Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Asico Location: Dubai, Dubai, United Arab Emirates Job Type: Full-time Category: Marketing / Creative & Media / Art & Design Date Posted: January 28, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of visually compelling designs for a diverse range of marketing collateral, including brochures, flyers, digital advertisements, and social media content, with a strong emphasis on enhancing brand presence and property appeal.
• Ensure meticulous adherence to Asico's brand identity and guidelines across all visual assets, maintaining a consistent and professional brand representation in the competitive Dubai real estate market.
• Collaborate cross-functionally with marketing, sales, and content teams to translate business objectives into impactful visual solutions, driving engagement and supporting Go-To-Market strategies.
• Develop and optimize engaging visual content for digital platforms, including the company website and social media channels, to maximize audience interaction and brand recognition.
• Proactively research and integrate current design trends and innovative techniques to keep Asico's visual communications fresh, competitive, and aligned with evolving market expectations.

📝 Enhancement Note: While the job title is "Graphic Designer," the description heavily emphasizes its role within marketing, branding, and sales efforts, particularly in the real estate sector. This suggests a strong Go-To-Market (GTM) operational focus, where design directly supports lead generation, brand positioning, and sales enablement. The role requires not just creative output but also strategic thinking about how visuals contribute to business objectives.

📈 Primary Responsibilities

• Design Creation & Production: Develop and produce high-quality, creative designs for a wide array of marketing materials such as brochures, flyers, banners, social media graphics, email templates, and website elements.
• Brand Consistency Management: Diligently ensure all visual content aligns with Asico's established brand identity, tone of voice, and visual guidelines, maintaining consistency across all design assets and touchpoints.
• Cross-Functional Collaboration: Work in close partnership with marketing, sales, and content teams to thoroughly understand project briefs, target audience needs, and business objectives, delivering designs that effectively meet these requirements.
• Digital Content Optimization: Design and produce engaging visual content specifically for the company's website, social media platforms (e.g., Instagram, LinkedIn, Facebook), and online advertising campaigns to enhance user engagement and brand visibility.
• Layout Design & User Experience: Create visually appealing and user-friendly layouts for both digital and print media, ensuring clarity, readability, and an intuitive user experience that effectively showcases properties.
• Design Updates & Iteration: Efficiently revise and update existing designs based on constructive feedback from stakeholders, evolving campaign strategies, or market performance data, demonstrating an iterative design process.
• Market Trend & Competitor Analysis: Continuously research current design trends, emerging technologies, and competitor visual strategies within the real estate industry to identify opportunities for innovation and maintain a competitive edge.
• Asset Management: Organize and maintain a comprehensive library of design assets for easy access and future use by various teams.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic support for marketing and sales. The emphasis on "property listings" and "real estate marketing" indicates a need for designs that not only look good but also effectively communicate value propositions and drive interest in properties, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, or a closely related field.

Experience:

• 2-5 years of proven professional experience as a Graphic Designer, with a strong emphasis on marketing and branding collateral.
• Demonstrated experience working in a fast-paced, deadline-driven environment, managing multiple projects simultaneously.
• Experience in the real estate industry or with branding for property development is highly advantageous.

Required Skills:

• Proficiency in Design Software: Expert-level command of the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and ideally After Effects for motion graphics.
• Design Principles Mastery: Strong understanding and practical application of typography, color theory, composition, layout techniques, and visual hierarchy.
• Digital Media Expertise: Knowledge of web design principles, UI/UX basics, and best practices for designing for various digital platforms (web, social media, email).
• Brand Stewardship: Ability to interpret and consistently apply brand guidelines to all creative output, ensuring brand integrity.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design concepts and effectively collaborate with cross-functional teams and stakeholders.
• Adaptability: Proven ability to adapt to changing business needs, creative challenges, and constructive feedback.

Preferred Skills:

• Motion Graphics & Animation: Experience with After Effects or similar tools for creating animated graphics, explainer videos, or interactive content.
• Web Design Tools: Familiarity with web design platforms or CMS (e.g., WordPress, Squarespace) for basic content updates or visual integration.
• Real Estate Marketing Acumen: Understanding of the specific design needs and audience engagement strategies within the real estate sector.
• Project Management Basics: Familiarity with project management tools or methodologies to manage design workflows efficiently.

📝 Enhancement Note: The "2-5 Years" experience level suggests an intermediate role, expected to contribute independently while also learning and growing. The emphasis on Adobe Creative Suite and core design principles is standard, but the specific mention of real estate marketing points towards a need for domain-specific visual communication skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Design Versatility: Showcase a diverse range of projects that highlight your ability to create compelling designs for various mediums (print, digital, social media, web).
• Brand Consistency Examples: Include case studies or examples that illustrate your skill in maintaining and applying brand guidelines across multiple assets and campaigns.
• Marketing Collateral Showcase: Feature examples of brochures, flyers, digital ads, and social media graphics that effectively communicate messages and drive engagement.
• Problem/Solution Focus: Present projects that clearly outline the design challenge, your creative process, and the successful outcome or impact of your design solution.
• Real Estate Relevance (if applicable): If you have experience in real estate marketing, prominently feature projects that demonstrate your understanding of this industry's visual needs.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow, from brief interpretation and concept development to final asset delivery and iteration.
• Feedback Integration: Demonstrate how you incorporate feedback from stakeholders into your design process to achieve optimal results and ensure alignment with business goals.
• Tool Proficiency Narrative: Be ready to explain your proficiency with specific design software and how you leverage these tools to achieve efficient and high-quality output.

📝 Enhancement Note: For a Graphic Designer role with GTM implications, a portfolio is crucial. It needs to showcase not just aesthetic skill but also the ability to create designs that serve a business purpose – driving interest, communicating value, and reinforcing brand identity. The expectation is to articulate the "why" behind the design choices, not just the "what."

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Dubai, UAE, a competitive salary range would typically be between AED 6,000 to AED 10,000 per month. This range can vary based on the candidate's specific portfolio, interview performance, and the exact scope of responsibilities.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents, a standard offering in the UAE.
• Paid Time Off: Generous annual leave entitlement, public holidays, and sick leave as per UAE labor law.
• Professional Development: Opportunities for training, workshops, and access to design resources to enhance skills in areas like new software, animation, or specific marketing design techniques.
• Team Collaboration: A supportive work environment that fosters creativity and encourages collaboration with marketing and sales teams.
• Exposure to Real Estate Market: Opportunity to gain valuable experience and insights into the dynamic Dubai real estate sector.

Working Hours:

• Standard full-time working hours are typically 40 hours per week (e.g., 8 hours per day, 5 days a week), with potential for occasional overtime to meet project deadlines. The specific schedule will be confirmed during the interview process.

📝 Enhancement Note: The salary estimate is based on general market research for graphic designers in Dubai, considering the 2-5 year experience bracket. It's important to note this is an estimate, and the actual compensation will be determined by Asico. Benefits are standard for the region and role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Development / Marketing. Asico operates within the dynamic and competitive real estate market of Dubai, a sector characterized by high-value transactions, significant marketing investments, and a focus on aspirational branding. Company Size: While not explicitly stated, the fact that they are hiring for specific roles like Graphic Designer suggests a growing or established organization with dedicated marketing functions. This implies a structured environment where design plays a key role in Go-To-Market strategies. Founded: Information on the founding date is not provided, but the company's presence in Dubai's real estate market indicates an established entity with a defined operational framework.

Team Structure:

• Marketing Department: The Graphic Designer will likely be part of a broader marketing team, potentially reporting to a Marketing Manager or Head of Marketing.
• Cross-Functional Collaboration: Close working relationships with sales teams, content creators, digital marketers, and potentially product/development teams to ensure cohesive messaging and branding.
• Creative Hub: The design function may operate as a central creative resource, supporting various departments with their visual communication needs.

Methodology:

• Brand-Centric Approach: Emphasis on maintaining a strong, consistent brand identity across all marketing and sales collateral.
• Data-Informed Design: While creativity is key, designs are likely informed by marketing campaign performance, audience engagement metrics, and sales feedback to ensure effectiveness.
• Agile Development (Potential): Depending on the company's internal processes, there might be an agile or iterative approach to design, incorporating feedback and making adjustments.

Company Website: https://na.asico.com/ (derived from the provided domain)

📝 Enhancement Note: The GTM context here is critical. Asico is in real estate, a visually driven industry. The Graphic Designer's role is not just to make pretty pictures but to create visuals that sell properties, build brand trust, and attract target demographics. This requires understanding the sales funnel and how design supports each stage.

📈 Career & Growth Analysis

Operations Career Level: Intermediate Graphic Designer. This role is positioned to contribute significantly to marketing and sales enablement efforts. It requires a solid foundation in design principles and software, with the expectation of delivering high-quality work independently.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Lead within the marketing department. They will collaborate closely with sales and content teams, providing essential visual support for their initiatives.

Operations Impact: The Graphic Designer's work directly impacts Asico's Go-To-Market (GTM) effectiveness by:

• Enhancing Brand Perception: Creating professional and appealing visuals that build trust and credibility with potential buyers.
• Driving Lead Generation: Designing effective digital ads, social media content, and landing page visuals that attract and convert leads.
• Supporting Sales Enablement: Developing compelling brochures, presentations, and property listings that equip the sales team with effective marketing tools.
• Improving Content Engagement: Crafting visually engaging graphics for websites and social media that capture audience attention and convey key messages.

Growth Opportunities:

• Specialization: Opportunity to specialize in specific areas of design relevant to real estate marketing, such as 3D architectural visualization rendering (if applicable), interactive property tours, or advanced digital campaign design.
• Senior Designer/Art Director Path: With demonstrated success and expanded responsibilities, progression to a Senior Graphic Designer or Art Director role, leading creative projects and potentially managing junior designers.
• Marketing Strategy Involvement: Deeper involvement in marketing strategy discussions, contributing creative insights to campaign planning and brand development.
• Cross-Functional Skill Development: Gaining a deeper understanding of sales processes, digital marketing analytics, and content strategy through collaboration.

📝 Enhancement Note: The "Operations Impact" section is crucial for framing the role beyond just design. It highlights how the designer's output contributes directly to sales and marketing operations, which is a key differentiator for GTM roles.

🌐 Work Environment

Office Type: On-site role in Dubai, United Arab Emirates. This implies a traditional office setting where collaboration and in-person brainstorming are encouraged. Office Location(s): Specific office location details in Dubai would be provided by the company. Accessibility and proximity to key business districts might be considered.

Workspace Context:

• Collaborative Environment: The role is on-site, facilitating direct interaction and spontaneous collaboration with marketing, sales, and potentially other creative team members.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and company hardware. The availability of specific tools for project management or digital asset management would be beneficial.
• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews are expected, fostering a dynamic and interactive work atmosphere.

Work Schedule:

• A standard 40-hour work week, typically Monday to Friday, is expected. Flexibility may be offered depending on project needs and company policy, but the on-site nature requires consistent daily presence.

📝 Enhancement Note: The on-site requirement is a key differentiator. It suggests a company culture that values in-person collaboration, team synergy, and potentially a more traditional work structure, which can be appealing for candidates who prefer direct interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative capabilities.
• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing your design process, key projects, and how your work aligns with Asico's brand and marketing objectives. Be prepared to talk about your role in each project and the impact of your designs.
• Skills Assessment/Test: Potentially a practical design test or a case study scenario to evaluate your problem-solving skills, design approach, and proficiency with design software under timed conditions.
• Team/Manager Interviews: Interviews with the hiring manager and potentially members of the marketing or sales team to assess cultural fit, communication skills, and understanding of the real estate market.
• Final Interview: May involve senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize those that demonstrate versatility, brand consistency, and success in marketing or sales enablement. Include real estate examples if possible.
• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges faced, and the measurable outcomes or impact of your design. Use the STAR method (Situation, Task, Action, Result).
• Highlight Brand Application: Show how you've successfully applied brand guidelines. If you have worked with established brands, explain how you maintained their integrity.
• Showcase Digital & Print: Include a mix of digital assets (social media, web banners, email graphics) and print collateral (brochures, flyers).
• Be Ready for Technical Questions: Prepare to discuss your proficiency with specific Adobe Creative Suite tools and your approach to typography, color, and layout.
• Demonstrate Understanding of Real Estate: If you have real estate experience, be ready to discuss specific design challenges and solutions within that sector.

Challenge Preparation:

• Design Test: Practice creating marketing collateral (e.g., a social media ad, a flyer for a property listing) within a set timeframe, focusing on clarity, brand alignment, and visual appeal.
• Case Study Discussion: Prepare to discuss a past project in detail, focusing on how your design contributed to business objectives. Think about how to quantify design impact (e.g., increased engagement, improved lead quality, better brand recall).
• Brand Interpretation: Be prepared to quickly analyze Asico's current brand and suggest visual improvements or new concepts.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design tests is standard for creative roles. The key is to tailor the portfolio and preparation to the specific needs of a real estate marketing graphic designer, focusing on how design supports sales and brand building in this industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: For layout design of brochures, flyers, presentations, and other print/digital publications.
  • After Effects (Preferred): For creating motion graphics, animations, and video elements for social media and digital ads.
• Microsoft Office Suite / Google Workspace: For creating presentations (PowerPoint/Google Slides) and collaborating on documents.

Analytics & Reporting (Familiarity):

• Web Analytics Tools (e.g., Google Analytics): Understanding how website traffic and user engagement are measured, and how design impacts these metrics.
• Social Media Analytics: Familiarity with metrics related to engagement, reach, and impressions for social media content.

CRM & Automation (Awareness):

• CRM Systems (e.g., Salesforce, HubSpot): Awareness of how CRM systems are used to track leads and customer interactions, and how design assets might be integrated into marketing automation workflows.
• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Understanding of email marketing and campaign execution where designed assets are deployed.

📝 Enhancement Note: The core requirement is strong Adobe Creative Suite proficiency. While not directly managing CRM or analytics, an understanding of how their designs are used within these systems and how their performance is measured is a significant advantage for a GTM-focused role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, impactful designs that stand out in a competitive market.
• Brand Integrity: A deep respect for brand guidelines and a commitment to maintaining a consistent, professional image for Asico.
• Collaboration & Communication: Valuing teamwork and open communication to ensure designs effectively meet stakeholder needs and business objectives.
• Efficiency & Timeliness: A focus on delivering high-quality work on time, understanding the critical nature of marketing deadlines in the real estate sector.
• Attention to Detail: Meticulousness in design execution, ensuring accuracy in typography, color, and layout.

Collaboration Style:

• Cross-Functional Partnership: Working closely with marketing, sales, and content teams, actively participating in discussions to understand project goals and provide creative solutions.
• Feedback-Oriented: Open to receiving and incorporating constructive criticism to refine designs and achieve the best possible outcome.
• Proactive Engagement: Taking initiative to understand project requirements fully and offering creative suggestions that can enhance campaign effectiveness.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational effectiveness. The ability to collaborate effectively and respond to feedback is crucial for ensuring that design work directly supports Asico's GTM strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring that innovative designs remain strictly within brand parameters.
• Fast-Paced Environment: Managing multiple, often urgent, design requests from various departments in a competitive market.
• Adapting to Market Trends: Staying ahead of evolving design trends and client expectations in the dynamic Dubai real estate landscape.
• Quantifying Design Impact: Demonstrating the direct contribution of design to marketing and sales objectives.

Learning & Development Opportunities:

• Advanced Design Software Skills: Training in advanced features of Adobe Creative Suite, including motion graphics, 3D rendering, or interactive design tools.
• Real Estate Marketing Specialization: Deepening knowledge of marketing strategies, buyer psychology, and visual communication specifically for the real estate sector.
• Digital Marketing Integration: Understanding how design integrates with SEO, SEM, social media marketing, and email marketing campaigns.
• Brand Strategy Development: Opportunities to contribute to broader brand strategy and visual identity development.

📝 Enhancement Note: The challenges highlight the practical realities of a GTM-focused design role. The growth opportunities point towards career development within specialized design areas or broader marketing strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from conception to final delivery, especially when working with marketing and sales teams." (Focus on collaboration, feedback loops, and project management.)
• "How do you ensure brand consistency across diverse marketing materials, and what steps do you take if you see brand dilution occurring?" (Highlight your understanding of brand stewardship and proactive measures.)
• "Tell us about a time your design significantly contributed to a marketing campaign's success or a sales team's objective. What was the outcome?" (Prepare a specific case study demonstrating impact.)
• "How do you stay updated on design trends, and how have you incorporated new techniques into your work?" (Showcase your commitment to continuous learning and innovation.)

Company & Culture Questions:

• "What do you know about Asico and the Dubai real estate market?" (Research the company's projects, values, and recent news. Understand the competitive landscape.)
• "How would you approach designing collateral for a luxury property listing versus a more affordable development?" (Demonstrate an understanding of target audience and market segmentation.)
• "Describe your ideal work environment and how you collaborate with team members." (Align your response with the on-site, collaborative nature of the role.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by the impact achieved. Start with your strongest, most relevant work.
• Narrative: For each project, clearly explain the objective, your role, your design process, the tools used, challenges overcome, and the results (e.g., increased engagement, positive feedback, sales support). Use metrics where possible.
• Visuals: Ensure your digital portfolio is clean, well-organized, and loads quickly. Have high-resolution examples ready.
• Asico Alignment: Connect your past work to Asico's potential needs. Explain how your skills and experience can directly benefit their marketing and sales efforts.
• Q&A Readiness: Anticipate questions about your design choices, technical skills, and ability to work under pressure.

📝 Enhancement Note: The interview preparation focuses on bridging the gap between pure design skill and GTM operational effectiveness. Candidates should be ready to discuss not just aesthetics but also the strategic thinking and business impact behind their work.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the application portal.
• Portfolio Customization: Ensure your portfolio prominently features relevant work, particularly in marketing collateral, branding, and digital design. If you have real estate experience, make sure it's easily accessible. Tailor your portfolio to showcase versatility and brand adherence.
• Resume Optimization: Highlight keywords from the job description, such as "Adobe Creative Suite," "brand identity," "marketing materials," "digital ads," "social media content," and "real estate marketing." Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers to strategy and behavioral questions relevant to a GTM-focused role. Research Asico's current marketing and brand presence.
• Company Research: Thoroughly investigate Asico's website, recent projects, and market position in Dubai. Understand their target audience and brand positioning to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.