Graphic Designer and Social Media Coordinator

📍 Job Overview

Job Title: Graphic Designer and Social Media Coordinator

Company: Booth and Partners Pte Ltd

Location: Makati City, Metro Manila, Philippines

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: May 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is a hybrid position focusing on the intersection of creative content generation and operational efficiency within a marketing context.

• Responsibilities encompass both the strategic planning and execution of social media campaigns and the hands-on creation of visual assets.

• A key aspect involves leveraging AI and automation tools to streamline social media management, content creation, and reporting processes.

• The position requires a blend of artistic talent and technical aptitude to maintain brand consistency and drive engagement across digital platforms.

📝 Enhancement Note: While the input job title suggests a creative role, the emphasis on "workflow innovation," "AI integration," and "tool development" points towards a significant operations component, particularly in how marketing content and social media management are executed and optimized. This role is not just about creation but about making the creation and distribution process more efficient, aligning it with Revenue Operations (RevOps) principles of process optimization and data-driven decision-making.

📈 Primary Responsibilities

• Visual Asset Development: Design and produce high-quality graphics, animations, and multimedia content for social media, marketing campaigns, websites, and promotional materials, ensuring adherence to brand guidelines.

• Video Content Production & Editing: Edit and refine video content using platforms such as Veed, Premiere Pro, or Final Cut Pro to enhance engagement across digital channels.

• Social Media Channel Management: Oversee and manage all social media platforms (LinkedIn, Facebook, X, Instagram), including content planning, scheduling, publishing, and real-time community engagement.

• Content Calendar Strategy: Develop and implement comprehensive social media content calendars that align with overarching marketing strategies and campaign objectives.

• AI-Powered Workflow Enhancement: Integrate and utilize AI tools for creative ideation, copywriting, audience segmentation, and automating repetitive tasks within social media workflows.

• Tool Configuration & Optimization: Configure, customize, or assist in the development of internal social media management tools and reporting dashboards, akin to Agorapulse and Hootsuite, to improve efficiency and data accessibility.

• Performance Monitoring & Optimization: Track, analyze, and report on social media performance metrics, using insights to optimize content strategy, engagement tactics, and overall campaign effectiveness.

• Brand Consistency Assurance: Maintain a unified brand voice, visual identity, and messaging across all digital touchpoints and content outputs.

📝 Enhancement Note: The responsibilities blend creative output with operational execution. The emphasis on AI integration, tool development (Agorapulse, Hootsuite), and workflow streamlining indicates a need for process-oriented thinking, common in Sales and Revenue Operations roles, applied to the marketing domain.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in graphic design and social media management, with a proven track record of creating engaging digital content.

Required Skills:

• Design Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for rapid asset creation.

• Social Media Platform Expertise: Proven experience managing and optimizing content across LinkedIn, Facebook, X (formerly Twitter), and Instagram.

• Video Editing Capabilities: Hands-on experience with video editing software such as Veed, Premiere Pro, or Final Cut Pro.

• AI & Automation Tools: Practical experience utilizing AI tools for content generation, ideation, and workflow automation, demonstrating a forward-thinking approach to marketing operations.

• Social Media Management Platforms: Familiarity and experience with social media management tools like Agorapulse, Hootsuite, or similar platforms for scheduling, monitoring, and reporting.

• Digital Marketing Fundamentals: Solid understanding of social media trends, platform algorithms, SEO basics, and digital marketing best practices.

• Brand Management: Ability to consistently apply and uphold brand guidelines to ensure a cohesive visual identity.

• Project Management: Excellent organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with animation software (e.g., After Effects).

• Familiarity with A/B testing methodologies for social media content optimization.

• Basic understanding of marketing automation platforms and CRM systems.

• Experience in reporting and analytics tools beyond native social media insights.

📝 Enhancement Note: The "Required Skills" section heavily emphasizes tools and platforms integral to marketing operations. The inclusion of AI and automation tools, alongside specific management platforms, highlights the operational aspect of this creative role, requiring candidates to think about process efficiency and scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A curated portfolio demonstrating a strong range of graphic design skills across various mediums (social media graphics, digital ads, infographics, etc.), with clear examples of brand consistency.

• Social Media Campaign Examples: Case studies or examples of social media campaigns managed, highlighting strategy, content execution, and measurable outcomes.

• AI/Automation Integration Proof: Evidence of how AI or automation tools have been used to improve efficiency, creativity, or performance in past projects (e.g., AI-generated concepts, automated captioning, streamlined scheduling).

• Video Content Samples: Demonstrations of video editing skills, including short-form social videos or campaign-related video assets.

• Process Optimization Documentation: If available, documentation or explanation of a process you've streamlined or optimized within social media management or content creation workflows.

Process Documentation:

• Candidates are expected to articulate their approach to:

  • Developing and executing social media content calendars.

  • Maintaining brand consistency across diverse digital assets.

  • Utilizing AI tools to enhance creative output and operational efficiency.

  • Configuring and optimizing social media management platforms.

  • Analyzing social media performance data to drive strategic improvements.

📝 Enhancement Note: The "Process & Systems Portfolio Requirements" are critical for this role, as it bridges creative output with operational efficiency. A strong portfolio should not just showcase creative work but also demonstrate an understanding of process, system integration, and performance optimization, akin to what is expected in operations roles.

💵 Compensation & Benefits

Salary Range: PHP 70,000 - PHP 120,000 per month.

• This range is competitive for a mid-level Graphic Designer and Social Media Coordinator in Makati City, Philippines, considering the hybrid nature of the role and the required technical skill set. The upper end reflects candidates with specialized AI/automation experience and a strong portfolio demonstrating significant impact.

• Research Methodology: Based on industry benchmarks for similar roles in Metro Manila, factoring in the required experience level (2-5 years) and the integration of advanced tools like Adobe Creative Suite, AI applications, and social media management platforms. Cost of living in Makati City also supports this range.

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.

• Paid Time Off: Generous vacation, sick leave, and public holiday entitlements.

• Professional Development: Opportunities for training, workshops, and certifications in design, social media, and AI marketing technologies.

• Team Events & Socials: Regular company-sponsored events to foster team cohesion and a positive work environment.

• Potential for Performance Bonuses: Based on individual and company performance metrics.

Working Hours:

• Standard full-time hours, typically 40 hours per week. While the role is on-site, there may be flexibility for urgent tasks or campaign launches, requiring occasional work outside standard hours, compensated appropriately or balanced with flexibility.

📝 Enhancement Note: The salary range provided is directly from the input. The benefits and working hours are standard for full-time roles in the Philippines, with a focus on aspects that appeal to creative and operations-minded professionals, such as professional development and potential for performance-based incentives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services / Business Process Outsourcing (BPO) - Booth and Partners specializes in providing talent solutions and outsourcing services, often focusing on connecting businesses with skilled professionals.

Company Size: Booth and Partners Pte Ltd is part of a larger talent solutions group, likely employing hundreds or thousands globally, but the specific team this role joins within their client's organization (Insentra, as mentioned in the description's "Role Overview") would be smaller. The job description mentions "Insentra," suggesting this role might be for a client of Booth and Partners.

Founded: Booth and Partners was founded to connect businesses with top talent. The company's mission is to bridge the gap between companies seeking skilled professionals and individuals looking for rewarding career opportunities.

Team Structure:

• Marketing Team: This role sits within a marketing team, likely collaborating closely with a Marketing Manager or Director.

• Cross-Functional Collaboration: Expected to work with sales, product, and potentially client success teams to ensure alignment of marketing efforts with business objectives.

• Operations Integration: Will interact with operations or IT teams for tool configuration, system integrations, and workflow automation initiatives.

Methodology:

• Data-Driven Marketing: Emphasis on using analytics to inform creative decisions and campaign strategies.

• Agile Workflow: Likely operates with agile methodologies, allowing for flexibility and rapid iteration in content creation and campaign management.

• Continuous Improvement: A focus on identifying and implementing efficiencies through technology, AI, and process refinement.

Company Website: hirebooth.com (Booth and Partners); the job description also mentions "Insentra," which may be the client company.

📝 Enhancement Note: The context is crucial. Booth and Partners is a talent solutions provider, meaning this role is likely a placement with one of their clients, identified as "Insentra." The description's emphasis on AI and workflow innovation suggests Insentra is a forward-thinking tech company. The operations context applies to how Insentra's marketing functions are managed and optimized.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role requires a degree of autonomy in execution but may involve mentorship from senior marketing or operations leads. It's a step beyond entry-level graphic design or social media roles, demanding strategic input and process-oriented thinking.

Reporting Structure: Typically reports to a Marketing Manager or Head of Marketing, with direct collaboration with other marketing team members and potentially stakeholders from sales and product development.

Operations Impact: The role's impact is measured through enhanced brand visibility, increased lead generation (via social media engagement and campaigns), improved marketing efficiency through automation, and the consistent delivery of high-quality brand assets that support overall GTM (Go-To-Market) strategies.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven marketing, advanced social media analytics, or specific design disciplines (e.g., motion graphics).

• Leadership: Progress to a Senior Graphic Designer, Social Media Lead, or Marketing Operations Specialist role, potentially managing junior team members or leading specific projects.

• Cross-functional Transition: Opportunity to move into broader Marketing Operations, Digital Marketing Strategy, or even GTM Enablement roles by leveraging the process optimization and tool management aspects of this position.

• Continuous Learning: Access to training and development programs focused on emerging marketing technologies, AI, and design trends.

📝 Enhancement Note: This role offers a unique pathway for creative professionals to integrate operations thinking into their careers, potentially leading to roles in Marketing Operations or GTM Strategy by focusing on the process and technology aspects.

🌐 Work Environment

Office Type: On-site position, indicating a physical office space for collaboration and focused work.

Office Location(s): Makati City, Metro Manila, Philippines. This is a prime business district, offering access to amenities and a professional working environment.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with shared workspaces, meeting rooms, and areas for team discussions.

• Technology-Enabled: Access to necessary hardware, software licenses (Adobe Creative Suite, etc.), and high-speed internet essential for design and digital marketing tasks.

• Team Integration: Opportunities for direct interaction with marketing colleagues, fostering a dynamic and supportive team atmosphere. Regular team meetings and brainstorming sessions are probable.

Work Schedule:

• Standard 40-hour work week, Monday to Friday. The on-site nature facilitates direct team communication and spontaneous collaboration, which can be highly beneficial for creative and operational tasks that require real-time feedback and alignment.

📝 Enhancement Note: The on-site requirement in Makati City suggests a professional office setting typical of established companies in the Philippines' business hubs, emphasizing collaboration and access to resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications and resumes, focusing on relevant experience, skills, and portfolio quality.

• Technical Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, detailing their design process, social media management strategies, and any examples of AI/automation integration. This may involve a practical design test or a case study presentation.

• Hiring Manager Interview: Discussion with the Marketing Manager or hiring lead to assess creative aptitude, strategic thinking, cultural fit, and understanding of marketing operations principles.

• Team/Cross-functional Interviews: Potential interviews with other marketing team members or stakeholders from related departments to evaluate collaboration skills and functional alignment.

• Final Offer: Following successful interviews and reference checks.

Portfolio Review Tips:

• Highlight Process: For each project, explain your thought process, the problem you were solving, the tools you used (emphasizing Adobe Suite, Canva, AI), and the outcome.

• Showcase Operations Impact: If possible, include metrics and results for social media campaigns you managed or design projects that contributed to business goals. Quantify achievements (e.g., "increased engagement by X%", "streamlined content creation time by Y%").

• Demonstrate AI/Automation Use: Clearly articulate how you've leveraged AI or automation tools. Provide specific examples of challenges overcome or efficiencies gained.

• Brand Consistency Focus: Ensure your portfolio clearly demonstrates your ability to adhere to and enhance brand identity across different platforms.

• Video Editing Skills: Include a dedicated section or clear examples of your video editing capabilities.

Challenge Preparation:

• Be ready for a design challenge that tests your ability to create assets quickly under a deadline, adhering to a given brief and brand guidelines.

• Prepare to discuss your strategy for managing multiple social media platforms simultaneously, including content scheduling, community management, and performance analysis.

• Anticipate questions about how you would use AI to improve the efficiency of a social media workflow or creative process.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio, especially its ability to demonstrate both creative talent and operational understanding. Candidates should prepare to articulate their "how" and "why" for both design and process-related aspects.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for professional graphic design).

• Canva: For rapid content creation and collaboration, particularly for social media assets.

• Video Editing Software: Veed, Adobe Premiere Pro, Final Cut Pro (for video content production).

Social Media Management & Analytics:

• Management Platforms: Agorapulse, Hootsuite, or similar (for scheduling, monitoring, engagement, and reporting).

• Native Platform Analytics: LinkedIn Analytics, Facebook Insights, X Analytics, Instagram Insights.

• Third-Party Analytics Tools: Potentially Google Analytics for website traffic driven by social media.

AI & Automation Tools:

• Generative AI: Tools for text generation (e.g., Jasper, Copy.ai for captions), image generation (e.g., Midjourney, DALL-E for concepts/assets), or AI-powered design assistants.

• Workflow Automation: Understanding of how to connect tools or use platform features to automate repetitive tasks.

Collaboration & Project Management:

• Communication Tools: Slack, Microsoft Teams.

• Project Management Tools: Asana, Trello, Monday.com, or similar (for task tracking and workflow management).

📝 Enhancement Note: This section details the specific technology stack. Proficiency in Adobe Creative Suite and social media management platforms is a baseline. A strong understanding and practical experience with AI tools for marketing and design automation are becoming increasingly critical and will set candidates apart.

👥 Team Culture & Values

Operations Values:

• Efficiency & Optimization: A strong drive to improve processes, automate tasks, and maximize resource utilization within marketing functions.

• Data-Driven Decision Making: Reliance on analytics and performance metrics to guide strategy, content creation, and campaign adjustments.

• Innovation & Adaptability: Embracing new technologies, particularly AI, and adapting to evolving digital marketing trends and platform changes.

• Collaboration & Communication: Openness to sharing ideas, providing constructive feedback, and working effectively with cross-functional teams.

• Creativity with Purpose: Applying design skills strategically to achieve specific marketing and business objectives, not just for aesthetic appeal.

Collaboration Style:

• Integrated Teamwork: Expect a collaborative environment where designers and social media managers work closely together, and with other marketing functions, to ensure cohesive campaign execution.

• Feedback Loops: A culture that encourages constructive feedback on designs, content, and strategies to drive continuous improvement.

• Knowledge Sharing: Opportunities to share insights on new tools, techniques, or trends, particularly in the rapidly evolving fields of AI and digital marketing.

📝 Enhancement Note: The company culture and values described reflect a modern, tech-forward marketing environment. The emphasis on efficiency, data, and innovation aligns closely with operational best practices, making this an attractive environment for professionals who value process improvement alongside creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Tools: Keeping pace with the constant updates and new releases in design software, social media platforms, and AI marketing technologies.

• Balancing Creativity and Operations: Effectively merging creative vision with the need for data-driven optimization and efficient workflow management.

• Content Volume & Consistency: Maintaining a high volume of quality content while ensuring consistent brand messaging and visual identity across multiple platforms.

• Measuring ROI of Creative: Quantifying the direct impact of design and social media efforts on business objectives and demonstrating ROI to stakeholders.

• AI Integration Nuances: Navigating the ethical considerations and practical implementation challenges of AI in creative workflows.

Learning & Development Opportunities:

• AI Marketing Certifications: Pursue certifications in AI-driven marketing tools and strategies.

• Advanced Design Workshops: Enhance skills in motion graphics, video editing, or specialized design software.

• Social Media Analytics Training: Deepen understanding of advanced analytics and reporting for social media.

• Cross-functional Exposure: Gain insights into Sales Operations, GTM Strategy, and broader Revenue Operations through collaboration.

• Industry Conferences: Attend marketing and design conferences to stay abreast of industry trends and network with peers.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring continuous learning and adaptability. The growth opportunities are tailored to address these challenges, offering pathways for skill enhancement and career advancement within operations-focused marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a social media content calendar from ideation to execution. How do you ensure it aligns with broader marketing goals?" (Focus on process, planning, and strategic alignment.)

• "How have you used AI tools to enhance your graphic design or social media management workflow? Provide a specific example." (Demonstrate practical application of AI and problem-solving.)

• "Walk us through a social media campaign you managed. What were the objectives, your strategy, the content you created, and the results? How did you measure success?" (Case study approach, focusing on metrics and impact.)

Company & Culture Questions:

• "What interests you about Booth and Partners and this specific role? How do you see your skills contributing to a company focused on talent solutions?" (Research the company and connect your skills to their mission.)

• "How do you stay updated on the latest social media trends, design techniques, and AI marketing technologies?" (Demonstrate a commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, follow a problem-solution-result structure. Clearly articulate the brief, your approach, the tools used (especially AI/automation), and the quantifiable outcomes.

• Quantify Impact: Wherever possible, present metrics that demonstrate the effectiveness of your work (e.g., engagement rates, reach, click-through rates, time saved through automation).

• Highlight AI/Automation: Explicitly point out projects where AI or automation played a role and explain the benefits derived.

• Showcase Versatility: Ensure your portfolio represents a range of skills, from detailed graphic design to dynamic social media content and video editing.

• Practice Your Pitch: Be concise, engaging, and prepared to answer detailed questions about your design choices and strategic decisions.

📝 Enhancement Note: Interview preparation should focus on showcasing not just creative talent but also a structured, operations-minded approach to marketing and content management. Emphasize efficiency, data, and the strategic application of tools.

📌 Application Steps

To apply for this Graphic Designer and Social Media Coordinator position:

• Submit your application through the provided Zoho Recruit link.

• Tailor Your Resume: Highlight keywords from the job description, focusing on both creative skills (Adobe Suite, Canva, video editing) and operational competencies (social media management platforms, AI integration, workflow optimization, analytics).

• Curate Your Portfolio: Select your strongest projects that best demonstrate the required skills. Ensure it's easily accessible (e.g., via a personal website or a professional portfolio platform) and clearly showcases your design work, social media campaign experience, and any AI/automation applications.

• Prepare Your Case Studies: Be ready to verbally walk through 2-3 key projects during an interview, detailing the challenges, your process, the tools used, and the measurable results.

• Research Insentra: Since the description mentions Insentra as the potential client, research their brand, mission, and recent marketing activities to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.