Graphic Designer and Video Editor

📍 Job Overview

Job Title: Graphic Designer and Video Editor

Company: Payatu

Location: Pune, Maharashtra, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop compelling visual content, including dynamic videos and engaging motion graphics, to enhance Payatu's brand presence across various digital platforms.

• Craft a wide range of media assets such as case studies, ebooks, and reports, ensuring alignment with marketing objectives and brand messaging.

• Collaborate closely with cross-functional teams to conceptualize, produce, and deliver creative assets that resonate with target audiences and support campaign initiatives.

• Leverage expertise in video editing and graphic design to translate complex technical concepts into visually accessible and impactful narratives within the cybersecurity domain.

• Contribute to the continuous improvement of Payatu's brand identity through innovative design solutions and a deep understanding of current creative trends.

📝 Enhancement Note: This role is positioned as a Graphic Designer and Video Editor, focusing on creating marketing and brand-related visual content within a technology company specializing in cybersecurity (IoT, AI/ML, Blockchain). The emphasis is on creative storytelling and brand enhancement, requiring a blend of graphic design and advanced video editing skills. The "2-3 years of experience" mentioned in the raw description is interpreted as a baseline, with the AI's "2-5 years" providing a more common mid-level range for such specialized creative roles.

📈 Primary Responsibilities

• Conceptualize and produce high-quality videos, including promotional content, explainer videos, and social media clips, that effectively communicate Payatu's brand message and value proposition.

• Design and create diverse media assets such as e-books, whitepapers, infographics, presentations, and case studies, ensuring visual consistency and brand adherence.

• Develop innovative graphic design concepts, layouts, and visual elements for marketing collateral, digital campaigns, and internal communications.

• Edit seamless videos, incorporating motion graphics, visual effects, sound design, and background scores to enhance viewer engagement and storytelling.

• Conduct thorough research on industry trends, competitor activities, and audience preferences to inform creative strategies and identify opportunities for brand enhancement.

• Plan and execute on-site video shoots, directing talent and managing production logistics to capture high-quality footage.

• Collaborate with marketing, product, and engineering teams to understand project requirements, translate business objectives into creative deliverables, and ensure timely project completion.

• Maintain an editorial calendar, coordinating with team members to ensure the consistent and timely delivery of all creative materials.

• Proactively propose and develop new creative ideas to elevate Payatu's brand image and expand its visual communication initiatives.

• Manage feedback and approvals from stakeholders, iterating on designs and videos to meet project goals and quality standards.

📝 Enhancement Note: The raw description provided a good overview, but this section elaborates on specific deliverables and the strategic application of creative skills within a cybersecurity context. Responsibilities are framed to highlight the impact on brand messaging and marketing objectives, aligning with typical GTM and marketing operations functions.

🎓 Skills & Qualifications

Education: While formal degrees are not prioritized, a strong portfolio showcasing demonstrable expertise in graphic design and video editing is paramount. Relevant certifications or a strong educational background in design, media, or a related field can be advantageous.

Experience: 2-5 years of professional experience in graphic design and video editing, with a proven track record of creating engaging visual content for digital platforms and marketing campaigns.

Required Skills:

• Exceptional proficiency in video editing software, including Adobe Premiere Pro and Adobe After Effects, for creating professional-grade videos and motion graphics.

• Strong graphic design skills with mastery of Adobe Creative Suite (Photoshop, Illustrator) for developing a wide array of visual assets.

• Demonstrated ability in storytelling, translating creative briefs into compelling visual narratives.

• Expertise in creating and integrating motion graphics, animations, and visual effects into video content.

• Skill in sound design and selection of appropriate background scores to complement video content effectively.

• Proven ability to conduct research, gather insights, and apply them to creative concept development.

• Excellent communication and presentation skills, with the ability to articulate creative ideas to diverse stakeholders.

• Experience with on-site video shooting and directing, understanding of camera operation, lighting, and audio capture.

• Ability to work independently and collaboratively within a team environment, managing multiple projects and meeting tight deadlines.

• Adaptability to a dynamic, fast-paced work environment and a willingness to embrace new challenges.

Preferred Skills:

• Experience with other video editing or animation software (e.g., Final Cut Pro, DaVinci Resolve, Cinema 4D).

• Familiarity with UI/UX design principles for creating engaging digital interfaces.

• Knowledge of cybersecurity concepts and the ability to translate technical information into accessible visuals.

• Experience in creating animated explainer videos or whiteboard animations.

• Basic understanding of SEO best practices for video content optimization.

📝 Enhancement Note: The raw description emphasizes "expertise your primary qualification, not your degree." This section reframes that by stating education is not the primary driver but a strong portfolio is essential. The experience level is clarified to a more standard mid-level range. Required skills are detailed to reflect the specific software and creative competencies mentioned, while preferred skills add value for candidates with adjacent expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design and video editing projects, demonstrating versatility and creative range.

• Case studies of projects where you were instrumental from concept to completion, highlighting your role in storytelling and visual execution.

• Examples of motion graphics, animation, and visual effects, showcasing technical proficiency and creative application.

• Demonstrations of brand enhancement through design, illustrating how your work has elevated a brand's identity or message.

Process Documentation:

• Evidence of workflow management from brief to final delivery, showcasing project planning and execution capabilities.

• Examples of how you have incorporated feedback and iterated on designs or videos to meet stakeholder requirements.

• Documentation of research processes used to inform creative decisions and ensure content relevance.

• Demonstrations of adherence to brand guidelines and consistency across various media assets.

📝 Enhancement Note: This section directly addresses the "Portfolio of projects you have contributed or built from scratch" and "Publicly known contributions" from the raw input, structuring it into actionable portfolio requirements for a creative role. It emphasizes process and demonstrable impact, which are crucial for operations-adjacent creative roles.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-level experience requirements (2-5 years), location in Pune, India, and the specialized nature of graphic design and video editing within a tech company, the estimated annual salary range for this position is ₹6,00,000 to ₹12,00,000. This range reflects local market standards for skilled creative professionals in the IT and cybersecurity sector.

Benefits:

• Full-time employment with a growing technology company specializing in advanced cybersecurity solutions.

• Opportunity to work with cutting-edge technologies (IoT, AI/ML, Blockchain) and contribute to a mission of making the cyber world safer.

• Collaborative and innovative work environment with a team of passionate and young professionals.

• Professional development opportunities, including potential for learning new creative tools and techniques.

• Exposure to diverse projects and the chance to significantly impact the company's brand image and marketing efforts.

• Standard Indian employment benefits, which may include health insurance, paid time off, and other statutory benefits as per company policy.

Working Hours: Standard full-time working hours, typically 40 hours per week, with flexibility to meet project deadlines. The role is on-site, requiring physical presence at the Pune office.

📝 Enhancement Note: A specific salary range for Pune, India, has been estimated based on typical industry benchmarks for this experience level and specialization. Benefits are inferred from the company's mission and description, focusing on professional growth and impact. Working hours are explicitly stated as on-site.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity, Information Technology, with a focus on advanced technologies like IoT, AI/ML, and Blockchain. Payatu is dedicated to making the cyber world safer for organizations, products, and individuals.

Company Size: Payatu is a growing organization, likely falling into the Small to Medium-sized Business (SMB) category based on typical tech startup growth trajectories. This size often fosters a dynamic, agile, and collaborative environment.

Founded: The founding date of Payatu is not specified, but the description suggests a company driven by innovation and passionate about emerging technologies. This implies a culture that values forward-thinking and continuous learning.

Team Structure:

• The creative team, including this Graphic Designer and Video Editor, likely operates within the Marketing or Brand department.

• This role will involve close collaboration with marketing specialists, content creators, and potentially product managers to ensure visual assets align with strategic goals.

Methodology:

• Data-Driven Creativity: While creative roles are often artistic, Payatu's emphasis on technology and security suggests a data-informed approach to design, where visual choices are validated by their effectiveness in conveying messages and achieving marketing objectives.

• Agile Project Management: Given the fast-paced nature of technology and cybersecurity, the team likely employs agile methodologies for project management, ensuring rapid iteration and timely delivery of creative assets.

• Continuous Learning & Innovation: The company's focus on advanced technologies fosters a culture of continuous learning, encouraging team members to stay updated on the latest creative tools, design trends, and industry best practices.

Company Website: https://www.payatu.com/

📝 Enhancement Note: Company culture and structure are inferred from the provided description, focusing on aspects relevant to a creative professional joining a tech/cybersecurity firm. The methodology section highlights how creative processes might integrate with the company's tech-forward and agile approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Specialist. It requires independent execution of tasks with a solid understanding of design principles and video production workflows, contributing significantly to marketing and brand initiatives.

Reporting Structure: Typically, this role would report to a Creative Lead, Marketing Manager, or a senior member of the marketing team. There may be opportunities for collaboration with leadership on high-level creative strategies.

Operations Impact: The Graphic Designer and Video Editor plays a crucial role in shaping Payatu's external perception. Their work directly influences brand recognition, market positioning, lead generation through engaging content, and overall communication effectiveness across all digital touchpoints. High-quality visuals are essential for conveying the sophistication and trustworthiness of cybersecurity solutions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced video editing techniques, motion graphics, 3D animation, or specific design software.

• Leadership Development: Progress to a Senior Graphic Designer/Video Editor role, potentially leading small creative projects or mentoring junior team members.

• Cross-functional Exposure: Gain exposure to broader marketing strategies, product marketing, and GTM planning, potentially moving into a marketing specialist role with a creative focus.

• Industry Expertise: Develop specialized knowledge in cybersecurity marketing, becoming an expert in visually communicating complex technical concepts.

📝 Enhancement Note: This analysis breaks down the career trajectory for a creative role within a tech company, emphasizing the unique impact of visual content in the cybersecurity domain. Growth opportunities are tailored to creative professionals in such environments.

🌐 Work Environment

Office Type: The role is described as "On-site," suggesting a traditional office environment. This typically implies a professional workspace designed for collaboration and focused work.

Office Location(s): Pune, Maharashtra, India. This location is a prominent hub for the IT and technology industry in India, offering a vibrant ecosystem for professionals.

Workspace Context:

• Collaborative Spaces: The office likely includes meeting rooms and common areas to facilitate brainstorming sessions, project reviews, and cross-functional team interactions.

• Creative Tools & Technology: Access to industry-standard hardware (powerful workstations) and software (Adobe Creative Suite, editing suites) is expected to support the demands of graphic design and video production.

• Team Interaction: Opportunities for daily interaction with colleagues in marketing, design, and other departments, fostering a supportive and dynamic work atmosphere.

Work Schedule: A standard 40-hour work week, Monday to Friday, is typical for full-time on-site roles. While core hours will apply, flexibility may be offered to accommodate project deadlines and creative workflow, provided business needs are met.

📝 Enhancement Note: Based on the "On-site" designation and the company's tech focus, this section provides a realistic outlook on the physical workspace and its implications for collaboration and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation & Technical Interview: A session where you present your best work, discuss your creative process, and answer technical questions related to graphic design and video editing software (e.g., After Effects, Premiere Pro).

• Creative Challenge/Test: You may be asked to complete a small design or editing task to evaluate your practical skills, problem-solving abilities, and efficiency under a time constraint.

• Team/Manager Interview: Discussions focused on your experience, how you approach projects, your understanding of brand storytelling, and your cultural fit with Payatu's team.

• Final Interview: Potentially with senior leadership to discuss broader strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your versatility, storytelling ability, and proficiency with the required tools (After Effects, Premiere Pro). Include examples of motion graphics, animation, and diverse media assets.

• Highlight Impact: For each project, explain the objective, your role, the challenges faced, your creative process, and the outcome or impact (e.g., increased engagement, improved brand perception).

• Showcase Brand Understanding: Include examples of how you've adapted your design style to suit different brand identities or marketing objectives.

• Keep it Concise & Organized: Ensure your portfolio is easy to navigate, with clear descriptions and high-quality visuals or playable video links. Prioritize quality over quantity.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any creative challenge provided. Clarify any ambiguities before starting.

• Focus on Brand Alignment: Ensure your solution aligns with Payatu's brand identity, mission (cybersecurity), and target audience.

• Demonstrate Process: Be prepared to explain your thought process, your design choices, and how you arrived at your solution.

• Time Management: Practice creating content within a limited timeframe, simulating the pressure of a real-world project.

📝 Enhancement Note: This section offers tactical advice for navigating the application process, specifically tailored to a creative role like this, emphasizing the portfolio as a critical component and preparing candidates for practical assessments.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing Software: Adobe Premiere Pro (essential for professional video editing, timeline management, color correction, audio mixing).

• Motion Graphics & Visual Effects: Adobe After Effects (crucial for creating dynamic animations, visual effects, and complex motion graphics).

• Graphic Design Software: Adobe Photoshop and Adobe Illustrator (for creating static graphics, layouts, illustrations, and preparing assets for video).

Analytics & Reporting:

CRM & Automation:

• Not typically a direct tool for this role, but understanding how media assets are deployed through marketing automation platforms or CRM-integrated content management systems can be advantageous.

📝 Enhancement Note: This section lists the core software tools explicitly mentioned and implied by the job description. It provides context on their usage for this specific role within a tech company.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce original, engaging, and visually appealing content that pushes creative boundaries.

• Brand Integrity: Commitment to upholding and enhancing Payatu's brand identity, ensuring all visual communications are consistent and professional.

• Collaboration: A willingness to work effectively with others, share ideas, and contribute to a positive team dynamic.

• Efficiency & Timeliness: Ability to manage workload effectively, meet deadlines, and deliver high-quality work in a fast-paced environment.

• Continuous Improvement: An attitude of learning, adapting to new trends and technologies, and seeking ways to improve creative output.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings, brainstorming sessions, and project reviews with marketing, sales, and product teams.

• Feedback Exchange: Openness to constructive criticism and the ability to provide thoughtful feedback to peers.

• Proactive Communication: Regularly updating stakeholders on project progress, potential challenges, and creative recommendations.

📝 Enhancement Note: These values are inferred from the company description ("young and passionate folks," "driven by the power of the latest and innovative technologies") and the nature of a creative role within a tech company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Technical Constraints: Effectively translating complex cybersecurity concepts into visually appealing and understandable content while adhering to technical requirements and brand guidelines.

• Rapidly Evolving Trends: Staying ahead of the curve in design and video editing trends, which change quickly in the digital landscape.

• Managing Multiple Projects: Juggling various creative requests from different departments with competing deadlines.

• Translating Complex Ideas: Simplifying and visualizing abstract or highly technical information related to cybersecurity for a broader audience.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to undergo training for new features in Adobe Creative Suite or explore advanced techniques in animation and visual effects.

• Industry Workshops & Webinars: Participation in events focused on graphic design, video editing, motion graphics, and digital marketing trends.

• Mentorship: Learning from senior creative professionals or marketing leads within Payatu.

• Portfolio Expansion: Taking on diverse projects that allow for the development of new skills and the creation of a more robust portfolio.

📝 Enhancement Note: Challenges are framed to be specific to a creative professional in a tech/cybersecurity environment, and growth opportunities are aligned with career progression in such fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple visual. How did you approach it, and what was the outcome?" (Focus on your process, research, and ability to simplify.)

• "How do you stay updated on the latest design and video editing trends, and how do you incorporate them into your work?" (Highlight your commitment to continuous learning and innovation.)

Company & Culture Questions:

• "What excites you about Payatu's mission in cybersecurity, and how do you see your creative skills contributing to it?" (Show genuine interest and connect your skills to the company's purpose.)

• "Describe your ideal collaborative environment. How do you handle feedback and work with different personalities?" (Demonstrate teamwork and adaptability.)

Portfolio Presentation Strategy:

• Storytelling for Each Project: For each piece you present, frame it as a mini-story: the challenge, your creative solution, and the impact.

• Quantify Results: Wherever possible, use metrics (e.g., "increased engagement by X%", "contributed to Y leads") to demonstrate the effectiveness of your work.

• Showcase Skill Diversity: Ensure your presentation covers graphic design, video editing, and motion graphics, highlighting your range.

• Be Ready for Technical Deep Dives: Prepare to discuss specific software techniques, workflow optimizations, and creative decisions made during production.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates showcase their creative problem-solving, technical proficiency, and alignment with Payatu's mission and culture.

📌 Application Steps

To apply for this Graphic Designer and Video Editor position:

• Submit your application through the provided link on Freshteam.

• Customize Your Resume: Tailor your resume to highlight your experience with Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator), storytelling, motion graphics, and any relevant project management skills. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and showcases your strongest work, with clear examples of graphic design, video editing, and motion graphics projects relevant to a tech company. Include case studies or project descriptions that detail your process and impact.

• Prepare for the Interview: Research Payatu's services, mission, and current marketing efforts. Be ready to discuss your creative process, explain your portfolio pieces in detail, and articulate how your skills can benefit the company's brand and marketing objectives.

• Practice Your Presentation: Rehearse presenting your portfolio and answering common interview questions, focusing on clear communication and showcasing your passion for creative storytelling.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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