Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: AlgaeCal Location: Argentina Job Type: Full-Time Category: Creative / Marketing Operations Date Posted: 2026-01-30T22:18:15.157 Experience Level: Mid-Level (2-5 years) Remote Status: On-site (Primarily, with potential for remote considerations within Argentina)

🚀 Role Summary

• Design and develop compelling digital and print assets to enhance user experience and drive sales conversions.
• Translate marketing strategies into visually impactful creative solutions across various channels, including email marketing, display ads, and social media.
• Leverage data-driven insights to inform design decisions and optimize content for measurable results.
• Collaborate with marketing and sales teams to ensure brand consistency and effective communication of value propositions.
• Contribute to a mission-driven company focused on improving bone health through innovative solutions.

📝 Enhancement Note: While the job lists "Argentina" as a location and "TELECOMMUTE" as the location type, the description implies an on-site or hybrid role within Argentina, emphasizing team collaboration. The target operations audience will benefit from clarity on whether this is a fully remote, hybrid, or primarily on-site role for candidates within Argentina.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality digital and print assets, including but not limited to email campaigns, display advertisements, social media graphics, animations, and marketing collateral.
• Ensure all creative outputs align with AlgaeCal's brand identity, messaging, and marketing objectives, with a strong focus on driving sales and conversion rates.
• Collaborate closely with marketing specialists to understand campaign goals, target audiences, and desired outcomes for each design project.
• Analyze design performance metrics and user feedback to iterate on creative solutions and continuously improve engagement and sales efficacy.
• Maintain a deep understanding of current design trends, marketing best practices, and e-commerce visual strategies to keep AlgaeCal's creative assets fresh and effective.
• Manage multiple design projects simultaneously, adhering to deadlines and maintaining a high standard of quality and creativity.
• Contribute to the development and refinement of visual style guides and brand assets to ensure consistency across all platforms.

📝 Enhancement Note: The responsibilities are tailored to a Graphic Designer role with a strong emphasis on performance marketing and sales impact, aligning with the "Revenue Operations" and "GTM" focus by highlighting how design directly contributes to business objectives like conversion rates and sales.

🎓 Skills & Qualifications

Education:

• Degree or Diploma in Graphic Design, UI/UX Design, Visual Communications, or a related design field.
• Emphasis on practical application and portfolio success over purely academic achievement.

Experience:

• Minimum of 2 years of professional experience in graphic design, with a significant portion focused on digital marketing and performance-driven creative.
• Proven track record of creating designs that have directly influenced sales, conversion rates, and user engagement.

Required Skills:

• Portfolio Excellence: A strong, results-oriented portfolio is mandatory, showcasing direct impact on sales, conversions, and opt-ins.
• Design Software Proficiency: Expert-level skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Marketing Savvy: Deep understanding of marketing trends, techniques, and how to apply them to drive sales.
• Data-Driven Design: Ability to interpret metrics and use data insights to inform and refine creative content.
• Brand Messaging: Proven ability to communicate brand identity and value propositions effectively through design.
• Typography & Visual Design: Strong command of typography, layout, color theory, and overall visual design principles.
• Digital Marketing Environment Experience: Familiarity with digital marketing funnels and campaign execution.

Preferred Skills:

• UI/UX Design Principles: Understanding of user interface and user experience design.
• Animation & Motion Graphics: Advanced skills in After Effects for creating engaging animations.
• Prototyping Tools: Experience with Figma or Adobe XD for design and prototyping.
• E-commerce Expertise: Specific experience designing for e-commerce platforms, particularly Amazon, with demonstrated sales impact.

📝 Enhancement Note: The qualifications are framed to emphasize the "performance" aspect of design, aligning with operations roles that focus on measurable business outcomes. The "marketing-savvy" and "data-driven" skills are highlighted as critical for success in a GTM context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Quantifiable Results: Demonstrate specific, measurable achievements in past design projects, such as increased conversion rates, lead generation improvements, or direct sales impact.
• Case Studies: Include detailed case studies for key projects that outline the problem, your design solution, the process followed, and the quantifiable outcomes achieved.
• Brand Alignment: Showcase examples of how you've successfully adapted designs to maintain brand consistency across different platforms and campaigns.
• Tool Proficiency: Clearly indicate the primary design tools used for each project.

Process Documentation:

• Design Workflow: Be prepared to articulate your end-to-end design process, from initial brief and research to final asset delivery and performance analysis.
• Collaboration Process: Describe how you collaborate with marketing teams, stakeholders, and other creatives to gather feedback and iterate on designs.
• Data Integration: Explain how you incorporate data and performance metrics into your design iterations and decision-making.

📝 Enhancement Note: This section is critical for operations roles. The emphasis is on demonstrating a structured, data-informed, and results-oriented approach to design, mirroring the process-driven nature of operations functions.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $30,000 - $45,000 USD per year (equivalent in Argentine Pesos, adjusted for local cost of living and market rates).
• Explanation: This estimate is based on typical mid-level graphic designer salaries in Argentina with a focus on digital marketing and performance, considering the company's remote-friendly policy within the country. The final salary will be determined based on the candidate's experience, portfolio strength, and interview performance.

Benefits:

• Competitive Salary: Compensation commensurate with experience and demonstrated impact.
• Health & Wellness Focus: AlgaeCal's mission is bone health, suggesting a potential emphasis on employee well-being programs.
• Professional Development: Opportunities for continuous learning in design, marketing trends, and e-commerce strategies.
• Remote Work Flexibility: Potential for flexible working arrangements within Argentina.
• Impactful Work: Opportunity to contribute to a mission-driven company with a tangible positive impact on customers' lives.

Working Hours:

• Approximately 40 hours per week, with potential for flexibility depending on project needs and team coordination.
• The role is listed as "TELECOMMUTE" but with an implicit need for coordination within Argentina's time zones, suggesting a hybrid or local remote setup.

📝 Enhancement Note: Salary range is estimated based on regional data for a mid-level designer in Argentina, acknowledging the need for a local currency equivalent and cost-of-living adjustment. Benefits are inferred based on company mission and industry best practices for remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Dietary Supplements (specifically focused on bone health). Company Size: AlgaeCal is a growing company, likely with a dedicated marketing and operations team. The exact size is not specified, but the structured application process suggests a professional, established organization. Founded: AlgaeCal focuses on providing a clinically-backed natural solution for bone loss, indicating a foundation in scientific research and a commitment to efficacy. The company's mission is to "end the fear of bone loss."

Team Structure:

• The Graphic Designer will likely be part of the marketing department, working closely with marketing managers, content creators, and potentially other designers.
• Collaboration is key, with an expectation to work cross-functionally to support various marketing initiatives.
• Reporting structure will likely be to a Marketing Lead or Creative Director.

Methodology:

• Data-Driven Approach: A core value is using data and metrics to inform decisions and measure success, which will extend to design performance.
• Results-Oriented: The company prioritizes tangible outcomes, such as increased sales and conversion rates, over mere aesthetic appeal.
• Mission-Focused: All efforts are directed towards the overarching goal of improving bone health and ending the fear associated with bone loss.

Company Website: https://www.algaecal.com/ (Inferred based on domain)

📝 Enhancement Note: The company context is built around AlgaeCal's stated mission and values, emphasizing a performance-driven and mission-aligned culture relevant to operations roles.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is positioned as a hands-on contributor responsible for executing creative strategies with a direct impact on business outcomes. It’s a step beyond junior roles, requiring independence and a demonstrated ability to deliver results.

Reporting Structure: Typically reports to a Marketing Manager, Creative Director, or Head of Marketing, who oversees broader GTM strategies.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of marketing campaigns, customer acquisition, and ultimately, revenue. By creating visually compelling assets that drive conversions and sales, this role plays a crucial part in the Go-To-Market (GTM) engine.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like performance marketing design, e-commerce visuals, or animation.
• Leadership: Potential to move into a Senior Graphic Designer role, team lead, or Creative Director position within the marketing department.
• Skill Expansion: Opportunity to learn more about marketing strategy, analytics, and UI/UX design through cross-functional collaboration and company-provided learning.
• Broader Operations Exposure: As part of a GTM team, gain exposure to sales operations, demand generation, and customer lifecycle management.

📝 Enhancement Note: Growth opportunities are framed within the context of operations and GTM career paths, emphasizing skill development that aligns with broader business functions.

🌐 Work Environment

Office Type: The job listing indicates "TELECOMMUTE" and "Argentina" as the location. This suggests a remote-first or hybrid model for candidates based in Argentina. The application process implies a structured, professional environment.

Office Location(s): Primarily remote within Argentina, with potential for team meetups or hybrid work arrangements depending on local team structure.

Workspace Context:

• Remote Setup: Candidates are expected to have a suitable home office setup capable of running design software efficiently.
• Digital Collaboration: Heavy reliance on digital collaboration tools for communication, file sharing, and project management.
• Team Integration: Despite the remote aspect, the emphasis on "humble, hungry, people smart" suggests a desire for strong team cohesion and active participation.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).
• Flexibility may be available, but close coordination with the marketing team and adherence to deadlines will be paramount.
• Candidates should be mindful of time zone differences within Argentina if applicable and international team members.

📝 Enhancement Note: The work environment description clarifies the implications of "TELECOMMUTE" for an international role, focusing on the practicalities for a candidate based in Argentina.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and cover letter review, with a strong emphasis on portfolio quality and alignment with requirements.
• Portfolio Review: A dedicated session to walk through selected case studies, focusing on quantifiable results and design process.
• Skills Assessment: Potential for a practical design challenge or technical interview to assess proficiency with design tools and marketing principles.
• Values & Culture Fit: Interviews focusing on "humble, hungry, people smart" attributes and alignment with AlgaeCal's mission.
• Final Interview: Likely with a senior marketing leader to discuss role expectations and long-term fit.

Portfolio Review Tips:

• Quantify Everything: For each piece, clearly state the objective, your role, the tools used, and the measurable outcome (e.g., "Increased click-through rate by X%," "Achieved Y% conversion rate").
• Tell a Story: Structure your case studies to clearly articulate the problem, your strategic approach, your design process, and the impact.
• Show Versatility: Include examples across different media (digital, print) and campaign types (email, ads, social) to demonstrate breadth of skill.
• Highlight Data Impact: Explicitly show how data informed your design choices and how you measured success.
• Tailor to the Role: Select portfolio pieces that best align with AlgaeCal's focus on e-commerce, direct response marketing, and health/wellness.

Challenge Preparation:

• Design Task: Be prepared for a hypothetical design brief related to AlgaeCal's products or marketing goals. Focus on demonstrating strategic thinking, understanding of the target audience, and ability to translate data into design.
• Problem-Solving: Anticipate questions about how you'd approach a specific marketing challenge using design.
• Company Research: Thoroughly understand AlgaeCal's mission, products, and target audience to inform your responses.

📝 Enhancement Note: This section provides actionable advice for operations candidates by detailing the interview process and emphasizing the kind of results-driven thinking expected in performance-oriented roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator, Photoshop, InDesign (essential).
• Prototyping & UI/UX: Adobe XD, Figma (preferred).
• Animation: After Effects (advanced techniques are a bonus).

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics) to understand traffic sources and user behavior.
• Ability to interpret data from A/B testing and conversion tracking tools.

CRM & Automation:

• Understanding of how design assets integrate into email marketing platforms and CRM systems.
• Awareness of marketing automation workflows and how visual content plays a role.

📝 Enhancement Note: The tools listed are standard for graphic design but are framed within the context of their application in marketing operations and GTM strategies.

👥 Team Culture & Values

Operations Values:

• Humility: Acknowledge that collaboration and learning are key; be open to feedback and not afraid to admit when you don't know something.
• Hunger: Display a proactive attitude, eagerness to learn new skills, take on new challenges, and contribute beyond the immediate scope of the role.
• People Smart: Exhibit strong interpersonal skills, effective communication, and the ability to work harmoniously within a team, fostering positive working relationships.
• Mission-Driven: Align with AlgaeCal's core purpose of improving bone health, demonstrating passion for the company's impact.
• Results-Focused: Prioritize achieving measurable outcomes and contributing directly to business objectives through design.

Collaboration Style:

• Proactive Communication: Engage actively with team members, share updates, and seek input.
• Feedback Integration: Be receptive to constructive criticism and use it to refine designs and processes.
• Cross-Functional Partnership: Work effectively with marketing, sales, and potentially product development teams to ensure cohesive GTM strategies.

📝 Enhancement Note: The "humble, hungry, people smart" values are directly integrated, highlighting their importance for team dynamics within a results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also meet strict performance metrics and drive sales.
• Adapting to Evolving Trends: The digital marketing landscape changes rapidly; staying current with design and marketing trends will be crucial.
• Remote Collaboration: Effectively collaborating and maintaining strong team connections in a remote or hybrid environment.
• Data Interpretation: Translating complex data into actionable design insights.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in animation, UI/UX, and specialized design software.
• Performance Marketing Insights: Gain deeper understanding of conversion rate optimization (CRO), A/B testing, and digital marketing funnels.
• E-commerce Strategy: Develop expertise in designing for high-conversion e-commerce environments.
• Cross-functional Exposure: Learn about broader GTM strategies, sales operations, and customer success.

📝 Enhancement Note: Challenges and growth opportunities are framed to align with the performance-driven nature of the role and the broader operations/GTM context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly led to a significant increase in sales or conversion rates. What was your process, and how did you measure success?" (Prepare a detailed case study with quantifiable results.)
• "How do you stay updated on the latest design trends and marketing techniques, especially those relevant to e-commerce and health/wellness?" (Showcase your learning habits and sources.)
• "Imagine we need to design a new display ad campaign for our flagship product. Walk us through your design process, from understanding the brief to final delivery, and how you'd ensure it's data-driven." (Demonstrate your strategic and process-oriented thinking.)

Company & Culture Questions:

• "How do you embody the values of being humble, hungry, and people-smart in a professional setting?" (Provide specific examples from past experiences.)
• "What excites you most about AlgaeCal's mission to end the fear of bone loss?" (Show genuine interest and alignment with the company's purpose.)
• "Describe your experience working in a digital marketing environment. What does a 'funnel' mean to you in this context?" (Demonstrate your understanding of marketing mechanics.)

Portfolio Presentation Strategy:

• Focus on Impact: For each piece presented, lead with the quantifiable results and business impact.
• Explain Your 'Why': Clearly articulate the strategic thinking behind your design choices, not just the aesthetic elements.
• Showcase Process: Be ready to walk through your workflow, including research, ideation, iteration, and how you incorporated feedback and data.
• Tailor Examples: Select portfolio pieces that most closely align with AlgaeCal's needs (e.g., direct response ads, email campaigns, e-commerce visuals).

📝 Enhancement Note: Interview preparation advice is tailored to elicit responses that demonstrate the performance-driven, data-informed, and mission-aligned qualities sought in operations and GTM roles.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the "Apply Now" button on the Workable platform.
• Portfolio Customization: Ensure your portfolio prominently features examples of designs that have driven measurable sales or conversion improvements. Tailor your selection to highlight e-commerce, email marketing, and display ad experience.
• Resume Optimization: Update your resume to include keywords like "performance marketing," "conversion optimization," "digital assets," "brand messaging," and specific software proficiency. Quantify achievements wherever possible.
• Cover Letter Crafting: Write a compelling cover letter that directly addresses the prompt's questions, providing specific, quantifiable examples of your achievements and demonstrating your fit with AlgaeCal's values and mission. Ensure it's included with your resume as a single file.
• Company Research: Thoroughly research AlgaeCal's mission, products, target audience, and values (referencing the provided link for values) to articulate your fit and interest effectively in your cover letter and any subsequent interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The remote status and specific work arrangement (fully remote vs. hybrid within Argentina) should be clarified during the application process.