketplace context will be beneficial for candidates looking to align their design work with business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is an Individual Contributor at a Mid-Level (1-5 years of experience). It's an execution-focused position designed for designers who can independently produce high-quality work and contribute to campaign performance through their visual expertise.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Marketing Manager, or a senior member of the Brand & Creative team. This structure provides guidance and oversight while allowing for significant autonomy in day-to-day tasks.

Operations Impact: Design work directly influences customer perception, engagement, and conversion rates across all marketing touchpoints. By creating clear, compelling, and brand-aligned visuals, this role directly supports marketplace growth, sales enablement, and overall brand equity, thereby impacting revenue.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing design, AI-assisted creative workflows, or motion graphics.

• Cross-Functional Exposure: Gain experience working with diverse marketing functions (e.g., demand generation, product marketing) and understanding their design needs.

• Systems Thinking: Develop skills in building and maintaining design systems or repeatable templates to drive efficiency across a large organization.

• Leadership Potential: With proven success, opportunities may arise to mentor junior designers or lead specific creative projects.

📝 Enhancement Note: The role is framed as execution-focused but with a clear link to business impact. Growth opportunities will likely stem from demonstrating the ability to not only create effective visuals but also to understand and contribute to the broader marketing and GTM strategy.

🌐 Work Environment

Office Type: Hybrid / Remote (North America). This indicates a flexible work model that combines in-office collaboration with remote work capabilities.

Office Location(s): While the primary location mentioned is Austin, Texas, the remote option extends to North America, suggesting a distributed team model. This offers flexibility but also requires strong self-management and communication skills.

Workspace Context:

• The hybrid model suggests opportunities for in-person collaboration and team building, fostering a connected work environment.

• Remote work requires a self-disciplined approach to managing workload, maintaining productivity, and staying connected with the team through digital channels.

• Access to standard design software and collaborative platforms will be essential for seamless workflow across distributed and in-office team members.

Work Schedule: A standard 40-hour work week is expected, with flexibility in daily scheduling to accommodate the hybrid and remote nature of the role. Core collaboration hours will likely be established to ensure team alignment.

📝 Enhancement Note: For candidates in North America, this role offers significant flexibility. Success in this environment will depend on strong communication, time management, and the ability to collaborate effectively across different locations and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with role requirements.

• Hiring Manager Interview: A discussion focusing on your experience, design philosophy, approach to marketing creative, and understanding of brand consistency. Expect questions about your portfolio highlights.

• Design Challenge/Portfolio Review: A practical exercise or in-depth review of your portfolio where you'll present specific projects, discuss your process, and explain how your designs achieved marketing objectives. This is where your "marketing performance instincts" will be evaluated.

• Cross-Functional Interview: Interaction with team members from Marketing, Product, or Sales to assess collaboration skills, ability to take feedback, and communication style.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and strategic alignment.

Portfolio Review Tips:

• Performance Focus: Select 2-3 key projects that clearly demonstrate how your design work contributed to marketing goals (e.g., high CTR ads, successful campaign visuals, conversion-optimized landing pages). Quantify results where possible.

• Process & Rationale: Be prepared to walk through your entire design process for each selected project. Explain your strategic thinking, design choices, and how you addressed client/stakeholder needs.

• AI Integration: If you have examples of using AI tools to enhance your work, highlight them and explain the benefits (e.g., faster iteration, creative exploration).

• Brand Consistency: Showcase examples of how you've maintained brand integrity across different assets or within a multi-brand environment.

• Clarity & Conciseness: Present your portfolio in a clear, organized digital format (e.g., PDF, personal website). Ensure each project has a brief, compelling description.

Challenge Preparation:

• If a design challenge is presented, focus on understanding the brief thoroughly. Prioritize clarity, brand alignment, and strategic messaging.

• Be ready to articulate your approach and justify your design decisions, even within a limited timeframe.

• Consider how your design could be tested or optimized, demonstrating performance-oriented thinking.

📝 Enhancement Note: The interview process heavily emphasizes portfolio demonstration and the ability to link design work to tangible business outcomes. Candidates should prepare specific examples that showcase their "marketing performance instincts" and how they leverage tools (including AI) to achieve these results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for comprehensive graphic design tasks.

• Figma: Strong working knowledge needed for collaborative design workflows, prototyping, and asset handoff.

• Canva: Competence in using Canva for fast, templated production and potentially for empowering non-designers to create basic branded assets.

Analytics & Reporting:

CRM & Automation:

AI Tools:

• Explicitly mentioned as a requirement. Candidates should demonstrate comfort and curiosity with AI tools for ideation (e.g., Midjourney, DALL-E), asset generation, variant creation, image editing, and resizing/versioning.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, Canva, and AI tools indicates the core technical requirements. Candidates should be prepared to discuss their experience and proficiency with these platforms, particularly how they are used in a marketing and performance context.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating visuals that not only look good but also drive measurable business results, such as engagement, conversions, and leads.

• Collaboration: A culture of working closely with cross-functional teams (Marketing, Product, Sales) to understand needs and deliver cohesive creative solutions.

• Efficiency & Agility: Embracing tools and processes, including AI, to work faster, iterate effectively, and manage multiple projects simultaneously.

• Brand Stewardship: A deep respect for brand guidelines and a commitment to maintaining visual consistency across all touchpoints for a large, multi-brand organization.

• Continuous Improvement: Openness to feedback, iterative design, and leveraging data to optimize creative output.

Collaboration Style:

• Expect a highly collaborative environment where designers partner with marketers, copywriters, and product managers.

• Communication channels will likely include regular team meetings, project management tools, and direct messaging for quick feedback and alignment.

• A proactive approach to communication and a willingness to share work-in-progress for feedback are crucial.

📝 Enhancement Note: The company values are centered around driving performance, efficiency, and collaboration through design. Candidates should highlight experiences that demonstrate these qualities in their previous roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce high volumes of creative assets quickly for testing while maintaining a high standard of craft and brand integrity.

• Multi-Brand Management: Ensuring design consistency and brand differentiation across a portfolio of potentially diverse brands within the Ritchie Bros. ecosystem.

• Integrating AI Effectively: Learning to leverage AI tools to enhance creativity and efficiency without compromising originality or brand standards.

• Translating Data into Design: Effectively interpreting marketing metrics and A/B test results to inform and optimize future design iterations.

Learning & Development Opportunities:

• Performance Design Mastery: Gaining deeper insights into what makes marketing creative perform well through exposure to campaign data and A/B testing.

• AI Design Workflow Specialization: Becoming proficient in leveraging AI tools for advanced creative production and exploring new possibilities in design automation.

• Brand Systems Development: Contributing to or learning about the creation and maintenance of design systems for large organizations.

• Cross-Functional Skill Development: Understanding the broader marketing and GTM strategies that design supports, potentially leading to broader marketing operations or creative strategy roles.

📝 Enhancement Note: The challenges are directly related to the performance-oriented nature of the role and the dynamic digital marketing landscape. Growth opportunities are tied to mastering these challenges and expanding skill sets in high-demand areas like performance creative and AI-assisted design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad or campaign asset that directly led to a measurable business outcome. What was your process, and what were the results?" (Focus on quantifiable impact and your role.)

• "How do you approach translating a complex marketing brief or product feature into a clear, compelling visual?" (Highlight your ability to simplify information and communicate effectively.)

Company & Culture Questions:

• "What do you understand about Ritchie Bros. and the industrial marketplace industry?" (Demonstrate research into the company and its market.)

• "How do you envision using AI tools to enhance your design process here?" (Connect your AI skills to the company's stated goals.)

Portfolio Presentation Strategy:

• Storytelling with Data: For your chosen performance-focused projects, structure your presentation around the problem, your solution (design), and the results (metrics).

• Process Walkthrough: Clearly explain your steps from brief to final asset, highlighting key decisions and collaborations.

• AI Integration Showcase: If applicable, demonstrate how AI tools were used to achieve specific outcomes or efficiencies in your project.

• Concise and Focused: Aim for 5-7 minutes per project to keep the review engaging and allow time for discussion.

📝 Enhancement Note: Prepare specific examples that align with the job description's emphasis on performance, iteration, and AI. Be ready to discuss your portfolio not just from a visual standpoint, but from a strategic and results-driven perspective.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 projects demonstrating your ability to create high-impact marketing assets with measurable results. Prioritize examples of performance creative (ads, campaigns) and clearly articulate the "why" behind your design choices.

• Resume Optimization: Ensure your resume highlights relevant experience (1-5 years, agency/in-house marketing), proficiency in Adobe Creative Suite, Figma, and Canva, and any experience with AI design tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to marketing performance, and your experience with iterative design and A/B testing. Prepare to discuss your portfolio in detail, focusing on business impact.

• Company Research: Familiarize yourself with Boom & Bucket Inc. (Ritchie Bros.), its brands, and the industrial marketplace sector. Understand their mission and how design contributes to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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