Graphic Designer- 1/8/26

📍 Job Overview

Job Title: Graphic Designer

Company: WESTBORN MARKET

Location: Berkley, Michigan, United States

Job Type: Part-time to Full-time

Category: Marketing & Creative Operations

Date Posted: January 8, 2026

Experience Level: Entry to Mid-Level (0-2 years implied)

Remote Status: On-site

🚀 Role Summary

• This role is integral to the marketing operations of Westborn Market, focusing on creating compelling visual assets for various campaigns and internal communications.

• The Graphic Designer will be responsible for translating marketing objectives into visually appealing designs that align with the company's established brand identity.

• This position requires a strong understanding of both print and digital design principles to support a multi-channel marketing strategy.

• The role emphasizes collaboration across departments to gather design requirements and ensure effective communication of marketing needs.

📝 Enhancement Note: The provided description implies an entry to mid-level role, with "0-2" years of experience suggested by AI. The "Non-exempt" status and the inclusion of team lunches as a benefit point towards a role that is part of the core operational staff rather than senior management.

📈 Primary Responsibilities

• Design and produce visually appealing printed and digital materials for marketing campaigns, sales promotions, and in-store product signage.

• Develop creative assets that effectively communicate promotional offers and enhance the in-store customer experience.

• Update and maintain recurring marketing collateral, including flyers, signage, and digital templates, ensuring brand consistency.

• Manage and organize digital design files efficiently to support ongoing marketing efforts and ensure easy retrieval.

• Collaborate with various departments to understand their specific marketing needs and translate those requirements into effective design solutions.

• Maintain brand consistency across all visual communications, adhering to established brand guidelines.

• Contribute to the overall visual strategy of Westborn Market's marketing initiatives.

📝 Enhancement Note: The core responsibilities are aligned with a Graphic Designer role within a retail marketing department. The emphasis on "in-store product signage" and "recurring flyers" suggests a need for efficient template management and adaptability to frequent promotional cycles, which are key aspects of retail marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design, Fine Arts, or a related field.

Experience: 0-2 years of experience in graphic design, with a portfolio demonstrating proficiency in creating marketing collateral.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Strong visual design skills with an artistic eye and attention to detail.

• Excellent written and verbal communication skills for cross-departmental collaboration.

• Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) for document creation and internal communication.

Preferred Skills:

• Experience in retail marketing or a fast-paced consumer goods environment.

• Knowledge of print production processes and specifications.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Basic understanding of digital marketing platforms and their design requirements.

• Experience with updating and maintaining design templates.

📝 Enhancement Note: The "Advanced knowledge of the Adobe Creative Suite" is a critical requirement for this role, directly impacting the efficiency and quality of marketing collateral production. The inclusion of "Microsoft Suite" and "organizational skills, especially when it comes to file management" highlights the operational aspects of the role, requiring a structured approach to design asset creation and dissemination.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects, including printed marketing materials, digital assets, and signage examples.

• Demonstrations of ability to maintain brand consistency across different media and campaigns.

• Examples of how design solutions effectively addressed specific marketing objectives or communication needs.

Process Documentation:

• Evidence of efficient workflow for design project management, from brief to final delivery.

• Examples of process for updating and managing recurring design templates and collateral.

• Documentation or examples of file management best practices for design assets.

• Case studies or project descriptions that illustrate the design process and rationale behind creative decisions.

📝 Enhancement Note: For a graphic design role, a strong portfolio is paramount. The emphasis on "printed & digital material," "marketing campaigns, sales & promotions, & in-store product signage," and "update recurring flyers, signage, templates" indicates that the portfolio should specifically highlight experience in these areas. Efficient file management and template updating are operational skills that should be evident in portfolio examples or discussed during the interview.

💵 Compensation & Benefits

Salary Range: The provided salary data indicates a range of $0-$0 USD, which is not informative. Based on the location (Berkley, MI), experience level (Entry to Mid-Level), and the nature of the role (Graphic Designer for a retail company), a competitive annual salary range for a Graphic Designer in this region typically falls between $45,000 - $65,000 USD. This estimate considers the cost of living in the Metro Detroit area and industry benchmarks for similar positions.

Benefits:

• 20% employee discount on Westborn Market products, active from the first day of employment.

• Medical, Dental, and Vision insurance for eligible team members, contributing to overall well-being.

• Short-Term Disability insurance providing financial support during extended absences.

• 401k Retirement Plan for eligible team members, supporting long-term financial planning.

• Paid vacation for full-time team members after one year of service, promoting work-life balance.

• Paid Sick Leave for eligible team members, ensuring health and recovery.

• Team lunches, fostering camaraderie and a positive team environment.

Working Hours: The role is described as "part time to full time," with an AI-derived estimate of 40 hours per week for full-time status. This suggests flexibility in scheduling, accommodating both part-time and full-time needs, with standard business hours typically expected for on-site roles.

📝 Enhancement Note: The salary range was estimated due to the lack of specific data. The benefits listed are standard for retail and corporate roles and are well-articulated in the job description, highlighting Westborn Market's commitment to employee well-being and retention. The "part time to full time" nature of the employment type offers flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Grocery/Specialty Food), Family-Owned Business.

Company Size: Third-generation owned and operated business with four locations across Metro Detroit. This suggests a medium-sized company with a strong community presence and a blend of established processes with potential for agility.

Founded: 1963, indicating a long-standing history and deep roots in the community, which often translates to a culture that values loyalty, tradition, and customer relationships.

Team Structure:

• The Graphic Designer reports to the Marketing Director, placing them within a dedicated marketing department.

• The role requires communication and collaboration with "all departments," indicating a cross-functional operational dynamic.

Methodology:

• The marketing team's methodology likely involves campaign planning, creative development, and execution across various channels.

• The emphasis on "in-store product signage" and "marketing campaigns, sales & promotions" suggests a data-informed approach to visual merchandising and promotional activities.

• Collaboration with other departments implies a process for gathering creative briefs and feedback to ensure alignment with business objectives.

Company Website: https://westbornmarket.com/

📝 Enhancement Note: Westborn Market's heritage as a family-owned business since 1963 provides a strong cultural context. The description emphasizes a people-centric approach ("customers as friends," "team members as family"), which is crucial for understanding how collaboration and decision-making occur within the marketing and operations teams. The "third-generation owned and operated" aspect suggests a stable yet evolving environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry to mid-level Graphic Designer within the marketing operations function. It offers foundational experience in creating marketing collateral and supporting campaign execution for a multi-location retail business.

Reporting Structure: The Graphic Designer reports directly to the Marketing Director, providing clear oversight and guidance. This structure allows for direct mentorship and opportunities to learn strategic marketing planning from a senior leader.

Operations Impact: The Graphic Designer's work directly influences customer perception, promotional effectiveness, and in-store experience, all of which are critical drivers of sales and revenue in a retail environment. High-quality visual communication can enhance brand image, drive traffic, and increase conversion rates for promotions.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software, print production, or digital design trends relevant to retail marketing.

• Marketing Strategy Acumen: Gain exposure to broader marketing campaign planning and strategy through collaboration with the Marketing Director and other departments.

• Brand Management: Develop a strong understanding of brand consistency and its application across various marketing touchpoints.

• Potential Advancement: With proven performance and additional experience, potential for advancement into senior designer roles, marketing specialist positions, or even leadership within the marketing team, depending on company growth and individual development.

📝 Enhancement Note: The growth potential for this role is tied to developing a strong understanding of retail marketing operations and demonstrating the ability to contribute to strategic visual initiatives. The direct reporting line to the Marketing Director is a key factor for mentorship and career development within a structured environment.

🌐 Work Environment

Office Type: The role is on-site, based in one of Westborn Market's locations. This implies working within a retail environment, potentially with a dedicated office space or a shared workspace within the store or headquarters.

Office Location(s): Berkley, MI (27659 Woodward Ave, Berkley, MI 48072) is the primary location mentioned. Westborn Market has four locations across Metro Detroit, suggesting potential for interaction or collaboration with teams at other sites.

Workspace Context:

• The work environment likely involves a blend of creative design tasks and collaborative interactions with various departments to gather project requirements.

• Access to standard office equipment and design software (Adobe Creative Suite, Microsoft Suite) is expected.

• Opportunities for team lunches and interaction with colleagues across different functions will contribute to a connected workplace culture.

Work Schedule: The job is advertised as "part time to full time," with an AI-derived estimate of 40 hours for full-time. This suggests a flexible schedule that can accommodate different needs, though on-site roles typically adhere to standard business hours (e.g., Monday-Friday, 9 AM - 5 PM), with potential for some flexibility.

📝 Enhancement Note: The on-site requirement and the mention of working within a retail location suggest a dynamic environment. The "physical demands" section of the original description notes "considerable exposure to unusual elements, such as extreme temperatures, dirt, dust, fumes, smoke, unpleasant odors, and/or loud noises" and "moderate physical activity," which are typical considerations for roles within a retail setting, though likely less impactful for a designer in an office-adjacent area.

📄 Application & Portfolio Review Process

Interview Process: The interview process will likely involve several stages to assess design skills, brand understanding, and cultural fit.

• Initial Screening: A review of your resume and portfolio to gauge qualifications and creative aptitude.

• Design Challenge/Portfolio Review: A practical assessment where candidates may be asked to complete a design task or present their portfolio, discussing their creative process, problem-solving approach, and how their work aligns with brand objectives.

• Behavioral/Situational Interviews: Questions to evaluate communication skills, teamwork, ability to manage multiple projects, and how you handle feedback and collaboration with different departments.

• Meet the Team/Marketing Director: An opportunity to discuss the role in detail, understand team dynamics, and assess cultural fit with Westborn Market's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role, focusing on retail, promotional, and signage design if possible.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, the tools you used, and the impact or outcome of your design.

• Highlight Brand Alignment: Demonstrate how your designs adhere to brand guidelines and effectively communicate the intended message.

• Showcase Technical Proficiency: Be ready to discuss your use of Adobe Creative Suite and any other relevant software.

• Organize for Clarity: Ensure your portfolio is easy to navigate, whether digital or physical.

Challenge Preparation:

• Understand the Brand: Thoroughly research Westborn Market's existing branding, marketing materials, and target audience.

• Practice Design Principles: Be prepared to apply design principles to a given scenario, focusing on clarity, visual hierarchy, and brand consistency.

• Articulate Your Process: Practice explaining your design decisions clearly and concisely, focusing on the "why" behind your creative choices.

• Time Management: If a timed design challenge is given, practice working efficiently to produce a polished result within the allotted time.

📝 Enhancement Note: The "Essential Duties" section highlights the need for designing "printed & digital material for marketing campaigns, sales & promotions, & in-store product signage" and the ability to "Update recurring flyers, signage, templates." The interview process and portfolio review will heavily focus on these specific capabilities. Candidates should be prepared to discuss their experience with template management and rapid content updates.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced knowledge is required, specifically including:

  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and layout design.
  • Adobe InDesign: For page layout, creating flyers, brochures, and other print collateral.

• Microsoft Office Suite: Familiarity is required for internal document creation, communication, and basic data handling.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but awareness of how marketing materials integrate with CRM or marketing automation platforms for campaign deployment could be a plus.

📝 Enhancement Note: The explicit mention of "Advanced knowledge of the Adobe Creative Suite" and "Familiarity with Microsoft Suite" are the key technical requirements. The emphasis on updating "recurring flyers, signage, templates" suggests that efficiency and template-based design within these tools will be a significant part of the role, requiring strong organizational skills for file management and version control.

👥 Team Culture & Values

Operations Values:

• Quality & Superior Service: A commitment to delivering high-quality design work that supports excellent customer service and product representation.

• Team Member Relationships & Family Atmosphere: Fostering a collaborative and supportive environment where team members are valued and respected.

• Community Focus: As a long-standing local business, a strong connection to the community and its customers is likely a core value.

• Efficiency & Reliability: The need to update recurring materials and support various departments suggests an expectation of dependable and efficient work output.

Collaboration Style:

• Cross-Departmental: The role requires proactive communication and collaboration with "all departments" to understand and fulfill their marketing design needs.

• Feedback Integration: An ability to receive and incorporate feedback from the Marketing Director and other stakeholders to refine designs.

• Team-Oriented: Participation in team lunches and a general emphasis on "team member relationships" indicates a preference for collaborative problem-solving and a supportive work atmosphere.

📝 Enhancement Note: The company's stated values of "quality goods, superior service, and team member relationships," along with the "family" atmosphere, suggest a culture that is both customer-focused and employee-centric. For a Graphic Designer, this means creating designs that reflect these values and collaborating effectively within a supportive team structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Juggling design requests from various departments with differing priorities and deadlines.

• Maintaining Brand Consistency: Ensuring all design outputs align with Westborn Market's brand identity across diverse applications and campaigns.

• Adapting to Retail Pace: Working within the fast-paced and often seasonal demands of a retail environment, requiring quick turnaround times for promotional materials.

• Evolving Design Trends: Staying current with graphic design trends and technologies to keep marketing materials fresh and engaging.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to master advanced features within the Adobe Creative Suite.

• Retail Marketing Insights: Gaining practical experience in how design supports retail sales, promotions, and customer engagement strategies.

• Cross-functional Collaboration Skills: Enhancing communication and project management skills through interaction with diverse teams.

• Brand Strategy Exposure: Learning from the Marketing Director about broader marketing campaign objectives and brand positioning.

📝 Enhancement Note: The challenge of "updating recurring flyers, signage, templates" points towards a need for process efficiency and strong organizational skills. Growth opportunities will likely involve taking on more complex design projects, contributing to campaign strategy, and potentially mentoring junior designers as the team evolves.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem-Solving: Be prepared to walk through your design process for a specific project, explaining how you translated a brief into a final design, managed feedback, and ensured brand alignment. For example, "Describe a time you had to create marketing collateral for a time-sensitive promotion. What was your approach, and what was the outcome?"

• Brand Application: Discuss how you would approach designing in-store signage for a new product launch or a seasonal sale, ensuring it captures attention and communicates key information effectively within the Westborn Market brand.

• Collaboration & Communication: How would you handle a request from a department that has unclear design requirements? How do you ensure your designs meet the needs of various stakeholders?

Company & Culture Questions:

• Brand Understanding: What is your impression of Westborn Market's brand? How would you ensure your designs reflect the company's values of quality, service, and a "family" atmosphere?

• Teamwork: Describe your experience working collaboratively with non-designers or across different departments.

• Adaptability: How do you manage multiple design projects with competing deadlines?

Portfolio Presentation Strategy:

• Focus on Relevance: Highlight projects that demonstrate your ability to create effective marketing campaigns, sales promotions, and in-store signage.

• Showcase Template Work: If you have examples of updating or creating templates, be ready to discuss the efficiency gains and consistency improvements.

• Quantify Impact (if possible): While difficult for design, if any of your work was tied to measurable results (e.g., increased engagement, successful promotion), be prepared to discuss it.

• Demonstrate Software Proficiency: Be ready to speak about your specific skills within the Adobe Creative Suite and how you leverage its features for efficient and high-quality output.

📝 Enhancement Note: Candidates should prepare to discuss their experience with specific types of collateral mentioned in the job description: "marketing campaigns, sales & promotions, & in-store product signage," and "recurring flyers, signage, templates." Demonstrating an understanding of how design supports retail operations and sales is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Paycom.

• Portfolio Customization: Create a tailored portfolio that prominently features examples of marketing campaigns, sales promotions, and in-store signage. Include any work demonstrating efficient template updates or file management best practices.

• Resume Optimization: Ensure your resume clearly highlights your advanced proficiency in Adobe Creative Suite, communication skills, and organizational abilities. Use keywords from the job description such as "graphic design," "marketing collateral," "signage," and "brand consistency."

• Interview Preparation: Practice articulating your design process, brand understanding, and collaborative approach. Prepare to discuss how your skills can directly support Westborn Market's marketing and operational goals.

• Company Research: Thoroughly review the Westborn Market website, especially the "Market Legends" section, to understand their brand, history, and customer-centric values. Consider how you can contribute to their established culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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