Graphic Designer & Social Media Manager - 26010801

📍 Job Overview

Job Title: Graphic Designer & Social Media Manager - 26010801 Company: Remotely Talents Location: Colombia (Remote) Job Type: FULL_TIME Category: Marketing Operations / Creative & Media / Sales Support Date Posted: 2026-01-09T10:34:30 Experience Level: 2-5 years Remote Status: Fully Remote

🚀 Role Summary

• This role requires a blend of creative design and strategic social media management within the Commercial Real Estate sector.
• The position focuses on developing visually compelling marketing collateral and executing engaging social media campaigns to enhance brand visibility and support property listings.
• A strong understanding of digital marketing trends, content strategy, and platform optimization is essential for driving engagement and reach.
• The role involves close collaboration with brokers and marketing stakeholders to ensure cohesive and impactful Go-To-Market (GTM) strategies.

📝 Enhancement Note: While the job title is "Graphic Designer & Social Media Manager," the context of supporting a "Commercial Real Estate team," developing "property listings," and engaging with "brokers" strongly indicates a GTM support function. The integration of design and social media for marketing purposes aligns with Marketing Operations or a specialized MarCom role within a sales-driven environment. The salary range and remote nature suggest a focus on talent acquisition for specific operational support.

📈 Primary Responsibilities

• Graphic Design:
  • Conceptualize and design a wide range of marketing materials, including property brochures, flyers, digital advertisements, presentations, and branding assets, ensuring adherence to company visual identity guidelines.
  • Create high-quality visual content that effectively supports property listings, promotional campaigns, and overall brand narrative.
  • Collaborate closely with Commercial Real Estate brokers and the marketing team to translate business objectives into compelling visual communication strategies.
  • Develop and maintain a library of design assets for efficient reuse and consistency across all marketing channels.
• Social Media Management:
  • Develop, implement, and manage a comprehensive social media content calendar across key platforms (e.g., LinkedIn, Instagram, Facebook), ensuring alignment with marketing objectives and GTM strategies.
  • Create, curate, and schedule engaging and targeted content, including graphics, videos, and written posts, optimized for each platform's audience and algorithm.
  • Monitor social media channels for industry trends, competitor activities, and engagement opportunities, responding promptly to comments and messages.
  • Analyze social media performance metrics (engagement, reach, impressions, conversions) and provide regular reports, using insights to optimize content strategy and campaign effectiveness.
  • Stay abreast of emerging social media trends, platform updates, and best practices to continuously enhance brand visibility and audience interaction.
• Cross-functional Collaboration:
  • Work closely with sales teams and brokers to understand their marketing needs and provide tailored design and social media support for individual property listings and client pitches.
  • Partner with the broader marketing team to ensure integrated campaign execution and consistent brand messaging across all touchpoints.
  • Provide creative input and visual support for other marketing initiatives, such as email campaigns, website content, and events.

📝 Enhancement Note: The responsibilities have been expanded to detail the specific tasks within graphic design and social media management, emphasizing their strategic application within a commercial real estate context. The inclusion of "Go-To-Market (GTM) strategies" and "sales support" clarifies the operational function of this role within a business development framework.

🎓 Skills & Qualifications

Education:

• Associate or Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or a closely related field.
• Equivalent professional experience demonstrating mastery in graphic design and social media management will be considered.

Experience:

• A minimum of 2 years of progressive experience in graphic design and hands-on social media management, preferably within a B2B or sales-driven environment.
• Proven track record of developing and executing successful social media campaigns and creating impactful marketing collateral.

Required Skills:

• Graphic Design Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating professional marketing materials.
• Social Media Strategy: Deep understanding of major social media platforms (LinkedIn, Instagram, Facebook, Twitter/X), their unique audiences, and best practices for content creation, scheduling, and engagement.
• Content Creation: Ability to conceptualize and produce visually appealing graphics, infographics, and potentially short-form video content.
• Marketing Platforms: Experience with design and marketing tools such as Canva, HubSpot, or similar platforms for content creation, campaign management, and analytics.
• Organizational & Project Management: Exceptional organizational skills with a demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Communication: Strong written and verbal communication skills, essential for collaborating with internal stakeholders and conveying brand messaging effectively.

Preferred Skills:

• Commercial Real Estate Industry Knowledge: Familiarity with the commercial real estate sector, including its marketing nuances, property listings, and common industry tools (e.g., CoStar, Placer.ai).
• Video Editing Basics: Foundational skills in video editing software for social media content creation.
• Analytics & Reporting: Experience with social media analytics tools and the ability to interpret data to drive strategic decisions.
• Interpersonal Skills: Excellent interpersonal skills for building relationships and collaborating effectively with diverse teams.

📝 Enhancement Note: The qualifications have been structured to reflect a typical GTM support role, emphasizing both creative and analytical capabilities. The "Preferred Skills" section highlights industry-specific knowledge that would be highly advantageous for optimizing the role's impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Excellence: Showcase a diverse range of graphic design projects, including marketing collateral (brochures, flyers, digital ads), branding elements, and presentations, demonstrating creativity, technical skill, and adherence to brand guidelines.
• Social Media Campaign Case Studies: Present at least 2-3 detailed case studies of social media campaigns managed, highlighting objectives, strategies employed, content examples, key performance indicators (KPIs), and demonstrable results (e.g., engagement growth, lead generation, brand awareness).
• Platform Proficiency: Include examples that illustrate proficiency across various social media platforms, showcasing tailored content strategies for each.
• Process Integration: Demonstrate how design and social media efforts were integrated with broader marketing or sales initiatives, showing an understanding of workflow and cross-functional collaboration.

Process Documentation:

• Workflow Design: Provide examples of how you have designed or optimized workflows for content creation, campaign execution, and reporting processes.
• Tool Utilization: Illustrate how you leverage design and social media management tools (e.g., Adobe Suite, Canva, HubSpot, Buffer, Hootsuite) to enhance efficiency and effectiveness in your processes.
• Performance Measurement: Detail your approach to measuring and reporting on the effectiveness of design and social media efforts, including the metrics tracked and how insights are used for continuous improvement.

📝 Enhancement Note: This section is crucial for operations and GTM roles. The portfolio requirements are specifically tailored to demonstrate not just creative output but also strategic thinking, campaign management, and the ability to measure impact, which are key for operations professionals.

💵 Compensation & Benefits

Salary Range:

• The provided salary range is $1,500 - $2,500 USD per month.
• 📝 Enhancement Note: This salary range is typical for remote roles in Latin America, reflecting regional cost of living and market rates for skilled professionals in creative and marketing operations. The USD denomination suggests international hiring and payment. To provide context, typical monthly salaries for a Graphic Designer & Social Media Manager with 2-5 years of experience in major Latin American cities like Bogotá, Buenos Aires, or Mexico City can range from $1,000 to $2,000 USD, with senior roles or specialized positions potentially reaching $2,500+ USD. This range is competitive for a remote position in this region.

Benefits:

• Competitive Salary: A monthly compensation package within the specified range.
• Performance-Based Bonuses: Potential for additional compensation tied to performance metrics and achievements.
• Training and Support: Comprehensive training programs and clear task descriptions to ensure the candidate is well-equipped for success.
• Collaborative Environment: Opportunity to work within a dynamic and supportive commercial real estate team.
• Remote Work Flexibility: The ability to work from a remote location, offering work-life balance and autonomy.

Working Hours:

• Full-time position, estimated at 40 hours per week.
• 📝 Enhancement Note: While a standard 40-hour work week is indicated, remote roles often offer some flexibility in scheduling, allowing for adaptation to different time zones, particularly if collaborating with teams in other regions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Commercial Real Estate (CRE) Services. Company Size: The provided information suggests a company that utilizes a remote talent model, potentially indicating a lean operational structure or a company focused on global talent acquisition. The company "Remotely Talents" itself is a talent acquisition platform, implying they work with various client companies. The specific client company operating in CRE is likely of moderate size, needing specialized marketing support without necessarily having a large in-house creative department. Founded: While the founding date of Remotely Talents is not specified (founded in 2017), the focus is on the client company's operational context, which is likely established within the CRE sector.

Team Structure:

• Operations Focus: The role reports into a Commercial Real Estate team, likely comprising brokers, sales professionals, and potentially a marketing manager or director.
• Reporting Line: The Graphic Designer & Social Media Manager will likely report to a Marketing Manager or Head of Marketing within the CRE client company, with close daily interaction with brokers.
• Cross-functional Collaboration: A key aspect will be collaborating with brokers to understand their specific property marketing needs and with the central marketing function for brand consistency and campaign alignment.

Methodology:

• Data-Driven Marketing: The role will involve using social media analytics to inform content strategy and design decisions, aiming for measurable impact on property visibility and lead generation.
• Brand Consistency: Maintaining a strong, consistent brand identity across all marketing materials and social media platforms is paramount.
• Agile Content Creation: The ability to quickly produce and deploy marketing assets in response to new property listings or market opportunities will be essential.

Company Website: https://careers.remotelytalents.com

📝 Enhancement Note: This section interprets the role's context within the Commercial Real Estate industry, emphasizing the operational support function and the collaborative nature of working with sales teams.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an intermediate level, requiring specialized skills in graphic design and social media management with a focus on supporting sales and marketing operations within the CRE sector. It's a hands-on contributor role with significant responsibility for executing marketing strategies.

Reporting Structure: The Graphic Designer & Social Media Manager will likely report to a Marketing Manager or Director within the client company. They will work closely with Commercial Real Estate brokers and potentially other members of a marketing or sales operations team.

Operations Impact: The role's primary impact is on enhancing the marketability of commercial properties through compelling visual content and effective social media outreach. Success will be measured by increased engagement, brand awareness, lead generation support, and the overall quality and consistency of marketing collateral. This directly supports the sales pipeline and revenue generation efforts of the CRE team.

Growth Opportunities:

• Specialization: Potential to deepen expertise in CRE marketing, digital advertising, or advanced social media analytics.
• Leadership: Opportunity to take on more complex campaigns, manage junior team members (if the team grows), or lead specific marketing initiatives.
• Skill Expansion: Exposure to broader marketing operations functions, CRM integration, or content strategy development within the CRE context.
• Industry Expertise: Developing a strong understanding of the Commercial Real Estate market can open doors to more senior marketing or operational roles within the industry.

📝 Enhancement Note: This analysis focuses on the career trajectory within a GTM support and marketing operations framework, highlighting how specialized skills can lead to broader responsibilities and industry expertise.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from any suitable location within Colombia.

Office Location(s):

• The role is open to candidates located in Colombia. The company also lists other Latin American countries, but Colombia is specifically mentioned as a location requirement.
• 📝 Enhancement Note: While the job description lists multiple countries, the "location_requirements_raw" specifically calls out "Colombia." This suggests that while the company may hire globally, they are targeting candidates residing in Colombia for this specific role.

Workspace Context:

• Independent Work: The role requires self-discipline and the ability to manage one's own time and workspace effectively.
• Digital Collaboration Tools: Expect to use various digital tools for communication, project management, and file sharing (e.g., Slack, Asana, Google Workspace, Microsoft Teams).
• Team Interaction: Regular virtual meetings with the marketing team and brokers will be part of the workflow, necessitating good internet connectivity and participation in online discussions.

Work Schedule:

• Standard full-time hours, expected to be approximately 40 hours per week.
• 📝 Enhancement Note: While full-time, the remote nature often allows for some flexibility in structuring the workday, provided that availability for core collaboration hours and responsiveness to urgent requests are maintained.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.
• Skills Assessment/Technical Interview: This may include a practical design test or a discussion about your approach to social media strategy and content creation. Be prepared to walk through your portfolio.
• Behavioral/Cultural Fit Interview: An interview to assess your communication style, problem-solving abilities, and how you align with the company's values and team dynamics.
• Final Interview: Potentially with a senior member of the marketing or sales leadership team to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to CRE marketing and social media. Highlight at least one project that demonstrates integrated campaign thinking.
• Quantify Impact: For social media case studies, clearly articulate the problem, your solution, and the quantifiable results (e.g., % increase in engagement, leads generated, follower growth). Use numbers and data.
• Showcase Process: Briefly explain your design process for key projects. For social media, outline your content strategy development and execution approach.
• Tailor to CRE: If possible, include projects that are similar in scope or industry to commercial real estate marketing. If not, explain how your transferable skills apply.
• Design Quality: Ensure your portfolio itself is well-designed, error-free, and easy to navigate, reflecting your attention to detail.

Challenge Preparation:

• Design Challenge: Be prepared for a potential take-home design assignment or a live design exercise. Focus on understanding the brief, brand guidelines, and target audience.
• Social Media Strategy Scenario: You might be asked to outline a social media strategy for a hypothetical property listing or a specific marketing campaign goal. Focus on platform selection, content pillars, engagement tactics, and measurement.
• Tool Proficiency: Be ready to discuss your experience with specific design and social media management tools mentioned in the job description.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications, particularly their portfolio, in the context of a GTM support role.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating high-quality marketing collateral.
• Canva: Experience with Canva for quicker design tasks, social media graphics, and potentially for use by non-designers within the team.

Social Media Management Tools:

• Social Media Platforms: Direct experience managing content and engagement on LinkedIn, Instagram, and Facebook is required. Familiarity with Twitter/X is a plus.
• Scheduling & Analytics Tools: Proficiency with tools like Buffer, Hootsuite, Sprout Social, or similar platforms for content scheduling, monitoring, and performance analysis.

Marketing & CRM Platforms (Preferred):

• HubSpot: Experience with HubSpot for marketing automation, content management, and CRM integration is highly desirable.
• CRM Systems: Familiarity with CRM systems in general, particularly those used in sales and marketing, would be beneficial.

Commercial Real Estate Specific Tools (Preferred):

• CoStar: Understanding of CoStar's role in commercial real estate data and marketing.
• Placer.ai: Familiarity with Placer.ai for location analytics and market insights could be advantageous.

📝 Enhancement Note: This details the specific software and platforms relevant to the role, categorizing them by function (Design, Social Media, Marketing/CRM, CRE-specific) to provide a clear picture of the expected technical proficiency.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and engaging content that stands out in a competitive market.
• Detail-Oriented: Meticulous attention to detail in design execution, content accuracy, and brand consistency.
• Data-Driven Approach: Utilizing analytics to inform creative decisions and optimize campaign performance.
• Collaboration & Teamwork: A willingness to work closely with brokers and marketing colleagues, sharing ideas and providing support.
• Efficiency & Proactiveness: Ability to manage multiple tasks efficiently and proactively identify opportunities for content improvement or campaign enhancement.

Collaboration Style:

• Remote-First Communication: Emphasis on clear, concise, and timely communication through digital channels.
• Cross-Functional Partnership: Working collaboratively with sales (brokers) to understand their needs and with marketing to align on strategy and brand.
• Feedback Integration: Openness to constructive feedback on designs and social media content, using it for continuous improvement.
• Knowledge Sharing: Contributing to a team environment where best practices and insights are shared amongst colleagues.

📝 Enhancement Note: This section outlines the expected cultural fit and working style, focusing on values that are critical for remote operations and GTM support roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong relationships with team members and brokers across different locations and time zones.
• Brand Consistency: Ensuring a unified brand message and visual identity across diverse marketing materials and social media platforms, especially when supporting multiple brokers or properties.
• Rapid Market Changes: Adapting quickly to new design trends, social media algorithm changes, and evolving market demands within the CRE sector.
• Measuring ROI: Demonstrating a clear return on investment for design and social media efforts, linking them directly to lead generation and sales support.

Learning & Development Opportunities:

• Advanced Design & Social Media Techniques: Opportunities to attend webinars, workshops, or online courses to enhance skills in specialized design software or advanced social media marketing strategies.
• Commercial Real Estate Marketing Specialization: Gaining in-depth knowledge of marketing best practices within the CRE industry.
• Analytics & Reporting Mastery: Developing advanced skills in social media analytics and reporting tools to provide deeper business insights.
• Project Management: Opportunities to take on more complex projects and refine project management skills.

📝 Enhancement Note: This section anticipates potential challenges and frames them as opportunities for skill development, aligning with the career growth analysis.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a social media strategy for a new commercial property listing on LinkedIn?" (Focus on target audience, content pillars, engagement tactics, and KPIs).
• "Describe your process for creating a comprehensive marketing brochure for a commercial property. What information would you prioritize, and how would you ensure it aligns with the broker's goals?" (Highlight design process, information hierarchy, and collaboration).
• "Imagine a campaign received low engagement on Instagram. What steps would you take to analyze the performance and what changes would you implement?" (Demonstrate analytical thinking and iterative optimization).

Company & Culture Questions:

• "What interests you about working in the Commercial Real Estate industry, and specifically for our client?" (Research the client company's recent deals or market position if possible).
• "How do you maintain productivity and collaborate effectively in a remote work environment?" (Discuss your time management, communication tools, and proactive engagement strategies).
• "How do you ensure your design work and social media content contribute to business objectives like lead generation or brand awareness?" (Connect your creative output to tangible business outcomes).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the challenge, your solution, the execution, and the results.
• Data Visualization: For social media campaigns, present data clearly. Use charts and graphs to illustrate growth and impact.
• Conciseness: Be prepared to present your key projects within a specified timeframe, focusing on the most relevant aspects.
• Interactive Walkthrough: Be ready to navigate your portfolio and answer detailed questions about your creative choices and strategic decisions.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates demonstrate their strategic thinking, operational mindset, and ability to apply creative skills to business objectives within a GTM context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on careers.remotelytalents.com.
• Portfolio Customization: Tailor your portfolio to highlight graphic design projects and social media campaign case studies relevant to B2B marketing, sales support, or ideally, the Commercial Real Estate sector. Quantify results wherever possible.
• Resume Optimization: Ensure your resume clearly outlines your experience in graphic design (mentioning Adobe Creative Suite and Canva) and social media management (listing platforms and tools used). Use keywords from the job description, such as "marketing materials," "content strategy," and "brand awareness."
• Interview Preparation: Practice articulating your design process, social media strategy development, and how you measure success. Prepare to discuss specific examples from your portfolio that demonstrate your ability to support sales and marketing operations.
• Company Research: Research Remotely Talents and any publicly available information about their client focus in the Commercial Real Estate sector to understand their operational context and potential needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---