Graphic Design Manager

📍 Job Overview

Job Title: Graphic Design Manager Company: Amadeus Location: Madrid (Head Office), Spain Job Type: FULL_TIME Category: Marketing Operations / Creative Management Date Posted: 2026-01-06 Experience Level: 5-10 years (with 2-3 years leadership) Remote Status: Hybrid

🚀 Role Summary

• Lead and execute the creation of visually compelling, brand-aligned assets across diverse digital and marketing channels, focusing on driving engagement and supporting strategic business objectives.
• Manage a team of designers, fostering a collaborative environment and ensuring high standards of creative output and operational efficiency.
• Streamline design workflows by leveraging project management systems and AI-powered tools to optimize productivity and timely delivery of marketing collateral.
• Act as a key brand steward, ensuring all creative materials adhere strictly to established brand guidelines and contribute to a consistent and impactful brand presence.
• Design and produce a wide range of assets, including digital content for web, email, social media, sales presentations, infographics, and data visualizations, supporting both internal and external marketing initiatives.

📝 Enhancement Note: While the title is "Graphic Design Manager," the responsibilities and required skills clearly indicate a role that bridges creative leadership with operational management, aligning with GTM (Go-To-Market) and Marketing Operations functions. The emphasis on workflow management, project systems, and stakeholder communication points to a need for strong operational discipline alongside creative expertise.

📈 Primary Responsibilities

• Design and produce visually engaging assets for digital channels, including landing pages, blog posts, email campaigns, social media graphics, and sales presentations, ensuring alignment with marketing campaign goals.
• Create impactful PDFs, PowerPoint decks, infographics, and data visualizations to effectively support internal communication and external marketing initiatives, translating complex information into clear visual narratives.
• Serve as a dedicated brand champion, meticulously ensuring all creative outputs comply with established brand standards and contribute to a cohesive and recognizable brand identity across all touchpoints.
• Utilize the full Adobe Creative Suite (InDesign, Illustrator, Photoshop) and leverage AI-powered tools to enhance productivity, explore innovative design solutions, and elevate the quality of creative deliverables.
• Manage incoming design requests through project management systems such as Adobe Workfront or ServiceNow, including task assignment, progress tracking, and proactive communication to ensure timely delivery and project completion.
• Act as a central liaison between marketing stakeholders, requesters, and the design team, facilitating clear communication, proactively resolving conflicts, and strategically aligning priorities to meet business objectives.
• Lead, mentor, and support team members, fostering a culture of continuous improvement, upholding high design standards, and nurturing a collaborative, solutions-oriented environment that encourages professional development.
• Ensure that all marketing and communication projects meet strict deadlines and align with broader Amadeus business objectives, demonstrating a strong understanding of project scope and impact.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design work and team/process management. For an operations-focused candidate, emphasizing the project management, workflow optimization, and stakeholder liaison aspects will be crucial. The inclusion of Adobe Workfront or ServiceNow suggests a need for familiarity with enterprise-level project management tools common in operations.

🎓 Skills & Qualifications

Education: University degree in Design, Marketing, Communications, Graphic Design, or a closely related field.

Experience: 5–10 years of progressive experience in digital marketing, content strategy, or user experience, with a strong emphasis on visual asset creation and campaign execution, preferably within a matrixed or customer-focused organization.

Required Skills:

• Advanced proficiency in layout design, color theory, typography, and visual composition, with a keen eye for detail and aesthetic appeal.
• Expert-level command of the Adobe Creative Suite (InDesign, Illustrator, Photoshop) for professional design and production.
• Proven experience managing design workflows and project pipelines using project management systems (e.g., Adobe Workfront, ServiceNow), including task assignment, tracking, and reporting.
• Strong communication and stakeholder management skills, with the ability to effectively articulate creative concepts, gather feedback, and balance creative vision with business requirements.
• Demonstrated success in driving user engagement through compelling visual content and contributing to large-scale digital campaigns.
• Experience in creating impactful PDFs, PowerPoint decks, infographics, and data visualizations.
• Ability to act as a brand champion, ensuring strict adherence to brand standards across all creative outputs.
• Collaborative spirit, detail-oriented approach, and the capacity to thrive in fast-paced environments, bringing both creative flair and operational discipline.

Preferred Skills:

• Familiarity with AI-powered design tools to enhance productivity and explore innovative creative solutions.
• Experience in content strategy development and its intersection with visual design.
• Understanding of user experience (UX) principles and how design impacts user journeys.
• Experience in coaching, mentoring, and developing creative team members.
• Familiarity with A/B testing or other performance-driven creative optimization techniques.

📝 Enhancement Note: The experience requirements are substantial, indicating a senior-level role. For operations professionals, highlighting transferable skills like process management, data-driven decision-making (even if applied to creative performance), and cross-functional collaboration will be key to framing their candidacy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of visually compelling digital assets demonstrating expertise across various channels (web, email, social media, presentations).
• Case studies showcasing successful large-scale digital campaigns or initiatives where your design leadership significantly contributed to user engagement and business objectives.
• Examples of infographics and data visualizations that effectively translate complex information into accessible and impactful visual formats.
• Demonstrations of how you've ensured brand consistency and adherence to brand standards across a range of creative outputs.
• Evidence of managing design workflows and project timelines, ideally with examples of how you've utilized project management systems.

Process Documentation:

• Showcase examples of how you've streamlined design workflows, including any documentation or process maps created to improve efficiency and collaboration.
• Present instances where you've implemented or optimized processes for managing design requests and ensuring timely delivery.
• Include examples of how you've established or maintained brand guidelines and ensured their consistent application across a team.
• Detail your approach to mentoring and developing creative talent, potentially including any structured training or feedback mechanisms you've implemented.

📝 Enhancement Note: For candidates with a strong operations background, framing their portfolio around process improvement, efficiency gains, and stakeholder management within a creative context will be vital. Quantifiable results (e.g., "reduced design turnaround time by X%," "increased engagement by Y% through improved visuals") are highly desirable.

💵 Compensation & Benefits

Salary Range: Given the location in Madrid, Spain, the experience level (5-10 years with 2-3 years leadership), and the senior nature of the role, a competitive salary range for a Graphic Design Manager in Madrid is estimated to be between €50,000 and €75,000 annually. This estimate is based on current market data for similar roles in major European tech hubs, considering the cost of living and typical compensation structures for managerial positions in multinational corporations.

Benefits:

• Health Benefits: Comprehensive health coverage for employees and potentially their dependents.
• Bonus: Performance-based bonus structure, reflecting company and individual achievements.
• Flexible Working Model: Amadeus offers a flexible working arrangement, allowing employees to work where and how they perform best, supporting a healthy work-life balance.
• Professional Growth Support: Opportunities for continuous learning, including on-the-job training and formal learning programs, to support career advancement.
• Retirement Savings Plan: Contributions towards retirement or pension schemes.
• Paid Time Off: Generous vacation, sick leave, and public holiday allowances.
• Employee Assistance Program: Support services for personal and professional well-being.

Working Hours: Standard full-time working hours are approximately 40 hours per week. The flexible working model suggests that while core hours may exist for team collaboration, there is an emphasis on output and performance rather than strict adherence to a minute-by-minute schedule.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for Madrid, Spain, for a role of this seniority and specialization. Actual compensation may vary based on individual qualifications, performance, and specific company compensation policies. The listed benefits are derived from the "What We Can Offer You" section of the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on the travel industry (travel technology). Amadeus is a leading provider of IT solutions for the global travel industry, enabling airlines, hotels, and travel agencies to manage their operations and customer interactions.

Company Size: Amadeus is a large, established multinational corporation. While the exact number of employees for the specific department isn't listed, the company as a whole employs a significant number of people globally (over 17,000 as per recent public data). This indicates a structured, professional environment with established processes and a global reach.

Founded: Amadeus was founded in 1987. This long history suggests a stable company with a deep understanding of its market and a proven track record of innovation and adaptation.

Team Structure:

• The Graphic Design Manager will likely lead a team of graphic designers, potentially specializing in different areas (e.g., digital, print, presentations).
• This role operates within the broader marketing or communications function, requiring close collaboration with marketing strategists, content creators, digital campaign managers, and potentially product marketing teams.
• The reporting structure is likely to be within a Marketing or Creative Services department, reporting to a Director or VP level.
• Cross-functional collaboration is a key expectation, involving frequent interaction with various internal departments that require design support for their initiatives.

Methodology:

• Data Analysis and Insights: While primarily a creative role, the expectation for driving user engagement and delivering large-scale digital campaigns implies that design decisions should be informed by data and performance metrics.
• Workflow Planning and Optimization: A core aspect of this role is managing and streamlining design workflows, ensuring efficiency and timely delivery through structured processes and project management tools.
• Automation and Efficiency Practices: The mention of AI-powered tools and project management systems highlights a focus on leveraging technology to improve operational efficiency and creative output.

Company Website: https://amadeus.com/

📝 Enhancement Note: The company's industry and size are critical for understanding the operational context. A global travel technology company implies a need for sophisticated brand management, high-volume content creation, and a focus on user experience, all of which are influenced by effective operations and creative management.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior management level within the creative function. It requires not only strong individual contributor skills in graphic design but also the ability to lead, mentor, and manage operational processes for a design team. It's a bridge between individual creative contribution and strategic operational oversight for creative output.

Reporting Structure: The Graphic Design Manager will likely report to a Director or VP of Marketing, Communications, or a dedicated Creative Director. They will manage a team of graphic designers, providing them with direction, feedback, and professional development support. This structure emphasizes hierarchy and clear lines of accountability, common in large organizations.

Operations Impact: The Graphic Design Manager's operations impact is measured by their ability to:

• Ensure brand consistency and strengthen brand equity across all visual communications.
• Drive user engagement and campaign effectiveness through compelling, well-executed creative assets.
• Improve the efficiency and productivity of the design team through optimized workflows and tool utilization.
• Support broader business objectives by delivering high-quality marketing collateral on time and within scope.
• Foster a high-performing creative team that consistently meets business needs.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in project management systems (Workfront, ServiceNow), workflow optimization, and cross-functional team leadership within a large corporate environment.
• Creative Leadership Development: Progress to roles with broader creative strategy responsibilities, managing larger teams, or overseeing multiple creative disciplines.
• Industry Specialization: Become a recognized expert in travel technology marketing and design, potentially moving into senior marketing roles or specialized creative director positions.
• Cross-Departmental Mobility: Opportunities to move into related areas within marketing, digital strategy, or even product management, leveraging a strong understanding of visual communication and user engagement.

📝 Enhancement Note: For operations professionals, this role offers an opportunity to apply operational rigor to a creative function. The growth path emphasizes leadership, strategic thinking, and the ability to manage complex workflows, which are highly transferable skills.

🌐 Work Environment

Office Type: Hybrid work model. This suggests a blend of in-office collaboration and remote work flexibility. The "Madrid (Head Office)" location indicates a significant physical presence and likely a well-equipped corporate environment.

Office Location(s): Madrid, Spain (Head Office). Amadeus also lists Barcelona as a potential location, suggesting that while the primary role is in Madrid, there might be flexibility or consideration for candidates in other major Spanish cities, or that the team has a presence in both.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on communication suggest a need for active participation in team meetings, brainstorming sessions, and collaborative design reviews, both in-person and virtually.
• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), project management systems (Workfront, ServiceNow), and potentially internal communication platforms (e.g., Microsoft Teams, Slack).
• Team Interaction: Opportunities for regular interaction with direct reports, peers in marketing, and stakeholders across various departments, fostering a dynamic and communicative work atmosphere.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) with the flexibility to manage work hours to optimize personal productivity and meet project deadlines, in line with the hybrid working model. Specific core hours for team collaboration might be in place.

📝 Enhancement Note: The hybrid nature is a key aspect. Operations professionals often thrive in structured environments with clear expectations for in-office vs. remote days, which can facilitate focused work and collaborative sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application and resume, focusing on leadership experience, years of design and marketing experience, and familiarity with required tools.
• Hiring Manager Interview: Discussion with the hiring manager to assess leadership style, team management approach, creative vision, and alignment with business goals. Expect questions about managing design workflows and team performance.
• Portfolio Review & Presentation: Candidates will likely be asked to present a curated portfolio showcasing their best work, with a focus on how their designs have driven engagement and supported business objectives. This is a critical step for evaluating creative skills and strategic thinking.
• Skills Assessment/Case Study: A potential exercise involving a design challenge or a case study related to workflow optimization, brand consistency, or campaign execution. This assesses problem-solving abilities and practical application of skills.
• Team/Stakeholder Interviews: Meetings with potential team members and key cross-functional stakeholders to evaluate collaboration skills, communication effectiveness, and cultural fit.
• Final Interview: Possibly with a senior leader (e.g., Director/VP) to finalize the assessment and discuss overall fit with Amadeus's strategic vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your leadership, operational management of design, and impact on business goals (engagement, conversion, brand consistency).
• Quantify Impact: For each project, clearly articulate the objective, your role, the process used, and quantifiable results (e.g., increased click-through rates, improved brand recall, streamlined production time).
• Showcase Workflow Management: Include examples of how you've managed design requests, prioritized tasks, and ensured timely delivery, perhaps referencing project management tools.
• Highlight Leadership: Present case studies where you've mentored designers, improved team processes, or resolved creative conflicts.
• Brand Adherence: Demonstrate your understanding of brand guidelines and how you ensure consistency across diverse assets.
• Prepare for Questions: Be ready to discuss your design philosophy, approach to team management, and how you balance creative excellence with operational efficiency.

Challenge Preparation:

• Workflow Simulation: Practice scenarios related to managing a backlog of design requests, prioritizing urgent tasks, and communicating project status to stakeholders.
• Brand Guideline Application: Be prepared to analyze a hypothetical scenario and apply brand guidelines to create or critique design assets.
• Problem-Solving Scenarios: Think about common challenges in creative teams (e.g., conflicting feedback, tight deadlines, resource constraints) and how you would address them operationally and creatively.
• Presentation Skills: Rehearse presenting your portfolio and any case study responses clearly, concisely, and engagingly. Focus on storytelling and demonstrating strategic thinking.

📝 Enhancement Note: The emphasis on portfolio presentation and case studies is significant. Operations candidates should frame their experience and projects in terms of process improvement, efficiency, stakeholder management, and measurable outcomes, even if the original context was creative.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop are essential for hands-on design work.
• Project Management Systems: Adobe Workfront and ServiceNow are specifically mentioned, indicating a need for proficiency or rapid learning in enterprise-level project management and workflow automation tools.
• AI-Powered Tools: Mentioned as a means to enhance productivity and creativity, suggesting an openness to and potential use of generative AI or AI-assisted design platforms.

Analytics & Reporting:

• While not explicitly listed for this role, a Graphic Design Manager is expected to understand how to interpret data related to the performance of visual assets. This could include:
  • Web analytics tools (e.g., Google Analytics) to understand landing page and digital asset performance.
  • Social media analytics platforms to gauge engagement with graphics.
  • Email marketing platform analytics to assess the impact of email designs.
  • CRM data to understand how sales collateral influences pipeline.

CRM & Automation:

• CRM (e.g., Salesforce): While not directly managed by this role, understanding how design assets integrate with CRM data (e.g., lead generation forms, sales collateral effectiveness) is beneficial.
• Marketing Automation Platforms (e.g., Marketo, HubSpot): Familiarity with how visual assets are deployed through these platforms for campaigns is advantageous.
• Integration Tools: Understanding how design assets are stored, shared, and integrated across various platforms (DAM systems, CMS, etc.) is important.

📝 Enhancement Note: For operations professionals, highlighting experience with project management systems like Workfront or ServiceNow, and any experience with workflow automation, data analysis for performance measurement, and cross-platform integration will be highly relevant and valuable.

👥 Team Culture & Values

Operations Values:

• Efficiency and Productivity: A strong emphasis on streamlining processes, leveraging tools, and ensuring the timely delivery of high-quality creative assets.
• Data-Driven Decision Making: While creative, the role expects design choices to be informed by performance metrics and user engagement data.
• Collaboration and Communication: Fostering a cooperative environment where team members and stakeholders can effectively share feedback, ideas, and project updates.
• Continuous Improvement: A commitment to refining workflows, adopting new technologies (like AI tools), and developing team skills to enhance overall output.
• Brand Stewardship: A deep respect for and adherence to brand guidelines, ensuring a consistent and strong brand presence.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing strategists, content creators, digital campaign managers, and other departments to ensure design aligns with overall business and marketing objectives.
• Feedback Exchange: Encouraging open and constructive feedback loops within the design team and with stakeholders to refine creative work and improve processes.
• Knowledge Sharing: Promoting an environment where designers can share best practices, new techniques, and insights, fostering collective growth and skill development.
• Solutions-Oriented Approach: Focusing on problem-solving and finding effective creative and operational solutions to meet project requirements and overcome challenges.

📝 Enhancement Note: Emphasizing how operational principles (efficiency, data, process) are applied within a creative context will resonate well with experienced operations professionals. The values and collaboration style highlight a structured, goal-oriented, and team-focused environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating business objectives and stakeholder requirements into compelling visual designs while maintaining creative integrity and brand standards.
• Managing High Volume and Diverse Demands: Juggling multiple projects simultaneously from various departments, each with unique requirements, deadlines, and stakeholders.
• Leveraging New Technologies: Staying current with rapidly evolving design tools, AI technologies, and digital trends to maintain a competitive edge and enhance productivity.
• Team Development and Performance: Mentoring and developing a team of designers, ensuring consistent quality, fostering motivation, and managing performance within a hybrid work environment.
• Ensuring Brand Consistency at Scale: Maintaining a unified brand identity across a vast array of digital and print materials produced by multiple team members.

Learning & Development Opportunities:

• Advanced Project Management: Gaining deeper expertise in enterprise project management systems like Adobe Workfront or ServiceNow, including advanced reporting and workflow automation features.
• AI in Design: Exploring and integrating AI-powered tools for design ideation, content generation, and workflow optimization, becoming proficient in these emerging technologies.
• Strategic Marketing Alignment: Developing a more profound understanding of marketing strategy, content strategy, and user experience to better inform design decisions and contribute to campaign success.
• Leadership and Team Management: Enhancing skills in coaching, performance management, conflict resolution, and fostering a positive team culture within a global organization.
• Industry Trends: Staying abreast of the latest trends in graphic design, digital marketing, and the travel technology sector through workshops, conferences, and continuous learning.

📝 Enhancement Note: For operations professionals, framing these challenges and opportunities through an operational lens is key. For example, "balancing creative vision with business needs" can be framed as aligning creative output with GTM strategy and ROI objectives.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage a significant backlog of design requests. What process did you implement to prioritize, assign, and deliver these projects on time while maintaining quality?" (Focus on workflow, prioritization, project management tools)
• "How do you ensure brand consistency across a team of designers and across a wide range of marketing materials, especially in a fast-paced environment?" (Focus on brand stewardship, process, quality control)
• "Walk me through a campaign where your team's design significantly impacted user engagement or business objectives. What was your role in that success, and how did you measure it?" (Focus on impact, data, strategic contribution)

Company & Culture Questions:

• "Given Amadeus's mission to 'Power the future of travel,' how would you ensure our visual communications effectively convey innovation and reliability to our global audience?" (Focus on brand understanding, strategic alignment)
• "How do you foster a collaborative and productive environment for a design team, especially within a hybrid work model?" (Focus on team leadership, communication, culture)
• "What are your thoughts on integrating AI tools into a design workflow? How do you see them impacting our team's efficiency and creativity?" (Focus on innovation, adaptability, operational efficiency)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with an executive summary of your leadership philosophy and operational approach. Then, present 3-4 key projects that best showcase your ability to manage creative operations, drive engagement, and achieve business results.
• Quantify Everything: For each project, clearly state the business objective, your strategic approach, the operational processes you managed, the tools used, and the measurable outcomes (e.g., % increase in engagement, % reduction in turnaround time, ROI).
• Highlight Process Improvements: Specifically call out any instances where you optimized workflows, implemented new project management techniques, or improved team collaboration.
• Demonstrate Leadership: Use examples of how you mentored your team, resolved conflicts, and fostered a high-performing environment.
• Anticipate Questions: Be ready to discuss your challenges, how you handled feedback, and your vision for evolving design operations at Amadeus.

📝 Enhancement Note: Operations candidates should prepare to answer questions that highlight their ability to manage processes, teams, and projects with a focus on efficiency, scalability, and measurable outcomes, even when discussing creative responsibilities.

📌 Application Steps

To apply for this Graphic Design Manager position at Amadeus:

• Submit your application through the Amadeus careers portal via the provided link.
• Optimize Your Resume: Tailor your resume to highlight your experience in team leadership, project management (especially with systems like Workfront/ServiceNow), workflow optimization, digital marketing asset creation, and stakeholder communication. Use keywords from the job description.
• Curate Your Portfolio: Select your strongest projects that demonstrate your leadership capabilities, operational management of design processes, and quantifiable impact on engagement and business goals. Ensure it includes examples of digital assets, infographics, and data visualizations.
• Prepare Your Narrative: Develop clear and concise stories for your portfolio presentation and interview responses, focusing on how you've applied operational discipline to creative challenges and team management. Practice articulating your process and results.
• Research Amadeus: Familiarize yourself with Amadeus's mission, values, recent work in the travel technology sector, and their commitment to diversity and inclusion. Understand how your role contributes to their broader goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---